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	<title>Enlightened Conflict &#187; branding</title>
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	<link>http://brucemctague.com</link>
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		<item>
		<title>rat girl thoughts</title>
		<link>http://brucemctague.com/rat-girl-thoughts</link>
		<comments>http://brucemctague.com/rat-girl-thoughts#comments</comments>
		<pubDate>Fri, 27 Jan 2012 13:03:39 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[amazing songwriter]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[articulation skills]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[books about musicians]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[cognitive thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[creative innovators]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good books]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[ignore at your own peril]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[influence of internet]]></category>
		<category><![CDATA[influencing thinking]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[kristen hersh]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rat girl]]></category>
		<category><![CDATA[real ramona]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[role of internet]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the next generation of thinkers]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[throwing muses]]></category>
		<category><![CDATA[tonya donnelly]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[young influencing everyone]]></category>
		<category><![CDATA[young people are smarter than you think]]></category>
		<category><![CDATA[youth can surprise us]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6691</guid>
		<description><![CDATA[So. I wrote about Rat Girl (Kristen Hersh) awhile back … and have been meaning to come back to the book and some quotable/comment-able thoughts from Kristen and her book. Let me say this upfront. Rarely have I found so many quotable thoughts from one book. Anyway. There is no particular order for these thoughts [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/rat-girl-thoughts/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>to be yourself or nobody</title>
		<link>http://brucemctague.com/to-be-yourself-or-nobody</link>
		<comments>http://brucemctague.com/to-be-yourself-or-nobody#comments</comments>
		<pubDate>Thu, 26 Jan 2012 13:14:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[being distinct]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[doubt]]></category>
		<category><![CDATA[ee cummings]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[fight the hardest battle to be yourself]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason for being]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stand for something within yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6552</guid>
		<description><![CDATA[“To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight and never stop fighting.” - ee cummings Just when I think the battle to be yourself ends when you have gained [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/to-be-yourself-or-nobody/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>facts and creation</title>
		<link>http://brucemctague.com/facts-and-creation</link>
		<comments>http://brucemctague.com/facts-and-creation#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:34:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6419</guid>
		<description><![CDATA[“Without the hard little bits of marble which are called &#8216;facts&#8217; or &#8216;data&#8217; one cannot compose a mosaic; what matters, however, are not so much the individual bits, but the successive patterns into which you arrange them, then break them up and rearrange them.” - The Act of Creation I find it tragic to watch [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/facts-and-creation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>fearless work</title>
		<link>http://brucemctague.com/fearless-work</link>
		<comments>http://brucemctague.com/fearless-work#comments</comments>
		<pubDate>Thu, 19 Jan 2012 15:48:19 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[amazing songwriter]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[articulation skills]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[books about musicians]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[cognitive thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[creative innovators]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good books]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[ignore at your own peril]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[influence of internet]]></category>
		<category><![CDATA[influencing thinking]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[kristen hersh]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rat girl]]></category>
		<category><![CDATA[real ramona]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[role of internet]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the next generation of thinkers]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[throwing muses]]></category>
		<category><![CDATA[tonya donnelly]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[tweens]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[young influencing everyone]]></category>
		<category><![CDATA[young people are smarter than you think]]></category>
		<category><![CDATA[youth can surprise us]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6618</guid>
		<description><![CDATA[Creativity is a tricky thing. Having been involved in the creativity business in some form for over 20 years I recognize that the best of the creative best are … well … part insecure … and part fearless. And it’s the fearless part that I am going to write about because I saw this quote [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/fearless-work/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2011 best tv ads</title>
		<link>http://brucemctague.com/2011-best-tv-ads</link>
		<comments>http://brucemctague.com/2011-best-tv-ads#comments</comments>
		<pubDate>Sun, 01 Jan 2012 22:42:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[2011 ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[chipotle tv ad]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategically sound ads]]></category>
		<category><![CDATA[the force tv ad]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6251</guid>
		<description><![CDATA[So. It is the end of the year &#8230; but .. at the end of November (I think) AdWeek magazine (the people magazine of the advertising industry) published their top 10 television ads of 2011. As Adweek states &#8230; it doesn’t seem that long ago that we were watching the “super bowl ads” and assessing [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/2011-best-tv-ads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>global latin American</title>
		<link>http://brucemctague.com/global-latin-american</link>
		<comments>http://brucemctague.com/global-latin-american#comments</comments>
		<pubDate>Thu, 29 Dec 2011 12:49:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good bank advertising]]></category>
		<category><![CDATA[i am a global latin american]]></category>
		<category><![CDATA[itau bank]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[smart copywriting]]></category>
		<category><![CDATA[the global latin american bank]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6243</guid>
		<description><![CDATA[Every once in awhile you come across some magazine advertising that makes you actually stop and look (rare &#8230; I know). It isn&#8217;t annoying, smelly (those damn cosmetic ads), condescending, impossible to figure out what they were trying to say (or why they did it) or have some random half naked model in it. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-latin-american/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the more things change the more they stay the same</title>
		<link>http://brucemctague.com/the-more-things-change-the-more-they-stay-the-same</link>
		<comments>http://brucemctague.com/the-more-things-change-the-more-they-stay-the-same#comments</comments>
		<pubDate>Tue, 27 Dec 2011 16:46:39 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[a full life]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[choices leading to full life]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making choices]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6226</guid>
		<description><![CDATA[First. Because of the business I am in (marketing advertising business consulting) I am constantly inundated with the buzzwords associated with the “new and unique” … and all the pontificators who spout them … and how people are constantly suggesting the world is changing &#8211; like it has never changed before. Second. Because of the [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/the-more-things-change-the-more-they-stay-the-same/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>if your reason for being is big enough</title>
		<link>http://brucemctague.com/if-your-reason-for-being-is-big-enough</link>
		<comments>http://brucemctague.com/if-your-reason-for-being-is-big-enough#comments</comments>
		<pubDate>Wed, 14 Dec 2011 12:59:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason for being]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stand for something within yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5802</guid>
		<description><![CDATA[Ok. This is a simple idea in concept but fraught with peril in implementation. The concept. If your reason for being is big enough you will get noticed. I will state the obvious behind this thought just to get it out of the way. If your reason for being is big enough there is … [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/if-your-reason-for-being-is-big-enough/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>your soul’s value</title>
		<link>http://brucemctague.com/your-soul%e2%80%99s-value</link>
		<comments>http://brucemctague.com/your-soul%e2%80%99s-value#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:33:59 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[boundlessness of friendship]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creation means destroying something]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[gain some new identity aspects]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[inaction]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[serious life decluttering]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[trying to preserve will lead to stagnation]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5842</guid>
		<description><![CDATA[ok. This isn’t a religious post. Nor is this about selling your soul to the devil. Its nothing really that deep. Ok. Maybe its deep just not that kind of deep. This is simply about how far someone is willing to go to sell.  Or maybe better said how far someone will go to get [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/your-soul%e2%80%99s-value/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VW</title>
		<link>http://brucemctague.com/vw</link>
		<comments>http://brucemctague.com/vw#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:22:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising based on brand character]]></category>
		<category><![CDATA[advertising I respect]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiating based on character]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good tv commercials]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[VW advertising]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6038</guid>
		<description><![CDATA[Ok. VW has always done some really nice advertising. They remain one of the few companies who really has understood that what differentiates them is their product’s brand character and not really their features (or the lack thereof). What I mean by that is while they will talk about a sometimes quirky appearance or how [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/vw/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Orange</title>
		<link>http://brucemctague.com/orange</link>
		<comments>http://brucemctague.com/orange#comments</comments>
		<pubDate>Fri, 21 Oct 2011 16:21:35 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising and borrowed interest]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[darth and orange mobile]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[leading a category through advertising]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lord of the ringtones]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6019</guid>
		<description><![CDATA[So. Orange mobile is the biggest European cellular company (maybe largest globally but I am too lazy to research). And they have inspired me to write about something I actually know something about (advertising in case you were guessing). They have developed a brilliantly well written funny campaign to talk about themselves through borrowed interest [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/orange/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>one hundred monkeys</title>
		<link>http://brucemctague.com/one-hundred-monkeys</link>
		<comments>http://brucemctague.com/one-hundred-monkeys#comments</comments>
		<pubDate>Mon, 03 Oct 2011 12:11:32 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[100 monkeys]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collective thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[critical mass creates crowd awareness]]></category>
		<category><![CDATA[crowd clout]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[new behavior shared subconsciously]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5903</guid>
		<description><![CDATA[Ok. Everyone knows I love trying to understand why people do the things that they do (attitudes, behaviors, etc.). therefore I am hoping no one is surprised that I find the 100 monkey theory fascinating. It is almost like a different version of crowd clout. But with a twist. As some of you may be [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/one-hundred-monkeys/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>600</title>
		<link>http://brucemctague.com/600</link>
		<comments>http://brucemctague.com/600#comments</comments>
		<pubDate>Sat, 10 Sep 2011 18:56:13 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be who you are]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[choices we make or do not make]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[destroying the personal baggage you carry]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear of choices]]></category>
		<category><![CDATA[getting a new start means destroying some old things]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[hope]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[motivated by a desire to achieve]]></category>
		<category><![CDATA[personal creative destruction]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason for being]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[see your own reality]]></category>
		<category><![CDATA[self truth]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[stand for something within yourself]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[there is no formula for good choices]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5882</guid>
		<description><![CDATA[so. Lets call this hump day in the world of writing for a blog. well. At least my blog world. Yup. This post means I am officially on Wednesday in my blog world. This is my 600th post, article, diatribe and/or nonsensical scribbling. 500 to 600 were the most painful and most difficult century of [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/600/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope, low prices &amp; marketing (part 1)</title>
		<link>http://brucemctague.com/hope-low-prices-marketing-part-1</link>
		<comments>http://brucemctague.com/hope-low-prices-marketing-part-1#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:03:18 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[people do not really want low prices]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[selling hope]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5716</guid>
		<description><![CDATA[ok. Working in the marketing business I often find myself in some heated debates about whether advertising &#38; marketing is “selling” (or it is often stated “oh, so you are in sales”). Here is the answer. It’s not sales. It may not even be selling (in the traditional sense). Sure. Ultimately marketing &#38; advertising wants [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-low-prices-marketing-part-1/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope &amp; marketing (part 2)</title>
		<link>http://brucemctague.com/hope-marketing-part-2</link>
		<comments>http://brucemctague.com/hope-marketing-part-2#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:02:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5732</guid>
		<description><![CDATA[Ok. I had so much to write about in “hope, low process and selling” that I took this part and thinking and put it in its own lil post. Here we go. Fact. Communicating choices with the intent to persuade someone to “choose me” is an inexact science. In fact. It is not a science [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-marketing-part-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hurricane Checklist</title>
		<link>http://brucemctague.com/the-hurricane-checklist</link>
		<comments>http://brucemctague.com/the-hurricane-checklist#comments</comments>
		<pubDate>Wed, 10 Aug 2011 12:37:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social marketing agencies]]></category>
		<category><![CDATA[straddling traditional and web plans]]></category>
		<category><![CDATA[the hurricane checklist]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[understandable guidlines for web marketing]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5654</guid>
		<description><![CDATA[This is the Hurricane checklist (and Hurricane is a London brand content &#38; social marketing agency) Ok. I was digging around for something (I cannot remember what) and I came across a marketing agency in London that has an awesome website with a bunch of well articulated thoughts.  I really liked their website because they [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/the-hurricane-checklist/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>zone of mediocrity</title>
		<link>http://brucemctague.com/zone-of-mediocrity</link>
		<comments>http://brucemctague.com/zone-of-mediocrity#comments</comments>
		<pubDate>Thu, 21 Jul 2011 12:09:14 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5543</guid>
		<description><![CDATA[“Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them.” Joseph Heller “We must overcome the notion that we must be regular&#8230;it robs you of the chance to be extraordinary and leads you to the mediocre.” Uta Hagen Ok. One of the things that consistently amazes me in [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/zone-of-mediocrity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>heineken &amp; music</title>
		<link>http://brucemctague.com/heineken-music</link>
		<comments>http://brucemctague.com/heineken-music#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:07:45 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[heineken advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music and advertising]]></category>
		<category><![CDATA[the asteroid galaxy tour]]></category>
		<category><![CDATA[tv commercial music]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5501</guid>
		<description><![CDATA[First. I love a cold Heineken. Probably my favorite brew when the day calls for a beer. Second. I have hated Heineken advertising for a very very long time.  I have continuously thought whomever was doing the work was missing what Heineken was all about as a brand.  In general the advertising seemed to continue [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/heineken-music/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>expectations as an economy</title>
		<link>http://brucemctague.com/expectations-as-an-economy</link>
		<comments>http://brucemctague.com/expectations-as-an-economy#comments</comments>
		<pubDate>Tue, 17 May 2011 12:50:19 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[do not fear the event]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[facing overwhelming responsibilities]]></category>
		<category><![CDATA[fear saps energy]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect the burden of leadership]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4793</guid>
		<description><![CDATA[This one is about those pesky demanding consumers. And their pesky attitudes &#38; expectations. Oh. Expectations. Expectations are truly tricky things. They elevate quickly (even moreso in the web-based transparency driven world) and they decrease grudgingly. Once a consumer has experienced a truly 100% perfect experience the bar has been set. And in today&#8217;s world? [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/expectations-as-an-economy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>polite Pakistanis, pot &amp; branding</title>
		<link>http://brucemctague.com/polite-pakistanis-pot-branding</link>
		<comments>http://brucemctague.com/polite-pakistanis-pot-branding#comments</comments>
		<pubDate>Thu, 05 May 2011 14:29:51 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and the jihad]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marijuana and terrorism]]></category>
		<category><![CDATA[osama and pot]]></category>
		<category><![CDATA[pakistan coke]]></category>
		<category><![CDATA[polite pakistanis]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[world news]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5303</guid>
		<description><![CDATA[So. Every once in awhile a news item fascinates me because it teaches me something. And the “death of Osama” (here-to-fore referred to as ‘the event’) taught me a couple of things (beyond that fact Navy Seals are tough motherf’ers and can shoot straighter than Butch Cassidy or the Sundance Kid). It taught me a [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/polite-pakistanis-pot-branding/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

