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<channel>
	<title>Enlightened Conflict &#187; book recommendations</title>
	<atom:link href="http://brucemctague.com/tag/book-recommendations/feed" rel="self" type="application/rss+xml" />
	<link>http://brucemctague.com</link>
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		<title>2011 best tv ads</title>
		<link>http://brucemctague.com/2011-best-tv-ads</link>
		<comments>http://brucemctague.com/2011-best-tv-ads#comments</comments>
		<pubDate>Sun, 01 Jan 2012 22:42:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[2011 ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[chipotle tv ad]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategically sound ads]]></category>
		<category><![CDATA[the force tv ad]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6251</guid>
		<description><![CDATA[So. It is the end of the year &#8230; but .. at the end of November (I think) AdWeek magazine (the people magazine of the advertising industry) published their top 10 television ads of 2011. As Adweek states &#8230; it doesn’t seem that long ago that we were watching the “super bowl ads” and assessing [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/2011-best-tv-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>b2b selling, heck, selling in general</title>
		<link>http://brucemctague.com/b2b-selling-heck-selling-in-general</link>
		<comments>http://brucemctague.com/b2b-selling-heck-selling-in-general#comments</comments>
		<pubDate>Thu, 02 Sep 2010 02:40:28 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[a good business concept]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b is not rocket science]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b versus consumer]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business differentiation]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decommoditizing]]></category>
		<category><![CDATA[differentiating in commodity like categories]]></category>
		<category><![CDATA[distinct]]></category>
		<category><![CDATA[distinctness builds value]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[functional]]></category>
		<category><![CDATA[fundementals of evaluating buying process]]></category>
		<category><![CDATA[hybrid sales and marketing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[managing business]]></category>
		<category><![CDATA[managing customer information]]></category>
		<category><![CDATA[managing sales cycles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales versus marketing]]></category>
		<category><![CDATA[short term and long term results]]></category>
		<category><![CDATA[upside down traditional marketing funnel]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4456</guid>
		<description><![CDATA[Yes. I have an entire white paper on b2b marketing. But. Some things just need to be said again (and again and again and again). For some reason there seems to be a wacky belief that b2b marketing is so radically different from consumer marketing that … well … if you can do one well [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/b2b-selling-heck-selling-in-general/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>choosing the right word</title>
		<link>http://brucemctague.com/choosing-the-right-word</link>
		<comments>http://brucemctague.com/choosing-the-right-word#comments</comments>
		<pubDate>Mon, 30 Aug 2010 04:22:03 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[choose the right word]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[effective communiction]]></category>
		<category><![CDATA[great thoughts]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[using the right words]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1622</guid>
		<description><![CDATA[“Where the emotion has found its thought and the thought has found the words.&#8221; Robert Frost I love this quote for a number of reasons. Let me focus on two. First is I do love words and I truly envy people who know how to take a seemingly mixed bag of words and put them [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/choosing-the-right-word/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>about transactional branding</title>
		<link>http://brucemctague.com/about-transactional-branding</link>
		<comments>http://brucemctague.com/about-transactional-branding#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:57:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a good business concept]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[b2b versus consumer]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business differentiation]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decommoditizing]]></category>
		<category><![CDATA[differentiating in commodity like categories]]></category>
		<category><![CDATA[distinct]]></category>
		<category><![CDATA[distinctness builds value]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[functional]]></category>
		<category><![CDATA[hybrid sales and marketing]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing business]]></category>
		<category><![CDATA[managing customer information]]></category>
		<category><![CDATA[managing sales cycles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizational]]></category>
		<category><![CDATA[sales versus marketing]]></category>
		<category><![CDATA[short term and long term results]]></category>
		<category><![CDATA[upside down traditional marketing funnel]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4234</guid>
		<description><![CDATA[Ok. I use this term ‘transactional branding’ a lot when I am talking about business and defending why we shouldn’t talk about branding (or at least stop until everyone can turn off the bullshit meters and maybe all agree on terms of usage). The premise behind the phrase is that excellent marketing/communications/branding activity/whatever you want [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/about-transactional-branding/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>burger mcsausage unoriginal smarts</title>
		<link>http://brucemctague.com/burger-mcsausage-unoriginal-smarts</link>
		<comments>http://brucemctague.com/burger-mcsausage-unoriginal-smarts#comments</comments>
		<pubDate>Wed, 21 Jul 2010 14:15:57 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[being the same as the best can be good]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[competitive but not competitive]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[making people aware you sell the same thing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing parity]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no superiority increases sales]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the creepy burger king]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[winning by being unique]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2784</guid>
		<description><![CDATA[so. This television advertisement introducing the Burger King breakfast sausage biscuit (the one where the creepy king breaks into McDonald’s headquarters to steal the mcmuffin recipe): http://www.youtube.com/watch?v=ZF86Rb-uFNE The execution doesn’t confuse me but the effort makes me pause and scratch my head a little. But I guess if you have more money then you know [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/burger-mcsausage-unoriginal-smarts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Célébrons ! bastille day, baguettes &amp; vel&#8217; d&#8217;Hiv</title>
		<link>http://brucemctague.com/celebrons-bastille-day-baguettes-vel-dhiv</link>
		<comments>http://brucemctague.com/celebrons-bastille-day-baguettes-vel-dhiv#comments</comments>
		<pubDate>Wed, 14 Jul 2010 16:53:23 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[baguettes]]></category>
		<category><![CDATA[bastille day]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[conscience]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[holocaust]]></category>
		<category><![CDATA[jews in paris]]></category>
		<category><![CDATA[july 14th in france]]></category>
		<category><![CDATA[leadership by courage]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[liberty and fraternity]]></category>
		<category><![CDATA[liberty equality fraternity]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[marais paris]]></category>
		<category><![CDATA[properly ordering baguettes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[righteous among nations]]></category>
		<category><![CDATA[sarah's key]]></category>
		<category><![CDATA[the french revolution]]></category>
		<category><![CDATA[the honor of the french]]></category>
		<category><![CDATA[the marais district and vel d' hiv]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[vel d' hiv]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3078</guid>
		<description><![CDATA[Bastille Day So. Today, July 14th, France celebrates its national holiday in commemoration of the storming of the Bastille prison. Oh. Everyone should also note that if you want anything done in France today forget it. I flew through De Gaulle airport one 14th only to find out about 50% of the workers didn&#8217;t show [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/celebrons-bastille-day-baguettes-vel-dhiv/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>boy scouts part 2</title>
		<link>http://brucemctague.com/boy-scouts-part-2</link>
		<comments>http://brucemctague.com/boy-scouts-part-2#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:37:44 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[be prepared]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[boy scouts]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[heritage]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[missed opportunity]]></category>
		<category><![CDATA[no one cares how old your company is]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2088</guid>
		<description><![CDATA[So. A friend of mine sent me the following link with the Boy Scouts advertising announcement. http://adsoftheworld.com/media/print/boy_scouts_of_america_prepared hmmmmmmmmmmmmmmmmmmmmmmmmmm …. Well. Here’s the deal. And I admit. I may not be the best person to be providing a point of view here because I care about the Boy Scouts (therefore I may be biased toward being [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/boy-scouts-part-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>unhealthy eating Part 3: the campaign idea</title>
		<link>http://brucemctague.com/unhealthy-eating-part-3-the-campaign-idea</link>
		<comments>http://brucemctague.com/unhealthy-eating-part-3-the-campaign-idea#comments</comments>
		<pubDate>Mon, 12 Jul 2010 15:21:09 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[being overweight can kill]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[change adult behavior to motivate children's behavior]]></category>
		<category><![CDATA[communicate message to inspire behavior change]]></category>
		<category><![CDATA[communicating message to educate]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[it is not a moral obligation to have a thin body]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[remembering early anti smoking intitiative]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[scaring the bejesus out of people to motivate interest]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[treating unhealthy eating as an addiction]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[UK anti obesity campaign]]></category>
		<category><![CDATA[uncovering emotional trigger to stimulate behavior change]]></category>
		<category><![CDATA[unhealthy eating]]></category>
		<category><![CDATA[unhealthy eating and stimulating behavior]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2775</guid>
		<description><![CDATA[(foreword note) Ok. This has been a long time coming. My fault. I hadn&#8217;t mastered the link placement in post thing. Hang in there and maybe go back and peruse 1 &#38;2 and 4 is actually now on its way. Assuming you have read Parts 1 &#38; 2 of this diatribe you are tagging along [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/unhealthy-eating-part-3-the-campaign-idea/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>speaking &amp; silence</title>
		<link>http://brucemctague.com/speaking-silence</link>
		<comments>http://brucemctague.com/speaking-silence#comments</comments>
		<pubDate>Thu, 17 Jun 2010 15:07:04 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[deadly fear of silence]]></category>
		<category><![CDATA[don't fill empty space because it is empty]]></category>
		<category><![CDATA[effective communication]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[filling space with words]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[leaving something unsaid can be good]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[saying the wrong thing or saying nothing]]></category>
		<category><![CDATA[speaking and silence]]></category>
		<category><![CDATA[the courage to listen]]></category>
		<category><![CDATA[the power of silence]]></category>
		<category><![CDATA[there is a time to not talk]]></category>
		<category><![CDATA[Winston Churchill]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2732</guid>
		<description><![CDATA[The real art of conversation is not only to say the right thing at the right time, but also to leave unsaid the wrong thing at the tempting moment. -          teen blogger Taychyka Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen. -          [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/speaking-silence/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Generation 4: role of an education plan</title>
		<link>http://brucemctague.com/global-generation-4-role-of-an-education-plan</link>
		<comments>http://brucemctague.com/global-generation-4-role-of-an-education-plan#comments</comments>
		<pubDate>Mon, 14 Jun 2010 01:02:13 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a grassroots anti ignorance campaign]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[amnesty international]]></category>
		<category><![CDATA[attitudes of a generation]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creating desired behavior]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[effecting a generation is long term]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[foundation of values with everyday people globally]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[Global generation]]></category>
		<category><![CDATA[human rights]]></category>
		<category><![CDATA[human rights grassroots]]></category>
		<category><![CDATA[human rights intervention]]></category>
		<category><![CDATA[human rights preventative]]></category>
		<category><![CDATA[Human Rights Wtch]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[people's freedom of understanding]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the economist]]></category>
		<category><![CDATA[United Nations declaration of human rights]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2642</guid>
		<description><![CDATA[So. This Global Generation I keep talking about. These kids some of whom haven’t even been born. I have been struggling a bit to explain the implementation of the education platform. And then I opened up the new Economist and there were two articles back to back on Human Rights. The key article to me [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-generation-4-role-of-an-education-plan/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>an interesting company and idea</title>
		<link>http://brucemctague.com/an-interesting-company-and-idea</link>
		<comments>http://brucemctague.com/an-interesting-company-and-idea#comments</comments>
		<pubDate>Thu, 27 May 2010 15:04:18 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a good business concept]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[hybrid sales and marketing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[managing business]]></category>
		<category><![CDATA[managing customer information]]></category>
		<category><![CDATA[managing sales cycles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales versus marketing]]></category>
		<category><![CDATA[short term and long term results]]></category>
		<category><![CDATA[upside down traditional marketing funnel]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2416</guid>
		<description><![CDATA[the company is Telaffects Ok. I don&#8217;t write about specific companies and products/services often because, well, I am not really in the endorsement business. But. every once in awhile you run into something you kind of just have to share because it is one of those smaller companies (that always seem to be very very [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/an-interesting-company-and-idea/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>lets tell people to trust us</title>
		<link>http://brucemctague.com/lets-tell-people-to-trust-us</link>
		<comments>http://brucemctague.com/lets-tell-people-to-trust-us#comments</comments>
		<pubDate>Fri, 21 May 2010 15:32:31 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[asking questions]]></category>
		<category><![CDATA[becoming trustworthy]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[building trust among consumers]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[earning the right to do things]]></category>
		<category><![CDATA[I am trusted]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[proving yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[telling people to trust]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2429</guid>
		<description><![CDATA[As most people know I don&#8217;t really like business help books. To me they are mostly like trying to read a People magazine to catch up on the world news. Sound bites. Lots of entertainment. Some great gossip and you either feel like you want to be one of them or glad you will never [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/lets-tell-people-to-trust-us/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Global Generation part 2: a look at millennials</title>
		<link>http://brucemctague.com/global-generation-part-2-a-look-at-millennials</link>
		<comments>http://brucemctague.com/global-generation-part-2-a-look-at-millennials#comments</comments>
		<pubDate>Tue, 11 May 2010 14:30:22 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[2048 initiative]]></category>
		<category><![CDATA[4th turning]]></category>
		<category><![CDATA[a generation of concerned citizens]]></category>
		<category><![CDATA[a global education kids initiative]]></category>
		<category><![CDATA[a net education platform]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[affecting people’s conflict behavior]]></category>
		<category><![CDATA[aligning generational attitude and technology and consumer trends]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[awakenings]]></category>
		<category><![CDATA[beating the system]]></category>
		<category><![CDATA[betterment of child’s minds]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[building character]]></category>
		<category><![CDATA[building the global generation]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[children and critical thinking]]></category>
		<category><![CDATA[children out of school]]></category>
		<category><![CDATA[children’s education]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community individualism]]></category>
		<category><![CDATA[conflict and people]]></category>
		<category><![CDATA[content dissemination trends]]></category>
		<category><![CDATA[corrolation between education and human rights]]></category>
		<category><![CDATA[corrolation between education and values]]></category>
		<category><![CDATA[creating innovation attitude in children]]></category>
		<category><![CDATA[creating the next generation of thinkers]]></category>
		<category><![CDATA[creating the next generation of thinkers using the web]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[curiosity is the enemy of ignorance]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[developing cross cultural skills]]></category>
		<category><![CDATA[developing minds of next generation of thinkers]]></category>
		<category><![CDATA[developing social and emotional competencies]]></category>
		<category><![CDATA[educating using the net]]></category>
		<category><![CDATA[education and collaboration]]></category>
		<category><![CDATA[education is not always equal]]></category>
		<category><![CDATA[education to enlighten]]></category>
		<category><![CDATA[effective teaching globally]]></category>
		<category><![CDATA[enabling generations]]></category>
		<category><![CDATA[encouraging curiosity]]></category>
		<category><![CDATA[encouraging understanding of choices]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[every child deserves a chance]]></category>
		<category><![CDATA[expanding a generation’s brain power]]></category>
		<category><![CDATA[free your mind]]></category>
		<category><![CDATA[generation after millennials]]></category>
		<category><![CDATA[generation attitudes]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[global collaboration]]></category>
		<category><![CDATA[global collaboration and learning]]></category>
		<category><![CDATA[Global generation]]></category>
		<category><![CDATA[global generation education]]></category>
		<category><![CDATA[heros]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[hope in learning]]></category>
		<category><![CDATA[human rights]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[ignorance is the enemy]]></category>
		<category><![CDATA[imagining a better education system]]></category>
		<category><![CDATA[impacting kid’s education]]></category>
		<category><![CDATA[jared leto]]></category>
		<category><![CDATA[jared leto free your mind]]></category>
		<category><![CDATA[kid’s education and human rights globally]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[learning by lurking]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making an idea happen]]></category>
		<category><![CDATA[many good kids fail]]></category>
		<category><![CDATA[mass mingling impact on Global Generation]]></category>
		<category><![CDATA[measuring exclusion from primary education]]></category>
		<category><![CDATA[measuring generational attitudes]]></category>
		<category><![CDATA[measuring generational behavior]]></category>
		<category><![CDATA[measuring global education]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[mitigating conflict]]></category>
		<category><![CDATA[mobile technology impacting education]]></category>
		<category><![CDATA[mtv europe awards]]></category>
		<category><![CDATA[net education]]></category>
		<category><![CDATA[next generation of thinkers]]></category>
		<category><![CDATA[peace on facebook]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[pop up schools]]></category>
		<category><![CDATA[pre school global education]]></category>
		<category><![CDATA[project global generation]]></category>
		<category><![CDATA[project global generation global collaboration]]></category>
		<category><![CDATA[redefining children’s education with a global initiative]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[role of the web in generations]]></category>
		<category><![CDATA[small group of thoughtful people]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[teaching kids globally]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the economist e-communication and society]]></category>
		<category><![CDATA[the global generation]]></category>
		<category><![CDATA[The wire and education]]></category>
		<category><![CDATA[there are excuses for not getting an education]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[thoughtful and committed passion]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[twitter triumph of humanity]]></category>
		<category><![CDATA[UNESCO children out of school]]></category>
		<category><![CDATA[unravelings]]></category>
		<category><![CDATA[using cell technology for education]]></category>
		<category><![CDATA[values systems]]></category>
		<category><![CDATA[web based collaboration education]]></category>
		<category><![CDATA[web based global education]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[young children collaborating online]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2196</guid>
		<description><![CDATA[This is a continuation of my thoughts on the Global Generation given there was an excellent new study about the Millennial Generation (sometimes referred to as Gen Y) issued several weeks ago (and the fact I continue to argue that the Millennials cannot be the Global Generation). As the millennials emerge into adulthood their experience [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-generation-part-2-a-look-at-millennials/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>deciding what you want to be</title>
		<link>http://brucemctague.com/deciding-what-you-want-to-be</link>
		<comments>http://brucemctague.com/deciding-what-you-want-to-be#comments</comments>
		<pubDate>Fri, 23 Apr 2010 15:39:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[business leaders]]></category>
		<category><![CDATA[Catcher in the Rye]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[parents]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[teachers]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=2056</guid>
		<description><![CDATA[&#8220;Anyway, I keep picturing all these little kids playing some game in this big field of rye and all. Thousands of little kids, and nobody&#8217;s around &#8211; nobody big, I mean &#8211; except me. And I&#8217;m standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/deciding-what-you-want-to-be/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>unhealthy eating Part 1: obesity ain&#8217;t the issue</title>
		<link>http://brucemctague.com/unhealthy-eating-part-1-obesity-aint-the-issue</link>
		<comments>http://brucemctague.com/unhealthy-eating-part-1-obesity-aint-the-issue#comments</comments>
		<pubDate>Mon, 19 Apr 2010 14:25:41 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[appearance and fitness]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creating behavior change]]></category>
		<category><![CDATA[eating as an addiction]]></category>
		<category><![CDATA[health at every size]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[obesity]]></category>
		<category><![CDATA[personal responsibility]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unhealthy eating]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1806</guid>
		<description><![CDATA[It is clear to see that Obesity is going to become our next &#8220;global warming&#8221; type topic. Not only is weight/health of the population a real issue but now politicians are warming to the issue as a way to get some media time. so here it comes. And, as with most government discussions, they are [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/unhealthy-eating-part-1-obesity-aint-the-issue/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kornflakes, Kids and Knowledge</title>
		<link>http://brucemctague.com/kornflakes-kids-and-knowledge</link>
		<comments>http://brucemctague.com/kornflakes-kids-and-knowledge#comments</comments>
		<pubDate>Mon, 12 Apr 2010 14:09:52 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[book trivia]]></category>
		<category><![CDATA[cereal boxes]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[curiosity]]></category>
		<category><![CDATA[fighting ignorance]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[kids curiosity]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1642</guid>
		<description><![CDATA[Yeah. I eat cornflakes (cheerios too). &#160; And I even sometimes don&#8217;t eat them at breakfast (I know. crazy, huh?). Regardless I don&#8217;t eat them sitting around a kitchen table staring at the box with nothing else to do. So. When I went to throw the box away I happened to see the back of [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/kornflakes-kids-and-knowledge/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>poland&#8217;s ongoing pain</title>
		<link>http://brucemctague.com/poland%e2%80%99s-ongoing-pain</link>
		<comments>http://brucemctague.com/poland%e2%80%99s-ongoing-pain#comments</comments>
		<pubDate>Mon, 12 Apr 2010 02:34:52 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[europe]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[hussars]]></category>
		<category><![CDATA[katyn]]></category>
		<category><![CDATA[poland]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[tragedy]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1689</guid>
		<description><![CDATA[Yesterday&#8217;s plane crash that eliminated almost 50% of Poland&#8217;s leadership in Russia is a tragedy. Just another for Poland over centuries of their existence. A combination of events and history makes this an even larger tragedy. As background. The Kingdom of Poland was formed in 1025 and in 1569 it cemented a long association with [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/poland%e2%80%99s-ongoing-pain/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, those funny Europeans &#8211; French, Germans, Greeks</title>
		<link>http://brucemctague.com/oh-those-funny-europeans-french-germans-greeks</link>
		<comments>http://brucemctague.com/oh-those-funny-europeans-french-germans-greeks#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:21:42 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[responsibility]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=769</guid>
		<description><![CDATA[I think it is difficult for us Americans to truly understand country-to-country tension. (well. unless the fact we despise that Canada has better beer and have disdain for their overall happiness). Oh, and I don&#8217;t mean like an Al Qaeda type thing. I am talking about that disdainful relationship borne of time. We may understand [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A book to read.  Warsaw 1920: Lenin&#8217;s Failed Conquest of Europe</title>
		<link>http://brucemctague.com/a-book-to-read-warsaw-1920-lenins-failed-conquest-of-europe</link>
		<comments>http://brucemctague.com/a-book-to-read-warsaw-1920-lenins-failed-conquest-of-europe#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:34:25 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[invasion]]></category>
		<category><![CDATA[Lenin]]></category>
		<category><![CDATA[poland]]></category>
		<category><![CDATA[soviet union]]></category>
		<category><![CDATA[Warsaw 1920]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=737</guid>
		<description><![CDATA[Wow. What a good read. Especially if you like obscure but interesting history. I had no clue that in 1920 that Lenin decided to invade Poland (which had only recently become a country again after being split between Russia, Germany and Austria for over a hundred years). The history of Poland is interesting in itself [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/a-book-to-read-warsaw-1920-lenins-failed-conquest-of-europe/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Disruption: Overturning Conventions and Shaking Up the Marketplace by Jean Marie Dru</title>
		<link>http://brucemctague.com/disruption-overturning-conventions-and-shaking-up-the-marketplace-by-jean-marie-dru</link>
		<comments>http://brucemctague.com/disruption-overturning-conventions-and-shaking-up-the-marketplace-by-jean-marie-dru#comments</comments>
		<pubDate>Thu, 11 Feb 2010 13:24:15 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[contradictions]]></category>
		<category><![CDATA[Disruption]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[jean marie dru]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=538</guid>
		<description><![CDATA[As noted in an earlier post I don&#8217;t like most business books. Drivel hidden in buzzwords. And then there is Disruption. The strategic foundation is so simple and clearly good it is a worthwhile read for anyone in business. Whether you actually use the disruption methodology or not the idea of positioning in a way [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/disruption-overturning-conventions-and-shaking-up-the-marketplace-by-jean-marie-dru/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

