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	<title>Enlightened Conflict &#187; agency</title>
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	<link>http://brucemctague.com</link>
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		<item>
		<title>confessions of an ad man</title>
		<link>http://brucemctague.com/confessions-of-an-ad-man</link>
		<comments>http://brucemctague.com/confessions-of-an-ad-man#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:25:36 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a business consultant]]></category>
		<category><![CDATA[account management in ad agencies]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[client services]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unique person in an ad agency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6457</guid>
		<description><![CDATA[Well. Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot. And maybe because of that I thought I should take a moment and share some truths. Because the business (for the [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/confessions-of-an-ad-man/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>jeep &amp; robert frost</title>
		<link>http://brucemctague.com/jeep-robert-frost</link>
		<comments>http://brucemctague.com/jeep-robert-frost#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:59:07 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good Jeep tv ad]]></category>
		<category><![CDATA[good tv advertising]]></category>
		<category><![CDATA[hard to say something different]]></category>
		<category><![CDATA[jeep wrangler arctic and robert frost]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[poetry and tv ads]]></category>
		<category><![CDATA[say it differently]]></category>
		<category><![CDATA[say it differently to be distinct]]></category>
		<category><![CDATA[smart tv ad]]></category>
		<category><![CDATA[stopping by woods on a snowy evening jeep ad]]></category>
		<category><![CDATA[using the real author as voice over]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6642</guid>
		<description><![CDATA[Ok. It is very difficult in the car advertising business to make your advertising stand out. Car manufacturers spend zillions of dollars (ok … only billions of dollars) and it is difficult to find something truly new and relevant and interesting to say. So sometimes you just have to find a different way of saying [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/jeep-robert-frost/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>facts and creation</title>
		<link>http://brucemctague.com/facts-and-creation</link>
		<comments>http://brucemctague.com/facts-and-creation#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:34:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6419</guid>
		<description><![CDATA[“Without the hard little bits of marble which are called &#8216;facts&#8217; or &#8216;data&#8217; one cannot compose a mosaic; what matters, however, are not so much the individual bits, but the successive patterns into which you arrange them, then break them up and rearrange them.” - The Act of Creation I find it tragic to watch [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/facts-and-creation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 best tv ads</title>
		<link>http://brucemctague.com/2011-best-tv-ads</link>
		<comments>http://brucemctague.com/2011-best-tv-ads#comments</comments>
		<pubDate>Sun, 01 Jan 2012 22:42:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[2011 ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[chipotle tv ad]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategically sound ads]]></category>
		<category><![CDATA[the force tv ad]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6251</guid>
		<description><![CDATA[So. It is the end of the year &#8230; but .. at the end of November (I think) AdWeek magazine (the people magazine of the advertising industry) published their top 10 television ads of 2011. As Adweek states &#8230; it doesn’t seem that long ago that we were watching the “super bowl ads” and assessing [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/2011-best-tv-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>global latin American</title>
		<link>http://brucemctague.com/global-latin-american</link>
		<comments>http://brucemctague.com/global-latin-american#comments</comments>
		<pubDate>Thu, 29 Dec 2011 12:49:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good bank advertising]]></category>
		<category><![CDATA[i am a global latin american]]></category>
		<category><![CDATA[itau bank]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[smart copywriting]]></category>
		<category><![CDATA[the global latin american bank]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6243</guid>
		<description><![CDATA[Every once in awhile you come across some magazine advertising that makes you actually stop and look (rare &#8230; I know). It isn&#8217;t annoying, smelly (those damn cosmetic ads), condescending, impossible to figure out what they were trying to say (or why they did it) or have some random half naked model in it. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-latin-american/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VW</title>
		<link>http://brucemctague.com/vw</link>
		<comments>http://brucemctague.com/vw#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:22:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising based on brand character]]></category>
		<category><![CDATA[advertising I respect]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiating based on character]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good tv commercials]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[VW advertising]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6038</guid>
		<description><![CDATA[Ok. VW has always done some really nice advertising. They remain one of the few companies who really has understood that what differentiates them is their product’s brand character and not really their features (or the lack thereof). What I mean by that is while they will talk about a sometimes quirky appearance or how [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/vw/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Orange</title>
		<link>http://brucemctague.com/orange</link>
		<comments>http://brucemctague.com/orange#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:21:35 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising and borrowed interest]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[darth and orange mobile]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[leading a category through advertising]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lord of the ringtones]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6019</guid>
		<description><![CDATA[So. Orange mobile is the biggest European cellular company (maybe largest globally but I am too lazy to research). And they have inspired me to write about something I actually know something about (advertising in case you were guessing). They have developed a brilliantly well written funny campaign to talk about themselves through borrowed interest [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/orange/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>212</title>
		<link>http://brucemctague.com/212</link>
		<comments>http://brucemctague.com/212#comments</comments>
		<pubDate>Tue, 13 Sep 2011 20:06:41 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[212]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bioling point]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[the difference between something happening and not happening]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5767</guid>
		<description><![CDATA[Every once in awhile you find that someone has articulated an idea in such a simple wonderful way you have to stand and applaud. 212 is an example. While 212 is a marketing agency’s name it is the actual number and what it means that speaks volumes. 212 degrees is water’s boiling point. The agency [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/212/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>hope, low prices &amp; marketing (part 1)</title>
		<link>http://brucemctague.com/hope-low-prices-marketing-part-1</link>
		<comments>http://brucemctague.com/hope-low-prices-marketing-part-1#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:03:18 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[people do not really want low prices]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[selling hope]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5716</guid>
		<description><![CDATA[ok. Working in the marketing business I often find myself in some heated debates about whether advertising &#38; marketing is “selling” (or it is often stated “oh, so you are in sales”). Here is the answer. It’s not sales. It may not even be selling (in the traditional sense). Sure. Ultimately marketing &#38; advertising wants [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-low-prices-marketing-part-1/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope &amp; marketing (part 2)</title>
		<link>http://brucemctague.com/hope-marketing-part-2</link>
		<comments>http://brucemctague.com/hope-marketing-part-2#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:02:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5732</guid>
		<description><![CDATA[Ok. I had so much to write about in “hope, low process and selling” that I took this part and thinking and put it in its own lil post. Here we go. Fact. Communicating choices with the intent to persuade someone to “choose me” is an inexact science. In fact. It is not a science [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-marketing-part-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hurricane Checklist</title>
		<link>http://brucemctague.com/the-hurricane-checklist</link>
		<comments>http://brucemctague.com/the-hurricane-checklist#comments</comments>
		<pubDate>Wed, 10 Aug 2011 12:37:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social marketing agencies]]></category>
		<category><![CDATA[straddling traditional and web plans]]></category>
		<category><![CDATA[the hurricane checklist]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[understandable guidlines for web marketing]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5654</guid>
		<description><![CDATA[This is the Hurricane checklist (and Hurricane is a London brand content &#38; social marketing agency) Ok. I was digging around for something (I cannot remember what) and I came across a marketing agency in London that has an awesome website with a bunch of well articulated thoughts.  I really liked their website because they [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/the-hurricane-checklist/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>zone of mediocrity</title>
		<link>http://brucemctague.com/zone-of-mediocrity</link>
		<comments>http://brucemctague.com/zone-of-mediocrity#comments</comments>
		<pubDate>Thu, 21 Jul 2011 12:09:14 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5543</guid>
		<description><![CDATA[“Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them.” Joseph Heller “We must overcome the notion that we must be regular&#8230;it robs you of the chance to be extraordinary and leads you to the mediocre.” Uta Hagen Ok. One of the things that consistently amazes me in [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/zone-of-mediocrity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>heineken &amp; music</title>
		<link>http://brucemctague.com/heineken-music</link>
		<comments>http://brucemctague.com/heineken-music#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:07:45 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[heineken advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music and advertising]]></category>
		<category><![CDATA[the asteroid galaxy tour]]></category>
		<category><![CDATA[tv commercial music]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5501</guid>
		<description><![CDATA[First. I love a cold Heineken. Probably my favorite brew when the day calls for a beer. Second. I have hated Heineken advertising for a very very long time.  I have continuously thought whomever was doing the work was missing what Heineken was all about as a brand.  In general the advertising seemed to continue [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/heineken-music/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>pre-mad men</title>
		<link>http://brucemctague.com/pre-mad-men</link>
		<comments>http://brucemctague.com/pre-mad-men#comments</comments>
		<pubDate>Fri, 06 May 2011 20:23:44 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[before Mad Men]]></category>
		<category><![CDATA[bewitched]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[larry tate]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[the wacky ad business]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5237</guid>
		<description><![CDATA[So. Before Mad Men there was a nifty lil show called Bewitched (with two different Darrins). While every guy had a crush on Elizabeth Montgomery (with the awesome name of Samantha) it was really the underlying antics of Darrin’s life in an advertising agency that day in and day out provided the storyline (and humor). [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/pre-mad-men/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>find your beach with corona</title>
		<link>http://brucemctague.com/find-your-beach-with-corona</link>
		<comments>http://brucemctague.com/find-your-beach-with-corona#comments</comments>
		<pubDate>Fri, 22 Apr 2011 21:37:47 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corona]]></category>
		<category><![CDATA[find your beach]]></category>
		<category><![CDATA[good beer advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music in tv ads]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[secret sun by jesse harris]]></category>
		<category><![CDATA[steadfastly in character]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the beach is where you make it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5223</guid>
		<description><![CDATA[Ok. I just saw (heard) the Corona television campaign again this weekend.  Haven’t seen it in a while and I had almost forgotten how much i like it. First.  Let me say that I have always liked the Corona advertising.  Simple.  Charming.  Always a little smile. And always perfectly captured the essence of all ‘senses’ [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/find-your-beach-with-corona/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>testing creative: how it sharpens and how it dulls the idea</title>
		<link>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea</link>
		<comments>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:41:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4781</guid>
		<description><![CDATA[part of being in an advertising agency is the infamous discussion about testing creative before it is produced.  Testing the actual creative concepts in other words. Let me begin with two thoughts: -          “The way in which advertising influences customer choice is not a tidy, mechanistic process.  It is an extremely untidy, often irrational, human [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>distinctive creative innovation messaging</title>
		<link>http://brucemctague.com/distinctive-creative-innovation-messaging</link>
		<comments>http://brucemctague.com/distinctive-creative-innovation-messaging#comments</comments>
		<pubDate>Fri, 08 Oct 2010 11:45:58 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communicating being innovative]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4736</guid>
		<description><![CDATA[Well. Intel continues to be the prime poster child for how to market and position a product that …. well … is dependent on another product to even have an existence. Some people would call it branding. Let’s just call it creating a positive meaningful imprint in people’s minds enough that people care whether they [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/distinctive-creative-innovation-messaging/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>toiling</title>
		<link>http://brucemctague.com/toiling</link>
		<comments>http://brucemctague.com/toiling#comments</comments>
		<pubDate>Fri, 10 Sep 2010 00:45:09 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[attaining heights]]></category>
		<category><![CDATA[attaining heights thru work]]></category>
		<category><![CDATA[be ahead]]></category>
		<category><![CDATA[being successful]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[doing]]></category>
		<category><![CDATA[effective toiling]]></category>
		<category><![CDATA[following]]></category>
		<category><![CDATA[getting ahead]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[leading]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managers]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[toiling]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4597</guid>
		<description><![CDATA[“The heights by great men reached and kept Were not obtained by sudden flight, But they, while their companions slept, Were toiling upward in the night.” -          Henry Wadsworth Longfellow Ok. This one I have used because it makes me laugh. Because maybe the number one gripe I hear from ‘boomer’ type people is “kids [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/toiling/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ad agency client service: best job in the world</title>
		<link>http://brucemctague.com/ad-agency-client-service-best-job-in-the-world</link>
		<comments>http://brucemctague.com/ad-agency-client-service-best-job-in-the-world#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:55:56 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a business consultant]]></category>
		<category><![CDATA[account management in ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[client services]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[unique person in an ad agency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4340</guid>
		<description><![CDATA[I have worked within the advertising agency business environment my entire career. Began in Media, shifted to account management (interfacing with clients), learned strategic planning/account planning along the way, shifted into senior management and have handled new business, some business consulting assignments and ultimately have managed entire agencies. Throughout my career I have not only [...]]]></description>
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		<title>original ideas</title>
		<link>http://brucemctague.com/original-ideas</link>
		<comments>http://brucemctague.com/original-ideas#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:44 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don't worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4214</guid>
		<description><![CDATA[Ok. The whole concept of “original” idea seems to bring out the worst in people. And maybe because I get to teach and talk with high school kids on occasion (and, boy, do they have ideas … lots and lots and lots of ideas … all original) I get to talk about the “truth” about [...]]]></description>
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