counting doesn’t mean it counts

roi einstein

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“Not everything that can be counted counts, and not everything that counts can be counted.”

Albert Einstein

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Well. Who would have thought the guy who figured out e=mcsquared would actually say something so simple even someone who doesn’t have a physics PhD can understand it.

I am gonna dumb this down even more.

life not milestones but momentsPeople in business who manage by milestones and aren’t satisfied unless they have “milestones” to measure and  lean in on “how do we make people accountable” drive me crazy.

Why?

Because they are always seeking something to count.

And what is worse?  That is where they stop.

They stop there because if they can’t count it, it doesn’t count.

Drives.

Me.

Fucking.

Nuts.

Look. Setting clear objectives and maybe some goals is always useful. But not to inspire work. It should be done to guide workers toward something. That said. The entire thought of “because you cannot count something that it doesn’t count” is … well … absurd.

It is absurd because the best people I have ever worked with, or even just glanced off of, had an intangible that made everyone around them be better. Yeah. Often they ‘hit’ numbers but they were also the ones most likely to hit numbers you never even imagined if you didn’t give them a frickin’ number to ‘hit.’  And maybe that is my point. The space between hitting a designated number and a realized number is uncountable upfront. Yeah.  I don’t know how you count that. I can’t even count the intangibles that go into creating a predictive uncountable number.

And trying to figure out how to make an intangible tangible just so you can figure out a way to measure or count it seems to be an incredible waste of time and effort. Let me explain just so you don’t think I am being silly. In most businesses if you leave people alone and let them create business and they generate some number bigger than what was expected <or forecasted> some numbnut will come along and analyze every aspect of what happened and who did what so that they can ‘count it’ into their next forecast. Its absurd.

 

(but that is something you can count on)

Numbers, in and of themselves, are not accountable. They are simply a reflection of some “cause” <and ’cause’ can be accountable>. More likely numbers are a refection of that wacky thing called “people working together.”

Numbers, in and of themselves, are less facts and more reflections of a mosaic from which you need to build facts. Even more importantly numbers are more a reflection of the intangible aspect of

What you can also count on is Albert was smarter than he looked.

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Written by Bruce