hope thread strong

 

——

“No matter how our hearts break, we bend toward life, don’t we? We bend toward hope. “

The Here and Now

——-

 

Well.

 

Maybe because I have been assisting businesses so much lately … when I saw this quote I leaned back and thought about how true it was with regard to business … business owners & leaders … and their customers.
Of course I then thought about people in general <because people are customers>.

 

 

But let me begin with business. And hope. And bending.

 

It is sometimes difficult to believe how many ways hope can come to life in business.
I find it difficult because, in my mind, it would seem like hope is just … well … hope.

 

And … well … hope is a good thing <one would think>.

 

hope and agony
But I have seen entrepreneurs blinded by Hope <losing sight of reason>.

 

 

I have seen Hope suffocate pragmatism.

 

I have seen Hope en-trance to such an extent that rational business people say, and do, irrational things.

 

 

And then on the other side I have seen some of the best and brightest big business people let cynicism and skepticism make them lose sight of hope.

 

 

I have seen some businesses get so mired in day to day detail … and some of the mind numbing thousand cuts that detail can ruthlessly wield to a business … holding sunshinethat they cannot even see hope <even if it rises on their horizon like a sun on a cloudless morning>.

 

Life makes hope in business difficult <at times>.

 

 

Because in business … Life doesn’t really bend you as much as it bludgeons you.
And as you get bludgeoned you have one of two choices … lean in to Hope and go <progress> … or lean back against Hope and say ‘go ahead … but I will move no further back <support & reinvigorate>’

 

 

I have always said that we in management and those with an opportunity to lead are first and foremost NOT in the profit & revenue business … we are in the Hope business.

 

To be clear.

 

This doesn’t mean Hope at the expense of everything else … it is more like a guiding light.

 

 

A beacon.

 

A lighthouse.

 

A star.

 

 

Which leads me to a business’s customers.

 

What customers really want isn’t some functional rational widget.

 

better than yesterday

Sure.

 

They want shit that works. But they kind of expect to receive shit that works.

They really want to bend themselves <and their wallets> toward hope.

 

 

And as I type that … I will admit … I have seen some businesses that do such a fantastic job internally, culturally, with regard to building Hope into their own vision and their organization … and then they treat their customers as ‘low price commodity shopper aficionados.’

 

 

How can that be?

 

 

Hope will always be better, and more valuable, than any rational commodity-like widget you are offering.

 

By the way … this is not some hypothetical philosophical bullshit.

People say they want lowest price but time and time again they show they are willing to pay more.

 

We, in business, may suggest it is ‘brand’ or ‘emotional’ or even some irrational behavior that we cannot explain … but … in the end … people are paying for Hope.

 

 

 

Hope for something a little better that will make them feel a little better.

 

 

Which ultimately leads me to people.

 

 

I actually think I don’t have to write or say much more.

 

 

You get it.
Life tries to break us where it counts … in our hearts. And most times Life doesn’t really succeed.

 

Despite its best efforts … at its worst … it typically just bends us.

 

 

And even at its worst … what Life really does … is to bend us toward hope.

 

Maybe it even pushes us to Hope.

 

 

Regardless.

hope this way

 

 

It forces us to look at Hope … hold it … maybe hug it … but at minimum … look at it in the eye and say “who are you?”

Hope will almost always respond <as it bends close to you> … “I am something better.”

, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Written by Bruce