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	<title>Enlightened Conflict &#187; business</title>
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	<link>http://brucemctague.com</link>
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		<item>
		<title>ad agency client service: best job in the world</title>
		<link>http://brucemctague.com/ad-agency-client-service-best-job-in-the-world</link>
		<comments>http://brucemctague.com/ad-agency-client-service-best-job-in-the-world#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:55:56 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a business consultant]]></category>
		<category><![CDATA[account management in ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[client services]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[unique person in an ad agency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4340</guid>
		<description><![CDATA[I have worked within the advertising agency business environment my entire career. Began in Media, shifted to account management (interfacing with clients), learned strategic planning/account planning along the way, shifted into senior management and have handled new business, some business consulting assignments and ultimately have managed entire agencies. Throughout my career I have not only [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/ad-agency-client-service-best-job-in-the-world/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>about conflict (and enlightened) &amp; global generation</title>
		<link>http://brucemctague.com/about-conflict-and-enlightened-global-generation</link>
		<comments>http://brucemctague.com/about-conflict-and-enlightened-global-generation#comments</comments>
		<pubDate>Tue, 07 Sep 2010 02:00:43 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a generation of concerned citizens]]></category>
		<category><![CDATA[a global education kids initiative]]></category>
		<category><![CDATA[a net education platform]]></category>
		<category><![CDATA[affecting people's conflict behavior]]></category>
		<category><![CDATA[aligning generational attitude and technology and consumer trends]]></category>
		<category><![CDATA[building character]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community individualism]]></category>
		<category><![CDATA[conflict and people]]></category>
		<category><![CDATA[content dissemination trends]]></category>
		<category><![CDATA[creating innovation attitude in children]]></category>
		<category><![CDATA[creating the next generation of thinkers]]></category>
		<category><![CDATA[creating the next generation of thinkers using the web]]></category>
		<category><![CDATA[curiosity is the enemy of ignorance]]></category>
		<category><![CDATA[developing cross cultural skills]]></category>
		<category><![CDATA[developing minds of next generation of thinkers]]></category>
		<category><![CDATA[developing social and emotional competencies]]></category>
		<category><![CDATA[educating using the net]]></category>
		<category><![CDATA[education to enlighten]]></category>
		<category><![CDATA[effective teaching globally]]></category>
		<category><![CDATA[encouraging curiosity]]></category>
		<category><![CDATA[encouraging understanding of choices]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[generation after millennials]]></category>
		<category><![CDATA[global collaboration]]></category>
		<category><![CDATA[Global generation]]></category>
		<category><![CDATA[ignorance is the enemy]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[mass mingling impact on Global Generation]]></category>
		<category><![CDATA[measuring generational attitudes]]></category>
		<category><![CDATA[measuring generational behavior]]></category>
		<category><![CDATA[measuring global education]]></category>
		<category><![CDATA[mobile technology impacting education]]></category>
		<category><![CDATA[peace on facebook]]></category>
		<category><![CDATA[pop up schools]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[teaching kids globally]]></category>
		<category><![CDATA[the economist e-communication and society]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[twitter triumph of humanity]]></category>
		<category><![CDATA[using cell technology for education]]></category>
		<category><![CDATA[web based global education]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4569</guid>
		<description><![CDATA[So. Every once in awhile I don’t need to think about what to write because someone writes something that makes my point (and I get to use that and write). The Economist. 9/4/2010. E-communication and society. An entire article about how internet is proving (sociologically) to be a divisive tool rather than an ‘expansive community [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/about-conflict-and-enlightened-global-generation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>respect the burden</title>
		<link>http://brucemctague.com/respect-the-burden</link>
		<comments>http://brucemctague.com/respect-the-burden#comments</comments>
		<pubDate>Fri, 03 Sep 2010 03:58:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[dealers in hope]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[do not fear the event]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[facing overwhelming responsibilities]]></category>
		<category><![CDATA[fear saps energy]]></category>
		<category><![CDATA[generation gap is bigger than ever before]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[old but not old]]></category>
		<category><![CDATA[older experienced people who know how to transform. experienced but flexible]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect the burden of leadership]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4418</guid>
		<description><![CDATA[“respect the burden” – Napoleon Bonaparte Ah. So, yes, I wrote this in combination with Nelson’s ‘don’t fear the event.’ Two charismatic leaders who didn’t fear the event and respected the burden that came along with being a leader (and managing the event to the extent they could). Before I get to the ‘burden’ it [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/respect-the-burden/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>b2b selling, heck, selling in general</title>
		<link>http://brucemctague.com/b2b-selling-heck-selling-in-general</link>
		<comments>http://brucemctague.com/b2b-selling-heck-selling-in-general#comments</comments>
		<pubDate>Thu, 02 Sep 2010 02:40:28 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[a good business concept]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b is not rocket science]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[b2b versus consumer]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business differentiation]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decommoditizing]]></category>
		<category><![CDATA[differentiating in commodity like categories]]></category>
		<category><![CDATA[distinct]]></category>
		<category><![CDATA[distinctness builds value]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[functional]]></category>
		<category><![CDATA[fundementals of evaluating buying process]]></category>
		<category><![CDATA[hybrid sales and marketing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[managing business]]></category>
		<category><![CDATA[managing customer information]]></category>
		<category><![CDATA[managing sales cycles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales versus marketing]]></category>
		<category><![CDATA[short term and long term results]]></category>
		<category><![CDATA[upside down traditional marketing funnel]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4456</guid>
		<description><![CDATA[Yes. I have an entire white paper on b2b marketing. But. Some things just need to be said again (and again and again and again). For some reason there seems to be a wacky belief that b2b marketing is so radically different from consumer marketing that … well … if you can do one well [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>elephants and leaders</title>
		<link>http://brucemctague.com/elephants-and-leaders</link>
		<comments>http://brucemctague.com/elephants-and-leaders#comments</comments>
		<pubDate>Wed, 01 Sep 2010 03:33:17 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[boomers who can communicate and motovate all age groups]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[dealing with the elephant in the room. leaders cannot ignore elephants]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[do not fear the event]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[facing overwhelming responsibilities]]></category>
		<category><![CDATA[fear saps energy]]></category>
		<category><![CDATA[generation gap is bigger than ever before]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[old but not old]]></category>
		<category><![CDATA[older experienced people who know how to transform. experienced but flexible]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[what is the alternative]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4405</guid>
		<description><![CDATA[“All of the great leaders have had one characteristic in common: it was the willingness to confront unequivocally the major anxiety of their people in their time. This, and not much else, is the essence of leadership.” &#8211; John Kenneth Galbraith, U.S. economist, &#8220;The Age of Uncertainty&#8221; So. I am not sure if this is [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/elephants-and-leaders/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>owning a contradiction</title>
		<link>http://brucemctague.com/owning-a-contradiction</link>
		<comments>http://brucemctague.com/owning-a-contradiction#comments</comments>
		<pubDate>Tue, 31 Aug 2010 16:26:09 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[autonomy]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[contradictions are smart]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[desired]]></category>
		<category><![CDATA[dilemma]]></category>
		<category><![CDATA[embracing change]]></category>
		<category><![CDATA[encouraging]]></category>
		<category><![CDATA[flexible management]]></category>
		<category><![CDATA[human nature and plans]]></category>
		<category><![CDATA[implementing change]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[organizational]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[organizations hate change]]></category>
		<category><![CDATA[owning a contradiction]]></category>
		<category><![CDATA[oxymoron]]></category>
		<category><![CDATA[paradox]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4349</guid>
		<description><![CDATA[Ah. Contradictions. My favorite topic (certainly in business). I guess the idea from a literature rules standpoint is a combination of an oxymoron and figurative literature (if you want to track using other people’s words). Regardless. I personally love the idea of ‘owning a contradiction’ because it is a descriptive phrase that invokes people to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>discontinuity for successful company continuity</title>
		<link>http://brucemctague.com/discontinuity-for-successful-company-continuity</link>
		<comments>http://brucemctague.com/discontinuity-for-successful-company-continuity#comments</comments>
		<pubDate>Tue, 31 Aug 2010 03:29:24 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[centralized focus with decentralized implementation]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[controlled autonomy]]></category>
		<category><![CDATA[decentralizing communications tasks]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[glocal]]></category>
		<category><![CDATA[great organizations]]></category>
		<category><![CDATA[incorporating regional purchase triggers into global plans]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[maintaining relevance globally]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[motivating consumers]]></category>
		<category><![CDATA[no such thing as global idea]]></category>
		<category><![CDATA[organizational behavior]]></category>
		<category><![CDATA[organizational conformity]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[pendulum]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[running a busniness]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[transactional branding]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4370</guid>
		<description><![CDATA[(warning to reader: I don’t have a printer and this is one of these articles that could be a white paper but I have found that white papers are best written by printing out stuff and rearranging so that it makes some logical sense in flow. No printer? Whew. This maybe is a little … [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>choosing the right word</title>
		<link>http://brucemctague.com/choosing-the-right-word</link>
		<comments>http://brucemctague.com/choosing-the-right-word#comments</comments>
		<pubDate>Mon, 30 Aug 2010 04:22:03 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[choose the right word]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[effective communiction]]></category>
		<category><![CDATA[great thoughts]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[using the right words]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=1622</guid>
		<description><![CDATA[“Where the emotion has found its thought and the thought has found the words.&#8221; Robert Frost I love this quote for a number of reasons. Let me focus on two. First is I do love words and I truly envy people who know how to take a seemingly mixed bag of words and put them [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/choosing-the-right-word/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>about transactional branding</title>
		<link>http://brucemctague.com/about-transactional-branding</link>
		<comments>http://brucemctague.com/about-transactional-branding#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:57:54 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a good business concept]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[b2b versus consumer]]></category>
		<category><![CDATA[book recommendations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business differentiation]]></category>
		<category><![CDATA[business innovation]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decommoditizing]]></category>
		<category><![CDATA[differentiating in commodity like categories]]></category>
		<category><![CDATA[distinct]]></category>
		<category><![CDATA[distinctness builds value]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[functional]]></category>
		<category><![CDATA[hybrid sales and marketing]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing business]]></category>
		<category><![CDATA[managing customer information]]></category>
		<category><![CDATA[managing sales cycles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizational]]></category>
		<category><![CDATA[sales versus marketing]]></category>
		<category><![CDATA[short term and long term results]]></category>
		<category><![CDATA[upside down traditional marketing funnel]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4234</guid>
		<description><![CDATA[Ok. I use this term ‘transactional branding’ a lot when I am talking about business and defending why we shouldn’t talk about branding (or at least stop until everyone can turn off the bullshit meters and maybe all agree on terms of usage). The premise behind the phrase is that excellent marketing/communications/branding activity/whatever you want [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/about-transactional-branding/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>original ideas</title>
		<link>http://brucemctague.com/original-ideas</link>
		<comments>http://brucemctague.com/original-ideas#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:44 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don't worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4214</guid>
		<description><![CDATA[Ok. The whole concept of “original” idea seems to bring out the worst in people. And maybe because I get to teach and talk with high school kids on occasion (and, boy, do they have ideas … lots and lots and lots of ideas … all original) I get to talk about the “truth” about [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/original-ideas/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hiring dwarfs</title>
		<link>http://brucemctague.com/hiring-dwarfs</link>
		<comments>http://brucemctague.com/hiring-dwarfs#comments</comments>
		<pubDate>Wed, 25 Aug 2010 14:49:09 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of giants or dwarfs]]></category>
		<category><![CDATA[consensus]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[gatekeepers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[hiring is difficult]]></category>
		<category><![CDATA[interview process]]></category>
		<category><![CDATA[interviewing]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[mutual chemistry check]]></category>
		<category><![CDATA[ogilvy on hiring]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4232</guid>
		<description><![CDATA[“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants”. – David Ogilvy So. Hiring is one of the most difficult things to do in the [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hiring-dwarfs/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>14 Reasons why I would suck at freelancing</title>
		<link>http://brucemctague.com/14-reasons-why-i-would-suck-at-freelancing</link>
		<comments>http://brucemctague.com/14-reasons-why-i-would-suck-at-freelancing#comments</comments>
		<pubDate>Mon, 23 Aug 2010 02:27:48 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Personal & Nonsensical]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[being a good freelancer]]></category>
		<category><![CDATA[being a lone shark]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[recognizing you would suck at freelancing]]></category>
		<category><![CDATA[self pimpin' ain't my deal]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[successful freelancing]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4169</guid>
		<description><![CDATA[So. my friend (I use that term very loosely) Patrick at Lintscreen wrote a really nice article on 19 Tips for Successful Freelancing. http://thelintscreen.com/2010/03/02/19-tips-for-successful-freelancing/ At about the same time I read a newsletter for a business friend (Ralph Cutcher) who wrote about how a lot of laid off (“people not working”) people immediately start thinking [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/14-reasons-why-i-would-suck-at-freelancing/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>decommoditization (no longer being a commodity)</title>
		<link>http://brucemctague.com/decommoditization-no-longer-being-a-commodity</link>
		<comments>http://brucemctague.com/decommoditization-no-longer-being-a-commodity#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:05:31 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2b versus consumer]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business differentiation]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[core competency]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[decommoditizing]]></category>
		<category><![CDATA[differentiating in commodity like categories]]></category>
		<category><![CDATA[distinct]]></category>
		<category><![CDATA[distinctness builds value]]></category>
		<category><![CDATA[emotional]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[functional]]></category>
		<category><![CDATA[is that all there is]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizational]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[reason to believe]]></category>
		<category><![CDATA[running a business]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[uncommon]]></category>
		<category><![CDATA[unique]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4128</guid>
		<description><![CDATA[So. It seems like I have been talking with a lot of b2b businesses (technology, software, backroom type stuff) lately and we inevitably begin talking about ‘brands, branding &#38; being different.” Three painful B’s. And then a lot of discussion circles around understanding b2b versus traditional consumer marketing (which usually drives me slightly nuts until [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/decommoditization-no-longer-being-a-commodity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>architects of fate</title>
		<link>http://brucemctague.com/architects-of-fate</link>
		<comments>http://brucemctague.com/architects-of-fate#comments</comments>
		<pubDate>Fri, 20 Aug 2010 04:05:04 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[charging to teach culture]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4136</guid>
		<description><![CDATA[I don’t really believe in fate. And it appears good ole HW Longfellow didn’t believe in it either. He wrote a beautiful poem called The Builders (see below) suggesting that we, the people, are architects of fate. In fact. The beauty of what he writes (and this is a truly awesome thought) is that everyone [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/architects-of-fate/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>glocal</title>
		<link>http://brucemctague.com/glocal</link>
		<comments>http://brucemctague.com/glocal#comments</comments>
		<pubDate>Thu, 19 Aug 2010 06:00:43 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[centralized focus with decentralized implementation]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[controlled autonomy]]></category>
		<category><![CDATA[decentralizing communications tasks]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[glocal]]></category>
		<category><![CDATA[incorporating regional purchase triggers into global plans]]></category>
		<category><![CDATA[key to global is focused brand positioning]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[maintaining relevance globally]]></category>
		<category><![CDATA[managing global brand communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[motivating consumers]]></category>
		<category><![CDATA[no such thing as global idea]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transactional branding]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4072</guid>
		<description><![CDATA[glocal? Global local mix. Managing a global brand or communications and maximizing local/regional cultural purchase/brand triggers. Yup. That’s glocal. So. Mention global branding or managing global marketing communications and companies seem to get their panties in a wad. That said. Let’s begin with a big bang. Ignore the whole idea of a global “big idea.” [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/glocal/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>price of greatness</title>
		<link>http://brucemctague.com/price-of-greatness</link>
		<comments>http://brucemctague.com/price-of-greatness#comments</comments>
		<pubDate>Tue, 17 Aug 2010 06:12:38 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[character plus responsibility equals greatness]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[mixing ego and humility]]></category>
		<category><![CDATA[price of greatness]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility among leadres]]></category>
		<category><![CDATA[strength and resolve]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Winston Churchill]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3451</guid>
		<description><![CDATA[“The price of greatness is responsibility.” Winston Churchill Responsibility is a really big word. But so is character. And in my mind “greatness” is a simple equation. Character + Responsibility = Greatness. Every word in that equation requires massive personal strength and resolve. So often nowadays I believe people think the path to greatness is [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/price-of-greatness/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>the art of observation and listening</title>
		<link>http://brucemctague.com/the-art-of-observation-and-listening</link>
		<comments>http://brucemctague.com/the-art-of-observation-and-listening#comments</comments>
		<pubDate>Fri, 13 Aug 2010 02:54:39 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[be quick and still not moving]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[observation and listening]]></category>
		<category><![CDATA[patient quickness]]></category>
		<category><![CDATA[pooh wisdom]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[senior people and lazy thinking]]></category>
		<category><![CDATA[sometimes it is less a thing when it is out in the open]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[thinking before speaking]]></category>
		<category><![CDATA[thinking out loud is lazy]]></category>
		<category><![CDATA[value of doing nothing]]></category>
		<category><![CDATA[value of not wasting words]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3751</guid>
		<description><![CDATA[“Don&#8217;t underestimate the value of Doing Nothing, of just going along, listening to all the things you can&#8217;t hear, and not bothering.” -          Winnie the Pooh Winnie the Pooh was a pretty smart bear for a bear with only fluff in his head. Listening is an underrated skill. Mostly because nowadays it seems we teach [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/the-art-of-observation-and-listening/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>innovations, collaboration and discovery</title>
		<link>http://brucemctague.com/innovations-collaboration-and-discovery</link>
		<comments>http://brucemctague.com/innovations-collaboration-and-discovery#comments</comments>
		<pubDate>Thu, 12 Aug 2010 05:32:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[at its core ideation is an individual thing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash prize for one time outsourced innovation]]></category>
		<category><![CDATA[cash rewards does not create ongoing ideation]]></category>
		<category><![CDATA[collaboration can kill discovery]]></category>
		<category><![CDATA[consensus]]></category>
		<category><![CDATA[empower individuals to ideate for success]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation is critical for progress]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[radical new ideas face a bureaucratic march of death]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3856</guid>
		<description><![CDATA[So. There was a fascinating article in a late 2009 Science Magazine (“innovation is more critical than ever”). Oh. No. I don’t make it a habit to read Science magazine. So don’t anyone worry I have completely lost it. But. I came across this article about maintaining innovations through collaboration and partnerships in the biotechnology [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/innovations-collaboration-and-discovery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>why we do things</title>
		<link>http://brucemctague.com/why-we-do-things</link>
		<comments>http://brucemctague.com/why-we-do-things#comments</comments>
		<pubDate>Wed, 11 Aug 2010 09:43:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[all human actions have causes]]></category>
		<category><![CDATA[aristotle]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[cause and effect]]></category>
		<category><![CDATA[chance has no place in cause and effect]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[law of cause and effect]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[teaching moments]]></category>
		<category><![CDATA[think why people do things]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3849</guid>
		<description><![CDATA[“All human actions have one or more of these seven causes: chance, nature, compulsion, habit, reason, passion, and desire.” Aristotle Aristotle was a pretty smart dude (no … I never met him). I am a “cause &#38; effect” guy. I believe all actions have a stimulus in some form or fashion. Yes. All actions. I [...]]]></description>
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		<title>still and alive</title>
		<link>http://brucemctague.com/still-and-alive</link>
		<comments>http://brucemctague.com/still-and-alive#comments</comments>
		<pubDate>Wed, 04 Aug 2010 15:57:33 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[mutual chemistry check]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3532</guid>
		<description><![CDATA[“We must learn to be still in the midst of activity and to be vibrantly alive in repose.&#8221; Indira Gandhi This may be my favorite quote of all time. I use this to explain great leadership. I use it in teaching seminars. Heck. I just like using it. But. I will get back to that [...]]]></description>
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