Posts tagged attitudes
one hundred monkeys
Oct 3rd
Ok. Everyone knows I love trying to understand why people do the things that they do (attitudes, behaviors, etc.). therefore I am hoping no one is surprised that I find the 100 monkey theory fascinating.
It is almost like a different version of crowd clout. But with a twist.
As some of you may be scratching your head at the moment – here is the 100 monkey theory:
In 1952, on the Japanese island of Koshima, a monkey named Imo washed a sweet potato before she ate it. She and her fellow, Macaca Fuscata monkeys were given sweet potatoes by the scientists who studied them. The monkeys like the taste of the potatoes, yet did not like the dirt. Imo taught her mother and the other monkeys she came into contact with and over time more and more monkeys were washing their potatoes.
Imo’s practice catches on.
Well, the interesting observation is that after a significant minority (let’s say 100 monkeys to use a number) of the monkeys were washing their potatoes, the scientists observed that very quickly after this, all the monkeys were washing their potatoes. Like a critical mass had been reached and now all the monkeys were able to access this knowledge somehow even if they did not come into contact with Imo and her friends. More interesting is that scientists observed that at the same time, on other islands monkeys were also washing their potatoes.
It appears that when 99 monkeys were washing potatoes and one more joined, a critical mass was achieved and this awareness was now available to everyone (please don’t get hung up on the exact 99 or 100 numbers).
This is known as the 100 Monkey Theory.
So. The foundation of the theory is when a certain critical number achieves an awareness of “something” (an attitude or behavior) that this new awareness may be communicated from mind to mind. Yup… mind to mind.
I believe the truly stunning aspect of this theory is the ‘island to island’ aspect.
And these monkeys didn’t have internet.
Nor a classroom.
Nor any physical content.
This theory suggests that, although the exact number may vary, that the 100 Monkey Phenomenon suggests when only a limited number of people know a new behavior it may subconsciously reside as the conscious property of the collective people.
And while I really do not want to get hung up on the actual numbers it is fascinating to think that there is a point at which if only one more person absorbs the new attitude and changes its behavior that somehow this awareness is picked up by almost everyone. The implications to this is interesting particularly in a business sense (not just culturally).
This suggests finding a group of influencers, or early adopters if that makes it easier for you to get a handle on, is more important to future success than simply grinding out success building “awareness.”
Anyway. There is a book on this theory, “The Hundredth Monkey,” by Ken Keyes, Jr. I don’t suggest reading it because, well, the concept is pretty simple and you don’t need a book to explain it nor do I believe a lot of ages with graphs and explanations will convince you.
Let me explain why I like it as well as how I rationalize it.
First. Trying to explain behavioral transition from specific tactics is very difficult – and it aggravates me when people try to associate specific expenditures or activity to create behavioral activity. This whole idea with 100 monkeys is about doing things, real behavior, creating enough critical mass so that it gets recognized and absorbed in some subconscious way which inevitably creates the behavioral change desired.
Oh. By the way. The fashion industry should take note of this one.
Anyway. I believe any one even remotely interested in creating cultural change should invest some time thinking about this theory. Instead of needing dollars to create change or wacky ideas to affect attitudes or investing energy trying to create “a wave of change” someone can focus on “the 100.” Creating change by focusing the few. Gosh. Sure would make life a little simpler huh? (some people, like me for an example, call this creating an influencer base to influence mass behavior).
Second.
100 monkeys (or any individuals with brains) is enough critical mass to ensure either extensive collaborative thinking or the presence of a superior individual innovative mind. Either way the group attains the same objective – an innovative idea. Combine this with my overall belief that great minds puzzling over similar situations are quite likely to have the same idea & thought (and inevitably the same innovation) then the 100 monkey theory is not as wacky or cerebral as it may seem at first blush.
You may not buy it.
You may not think people are related to monkeys.
You may think 100 isn’t enough.
But you should think about this (while eating a banana of course).
this generation of tweens
Apr 16th
I seem to spend a lot of time debating with some of my peers (old … ok … older people) about the attitude and actions of this generation of tweens.
They spend too much time on the computer.
They are lazy. They have a bored attitude.
All they do is play video games.
But, frankly, the biggest issue almost always appears to be the role the internet is now playing in children’s lives.
So.
That is a huge issue I could probably write a book on. This is just one post. I will keep it to one thought.
I vaguely remember being a tween (it was a long time ago) but I remember having lots of fragmented thoughts that seemed relatively thoughtful but I couldn’t articulate if you had paid me a million bucks. Today the web has created an environment for kids to articulate and hone their articulation skills as never before.
In a separate post I comment on a thought a lecturer had suggesting that the influence of the internet on kids is that they won’t cognitively form their own opinions or thoughts instead they will just use other people’s opinions and thoughts. I disagreed. I believe the web has given kids an enormous learning platform to assimilate different thinking and help them take fragmented thoughts in their own head and put them together in an insightful articulation. In fact I believe the fact that kids today have access to such a wide variety of other people’s thoughts & opinions they actually have a better cognitive thinking process. They can better assess their own personal thoughts as good versus bad than ever before.
Yeah. yeah. yeah. So I went around looking for proof points for this. Let me tell you. If you look on the web you will find some of the most amazingly insightful well articulated thoughts you have ever experienced. Kids today are smarter and more insightful and I would argue more capable of articulating their thoughts then, at minimum, my generation of kids.
That doesn’t mean they are more mature (although I do believe in some ways they are) but that they are well on their way to becoming a generation of effective communicators. In a way that us old folk may chafe over but better figure out a way of accepting.
These two examples may have come from one of the most unlikely locations I could have ever envisioned. An emo skateboarder site that is peppered with music talk that was so far over my head (I am not sure I knew one band) and the rest of the conversation amongst them was in a language I would need a translator to get me through a conversation. And then. I scanned the stuff they posted. Awesome.
Never doubt that within this generation of kids is smart insightful thinking.
I would also ask everyone to question their doubt of the influence of the web and video on this generation. While these are just two examples the internet is strewn with examples of like these where kids show their ability to dig down a little deeper into why they feel the way they feel. And thoughts on life.
Anyway. I saw these and just started writing.













