Enlightened Conflict

no mas

November 28th, 2012

“No mas, no mas …no more box.” – Roberto Duran 1980

So.

This is about winning … and deciding how important … ‘how you win’ is to you … versus ‘the win’ itself.

Well.

The quote. Nothing much was happening in the eighth round of the Roberto Duran – Sugar Ray Leonard boxing match on November 25th in 1980 when Roberto Duran turned away from Sugar Ray Leonard and waved a glove at the referee in a signal he wanted to stop.

Interestingly … Leonard, only aware that the current champ wasn’t defending himself, hit Duran … and Duran did not respond.

“No mas, no mas,” Roberto told the referee.

“No more box.”

And he walked to his corner,

Now.

As a boxer Roberto Duran was known as the most dedicated, intense warrior in the ring. His nickname was Hands of Stone <Manos de Piedra>. He was the lightweight champ and had lost only one decision in 72 bouts <or something close to that>.

It was said that he never thought he could ever lose.

And, yet, he walked away … and in the win/loss column he lost.

But.

Here is the deal.

No mas” didn’t mean ‘I quit.’ It just meant ‘fuck this.’

It was purely a comment made in disgust.

Yup.

Duran wasn’t hurt … he was just disgusted.

Once Duran realized Leonard wouldn’t play ‘quien es mas macho’ he just walked away.

Winning … if he couldn’t fight the way he thought a fight should be fought … well … it just wasn’t a fight to him.

Was he right or wrong? In his head … right.

In may other people’s heads? Wrong decision … it made him a quitter in their eyes.

But this is all about winning the way you want to win.

His way of fighting? …

“Getting hit motivates me. It makes me punish the guy more. A fighter takes a punch, hits back with three punches.”- Roberto Duran

Duran was the champ. He probably was smart enough to figure out a way to win the way Sugar Ray was fighting the fight <which wasn’t fighting it was avoiding> but that wasn’t the win he wanted. He wanted to know who the best fighter was. He wanted to be hit and see if he could take it. He wanted to see if Sugar Ray could take his best hits. When Sugar Ray decided he wasn’t going to allow that to happen Duran just said … not only do I not want to play this game but I don’t want to win this way … “no mas.”

Now.

To us <because most of us are not world class boxers> we will all at some point have to make this same type of decision … in sports, in Life, in relationships, in business. We all have to decide how important how we win is to us.

Look. How you win, or play the game, is a very personal decision.

It really ends up being your choice with regard to your attitude <which ultimately influences your own behavior … even when that behavior is within a group or business organization>.

Oh. And when it isn’t your choice how to play <i.e., someone else is dictating how you play> … and you really do not want to play that way … well … there is trouble <in River City my friends>.

Ok.

Please note I am going to make some generalizations soon to make some points and I fully understand there are degrees within each generalization.

Regardless. Let’s say there are three types of wins and winners:

-          A ‘whatever it takes to win’ win

-          An intellectual win

-          An ability win

And while this is probably relevant to Life, in general, as well as sports <obviously> and personal … I am going to discuss this idea in a business environment.

Why?

Because I tend to believe this is one of the most difficult attitude & behavior decisions someone has to make in business.

Organizations ask, and demand, many things of you … and you have to reconcile all of it with your own attitude … and inevitably your actions <behavior>.  As a junior person this is very difficult to manage but my suggestion is that you get things set <with the best knowledge you have> in your own head … and then look to the leaders behavior. Watch the senior people and how they treat going after a win, the process in win decision making and then how they define & evaluate the win. Make sure it matches up with what you have decided attitudinally. If you do not, you run the risk of being constantly put in positions where you do not like what you are not only being asked to do … but what you are doing.

Senior people have no excuses. No if, ands or buts. How they win defines them as a business person. All I can say to them is … well … accept it <whichever type you are>. I know what I like in my head but that doesn’t make it the only right. The only point I have to really make to leaders is that once you accept how you go after a win … then begin recruiting people who think as you do. If you do not then you will be forcing your attitudes & behavior upon others who probably do not want to, let alone like to, do it that way. And I can also promise you when it comes to evaluation time , as a leader, you will be continuously disappointed in their performance.

Anyway.

The three wins <my perspective> and how they are different aspects of ‘adept, adapt & adopt.”

A whatever it takes to win.

I actually refer to this as an empty win.

This is typically the type of win done by someone who says afterwards … “all that matters is the result” … or … “it’s not the journey it is the destination” … or “winning is everything.”

It is empty because the person runs a very large risk that how you actually got to the win is ignored and everything gets measured <in their personal character measurement> on a scorecard.

I admit. I don’t like these types of wins.

But there is a personality type out there, and some very successful people, who take pride in how many checks are in the win column and could care less how they got to them. To these people … all wins are quality wins because … well … it is a win.

Typically really competitive people fall into this group.

I call this “adept” winning. You compete because you are adept at reading what it takes to win … and doing it.

This person isn’t adapting because they understand winning is about lining up the necessary variables … each time. So they aren’t adapting but rather simply building each time to win.

And they aren’t adopting anything because while some things can be reused it is mostly one time usage winning.

These types of winners are very difficult to replicate through training. and these types of winners have to be very careful in how far they will go to win. They have bigger boundaries of accepted behavior because of the adept attitude … and because of that they can stray to the boundary margins of character.

But it is the win numbers in this group that is most satisfying. Out of all three groups I have listed this one probably will chalk up the most quantity of wins in the end.

An intellectual win.

You truly outsmart someone. You outthink or tear apart the challenge in such an innovative way that your competition can just look afterwards and say … “wow … that was smart.”

This is as good as a physical <ability> win … but unfortunately many people do not evaluate it that way. In fact many of the intellectual winners kind of wish they had some other tangible contribution because thinking is … well … intangible.

This type of winning is ‘adapt & adopt” winning. You compete by adapting your thinking to the situation and adopting new ideas/thinking.

These types of winners I tend to believe are just born this way. Yes. Some aspects can be trained but these types of winners just seem to have an innate ability to see things … assess what matters versus what doesn’t matter … and assimilate the “what matters” information into either unique, or refreshingly different, ideas and thoughts.

This is a very satisfying win because you out thought someone.

An ability win.

This is ‘mano y mano.’ You bring your best and I will bring my best and let the best win.

Here is the deal.

Sometimes your best isn’t the better. And you lose. Oh. But what a loss.

This one is near & dear to my heart.

And I admit that I got really really lucky early in my career in that I was encouraged to go for this kind of ‘no frills’ winning and use losses to make my best better … so that each consecutive ‘game’ I was able to stay true to what I was good at … and it got better and better. Maybe it was partially I was stubborn on my definition of best or maybe I figured out what I was good at <even if it wasn’t the best of the best … just good while still being my personal best> early on and figured that if this was what I was good at … well … then I would only rise as high as my ‘best’ would take me.

This type of continuous winning is “adopt & adapt” winning. You compete … learn … adopt some new skills <skill level or new skill> and then adapt within your existing skill set to the next challenge. This means your muscle group gets stronger and stronger <albeit it is just one muscle group>.

This type of win is extremely satisfying. I also envision this group has the lowest actual total wins. They are the highest quality wins just not a shitload of them.

Well.

That is, of course, unless you are as good a fighter as Roberto Duran.

And that is the real differentiator in quality wins … how good you really are.

And I guess that is going to be my point having used one of the best boxers of all time.

He was one of the best.

“Manos de Piedra”, is true, Hands of Stone. Every punch, and I’m not exaggerating, every punch that he hit me with, from the body to the head, felt like bricks, stone, rocks”. – Sugar Ray Leonard

And not all of us are of that level of ‘best.’ In fact … not many people are.

So you have to figure what is most important to you in the win. The numbers? The intellectual win? The ability win? And embrace that is what makes you … well … you … in the business world.

And know when to say “no mas.”

Know when to say ‘fuck this.’

Look.

Do I give Sugar Ray credit for figuring out how to win by avoiding the Hands of Stone?

Sure.

Would I have done it that way?

Nope <and I probably would have lost>.

Do I give Duran credit for just saying ‘no mas’ after 8 frustrating rounds?

Yup.

He was the champ. He cared more about how he won the championship than the championship itself.

Now that, my friends, is a lesson that many of us should take to heart in business.

Figure out what you want … and how you want to do it … and find your place in the business world doing it.

intelligere

August 20th, 2012

Do you know the origin of the word ‘intelligence’? <because I did not>

Well. It’s derived from the latin verb intelligere … which actually means “to choose among.’

Hmmmmmmmmmmmmm … so that means an intelligent person isn’t a smart <high iq> person or one who has reams and reams of knowledge and factoids stored away in their pea-like brains <although I envision it could increase the likelihood of actually being intelligere>.

It actually suggests that the ‘intelligent’ are those who can discriminate fact from fiction, truth from lies, which half of a half-truth is the important half … and I imagine those who can discriminate … even if only between the bad and the worse.

Oh.

And, of course, that means intelligere is founded upon the concept of choice.

The character, and fortitude, and smarts … to actually make choices.

The curiosity to have at hand that which is needed to actually create, and have, ‘the among’ available.

Uhm. The ability to ‘choose among.’

I don’t know that I really have a point to make here today. I simply found this interesting. It made me think about what I perceive as ‘intelligence’ in people.

I know I had always simply thought people who were smart were intelligent. And frankly I didn’t think much beyond that.

But.

Assessing intelligence not just as being smart but rather what you do with those smarts? I like that.

sometimes they change

June 25th, 2012

“At the end of the day, everything is extremely complex. I guess I’m an idealist… I don’t have clear-cut positions. I get baffled by things. I have viewpoints. Sometimes they change.” – Annie Lennox

News flash: Sometimes people change their minds.

And people’s points of view will certainly change.

And, yes, sometimes when you change your point of view it is contradictory to what you may have said, and possibly even stated fairly strongly, in the past.

I say this because a lot of people get their panties (or boxers/briefs) in a proverbial wad when someone changes their mind.

Me?

I say ‘so what’.

Now.

I am not suggesting that your position on things should be shifting like a windmill in a hurricane but, in general, changing your position is okay.

Okay.

Not just okay … but good.

It shows you are maybe listening.

Shows maybe you are adapting.

Shows maybe that you are not so opinionated that you are stuck with an unchanging perspective in a constantly changing complex world.

Oh.

Maybe even shows you are … well … human.

Why do I say all this <beyond the fact I am just being a contrarian>. As Annie, a smarter person than I, said upfront … it is easy to get baffled by things … it is easy to get baffled because life is complex. Oh. In addition to the fact that there are … well … a shitload of facts on a shitload of issues floating around in the every day world. My point? Keeping track of everything, and knowing what you should know <on everything> is difficult even if not impossible.

In addition.

Let me make a point of a ‘position.’ Nowadays everyone seems to have an opinion <or position> on every decision or action anyone is making, thinking of making or is even in the realm of possibility of making. And every decision and action is actually like a pebble in a pond. The difficulty is many people focus on the pebble. And create their position/opinion based on the pebble (ignoring the ripples). But that is probably a different post for another day.

Anyway.

Back to changing your mind.

Sure. Some things shouldn’t  change … stealing is bad, killing is bad, stuff like that. But that is kind of obvious.

I tend to believe the key to this discussion is ‘an unchanging core’ versus ‘changing perspective’.

People <I included> like some consistency. Especially consistency in character and actions. It’s the kind of thing that engenders trust.

On the other hand … changing one’s perspectives is … well … is about changing attitudes. And it makes people more interesting. Heck. It may even lead to changed behavior. And that makes life more interesting.

And you know what?

It is the same in business.

I believe many people in business are scared to change their position because it may show some sense of not standing for something. And, yes, I wrote scared.

If you ever want to see a bunch of people freeze, deer in frickin’ headlights freezing, watch when someone says something in a meeting like … “but you said this before” … or “when I look at some of your past work I don’t see what you are talking about.”

People are scared to say “that was then and this is now.”

For some reason people are scared to say “I know more today than I did yesterday.”

Why? Because the fear that it doesn’t show consistency.

And, yet, in today’s business world constant change <some would call it inconsistency in actions> is imperative for success. And, frankly, it is imperative if we ever want to move away from the same old shit.

Anyway.

Business, politics and even sitting at the bar with friends … doesn’t matter … we all change our positions … and it is silly to not do so for fear of looking silly … or the fact someone may not think we are consistent … or for any reason for that matter.

If you have any doubts about what I say read the following from Walt Whitman.

“Do I contradict myself?
Very well then I contradict myself,
(I am large, I contain multitudes.)”

~ Walt Whitman, Song of Myself

Maybe the people who are willing to change their positions and points of view are larger than people who don’t?

Maybe it is just the fact that each one of us contains a multitude within.

Maybe it is just being self aware enough to know you don’t know everything.

Maybe it is being strong enough to understand that changing your perspective will change people’s perspective of you … and that is okay.

Maybe it is … well … being enlightened.

blizzard of one

June 22nd, 2012

“No voice comes from outer space, from the folds of dust and carpets of wind to tell us that this is the way it was meant to happen, that if only we knew how long the ruins would last, we would never complain.” ― Mark Strand

So.

While I like poetry <but am certainly not an expert>  I had never seen this poem. And ever since I saw it several months ago I knew I wanted to write about it … but I just couldn’t figure out how to pinpoint why I liked it so much.

The entire poem is nice.

And thoughtful (as poetry is supposed to be I imagine). And the entire poem is chockfull of verbal imagery.

But. I kept coming back to the name. Blizzard of One. How can you have a blizzard of just one? The combination, and literal contradiction, of blizzard … and one.

And not just a storm of one.

A blizzard. Snow <and snowflakes>. Of which each snowflake is … well … a unique one.

Finding the blizzard within each of us. The power of individual uniqueness.

There are so many things I like about this that it is difficult to know where to begin. Or even what to say.

So I will begin with the actual poem:

A Blizzard of One:

From the shadow of domes in the city of
domes,
A snowflake, a blizzard of one, weightless,
entered your room
And made its way to the arm of the chair
where you, looking up
From your book, saw it the moment it
landed. That’s all
There was to it. No more than a solemn
waking
To brevity, to the lifting and falling away
of attention, swiftly,
A time between times, a flowerless
funeral. No more than that
Except for the feeling that this piece of
the storm,
Which turned into nothing before your
eyes, would come back,
That someone years hence, sitting as you
are now, might say:
“It’s time. The air is ready. The sky has
an opening.”
- Mark Strand

I find the words extremely simple yet complex. it offers so many ways of interpretation and yet it is so brief.

But it has simply, so perfectly, put together a complex thought of life … well … simply … a blizzard of one.

I love the phrase. I love the thought. It is subtle but overt.

That within one, a self, there is a blizzard. Of thoughts. Of feelings. Of ideas. Of pain. Of laughter. And this storm of self is but individual pieces of snow gathered and focused.

The thought that even such a subtle thing as a soft puffy snowflake can inspire a larger blizzard.

The phrase is a reminder of many things which are good for us to remember.

Any of us can be a blizzard of one if we choose to be.

And as a snowflake, a blizzard of one, weightless  … in my mind it reminds me of a Buddhist thought … about the subtlest actions …

“Turn over a pebble. It is a teaching the Tibetan monks sometimes use to remind that the world could be changed by the subtlest of actions so long as it pure and even the smallest of actions was pure so long as it is free of fear and anger.”

One small action begets something in the future. Something positive <if the action is pure>.

Oh.

And beyond the self aspect, and the action aspect … the last thing a blizzard of one makes me think of is … well … truth.

“even if you are a minority of one, truth is the truth.” – Gandhi

And with that … my last thought.

A truth.

Each unique like a snowflake. With the strength of a blizzard.

Awesome poem.

Spectacular phrase.

Spectacular moment when I read it for the first time …

“A time between times, a flowerless funeral. No more than that …”

a life formula that doesn’t add up

June 14th, 2012

Ok.

I recently did a fun life formulas post.

This life formula isn’t as fun. In fact … it is a disturbing one.

Here is the formula I cannot make work in my head:

the number of women who admit to having been raped versus the number of men who have said they have raped.

Rape.

Let’s call this date rape or acquaintance rape.

Acquaintance rape, or “date rape” or “hidden rape,” is being increasingly recognized as a real and relatively common problem. It refers to rape of a woman by a man with whom she is acquainted. The rapist is usually the woman’s “date” or partner. This is essentially a form of partner abuse, although the “partners” may be on their first date (or have been out together on multiple occasions). Although there are many possible date rape scenarios, in a common one, the man tries to weaken the resistance of the female by exerting undue psychological pressure upon her or by plying her with alcohol <or a drug without her knowledge> and then the man forces the woman to have sexual intercourse. Sometimes the woman has no memory of the rape because of the effects of the alcohol or the drug (or because of the traumatic nature of the event itself) . Victims of date rape (like all rape victims) are likely to suffer physical and/or mental trauma. Mental (emotional, psychological) trauma can include overwhelming feelings of humiliation, embarrassment and defilement.

All that said … I began with the formula I struggle to reconcile in my head.

Here is the basis of my struggle.

I tend to believe we all know of someone who has been raped.

I tend to believe very few of us know someone who has admitted to rape.

And with the numbers so high on the rape side either a few guys have been very naughty or a bunch of guys are avoiding the truth (I tend to believe it is the latter).

I am not writing this to judge anyone.

Just to ask guys to judge themselves.

Because I have certainly looked in the mirror on this issue to judge myself. Because of alcohol combined with the 20something years I do look. And I wonder/worry a little … even despite the fact I have a very well defined line on this topic.

I have always been clear on this. Very clear. No is no.

Bear with me here. A Story. I am rare and slow to anger. However the 2 most angry moments I can remember in my lifetime are associated with this topic.

First. As a 20 year old finding out a good friend was “taken advantage of” on a date.  Some protective switch must have flipped because I beat the shit out of him in a bar. He may have made it out unscathed but he threw out the “She didn’t really mean no. She liked it.” As my buddy pulled me off him that is probably the first time I said “you stupid shit, no means no.”

The second time was when someone I was dating told me she had been raped years before.

As a guy, a man, I have never felt so helpless and angry (with nothing to do with the anger).

And I get steamed all over again as I look at the picture I used to open this post.

“my rapist doesn’t know he is a rapist.”

Because I believe that is the truest of true statements with regard to this issue.

Ok.

I will get back to that.

But first, 2 things that I believe are major underlying issues. One is really difficult to resolve <realistically> and the second should be resolved.

The 2 things? Alcohol and “misguided expectations based on being in a relationship.”

Alcohol is obvious.

And speaking of formulas … when drinking and 20somethings are combined it is not typically an effective equation for good judgment.

Regardless. Alcohol or not … when alcohol is involved I still believe ultimately the guy needs to assume responsibility. That doesn’t mean it’s easy nor do I mean to suggest when both parties have been drinking that anything is truly clear in the actual decision making.

But. In the end. The guy can stop. At any point. Therefore responsibility ends with him.

Period.

Alcohol and 20somethings will always be there. It is silly to suggest ‘stop drinking <or some derivative of that>’. It is not silly to teach responsibility.

Next.

The relationship thing.

I call it ‘relationship entitlement.’ Okay. No. I call it stupid.

Whew. Some guys think as soon as he is “in” a relationship that he is entitled to sex, or sexual activity, when he wants. And, yes, I purposefully used the word ‘entitled.’

Not only is that ultimately a lack of respect it is stupid. I truly believe there are a shitload of guys out there who don’t believe “rape” (or inappropriate sexual advances) can occur when in a relationship. To them “relationship” equals “consent.” I don’t know what more to say about this other then it is sad (and misguided). Oh. And it can be resolved by getting guys to understand this.

So.

Ultimately, in my own head, beyond respect for the woman and the actual activity, it comes down to a simple thought – no.

‘No’ can be spoken and it can be unspoken.

But no is no.

No ifs ands or buts.

And that bullshit of “they said no but they really meant yes” is mental masturbation. And, worse, it is a lie.

No is no.

I said it to some fraternity boy asshole as I broke a bone in my hand kicking the shit out of him at 20. I say it now as a mature bachelor. And maybe as I have become older I have become better as judging the unspoken no but no is no.

Ok.

Back to the my rapist doesn’t know he is a rapist.

Acquaintance rape happens. And it happens a lot. Oh. But it doesn’t appear to ‘happen’ in a lot of people’s minds.

And we need to think about that.

Because the consequences of acquaintance rape are often pretty extensive.

Once the actual rape has occurred and has been identified as rape by the victim she is faced with the decision of whether to disclose to anyone what has happened.

Oh. And think about this.

Even if the act is understood as rape by the victim there is often ongoing guilt about not seeing the sexual assault coming before it was too late. This guilt is often directly or indirectly reinforced by the reactions of family or friends in the form of questioning the survivor’s decisions to drink during a date or to invite the ‘raper’ back to their apartment. Maybe questions about provocative behavior or previous sexual relations. What that means in the end is that all the people a victim would normally rely on for support … do things that subtly blame the victim.

Oh. And think about this.

Here are some other numbers just to insure you don’t think this is just a “Bruce rant”:

In a study of college students <so lets assume it gets worse with 20somethings out of college>:

•              One in four women surveyed was victim of rape or attempted rape.

•              An additional one in four women surveyed was touched sexually against her will or was victim of sexual coercion.

•              84 percent of those raped knew their attacker.

•              57 percent of those rapes happened while on dates.

•              One in twelve male students surveyed had committed acts that met the legal definitions of rape or attempted rape.

•              84 percent of those men who committed rape said that what they did was definitely not rape.

•              Sixteen percent of the male students who committed rape and ten percent of those who attempted a rape took part in episodes involving more than one attacker.

Responses of the Victim

•              Only 27 percent of those women whose sexual assault met the legal definition of rape thought of themselves as rape victims.

•              42 percent of the rape victims did not tell anyone about their assaults.

•              Only five percent of the rape victims reported the crime to the police.

•              Only five percent of the rape victims sought help at rape-crisis centers.

•              Whether they had acknowledged their experience as a rape or not, thirty percent of the women identified as rape victims contemplated suicide after the incident.

•              82 percent of the victims said that the experience had permanently changed them.

Why do I care?

82% said experience permanently changed them.

Oh. 3 ½ years after I beat the crap out of that guy … my friend, the victim, committed suicide.

And, to this day, I am 100% sure that guy doesn’t believe he did anything wrong. In fact … I bet I blame myself more for the suicide than that guy ever did … or would.

Regardless. We should all care.

But.

I get concerned because I still believe the knee jerk reaction <from most of us> is “she shouldn’t have put herself in that situation.” This despite the fact a study was published all the way back in 1985 outlining the scope and severity of the issue. By publishing the study, which clearly outlined that the belief unwanted sexual advances and intercourse were not rape if they occurred with an acquaintance or while on a date is false, women reexamined their own experiences. By making the issue public many women were able to reframe what had happened to them as acquaintance rape and became better able to legitimize their perceptions that they were indeed victims of a crime <if you are interested the results of the research were the basis of a book called I Never Called it Rape>.

And recently some laws have been enacted to define “consent” … which may seem a little crazy on first blush but I personally agree that a line had to be drawn in the sand.

The definition of “consent” has been expanded to mean “positive cooperation in act or attitude pursuant to an exercise of free will. A person must act freely and voluntarily and have knowledge of the nature of the act or transaction involved.” In addition, a prior or current relationship between the victim and the accused is not sufficient to imply consent. Most states also have provisions which prohibit the use of drugs and/or alcohol to incapacitate a victim, rendering the victim unable to deny consent.

Acquaintance rape remains a controversial topic because of lack of agreement upon the definition of consent. obtaining the other participant’s verbal consent as the level of sexual intimacy increases. This must occur with each new level. The rules also state that “If you have had a particular level of sexual intimacy before with someone, you must still ask each and every time.” (The Antioch College Sexual Offense Policy, in Francis, 1996).

I think every young man should have this memorized.

-          “a prior or current relationship is not sufficient to imply consent.”

-          “you must still ask each and every time.”

Ok.

I am done for now on this topic. I saw the picture, I thought, I wrote.

Lastly.

I found the following “myths.” It seemed appropriate to end with this myth/reality guide.

Myths About Acquaintance Rape

There are a set of beliefs and misunderstandings about acquaintance rape that are held by a large portion of the population. These faulty beliefs serve to shape the way acquaintance rape is dealt with on both personal and societal levels. This set of assumptions often presents serious obstacles for victims as they attempt to cope with their experience and recovery.

Myth Reality
A woman who gets raped usually deserves it, especially if she has agreed to go to a man’s house or park with him. No one deserves to be raped. Being in a man’s house or car does not mean that a woman has agreed to have sex with him.
If a woman agrees to allow a man to pay for dinner, drinks, etc., then it means she owes him sex. Sex is not an implied payback for dinner or other expense no matter how much money has been spent.
Acquaintance rape is committed by men who are easy to identify as rapists. Women are often raped by “normal” acquaintances who resemble “regular guys.”
Women who don’t fight back haven’t been raped. Rape occurs when one is forced to have sex against their will, whether they have decided to fight back or not.
Intimate kissing or certain kinds of touching mean that intercourse is inevitable. Everyone’s right to say “no” should be honored, regardless of the activity which preceded it.
Once a man reaches a certain point of arousal, sex is inevitable and they can’t help forcing themselves upon a woman. Men are capable of exercising restraint in acting upon sexual urges.
Most women lie about acquaintance rape because they have regrets after consensual sex. Acquaintance rape really happens – to people you know, by people you know.
Women who say “No” really mean “Yes.” This notion is based on rigid and outdated sexual stereotypes.
Certain behaviors such as drinking or dressing in a sexually appealing way make rape a woman’s responsibility. Drinking or dressing in a sexually appealing way are not invitations for sex.

the blurring of heineken

April 27th, 2010

Let me start upfront that I have hated Heineken marketing (or at least what I perceive they are doing) for maybe the last 5 years ago or so. This became top of mind to me when the agency I was at tried to push its way into the Heineken Light review.

First. I am sure all the numbers pointed toward Heineken starting to offer a Light beer (and I also admit I think it is a fine tasting beer … maybe the best light beer on the market).

Second. I think it was a crappy idea for Heineken character (or brand … whatever you want to call it) to offer a light beer (not that it didn’t create an opportunity for them but for “the import of imports” to be Light didn’t seem right).

Third. With the introduction of a light beer product I thought they still had an opportunity to “de-Americanize” the main Heineken product (which is something I still believe they need to do). I will explain this one later on.

There you go.

So let’s talk about why I am grumpy every time I see some type of Heineken advertising or marketing.

It looks like Budweiser or Bud Light or Miller Lite (I can’t tell them apart) advertising. Or any American brand (excepting maybe Coors who I love the strategy they are on just wish they had executed on that strategy differently). Separately, the only domestic beer I believe understands their key loyal audience and communicates directly to them is Sam Adams.

Anyway.

Here’s the deal. Heineken isn’t an American beer (not technically). Heineken became the best import beer in America because it was a great tasting high end imported beer. And don’t tell me it’s the green bottle because Little Kings and Rolling Rock were and are in green bottles (bet that’s the first and last time you will ever see Heineken and Little Kings in the same sentence).

But somewhere along the way some marketing type (who was probably under pressure to increase sales) started thinking … “hey, we can access more of the American mainstream market if … well … we start acting more American.”

Geez. I hope he/she/it got fired.

I can only imagine that presentation had whiz bang charts and graphs with lots of lines pointing upwards (on the right hand side of the chart except when in Chinese). Look. I don’t mind American humor and a lot of it is really funny (just not in beer advertising lately). But Heineken didn’t build its position in the marketplace by being mainstream American.

They built it by being an elitist European snob. Oh. And elitist European snob beers can charge more.

I love these types of discussions because brands like Heineken should be the easiest brands to revitalize if you pushed the brand managers out of the way.

Stop looking American. Stop using American humor. Remind people of the reason why Heineken was so special in the beginning. In fact, how cool would it be if Heineken did a campaign that said “whoa, we needed to stop doing that American humor crap, sorry, it was a mistake, we aren’t Bud Light and we forgot that for awhile … but then we sat around drinking our own beer and remembered what crap Bud Light is. Ok. Here is who we are …”

Well. That would certainly be refreshing (no pun intended).

So. Let me net this down cause I think Heineken could kick some ass:

  1. Tone. I am not against using humor but if they are going to use humor, use Belgian/Netherlands type humor (I assume it has to do with dikes and pot and things like that).
  2. Attitude. Be elitist because it is an elite import. Ok. Some asshole is going to start pointing out research numbers about how beer drinking consumers cannot tell the difference between beers anymore and they are cynical about imports and … well … all that bullshit. Look. If I believed numbers I wouldn’t have even applied to graduate school. Numbers can tell you whatever you want them to tell you (if you have enough of them to rub together). Being snobbish is what got them into the position to freak out when someone came along and started challenging them and they knee jerked into fighting back by trying to “fit in.” Plus. I do love to see numbers that point out that people are cynical about something you really are. Then the challenge is easy. Figure out how to tell them who you really are so they believe it. Awesome in its simplicity.
  3. Advertising for original Heineken. This is one situation where advertising can make a huge difference. I sometimes believe advertising is asked to do some things that are impossible to do. In this case I believe advertising can make a huge difference for Heineken (mostly because I do believe their non-Light product does taste great and does taste different than most bland American beer).
  4. Positioning. Make Heineken Light the American beer. Maybe you don’t tell the public but internally call a spade a spade. “We had to make a Light beer because Americans prefer it but here in pot smoking Amsterdam we only drink the real stuff. Maybe the French would like a light beer too but not us.” Hey look. Heineken Light, taste wise and look wise (the bottle), can compete against any full bodied American beer out there as well as kick any domestic Light beer’s ass even with its bottle cap tied behind its back.

That’s it. So. Do I think I am smarter than anyone who has been thinking and working with Heineken? Nope. But I do wonder if they let some numbers and the craving for sales tell them some things that led them astray. And maybe this will enlighten them to the way to success.

NCAA Musing Part 3

March 24th, 2010

Syracuse

From the first time I saw Syracuse play on TV early in the year I felt like they were a monster team. I have always felt like they were the best team in the nation (sometimes we get fooled by the ups & downs of a season). Anyway. Through the first two rounds (playing without their center) they did what they had to do and demolished who they played. Their 2-3 zone is stifling. They are deep. They are mature. And they are by far the best front runner in a game team in the conference (Boeheim seems to teach that killer instinct well). And they get their center back from here on out. Doesn’t mean someone on a given day couldn’t beat them. But they are very very good. Big East has 2 teams left. Both very different. West Virginia is a ‘banger’ team. Loose refs and they could shove their way into Final Four with Syracuse.

Refereeing

referee-costumeThis isn’t a gripe about referees (because in general I believe they do a great job). Nowhere do you have the opportunity to do referee comparison than you do during the tournament. Because there are so many games being played at exactly the same time you can watch a game where the teams are pounding the shit out of each other and its like they forgot to give out whistles before the game and then they switch to another game and some team had gone to the foul line 40 plus times (and it seems like they miss about half of them). If a coach isn’t careful and they don’t realize they are in a “non physical referee game” fast enough they can have some of their best players rack up some fouls very quickly.

Cornell, Northern Iowa, Butler, St. Mary’scornell

How awesome is it to be able to type these names after the first weekend of the tournament. (I would like to also point out how awesome it was that I typed pretty much these same names in my first college basketball post in January). How good are they really? Heck. I don’t know. But we are sure gonna find out by the end of next weekend that’s for sure. I am not sure any of them have an ice cube’s  chance in hell (especially Cornell against KY). But. All I know is I have a Cornell baseball hat and win or lose I am gonna wear it.

The Young Faces

Holy cow. When they get interviewed some of these kids are … well … kids. For the most part they are amazingly well spoken but that isn’t really the point. They are kids. And the top tier teams who have these kids on camera all the time? Their kids are calm and mature. The Cornells, Northern Iowas and Old Dominions … well … they are so excited and so happy it reminds you why everyone should love college basketball. They mumble. They smile. They say goofy things. But, damn, they love the moment. Awesome.

Game Endingsuni logo

Maybe it’s just me but I cannot remember more close game endings than this year. The end of the Michigan State – Maryland game was funny and amazing. While it certainly wasn’t the closest buzzer beater win there is a moment when a pass goes cross the top of the key where the big man has to duck so he doesn’t get smacked in the head as it goes from one guard to the other. And even if he would have caught it I am not sure he would have had enough time to get it back to someone who could make a shot. But beyond that funny moment the clutch shooting to win games has been amazing. You have to give those teams a boatload of credit because in almost every case every team found “their guy” had the ball at the right time in the right place to even give themselves a shot at the win.

The Most Interesting team Left that can Win It (to me)

Duke.  Year in and year out they play beyond their capabilities. I personally believe Krzyzewski is one of those rare special coaches who gets lots of very good players to his program and gets them to play on occasion like really great players (and their record outstrips their true abilities). C’mon. This is the coach who made Bobby Hurley, Mike Gminski, Danny Ferry and Christian Laettner high round NBA draft picks. That’s why they are my most interesting team. They shouldn’t win the entire thing. But. There’s that but.

The Team that Should Have Made the Madness

Connecticut. Women’s team. In case you haven’t paid any attention once again they are playing the role of the Harlem Globetrotters while everyone else gets to be the Generals. They would have made it out of the first weekend of the men’s tournament. I also hear they beat the Canadian hockey team in an exhibition game (hockey, not bball) before the olympics  which shows their athletic talent. oh. They celebrated with beer on the ice afterwards. Canadian beer.

Enlightened Conflict