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“What I hate is ignorance, smallness of imagination, the eye that sees no farther than its own lashes. All things are possible. Who you are is limited only by who you think you are.”

Egyptian Book of the Dead

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There is gobs of advice information on how to communicate authentically but, in reality, authenticity comes from the soul; it comes naturally. So. I am dubious with regard to the value of the advice ‘how to be authentic’ information.

Anyway. I actually prefer discussing all of this is ‘being genuine.’

I call it genuine because authentic has become bullshit. Authentic has become business. It has become something you can learn to be – like a skill.

That’s nuts.

Frickin’ nuts.

To me it all started going awry through entertainers and people in the spotlight. I imagine every person who dances in the spotlight of fame gets coached and scripted and sculpted for the masses before stepping up to a podium or agreeing to accept the microphone and say something. I call it the ‘polishing of authenticity’. I will also call it, well, ungenuine.  I would also suggest we don’t want scripted from the people we suggest we want to know about or just know.

Ah.

‘suggest’

Here is where Authentic really goes off the rails. While yearning for this thing we call ‘authentic’, we also relentlessly parse each tone, syllable, gesture, word & thought <although mostly that is speculation on our part on with regard to what they really meant when they said what they said>. And that is where this whole thing gets slightly odd <or absurd … if not sad>.

We cannot tell what is genuine and what is not, what is authentic and what is not. That is just batshit crazy.  So we ask for ‘authenticity, seek authenticity, yet remain overly cynical of anyone actually offering authenticity and, worse, critique it fragment by fragment.

I put this in the same category as transparency. The only way to be transparent & believable is to be radically transparent. Similarly the only way to be authentic & believable is to be radically authentic.

Whew boy.

Ponder that.

Ponder how willing you are to be ‘believably authentic’ or, in my terms, ‘believably genuine.’

Ok. Let me make an example. Risking some shit from my readers, let me talk about Katy Perry <or even her ex,

Russell Brand> and authenticity and being genuine.

While people step up and speak as earnestly as possible and share truth and we consistently doubt them, there is Katy Perry who steps up in a slightly wacky persona <which you have to know is slightly scripted at minimum> and within the wackiness, uhm, seamlessly slides into a serious thought <reminder: she was quite articulate & ‘smart’ during the 2016 election>.  People got confused. Well. Some people did. How could this wacky entertainer, sometimes quirky, be smart and articulate and serious.? Well. One would almost suggest she was, uhm, being authentic in all aspects of who and what she is.

Look. I am fairly sure she is one of the more truly authentic people out in the public eye today.

I just think it’s a little out of whack that we doubt the sincere and accept the absurd.

I just think it’s a little out of whack we doubt seriousness and only see the nonseriousness.

I also think it’s a little out of whack how much we listen or do not listen for ‘things’ (cues to judge).

What I mean by that is we listen very very <very> hard for things in which we can turn to and point out flaws & ‘lies’ & things that make the person saying them ‘less than.’ And, yet, we don’t seem to listen as hard for the nuggets they share in which we can look at them and think ‘more than.’ Well. That would seem to say more about us then them, no?

Ponder.

Every time she speaks she is entertaining.

Every time she performs she seems to love what she does.

Every time she has an opportunity … she offers up something bigger & more important.

How is that different from anyone being authentic? Isn’t that almost the definition of genuine?

You speak to engage.

You genuinely agree with what you say and how you feel about what you are doing.

Every time you genuinely feel like you have something to contribute – you offer it.

Yet. The price to being authentic seems to be she isn’t being heard for the really important stuff.

Yet. the price YOU pay to being authentic seems to be you are not being heard for the really important stuff.

What a wacky world we live in these days. Who knew authentic would be so difficult.

Yes. I purposefully chose a lightning rod ‘Hollywood liberal’ to make a point. Choose your own lightning rod and see if I don’t have a point.

Anyway.

Maybe we should listen to the people who get the microphone shoved in front of their face with a little less cynicism.

Maybe we should seek to find a little more trust that some people truly are trying to tell us the truth.

Maybe we need to get better at discerning genuine versus ‘faux authenticity’ (practiced sincerity … as if that is a ‘thing’).

Maybe we need to remember you can only see as far as you think <and only hear as much as you unthink>.

Lastly. A cautionary note for businesses & brands. Brands are not people, but genuine is genuine. Deciding to ‘be authentic’ is not something you ‘decide’, you just, well, are (or you are not). My caution is the natural cynicism people have about authenticity. Because if you noted that point above, and you nodded your head, well, take note that in business that cynicism increases exponentially. That cynicism demands you don’t ‘be authentic’; it actually demands that you are authentic.

Which permits me to end where I began. You can ‘be authentic’ and maybe you can learn some faux skill to be authentic, but if you are authentic you are genuine. And genuine is invaluable in the world of business.

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Written by Bruce