summarizing the global generation idea
It occurred to me after posting an introduction and 8 (maybe 9) posts and some ancillary relevant posts on the Global Generation and the Global Generation children’s program (which probably constitutes maybe 30 word document pages not including graphs and whiz bang images) that I should possibly attempt an executive summary type thing (or a recap). Ok. I would like to think I arrived at this brilliant summary thought myself but really someone read my stuff and said “hey. It would help me if you had a summary).
So. A brief recap.
I identified the window of opportunity by triangulating Generational attitudes and characteristics (citing Strauss and Howe cyclical generation sociological studies) and global interaction enabling innovations (the advent of internet based clustering trends and smartphones citing an Economist study among others) and “people” behavioral trends (Mass Mingling and “glocal” – citing trendwatching.com).
By triangulating I found the space (or window of opportunity) for the idea.
A reasonable question is “won’t people naturally gravitate to what you are suggesting naturally?”
Well. Beyond the fact people globally have shown no inclination in the past to develop this type of behavioral pattern I would also suggest this is a “window of opportunity” scenario. And I do not believe this window will remain open for the following reasons:
- The enabler will move on to another iteration and the idea will have to shift with it.
- If you believe in cyclical generational attitudes the next generation(s) will attitudinally not be receptive to the overall intent of the program.
- Consumer trends (behaviors) will match generational attitudes therefore trends, which wouldn’t inherently support a global education program like this idea, will take on the characteristics of the generation attitudes.
I do believe there is a window of opportunity in this convergence of attitude, behavior and technological enablement.
Here’s the thing. No one has identified and labeled the generation after the Millennials yet. This ideas feeds into the gestalt of that following generation. Therein lays the success of the program and idea.
The benefits of this program or what would we hope the program achieves.
In my “measuring results” post I suggested two things that I believe are the most important:
- 1. “If 30 to 40 years from now we are in the midst of the greatest innovation revolution since the industrial revolution as cross culturally an entire generation will debate and ideate.”
- 2. Lessen ignorance global = lower levels of poverty globally, lower levels of genocidal conflict, higher levels of personal success, and higher levels of overall happiness.
In general, the overall plan should lead to less ignorance. Less ignorance leads to several things – less extreme types of human conflict and more positive friction type conflict (ideation & innovation).
If implemented correctly all income levels and cultures of children will “rise to a higher level” in adulthood.
So. In looking at these benefits one could debate ‘is this really an education initiative?”’
Maybe not in a traditional sense. It certainly has components of traditional “abc’s” and mathematical but in order to ‘fit’ the Global Generation attitudes it incorporates a higher level of importance on:
- Critical thinking
- Understanding of different cultures (and the choices they make)
It is a more expansive education platform then a traditional education intuitive.
What that also means is that there is nothing like this idea currently in the market.
Aspects of it? Yes.
If one were able to get possibly 9 existing web based children’s education organizations in one room with a 10th who knew how to fill in the missing information and tie-in thinking this idea could happen next month (although I doubt it would be possible to get all 10 in alignment).
I guess my bottom line is that, no; there is no existing web program, like this already I place.
This is my summary of the idea in less than 600 words.
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what is management?
May 21, 2012 - 11:12 am
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“Responsibility for one’s impacts is the oldest principle of the law” – Peter Drucker (New Realities, 1989, p. 87) To me, in today’s business, manager management training is woefully lacking. Training simply equals “results” <with an additional emphasis on doing it while being politically correct and appropriately sensitive – to avoid litigation>. And, no, I [...]
life on a new scale
May 20, 2012 - 10:52 am
Tags: accommodating cultural differences, accommodating cultural differences in advertising, advertising, agency, brand, branding, Business Thoughts, communication, could have been different, depicting women in ads, each region culture has nuances, elevtae the brand to a whole new level, enlightened advertising, enlightened communication, even great ideas need nuance in final execution, for life on a whole new scale, global advertising, good idea, good idea behind campaign, i like the imagery, korean air advertising, learning, managing perceptions, marketing, non visual cues & quirks, nuances matter, our own antics & quirks, something seems slightly off, the people here like this, world does not revolve around american culture
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I have always recognized that sometimes advertising is tough to evaluate because of cultural differences. and possibly because I just finished an international project I am even more aware than usual. Local culture, or even regional culture, has a variety of visual and non visual cues & quirks that if you are not from that [...]
let the party roll
May 20, 2012 - 10:52 am
Tags: addictive songs, bluesy funk, bottling up something from the past, chuck brown, contemporary music rooted in past, enlightened music, godfather of go go, good music, good performance video, great party music, let the party roll, let the party roll chuck brown, music, nifty blues based guitarist, special music, Stuff I Like, timeless music
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I think we all recognize that much of the contemporary music we enjoy is often rooted in something from the past. Oh. And by contemporary I mean any decade’s music. It’s not just today … but yesterday’s … and it will be so tomorrow. And, yet, on occasion … in every decade someone comes along [...]
homeless
May 19, 2012 - 2:07 pm
Tags: actions today make who i am tomorrow, anguished, avoiding hostile environment, being ignored, being overwhelmed, change takes remarkable effort, couples homeless, descend by different paths, don't want to be there, edge of pride, enlightened thinking, eroded pride, everyone has a story, everyone has had some life changing event, feeling uncomfortable, fulfill family obligations, get mad enough to do something, getting in a deep hole, give voice to those who are silent, giving hope, giving what you have, having a support system, helping, homeless, homeless because of home life, homeless is a real of possibility, homeless people are dirty for a reason, homeless person, homeless person with a sign, homeless seems attainable, homeless were not always homeless, hoping we can help, if they could they would, ignoring people, invisible people, it could be you, it could happen, it is possible, just go get a job, learning, life, life lessons, living on the streets, make a choice, making the invisible visible, meeting needs, not easy to ask, not entirely to blame, not having a support system, only hope to do better, outside the 1%, pay attention, poverty is a common thread, prefer avoiding homeless, robbed of resources, slippery slope, slippery slope of despair, stuck in a situation, survival, survive, taking any job, that i will be tomorrow, the invisible homeless, the silent ones, think about it, tough to get out of a hole, trend in how they ask, truth, under no circumstance it could be me, victims of domestic violence, west wing homeless
Posted in Rants and Observations | No comments
“People descend into this world by different paths. To live on the streets is akin to standing in the rain: some are better equipped for this than others … but rain falls equally on all.” – Andrew Vachss (author of Haiku a novel about homeless) Well. On my way to work there is a place [...]
even Sweden is embarrassed
May 18, 2012 - 4:51 pm
Tags: a real clinical study, advertising, being embarrassed, business, Business Thoughts, embarassed advertisers, even sweden is embarrassed, lack of respect, marketing, swedish diet, swedish diet bad advertising, truth, tv commercials, who approves these things, world's worst advertising, would a professional do this
Posted in Rants and Observations | No comments
This is about advertising. Well. I am actually hard pressed to call this advertising. Although I can clearly call it embarrassing <to those in the marketing profession>. There are times I wonder who the heck actually thinks something is good enough to share with the general public. And who actually approves it to be seen. [...]
Summer bummer
May 18, 2012 - 8:59 am
Tags: a dancier sade, addictive songs, anthemic dance songs, distinctive sweeping singing voice, donna summer, donna summer cancer, era of disco superstars, good singer, great dance club music, great music performer, more than a disco queen, more than a disco singer, music, music remained a dance club standard, music remixed, respect, songs of personal strength, songs of self reliance, state of independence, Stuff I Like, summer bummer
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Sadly Donna Summer passed away. Therefore … this post will date me but Donna Summer passing away from cancer reminded me of some good music and a great performer. Oh. and, frankly a woman who’s music message I respected <always about a strong woman>. While people will probably scratch their heads over this comparison … [...]
catching culture
May 18, 2012 - 8:58 am
Tags: actions today make who i am tomorrow, adidas evrybody runs, Adidas is doing a good job, adidas new world in my view, advertising, advertising focused on women, authentic statement, badge worthy, being cool but functional, brand, branding, brings together diversity, business, Business Thoughts, capture culture and peformance, capturing culture without losing performance, catching cultre in advertising, catching culture, character, communication, consumers are fickle, consumers are illogical, consumers are inconsistent, crating attitudes, creating buying behavior, dificult and elusive ideas, enlightened advertising, enlightened communication, enlightened execution, good job adidas, good use of song in ad, hitting critical sales mass, holy grail of advertising, katy is wacky, katy perry adidas, leadership, learning, managing perceptions, new world in my view, nike has lost their way, performance is not enough, relevant in a non stupid way, respect, sending a positive message, smart planning and assessment, smart wacky, Stuff I Like, superior athletic performance, truth
Posted in Business Thoughts, Rants and Observations, Stuff I Like | No comments
Ok. The holy grail of advertising and marketing is to capture culture and performance at the exact right moment. Just catch culture and you are cool <but no one buys your shit>. Just catch performance and you aren’t cool enough <or “badge worthy” enough> to hit sales critical mass. Performance is easy … although many [...]
cell phones and 8 year olds
May 14, 2012 - 5:15 pm
Tags: a generation of concerned citizens, a global education kids initiative, a net education platform, actions today make who i am tomorrow, affecting people’s conflict behavior, aligning generational attitude and technology and consumer trends, augmented reality, augmented storytelling, books, broadcast, building character, business, Business Thoughts, cannot imagine, cell phones, cellphones and kids, cellular industry and reading, change begins in the head, change takes remarkable effort, changed behavior, changing education, character, childhood mediated by technology, children and critical thinking, children out of school, children owning cellphones, children’s education, communication, community individualism, conflict and people, content dissemination trends, content odd man out is books, conversations, creating innovation attitude in children, creating the next generation of thinkers, creating the next generation of thinkers using the web, curiosity is the enemy of ignorance, death of paper, death of paper part 3, decision making, developing cross cultural skills, developing minds of next generation of thinkers, developing social and emotional competencies, digital technology and education, e books, educating using the net, education, education to enlighten, effective teaching globally, encouraging curiosity, encouraging understanding of choices, enlightened conflict, enlightened learning, enlightened teaching, enlightened technology, facebook, freedom of choice, Gen X, Gen Y, generation after millennials, generational ideation, generations, global, global collaboration, Global generation, global generation sociological platform, global respect, Google, Harvard, ignorance, ignorance is the enemy, interpreting morality, jared leto, jared leto free your mind, kindle, knowledge, leadership, learning, lessons, libraries, life, life lessons, literature, little access to cyberspace, love will not change the world, making needed changes to education, marketing, mass mingling impact on Global Generation, measuring exclusion from primary education, measuring generational attitudes, measuring generational behavior, measuring global education, media, meeting the challenges of concentration, millenials, mobile technology impacting education, net enabled education, paper books, paper disintegrates, paper to digital, parenting, peace on facebook, pop up schools, predictions, print, project global generation, redefining children’s education with a global initiative, research, respect, respect for individual choice, responsibility, short term concentration capabilities, social media, social technology, strategy, strength of character to make change, strength of values, Stuff I Like, teaching kids globally, technology and parenting, technology innovation, that i will be tomorrow, the death of libraries, the economist e-communication and society, the growth of the independent library, this i am today, trends, truth, Twitter, twitter triumph of humanity, UNESCO children out of school, using cell technology for education, web based global education, who reads books
Posted in Rants and Observations, project global generation | No comments
“Adults — digital natives or not — can’t imagine what a childhood mediated by mobile, social technology that didn’t exist 10 years ago is actually like.” – Senior editor The Atlantic magazine I admit. Technology has created a significant new challenge to parenting. I struggle to think of anything since the printing press that would [...]
augmented reality
May 14, 2012 - 5:15 pm
Tags: a generation of concerned citizens, a global education kids initiative, a net education platform, actions today make who i am tomorrow, affecting people’s conflict behavior, aligning generational attitude and technology and consumer trends, augmented reality, augmented storytelling, blurring the lines in a story, books, broadcast, building character, business, Business Thoughts, cannot imagine, cell phones, cellphones and kids, cellular industry and reading, change begins in the head, change takes remarkable effort, changed behavior, character, childhood mediated by technology, children and critical thinking, children out of school, children owning cellphones, children’s education, communication, community individualism, conflict and people, content dissemination trends, content odd man out is books, conversations, creating innovation attitude in children, creating the next generation of thinkers, creating the next generation of thinkers using the web, curiosity is the enemy of ignorance, death of paper, death of paper part 3, decision making, developing cross cultural skills, developing minds of next generation of thinkers, developing social and emotional competencies, e books, educating using the net, education to enlighten, effective teaching globally, encouraging curiosity, encouraging understanding of choices, enlightened conflict, enlightened learning, enlightened teaching, enlightened technology, facebook, freedom of choice, Gen X, Gen Y, generation after millennials, generational ideation, generations, global, global collaboration, Global generation, global generation sociological platform, global respect, Google, Harvard, ignorance, ignorance is the enemy, interpreting morality, jared leto, jared leto free your mind, kindle, knowledge, leadership, learning, lessons, libraries, life, life lessons, literature, little access to cyberspace, love will not change the world, marketing, mass mingling impact on Global Generation, measuring exclusion from primary education, measuring generational attitudes, measuring generational behavior, measuring global education, media, meeting the challenges of concentration, millenials, mobile technology impacting education, net enabled education, new technology, paper books, paper disintegrates, paper to digital, parenting, peace on facebook, pop up schools, predictions, print, project global generation, redefining children’s education with a global initiative, research, respect, respect for individual choice, responsibility, short term concentration capabilities, social media, social technology, strategy, strength of character to make change, strength of values, Stuff I Like, teaching kids globally, technology and parenting, technology innovation, that i will be tomorrow, the death of libraries, the economist e-communication and society, the growth of the independent library, this i am today, trends, truth, Twitter, twitter triumph of humanity, UNESCO children out of school, using cell technology for education, web based global education, who reads books
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Augmented reality is … well … a reality. Augmented Reality: engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell. On the spectrum [...]
ordinary extraordinary sports fans
May 13, 2012 - 4:22 pm
Tags: advertising, avoiding the trite, believe espn tv, best espn commercials, branding, brilliant in simplicity, business, Business Thoughts, easy creative work, enlightened advertising, espn commercials, espn ordinary michael jordan, life, marketing, not just for sports fans, ordinary dealing with extraordinary expectations, ordinary guy, ordinary person with famous name, relevant to many not just few, smart advertising, Stuff I Like
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Ok. Creating good espn television commercials is sort of an easy task in the scheme of things <in the world of creating good advertising>. It’s not like having to explain how my detergent is somehow better then another detergent <that is 25cents less and claims to do the same thing>. Anyway. As long as you [...]


