Enlightened Conflict

ebola, business and quest for perfection

November 17th, 2014

 —ebola breaking news

“Health scares are classics of the politics of fear.

After a while they lose all force, except to distort medical priorities. Hundreds died of hospital-caught infections while ministers panicked over bird flu.

But what are we to do?

As with fear of terrorism, crime, poverty or common illness, we have to rely on authority to advise and warn us. When authority has a vested interest in alarmism, anarchy reigns.

We are at the mercy of the lobbyist, the spin doctor and the headline writer.”

“My God!

The degree of incompetence on the part of the US Government and it’s subsidiaries such as the CDC is beyond the limits of imagination!”


Commenter USAToday

 “What are we going to do about this? … nothing … we should do nothing.”


Bruce McTague in a business meeting





This is about business and how businesses manage, or mismanage, exceptions.

This is about business and how authority is utilized <well & poorly>.

This is about competence, incompetence, doing and doing nothing.


ebola perspective

And this will also be about Ebola and how the USA acted upon it’s first Ebola case.

Now. I wrote this maybe 2 or 3 weeks ago and then filed it in my draft folder. I admit. I hesitated using Ebola to make a business point. But as time has passed and the hysteria in the USA has proven hollow I decided the point I made while writing it originally has only become truer.


Could I have used a less controversial metaphor? Sure. But  imagine part of my point isn’t just about business but also about people in general.




Let me begin with what I believe is a business truth and the Ebola lesson.


Businesses face failure of the system or process all the time. Sometimes small, sometimes large … but all the time. Most failures stay under the radar and are relatively harmless. They are simply the cost of doing business … as humans.


Every once in awhile one of these failures comes to the attention of a manager within the system and then THEY bring it to everyone’s attention. And therein lies the bigger business truth … discerning the type of error – exception or systematic.


That said. With regard to exceptions … business people fall into one of two categories:

Those who see the exception as systemic <a reflection of an ongoing issue>



Those who see the exception as … well … an exception



Why am I discussing exceptions in business?




The recent “Ebola crisis” in the United States made me think about it.



There has been ONE Ebola death in the USA.



And how many people have died from Ebola contracted in Britain or USA?


That would be none.


And how many people who have had Ebola in the USA or Britain have been cured and still alive.

That would be all or 100%.




That could be construed as an exception <or an exceptional circumstance>.


In fact.


You are more likely to be struck by lightning this year <one in 960,000>, killed by a dog <one in 11 million> or win the lottery than you are to die from Ebola.


ebola usa“Our biggest fears are terrorism, Ebola and viruses, but we’re more likely to slip in the bathtub or eat too many french fries than die of the things most of us fear.”


David Borgenicht, co-author/Worst-Case Scenario

To be clear.


Ebola is terrible.


I am not saying Ebola is not a problem, nor that the outbreak is not serious.

And there is nothing irrational about taking precautions for preventing the spread of Ebola to the US, or any other country for that matter.


But three cases do not a national crisis make.


We need to please try to approach this issue <not a crisis> with science-based fact.


Hyperbole does nothing for you or anyone else.


People should remember that the family members of Thomas Duncan did not come down with Ebola. They lived with this sick man with no complex protective gear for several days before he was admitted to the hospital.

None got sick.


I would also like to note that while ‘the system’ was relentlessly referred to as ‘inept’  … one person entered the US without prior knowledge <one> … and all others who entered were noted <and did not infect anyone else> … and all others who COULD have entered the USA … did not.



Certainly seems like the systems & processes worked.





The US response to the fear of Ebola made me think about business.


Because the response is frighteningly similar to what happens in business.


One error or mistake leads to a general ‘crisis’ modality and an outcry for change or simply ‘do something.’



I am talking about what people may call ‘proportionate response … or what Simon Jenkins called “… a lost control of the language of proportion with the result an outbreak of crying-wolf syndrome.”


I cannot tell you how many times I have sat in a business meeting watching people wring their hands and speculate on ‘why did this happen?” <that is the business version of ‘misinformation’ … the ‘made up’ version of why things happened the way they did>.



Once the misinformation is stripped away, the remaining question is, and always will be, how big is the problem?


And therein lies the exception management flaw in todays business world.


We seek some absurd level of perfection and in doing so we shut down in dealing with an exception with the incredibly stupid intent to break <or revisit> a wel designed, well wotking system to eliminate a … well … exception.


We look for trouble where there truly is none.

We find issues everywhere … even when it is simply a perception … or worse … a speculative ‘what if’ issue.


We end up applying the wrong remedy <or sometimes an unnecessary remedy>.ebola perfect worry

“Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong remedies.”



Groucho Marx


All the while:



-          Time is being invested by valuable people <and valueless people who are typically driving the insanity>


-          The system is shut down <or under such scrutiny that thos within the system are being less than efficient>


-          Experts <those who actually know theire shit> are being ignored – because if one thing happened than of course other thngs could happen and the ‘expert’ is doubted as such





To submit to fear rather than the advice of all the experts is negligence of the highest order.



It happens in business all … the … time.


The fear of “what happens if this happens again ??!!??”


The weak management people feel a sense of ‘lack of control’ <I wanted to type impotence but that freaks men out so much that they are spurred into even more insane behavir> and with that sense of no control they rage that something must be done.


And the weak overcome the strong in their rage.


How the fuck does that happens so often?




Pretty much any big decision has to be taken by the person at the top. And there are, frankly, only so many hours in the day and only so much room in a leader’s head.


And managing increasing irrationality is difficult.


Extremely difficult.

Especially when real knowledge is overcome by misplaced anxieties.


Add in that almost every organization has multiple issues happening at the same time … not all of ‘crisis’ type but certainly some level of ‘geez … we need to deal with this.’



Add it all together and there is simply not enough capacity to deal with all issues at once.


If you do try … well … we end up making mistakes in the handling of each of them … and, of course, that means they all get worse.


Uh oh.ebola what is going to happen

Then anxiety <or fear> feeds them all.


The business loses any sense of proportion.

The business loses any sense of pragmatism.

The business loses its frickin’ mind.


That said.


Let me get back to ‘proportional response’ in business by going back to Ebola.


We read a lot of this in media:


“The story of the U.S. Ebola outbreak is already a litany of failure.

To call it a tale of astounding incompetence would be overly generous.”





I could place this comment into almost any business meeting taking out Ebola and putting in whatever ‘mistake’ or ‘failure of the system’ you would like.


And just as in business we could point out that 10’s of thousands … if not 100’s of thousands of tasks have been completed successfully … and that the ‘process’ has filtered out multiple errors and winnowed ‘imperfections’ down to a manageable ‘exception’ type scenario … well … we would still find that the ‘proportional response’ gets driven by the exception.


It is an unfortunate almost inevitable business truth.  A bad thing … even just one bad thing … creates a crisis scenario.


And therein lies the biggest challenge.ebola please everyone


Inevitable criticism based on some perception of perfectionism.


It is an unfortunate truth that people expect certain things … and often these ‘certain things’ are unrealistic.


Maybe think about this from a medical health perspective.


In the medical world if you know what type of event has occurred … you can estimate how many patients … and it’s pretty easy to calculate what to expect.


In a hospital emergency room it isn’t the total number of patients that concerns them, but rather the number that will die if not treated in minutes or a few hours.

The rest they have no problem letting wait.


This suggests that a major incident like an earthquake or terrorist attack is very predictable.

All you really need to know is the type of event and the numbers and the scope and you almost immediately have a pretty good idea of what to expect.


On the other hand.

Think about something like a real bad flu.


It is an unpredictable event and there is no way you can prepare for it.


Therefore … the objective is to protect the hospital from it.


In business that is about building a proactive system or process.


However … if the unpredictable event happens I don’t go about rebuilding the entire system or process … why? … because building systems for unpredictable events is stupid.


Maybe not stupid … but it is clearly a time suck hole.




I am all for striving for perfection with an eye toward the implementation of an idea.


But as with so many aspects of life, the key is striking a balance between opposing forces, each with its own set of pros and cons.


Too little perfectionism leads to a rapid but undesirable endpoint.


Too much perfectionism leads to analysis paralysis and no endpoint at all.


To be clear.


idea shitThings happen in business.







Not everything is a crisis.


And even a crisis has a familiar pattern.


You’re knocked off balance.

You learn.

You adapt.


But rarely, even after a crisis, do you completely rethink the system & process you have in place.




You have most typically invested a lot of smart thinking and smart people building what you are doing … and 99.9% of the time it works just fine.




Most crises are unpredictable and occur .01% of the time.


They are exceptions.


Exceptions have an exceptional ability to find whatever crappiness resides within any management person.


Crappy management uses perfection as an excuse to be crappy managers.


Crappy managers use exceptions to try and build value in their crappy manager status.


Look.choice consequence

I have been a manager … and I certainly have had my crappy leadership moments.

We all make good decisions and bad decisions.


Part of being a good manager is … well … simply accepting the consequences of our decisions.


And I don’t begrudge a good sense for a quest for perfection. The attempt and ‘envisioning some form of perfection’ can be a valuable exercise.


But I do think perfection is far too often used to mismanage exceptions.


Bottom line.


Sometimes you should do nothing.




ebola getting facts

So in the interest of some basic health promotion, here are the facts.




• Ebola is transmitted through direct contact with body fluids.


• An individual is only contagious when symptomatic and unwell, not during the incubation period.


• The virus itself is weak, surviving for only a short time outside the body, and can be eradicated with simple measures like soap, bleach, heat and sunlight.


We are living in frightening times, all of us.

Knowledge is power, so let’s arm ourselves appropriately. Hysteria and paranoia will only be counter-productive in achieving the one thing that we all want: to end this epidemic.


Benjamin Black, MD at Médecins Sans Frontières on his way back to Sierra Leone

hope, reality, dreams & bravery

November 15th, 2014

reality and dreams



“A dream will always triumph over reality, once it is given the chance.”


Stanislaw Lem






Suffice it to say Hope is a pretty resilient motherfucker.


And I am glad it is.


Sometimes life beats the crap out of you.

And I mean REALLY beats the shit out of you.

dreams life terrible great

It beats you up enough that sometimes it makes reality take on some insurmountable size and shape … all but blocking out any sight of dreams.

And in doing so … by blocking sight to dreams the only thing a person can fall back on is Hope.



And that’s what bravery is all about.



In spite of everything.


In spite of all that happens, which by almost any measure would make you decide that hope & dreams are a waste of time, you maintain some hope.


In spite of all the shit that makes you begin thinking that time is better spent dealing with reality, you maintain hope.


I say this because, in the end, I tend to believe it is some version of bravery that keeps your head focused on maintaining hope. Because you have to be brave in some form or fashion to maintain some faith in something that can be difficult to see <especially if reality is standing in the way>.


You have to be brave to maintain some dreams you have.

You have to be brave to maintain some thought that there is something beyond the reality of the moment.




Reality is the inevitable.


The inevitable of Life <which is actually ‘things beyond your control’>.


What I mean is that some things are inevitable in your Life once someone else decides to pursue something in their Life … especially if their decision invokes some relentlessness.

And … in that ‘inevitable space’ … sometimes there are often truly no good solutions to the situations <not just problems … just regular everyday situations> that arise.


There are only bad and less bad solutions.choosing shit


And within that quandary it becomes even easier to lose hope.


Because that quandary most often is involving what is seemingly mundane everyday stuff … not the really big stuff. And when that happens you begin thinking … “shit … if I cannot even navigate the little stuff how the hell will I steer myself toward the big stuff <my dreams & things I hope for>.”



And you feel … well … fucked.


Fucked because Hope only provides an unclear future.


There are no specifics and no clear destinations.

And sometimes hope get additionally blurred by your desire to be able to see into the future.


But here is the deal.


Being able to see the future doesn’t make you any smarter or wiser than anyone else. And it certainly doesn’t stop you from making mistakes. All it does is to let you know what a problem is and how big the problem is … but it doesn’t give you any way to do anything about it.


Seeing the future just enables you to … well … see it … but you cannot do anything but deal with it.


And in dealing with it … therein lies the bravery.

Dealing with the daily battle to keep your Hope.


“I carry the battle in me.”



A Six Word Story



Each day, whether you pay attention to it or not, you carry the battle between hope and reality.


The battle is defined by bravery. That is the only way you win the battle.


I imagine the opposite is cowardice. And the thought that it is the cowards <or the ‘unbrave’> who give in to reality and let hope die <or lose>.


Frankly … I don’t like that. Nor do I really believe it.

I don’t think its cowardly.


I just think it’s … well … very easy to let the reality of Life grind you down. You can be the bravest sonuvabitch and still find your hopes & dreams being crushed.




I will say this.


You must be brave in the face of reality if you want your dreams and hope to even have a chance.


And if you believe such a thing as bravery is too daunting?

reality is negotiable




Remember this.


If you give hope a chance, even a glimmer of a chance, it will win the battle against reality.


Reality is, in the end, always negotiable.

growing up unevenly

July 18th, 2014

 growing up and shutting up


“We do not grow absolutely, chronologically. We grow sometimes in one dimension, and not in another; unevenly. We grow partially. We are relative. We are mature in one realm, childish in another. The past, present, and future mingle and pull us backward, forward, or fix us in the present. We are made up of layers, cells, constellations.”

Anaïs Nin






No one grows up evenly.




We don’t even think and learn evenly.
<my 2011 post: http://brucemctague.com/intellect-ignorance-the-learning-boundaries>


Here is the truth.


Ignorance is boundless.


Knowledge is limited <only in terms of time>.


And learning is never symmetrical.




If you believe how you think, what you think … and what you know <and what you think you know> is the foundational idea of Life <and growing up> then you would have to believe by expanding the circle of knowledge you are simultaneously expanding the boundaries of ignorance.



In other words, the more things you learn, the more things you become aware you don’t know.


Now that, my friends, is an awesomely simple concept.



The whole idea of ignorance always outpacing knowledge and learning is something I believe we should think about more often.





learn stupid 1 boy meets worldlearn stupid 2

Because <1> … we make comparisons or judgments based on linear standards.
This is relevant to growing up, test scores and even performance reviews.
“If you started here you should be here by this time.”



Because <2> … we feel a constant failure to learn everything <or more>.


Therefore we constantly get discouraged because by remaining in the ‘ignorance zone,’ despite having invested energy in knowledge gathering to actually get out of that zone, one can theoretically never feel a satisfaction of ‘something completed’.



Because <part3> …. Ignorance attacks you in a 360degree fashion.

This only matters because we attack ignorance on a focused limited degree approach.


I will illustrate by showing you this diagram <which I did not do> where the circle of knowledge has inconsistent edges.

uneven Circle Of Knowledge-


When I saw this diagram I thought it perfectly reflected:


-              how people expand their learning knowledge <outside a school construct as well as inside a school construct>

-         my own personal challenge when it comes to increasing knowledge and ignorance

-            why people <in general> grow up unevenly



Suffice it to say … even as we expand ourselves and get better … the choices we make … well … make us grow unevenly.


And that can not only make us feel uncomfortable but it can also make the people around us feel uncomfortable.



“Sometimes you make choices in life and sometimes choices make you.”

Gayle Forman





All this unevenness is simply growth … and growing up.


Each spike in learning and knowledge is the another initial breakthrough in the attack on ignorance.


Each spike inevitably leads to a curiosity driven rounding out of fuller understanding and knowledge.
Using myself as an example … beyond some ’rounding out’ I would imagine there is an inevitable new ‘spike’ somewhere else … I assume I had read or heard something that piqued my curiosity in another direction.


Therefore, and I believe this is the neatest thought, this is a perpetual process with spikes and rounding out but in the end the circle just keeps getting bigger and bigger <and bigger is better>.



Unfortunately … this is also a reflection of growing up.


Growing up is uneven.


You become more expert and informed on certain topics at the expense of others … some experiences at the expense of others.



sitting in doorwayThis also has repercussions on where people end up in Life.


The well rounded circle – that might have characterized the end of the classic education system and the classically defined ‘well rounded person’ – is inevitably being replaced with the profile of an expert <or increased passion on a topic> in some particular domain.



This inevitably means creating a person who will never end up with a perfect circle … but rather an ellipse, at best, or some wacky trapezoid <or some random shape with edges … not rounded curves>. And some people will actually be a straight relatively thin rectangle.

My main point?


There is no such thing as a well rounded person. You may aspire to be well rounded but even at your best … you are some shape other than a circle type person.


I admit.


I like this thought.


I like that we all grow up unevenly and we learn unevenly,


It implies society & culture is like a jig saw puzzle up to us humans o figure out how to fit together.


But his also creates some problems for us wacky ‘comfortable with a plan’ group of citizens.


It focuses us on ‘we need to build this type of expertise’ silos of people. And yet people, in general, are maximize in a more random ‘stimulate and go in whatever direction you want to go way.



“Any fool can know. The point is to understand.”
Albert Einstein




We know what we want.
We want ourselves, anyone in fact, to simply be a well rounded individual maximizing their talents.



We don’t really understand how to attain it <because there is a randomness to the plan>.
While “we are made up of layers, cells, constellations” is a little too poetically nebulous for me … I do like ‘we grow up unevenly.’
And I do believe it makes us a little uncomfortable … this unevenness.


And we try and try <and try again> to even it out as much as we can.





Maybe we should be investing the same energy to encourage passionate energetic unevenness instead.


Maybe if we did that the overall ‘grown-upedness’ or intellectualism of all people would simply reside at a higher level.brain and clever pooh



And then I would have to assume we would be smart enough to then figure out how to put all the uneven jig saw pieces together and create a better happier world <with happier people as individuals>.



Just a thought.


But I am an uneven guy.

one of those people

June 27th, 2014


butterfly finger


“… it’s the good fortune of even just knowing him. He’s one of the most stimulating things in my life. I don’t know what it would be like to spend 60 seconds with him that were dull.”
Jack Lemmon






I don’t really have a point to make.


I saw this quote from Jack Lemmon in reference to Billy Wilder.


The names and the actual people are kind of irrelevant.

Imagine being one of those people.



‘One of the most stimulating things in my life.’


‘Don’t know what it would be like to spend 60 seconds that were dull.’




Oh my.


That would be spectacular.


blooming_in_the_rainI don’t think you can ever try to be one of these people … or practice it … or even learn it.



You either are … or you aren’t.


I imagine we would be lucky if we encountered even one of this type of people in our lifetime.


guilt free accumulation

June 18th, 2014

Guilt Free SweetSpot

“Culture is an elevated expression of the inner voice which the different peoples of the Earth have heard in the depths of their being, a voice which conveys the vibrant compassion and wisdom of the cosmic life. For different cultures to engage in interaction is to catalyze each other’s souls and foster mutual understanding.”
Daisaku Ikeda





Recently I have had two discussions revolving around the same cultural concept tied to future desires <and behavior> of people.


Let’s say the discussions have revolved around things like ‘what does the future kitchen look like?’ … or ‘what does the future bank <or financial provider> look like?’ … or ‘what does a person’s happiness with wealth look like in the future?’



It is kind of guessing <in an educated thoughtful way> what people will want to behave like … or what behavior will make them happy <from a Maslow type perspective> in the future.


This is good type thinking … not simply mental masturbation.


Changing behavior is slow.

Generation slow.

Because most of today’s older generations are simply defending their behavior … not truly modifying it <modification would be if they change behavior because they wanted to instead of because they had to>.





By the way.

Thinking about the future ‘what does’ type stuff can be Jetsons type pie in the sky type thinking … or it can be more pragmatic ‘rising generations with existing perceptions and how will they act in the future’ type thinking.


I tend to be more pragmatic.
I do so because it is fun.


It is fun in that every … yes … every generation rising <young to old> rebel against the norms & ‘standards’ of the older more established generations.

Some changes stick … and some don’t.


The fun is trying to figure out what will stick and what won’t. The only thing you can be sure of is there will be windows of opportunity where a rising generation will always say ‘I will never do what they did/do’ <albeit historically they will adopt many of the same characteristics as they mature and assume Life responsibilities>.





The windows exist and if you can identify the underlying attitudinal shifts you can be successful by offering things that tap into this attitude <and you can reap the benefits of their behavior>.




You would have to be blind, deaf and dumb to miss the attitude among the young that older generations are greedy.


That’s easy.


The hard part is that we old folk flippantly disregard this attitude as the naiveté of youth. Silly us old folk.

The young DO recognize the value of accumulating wealth and the benefits that come along with it.


No matter how we may want to couch this attitude in some trite platitudes … people will always want to be valued and fairly compensated for the value they provide.


The future challenge is how to let the Reptilian brain ‘accumulate wealth’ and increase personal value … all the while balanced with a moralistic <semi altruistic> belief that ‘I want to be fair’ <at its most hedonistic shallow level it would actually be ‘how can I become wealthy and not look like a greedy jerk’>.



Trendwatching calls it ‘guilt free.’


I imagine the more positive slant on it is a revitalization of some sense of altruism … or fairness.

People, especially younger people, are feeling conflicted between their desire to earn & spend and their aspiration to do the right thing.
They are looking for products and services that will deliver value and quality while, at the same time, provide reassurance that their ‘accumulating’ is not seen as greedy.


guilt free accumulation

Trendwatching researchers suggest that consumers are experiencing guilt over how they spend and on what. They are taking a closer look at how companies conduct their business, from where they source their products and whether they are engaged in socially-responsible initiatives.

The key to addressing consumer guilt is to identify the choices that cause the consumer the most concern and “absolve” them of the guilt.

Once again.
This doesn’t mean ‘me’ desires go away.
It, in its most simplistic sense, is suggesting a ‘guilt free’ aspect to the desire to accumulate wealth or things. in the end there is an implied ‘balance’ … you are bargaining with your desire to accumulate.



But in this sense you have added a belief if that a ‘me’ can make more, earn more & and accumulate/have more … and feel good about it if the ‘optimal end game’ is connected to a greater ‘we’ aspect <environment, society, sharing of that which is accumulated with less fortunate>.

This mental bargaining is an attempt to alleviate the guilt that gnaws at the conscience of those who, mostly with good intent, want to do the best they can and accumulate the most wealth they can.

Guilt upon the conscience, like rust upon iron, both defiles and consumes it, gnawing and creeping into it, as that does which at last eats out the very heart and substance of the metal.”
Robert South


Wealth is therefore achieved with a balance of ‘what I could have had but shared.’
It shows an innate sacrifice of ‘me’ … but not at the expense of success.
Instead it shows a sharing of individual success. Successful wealth management <growth> shows ‘not too much’ by ‘I could have had more but I don’t.’

It also meets a Maslow thought … ‘I am successful … not everyone can be successful … therefore by being as good as I can be … which is better than many people … I can contribute to those who cannot do what I can do.’


All the psychological mumbo jumbo aside.

It is a sense of fairness.
Fair to me and we.


I called this attitudinal concept Community individualism in 2010.
And I still call it that.


The seeds of this type of thinking have been planted and while it will most likely not prosper in current adult generations it will thrive in younger rising generations.


It will be <at least in my eyes> the prevalent psychographic attitude every business will need to attend to in the future.



Interestingly if you google my ‘community individualism’ concept you will find a number of really well written articles and intellectual papers outlining the battle <tension> between ‘community’ and ‘individualism.’


I say interestingly for 2 reasons:


1. Because I believe there is an entire rising generation who is answering the battle for “us” <versus just ‘me’>. They are living it and have grasped it and are embodying how to be and do both.

We <older folk> could not figure it out.
They have.


2. I am the only one, I have found, who believes there is no tension, but rather an embracing, between community & individualism in this next younger generation.





This global generation … those who will own ‘community individualism.’


I will not bore you with everything I have written but give some relevant highlights to align everyone on my thinking.



global cirizen kidsThe post millennial generation (The Global Generation) will have been preceded by the two extremes of community and individualism. The worldwide web will enable a higher level of intimacy between cultures and globally dispersed local communities (or maybe, more specifically, individuals). We see this emerging even today (it just has not matured). Not surprisingly, this technology has transformed our worlds – empowering people with access to extensive circles of population as well as connecting in surprisingly personal and intimate ways.

My thoughts may seem extreme … but I believe the Millennial generation is “too far down the path” to be the Global Generation. They were the early adopters of a web based global community aspect and there will certainly be “cusp” generational citizens, but as a whole they are being bombarded with the vocal minority and don’t have the global counterbalance (I guess what I mean by that is I believe Millenials will still fall back on country cultural cycles as the subconscious place to go). Millennials will be open to a global community (which is the reason why I believe the Global Generation will be successful as they follow in their footsteps).


Generations are not set by birth, but by accumulated experience over a lifetime. As Millennials will deal with a Crisis, the Global Generation will deal with the aftermath.

This balance of community and individuality will permit this generation to better accept and respect the choices made by individuals globally and yet strengthen local communities (I actually believe that will be represented by strengthened country patriotism). The community aspect will definitely lead to some cultural or geographical driven conflict yet the respect for individual choices elsewhere will balance the conflict within a “values set of rules.”



< link to what I wrote before: http://brucemctague.com/global-generation-part-1-dawn-of-enlightened-individuality >


All that said.
As noted above … I believe that while generations turn and attitudes evolve over time that the advent of the internet has truly enabled a new ‘mixing’ of an attitude and should enable new behavior.


Interestingly … the internet has not just changed behaviors but also attitudes <in that we are now better able to judge others’ behaviors>.


Transparency doesn’t just go in one direction <towards the bad guys … and ‘evil corporations’>.

guilt free list


And while the internet may appear to sharpen <or cocoon> opinions & beliefs it has actually made us more aware of issues and differences <whether we like or dislike the differences is a different issue>. It may have made us more defensive with regard to our own attitudes it has also encouraged us to go on the offensive to showcase our ‘moral cores.’


By the way.


This doesn’t mean a ‘flatter’ world.
It means a more aware world.
You can no longer just ‘be me’ and be invisible … me is now always visible.


This comes with some repercussions whether it’s protecting or projecting your image or character. The world today with its internet driven transparency forces us all to take a closer look at not only our behavior but also what that behavior ‘begets.’


In the end.



Guilt free accumulation is the future attitude <generating a type of behavior> that needs to be addressed if you are in business and want to innovate products & services … or just want to understand what attitudes which need to be tapped into in order to be successful.


Why should you believe me?


I will end with what I started with … “an elevated expression of the inner voice which the different peoples of the Earth have heard in the glimpse of ourselves find ourselves depths of their being, a voice which conveys the vibrant compassion and wisdom of life.”


Listen closely.


The inner voice of fairness is raising its voice to be heard.
A lot of us older folk may try to shut it out … but the younger voices will be heard.

And in being heard they will drive the behavior of the future.



Ignore this voice at your own peril.


when did I get duped?

December 18th, 2013

dumb is never cute


As a follow up to my long convoluted indulge or decadent article <and some notes I received> I wanted to share a question <and thought>.

The thought is about … well … the question. The question is ‘when I got duped into becoming an accumulator of things?”

Here is the thought from some commenter in a national publication:


“… we, and by that I mean most of humanity since the Neolithic, have been duped into believing that life must be lived by accumulating. This is simply an ideological lie. Is it impossible to imagine a world lived by the economics of the gift? Even the most cursory look at various enduring cultures around the world shows us that people (who are left alone to do so) living lives according to deeper principles are more content, more spiritually rounded, less troubled by existential angst, than by westerners tricked into believing in the ideologies of power and wealth.”  – comment in The Guardian about Materialism




I will begin with acknowledging there is a shitload of psychological research that seems to support the fact that materialism <accumulating shit> doesn’t make us happier <psychologically>.


The gobs of research suggests that materialism, a characteristic that reaches both rich and poor and researchers define as “a value system that is preoccupied with possessions and the social image they project”, is both socially destructive and self-destructive.

It’s associated with stress, anxiety, depression and even how personal relationships can be affected.


In fact … there has long been a correlation observed between materialism, a lack of empathy and engagement with others, and unhappiness and research is reinforcing this by showing causation.

For example, a series of studies published in the journal Motivation and Emotion showed that as people become more materialistic, their wellbeing <good relationships, autonomy, sense of purpose and the rest> diminishes.

As they become less materialistic, unhappiness rises.


I say all of this to say … well … Nuts.


Nuts to the comment I began with.

Nuts that maybe I should be smarter.

Nuts that maybe I have been duped.



What a bunch of crap.


I haven’t been duped.

I have a mind of my own.


And do I really not know when I am unhappy? <and why I may be unhappy>



For the most part … yup.


I believe most of us understand that it is a dreadful mistake allowing ourselves to believe that having solely more money and more stuff enhances our wellbeing.

Oddly … despite the fact we poor everyday schmucks know this … this belief appears to not only be embraced by those poor deluded people in movies, but by almost every member of almost every government <and civilization>.


How can this be?

Worldly ambition, material aspiration, perpetual growth … taken in and of itself … is a formula for mass unhappiness.


I say that … but I have not been duped.

damned straightIf I enter the rat race then I have chosen to be a rat.

If I choose to compete with the Joneses than I have chosen to be one of the Joneses.


Society hasn’t duped me into doing so.

If I decide to follow an ‘ideology of wealth and power’ than that is my choice.

And you know what?

For the most part I don’t have to choose that game if I don’t want … and still be successful.


Do I believe the game is rigged in some form or fashion?


Do I believe that the game is easier won if you decide to play the wealth & power game?

You bet.

Not choosing to do so is like swimming against the tide in some form or fashion.


It’s not easier … but it can still be done.


But the bottom line.


Do I feel like I have been duped into becoming an accumulator? Shit no.

If I truly believed that then I disregard free will, free choice and self-interest <balancing moral and material>.choice what it looks like


Do I believe there should be a balance of moralism and materialism?



Here’s the deal.

Having a thread of materialism makes better society … through creating better and smarter stuff.


But being duped? C’mon. I am not buying it.

I think I am smart enough <and most people> not to accumulate bad thinking.

Enlightened Conflict