<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Enlightened Conflict &#187; creativity</title>
	<atom:link href="http://brucemctague.com/tag/creativity/feed" rel="self" type="application/rss+xml" />
	<link>http://brucemctague.com</link>
	<description></description>
	<lastBuildDate>Wed, 08 Feb 2012 22:35:46 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>facts and creation</title>
		<link>http://brucemctague.com/facts-and-creation</link>
		<comments>http://brucemctague.com/facts-and-creation#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:34:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6419</guid>
		<description><![CDATA[“Without the hard little bits of marble which are called &#8216;facts&#8217; or &#8216;data&#8217; one cannot compose a mosaic; what matters, however, are not so much the individual bits, but the successive patterns into which you arrange them, then break them up and rearrange them.” - The Act of Creation I find it tragic to watch [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/facts-and-creation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>one hundred monkeys</title>
		<link>http://brucemctague.com/one-hundred-monkeys</link>
		<comments>http://brucemctague.com/one-hundred-monkeys#comments</comments>
		<pubDate>Mon, 03 Oct 2011 12:11:32 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[100 monkeys]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collective thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[critical mass creates crowd awareness]]></category>
		<category><![CDATA[crowd clout]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[new behavior shared subconsciously]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5903</guid>
		<description><![CDATA[Ok. Everyone knows I love trying to understand why people do the things that they do (attitudes, behaviors, etc.). therefore I am hoping no one is surprised that I find the 100 monkey theory fascinating. It is almost like a different version of crowd clout. But with a twist. As some of you may be [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/one-hundred-monkeys/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope, low prices &amp; marketing (part 1)</title>
		<link>http://brucemctague.com/hope-low-prices-marketing-part-1</link>
		<comments>http://brucemctague.com/hope-low-prices-marketing-part-1#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:03:18 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[people do not really want low prices]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[selling hope]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5716</guid>
		<description><![CDATA[ok. Working in the marketing business I often find myself in some heated debates about whether advertising &#38; marketing is “selling” (or it is often stated “oh, so you are in sales”). Here is the answer. It’s not sales. It may not even be selling (in the traditional sense). Sure. Ultimately marketing &#38; advertising wants [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-low-prices-marketing-part-1/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope &amp; marketing (part 2)</title>
		<link>http://brucemctague.com/hope-marketing-part-2</link>
		<comments>http://brucemctague.com/hope-marketing-part-2#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:02:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5732</guid>
		<description><![CDATA[Ok. I had so much to write about in “hope, low process and selling” that I took this part and thinking and put it in its own lil post. Here we go. Fact. Communicating choices with the intent to persuade someone to “choose me” is an inexact science. In fact. It is not a science [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-marketing-part-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ideas and finding them</title>
		<link>http://brucemctague.com/ideas-and-finding-them</link>
		<comments>http://brucemctague.com/ideas-and-finding-them#comments</comments>
		<pubDate>Thu, 14 Apr 2011 12:00:26 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5099</guid>
		<description><![CDATA[Ok. This is about ideas. Not my ideas or even my thinking. This is about other people&#8217;s ideas.  And the fun associated with rolling around in not only &#8220;what could be&#8221; but what some people are actually doing and trying. Hey. We all have ideas. But I have to tell you that it is a [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/ideas-and-finding-them/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>testing creative: how it sharpens and how it dulls the idea</title>
		<link>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea</link>
		<comments>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:41:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4781</guid>
		<description><![CDATA[part of being in an advertising agency is the infamous discussion about testing creative before it is produced.  Testing the actual creative concepts in other words. Let me begin with two thoughts: -          “The way in which advertising influences customer choice is not a tidy, mechanistic process.  It is an extremely untidy, often irrational, human [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/testing-creative-how-it-sharpens-and-how-it-dulls-the-idea/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>distinctive creative innovation messaging</title>
		<link>http://brucemctague.com/distinctive-creative-innovation-messaging</link>
		<comments>http://brucemctague.com/distinctive-creative-innovation-messaging#comments</comments>
		<pubDate>Fri, 08 Oct 2010 11:45:58 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communicating being innovative]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4736</guid>
		<description><![CDATA[Well. Intel continues to be the prime poster child for how to market and position a product that …. well … is dependent on another product to even have an existence. Some people would call it branding. Let’s just call it creating a positive meaningful imprint in people’s minds enough that people care whether they [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/distinctive-creative-innovation-messaging/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>original ideas</title>
		<link>http://brucemctague.com/original-ideas</link>
		<comments>http://brucemctague.com/original-ideas#comments</comments>
		<pubDate>Thu, 26 Aug 2010 14:20:44 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don't worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4214</guid>
		<description><![CDATA[Ok. The whole concept of “original” idea seems to bring out the worst in people. And maybe because I get to teach and talk with high school kids on occasion (and, boy, do they have ideas … lots and lots and lots of ideas … all original) I get to talk about the “truth” about [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/original-ideas/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>innovations, collaboration and discovery</title>
		<link>http://brucemctague.com/innovations-collaboration-and-discovery</link>
		<comments>http://brucemctague.com/innovations-collaboration-and-discovery#comments</comments>
		<pubDate>Thu, 12 Aug 2010 05:32:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[at its core ideation is an individual thing]]></category>
		<category><![CDATA[bell curve]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[cash prize for one time outsourced innovation]]></category>
		<category><![CDATA[cash rewards does not create ongoing ideation]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collaboration can kill discovery]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consensus]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[empower individuals to ideate for success]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[generalist]]></category>
		<category><![CDATA[generating ideas]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[individuals]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation is critical for progress]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[radical new ideas face a bureaucratic march of death]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[specialist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3856</guid>
		<description><![CDATA[So. There was a fascinating article in a late 2009 Science Magazine (“innovation is more critical than ever”). Oh. No. I don’t make it a habit to read Science magazine. So don’t anyone worry I have completely lost it. But. I came across this article about maintaining innovations through collaboration and partnerships in the biotechnology [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/innovations-collaboration-and-discovery/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>a rant on ad agencies differentiation: part 2 the so-called proprietary process</title>
		<link>http://brucemctague.com/a-rant-on-ad-agencies-differentiation-part-2-the-so-called-proprietary-process</link>
		<comments>http://brucemctague.com/a-rant-on-ad-agencies-differentiation-part-2-the-so-called-proprietary-process#comments</comments>
		<pubDate>Mon, 26 Jul 2010 04:54:31 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[discovery is ofetn about the unintended result]]></category>
		<category><![CDATA[it isn't process it is the work]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[organized chaos]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the depths of zaniness agencies go to]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[the whizbang creative process]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3328</guid>
		<description><![CDATA[A noted in part 1 I believe the core of any advertising agency differentiation is “it&#8217;s about the work.” But. Often the agency that is not instantly ‘knowable’ by its work immediately drops down into “our proprietary process” mode (which suggests .. “We can do as good a shit as those Crispin/JWT/GSDM/whomever folk because we [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/a-rant-on-ad-agencies-differentiation-part-2-the-so-called-proprietary-process/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Collaboration and Consensus Part 2</title>
		<link>http://brucemctague.com/collaboration-consensus-part-2</link>
		<comments>http://brucemctague.com/collaboration-consensus-part-2#comments</comments>
		<pubDate>Thu, 10 Dec 2009 05:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bell curve]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consensus]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[generalist]]></category>
		<category><![CDATA[generating ideas]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[individuals]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Leo Burnett]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[reasonable]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[specialist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unreasonable]]></category>
		<category><![CDATA[Winston Churchill]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/2009/12/10/collaboration-consensus-part-2/</guid>
		<description><![CDATA[Here is the idea: Great companies need at least one unreasonable person. I just wrote something about collaboration &#38; consensus so I have been thinking about this issue. So here is the key issue when you start talking about collaboration and inevitably consensus. Collaboration can certainly lead to some great creativity. Consensus kills it. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/collaboration-consensus-part-2/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Collaboration often crushes creativity under the weight of Consensus</title>
		<link>http://brucemctague.com/collaboration-often-crushes-creativity-under-the-weight-of-consensus</link>
		<comments>http://brucemctague.com/collaboration-often-crushes-creativity-under-the-weight-of-consensus#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:19:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[bell curve]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consensus]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[generalist]]></category>
		<category><![CDATA[generating ideas]]></category>
		<category><![CDATA[groups]]></category>
		<category><![CDATA[individuals]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[specialist]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/2009/12/03/collaboration-often-crushes-creativity-under-the-weight-of-consensus/</guid>
		<description><![CDATA[Here is the thought: Collaboration and Consensus often generate a generalist idea. In the end the consensus ideas may be appealing to the masses (and therefore the group in general) but lack the distinctness and “edges” that could differentiate it. Okay. That said (before I start hearing the screams of anguish from everyone who advocates [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/collaboration-often-crushes-creativity-under-the-weight-of-consensus/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

