Enlightened Conflict

the ongoing Trump crap show (a diary)

January 5th, 2017

 bullshit type

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“Bullshit is a greater enemy to the truth than lies are.”

 

Harry Frankfurt

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Well.

 

If I got paid by the word with regard to everything I have received about

Trump and everything I have written in response about the ongoing Trump shit show <almost 18000 words in one week on the asshat himself> … well … suffice it to say I would most likely be lounging outside the Deux Magots with a funny looking beret on my head sipping on some French espresso living the large life.

 

 

That said.

 

 

I admit

 

When I share my thoughts I am not quite sure if my Trump frame of reference is “amateur trying to do a professional’s job” or sheer incompetence or bullshit languagedangerous naiveté <simplistic thinking applied to a complex issue> or lack of understanding of how to lead, purposeful ignorance or he is just a purposefully ignorant dumbass … regardless … all of it always through the filter that “strength is only conveyed through an obvious façade of unwavering thin skinned bombastic narcissism”.

 

In addition … I never really know if I am assessing lies or bullshit.

To lie assumes a presumption the person actually knows the truth <and I often seriously doubt he knows what the hell he is talking about> while bullshit, by contrast, does not know or care whether what s/he says is true or false. The liar possesses knowledge of the truth, while the bullshitter ignores it entirely.

 

What I do know <and I’m concerned> is that the other morning on tv I saw a panel of journalists/news anchors simply laugh out loud over a preposterous trump tweet lie … and move on. He has normalized lying to such an extent they don’t even bother to respond or comment … just snicker at the absurdity of it all.

 

And all the while, as they snicker and dismiss, it is only The Donald who can tell the truth while everyone else is automatically lying.

 

Black is white.

Up is down.

In is out.

 

In this alternative world Trump creates an alternate truth … and somehow we are actually letting it become real.

This cannot be normalized nor can it be deemed accepted. The Trump shit show has to be publicly reviewed as constant bullshit.

 

Regardless.

 

The people who ask me about Trump bring up valid points and express valid thoughts. Love Trump or hate Trump he has made people talk about what matters.

 

Here is a random sampling of thoughts shared with me  … and thoughts I have shared in return:

 

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  1.  Americans don’t think America is great.

The gap between rich and poor has grown wider.

As have black and white relations.

Hollywood thinks it’s great, because they’re in the stratosphere of pay.

Someone makes $2.5 million a month.  A month!

Good for him. Bad for middle class who can’t relate.

 

  1.   Most people don’t like the Clintons or the Bush’s.  They’re just slimy people.

 

  1.   Trumps vision is this:   Every deal must be great for America. Not even. Better. That’s winning.

We’ve been losing to the Chinese for years. Losing manufacturing jobs, losing companies to Mexico, etc. The fact that he wants those companies going to 3rd world companies to pay a tariff on their products coming back in to America, is genius. A fair penalty for not giving Americans here a job.

 

  1.   What’s nice about Tweets over Speeches is they’re his own words. Not rehearsed scripts written by others. It’s real. Raw. Right or wrong. It’s honest.

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The thoughts are valid … if slightly misguided. But I answer every email I get and try and address each thought one by one.

 

Why?

 

The discussion is all that matters. The moment we stop talking with each other and debating with each other is the moment we stop listening and … well … we stop. Period.

And that is not good.

 

 

Trump’s message, dumbed down for America, is simple:

Make America great again.

 

*** uhm. This only works if enough people believe America is in enough of a shithole that it isn’t great now.

 

And he is a master at creating shithole perceptions:

election choices dimensions self interest

-Create more U.S. jobs <by implying unemployment is horrible levels … and it is not>

 

-Re-negotiate bad trade deals <by implying globalization is bad … and it is not>

 

-Make friends again with Israel & Russia <uhm … we are supportive of Israel with unwavering security support … oh … implying we should be friends with Russia … who by the way needs us … and we do not need them>

 

-Why?  Because the enemy of my enemy (ISIS) is my friend <oh … if it were only that simple … it is easier to just say islam is bad>. Oh … also … by implying ISIS is an actual existential danger to us AND by implying it is a bigger issue than it is <that’s called ‘selling through fear’>.

 

-Stop illegal immigration (somehow-most likely a fence and more border patrol) <if it were actually a big problem … I would agree … he implies it is a big problem>

 

-Eliminate the bad parts of ObamaCare. Most of which, “only works, if you don’t.” <which, oddly, Clinton & Obama wanted to do and Republicans did not>

*** I would note on Obamacare … imagine where we would be if everyone had done what Kasich had done on day one … rather than fight it … he moved forward to see how it could benefit his people. If it had been embraced on day one it would be fine and have less fixes needed.

 

Other issues discussed?

 

Tariffs.

 

They weren’t good then and they are not good now.

All they do is raise the costs to us, the working people, as the company passes them along back to us. His tariff only on US company importing back in to US is almost as non-genius as his “tariffs on China.”

 

Its simplistic drivel that suggests you can penalize companies for competing in a free market.

  1. The issue isn’t cheap labor … it is varying cost of living nation to nation. In a global economy unless everyone has the same cost of living <and standard of living> there will always be other places cheaper to create the shit you want to create. Tariffs only exacerbate the issue.
  2. 90% of jobs outside of USA will never come back. We need to get over that. Those jobs are cheaper through automation in US if we demand they bring them back.
  3. Tariffs kill many small businesses who can only compete with cheaper goods outside of USA.

 

You cannot bring back jobs. And, practically, he doesn’t really care about the overseas jobs <and he shouldn’t> … everything he is talking about is about bringing back money. Which he is gonna need with his budget plan <that part is actually ok>.compete Authentic Self

 

Authentic.

 

Sigh.

 

What a sad state of affairs if we are using ‘like Trump because he is authentic.’

Authenticity has never hit such a low.

Especially if it is combined with ‘raw & honest.’ I will give him raw … but honest? He is not just a liar … he creates an alternative universe. And, please, please don’t say ‘all politicians lie.’ The majority use selective truths and facts. At least their ‘lies’ are mostly a distortion of the entire story. Trump authentically creates an entirely new story <lie>. He is singlehandedly destroying the concept of authentic.

 

Twitter & tweeting.

 

…. by the way, saying “he should make speeches not tweets,” is like me saying, “we should do television ads  not social media!”   The world has changed. Forever.

 

*** wrong. Leader’s words matter. And how and when you use words matter. If he tweeted his vision, if he tweeted words that led ?? sure. Maybe. But he has quotes using navigatedivided so much thru his rhetoric he needs, as a leader, to establish a construct for what he plans. His tweets appeal to his rabid base who say ‘do whatever you want.”

But most people want a leader to lead.

He needs more than 140 characters to explain. And, no, the world has not changed forever in this case. Twitter is a supplemental communication tool. It does not live in a vacuum. It cannot. It supplements, or compliments, events and stories and content. He needs to offer content.

 

China.

 

Well. They have a significantly lower cost of living and standard of living for their workforce. Their government subsidizes their private businesses. They are US economy from maybe 100 years ago.  TPP was our best way of curbing China … anything you may think is bad tradewise with China now … will get worse without TPP.

Unless we demand everyone to stop wanting to own a home and to need $70,000 a year to live … competing with China will always be difficult <and the same with any of the developing countries>.

The other thing people seem to forget is … if you are a global company the closer you can put your manufacturing to the sale … the lower the distribution costs.

I am not suggesting trade deals do not always need to be tweaked <not trashed or even renegotiated>. Market dynamics demand shifts in deals to maintain balance. But the overall goal should always be win win. Especially for USA. Because we have the largest economy … and we have the largest buying capability … we win if the tide rises higher.

 

Great.

 

The majority of people actually do think America is great <numbers show that>. And even middle class America does <albeit if you look at just the Republican numbers they think we are in a complete shithole>.

What many people have been convinced is that someone has it better than they people forget own greatnessdo … and they get grumpy about that.

Heck. We barrage people with so much negative crap even if they are happy they have been convinced they should be unhappy.

 

This may be the greatest example of the gap between perception and reality I have seen in my lifetime.

Small groups of people are desperately in worse shape, some people are in good shape but have not improved, most people are doing fine but hearing all the talk about the top 1% and feel entitled to some of what they got. That is reality. we have a higher standard of living than any country of any size in world. We live longer, are, other than fat, in good health, best and largest economy in the world, low unemployment, low overall violence <with isolated pockets which people distort to a larger view>.

 

That is Trump’s most egregious flaw. He distorts “the one” into “the many.” He implies an isolated situation is indicative of the greater whole. And he does it with such hyperbole <and lies> even if most people do not believe it … it elevates whatever perception you may already have a little higher <therefore … he drags more people closer to believing we are in a shithole … not great>.

 

Winning & trade deals.

 

Oh. If it were only as simple as you suggest. Trade deals are not just trade deals … they encompass foreign policy as well as alliance issues. Regardless. Even if they were only trade … in a global world a ‘deal’ wins when it is balanced … you call it ‘even’ … one side does not win. If you do try and negotiate something like that you create imbalance in the relationship <which creates anger & frustration> and creates the kind of ‘why America is hated’ feeling which seeps into the population which … well … creates terrorists.

We seek mutually beneficial deals in which American companies benefit. The issue isn’t trade deals … it is deciding what we want the American economy to be and how we can insure the American worker benefits. Companies, in general, do not care about the labor force unless they need them. It is, frankly, not in their interest to care.  Their interest is to be competitive in the marketplace and make money.

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job i am the greatest confidence trumpMy own guess is that Theresa, having sussed in advance that her interlocutor is a blithering saddo, will put him at his ease with an extravagant compliment about his non-existent personal magnetism. “That thing on your head is divine,” she will be already saying during the soup course. “So elegant, yet so masculine.

How do you keep it in place? Surely only the strongest industrial adhesive can contain something so powerfully virile?”

By that time, she will be breathing in his ear and he eating out of her hand. Cue violins.

 

—-

Clive James

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  • So as an Independent who loathes politicians and lawyers in general, I, like so many others are willing to give him enough rope to hang himself.  Which, he may do.  But my goodness, give it a chance.  Because as even Obama says;  “We want good things to happen. Because if he fails, we fail.”

 

*** I have never suggested I want him to fail. All I have ever done is demand he lead. I don’t want to give him rope to fail because if he fails … we all hang.

 

 

  • I LOVE that he’s pissing off Republicans, Democrats, Bush’s, Clintons, and everything in the political establishment. So do a ton of Americans.  No more politics as usual, and all these cozy-wink-wink jobs are going away. No wonder they’re all freaked out.  I say, throw them out!

 

Well.

 

No one of any consequence is hysterical <although I would suggest if I saw any of my employees hysterical I wouldn’t laugh or shrug it off as silly … I would sit back and wonder what I had done to create it>.

They are freaking out not because it is affecting status quo … but rather because <a> he shows no sign of being a leader and <b> he shows little sign he knows what he is getting into to.

 

No one is pissed off. These are people who take their jobs seriously and have serious jobs to do.

They are all concerned he is not qualified and not doing anything to insure he can meet the bare minimum to fulfill his obligations as a president.

 

If I wanted to hire a change agent I could have hired him as a consultant. He got hired to be a president.

People absolutely fear what they do not know.

 

Ultimately, that is my point. A good leader abhors uncertainty in their organization. It creates dysfunction and inefficiencies.

 

  • It’s amazing to me how many people criticize him, before he’s even been in office one day. What happened to Liberals wanting everyone to have a fair chance to prove themselves?…

 

This has nothing to do with liberals. People I know say the republicans are mortified by his behavior and uncomfortable with his lack of leadership skills to date.trump-money-winning-god-we-trust-captalism

 

And that is why you shouldn’t be amazed. Being president isn’t about ‘getting a chance.’

This is a country and not a business. And it is certainly not a real estate business with no culture and just “Trump personality” as a guiding compass.

 

But even if I do view this as a business leader … he has done nothing to show leadership, explain his vision <except in tweets>, explain that he understands the depth & breadth of what is demanded of his position <diplomacy>, or even made an effort to explain to the significant majority of the country who did not vote for him <democrats + independents + nonvoters> how he plans on uniting everyone after he was so divisive in the campaign <and continues to use words that divide>.

 

He sees uncertainty as a plus. And maybe in his little world of real estate it is … but in the bigger world where his words drive company value up & down, his tweets create diplomacy issues and his silence permits everyone to guess what he will do … there has to be some undergirding of certainty to hold it all together.

Any business leader will tell you that. He looks like, and acts like, a rookie in a leadership position. He is making the type of leader mistakes we make in our first big promotion.

 

On top of that … I wrote about this days before the economic piece I wrote … he acts like a president now but acts like his actions have no repercussions until inauguration. He is the president elect and not a citizen sitting at the corner of the bar bitching about ‘those damn politicians.’

 

And if you think everyone else globally is sitting around waiting to see what he really is gonna do … well … you are nuts.

 

While I criticize him incessantly for his words and his lack of understanding that words matter. I criticize him mostly for his lack of leadership. He has never run a company with an organizational culture. He has only run a transactional company. He would not know how to run a real company if you … well … tried to teach him.

 

As I wrote in my piece … I would have him work for me and I would direct him to do things because he is transactional. He would be great at sales and duking shit out on a transaction by transaction basis. But I would never, ever, permit him to run an entire business organization. our only hope is, just as I wrote, the cabinet people can see beyond the simple transactions and weld together a new global economy without costing us too much with regard to our overall role in the world beyond simple economics.

 

I criticize him because he deserves criticism. He is not a thin skinned brat. He is not a tweeter in chief. He is responsible for 320 million people. He is responsible for a country that currently resides at the hub of the global wheel.

 

 

In addition I often find in this discussion we end up confusing two issues:

 

Accepting responsibility and Implementing responsibility.

 

responsibility does not matter but it doesI have no doubt this administration will implement some things that will be good <I am just not sure at what expense … as I have written several times>

 

But as any leader worth a shit will tell you … in order to most effectively implement, particularly change, you need to accept responsibility, earn the trust in the responsibility and ultimately align people in a direction. Then you will be judged fairly in the ‘first year in office.’ He is showing he has never run a real organization before.

 

In business terms … he just got promoted to a fragmented organization in which one department adores him. This is exactly what happens when a sales EVP gets promoted to CEO of a service driven organization. Sales is known for saying whatever they need to say to make the sale … and the rest of the organization gets stuck fixing it or making it work. A good leader in that position stands up and lays out his guiding principles, his vision for what he wants to do and asks <yes, ASKS> everyone to contribute and give it a chance. A good leader says “if we all move forward, point out what needs to be fixed as we move forward, we can do this.”

 

A good leader knows if you do not prime the pump attitudinally … accept the responsibility … you are destined for a dysfunctional bitchy organization.

 

He should give three speeches. Not taped. Not tweeted. Speeches.

 

  • Explain his campaign rhetoric. “I may not say the right thing every time but apply this filter with everything because my intent always remains “x” …” <note: albeit I tend to believe he has no idea what he is saying in some incomprehensible word salad>

 

  • Explain his vision. <and I really do not care if it is economic at the expense of other shit … just state it>.

 

  • Explain change management. Any leader worth a shit will warn people of what is coming. If he plans on doing a lot in 100 days … warn everyone. If he wants to set some expectations for year one. Tell everyone. Any good leader knows you purposefully set the ‘judge me by’ goalpost … because if you do not everyone will judge you differently.

 

In addition … if he does this he calms global parties who are now scrambling to do their own thing. He doesn’t just need a ‘year to judge’ internally, domestically, he needs to calm global partners now.

 

He can do all of his now and stop the ‘fear’ and divisiveness <but he has not people response to changechosen to do so>.

 

And he needs to do it NOW because Obama is so well respected by the majority of USA and the world … and he is acting so differently from Obama … he needs to show people the bridge. Any good leader knows, if you are significantly different from the leader you are replacing, you need to calm some employees … and manage the excitement of others.

 

I don’t ‘give’ a leader anything.

I expect a good leader to lead.

 

And maybe the worst? He doesn’t even seem to understand the repercussion of his style. He assumes he has been crowned and everyone will automatically respect & trust <despite the fact he had a crappy reputation running his own department in the business> and he is oblivious to how his words divide and not unite.

 

He may be an excellent transaction dealer. And I hope he is.

Because he absolutely sucks as a leader.

 

Anyway.

 

I will continue to try and watch all the news stations and read shit online when I can <usually when I am sitting on an exercise bike in the gym and can watch CNN, MSNBC & Fox at the same time> … but Fox is a little tough to swallow most of the time.

 

I think much of the conversation is all stupid.

 

I think conservatives laughing at liberals is stupid.

I think liberals laughing at conservatives is stupid.

 

It’s all stupid because we all want the same thing … some just like different tactics than others. And getting angry over tactics is … well … stupid.

trump-welcome-to-the-circus-debate

But I think Trump is the stupidest because a good leader would have resolved all of this already … and he has done nothing.

 

And I am too tired of talking about how twitter is not a main communication tool <especially for a leader>, that Trump does not know how to lead, that his main go-to tactic is to appeal to people’s fears & doubts, and that I worry his personal opinions are more important than trying to appeal, and benefit, 320 million people.

 

But I will keep talking to whomever will listen about this until we make good progress and get what we should expect from our leaders.

saying goodbye to project global generation

December 27th, 2016

gg thinker and girl

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“ I always thought the idea of education was to learn to think for yourself.”

 

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Dead Poets Society

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“Teach me how to gracefully let go of things not meant for me.”

 

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via lilac-veinss

 

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Well.

 

I am saying goodbye to my project global generation education idea.

 

Project Global Generation was my global gg access tech_growthtechnology based education idea.

 

It pains me to do so as I view what is happening with regard to education and technology.

But it has been 6 years since I built out the program and initiative and shared it online and it has gone nowhere.

 

I still believe it is a good idea. No. A great idea to enhance education at younger age levels globally.

 

More often than not when technology & education is discussed it refers to university level. I do not. And I have not. My initiative has always resided at the K through 12 level.

 

<although … awhile back one of the people in my LinkedIn network recently attended a conference on technology, start ups and education which discussed investment in K-12 innovation and VC’s: https://www.linkedin.com/pulse/heres-what-we-told-world-leaders-edtech-betsy-elizabeth-corcoran >

 

 

Now.

 

Before anyone completely freaks out, while I do believe classrooms will need to change shape <almost everyone agrees the common set up is less than optimal>, I do believe there will be a human teacher for a long time yet and in my initiative idea I created a concept in which the best teachers could have student access globally … anywhere <implementation and costs  >

 

But.

Something needs to change <and charter schools and privatization are simply band aids on an old wound>.

 

Worldwide, 250 million children do not have even basic numeracy and literacy skills. In some rural parts of the world only one in five children aged 10 and 11, who should have spent five years in school, have achieved minimum learning standards.

My idea can help solve that.

 

In addition, one reason why so many children spend time in school without progressing is overly ambitious and inflexible curriculum. Education interventions aimed at basic literacy and numeracy skills for children who have fallen behind curricular expectations show that they can improve rapidly with the right support.

My idea can help solve that.

 

In many countries, the best teachers often cannot help the students who need them the most holding back children’s learning.

My idea can solve that.

 

In many cases learning is less than optimal because we do not provide learning resources to help children progress at an appropriate pace. Learning materials will only be effective if they are accessible to children, are pitched at the right level and in the right language, and teachers are trained to use them. A computer-based tool in India that tailored learning materials according to children’s current learning levels increased test scores in mathematics for the average child, to exceed 69% of children in the comparison group.

My idea can help solve that.gg thinking beyond-the-box

 

Lastly.

 

It is clear that education systems require urgent reform.

My idea can help do that.

 

Online education has made incredible strides.

And it certainly hasn’t reached a point where it can completely replace physical teaching. Human beings are able to pick up on a multitude of contextual clues from students to determine and respond to the emotional states. Technology can’t detect emotional states, let alone adapt its behavior to cater accordingly.

But we would be foolish to believe that ability is not beyond the scope of what technology will be capable of at some point.

 

Anyway.

I am certainly not the only one with this vision of a technology based education platform.

 

A guy, Steve Vosloo, significantly smarter than I and in the education business has written some fabulous pieces associated with the United Nations Education, Scientific and Cultural Organization (UNESCO) with regard to the future of technology based education:

 

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“UNESCO studies have shown that the use of a SMS phone can help them [children in developing countries] onto the first rung of Digital Literacy by learning to read and write their first words, and subsequently creating the desire to attend school.”

 

http://edutechdebate.org/2014-ict4edu-trends/6-emerging-trends-in-education-and-mobile-learning/

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All that said.

As I say goodbye to Project Global Generation I admitI have always wanted to leave a Legacy. One which may appear to be a pretty “big hairy audacious goal”.

 

Encouraging an optimistic global generation of children having a respect for the environment and others and, ultimately, are individually and globally responsible.

 

I want to develop a children’s education global initiative that can grow the roots for a positive responsible global generation. I want to attack ignorance as if it is the enemy.

And I built it.

 

Soup to nuts I built out the concept <I have the entire table of contents below>.

 

And, suffice it to say, I believe there is a confluence of factors that make this concept a possibility. It is an idea that’s time has come. Surely, the most critical factor to this concept is the evolution of internet usage and global access.

GG platform benefitsIn addition, I thought the idea would always contribute to my larger overarching objective of Enlightened Conflict.

 

Why did I believe Enlightened Conflict an important objective?

Let’s assume Conflict will always exist – between countries, religious beliefs, ideologies, the haves and the have nots, etc. We appear to have a unique opportunity to insure conflict can be managed to some extent. Enlightening a generation to the risks of conflict without respect <the reverse would be encouraging positive conflict or conflict with rules>.

 

If we don’t attempt to place the underpinnings on the foundation of the global generation, then we risk the global house falling when they reach an age where they can dictate the outcome of whatever conflicts across the globe may be happening at that time. No one can doubt that there will be crises and conflict this generation will deal with. And none of us can imagine what they will be. But we should bear a responsibility for preparing them. And an internet education platform offers an opportunity to create a global community thread that in the end could spare us from the direst outcomes from future conflict.

 

Am I seeking a global socialism or global “mind”? Absolutely not.

In fact I would encourage embracing local culture customs but within this infrastructure of common respect. I hesitate to use the word values because so often it has religious aspects. But if I could use it without the religious attachment it is very appropriate. I do not believe we will have a global religion but I do believe we can have global respect.

I call this objective “The Global Generation and Owning a Contradiction: Community Individualism” and it was at the core of the think biggerconcept.

 

I have always believed to make this idea be its most effective, the concept has to embrace the contradiction. Community, a pluralism type idea, and Individuality of choice, a strength in “one” to make a difference type idea. Therefore this concept needs to enhance the sense of global community and encourage local individual choice to encourage belief that a global community is actually made from the strength of individual choices <and the global community respects local choices as long as it stays within an overall respect for life & environment construct>.

 

I have always believed, all the other aspects created equal, the strength of this concept lies within the circular strength of the global/local relationship.

 

Regardless.

 

I have thought out tactics, implementation and strategy. And while this is an expansive concept I didn’t want this program and creating “global balanced respect” to be so pie in the sky and “high road” it was unrealistic. Yet I also don’t want it to be so watered down children won’t be able to see the high road if they are capable of taking it. What I mean by “high road” is while a child in Siberia or the Congo is focused on having food on the table, they truly have dreams of an education to be able to be one of those people they see on TV or hear on radio. It is difficult for a “have” to totally understand a “have not” unless you have been in their shoes.

 

I believe if we build a platform that shows kids the only difference between them is actually the having or not having, it helps a lot. And then if we seek to make education <or maybe cornerstone “conflict” knowledge points> attainable for all globally that helps everyone get off on the right foot, which is where I believe it all begins.

 

So what makes this so less pie in the sky is “creating a positive global imprint for environment and individual respect” is a fairly easy concept to grasp.

 

Ok.

 

Regardless of all the big conceptual ideas I glossed over <but do have detailed thought for> the tactic plan of action is attainable. If you would like to see click here: project global generation.

 

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“The empires of the future are the empires of the mind.”

 

Sir Winston Churchill

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I am interested in helping be a builder of this next empire. I would drop anything I was doing to do this. So contact me if you want to hire me to make this idea happen.

 

Bruce McTague

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Here is the table of contents for all the pieces I have written from the original concept idea to specific costs and implementation tactics:

 

education civilization

–          About Project Global Generation

The welcome to the site and why I created this idea/initiative.

 

–          Table of contents and summary

If you read only one thing this would be it.  Right here (this post is the contents/summary).  A cliff notes version of everything you can find on the site.

 

–          1. global generation: dawn of enlightened individuality (the global generation)

using a variety of sources I outline what I believe the generation after the Millennials, called The Global Generation, will look like attitudinally and how they ‘fit’ in the cycle of generations.

 

–          1a. The global generation student: about their abilities & attitude

using a Fischler study and the Singapore Ministry of Education I try and overcome some misperceptions about the abilities and attitudes of a younger generation of students

 

–          2. global generation: a look at millennials (and why they are not the global generation)

in this post I take a deeper dive into why I believe the Millennials will end up facilitating the Global Generation opportunity and not be the generation that will impact education & enlightened conflict directly. 

 

–          3. global generation: sociology & the internet platform

there are some inherent sociological benefits to a we based education initiative and in this post I outline them.

 

–          4. global generation: developing critical thinking skills

in this post I outline how the Global generation, facilitated by a web based program, will be the greatest critical thinking generation we have seen.

 

–          5. global generation: education messaging underpinnings

in this article I outline the specifics of what makes up the educational aspects (and what does not).

 

–          6. global generation: learning by lurking

in addition to the sociological benefits as outlined in GG 3 we have seen some possible improvements a web based model can offer to learning/education.

 

–          7. global generation: tactics & implementation

after outlining the thinking behind the initiative in this post I outline the specific tactics & costs.

 

–          8. global generation: the role of the web (versus existing education systems)

in this post I outline the benefits of using a web based model for education trying to explain why flipping the existing education model is better and more practical for the future generations 

 

–          global generation 9: measuring the initiative impact (attitudinally and global attendance)

now that I have outlined the thinking behind the program, the specific tactics & costs to implement I suggest measurement objectives and will also using the most recent UNESCO global education report I outline how the initiative will assist in reaching the UN Millennium goals.

 

–          10. global generation: more on impact – conflict & enlightenment

Using an article from The Economist I outline how the initiative impacts value systems

 

–          11. global generation: implementing a conflict prevention program

I compare the initiative against other existing global initiatives to outline how this initiative will be more effective than most other programs because it affects ongoing behavior as a ‘preventative’ initiative rather than a ‘intervention’ type program

 

–          12. global generation: not too close a link to human rights

I outline my thoughts that this initiative is an education program and not a Human rights program and part of its challenge is to not judge different cultural/governmental/religious systems but rather through education there is a high potential for a stronger tolerance of different views as the generation moves into adulthood.

 

==============

 

Well.goodbye hand

 

Today I write about Project Global Generation for the last time.

 

Sometimes you just have to let go of things … even if you think the ‘thing’ is worthwhile and worth fighting for.

 

If no one else sees the same value you do … well … as I have written a zillion times before … sometimes you just gotta let go and move on.

 

Project Global Generation is officially signing off. Farewell my friend.

 

budget shopping and shoppers

December 22nd, 2016

 want need value

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“The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.”

 

Erma Bombeck

 

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“I knew there was evil in the world.

Death and taxes were all necessary evils.

So was shopping.”

 

Lisa Shearin

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“Explain the value and justify the cost – People don’t mind paying; they just don’t like to overpay.”

 

Chris Murray

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So.

 

This is about budget shopping. Not lowest prices … but budget shopping … as in ‘watching how much you spend when you shop’ type shopping.

 

......... prices & budgets .......

……… prices & budgets …….

Budget shopping – dollar stores, deal shopping, excessive coupon cutting – hit its stride during the recession. While it always played a role in everyday shopping it went main stream during that time … well … because people were forced to change their budget shopping behavior.

 

And back during the worst of the worst periods of the recession there was not only real business to be had in the discount & budget retail world … but gobs of people started offering futuristic pondering with regard to what it would mean long term to the world of shopping after the recession.

 

Shit.

Even I wrote about it.

 

At the time I disagreed with many of the pundits who claimed “the shopping world will never be the same and that the forced budgeting behavior by people will change how people shop in terms of buying cheaper & less expensive <two different things> moving forward.”

 

And I was partially right and partially wrong.

 

As is I stated back in 2010 when discussing the have and the have nots that there was a huge swath of America who were not really affected. Let’s say maybe 50%. Yeah. I just typed 50%. While we talk about all the wealth going to the top 1% <which is true> the majority of the country faced little true impact from the recession. Most of the impact on them was worry … not real financial stress.

And then there were the 45% ‘have nots.’ They got screwed. And they are still getting screwed.

 

But, in general, unless you got financially screwed … and stayed financially screwed … i believed most people would get out of the ‘buy cheaper mode’ as quickly as tit was financially viable to do so <as in … return to their past behavior>. Suffice it to say … there were a bunch of psychological reasons I stated as rationale which I will not bore you with today.

 

This changed the way many households shopped for shit … in today’s world the “buzzword” of the day is shopper behavior. 

 

With that in mind let me discuss “aspects of consumer behavior” for a minute.

And by ‘aspects’ I simply mean the differences between consumer attitudes … and actual shopper behavior.

 

What I mean by this is that managing what a person thinks <that’s the attitude if-do-stimulus-responseside of the equation> and what a person actually does in store <this is the shopping, behavior, side of the equation> can be significantly different. In fact … it usually IS significantly different.

 

In recognizing this, if you care about behavior management, you actually get one step closer to understanding how to create shopper satisfaction <and loyalty … the holy grail> if you are actually selling shit.

 

To be clear … if there is misalignment between the thinking <perceptions & attitudes> and the actual doing/shopping outcome, ultimately, there is going to be shopper friction.

For example … if I perceive I am getting a great bargain by going to some store and then consistently find out it wasn’t a great deal … that creates some mental friction.

 

By the way … shopper friction is not good.

 

That said I will use budget grocery shoppers, and some research, as a case in point with regard to shopper friction <or frustration> almost every single shopping-cart-iconsbudget shopper encounters. .

 

The obvious beginning point: the budget grocery shopper attitudes are focused on value and maximizing their budget <and maximizing their shop visit/experience>.

 

But.

 

In reality … as shoppers … their behavior shows they actually don’t save money in store.

 

Uh oh.

 

Misalignment.

 

Friction.

 

It starts innocently.

 

Attitudinally, the fact is that budget shoppers try really hard to save money. In fact, they often go to some fairly absurd lengths as they try harder than ever.

 

Attitudinally, they emotionally care about shopping more than ever <so there is a functional and emotional aspect to the consumer before they even enter the store to shop>.

 

But the unfortunate truth about their trying?

 

Research, facts , show they actually don’t save money and in many cases are doing worse shopping than f they didn’t try so hard <note: there are functional and emotional repercussions to this also>.

 

I say this because grocery stores need to pay attention and understand the budget shopper situation <and frustration>.

 

First … because there are a lot of budget shoppers out there.

 

Second … because many budget shoppers get frustrated when they don’t save money <and wanted to>.frustrated image

 

And these frustrated shoppers translate into a ‘less money spent’ shop event … as well as an underlying dissatisfaction with the store.

All this despite the fact the store may have done everything right – clean store, wide aisles, incredibly low prices, etc.

 

Now.

 

Let’s be careful when we discuss budget shoppers.

 

Not all budget shoppers are truly low income, albeit, it is a fact is that about one in seven American households’ lives in poverty.

 

Another one in six can afford only basic necessities, such as housing, food, and health care.

 

And almost 6 in 10 say they have had to make significant life changes because of the recession <although ‘significant’ is a broad term>.

 

This all becomes even more important when we discuss the psychological aspects of this attitude/behavior scenario because this means for many people we are talking living ‘basics’ now. And when we do that … well … we are moving into what Maslow calls “basic biological & psychological needs.”

And that Maslow psychological profile is possibly even more important a distinction than the true functional “spending within budget” aspect because any shopping frustration is exacerbated by the emotional feeling it is affecting the person’s basic biological needs.

 

<note: that is bad for a store when that happens>

 

Regardless.

 

These economics facts suggest that, at minimum, nearly one in three U.S. households pretty much carefully plan its budgets and spend accordingly.

 

i dont care stuck inHere is the next problem.

 

Budget allocation and spending behavior models often implicitly assume that shoppers with budgets are knowledgeable about the total price of their shopping baskets as they shop. However, because in store shopping behavior actually reflects estimating of the prices of their shopping baskets it mitigates the relationship between budget allocation and actual in-store spending.

 

Uhm.

 

What I just said, in plain English, is that most of us suck at estimating the total cost as we place individual items in our basket by the time we check out we are over budget <and no one puts shit back once in a checkout>.

 

So let me try how to explain how the average shopper estimates their total basket price because inaccurate estimating has implications on:

 

  • Real consumer welfare: the shopper is maximizing neither time nor budget <suggesting the consumer is not meeting basic Maslow hierarchy need>.

 

 

  • Consumer perceptions: the consumer perception afterwards is twofold:

 

(1) somehow I wasn’t smart enough to maximize my budget <or> I wasn’t smart enough to implement the budget plan I had in place <therefore attacking self esteem/self actualization>, and

 

(2) the store made me look & feel stupid <consumer & shopper dissatisfaction>

 

 

  • Retail performance: the store didn’t maximize the transaction opportunity

 

A study was conducted by Georgia Institute of Technology to uncover understanding how shoppers on predetermined budgets might estimate the total price of their shopping baskets and whether, when, and how they keep track of in-store spending. The study had three objectives:

 

–              to determine whether and when budget shoppers keep track of how much they spend while shopping

 

–              to understand how they estimate the total price of their shopping baskets

 

–              to examine the implications of estimation biases for consumer welfare and retail performance.

 

Methodology:

The research was conducted in the context of grocery shopping, for which people shop multiple times per month and often spend 15%–20% of their income on ten or more items per trip.

 

The research, a field study and two laboratory studies, concluded four key generalizations about budget shoppers in grocery stores:occams razor question

 

  1. They predominantly use mental computation strategies to track their in-store spending

 

  1. They adapt their mental computation strategy to the dominant range of price endings of items in their shopping baskets

 

 

  1. Those who try to calculate the exact total price of their basket are less accurate than those who estimate the approximate price

 

  1. Motivated shoppers are less accurate than less motivated shoppers <because they tend to calculate instead of estimate the total basket price>.

 

The key fact grocery retailers need to understand is that budget shoppers are failing at what they are setting out to do.

 

Yeah.

 

Let me say that again.

 

Most shoppers setting out with a motivated intent and attitude to save money and shop on a budget … do not do so. They are failing at what they are setting out to do.

 

This failure creates a domino effect of dissatisfaction <personal as well as some blame on the retailer>.

 

The next conclusion from the research to note is that shoppers who decisions eisenhower more knowledge less consequences teaffectsoverestimate the total basket price most likely spend less than they budgeted for––that is, they do not maximize their own utility under the budget constraint.

 

Furthermore, they might reallocate the “saved” money to a different <mental> account, which could entail a financial loss for the retailer.

 

Next.

 

The study noted that the shoppers who underestimate estimated calculations, i.e., those who underestimate the total basket price, are more likely to spend more than their grocery budget.

 

This means they unintentionally reallocate more money to the “grocery budget account.” This reallocation in turn may trigger a chain of budget and spending decisions that could cause shoppers significant financial distress.

 

Importantly is that a second field study demonstrated that shoppers who underestimate the total price of their basket are more likely to overspend, leading to negative store satisfaction.

 

Where to go from here?
The easiest thought for Grocery Retailers is to begin educating shoppers about computational estimation strategies which may enable them to become more informed shoppers. In other words … turn wild guesses into more educated ones.

 

More difficult, but the path with the highest ultimate return, is to not just educate but actually facilitate an estimation strategy in store almost to the point of “calculation” rather than “estimation.”

 

There are some clear benefits of exploring an answer to all these shopper issues:

 

Consumer Welfare: Real consumer welfare should improve, because shoppers can maximize their utility given their budget while minimizing the likelihood of spending more than they can afford.  This is true functional value to a shopper.

 

Consumer Perception: This is where functional and psychological meet on several levels <and Maslow hierarchy plays a role in what is important>:

 

  1. A budget consumer attitudinally has had his or her behavior match expectations. Attitude and actual behavior is aligned.

 

  1. With alignment the shopper feels smarter translating into a higher self esteem <because they have “self actualized” a perception>

 

 

  1. Consumer self actualization is typically shared with the shopping environment, i.e., I find higher value in the experience because they were able to deliver upon what I desired attitudinally.

shopping-red-cart

In the end.

 

If you work on a solution … if you align the shopping perceptions to match the shopping reality there is a heightened sense of satisfaction.

 

This would suggest that if someone could actually do it and someone wanted to do it … an every second lowest price store could be quite successful. Yeah. A store with every second lowest prices <which is just a funny way to say lowest price store>.

 

And, no, WalMart is not that.

 

Why the idea I just shared and not everyday low price? Well. if you think about it, it seems crazy that stores have every day low price claims.

 

Does that mean you have to worry that every day prices change?

 

Or does it mean that on average during the day if you are really lucky you can find the lowest prices?

And, frankly, you don’t shop every day.

 

Someone shops in the minutes you have in your hectic day.

So if someone could offer lowest prices every minute you decide to come into a store … well … it becomes the simplest way to save money on the stuff you like and buy every week. It’s the smartest way to shop.

 

Anyway.

psychology of risk shopping stuff

Shopper behavior analysis is not anything new. We looked at it in the 80’s when I was at JWT.

We just called it ‘the consumer buying system’ and analyzed all aspects of perceptions, attitudes and shopping behavior. I have even seen a JWT in-house advertisement from the 1930’s that basically outlined managing consumer attitudes and matching them with in store shopping behavior. I say all of that not to suggest studying shopping behavior isn’t important.  In fact I say it to suggest it is.  People have been studying it for years and shouldn’t ignore it if they are in the marketing business.

 

And it is maybe even more important these days as stores think about how to satisfy the budget shopper as well as the budget shopper inside almost every shopper that walks through their door.

 

The retail business is multi faceted.  It is about understanding what people think and what motivates them outside of the store as well as what they think and motivates them once they are inside the store.

 

Here is what I know about managing a shopper experience and budget shopping. Ignore the ‘attitude to outcome’ alignment at your own peril.

Enlightened Conflict