Enlightened Conflict

value ourselves as more than just an image

March 2nd, 2017

 

a-better-reality-false-hope

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“At the end of the day, we have to value ourselves as more than just an image.

 

 An image is just an image.

If you want more, look deeper within.

 

Are you a good friend? A kind companion?

How do you treat others?

 

Those are the things that are a better definition of beauty.’

 

—-

Sara Ramirez

 

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I imagine all of us want to be seen by everyone as ‘something.’

 

they must be giants fake lies right lifeTo me … this ‘something’ isn’t famous or with some high falutin’ title or rich … but rather be recognized characteristically as something.

And not something shallow … but something a little deeper that defines you.

 

I say that but reality is that the driving ‘something’ for us is far too often fairly innocuous … and, yeah, it will vary from person to person … but a shitload of us want to be seen as smart, or well rounded, or beautiful, or funny, or … well … pick your personal poison.

I could suggest that is kind of a shallow something.

Okay.

I will.

That is a shallow ‘something.’

 

And what makes that shallow worse is that by making that a fairly significant portion of how we choose to define ourselves we spend an inordinate amount of time & energy planning for ‘someday’ when that ‘something’ is played back to us as our defining characteristic.

uhm what did you say really

Uhm.

 

Well.

 

If you are not careful … someday stealthily sneaks up on you as ‘today … and then yesterday … and then day by day it just becomes your Life.

 

Unfortunately Life is not just an image.

Unfortunately Life is ultimately not that shallow.

 

Unfortunately you have to leave the shallow end of the pool at some point and venture into the deep end in order to find … well … value.

 

Despite what marketing & advertising & branding folk may suggest … image is not everything and image does not equal any meaningful value.

 

Image without substance is simply a façade … a mask.

And I can unequivocally state that the number of people who can maintain an entire life behind a mask is minuscule.it is extremely difficult to maintain that façade for an entire Life. It is like trying to play out an act … forever. Someone can do it for a while and fewer can figure out how to build the trappings which can hold the act together … but to hold all of that together for a Lifetime takes some luck, some clever skills, some bravado to appease the cynics & skeptics and, ultimately, some ability to keep the lack of substance out of the spotlight & questioning.

Suffice it to say … it takes a lot of work to wear a mask an entire Life.

 

intent help flaws self bestAnd maybe that is my larger point.

 

We all want to eventually be seen as ‘something.’

 

And we all would prefer that something be of value to those who recognize it and of value to our self-worth.

 

That means.

If you are not careful you can spend a significant portion of your Life chasing some definition … some ‘something’ you are recognized by … that has little or no real value to oneself.

 

By the way. I am not suggesting this is easy. Society encourages shallowness. It can do so in a variety of ways but the main way is simple – measurement.

The shallowest ‘somethings’ are easy to see, easy to assess and easy to measure versus either society standards or versus others.

 

The deepest ‘somethings’ … good, soul, character, integrity … shit like that … are difficult to measure and, frankly, the definition is earned over time and with consistent behavior. You cannot expect instant gratification … at least external gratification … if you pursue a ‘deeper something.’

 

Sigh.

 

Well.

 

Here is what I know:

 

“At the end of the day, we have to value ourselves as more than just an image.

 An image is just an image.

If you want more, look deeper within.

 

Image is just an image.

 

How about this.

 

Image is like masturbation.

 

A deeper something is like making love.hard to planyou are more

 

I tend to believe we all want more.

 

We all want that kind of self-value that is deeper.

We all want more than just an image.

 

It is a Life truth that Image is seductive.

 

The good news?

It is a Life truth that if you want more than image, and look deeper within for that ‘something’, you will find a better definition of yourself.

In this time, at this place, I will be defined

February 17th, 2017

 stand for what is right i will be defined now

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“I endure.”

 

Lockhart

 

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“What we do in life will echo in eternity.”

 

Maximus (in Gladiator)

 

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There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.
On such a full sea are we now afloat,
And we must take the current when it serves,
Or lose our ventures.

 

Shakespeare

 

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“The future is an infinite succession of presents, and to live now as we think human beings should live, in defiance of all that is bad around us, is itself a marvelous victory.”

 

Howard Zinn

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So.

 

This topic has been on my mind for a while but I hadn’t figured out how to talk future-universe-view-space-open-thinkingabout it without being apocalyptic or overly dramatic.

 

I know it has been on my mind since Trump entered into our lives <when is the last time you had a conversation where he wasn’t mentioned?> and lately I have found myself placing tags on my posts like “enlightened reading” or “enlightened thinking” or “enlightened politics” or … well … I guess I have been thinking about enlightened a lot. But this doesn’t feel like an ‘enlightened issue.’

 

And then I had lunch with a good friend the other day and out of the blue he says “this feels like one of those times when years from now people will be asking you what you were doing … or not doing.”

 

Yeah.

 

It does.

 

This does feel like “a moment in the tide in the affairs of man.”

 

This does feel like a moment in which people will define themselves.

 

 

It does certainly feel like a time of angst. An ‘apocalypse’?  Certainly not.

 

Unrest and uneasiness and uncertainty? Absolutely yes.

take a stand america define

And, frankly, in times like these it is tempting to sit back … maybe, to be harsh, be lazy and fall back on our opinions and “what we believe” and mumble to ourselves, maybe bitch with our friends or just remain silent.

 

But this seems to be more a time … uhm … no … this is “a time” more than ever to … well … be defined.

 

Look around if you don’t believe me.

 

You can see it if you look hard enough that a shitload of people feel the same thing. You may get confused in thinking it is “whining democrats because they lost” or “establishment people afraid of losing their gravy train” or even simply “people afraid of change.”

 

It’s more than, and less than, that.

 

It’s the tide in the affairs of man.

 

And, yes, we can blame Trump for this defining moment time. But he is less relevant in this tide than you may think. He is simply riding the tide … and we are the many drops of water within the tide … the ebbs and flows and crests and furrows are ours to build and destroy.

 

Take note of what is happening.

People feel this is a defining moment.

 

I don’t care if it is Hannity who has attached himself to Trump to rise and fall with the man himself <and not an ideology>. He is all in.

 

never be silent stand up i will be definedI don’t care if it is Jake Tapper on CNN who appears to be attaching himself to truth & facts. He is all in.

 

I don’t care if it is Meryl Streep who has attached herself to celebrity moral authority. She is all in.

 

I don’t care if it is the millions who walked in a women’s march without any real reason other than it felt like they should. They want to be all in <on something>.

 

I don’t care if it is someone who fills out petitions and sends $5 to whatever organization possible. That person is all in on something.

 

I don’t care if it is a white nationalist who now attaches their feelings to real words said in public or statement clothing. That person is all in.

 

I don’t care if it is someone who has their senators on speed dial and calls them every morning during their commute to just leave a message with whatever is on their mind. That person is all in.

 

I don’t care if it is someone who attaches themselves to ‘deplorable’ without really knowing what embracing deplorable really means other than it permits them to make a statement. That person is all in.

 

I don’t care if it is someone like me … someone who hasn’t given a rat’s ass about politics up until now … who now writes pieces, posts almost every day and emails writings & thoughts to different people … from Mark Cuban to John Lewis to John Kasich … The National Review to The Guardian to CNN … hoping that someone somewhere will affect this tide of affairs of man.

 

I tend to believe we all feel the tide of affairs shifting.

And as we feel it a range of emotions surges … some excited riding the tide and many many others desperately, and helplessly, feeling like they are fighting a tide they don’t like or do not understand <and this where we see some angry people … as they feel helpless struggling in this tide of affairs>.

 

This is a defining moment.

 

And I think we all know that this moment is different.  In the past, maybe without truly consciously thinking about it, we recognize most moments actually create their definition … because, for the most part, they are all about creating something from nothing.

 

That is different than this moment.

 

In this moment, in this time and place, something is happening of which we have to create nothing … but rather shape it. And, in doing this shaping, we are actually building something within the moments we elect to stand up and define ourselves … well … building “us” … okay … maybe it is building “me or I.”

 

This moment is different because it demands that we take a whole bunch of seemingly meaningless little moments … almost unrecognizable … that have got us to where we are attitudinally, intellectually and physically … and stop and speak out in some way that will be meaningful to us for the rest of our lives.

 

And.

In this moment … I would suggest that this is not the time to define yourself by standing against something but rather standing up & for something. This is not the moment to be “anti” something but rather “pro” something.  ‘Anti’ suggests you can turn, or stem, the tide of affairs when the reality of ‘affairs of men’ would most likely suggest a tide is a tide and affairs will be affairs and by being ‘pro’ it may be possible to show which harbor the tide should enter. Don’t define by what you are against … define by what you are for.

 

That said.

now or_never_web_design_grandeI could suggest that for many of us this is a “now or never” time.

 

 

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“Sometimes there is no next time, no time-outs, no second chances; sometimes it’s now or never.”

Alan Bennett

 

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In the general tide of affairs of men there often seems to be unending line of second chances standing outside your door.

And then in the tide there comes a time when … well … you look outside one morning and all those second chances are gone to Starbucks.

 

Just gone.

 

And you are alone.

 

And you can’t play the next time card or ask the next second chance to come on in. or say … uhm … can you wait a minute? <until one of the second chances comes back from the bathroom>

 

Nope.

 

It’s now or never.

 

Life is looking right at people … right at you & me … and saying … ‘okay, what’s your call?’

speak the truth i will be defined stand up

And this is actually your judgment call and no one else’s.

 

This is your defining moment and your decision.

 

Life is not going to help you out on this one … Life isn’t going to lean in and whisper in your ear … “hey, just so you know, this is one of those no time out, no second chance, no next time moments.”

 

That is my job today.

 

My job today is to tell you what I believe is the truth … that while Life is typically extremely generous in giving time outs and second chances … this feels like a ‘now or never moment’.

 

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“attack everything in life with a mix of extraordinary genius and naive incompetence, and it was often difficult to tell which was which.”

 

Douglas Adams

 

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This is a daunting feeling.

 

Because while you may actually have done a gazillion things in your Life to prepare yourself for this ‘now or never moment’ … I seriously doubt anyone feels competent for this moment. It is slightly daunting to think this is a ‘now or never’ moment which will live with us for years to come.

 

Yeah.

It certainly feels slightly daunting to think that what you do will define you … for eternity.good people defined losses victories

 

Yeah.

 

On top of uncertainty or excitement or helplessness or a feeling of freedom to do & say what you have always wanted to do & say you are being asked to choose how you want to be defined.

 

The kind of thought that makes us think about choices and what we elect to do … because … well .., what we do echoes in eternity.

 

The Gladiator quote was perfect … it suggests that the way we live … and what we choose to do … not only affects our present … but also determines our eternity.

He suggests what we do in the present will affect not who we are and what will happen but also our future … beyond death.

 

He suggests that you … well … matter.

 

That your thoughts matter.

That your choices matter.

That your actions matter.

 

And not only within this moment.

But in the moments which end up in eternity.

 

Your life matters. What you do is up to you, but your life matters to the degree that you choose it to matter. Life means something … especially if you defiantly define who and what you are.

defy word defiance

Defiance is not easy.

 

It is much much easier to not push back, to not push yourself forward, but go along for the ride … wishing it were better than it seems to be.

 

 

Defiance is a choice.

 

And, I would remind everyone, that choice defines destiny … not chance.

 

If you are defiant, and push back, you are more likely to control the destiny of … well … your definition and how you will be defined.

 

And that is what today’s world feel like. a moment to be defined. A moment to be defiant with regard to who you are, what you believe and what you stand for.

It feels like you cannot be silent … and you have to choose.

 

Now.

I purposefully have tied “I will be defined” with an attitude … one of defiance.

I do so because of … well … Trump.

He has far too often been called a ‘disruptor.’ In businesses a disruptor is not one who creates & encourages chaos but rather one who ‘overturns conventional wisdom’ to take what exists and reshape it into a new way of doing things. A true disruptor envisions what can be <let’s call this ‘a plan’> and dismantles only that which encumbers in the here & now to enable the “what will be.” In the business world Trump is more often called ‘an agent of chaos.’ He is one of those managers who cannot tell the difference between chaos & doing — they are of equal in his mind. He holds up doing as proof of his value. A true disruptor holds up ‘what can be’ as proof of value.   Calling him a disruptor is an insult to the true disruptors.

 

This means, even more than ever, those who choose to stand in this time & place and define themselves will have to be defiant.

 

Defiance is standing still, standing strong, speaking out … amidst chaos.

This will not be about the one, or ones, who speak the loudest but the ones who speak the smartest and steadfastly. This will be about the ones who defiantly stand in the face of chaos and stubbornly defend what they believe and what is right.

And, in doing so, the country will be defined by who and what we coalesce around. The fragments <which are what some people will call “divisions”> will cluster until the cluster of that which is the country itself has spoken and defined itself. As a country … it is false to suggest we are divided … we are fragmented. There is a huge difference between those two thoughts. And it is actually within that difference in which Hope for something better resides.

 

Yes.

In this time, at this place, I do believe this country will be defined. And it will be defined by those who not just endure the moment, the tide of affairs of man, but rather the ones who stand up and say “this is how we will endure.”

 

You may be angry, you may feel helpless, you may feel excited … but whatever you feel it is because you are caught up in a unique tide in the affairs of man … i will be defined stand up speak outand you will be defined not because you endured but rather by how you endured.

 

My friend was right. This is a “moment.”

 

We will look back in time at this ‘moment’ and you will be defined by what you did do … or didn’t do.

 

Me? I have made my decision. In this time, at this place, I will be defined.

 

I got angry

September 17th, 2016

i-am-angry-graffiti-words-on-wall

 

Trump has probably done over 100 things, okay, thousands of things over the past year or so which make me sure he is unqualified to be the country leader <and make me doubt he could lead a turd out of a flushed toilet>, makes me sure I dislike his business acumen and makes me sure his moral compass is non existent.

 

But yesterday he made me angry.

That was a first.

 

Yesterday was the day he “announced” the president was an American.

 

Now.

 

While in his 33 second statement he only stated one truth <the current president is American> and offered the public two massive lies … that didn’t make me angry … mostly because it exhibited the normal lie to truth ratio he offers day in and day out <pretty sad how he has lowered our standards so low>.

 

What made me angry was … is … he is playing a game. And he is playing a game with democracy and the presidential election. And he isn’t even hiding the fact he sees this as one big game.

 

He sees it all as one big game and he is going to do whatever it takes to win his game.

 

Yes.

 

He is not running a campaign.

He is playing a game.

 

i-am-angry-man-and-dog-stare-lookHe demeans us, he demeans democracy, he demeans the country … and, maybe most importantly, he demeans the office he is suggesting he is qualified for.

 

To be clear.

 

I’m not angry at Trump supporters … I am angry at Trump.

 

And I am fucking angry.

 

I’m angry at someone who treats the political process like a game show.

 

I’m angry at the people in leadership who permit this to happen.

 

I’m angry that we, the ordinary people, are so angry at some shadowy ‘establishment’ that we cannot seem to assume some thread of responsibility for what is happening.

 

And let me tell you how angry I am about the ‘gaming.’

 

Because Trump has given me the opportunity to be angry hundreds of times before.  The truth is that in a fairly remarkable mixture of bombastic rhetoric, double-talk, vagaries and an outright onslaught of relentless lies … he says repulsive things every day.

 

While he is 99% bullshit <okay … 99.9%> … realistically to keep your sanity you have to choose one thing to focus on <which is part of his game because if I focus on one and everyone else focuses on another one and so on … how the hell can anyone put a thumb on this slippery slimy carnival barker?>. we-need-brain-trump

 

 

The bigger problem is that he says stupid things.

 

 

Ok.

The biggest problem is he lies. He is, at his core essence, dishonest.

 

 

Ok.

The biggest of big problems is what he claims he’d actually do if elected.

 

Whew. What he would do if elected.

I admit, his ignorance <with regard to the constitution, global realities, everything else> was amusing at first but it truly is Trump’s disregard for constitutional principles which is most likely the most disturbing <all the while holding up the Constitution verbally as his guiding principle>.

 

He doesn’t believe in freedom of the press <unless they say something nice to him>.

 

He doesn’t believe in freedom of speech <unless it agrees with him>.

 

He doesn’t believe in … well … let’s just say he is free of morality and principles which underpin the country <torture is good if the other guys do it, killing families of enemies is okay because it deters future enemy action, and ‘I’ will trump ‘we’ in decisions>.

 

 

Article II directs the president to “take care that the laws be faithfully executed.” Article VI provides that treaties are part of “the supreme law of the land.” These treaties include the Geneva Conventions, which govern the conduct of war. Yet in direct contradiction to these treaties, Trump has said that the United States should have stolen Iraqi oil and that we should kill the families of terrorists. As he told CNN’s Anderson Cooper: “Everybody believes in the Geneva Convention until they start losing and then they say oh, let’s take out the bomb. OK. When they start losing. We have to play with a tougher set of rules.”

Let me be politically incorrect <kind of along the lines of Trump himself>.

 

trump-sorry-i-am-psychoWhile I am not holding my breath I would be delighted if at some point he stood up and said “I am sorry. I have been a psycho. I don’t really like myself that much and I have been an unapologetic asshole for my entire life.”

 

He will not.

 

Shit.

 

He cannot even apologize for … uhm … anything.

 

Donald Trump is a liar. Period.

 

He is a crooked con artist.

 

He is a spoiled rich bully with an unhealthy relationship with his own mirror <and a desire for fame>.

 

Let’s be clear.

 

While he vociferously expounds upon ‘I am not politically correct’ as he demeans everyone who disagrees with him I seriously doubt that Trump would find my candor refreshing.

 

In fact … if he even acknowledged my presence it would most likely be in some dismissive tweet suggesting I wasn’t even worthy of a response <and, yet, he would be responding>.

 

This game playing with what should be a serious campaign for a serious position needs to stop.

 

The liar needs to be called out for the biggest lie — that he is truly running a presidential campaign.

Trump has seemingly called everyone a liar at some point over his entire lifetime, let alone the election period, all the while offering us an onslaught of his own lies … a liar telling lies but calling everyone else a liar is … not just an asshole … it is a reflection of the fact he believes he is simply playing a game.

 

He is a repugnant and ridiculous poser with no integrity.

 

He is simply a game show host stirring up interest to a television audience who is only going to find that what is behind the curtain is not the dream vacation we have always wanted but a plastic blender which runs at one speed.

 

I am angry.

 

I know we make incredibly stupid & often shallow decisions every day. We do so mostly not out of ignorance but rather out of expedience. But most of us turn on the TV and when we see a game show we know it is a game show. If we want news or some serious programming we turn the channel. Most of us know that ‘what we have been looking for’ is rarely found on some game show.

 

Think about that. And think about this.

 

On May 26 in North Dakota he said:

 

“Politicians have used you and stolen your votes. They have given you nothing. I will give you everything. I will give you what you’ve been looking for for 50 years. I’m the only one.”

 

Uhm.

 

I will give you everything.

 

If that were not so stupidly arrogant I would get angry with someone running angry-look-flufffor president saying something like that.

 

I am far beyond annoyed.

 

I am completely disgusted.

 

I am incredibly angry.

 

 

He is a flagrant scam artist playing games with America.

 

Look.

 

People claim they like him because he is no nonsense and unapologetic.

 

Well.

 

I don’t like it because I believe it is cowardly to not face your own lies and poor words and poor choices and remain stubbornly unapologetic when you are 100%, no, 100% to the nth degree wrong.

 

But I continue to say the worst is that he is unapologetically playing the election like a game.

 

confuxedGaming the press.

Gaming the people.

Gaming the system.

 

Gaming the overall construct of what is right, what is wrong and his basic strategy is confuxing everyone.

 

I am angry because I do not want a game show host.

 

I am angry because ‘gaming the system’ seems like it is the only principle Trump has as a compass.

 

What he did yesterday in gaming the world to advertise his hotel, demean honored veterans by using them to play a game with the press <and the world>and ultimately suggest only he was worthy of clearing up the fact the current president was something we already knew that he was <an American> makes me angry.

 

Some people may give him credit for his ‘savvy business moves’ in gaming the system to get free coverage and make others look like fools. I will not. He is running for president and this is not a game and he is not gaining any points for suggesting others are not as smart or savvy as he is.

 

He is fucking running for the president of the united states … not the smartest game show host on tv.

 

Let’s be clear.

 

Like him or not … Obama is an American and he has treated his role as president seriously and with dignity.

 

Like her or not … Clinton is an American and a serious candidate running a serious campaign understanding it is a serious role.

 

Trump is an American … and one I am ashamed of because he is a relentless liar trump-i-am-what-i-amwho cloaks himself in false patriotism to hide his lack of knowledge and overall ignorance for how serious being a president is.

 

And, worse, he is a game show host running to be the president.

 

And he is treating this whole election like one big game and one big marketing & branding exercise.

 

And that makes me angry.

 

Like it or not … only one candidate is running a serious campaign for president and is seriously trying to address what needs to be done.

 

And I am angry that I have only one choice.

 

Many of the things Ted Cruz says, frankly, scares me … but he was serious and understood the challenges facing a president and never treated the campaign without respect … and I would have had a serious choice to consider.

 

Marco Rubio often seemed like the all-star minor league player who you hoped would be the all-star major league player once he got to the big leagues … but he was serious, he constantly showed signs of learning & adapting and leadership … and I would have had a serious choice to consider.

 

Kasich … oh my … with Trump the con artist onstage many of us dream of the opportunity to have seen the serious, thoughtful, kind and practical John Kasich debating Hillary Clinton … now that would have forced me to make a serious choice.

 

Someone must stop this bizarre farce that some people call the Republican Presidential nominee. I fully understand many of you folk hate Hillary but she seems sane and interested in workable solutions. Trump just appears like he is treating the entire election as one big game and appears unwilling to put in the serious work to match the seriousness of the position.

angry-at-trump-kick-ass

We should demand our president to lead by example and lead by assuming the mantle of responsibility, all responsibilities, of the position.

 

If Trump came into my office as an interviewer as unprepared and hollow and with such an unapologetic stance with regard to a resume strewn with lie after lie after lie … I wouldn’t even finish the entire interview.

 

Yesterday was bizarre, and a slap in the face to democracy and the democratic process, even in the realm of the Trump carnival barker show it was a new low.

 

And I am angry.

 

fluff and fold (aesthetics and value)

May 24th, 2016

trust just fluffy duck

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“Aesthetics is the shop window, ultimately, if there’s nothing in that shop, it has no longevity, do you know what I mean?”

 

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Geri Halliwell

 

———————-

 

 

Well.

 

 

Of all people in the world I never thought I would read ex-Spice Girl Geri Halliwell <Ginger Spice?> saying something relevant to business … and actually use it to write something.

Laundry_Bath_Comps

Anyone who has ever worked with me has heard me use the “fluff and fold” reference.

 

Fluff is the aesthetics.

 

Fold is the value.

 

Fluff is puffery.

 

Fold is the substance.

 

Look.

 

We like the aesthetics. Maybe even love it, adore it and bond with it.

But without the fold … the value and functionality … we end up disappointed in the aesthetics … and will inevitably move on to the next thing to adore.

 

And while I have never articulated this thought like Geri did I have tried to say it over and over … and over again in meeting after meeting after … well … meeting.

 

I do know it is one of the most consistent discussions in business positioning, selling and marketing. and it will continue to do so because there is a natural tension between “fluffers” and “folders.”

 

While the most strident of each wish it would be 100% at the exclusion of their kindred enemy … most of fall into a natural 80/20 versus 20/80 Pareto rule.

 

A fluffer understands that substance is necessary … just maybe as a period at the end of the interesting fluff.

 

And the folder grudgingly accepts that aesthetics are necessary … just maybe as a “once upon a time” entrée to the main story of substance.

 

It really doesn’t matter which side you fall on in this discussion the debate revolves around the same issues time and time again:pooh full of fluff

 

  • If they are not interested <sometimes confused with ‘entertained’> they will not pay attention

 

  • Everybody is stressed for time and if you don’t engage them in the first 10 seconds you have lost them <hyperbole statement at best>

 

  • People are tired of bullshit and just want you to cut to the chase <flawed logic because this assumes substance sell itself>

 

But regardless of how often all of us fall into this tired argument … here is where most trains go off the tracks.

 

Suffice it to say … businesses get mesmerized by aesthetics.

 

If I hear one more quote about “first impressions count” or “they have to like you before they can enter into a brand dialogue” or … well … any of the semi-intellectual strategic crap that flippantly gets tossed around like the newest office toy sitting on the conference room table … I will puke.

 

In the simplistic dialogues that take place you inevitably find people debating what is more important when it isn’t a matter of importance … it is a matter of balance.

 

And, yet, while I sense we all know that balance is the answer we seem to consistently slide down the slippery slope of fluff under the guise of “the substance is complex and we need to simplify!”

 

Huh?

 

Everyone wants ‘the one thing.’

 

Everyone wants ‘the formula.’

election they are all nuts vote

 

Nuts.

That is what I say to that.

Nuts.

 

 

Substance is substance. I am not suggesting you have to serve it up in some complex unpalatable way but … well … substance, more often than not, is not simple. And if we try and simplify substance too much, uh oh, it becomes … uhm … fluff.

 

In the end.

 

You cannot just have fluff.

 

You cannot just have fold.

 

You have to have both in some form or fashion.

 

And more often than not there is no formula … but … I have to tell ya … if you can balance your fluff and fold in a quasi-50/50 split <maybe 40% fluff & 60% fold> you have a very good chance of delivering relevant information in a palatable way.

 

Oh. That word may get me in trouble … “palatable.

 

Look.

 

I am clearly in the substance <fold> camp.

While I enjoy the fluff I find that it maddeningly takes up an excessive amount of energy and focus away from fluff and fold colorsubstance <fold> which is inevitably what represents the effectiveness of whatever idea you are sharing.

 

But I have also learned, and have the scars to show, that ideas … even great bigly ideas … do not explain themselves, do not sell themselves and are often not attractive in their black & whiteness. And I have learned that, while starkness has its time & place businesses <and people in general> engage with things that have a more rich & royal hue.

 

I imagine all us business folk should remember the famous words of that ex-Spice Girl Geri:

 

Aesthetics matter … but … if there is nothing in that shop … well … there is no longevity … is there?

 

 

 

Enlightened Conflict