augmented reality

Augmented reality is … well … a reality.

Augmented Reality: engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.

On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists.

Ok.

And I will be the first to admit, as a quasi-marketing person, marketing is already making a hash of it <abusing it, misusing it, etc. it>.

Regardless. I see lots of possibilities with augmented reality mostly in that it provides an opportunity to add dimension to whatever story someone is telling.

The story could be a children’s story.

It could be a ‘product’ story. It could be a presentation story. It can enhance ANY story.

With that in mind the following link takes you to an incredibly appropriate use of augmented reality to enhance a story. Please don’t be fooled that it is so good just because it has to do with magic … the idea can add magic to any presentation and/or story.

Imagine any presenter, doesn’t have to be a CEO, presenting with this type of presentation.

Imagine a marketing message being given this way.

Imagine a class being taught this way.

Here you go (this is awesome):

http://www.ted.com/talks/lang/en/marco_tempest_a_magical_tale_with_augmented_reality.html

Hope you enjoyed.

And hope you recognize that augmented reality technology is here … now.