212degrees and Velocity tipping points

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“We’re just a bubble in a boiling pot.”

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Jack Johnson

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“There’s an inherent limit to the stress that any material can bear. Water has its boiling point, metals their melting points. The elements of the spirit behave the same way. “

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Stefan Zweig

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Every once in awhile you find that someone has articulated an idea in such a simple wonderful way you have to stand and applaud. 212 is an example. While 212 is a marketing agency’s name it is the actual number and what it means that speaks volumes.

212 degrees is water’s boiling point.

The agency creative director (one of my best friends) of the agency I referenced earlier states it perfectly:

“we can be the difference between 211 degrees, when all you’ve got is water, and 212,or between something happening or not happening.”

That, my friends, says it all. Not just for a business, but pretty much frickin’ everything. This also has everything to do with the difference between speed & velocity.

You can spend your time and life sitting around somewhere between 0 and 211 degrees.  And it doesn’t really matter if you are freezing your ass off at 3 degrees or be hotter than shit at 198 degrees … nothing is happening (other than you are uncomfortable or maybe fooling yourself into believing something is happening). Shit ain’t happening until you reach out and figure out a way of getting to 212. That, in a nutshell, is speed.

Then something truly happens.

Life boils. Action happens.

Most importantly? Velocity. A real change happens in that you have shifted from speed activity to velocity activity. All in one measly little degree.

Couple points:

Between 0 & 211.

Don’t fool yourself into believing that something is truly happening in your life simply because you feel something (cold or hot). You may be running hard (speed) but, for the most part, you are still just water in the pot. Real change happens when it boils (velocity). The tricky part is somewhere above 120 degrees or so you start feeling comfortable. In that comfort zone you can easily be speeding along or just be comfortably stagnant. Be aware. They can look & feel very similar.

Anyway. I purposefully use heat as the indicator for 2 reasons.

Uncomfortable. While velocity itself is exciting & challenging the shift from non boiling to boiling CAN be uncomfortable. Its a shift. Some people feel the discomfort as “uh oh bad” and some feel it as “yeah, now the action occurs.”

Action. Placid water to boiling water. That is when you know something is truly happening in your life. You shift from just water in a pot that is something someone could take & drink from to something that people approach warily & can actually use to cook something up. Speed makes you feel like you’re cooking but velocity actually permits the action of cooking. In my terms, you have achieved the velocity tipping point.

One degree.

Life is tricky. Heck. Velocity is tricky. How tricky? The difference between speed & velocity is often one degree. Its not really a tipping point its more along the lines of applying heat properly for the appropriate amount of time. I would be remiss if I didn’t point out you can be speeding along at 205degrees for a long time and it will feel hot but you will not be able to boil diddleyshit. Speed can feel like Velocity. Oh. And. My real point is one degree can make a helluva difference.

About that difference.

There is no “about to boil” sign. The shift from speed to velocity just happens. There is no warning sign. There is no dopamine hit just prior. Nothing. It just happens. I point that out to remind everyone you are never really sure if you are 183degrees or 205degrees. It boils when it boils.

Not all velocity is good. Unfortunately we don’t always make the best decisions and best choices. Therefore, you can shift from speed to velocity and vector quickly into the bad or the good. I point that out because velocity, in & of itself, feels great so you have to be careful the velocity feeling doesn’t mask the truth you are speeding off on a bad tangent. 

 

Anyway. 212degrees. The difference between speed & velocity.

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Written by Bruce