Enlightened Conflict

the last draft is for the reader

September 21st, 2017

writing the first-draft

 

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“The first draft is for the writer.

The second draft is for the editor.

The last draft is for the reader.”

 

——–

Unknown

<something I had scribbled down on a scrap of paper>

 

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“I would go on writing even if I know I would not be published.”

 

—-

John Le Carre

 

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Ok.

 

writing-typing-legacy-blog-thoughtsI write a lot.

 

Probably too much.

 

In my personal writing I can honestly say I have never posted something unedited.

Even the easiest things I have written get tightened up, edited and revised as I reread. Sometimes not much … but everything gets tweaked – some a little … some a lot.

 

Even then … typos remain.

 

Now.

 

In my professional life I use outlines, drafts and finals.

 

I do this because my mind is always at work.

 

I hear things, read things & see things and all the while my mind is juggling all of this stimulus rethinking, rewriting and recreating.

 

By the way … this acknowledges that I could, on occasion, run into some aspects of unintended plagiarism.

 

But because I am an ‘editor of things’ this means I am comfortable rearranging writing an editingthings. In fact … I never get tired of rearranging let alone thinking. I would do it 24/7 if I didn’t have to sleep.

 

However.

 

Doing all of this without any purpose or objective is simply mental masturbation.

 

That’s why the three draft rule is a good one.

 

The first draft is all about you, what you think and how you want to say things.

 

The second draft smooths out the edges and insures the personal “you” is getting in the way of clear communication and truth.

 

The third draft insures whatever YOU want to say connects with what THEY need to hear, want to hear and should hear.

 

It is a mistake to reverse this order. Reversing the order strips the presenter of any passion and creativity … it becomes more of an “order taker” type presentation or document.

 

Anyway.

 

The other thing people say about drafts is that each one eliminates so that the last one is the ‘brevity’ version.

 

I don’t agree <in general>.

hourglass

The three draft method is actually more like an hour glass.

The first draft is almost always too long and … well … too.

The second draft tends to peel shit off of what you have.

The third draft more often puts some meat back on the bones tied to the reader/audience.

 

A lot of people, simplistically, balk at this. They don’t see the meat as useful and abhor adding things at this stage.

 

Once again, I disagree.

 

I disagree because I  typically think of Claude Hopkins, a man who pioneered the concept of advertising as we know it, in 1923 <“Scientific Advertising” is a worthwhile read with worthwhile advice applicable even in today’s world>.

 

If Hopkins was known for one thing it would be “persuasion.” Everything centered on that. Not brevity or pictures versus words or any of that bullshit we waste time pontificating over these days … just persuasion and doing whatever is necessary to persuade.

 

For example.

With a prospect standing before a salesperson, would you confine him to any certain number of words? That would be an unthinkable handicap.

 

Successful writing almost always depends on maintaining perspective – keep in mind no one really reads what you write for amusement <but that doesn’t mean you cannot amuse on occasion>.

 

Consider them as prospects standing before you, seeking for information.

Give them enough to get action.

 

Some advocate large type and big headlines. Yet no one likes salespeople who talk only in loud voices.

 

We should measure everything we do by salespeople standards not by everybody needs what i am selling deserve lifeamusement standards. Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. You can never forget you are salespeople, not a performer.

 

Seek a sale, not applause.

 

 

Regardless.

 

All presentations really can get boiled down into 3 important aspects:

 

 

  • Figure out what you want to sell <persuade people to think or do>

 

 

  • Figure out what you want to say

 

  • Figure out how you want to say it

 

All the other mumbo jumbo on ‘tricks to effective presenting’ is irrelevant if you don’t figure out these two things. In fact, I would argue you could throw away all the presentation books if you figure these two things out.

 

What you want to say sounds simple but it is not. Because inevitably you get caught up in ALL the things you want to say, prioritizing what you want to say and getting what you want to say down on paper <or whatever format you elect to organize the presentation>.

 

All I can say for sure is that you need to put it in a draft, a document or a script. Without it you cannot edit. And without editing <unless you are Bill Clinton> you are screwed.

 

Next.

 

Figuring out how you want to say it.

 

Okay. Let me tell you a truth, a fact, a ‘something no one really wants to hear.’

 

speak out microphone find your voice

99% of the time what you just figured out to say will sound like crap if you just read it as a presentation.

Maybe 99.9% of the time. Writing & speaking are two different skills. They may be derivatives of each other but one typically does not translate directly to the other.

 

There will always be presenters who are obviously reading their presentation script off a teleprompter <which is a skill in itself by the way> and it sounds obviously stilted and in some cases like it was the first time they had heard these words out loud.

 

And the issue wasn’t because they were reading a script <another complaint young people throw around when arguing they want to be ‘natural’ when presenting>. It was the script they were reading. They wrote something that sounded good in their head when they read it … but sounded stupid when actually saying it. By the way … that is why rehearsing is important.

 

Why does this shit happen? Well. Let me give you 3 thoughts <beyond the obvious lack of rehearsing>:

 

–          Forced rules of behavior

 

All the things I am going to type drive me crazy, but maybe this one the most.

These are the ‘rules’ like … you cannot stand still, or you have to move, or you can’t have your hands in your pockets, or … well … just go ahead and pick up a ‘how to’ presentation book … they will list all the ‘don’t rules’.

 

Nuts.

 

I just say ‘nuts’ to that.speaking dreams

 

I have stood with hands in my pockets just stepping up to the microphone and delivered. No one cared I wasn’t using my hands.

Why?

Because they were listening to what I had to say. As a generalization … all the ‘how to present’ rules are stupid. If you have something good to say, and you say it in a compelling, believable, likeable way, the rest of the stuff just gets in the way. It’s all about the message. If you know, and like, your message just deliver it in as comfortable a ‘behavior’ style you want.

 

Nuts to all the book rules.

 

–          Forced passion

 

This one drives me nuts too. It’s kind of like speaking with exclamation points hoping the exclamation points travel through the ether between you and your audience and pricks them in the ass to make them stand up and yell “hell yeah!”

 

online megaphone listen speakSome people shout.

Some people create sentences which they purposefully amplify the end.

Some people shake a fist, or pound a table or make some ‘exclamatory’ gesture just so everyone knows they are passionate about whatever they are talking about.

Sometimes they don’t really want to do this shit but someone suggests “show them you are passionate” and … well … the wheels start to fall of the good presentation wagon.

 

Why?

It’s all forced.

 

And it’s a shame because most presenters are actually passionate about something related to their topic <assuming you do the three draft method – me, edit, reader – in that order>. And they don’t need to be overt to communicate it. They just need to share their passion in whatever way they exude it.

 

I have been extremely passionate on a topic … and all I did was talk. I said how she felt and what I believed. And you know what? People believed me. they may not have been persuaded … but they believed what I had to say.

 

Here is the bottom line. If you care, it will show. You need not tell someone you are passionate. In fact … here you go … a rule.

Never say in a presentation, meeting or discussion … “I am passionate about ‘x’.”

Prove it without ever saying it.

 

 

–          Forced relevance <or forced theme>

 

I almost split this into two but they are just two sides of the same coin. In an attempt to make their topic relevant to either the audience or the environment <you can choose either> a presenter can go to some fairly absurd lengths.presentation asleep

 

They can use a joke which isn’t really relevant until you explain why.

 

Well, let me say this, 99% of the time if you are using a joke or come up with some forced relevance it means you are working too hard. Go back to the simple first aspect and think about what it is you want to say. If it isn’t compelling or understandable, a joke or forced metaphor or forced semi-topical linkage isn’t going to help.

 

In fact it can hurt.

 

How?

 

Because it is extraneous. And extraneous things and activity tugs the audience away from what you really want them to remember and say. I don’t usually get aggravated over this one instead I just get frustrated that the speaker doesn’t trust the topic is interesting enough, and it can be presented interestingly enough, to simply present it.

 

Lastly.

 

If I want to connect with the reader/listener with my last draft I have to put the screws down on the persuasion aspect.

And I would suggest you think about this slightly differently than many people talk about it – think about the fact what you are saying has to meet some price/value equation.

 

Simplistically … this is about alignment.

 

And, no, this isn’t about ‘first impressions’ because a presentation is a compilation/summary of impressions.

 

We all know this <but I will remind you anyway> … we are evaluating things all the time.

 

And even if we recognize that we are evaluating <like in viewing a presentation> we still don’t even recognize much of the evaluation that takes place because much of it is actually usually automatic, subconscious.

 

There has been a boatload of research done on evaluation which I will not bore you with … but will share a cliff notes summary of key points:

 

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This process of evaluation can be broken down into the rising and falling of moment memory valuetwo perceptions:  Perceived Cost and Perceived Benefit.  To be clear, the cost of something is not just money.  Cost is the receipt of something negative or the release of something positive whereas Benefit is the release of something negative or the receipt of something positive.

Any time a value presentation is made, be it a candy bar in the checkout rack at a grocery store, a pair of earrings online, or a proposal to marry, there is an initial phase when you open your mind “file cabinet” and pull the “folder” associated with whatever value is being presented.  As you open this folder, certain things will jump out at you, influencing your initial perceived cost and benefit of the value presented.  What is in that folder, what items you pull first, and how much each item affects you depends on two things:

 

  1. Your history with the value presented

 

  1. How it is initially presented

 

It’s also important to note here that the point at which a visitor makes a commitment to the transaction is not the same point at which they complete the transaction.  The time between the commitment and the transaction should be as short and simple as possible.  The more complex and time-consuming it is, the more chance the frustration of the transaction process or the “cold feet” effect could keep it from happening.

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Look.

 

Like it or not … even our presentations are being evaluated through this wacky thing called heuristics.

Pricing/value cues abound within presentations … believability cues abound within presentations … persuasion cues abound within a presentation … and you have to be aware that they will scream at the top of their lungs even if you aren’t looking at them.

 

Why do I say that?

 

You can even be silent and be giving a price or value cue.

 

For example.

Bach was a master of ‘negative space’ … building masterful musical combinations … he also used silences that are as eloquent and thought provoking as notes, tempo and syncopation.

<I used Bach because I tend to believe most of us who have built a presentation kind of feel like a composer>.

 

By the way.

 

While you may be thinking I am only discussing big important presentations which have been rehearsed and rehearsed … but this discussion actually pertains to almost any size of any draft or communications.

 

In the end.

Value is kind of like … well … the world and life

 

In fact … it reminds me of something I read:

 

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“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

Life and business <whether we like to admit it or not> is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial <therefore unique is basically artificial in its inevitable obseletion> where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

Everything has to do with everything else.

Life is a succession of events that link with each other whether we want them to or not.”

——–

Arturo Perez Revarte

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res gestae value everything

 

 

That all may be too poetic in discussing something like giving presentations, communications, creating drafts and persuasion … but simply put … “everything has to do with everything else.”

 

Well.

 

 

Communicating is part of everything.

 

big secrets make small people

September 20th, 2017

 

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“Community is the fact that we work toward the same goal, that we accept our respective roles in order to reach it.

 

Values is the fact we trust each other.

 

And, culture?

 

Culture is as much about what we encourage as what we actually permit. That matters because most people don’t do what we tell them to. They do what we let them get away with.”

 

—-

Fredrick Backman

 

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“You don’t know what you can get away with until you try.”

 

—–

Colin Powell

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Well.

 

secrets we all haveThe relationship between secrets and culture and community is one which is fraught with contradictions, conflict and humanness.

 

I imagine this conflict is driven by the natural chafing between self-interest and community <I have called this community individualism & Enlightened Individualism in the past>.

 

Yeah, yeah, yeah.

 

We talk a lot about community and team and all of that good stuff. And we talk about it with good intentions. The problem is that true community demands some sacrifice.

 

Therein lies our big secrets.

 

On occasion we decide self-interest is more important than sacrifice.

 

Uhm.

 

This is a version of ‘what you can get away with.’

 

That phrase sounds horribly horrible. It suggests nefarious type behavior. But the truth of it is most of us see what we can get away with on some very personal day-to-day less-than-nefarious type stuff.

 

We cut some corners.

We maybe don’t tell people how we truly feel <or who we truly are>.

We steal some post-it notes.

 

These are our little secrets.

 

We may even have some bigger personal secrets that we decide are just not things we want to share <these are not nefarious … just personal>.

 

 

Regardless.

 

secret own control hide

 

For many of us … our behavior arcs toward what we can get away with. That doesn’t mean it is completely unethical, or some abhorrent behavior, just that while norms set a ‘median’ standard guideline Life is constantly suggesting ‘but this one time you can get away with doing this.”

 

The problem resides with the friction between culture & community and self.

 

What I mean by that is the stronger & more powerful the cultural community norm is the bigger your secret becomes if you avoid the norms.

 

This secret takes on exponential size if you start believing that the norms that are good for you are good … and the ones that don’t match up with what you believe is your self-interest are bad.

 

You only accept the existence of the formal and informal cultural norm structure that constitutes accepted community construct … only as long as that suits your purposes.

Your big secret, therefore, doesn’t have to do with your own behavior but rather in your non-belief ,if not overall disdain> for the community norms.

 

This leads me to hate.

 

hate everythingWhy hate?

 

When you decide to see what you can get away with you have to mentally divide community into “we” and “they.” And in doing so you make ‘we’ good <which suggests what you can get away with is on the side of good> and you make ‘they’ bad.

 

This is a simplistic tactic for attempting to carry the burden of a big secret.

 

Hate is simple.

 

Hate can be an incredibly powerful empowering emotion.

 

Why?

 

In this scenario, using hate, the world becomes much easier to understand and less confusing, in the scheme of things, if you divide everything into friends & enemies, good & evil, right & wrong and a basic we & they.

 

This helps us because the world is strewn with conflict. Not just physical war but of ideas, thoughts, beliefs and attitudes. Cultures, communities and classes are bombarded with conflict after conflict. And maybe because of the sheer amount of conflict one of the first things we do is pick sides. We choose a side to stand on because … well … it is easier. It is easier than thinking or, even more difficult, trying to hold parts of two ideas which appear in conflict in our heads at the same time.

 

And once we have chosen a side we then go out and seek some information, or ‘facts’, to confirm not only what we believe but the side we have chosen – this permits us to maintain the status quo and chug along with Life as ‘normal.’

 

Oh.

 

The last thing we do is demonize, or dehumanize, the other side. We diminish them. Make them, their thoughts & ideas, lesser than.

....... making "they" smaller ........

……. making “they” smaller ……..

 

I would suggest this all just makes you smaller as a person <carrying around a big secret>.

 

Big secrets make small people … yeah … unfortunately all of us become smaller with a big secret.

 

 

And this smallness is compounded by the unfortunate fact that you become even smaller when ‘we’ are the people who others HAVE to keep big secrets from … because they believe, and know, we cannot handle them <or don’t believe in them>.

 

All secrets carry a weight to them.

 

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“To agree to keep a secret is to assume a burden.”

Sam Harris

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In fact … I could argue that all knowledge is a burden. It carries a weight of responsibility with regard to what you do with it … how you act because you have it … as well as how you think about you, and others, with it.

 

Having accepted knowledge you have made an agreement with it. I tend to small to big secrets life people communitybelieve we don’t think about this. We accept knowledge as … well … maybe like income earned – disposable income in fact. We worked for it, we earned it and it is now ours to spend as we choose.

 

But knowledge is actually more like freedom. It is an unalienable right but it is also a privilege … and therefore one assumes a responsibility to it.

 

Uhm.

 

And with responsibility comes burden. Which almost sounds odd in that something with ‘free’ in it also carries such a heavy burden.

Maybe I should just suggest that nothing really comes for free … everything has something attached to it.

 

Knowledge?

 

Responsibility … the burden of responsibility. And that is a weight you carry … one which can be as light or as heavy as you make it. But. It is a weight nonetheless. One which you learn to carry well or carry poorly.

 

Knowledge tests our ability … and our character … with regard to how well we can carry this weight. It tests how strong we are .. once again … in ability an character.

 

Having said that <and most likely having a number of people feeling a little unconfutable thinking about knowledge that way>.

 

Secrets are a completely different level of a knowledge burden.

And secrets are tricky.

 

Some are thrust upon you … unwanted but yet yours nonetheless.

 

Some are gifted you … carefully shared by someone who believes the weight it carries is too much for themselves … alone.

 

Some are just yours … built by you and carried by you.

 

But regardless of how you assume the responsibility of a secret … it is also basement of my brain secret meetingknowledge. And therefore it also carries a burden … a responsibility … and a weight.

 

I don’t have the scale to weigh them but my guess is that a knowledge secret exponentially weighs more than a traditional knowledge.

 

I also don’t have any research but I also tend to believe, just like extra physical weight, as soon as we start feeling the extra weight of a secret … we seek to shed it.

 

Therein lies the true test of character.

Therein lies how big secrets can make small people.

 

All knowledge tests you. Secrets test you even more.

 

Knowledge, and secrets, take a strength of self to carry its weight.

The weight of responsibility of having the knowledge, the weight of freedom knowledge typically gives us … and the weight of character that knowledge either makes you bigger or makes you smaller.

 

Whew.

That is a lot of extra weight we have accepted by taking on these secrets.

 

And this is where I bring in good … as in good people doing good things … as in good versus almost good.

 

That sometimes very thin line can make a massive difference in life. That sometimes very thin line can decide whether your secret makes you bigger or smaller.

 

Look.

 

If you are clever enough, even if you embrace community, you can get away with a shitload of stuff. But cleverness does not eliminate the fact you gain a bigger secret burden with every action.

 

And you know what?

 

The “community” knows we struggle with this a individuals. In fact it has even intent help flaws self bestcreated some ‘auxiliary precautions’ to help us avoid unnecessary secrets.

 

Huh?

 

This is James Madison’s Federalist Paper #51 or “if men were angels” argument:

 

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If men were angels, no government would be necessary. If angels were to govern men, neither external nor internal controls on government would be necessary. In framing a government which is to be administered by men over men, the great difficulty lies in this: you must first enable the government to control the governed; and in the next place oblige it to control itself. A dependence on the people is, no doubt, the primary control on the government; but experience has taught mankind the necessity of auxiliary precautions.

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We are no angels as people.

 

Secrets bear that truth out.

 

And … well … we all carry secrets.

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

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We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

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“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

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So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

humans can do it so quietly

September 5th, 2017

Finding the white space

 

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“The worst thing about falling to pieces is that humans can do it so quietly.”

 

inkskinned tumblr

 

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“The loneliest moment in someone’s life is when they are watching their whole world fall apart, and all they can do is stare blankly.”

 

——

F. Scott Fitzgerald

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Well.

 

Stark.

 

That is what I felt when I put these two quotes together for the first time.

stark horizon life view

Starkly absent of cynicism, pessimism or optimism.

 

Just stark.

 

Stripped of any hues of Life.

 

That’s what I felt.

 

Shit.

 

I then sat back and said “whew, if I felt that … imagine how someone feels who actually writes these things.”

 

And maybe that is my point.

 

Most of us can only imagine how it feels.

 

Most of us, at our worst, get only a glimpse of this starkness.

 

And even then our stark is most likely not this stark.

 

 

Now … what I do know that humans can fall to pieces incredibly quietly.

 

I do know that starkness is difficult to express to someone who has never seen fill-emptiness-empty-with-various-thingsstarkness.

 

I do know that there are most likely more people who, on the outside, are holding their shit together so well that most of us don’t even think to offer a ‘are you doing okay’ question.

 

I do know these are the people who so quietly are falling apart.

 

So here’s the deal.

 

Falling apart is falling apart. What I mean by that is everything, and I mean everything, that falls apart makes some sound. You just have to listen closely enough to hear it.

 

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No, now you’ve got me interested, I want to know

 

exactly what seems wrong to you, how something could

 

seem wrong to you. In what way do things get to be wrong?

 

——

John Ashbery

 

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You have to listen closely for the sound one makes when they fall to pieces noise silencequietly.

 

For there is a sound.

 

It may be just a whisper of a sound. You may even confuse it for the rustle of falling leaves.

 

But.

 

Quietly or not … as the pieces fall apart they make a sound.

 

You just have to listen closely.

 

This gets even trickier. Let me go back to my ‘stark’ opening. If you have never truly experienced stark, it is difficult to see this kind of starkness.

Sure.

You may get a sense of ‘something wrong’ but far too often we skate along the superficial surface of ‘something wrong’ assuming lack of depth or “not any starker than we have ever seen” and … well … we miss the true starkness.

 

My point?

What may sound like the rustle of some dead leaves on the ground may actually be the sound of some starkness we cannot even imagine.

 

By the way … what differentiates humans from other species isn’t opposable thumbs or the size of our brains … but rather compassion and an interest in humans – interest as in doing better, being better and jut … well … a better life <and helping people be better if they are not>.

 

While, of course, we want it to be better for ourselves we don’t want it to suck for others. And we certainly don’t want anyone to have such a stark existence that their Life retains no color or, worse, no hope.

 

The difficulty in fulfilling this inner innate characteristic is the outer irate characteristic of Life. It is always angrily demanding you to focus on it … and not the other humans occupying Life.

 

Look.

 

I am not suggesting running around listening to everyone’s whispers looking to save everyone.

 

I would suggest that the two quotes I used reminded me that saving a human … life whispers listen closelyjust one … can sometimes be enough.

 

Just listen closely.

 

Humans can fall to pieces so quietly. And no human, even someone we really do not like much, deserves to have such a stark existence that … well … they can only stare blankly at a Life falling apart.

 

do you ever lose wanting the fairy tale?

August 14th, 2017

 

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graffitti talent

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“Let me never fall into the vulgar mistake of dreaming that I am persecuted whenever I am contradicted.”

 

Ralph Waldo Emerson

 

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“We cling to our fairy tales until the price for believing in them becomes too high.”

 

Ransom Riggs

 

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So.

 

hope i want the fairy taleI came across this “I want the fairy tale” gif on a tumblr site <from the mediocre movie Notting Hill with a fabulous British cast> while looking for an image and I ignored it for awhile … and then kept coming back to it.

 

 

I kept thinking … “wanting the fairy tale”.

 

Now.

 

I didn’t mean a ‘love fairy tale.’

Nor, as I have written before, am I discussing the importance of fairytales, the stories, themselves.

 

I am thinking more as in ‘your fairy tale.’ As in “doing something that matters” or “be anyone you want” or “being important” or “being on the front cover of Time magazine” or … well … whatever fairy tale you believed was possible when you were young.

Maybe we could call it “your dream.”

 

I guess I don’t care what you call it … but … do we ever really lose wanting the fairy tale?

 

I tend to believe somewhere within us … well … maybe the 90% of us every day schmucks who never really reached the ‘fairy tale’ we may have envisioned in youth … that we haven’t really completely given up 100% of the desire for “it all” … or “the fairy tale.”

 

Now.

 

That said.

 

I don’t really agree with good ole Ransom when he says we cling to our fairy tales until the price.fight for the fairy tale does exist

 

I don’t agree because I actually believe we don’t cling to them … we more often let them slip away under the guise of “Life.”

 

 

I say slip away despite the fact it may seem like we have given it up.

 

 

In fact … I would guess the majority of us have shoved that ‘fairy tale’ deep back into some dusty corner of our mind because … well … we have shit to do and shit to deal with.

But I don’t think we should confuse that as “not wanting our fairy tale.”

 

To me.

 

This is simply reality shouting so loud that our fairy tale cannot be heard.  Its there. It just loses its voice the older and older we get.

 

But here’s what I think I know <and I could be wrong>.

 

  • Your fairy tale is always there

 

I truly believe if you had a real dream, kind of the ‘fairy tale you wanted’, not some silly childish dream … it never goes away. In fact … I think it actually whispers n your ear more often than you are most likely to admit. What I mean life whispers listen closelyby that is it whispers … and we purposefully ignore it as “silly”, unrealistic, ‘that was then’, ‘when I was young and naïve’ and … well … pick your silencing mechanism. We have a zillion different ways to muzzle our fairy tale.

 

On occasion … maybe in a moment of reflection … we actually pull it off some dusty shelf, dust it off, wonder if it still represents the fairy tale we thought it could be <and we could be> and maybe even listen to its whisper for a while.

 

Regardless.

 

Even if you do not hear it … it is still there.

 

Even if you only hear a whisper … it is still there.

 

Even if you believe you have moved on and its voice is not worth listening to anymore … it is there.

 

Which leads me to …

 

  • A fairy tale has no expiration date

 

Fairy tales do not really die. They can live forever. I think we confuse death with “we have quit on it.” now. “Quitting on it” can take on a number of extremely viable good looking high quality t-shirts.

 

Everyday life.

 

My existing career.

 

I am too old to change direction.

 

Its too late.

 

I have too many responsibilities for what I think is a ‘just me’ decision.

 

All of these t-shirts look frickin’ good on you when you look in the mirror.

 

But none of the t-shirts represent the death of your fairy tale … just something that can cover it over. A fairy tale has no expiration date.

And with that said … the only thing stopping you from pursuing your fairy tale is time <depending on your existing starting point and what you may need to do to attain your fairy tale>.

 

Uhm.

 

I think my point today is I am fairly sure most of us had some fairy tale which means that we actually still have a fairy tale.

 

I think my point today is that I am fairly sure most of us believe Life has persecuted us by persecuting our dreams and fairy tales.

 

I think my point today is that I am fairly sure most of us are making a vulgar mistake.

 

Fairy tales don’t go away, we don’t really stop wanting them and they really have no expiration date. You may find yourself at 30 going “time to go for my fairy tale” … or maybe you do so at 50 or at any age.

 

I think we forget that we really do want ‘the fairy tale’ because … well … ‘fairy tale’ sounds so “what kids think.”  fairy tales are more than true

 

That is a mistake … a vulgar mistake of not dreaming simply because you feel like Life is contradicting, and contradictory, to your fairy tale.

 

Personally I think it does no harm to sit down and say “I want the fairy tale” … and then see if it is the time to get your fairy tale. It does no harm because … uhm … what happens if you actually do make the pivot and get the fairy tale?

Sounds like it would be worth it.

Enlightened Conflict