a strategic look at Valentine’s Day

(a male view of the Valentine’s situation having also accumulated a zillion research data points over multiple beer events discussing everything but Valentine’s Day)

All this talk about Valentine’s Day being created by Hallmark, the myth behind St. Valentine … a massacre for god’s sake.

Confusing.

Well … maybe confusing to some but I have put some strategic thought to this whole concept.

Because the thought behind it is really very simple.

Let me walk you through Valentine’s Day from a strategic perspective using the infamous consumer buying system <I am fairly sure I cannot incorporate conflict anywhere in here but I will do my best>.

Here’s the situation.

Basically we men are idiots <that is the theorem underpinning>.

 

Therefore Valentine’s Day plays an important role in a “stimulus-response” type model for men.

The day is a valuable stimulus to stop us from thinking solely with our dumb stick and with some random portion of our brain that isn’t being used for sports, work, alcohol, oogling <not ogling … there is a difference>, mindless daydreaming or sleeping.

Below you will see a diagram that outlines how we think without Valentine’s day and then with Valentine’s day.

(click on the image for a larger, somewhat more legible version)

Valentine's Day Consumer Buying System

As you see.

Valentine’s Day is not something created by Hallmark.

Nor is it stupid.

 

It is an important event with a use benefiting men <kind of like the Super Bowl and March Madness but not as important>.

Strategically Valentine’s Day makes sense to the existence of men <and possibly romance but in a non linear way>.

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Written by Bruce