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	<title>Enlightened Conflict &#187; brand</title>
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	<link>http://brucemctague.com</link>
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		<title>the unAmerican american tradition</title>
		<link>http://brucemctague.com/the-unamerican-american-tradition</link>
		<comments>http://brucemctague.com/the-unamerican-american-tradition#comments</comments>
		<pubDate>Sat, 04 Feb 2012 17:38:58 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[8th biggest beer day]]></category>
		<category><![CDATA[america has lost its beers]]></category>
		<category><![CDATA[american beer]]></category>
		<category><![CDATA[american beer connoisseurs]]></category>
		<category><![CDATA[beer]]></category>
		<category><![CDATA[beer and bonding]]></category>
		<category><![CDATA[beer is good]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Bud isn't american]]></category>
		<category><![CDATA[budweiser]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[champagne of beer]]></category>
		<category><![CDATA[coors]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[no high falutin micro brews]]></category>
		<category><![CDATA[super bowl beer tradition]]></category>
		<category><![CDATA[the character of beer]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unamerican beer]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1871</guid>
		<description><![CDATA[Ok. This is about the American tradition (the super bowl) and an un-American aspect (the fact there just aren’t that many American beers left). The super bowl (according to Nielsen sales studies) is the 8th biggest beer day of the year. It is behind the 4th of July, Labor Day, Memorial Day, Father&#8217;s Day, Christmas/New [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/the-unamerican-american-tradition/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>never interrupt the enemy</title>
		<link>http://brucemctague.com/never-interrupt-the-enemy</link>
		<comments>http://brucemctague.com/never-interrupt-the-enemy#comments</comments>
		<pubDate>Tue, 31 Jan 2012 13:10:23 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[aiming high]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[art of staying]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[difficult lessons]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[easier to recognize when you don’t suck]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[going with your gut]]></category>
		<category><![CDATA[greatest danger is aiming too low]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[let someone suck as long as they want]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[michelanglo]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[napoleon and business]]></category>
		<category><![CDATA[never interrupt the enemy]]></category>
		<category><![CDATA[oblivious to sucking]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[patty griffin]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reach for the stars]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safer to stay then go]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stay or go]]></category>
		<category><![CDATA[stop on a high note]]></category>
		<category><![CDATA[stop when you suck]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[stressful decisions]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[suckedness]]></category>
		<category><![CDATA[sucking is like quicksand]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[thinking too much]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[thrive on dreams and possibilities]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[trapped by fear]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[what do you do when you get what you want]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6762</guid>
		<description><![CDATA[“Never interrupt the enemy when he is making a mistake.” - Napoleon Bonaparte This is a follow up to yesterday&#8217;s “when you start to suck, stop.” Why? Well. Because that one was focused on your suckedness and this is focused on someone else’s suckedness. Simplistically. If your enemy is starting to suck … don’t interrupt. [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/never-interrupt-the-enemy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>knowing when to stop</title>
		<link>http://brucemctague.com/knowing-when-to-stop</link>
		<comments>http://brucemctague.com/knowing-when-to-stop#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:51:04 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[aiming high]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[art of staying]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business lessons]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[difficult lessons]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[easier to recognize when you don't suck]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[going with your gut]]></category>
		<category><![CDATA[greatest danger is aiming too low]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[michelanglo]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[oblivious to sucking]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[patty griffin]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reach for the stars]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safer to stay then go]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stay or go]]></category>
		<category><![CDATA[stop on a high note]]></category>
		<category><![CDATA[stop when you suck]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[stressful decisions]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[suckedness]]></category>
		<category><![CDATA[sucking is like quicksand]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[thinking too much]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[thrive on dreams and possibilities]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[trapped by fear]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[what do you do when you get what you want]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6746</guid>
		<description><![CDATA[“when you start to suck, stop” – Kristen Hersh So. This is so explanatory it needs no explanation. However. What I would suggest to everyone is that, in general, people don’t stop when they start to suck. And they don&#8217;t for one of two reasons: They are oblivious to their sucking. They recognize their suckedness [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/knowing-when-to-stop/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>confessions of an ad man</title>
		<link>http://brucemctague.com/confessions-of-an-ad-man</link>
		<comments>http://brucemctague.com/confessions-of-an-ad-man#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:25:36 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a business consultant]]></category>
		<category><![CDATA[account management in ad agencies]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[client services]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unique person in an ad agency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6457</guid>
		<description><![CDATA[Well. Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot. And maybe because of that I thought I should take a moment and share some truths. Because the business (for the [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/confessions-of-an-ad-man/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>rat girl thoughts</title>
		<link>http://brucemctague.com/rat-girl-thoughts</link>
		<comments>http://brucemctague.com/rat-girl-thoughts#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:03:39 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[amazing songwriter]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[articulation skills]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[books about musicians]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[cognitive thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[creative innovators]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good books]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[ignore at your own peril]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[influence of internet]]></category>
		<category><![CDATA[influencing thinking]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[kristen hersh]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rat girl]]></category>
		<category><![CDATA[real ramona]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[role of internet]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the next generation of thinkers]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[throwing muses]]></category>
		<category><![CDATA[tonya donnelly]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[young influencing everyone]]></category>
		<category><![CDATA[young people are smarter than you think]]></category>
		<category><![CDATA[youth can surprise us]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6691</guid>
		<description><![CDATA[So. I wrote about Rat Girl (Kristen Hersh) awhile back … and have been meaning to come back to the book and some quotable/comment-able thoughts from Kristen and her book. Let me say this upfront. Rarely have I found so many quotable thoughts from one book. Anyway. There is no particular order for these thoughts [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/rat-girl-thoughts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>to be yourself or nobody</title>
		<link>http://brucemctague.com/to-be-yourself-or-nobody</link>
		<comments>http://brucemctague.com/to-be-yourself-or-nobody#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:14:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[being distinct]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[doubt]]></category>
		<category><![CDATA[ee cummings]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[fight the hardest battle to be yourself]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason for being]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stand for something within yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6552</guid>
		<description><![CDATA[“To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight and never stop fighting.” - ee cummings Just when I think the battle to be yourself ends when you have gained [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/to-be-yourself-or-nobody/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>fearless work</title>
		<link>http://brucemctague.com/fearless-work</link>
		<comments>http://brucemctague.com/fearless-work#comments</comments>
		<pubDate>Thu, 19 Jan 2012 15:48:19 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[amazing songwriter]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[articulation skills]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[books about musicians]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[cognitive thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[creative innovators]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good books]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[ignore at your own peril]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[influence of internet]]></category>
		<category><![CDATA[influencing thinking]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[kristen hersh]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rat girl]]></category>
		<category><![CDATA[real ramona]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[role of internet]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the next generation of thinkers]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[throwing muses]]></category>
		<category><![CDATA[tonya donnelly]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[young influencing everyone]]></category>
		<category><![CDATA[young people are smarter than you think]]></category>
		<category><![CDATA[youth can surprise us]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6618</guid>
		<description><![CDATA[Creativity is a tricky thing. Having been involved in the creativity business in some form for over 20 years I recognize that the best of the creative best are … well … part insecure … and part fearless. And it’s the fearless part that I am going to write about because I saw this quote [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/fearless-work/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>tolkein part 1: living &amp; adventures</title>
		<link>http://brucemctague.com/tolkein-part-1-living-adventures</link>
		<comments>http://brucemctague.com/tolkein-part-1-living-adventures#comments</comments>
		<pubDate>Mon, 16 Jan 2012 14:06:08 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[aiming high]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[greatest danger is aiming too low]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[michelanglo]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reach for the stars]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[thrive on dreams and possibilities]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[what do you do when you get what you want]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6308</guid>
		<description><![CDATA[So. I have been a JRR Tolkien and Lord of the Rings/Hobbit fan since grade school when one ambitious teacher read us The Hobbit during reading time (in whatever grade someone has reading time). I was fascinated by the battles and the drama and the cast of characters.  My imagination went wild with the possibilities [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/tolkein-part-1-living-adventures/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>tolkien Part 2:  glittering &amp; wandering</title>
		<link>http://brucemctague.com/tolkien-part-2-glittering-wandering</link>
		<comments>http://brucemctague.com/tolkien-part-2-glittering-wandering#comments</comments>
		<pubDate>Mon, 16 Jan 2012 14:05:53 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[aiming high]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[greatest danger is aiming too low]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[michelanglo]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reach for the stars]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[thrive on dreams and possibilities]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[what do you do when you get what you want]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6306</guid>
		<description><![CDATA[Ok. What I said to open Tolkien part 1 still stands (I just didn’t want to repeat it). Here are 2 more stanzas from Lord of the Rings I like: “all that is gold does not glitter, Not all those who wander are lost; The old that is strong does not wither, Deep roots are [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/tolkien-part-2-glittering-wandering/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 best tv ads</title>
		<link>http://brucemctague.com/2011-best-tv-ads</link>
		<comments>http://brucemctague.com/2011-best-tv-ads#comments</comments>
		<pubDate>Sun, 01 Jan 2012 22:42:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[2011 ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[chipotle tv ad]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategically sound ads]]></category>
		<category><![CDATA[the force tv ad]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6251</guid>
		<description><![CDATA[So. It is the end of the year &#8230; but .. at the end of November (I think) AdWeek magazine (the people magazine of the advertising industry) published their top 10 television ads of 2011. As Adweek states &#8230; it doesn’t seem that long ago that we were watching the “super bowl ads” and assessing [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/2011-best-tv-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>global latin American</title>
		<link>http://brucemctague.com/global-latin-american</link>
		<comments>http://brucemctague.com/global-latin-american#comments</comments>
		<pubDate>Thu, 29 Dec 2011 12:49:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good bank advertising]]></category>
		<category><![CDATA[i am a global latin american]]></category>
		<category><![CDATA[itau bank]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[smart copywriting]]></category>
		<category><![CDATA[the global latin american bank]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6243</guid>
		<description><![CDATA[Every once in awhile you come across some magazine advertising that makes you actually stop and look (rare &#8230; I know). It isn&#8217;t annoying, smelly (those damn cosmetic ads), condescending, impossible to figure out what they were trying to say (or why they did it) or have some random half naked model in it. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-latin-american/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>if your reason for being is big enough</title>
		<link>http://brucemctague.com/if-your-reason-for-being-is-big-enough</link>
		<comments>http://brucemctague.com/if-your-reason-for-being-is-big-enough#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:59:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason for being]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stand for something within yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5802</guid>
		<description><![CDATA[Ok. This is a simple idea in concept but fraught with peril in implementation. The concept. If your reason for being is big enough you will get noticed. I will state the obvious behind this thought just to get it out of the way. If your reason for being is big enough there is … [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>your soul’s value</title>
		<link>http://brucemctague.com/your-soul%e2%80%99s-value</link>
		<comments>http://brucemctague.com/your-soul%e2%80%99s-value#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:33:59 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5842</guid>
		<description><![CDATA[ok. This isn’t a religious post. Nor is this about selling your soul to the devil. Its nothing really that deep. Ok. Maybe its deep just not that kind of deep. This is simply about how far someone is willing to go to sell.  Or maybe better said how far someone will go to get [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/your-soul%e2%80%99s-value/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VW</title>
		<link>http://brucemctague.com/vw</link>
		<comments>http://brucemctague.com/vw#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:22:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising based on brand character]]></category>
		<category><![CDATA[advertising I respect]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiating based on character]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good tv commercials]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[VW advertising]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6038</guid>
		<description><![CDATA[Ok. VW has always done some really nice advertising. They remain one of the few companies who really has understood that what differentiates them is their product’s brand character and not really their features (or the lack thereof). What I mean by that is while they will talk about a sometimes quirky appearance or how [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/vw/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Orange</title>
		<link>http://brucemctague.com/orange</link>
		<comments>http://brucemctague.com/orange#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:21:35 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising and borrowed interest]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[darth and orange mobile]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[leading a category through advertising]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lord of the ringtones]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6019</guid>
		<description><![CDATA[So. Orange mobile is the biggest European cellular company (maybe largest globally but I am too lazy to research). And they have inspired me to write about something I actually know something about (advertising in case you were guessing). They have developed a brilliantly well written funny campaign to talk about themselves through borrowed interest [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/orange/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>a company of adventurers</title>
		<link>http://brucemctague.com/a-company-of-adventurers</link>
		<comments>http://brucemctague.com/a-company-of-adventurers#comments</comments>
		<pubDate>Mon, 10 Oct 2011 12:08:32 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5889</guid>
		<description><![CDATA[Leadership is a tricky thing. It is walking a fine line of truth (grounded in what is real as well as ‘not lying’) and aspirational (giving people a glimpse of what they can be). And, as with anything, this is about some functional practical things and emotional soul searching things. Oh.  And connecting them.  It [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/a-company-of-adventurers/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>zone of mediocrity</title>
		<link>http://brucemctague.com/zone-of-mediocrity</link>
		<comments>http://brucemctague.com/zone-of-mediocrity#comments</comments>
		<pubDate>Thu, 21 Jul 2011 12:09:14 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5543</guid>
		<description><![CDATA[“Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them.” Joseph Heller “We must overcome the notion that we must be regular&#8230;it robs you of the chance to be extraordinary and leads you to the mediocre.” Uta Hagen Ok. One of the things that consistently amazes me in [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/zone-of-mediocrity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>heineken &amp; music</title>
		<link>http://brucemctague.com/heineken-music</link>
		<comments>http://brucemctague.com/heineken-music#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:07:45 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[heineken advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music and advertising]]></category>
		<category><![CDATA[the asteroid galaxy tour]]></category>
		<category><![CDATA[tv commercial music]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5501</guid>
		<description><![CDATA[First. I love a cold Heineken. Probably my favorite brew when the day calls for a beer. Second. I have hated Heineken advertising for a very very long time.  I have continuously thought whomever was doing the work was missing what Heineken was all about as a brand.  In general the advertising seemed to continue [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/heineken-music/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>expectations as an economy</title>
		<link>http://brucemctague.com/expectations-as-an-economy</link>
		<comments>http://brucemctague.com/expectations-as-an-economy#comments</comments>
		<pubDate>Tue, 17 May 2011 12:50:19 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[do not fear the event]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[facing overwhelming responsibilities]]></category>
		<category><![CDATA[fear saps energy]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect the burden of leadership]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4793</guid>
		<description><![CDATA[This one is about those pesky demanding consumers. And their pesky attitudes &#38; expectations. Oh. Expectations. Expectations are truly tricky things. They elevate quickly (even moreso in the web-based transparency driven world) and they decrease grudgingly. Once a consumer has experienced a truly 100% perfect experience the bar has been set. And in today&#8217;s world? [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/expectations-as-an-economy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>find your beach with corona</title>
		<link>http://brucemctague.com/find-your-beach-with-corona</link>
		<comments>http://brucemctague.com/find-your-beach-with-corona#comments</comments>
		<pubDate>Fri, 22 Apr 2011 21:37:47 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corona]]></category>
		<category><![CDATA[find your beach]]></category>
		<category><![CDATA[good beer advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music in tv ads]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[secret sun by jesse harris]]></category>
		<category><![CDATA[steadfastly in character]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the beach is where you make it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5223</guid>
		<description><![CDATA[Ok. I just saw (heard) the Corona television campaign again this weekend.  Haven’t seen it in a while and I had almost forgotten how much i like it. First.  Let me say that I have always liked the Corona advertising.  Simple.  Charming.  Always a little smile. And always perfectly captured the essence of all ‘senses’ [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/find-your-beach-with-corona/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

