Enlightened Conflict

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

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We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

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“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

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So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

the myth of simplification

July 19th, 2017

simple i like

 

“The pure and simple truth is rarely pure and never simple.” – Oscar Wilde

 

 

“What a simple black and white world you must live in.” – unknown

 

 

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Communication.

 

Effective communication has been, and always will be, complex and complicated … and a good thing for society. Effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

 

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

 

Bruce McTague

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Well.

 

I may as well fulfill my contrarian obligations immediately – nothing is it is complicated complex not simple Life worldsimple.

 

Nothing.

 

Look.

 

I may be wrong but I think the world would be a shitload ‘righter’ if we just assumed nothing was simple and started acting that way.

The whole idea of simple and simplicity has … well … fucked us up royally. It has almost become an obsession toward which everyone is consumed by until we are either frozen into inaction <this isn’t simple enough> or we hold our “simplicity prize” up high proudly … only to find in our holy quest we discarded some essential items which would have actually helped this ‘simple idea’ live.

 

We all want to simplify our lives <or at least we talk about it a lot>, simplicity in thinking, simplicity in ideas and simplicity in work … and yet, as a generalization, we all seem to seek every way possible to complicate our lives.

 

We see simplicity as a way to solve problems and, whew, we are a certainly a ‘people’ of problem solvers <but also problem creators as a corollary>.

And, yet, “it seems simple …” may be the biggest problem of all and may be one of the most misused and misguided statements and thoughts in today’s world.

 

 

A good friend of mine, an experienced communications professional, always says “if you are explaining you are losing” as an argument for simplicity. The challenge is that it … well … isn’t an argument for simplicity. It is actually an argument for clearly articulating what you want, and need, to articulate.

In fact … as I will point out later in this rant piece … being too simple actually creates more confusion, therefore, simplicity could actually be creating the explaining.

oh my god cover mouth silence do not speak

 

 

<oh my>

 

 

And that is where the myth of simplification dies. It dies in truth and reality.

 

Simplicity reality, more often than not, consists of two opposing things – security/reliability, which anchors the sense of safety thereby justifying the common sense aspect of simplicity, & passion/risk/newness, which anchors the sense of movement thereby justifying the smartness aspect of simplicity.

Simplicity reality, more often than not, is an amalgamation of multiple fragments crating a mosaic which is pleasing to the eye <and relatively easy to grasp>.

 

Simplicity reality, more often than not, consists of some opposing thoughts in that, typically, if you have one… you can’t have the other.

 

Contrary to simplicity narratives the complexity actually brings in the pragmatism of a simplistic reality <and I would argue effectiveness.>.

 

All this means is that simplicity is rarely simple and trying to capture it in a meaningful single word or image is … well … not only silly but sells the depth & breadth of a decision or situation or idea or thought … or reality itself … short.

 

Reality is complex.

Life is complex.

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity.

 

Simple is hard.

 

It is hard because sometimes, okay, most times simplicity is arrived at by distilling complex solutions/ideas down to its most efficient form.

 

business simplicity complex woekI would note that from my own business experience I would say that many times simplicity ideas can only be found from checking out all of the different solutions. And after sifting through everything simplicity is more often found in a “doh” moment <not an “ah ha!” moment> in that you may be surprised by the fact simplicity is just the thing that makes the most sense at the end of the day.

 

And why is simple THAT hard?

 

Well.

 

Al Einstein said, “Make things as simple as can be—but not simpler.”

 

Geez.

 

So simple isn’t the least.

It may actually be somewhere above the least and significantly below the most <complex>.

 

This doesn’t mean we shouldn’t seek simplicity. But what it does mean is that simple or simplicity shouldn’t be defined by rules or milestones or trite “say it in 10 seconds or less” dictates or, well, any boundaries.

 

Simplicity defines itself it is not defined. Simplicity is reflective of the time, place, people, situation and solution needed.

 

Ponder that my friends.

 

What may make simplicity even more complex is, oddly enough, that part which should make it the simplest.

 

Simplicity, more often than not, is the nitty gritty stuff and not the more glamorous big vision or “big idea” stuff. It is about marrying principle and pragmatism and gradual improvement – piece by piece and part by part.

 

To me, simple and simplicity tends to be found in shit that most people would think has nothing to do with simple:

 

  • Coalesce fragments

 possibilities-plans-ideas-infinity-life-business-choices

“The whole is simpler than the sum of its parts.

Willard Gibbs

 

I think people would be much better off f they understood that while simple may be represented in ‘one thing’ it is actually representative of many things.

The best of the best ‘simplicity finders’ are the ones who are the best at coalescing fragments. Gathering up disparate pieces of information and figuring out how to make them whole in a way that

 

 

  • Box in complexity

 

Let me begin by paraphrasing a quote about how Sylvia Plath wrote…

 

“Whether Plath wrote about nature, or about the social restrictions on individuals, she stripped away the polite veneer. She let her writing express elemental forces and primeval fears. In doing so, she laid bare the contradictions that tore apart appearance and hinted at some of the tensions hovering just beneath the surface of the American way of life.”

 

Margaret Rees

—————————————

 

I used the quote because far too many people think simplicity is about stripping away things to showcase the core instead maybe they should be thinking about stripping away the veneer so that the truth can be laid bare.

Let me explain <you will not agree with this if you do not agree that simplicity is a ‘whole made up of fragments’>.

 

Simplicity, to me, is about using the complex parts to box in the whole.

 

making your point bracket triangulate business combine experienceYou either:

 

 

  • Bracket what you want to offer <simplicity resides within two opposing thoughts>.

 

 

  • Triangulate what you want to offer <simplicity resides in the middle>.

 

 

  • Box in what you want to offer <simplicity gets squeezed into middle>.

 

Now.

Some people may use what I just shared and say “simplicity is the distillation” and I would push back by suggesting “simplicity is reflective of all the parts as it shows the whole.”

Am I parsing words?

Maybe.

 

But when someone says ‘show a picture’ or ‘say it in 5 seconds or you lose them’ and be done with it … I just don’t think it is that simple. Simple stimuli are just as likely to confuse. Provide ambiguity. Generate a feeling of ‘lesser than’ <”I am missing something of value or I missed the opportunity to showcase some value”>.

 

— note: there is a lot of research supporting this thought —

 

Look.

 

Our minds are like real estate.

 

Space is limited and we can’t let every thought, idea, product, person or whatever have a place to stay.

 

That means where the rubber hits the road with regard to being simple and simplicity is that it must create some connection with whomever is touching that simplicity

 

I will end with Chopin. Chopin is one of my favorite classical composers. I seriously doubt anyone who has ever looked at any of his sheet music would suggest his music was not complex. And, yet, close your eyes and listen … it contains a simplicity that connects.

 

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“Simplicity is the final achievement.

After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

 

Frédéric Chopin

 

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All I know is that we have totally fucked up the idea of simplicity to a point where simple, or simplicity, is more a myth than reality. This myth has hollowed us out – hollowed our thinking, our communication and our culture.

 

beauty in the breakdown 2

Most of the worthwhile things in Life are not hollow … they have depth & breadth … they are … well … complex.

 

Reality is complex.

 

Life is complex.

 

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity but I would suggest that the beauty can be found in the breakdown of the complex to its simplest form.

the unexpected move

June 27th, 2017

bad idea beauty life business

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“The unexpected, always the unexpected.


If they expect you to move right, move left.


The first law of survival in this jungle that you’ll inhabit.
The unexpected move. “

 

—-

The Avengers

 

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“She was already learning that if you ignore the rules people will, half the time, quietly rewrite them so that they don’t apply to you.”

 

Terry Pratchett

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Well.

 

Far too often in business we talk about making an “unexpected move” to gain an advantage as “zig when they zag.”

 

So … lets’ take a minute and talking about the whole “zigging when they zag” bullshit.

 

Oh.

Yeah.

 

On a football field zigging when they zag can be effective … but in business it is bullshit.

 

Look.

 

I am all for running with a temporary advantage when given the opportunity <and, yes, about 97.385% of advantages are temporary — I made up the 97.385% number>.

But that is not ‘zigging’.

 

I am all for hunkering down on a specific distinctness when it appears the rest of the category is bumbling around in an array of meaningless claims.

But that is not zigging.

 

I am all for leaping through a window of opportunity when the window cracks open.

But that is not zigging.

 

Suffice it to say … zigging, in general, is a stupid strategy.

 

Let me explain why.

 

Most industries once they have a fair number of competitors is more like a 7 zig zag highway unexpected businesslane superhighway where everyone is driving in the same direction within the same guard rails.

 

Not everyone will like thinking that but the truth is that most businesses have smart people who see the same information and do all the necessary research with people who are likely, and not likely, to buy whatever it is they are selling and therefore strategies are in the same realm and everyone is pretty much competing in the same arena.

 

This means a couple of things.

 

Everyone is speeding toward the same destination.

If something is obvious to you, it is most likely obvious to them.

 

What all of this means is you have to move but most moves have to be done artfully.

 

So maybe despite the fact I balk at the whole ‘zig when they zig’ and ‘unexpected’ anything in business gives me heartburn it is possible I could discuss the art of the unexpected move.

 

I call it “art” because unpredictability as normal behavior is bad. No one likes someone who is unpredictable 100% of the time and organizations <alignment, operations and ‘day to day doing’> tend to respond poorly to unpredictability.

 

unexpected changeIn my highway metaphor unpredictability most likely means either <a> a crash or <b> slowing down and you get passed or <c> you are now on a completely different road than all the other competitors speeding toward sales, & customers.

 

As for predictable?

Yikes. Boring. Lack of creativity. Bad <in a different way> … let’s just call predictable “lack of any art.”

 

In my highway metaphor this most likely means you are cruising in one of the right lanes, the slower lanes, and people are passing you all the frickin’ time.

 

This suggests making a move in your industry take more art and artfulness to navigate the path you desire or take advantage of the opportunity that may open.

 

This also suggests, in the business world, you sit up and pay attention just with a little more focus when someone pulls out the “maybe we should zig when they zag” tritism. You do so mostly because anyone who says that who is not on a football field most likely has their head up their ass <but want to say something catchy in a meeting to be noticed>.

 

I say that, again, because most time in a business industry companies are going in a direction for a reason … that is where the sales are. So ‘zigging’ when everyone else ‘zags’ more than likely means they are heading toward sales and you are not <but you can always say you zigged when they zagged>.

 

Ok.

 

Now.

 

If you want to tie ‘unexpected move’ to survival … well … that is a different story.

 

Survival does have a nasty habit of forcing some unexpected maneuvering. Ok. Maybe out of desperation the predictable in us decides that maybe being ‘unexpected’ may actually be called for.

 

I would suggest that if you find yourself in desperate times rarely is anything artful in that moment.

But I would suggest that in a desperate survival mode I can offer tow lists you should write up on some big board in some big conference room and make sure you discuss.

 

There are basically 4 basic responses to a threat <or opportunity I imagine>:

 

 

  • Fight

 

  • Flee

 

  • Deceive

 

  • Submit

 

 

Any move you choose to make will be derived from one of these four spaces.

Choose wisely.how we survive makes who we are

 

Once you have chosen <wisely> effectiveness in a survival fight basically comes down to 4 things <in the order of importance>:

 

 

  • aggression and willingness to hurt your competition

 

  • willingness to get hurt yourself

 

  • skill and knowledge

 

  • strength and power

 

 

Some may haggle with my order but the top two will dictate your success regardless of how you stack the last two.

And of the last two is would suggest most of the time knowing what to do is more important than brute strength.

Choose wisely <but always choose the first two or you will get crushed>.

 

I offer these two lists because when anyone suggests zigging when someone zags I bring these out.

Shit.

I bring these two lists out almost any time a business wants to talk about effectively competing in an industry.

 

Why?

 

Because nothing really matters if you do not figure out these two lists.

 

Why?

 

Temporary as long asGoing back to what I said earlier … advantages are temporary   and the other guys/gals you are competing against are as smart as you are.

You don’t zig just for the sake of zigging <that is wasted organizational energy> and if you do have to take an unexpected move it is most typically a response to something in the situation.

 

While we like to talk about zigging and zagging the reality comes back to the highway. You have to move forward and keep moving forward <or get run over>.

The only zigging anyone should ever talk about is either moving into another lane to pass someone or another lane to let someone pass you or change lanes to avoid a crash.

 

================

 

“Desperation is the raw material of drastic change.

Only those who can leave behind everything they have ever believed in can hope to escape.

 

—-

William S. Burroughs

 

==============

 

Unexpected moves just to do something unexpected is … well … stupid.

It is in the same category as change for change sake.

It is in the same category as zigging when they zag.

 

Now.

 

Unexpected moves made in the search for something incredible waiting to be known <some desired destination>? Well … yeah … that isn’t stupid.

 

===========

“Somewhere, something incredible is waiting to be known.”

 

—-

Carl Sagan

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.......... zig zag mistake ................

……………. zig zag mistake …………….

Unexpected moves made to survive on the competition highway? That isn’t stupid.

 

Unexpected moves made to veer through a window of opportunity that arises? That isn’t stupid.

 

But zig when they zag? C’mon. That’s just stupid.

 

It is stupid because more likely than not it just means you will have not left the comeptition behind but rather just left the competition.

shrinking in comparison

May 19th, 2017

 shrinking trump comparison

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“Most of us, shrinking from the difficulties and dangers which beset the seeker after original answers to these riddles, are contented to ignore them altogether, or to smother the investigating spirit under the featherbed of respected and respectable tradition.”

 

—-

Thomas Henry Huxley

 

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“Not fearing death, nor shrinking for distress, But always resolute in most extremes”

 

.

William Shakespeare

 

=====================

 

Well.

 

Spend enough time in a corporate career and move up in a corporation and pretty much everyone gets some sort of media training <how to communicate trump tweet business hollow empty words awkward situationwith media and effectively communicating your message>.

 

And before you think this is just about senior management folk let me tell you that all you have to do is work with any significant franchise organization and you will invest more energy and time doing media training at all levels than you really would like to do.

Why?

All you have to do is get burned once by some local TV station trying to find some ‘you would be shocked’ story and you will learn the value of media training outside the corporate headquarters and on-the-ground at the service & franchise level.

 

I have received some fabulous media training throughout my career and most likely have a couple of media training manuals and presentations on some thumb drive somewhere. Training can span from a simple one-sheet ‘do this and don’t do this’ to sitting down in front of a camera being taped and grilled by some inquisition-type corporate communications expert <who you will hate for weeks after>.

 

For most of us … all training is excruciatingly painful.

For most of us … all we seek is “an opportunity to keep our mouth shut.”

 

But, alas, corporations and senior management demand face time publicly and it is better to arm yourself than to go into the fight “winging it.”

 

Now.

 

Most relevant to my thought today is that this training pays off in spades when you are forced into a comparison situation. Think being on a panel or standing at side by side podiums. I wrote not long ago about the window of ‘stark contrast opportunities’ in which I discussed the upside in terms of building shift up or downvalue thru contrast.

 

Well.

As with anything good there is also a potential downside.

 

In a contrast situation there is a winner and a loser. And I don’t care how good a thinker you are, how good an instinctual communicator you are or how good an ‘explainer in chief’ you are … you cannot go into any comparison & contrast situation assuming you will  be the better one, the winner by default, in a contrast situation.

 

Contrast situations are fraught with peril.

 

I won’t go into all the training crap but I will point out two core aspects which are relevant to being in a public contrast situation:

 

  • The hard one: simplify without oversimplifying

 

This is hard. Really hard.

And usually takes a shitload of practice & experience … and even then you will not always get it right <except for those truly gifted communicators who make all the rest of us miserable in that because they can do it everyone believes they can also do it>. My belief is always to say just enough so people understand and assume someone will ask a question if they need more information. If you do that, your experience with questions, what questions you get, kind of hone your ‘what is too much and what is too little’.

But you need enough experience and questions in order to be able to bracket what is most efficient & effective.

 

That said.

 

Oversimplifying concludes in one of two places <1> you have no idea what you are talking about or <2> you are out of touch with details and depth of truth

 

You have to figure out a way to showcase you understand the complexity without boring the shit out of people and, ultimately, convincing them you really do know your shit. In addition … you want to give just enough nuance and depth to suggest an ‘attack’, or clarification <which is just another kiss of the comparison death> would be a waste of time.ideas communicate media training shrinking

 

I will not go into all the gory details of how to efficiently communicate complexity <which is actually the advice we should be giving everyone rather than “keep it simple”>.

 

Suffice it to say there are three effective ways to simplify without oversimplifying.

 

 

Bracket your thought with two support points.

 

Triangulate your thought by offering three reasons to believe.

 

Box your thought in with 4 simple reasons why your thought makes sense.

 

A lot of people suggest always providing your thought and one reason to believe support <simple linear support> but the best training I received made the point that this makes your thought more vulnerable to questioning and, if possible <unless you have one undeniable blockbuster reason to believe> you should figure out a simple way to show simple complexity demands nuances smartness.

 

I imagine what I am saying in this aspect is you want to protect your words, thoughts and ideas from shrinking. And the way to do so is to effectively build a wall around them. Without the wall, the protection, the thought can get squeezed until it no longer exists … and you shrink a little every time that happens.

 

 

  • The easy one: avoid hyperbole like it is the plague

 

Hyperbole creates a gap, an empty space, in between reality and some quasi-imagined reality.

 

Uhm.

 

fill-emptiness-empty-with-various-thingsEmpty space to a listener/questioner/debater is like sugar for ants. Our tendency is almost always to make problems look bigger and successes more successful … it makes us look more heroic. But in our tendency to do so it actually … well … shrinks us. The truth is many of us think our jobs are fairly mundane and when discussing what we do, and have done, publicly we think “who the hell wants to hear this?” and then head down the path to make what we do, or did, look less mundane and more challenging or exciting.

 

Media training helps you see this.

And what you do is not worry about what you do but rather show how much you love what you do, or did, which breathes some helium into it and makes it look bigger. Suffice it to say it is incredibly difficult for someone to shrink what you like and what you are passionate about than it is to poke a hole in the empty space created by hyperbole and shrink the entire thought to a shriveled balloon status.

 

 

Ok.

 

Why did I bring this up today?

 

Well.

 

Sigh.

 

It becomes more obvious everyday … the shrinking of America right before our eyes.

 

Yesterday I watched President Donald J Trump stand at one podium and the president of Columbia, Juan Manuel Santos, at another podium. As they each trump santos colombiaspoke I watched Trump shrink before our eyes and America along with him.

 

The adult at the front of the room was a president … just of Columbia.

 

No offense to Columbia or the Columbian president but I don’t expect a country whose economy is 42 times smaller than the US Economy to have a president who sounds smarter, speaks smarter, shares smarter information and handles himself more smartly than the president of the USA. Let alone watching the poor Columbian President trying to be diplomatic when he clearly wanted to look at Trump and say “are you a complete fucking idiot?”

 

It bothered me a little less as we watched Angela Merkel of Germany a month ago stand side by side with Donald J Trump and his words and speech made him shrink before our eyes <and earned Merkel the title of ‘leader of the free world’>.

Yeah.

That’s tough competition for any president so while I cringed at the shrinkage I figured it may be one of Donald J’s most difficult contrast & comparison situations.

 

But in between yesterday’s unfortunate public display and Merkel’s hint of what was to come we see time and time again he is placed side by side with the leader of another country and he shrinks in comparison as soon as they both start talking.

 

By the way … this is a problem.

Not just for Donald J Trump but also for America.

 

When he shrinks in comparison America shrinks globally. This doesn’t mean we will not retain the world’s largest economy which demands that people have to deal with America regardless … but … it effectively shrinks our leadership role globally.

 

Sigh.

 

I honestly don’t know what I would do with Donald J Trump if I was his communications director. I know I would be honest with the Trumpster and say “stop giving interviews because you don’t know when to stop talking” … “don’t answer in paragraphs but rather in sentences because you cannot assemble a coherent paragraph thought” … “never talk about yourself when standing side by side with a peer”“lets schedule some more of those fake campaign speeches  in front of your few rabid followers so you can feel free and complain about everyone & everything and explain how great you are because they will love it.”

 

I also know my honesty would get my ass fired so quickly don’t blink because you would miss my time in the White House.

 

Media training is a pain in the ass but in its pain it grinds you down to reality about yourself. You learn to duck the bad comparisons a little better and seek the opportunities to contrast positively a little better.

 

stop this train add up

 

I don’t believe we need a member of the Mensa society to be the president or even to be effective in positively contrasting themselves in a tough situation in which the other is smart, thoughtful & articulate. But you do need someone who is self-aware in the moment & environment. Media training almost above any other training you may receive in business harshly introduces you to self-awareness.

 

What I do know is that without some very harsh media and communications training President Trump will continue to shrink in comparison time and time again.

Enlightened Conflict