(a male view of the Valentine’s situation having also accumulated a zillion research data points over multiple beer events discussing everything but Valentine’s Day)
All this talk about Valentine’s Day being created by Hallmark, the myth behind St. Valentine … a massacre for god’s sake.
Well … maybe confusing to some but I have put some strategic thought to this whole concept.
Because the thought behind it is really very simple.
Here’s the situation.
Basically we men are idiots <that is the theorem underpinning>.
Therefore Valentine’s Day plays an important role in a “stimulus-response” type model for men.
The day is a valuable stimulus to stop us from thinking solely with our dumb stick and with some random portion of our brain that isn’t being used for sports, work, alcohol, oogling <not ogling … there is a difference>, mindless daydreaming or sleeping.
Below you will see a diagram that outlines how we think without Valentine’s day and then with Valentine’s day.(click on the image for a larger, somewhat more legible version)
As you see.
Valentine’s Day is not something created by Hallmark.
Nor is it stupid.
It is an important event with a use benefiting men <kind of like the Super Bowl and March Madness but not as important>.
Strategically Valentine’s Day makes sense to the existence of men <and possibly romance but in a non linear way>.