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Posts by admin
Client/Agency Relationships: The Art of the Deal
January 14, 2010 - 11:16 am
Tags: advertising, agency, alignment, business, chemistry, client, communication, compensation, deal, honesty, marketing, relationships, respect
Posted in Business Thoughts | 1 comment
Client/Agency/Service Supplier relationships are a balancing act. The best relationships represent a combination of two experts constantly challenging each other, finding times when each is, respectfully, right or wrong, and throw in a good dose of actually liking each other. But typically before you get to the relationship part you have to consummate a deal. [...]
A Lesson In Leadership
January 13, 2010 - 6:18 pm
Tags: character, energy, indira gandhi, leadership, quotations, stillness, strength
Posted in Favorite Quotes | No comments
“We must learn to be still in the midst of activity and to be vibrantly alive in repose." Indira Gandhi This may be my favorite quote of all time. I use this to explain great leadership. Actually implementing this quote may be one of the hardest things to do in the world. Being still [...]
Thoughtful Reimaging of a Brand
January 13, 2010 - 11:16 am
Tags: advertising, brand, branding, business, consumers, core value, david ogilvy, inner truth, insight, marketing, reimaging, rosser reeves, stanley resor, thoughtful
Posted in Business Thoughts | 1 comment
Thoughtful reimaging as a way to reinvigorate sales (lets call it smart branding). As the concept we labeled as branding starts moving into its next generation, we need to start looking at all those brands we did such a nice job of creating and figuring out what to do with all that smart thinking we [...]
defining a concept statement
January 12, 2010 - 12:00 pm
Tags: accepted consumer belief, advertising, agency, alignment, benefit, brand, branding, business, business thinking, Business Thoughts, campaign, change forces prioritizing, communication, concept building is not brain surgery, concept statement, consumer, decision making, effective business direction, effective business strategy thinking, every one is an architect of life, good tv advertising, hard to say something different, investing energy in the proper thing, leadership, learning, marketing, marketing strategy, messaging, organizations, reason to believe, responsibility, say it differently, say it differently to be distinct, strategy, Stuff I Like, truth, words
Posted in Business Thoughts | No comments
Writing a concept statement in the business world is like, well, turning the ignition key in a car. It gets everything started. The tricky part is that while you would tend to believe there is an accepted universal way of writing a concept statement … there isn’t. Every business place has their own version (or [...]
Why I have this Link: storypeople.com
January 12, 2010 - 10:37 am
Tags: art, brian andreas, creative, life lessons, links, sculpture, storypeople, Stuff I Like
Posted in Stuff I Like | No comments
Storypeople.com is an awesome site. You can see the work and order sculptures, prints and books (all of which are also awesome). So what is Storypeople all about? A guy named Brian Andreas. He is the creative talent behind the whole gig. Life lessons can be found throughout his work. Once again, similar to Hugh [...]
interviewing for jobs: The Bruce 2.0 version
January 12, 2010 - 9:58 am
Tags: actions today make who i am tomorrow, advertising, agency, alignment, being down in sales is never an objective, being interesting and relevant, brand, branding, business, Business Thoughts, campaign, campaign strategy, character, chemistry, communication, competency, content matching value proposition, conversation in marketing, creativity, creativity overcomes clutter, creativity process, credibility, decision making, dialogue, differentiation, disciplined chaos, discovery is messy, don’t worry about people stealing an idea, double speak, double speak is bullshit, down is down, down sales can never be up, energy, enlightened conflict, experience, fear, fearlessness, fresh thinking if sales are down, how to, ideas, interviewing, it isn’t process it is the work, jobs, jpb seeking sucks, leadership, lessons, management, marketing, messaging, nothing is original, original ideas, original ideas are typically nuances of existing, people confuse process and disciplined thinking, personal braning is bullshit, process is a means to an end, productivity, respect, simplicity seems too chaotic, smallest actions contribute, social marketing, strategy, stress of interviewing, Stuff I Like, that i will be tomorrow, the myth of original, the myth of the proprietary process, this i am today, tips, truth, words, worry about implementing a great idea versus protecting it
Posted in Business Thoughts | 3 comments
I call this Interviewing 2.0 (it’s probably really version 2.11374 but let’s not quibble) because I am trying to get into the entire interviewing lingo that seems to be bombarding job seekers leading into the New Year. And I was hanging in there alright until I got to “10 ways to destroy your personal brand.” [...]
The Projection Animal Affair
January 11, 2010 - 8:17 pm
Tags: business, e.t., lessons, presentations, presenting, responsibility, shadow puppets, valvoline
Posted in Business Thoughts | No comments
So. Here I am at the Valvoline national sales meeting. If you ever want a high energy, high no-nonsense, high everything experience, combine motor oil (or automotive anything) with sales and you get a wild time. Anyway. I was giving some presentation on the effect of branding on sales. I was in my mid-late 20′s [...]
Sign Apocalypse is Upon Us: Worst waste of money I have seen in a long time
January 10, 2010 - 2:54 pm
Tags: advertising, BCS, college football, football, ncaa, political action committee, politics, waste of money
Posted in Rants and Observations | 1 comment
“Political action committee makes case for playoff with ad” is the headline on this news article. So. First. There is something called a “political action committee for the creation of a college football playoff.” Ok. WTF. For a country claiming that time is the most valuable resource and the fact that none of us have [...]
Warning: New Years Wishes dependent upon Jiminy Cricket are in danger
January 10, 2010 - 11:17 am
Tags: humor, jiminy cricket, new year, pentagon, pinocchio, wishes
Posted in Rants and Observations | 1 comment
I have heard somewhere in the vicinity of 90% of people in the US make wishes at New Years. Maybe 75% of those people are drunk and only 39% remember the wishes (that’s about 37% of total population if you didn’t have your abacus). Hope you didn’t waste your time on the math because it [...]
2009 BCS (football) Reflections
January 10, 2010 - 12:00 am
Tags: BCS, bowl games, championship, college football, ncaa, predictions, reflections
Posted in Stuff I Like | 3 comments
Note: For a look back at my bowl game predictions, click here. Anyway. Now that the college football season is over here are some things I would like to see for 2010 and thoughts after the bowl season. A Mormon all-star team (best of Utah, BYU and Boise State). I know. I know. I am [...]
