Enlightened Conflict

businesses running hard

August 18th, 2017

company culture die trying

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“To think is easy. To act is difficult. To act as one thinks is the most difficult.”

 

Johann Wolfgang Von Goeth

 

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“But if these years have taught me anything it is this: you can never run away.

Not ever.

The only way out, is in.”

 

Junot Diaz

 

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Well.

 

Almost every business I have ever crossed paths with has claimed they were flee run awayrunning hard. Shit. I have never met a business that said “well, we don’t believe in running hard … we are walkers.”

 

Trust me when I say most businesses do not really run hard.

 

I know that because once you have <a> seen and experienced a company that runs hard everything else will look slow and <b> we have all ‘run hard’ in selected moments in our business career but 99% of those companies also say “it is not sustainable” and 99% of the time run at a lower gear.

 

That said.

When a company is running hard there is a slightly odd dynamic that almost always occurs … wondering whether it is worth it.

 

Yeah.

 

When a company is running hard, working hard and doing hard things daily it can be easy to wonder whether it is worth it. Wonder if you are reaching objectives fast enough, doing the right things and whether you are actually getting closer to where you want to be.

 

By the way … this wondering is often exacerbated by poor managers and management who constantly create a false sense of urgency and manage deadlines like a caffeinated rabbit.

 

Regardless.

 

I feel relatively confident most managers fuck up how they address the wondering.

 

This happens because we inherently want to show people they reached something … a goal, a milestone or some ‘finish destination’ when , in reality, progress is the value you should be showing them to show a causal relationship to the energy they are expending. They are running hard, you are asking the company to run hard … you want to show them a often as you can that they are actually making some progress.

 

We fuck it up because we just aren’t taught that it is okay to let them know … “well … we are lagging behind on some sales objectives, but this doesn’t mean someone is doing something wrong, or you aren’t working hard enough or 19 speak the truththat some competitor is doing some magical thing better than we are.”

 

We fuck it up because most of us do not know how to deliver that message well.  most of us make it sound like we are chasing some unrealistic goal, or maybe we throw in some false sense of optimism or maybe we actually create some ‘midway milestone’ which actually encourages people to maybe invest a little less hard, a little less running and a lot more ‘maybe that is enough.’

 

When your people are running hard you don’t want to tell them that it is … well … going to be hard and that is why you are actually running hard.

But you have to tell them.

 

Well.

You have to if you want them to keep running hard.

 

Tell them: You are asking people to change – and change is hard.

 

Most businesses aren’t just selling shit <something> they are asking a potential buyer to change – change current product, supplier or behavior. While change change self getting better and worse same timereally is hard … we get better at explaining how this change we are asking them to do … is easier than they may perceive every day. Sometimes we have to weave our way through objections and sometimes we have to hammer our way through objections … but everyone, every sales person, service person, management, support staff and anyone who interacts with current and potential customers are doing their part today and doing even better the day after.

 

And while asking someone to change is hard actually implementing the change is harder. I sometimes believe most businesses are in the change management business more than anything else.

You have to tell them you know that no one is better at explaining why that change is good and how that change can occur.

The truth is when you are running hard, and not running simply for running sake, people get better at this every day.

 

The truth is we are not where we want to be but getting there … and getting better at getting there.

 

Next.

 

Tell them: You are asking people to believe what you already know – and educating is hard.

 

Even if your company is good, really good, and even if your company is the best, the leader, every company does have competition. People just don’t believe you just because you are the best or the leader – and most of your people know that <no matter how frustrating it is>. In today’s skeptical world people just don’t say “oh, okay.” And, frankly,  we don’t want someone to say “oh, okay” when one of our competitors makes a claim.  We shouldn’t, and don’t, expect our customers and potential customers to simply believe everything we say. This means we need to educate and consistently address each question and request as if each answer is THE one which will make them a partner of our company.

 

The truth is we are not where we want to be but getting there … and getting better at getting there.

 

blanace greater good matters do

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“If in a company you change nothing, you are sure to fail.

 

If you change everything you are sure to fail as well.

 

So the art of winning resides in your capacity to draw the fine line between what should be changed and what should not.

 

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Jean Marie-Dru

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Look.

 

Running hard is not the same as running fast. But businesses are impatient, in general, and absolutely over-the-top impatient if they feel like they are running hard.

 

This means you have to tell them some truth about themselves and the company.

 

I doubt you will ever get to where you want to be as fast as you would want. I imagine every leader in every industry is always perpetually dissatisfied in this way. I imagine every adventurer, every explorer and every innovator is always perpetually dissatisfied in this way. I imagine this is partially what makes an average company great – you understand that tomorrow’s company will be a little bit better than the company today.

Our sales will come. They will never come as fast as you want but our company doesn’t just work hard, you work smart and success is ours whether it arrives in small steps or great leaps.

 

 

Anyway.

 

I have away said this — part of what makes a company great is that feeling of dissatisfaction.

 

A great company wants to be more agile, move faster, and retain that perpetual feeling that they can always do more and be better.kitchen-table-great-idea-concept-lead

 

A great company has a spirit that drives them and gives everyone the sense that tomorrow is another opportunity to be better than today.

 

A great company, typically, does run hard but, maybe most importantly, has a leader who can breathe constant oxygen into the runners in a way that is neither false nor insincere.

 

Not everyone who says they are running hard are really running hard but if you are in a company who is … I can almost guarantee the organization will explode without good leadership and will be an Olympian marathoner with good leadership.

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