ideas to articulation (saving ideas)
“But the brain does much more than just recollect it inter-compares, it synthesizes, it analyzes, it generates abstractions. The simplest thought like the concept of the number one has an elaborate logical underpinning. “
—
Carl Sagan
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I am constantly trying to communicate something incommunicable, to explain something inexplicable, to tell about something I only feel in my bones and which can only be experienced in those bones.”
—
Franz Kafka
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This is about ideas and thinking. I am a scribbler. And a sketcher. And a pencil guy. I carry around a stack of 
index cards & constantly sketch out thoughts for people. My index cards are strewn around the world. I am sure some are used for dart boards, some for a good laugh & some actually was a seed for some idea.
I purposefully used the word “seeds” because I think we would be much better off if we thought of ideas that way. Why? Well. Seeds die or remain underground or get eaten by some squirrel if it isn’t protected, nurtured, watered and pampered in some way to insure it flourishes.
And while there are gobs of articles highlighting ideation process and such , to me, all that matters is an idea doesn’t die with poor articulation. A good idea poorly presented dies. Even great ideas poorly articulated die.
Now.
A shitload of people will want to talk about PowerPoint & presenting & a whole bunch of shit that just gets in the way. Those are simply ways to do it. What matters is how you do it.
Which leads me to the Feynman technique. It is essentially explaining a concept or idea to yourself, on a piece of paper, as if you were teaching it to someone else with little background knowledge. This is all about it’s all making sure you understand it and can you explain it if not simply simple enough to be understood.
I had no clue who Feynman was when I start taking out a piece of paper to find out if what I was thinking made sense on paper. Over time I have found an index card does it for me. it forces the constraint I need to either, well, get it or not get it. If I can’t articulate my idea or thought on an index card I mentally decide it isn’t worth a shit as an idea. Ok. Maybe it is but I know I haven’t figured out a way to articulate it so that it will not die.
Look.
I am not suggesting I am a great idea person or thinker but I am suggesting creating a process to elevate all people’s thinking does not necessarily benefit the smaller group of people who are actually good at thinking & creating ideas. What I mean by that is with the intent to create a better thinking organization we tend to want to throw everyone into the same bucket <I guess we do that to encourage inclusiveness & ‘fairness’>. Unfortunately this means your best of the best get pulled out of what may make them the best & force them into the “unwashed masses” <I am kidding on that phrase but you get the point>.
We should always be thinking two parallel paths. One to elevate the majority and one to empower the minority.
Why? To protect ideas.
Minds work in a variety of ways. It seems to me that organizations should think less about organizing minds but rather freeing minds. If you have someone like me, buy me a stack of index cards & have someone riffle through tem on occasion to see if there is a seed somewhere.
I will say that when I was running a small company I would pin them up on a conference room wall and during meetings anyone at any time could pull it off the wall and say “WTF you thinking?” or “I want to talk about this.”
I learned to articulate better as well as get less defensive about ideas.
The employees learned to articulate better and come up with their own ideas in their own ways. By not having an organizational process but sharing my personal process we ended up having a process.
My point is ideas are seeds. Some don’t deserve to grow & flourish but some do & we should be learning to articulate ideas better to save those seeds.
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as strategy, distinct culture or attitude, distinct personality is eternal, distinctions, distinguishing a premium coffee, distinguishing right versus wrong in your own head, distractions are distractions, distractions can be a coping mechanism, Distractions test our commitment, diversity of measures, Divine principle of eternal and inexhaustible creativeness, Do dumb things, do I understand Obama adorers, do it with integrity, do not fear the event, do not go gentle, do not go quietly, do not hear much anymore about overcoming resistance to change, do not merely want to be considered the best of the best, do not overcomplicate, do not plan to switch back, do not purposefully try to do the wrong thing, do not suck (or) limiting your suckedness, do not think it is helpful to most people, do not trust anybody, Do or do not, Do smart things, DO SOMETHING COOL AND SURPRISE ME, do this or die, do this or die Bernbach, do what is right, do whatever you need to do, Do you do it consistently, do your best, does not become more valuable because it becomes complicated, does not create brand value, does not mean do not trust anybody, Does that make me ethically challenged, doesn't mean we cannot achieve perfection, doesn’t have a purpose beyond some number objective, doesn’t suggest answers but rather questions, doesn’t think these conversations aren’t happening right now, doing, doing a decent job day to day, doing and meaning are often at odds, doing crappy work, Doing it all and having it all, doing it in a cabal fashion, doing nothing, Doing nothing means you lose, doing right even though it may be wrong, doing shit that matters, doing something, doing something that may truly matter, doing something was better than nothing, doing the best that you can, doing the best you can, doing the right thing, doing the right thing is hard, Doing the right thing is hard work and horribly painful, doing the right thing versus pleasing, doing what is right, Doing what is right is never, doing what must be done, doing what they think is right, doing whatever it takes to get the young people into your organization, Don't Consult These Gurus, don't fear the broken plan, don't like to see any living thing caged up, don't like to throw everything out, don't want to be nudged, don't want to be nudged into new ideas and creative solutions, Donald J Trump and his ego, Donald Trump’s religious test for migrants, don’t apply one iota of that knowledge to their business development program, don’t believe that Clients should sign off Agency briefs, Don’t confuse a flurry of activity for progress, don’t dislike differentiation, don’t fall under the curse of knowledge, don’t get defined by disasters, don’t get something shoved up their ass, don’t give a shit how large or how small a project is, don’t need to be told what to do, don’t pleasure, don’t pleasure him no more, Don’t tell people how to do things, don’t think we are morally adrift, don’t throw everything out, don’t want to be order takers, don’t want to invest any resources, don’t worry about people stealing an idea, double speak, double speak is bullshit, doubt, doubt enough business people, doubt enough business people are paying attention, Doubt is common and certainty is, doubt management, doubt resides between certainty and uncertainty, doubt something, doubt something once unquestionable, doubts of words, down is down, Down is never the objective, down sales can never be up, downside of hope, Draft, drawing a line, dreaming is not just for kids, dreams are good, drive significantly better results, driven by collectivism, driven by individualism, driving economic growth, driving with hope, Drove me freaking nuts, Drucker & Covey, dumb peasants, Dumbed it down for anyone and everyone to use, during the holiday season, duty of youth, duty of youth is to challenge corruption, dwell in the possibilities, dwelling on the benefits of the next, Dwelling on the crap on our life is easy, dynamic beyond our own purposes, dynamic for purposes bigger than ourselves, dysfunctional managers, each country needs the other economically, Each moment is a place you’ve never been, each situation I can guarantee, earn respect, earn their respect, earnest people looking at computer screens, easier it is to regret anything, easier to be lazy thinker, easier to quit, easier to sit with those who share your opinion, easy doom loop to break, easy to blame technology for all its distractions, echoes because no one has come up with a simple answer, economic center of gravity, economic impermanence, economic inequality, economy, economy will improve not because of more government or less government, edit and edit again, editorial, educates & inspires, educating using the net, education and architects of fate, education to enlighten, educational, Education’s issue is actually the increasing hollow between the haves and the have nots, ee cummings, effect of recession, effective brain is a combination of fast and slow, effective business direction, effective business strategy thinking, effective communication, effective teaching globally, effective use of power point, effectively using quickly assembled solid building blocks, efficiency leads to happiness, effort, elect to ignore it for a minute or two, elections, elements of style and brevity, Elevating one person above the rest is a gauntlet, embellishment, embodies contradictions, embodies infinite potential, embody the Americanism short game view, embrace a belief that we are actually stronger together rather than apart, embrace curiosity, Embrace your successes, embraced a distinct identity, embracing change, embracing failure, emerging countries are more stable, Emily Dickinson, eminded of how strong our country is, emotional, employees, employees running scared is bad, employer didn’t make a choice that was really wrong, Employers are getting better at squeezing, empty of important aspects of reality, Empty promises fulfilled, empty results, encountered endless suffering through countless edits, encourage Russia to do things to aggravate USA, encouraging, encouraging curiosity, encouraging hope, encouraging learning, encouraging understanding of choices, end up circling the answer, enduring recessionary consumer attitudes, enemy is monotony, energy, energy & money, energy to overcome negativity, Engage as many people as possible, engender support in the decisions, England is screwed because of Brexit, enhance their knowledge base, enhances the quality of the decision, Enjoy the questions, Enjoy the questions and forget the answers, enlighten the people, enlightened, enlightened 2013, enlightened advertising, enlightened behavior, enlightened brand management, enlightened branding, enlightened business, enlightened business alignment, enlightened business management, enlightened business thinking, enlightened business wisdom, enlightened coffee, enlightened common sense, enlightened communications, enlightened conflict, Enlightened Conflict Change Series, enlightened conflict site, enlightened curiosity, enlightened decision making, enlightened decisions, enlightened democracy, enlightened diplomacy, enlightened doing, enlightened dreaming, enlightened government, enlightened holidays, enlightened ideas, enlightened ignorance, enlightened leadership, enlightened learning, enlightened life, enlightened life management, enlightened listening, enlightened living, enlightened management, enlightened managers, enlightened marketing, enlightened moments, enlightened moral compass, enlightened morals, enlightened people, enlightened perfection, enlightened politics, enlightened predictions, enlightened presentations, enlightened questioning, enlightened quote, enlightened quotes, enlightened reading, enlightened self awareness, enlightened thinking, enlightened time, enlightened trust, enlightened truth, enlightened uniqueness, enlightening reading, enlightenment is a tough issue, entanglement of nuances, entertaining and effective, entertaining article on personal branding, entirely new group of people who, entrepreneurial mindset, envision the impossible, equal sense, erodes both faith and integrity, escape enduring and start enjoying, especially American freedoms, essence of its beginning mission, essence of leadership, events that link with each other whether we want them to or not, every minute is another chance, every moment counts, every one is an architect of life, every one plays a role in fate, everything has to do with everything else, extraordinary cruel logic, facing overwhelming responsibilities, facts and truth, failure is a reflection of a flaw, faith in oneself, fear, fear of choices, fearlessness, few words, finding the right words to say, finding what is possible from impossible, finding your way is tough, follow the truth, freedom of, gain some new identity aspects, generalist, generating ideas, get into business discussions, geting thru chaos unscathed, getting a grip on life, getting a new start means destroying some old things, getting kicked in the gut, getting kicked in the gut by questioning, giving presentations and creating value, gobs of poor management skills, good idea, good idea poorly presented dies, good people, great idea person, groups, guilt and obligation, had neither relationships nor the lowest price and won, happiness, hard choices, hard decisions, heightening value in life choices, heuristics can usefully guide our behaviour, heuristics leave people exposed to external influences, hiding behind statistics, history with the value presented, hope, How it is initially presented, how you presented yourself, Humans do not have the capacity to recognise and evaluate all, i am fine, i am fine is the biggest lie, I fail, I had the lowest price but didn’t have the relationship, i like numbers, I think opinions, ideas are seeds, Ideas to articulation, identifying who you are, ignorance, illogical decision making, impacted the perception of the price, imperfection implies opinion, in chaos we found safety, inability to manage expectations, inaction, increasingly popular words, index cards are strewn around, index cards are strewn around the world, individuals, inefficient processes, informing a decision, inserting myself into tangled moments, inside an enterprise are only costs, intentions, investing energy when appropriate, is anything back or white anymore, isolating variables using statistics, it is okay to fail, it isn’t process it is the work, judgement, judging failure needs context, judgment is not easy, juggling versus balancing, just this once, kindness in words creates confidence, knowing what is right is not enough, kodak, lack of responsibility, lack of self confidence, lacking hope, lazy decision making, lazy way to outline expectations, leadership, learning, lessons, letting go is difficult, letting go is not simple, lies, life, life formulas, life gives you a bazillion second chances, life is a string of minutes, life is a struggle, life is a winding road, life is about making choices, life is complex, life is not a mission, life is not a straight line, life is not as simple as it seems, life is often not lived best gently, life is tough, life lessons, life not defined by meeting objectives, life thoughts, Life truths, life’s white lies, listening, literature on pricing practices, little failures versus big failures, live life to the fullest, living life backwards but still question, logical decision making, logical versus illogical, lying to yourself, make weaknesses irrelevant, making changes personally, making choices, making the hard choice, management, management be accountable, management is about human beings, managing business relationships, managing perceptions, marketing, Maslow, maslow and decisions, maslow and price perceptions, Maslow and shopping, master of negative space, maybe it is better to admit we failed at something, meaningful value difference, measurement of failure, measuring life, messaging, misaligned messaging, moan about not winning a project, moments are like a balance sheet, moral fiber, most things in life are not black or white, motivated by a desire to achieve, my price was too high, no one wants to trust chaos, No presentation, no substitute for judgment, not a quantity of words person, not even presented at all, not meeting an objective is not failure, not the one you actually do offer, nothing is original, Nothing is really truly black or white, numbers are facts, numbers are facts nonsense, numbers show possibilities, numbers will confess anything, obligation to do, obligation to do the right thing, once doubt enters it takes on huge proportions, ongoing search for the right words, only few find the way, ordinary life with extraordinary responsibilities, ordinary people don’t think they are remarkable, organizations, organizations are living orgamisms, organizing chaos, original ideas, original ideas are typically nuances of existing, our presentations are being evaluated, outlines are often vague, outlines are often vague and it’s the details that count, people confuse process and disciplined thinking, people use mental short-cuts, perception alignment, perfection is crap, perfection is the thief, personal creative destruction, personal thoughts, perspective can help with the complex, poorly presented dies, power of words, presentation can send a different value cue, presentation to value issue, presentation to value perception alignment issue, Presentations are part of everythin, price perceptions, Pricing cues abound within presentations, prioritizing actions, process is a means to an end, productivity, protect ideas, providing perspective, pursuing the way, put failing in perpsective, questioning the unquestionable, quotations, quotes, randomness of life, reason for being, relationships, resiliency, resiliency and character, respect, responsibility, results, results achieved, results is management criteria, right is right, right words, safe, saving ideas, say it is happening when it isn’t, say that something is happening when it is, saying it is fine when it is not, scared, see your own reality, seek truth, seeking the way of truth, self actualization, self doubt, self esteem through problem solving, self truth, self worth, shades of gray, shopper behavior, shortcomings leading to consequences, simplicity in life, simplicity seems too chaotic, simplifying to make choices easier, six impossible things before breakfast, sketch out thoughts, sketch out thoughts for people, slippery slope, slippery slope of despair, slippery slope of I am not fine, slippery surface of irrelevant brilliance, small gestures in trivial looking moments, smallest actions contribute, so often talk about value in the business world, soft choices, something more important than fear, sometimes it isn’t about the price you are offering, sometimes systems work that should not work, sorting out the truth, soyoufailed.com, speaking, specialist, stand for something within yourself, standing on the uncertainty pedestal, standing up every time we fall down, statistics cannot make the decision for you, statistics getting in the way of a good decision, stimulus reponse, stop and think, straight lines, strategy, strength of character, strength of character to make change, strip away the undoable and identify the doable, Stuff I Like, stumble upon doing it right, subconscious influences behavior, subject to occasional and sometimes costly mistakes, swallowing nonsense, talking, tangled ball of string, tangled up people, tendency to simply slide an estimate across the table, than what you will actually present as your price, that i will be tomorrow, the answers are within you, the most powerful weapon in life is not a mission, the myth of the proprietary process, the presentation to price perception, the price you are offering, the quick & easy get it going, the subconscious, there is no formula for good choices, thinking, thinking impossible things, thinking is good, this i am today, thought of ideas that way, thoughts, to be sure of you, torturing numbers, trivial moments, trivial moments in bigger life, trust, truth, truth and expectations, truth goggles, truth is rarely simple, truth is what really happened, truth or lies, truth or nothing, truth to oneself, two competitors in the same bidding process, uncertain adventure in a diffuse landscape, uncertainty is a bitch, uncertainty takes on geometric proportions, understanding that how you present yourself, unintended results, unquestionable, untangling people, use your imagination, Value is a never ending equation, value perception, wacky thing called heuristics, wacky thing called value, we all fail, what I know opinions, what is management, what is the alternative, what looks like chaos, what we want is not what we need, what you actually show & say, words, words that become deeds, words worse than nothing unless they do something, work is often up to people, work nevertheless, worry about implementing a great idea versus protecting it
Written by Bruce
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