“If each of us hires people who are smaller than we are, we shall become a company of dwarfs.
But if each of us hires people who are bigger than we are, we shall become a company of giants”.
<political correctness caveat:
Mr. Ogilvy said this in the 1950’s as a vivid metaphor for the importance of hiring the best and not suggesting dwarfs are incapable of bigness, in fact, he hired a number of short people who were intellectual & creative giants>
“Never write and advertisement you wouldn’t want your own family to read.
You wouldn’t tell lies to your own wife.
Don’t tell them to mine.”
“It seems to me that we can observe the same set of facts yet some of us see the tragedy of the human comedy while other see the comedy of the human tragedy.”
<Google couldn’t tell me who said this>
Yesterday was the first time I worried that America is running the risk of becoming a country of dwarfs.
Forget greatness … I am thinking ‘littleness.’
Little intellectually, little integrity, little dignity, little respect and little honor.
This worry came to me yesterday as a couple of Donald J Trump’s tweets popped up on my computer and I sat back and said “WTF … what is fucking wrong with him.”
Needless to say … this was not the first time I have said that to myself <or yelled at the TV> but yesterday … one in which he not only utilized his mastery of immature grade school name calling but he also diminished a successful woman’s intelligence <low IQ>, her mental state <crazy> and appearance <blood flowing from face lift> … I found myself thinking this is truly horrible.
This is horrible in that in one tweet Donald J asshat delivered the diminishing trifecta against all women everywhere <albeit he directed it to one woman>.
And this is not just horrible from my perspective … or even from a “dignity of the Presidential position” perspective … but just horrible from anyone’s perspective <father, parent, brother, human>.
I have now reached a point where I have a method in evaluating what the President tweets and says because while I know very little he says is anything I would ever say, or believe is appropriate to say, I am willing to admit I may be biased in judging this incompetent intellectual dwarf.
Here is what I do.
Jury of US President peers. How would I feel if Merkel, Macron, May, Xi or even Putin & Erdogan said this? Would I be outraged or simply nod my head sagely?
These, by the way, regardless of their physical stature are the intellectual and leadership giants of the world <some are also moral giants>.
Jury of Business peers. How would I feel if the CEO of Amazon, GE, Ford, Goldman Sachs or even the president of your local chamber of commerce, city’s largest pest control company or the head of the School Board said this? <and would they most likely get fired?>
These, by the way, regardless of their physical stature are the economic & social giants, or aspiring giants, of the world <some are also moral giants>.
Jury of parents. How likely do I think a parent would go out of their way to tell their child “see this … this is exactly the way you should handle it!” For example … how many homes do I believe a father said to his son “Donald Jr., this is exactly what I would tweet your mother if she ever said anything bad about me to the Moose Lodge!”
These, by the way, regardless of their stature are the nurturers of the future giants of the world.
Jury of the young. How would I feel if I saw this comment or thought said by one teen to another … or if I saw my son send this to a classmate … or if I ever saw any young person send this message out to 33 million people? Heck. How would they feel if their girlfriend, or any friend, received a message like this? <although I will note that back in March 2016 I did suggest Teens celebrated Trump as one of them — from a maturity perspective>.
These, by the way, regardless of their stature will most likely be the giants of the world <and our fates will be in their hands>.
Jury of the trolls. How would the statement and words look if I placed them below any viable article in any viable online publication next to the slew of online trolls spewing their hateful bile?
These, by the way, are the intellectual and moral dwarfs of the world.
All that said.
More and more often I am finding Donald J Trump dwelling in the comfortable abode of the intellectual and moral dwarfs.
Ogilvy was, and is, right.
Hiring people smaller than you insures your company will never be a giant … but what if the hirer himself is a dwarf?
I cannot fire Donald J Trump. You cannot fire Donald J Trump. He is our president <that still hurts to type> and I have to start thinking not just about what policies he may actually someday implement but also how his actions, as THE leader of the country, affect the size, economically, morally and dignity, of the country … in other words … will we be a country of giants or dwarfs with his leadership?
We actually have two paths thanks to our mental dwarf of a President.
The first is to accept his behavior as normal and permit it to become more normal outside the purview of the oval office and on our tween/teen smartphones, in the classrooms, on softball and soccer fields, in the bars and in the office.
This path has one destination … a country of dwarfs.
The second is to not accept this behavior as normal, or acceptable, or even good, and create a counter culture in which we recreate the foundation of civil discourse, respect, dignity and an increased valuation of maturity not bullying <under the guise of ‘fighter’>.
This path has several destinations but one certainly is a country of giants.
This choice may seem easy at first glance but the truth is that I do know, having run a business, maintaining an organization of giants takes leadership. And if your leader is a dwarf the path to becoming giants becomes more difficult.
I wrote recently that Donald J struggles with ‘staying above’ but I would be remiss to not point out that in the business world it takes a special manager to maximize people’s potential <even if it means outstripping your own ability & potential> AND keep your job AND keep your status as a leader.
I will admit that it takes a little bit of self-courage, a shitload of conviction and even some craftiness in your own responsibilities.
That said <now that I have given him an excuse>.
I think what will help America overcome the intellectual and moral dwarf we current have in office is that the majority of people truly want to be a country of giants and we would prefer leaders who foster the attitude.
I can honestly say that I don’t care what generation you are <millennial, boomer, Xer, etc> or what your upbringing was or even what attitudes you may have … I can guarantee one behavior … and I will guarantee it.
The guarantee? Give us a giant as a boss and we will run thru walls.
And therein lies my larger call out. In my small corner of the world I will never be a giant <although I like to think giant integrity-like thoughts> but there are those out there who can do something bigger … and they should look in the mirror and start thinking like a giant, acting like a frickin’ giant and maybe all those people casting about for some guidance will take giant steps for the giants who stand up to lead.
That would a giant leap of faith to attempt that.
Surprisingly, great organizations take giant leaps sometimes.
That is what makes them giant.
Correspondingly, great countries take giant leaps sometimes.
That is what makes them giant.
I would be naïve to not understand that we can observe the same set of facts yet some of us see the tragedy of the human comedy while other see the comedy of the human tragedy.
I can only hope that as the facts accumulate more and more people will see that USA has an intellectual and moral dwarf as president and he isn’t making America greater he is making it smaller.
Personally, I want to live in a country of giants. But that’s me.