Enlightened Conflict

truth resounds & 59 squared

October 3rd, 2017

real thing false world truth subtle

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But resounding with the truth of things prophesied,

But of things with truth resounds

 

 

Но    вещей    правдою  звучат

No v’eshchej   pravdoju   zvuchat

 

 

 

Its lips are covered with blood!

Lips covered with blood

Уста, запекшиеся  кровью!

Usta, zap’vekshi’esa krovju!

 

———-

Ophelia’s Song: Alexander Bok

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“Beyond a doubt truth bears the same relation to falsehood as light to darkness.”

 

Leonardo da Vinci

 

=================

 

 

infinte world of possibilities touch

59squared.

3,481.

 

3481 squared.

12,117,361.

 

12,117,361 squared.

1.5 billion.

 

That’s three degrees and I am at almost 1/5th of the entire world.

 

Yeah.

 

The numbers are really not that neat but you get the point.

 

With a single event, a single death, one person can set off a chain of events that will affect hundreds of thousands, millions and even billions of people.

 

Some people call this “6 degrees of separation” <although I showed it to you as only 3>.

 

I didn’t make up the squared concept … in some form or fashion it reflects the truth of the internet of things and connectedness. And … sadly … it shows the likelihood that the majority of us have some connection to the 59 people who died, the 500+ injured, in the Las Vegas shooting.

 

I say this because it makes it personal. Shit. This IS personal.

 

The main point here is that a person now has access and is aware of more people <true friends as well as web based friends> and can have more frequent communication due to the ‘digital revolution’.

 

Yet.

 

Social media is simply the fact that the traditional benefits of an acquaintance network <personal or professional> and friendships can be more expansively thinkers lotsrealized than before.

 

This means that truth resounds more quickly & clearly & bluntly than ever before.

 

The other truth is that our own experiences, and Life, can then be at the mercy of crowds of friends & acquaintances — crowds providing unsolicited input & feedback & experiences all influencing hordes of additional people’s thoughts on a daily basis. This means whether you are present in one place or not you can be impacted in the present place you stand. You are a nomad in which the world remains your home.

 

Our world is now one large network consisting of two basic things – people and connections.

 

And while many times we look at this as some forced or constructed network <Facebook, twitter, etc. provides hubs and constructs> the reality is that most people networks & connections are organically constructed. So while we like to draw out nice symmetrical shapes to define how connections work and networks are constructed the reality is that networks are more often not symmetrical.

 

The unique patterns in the connections determine the shapes. We reach out in asymmetrical ways to places, events and thoughts and bring them near in seconds.

 

In addition the ties between the connections can be complicated – spanning from intense or passive.

 

In the business world we try to characterize networks and connections in a variety of ways. The trouble is that people are not that orderly and certainly not stagnant and they actively reshape their connections, interests and networks all the time.

 

But I am not here to discuss how the internet can, or cannot, affect personal relationships or a sense of individual isolation but rather this is a thought on how the internet can make things, and Life … well … smaller.

 

ship-home-world-life-is-us-hereOn a day like today, a day after an event like what happened in Las Vegas, this rings true.

 

However .. .on most days the ‘quasi-truth’ that resounds in the echo chambers of what we talk about and ‘think we know’ is that the internet is isolating us … disconnects us from reality and social interaction.

 

So … is it possible that the internet increases connection and decreases connection at exactly the same time?

 

Yup.

 

The Internet connects and it isolates.

 

The usual assumption that most of us make about our computing and communication environment is that we are ‘always’ connected.

 

Indeed, most of us are ‘nomads’ when it comes to computing and communications. We live in a disconnected world much of the time as we travel between our office, home, airport, hotel, car, coffee shop, bedroom, etc.

 

We now recognize that access to computing and communications is necessary not only from one’s `home base’, but also while one is in transit and/or when one reaches one’s destination.

 

It is an anytime, anywhere access world. It is also, paradoxically, a ‘be anywhere at any time’ world.

 

That is the connected aspect which … uhm … creates the whole disconnected aspect.

 

Well.

 

Let’s just say we feel slightly disconnected in a connected way … uhm … until something happens that tightens all the lines of connection.

 

It is within moments like that where the supposed 6 degrees of separation becomes less degrees and more links … all of a sudden the 59squared aspect of connectedness occurs.

....... making "they" smaller ........

 

 

The world gets smaller … in fact … really fucking small.

 

 

We are brought together and something that happens to 59 people, or even 559 people, becomes an experience within our own grasp.

 

Which brings me back to truth and resounding.

 

The majority of our social networking constructs today are on the internet <or have a foundation on the internet>.

Simplistically, we, the people, are connecting via the internet. What this means is that the internet muffles or amplifies our voices, events and truth <as well as lies unfortunately>.

 

What this means is that … well … an event, a moment, a death, an injury, resounds … resounds as in 59squared.

What THAT means is … well … we have to face a truth whether we want to or not.

 

In this case … we are touched, connected and affected by one person with weapons of destruction destroying the lives of someone, and someones, which in some way we are connected to.

 

I imagine I thought to say this today because now we will end up entering into the gauntlet of what to do about this to stop events like this in the future or if we can even do something at all.

 

And I fear, in the end, we will do nothing.

happy-sad-optimistic-pessimistic-world-life-news

 

We will remain disconnectedly connected in our little asymmetrical networks of friends & acquaintances.

 

That was a sad sentence to type.

 

At this point, my conclusion, I imagine it may be relevant to remind everyone of 59squared and the fact that I can do one thing, one right thing … or one wrong thing … and it will resound.

Choose your ‘one thing’ wisely.

 

 

====== back in October 2015 I shared my thoughts on what to do =======

What I am NOT for is irresponsible quibbling and inaction after a shooting tragedy. It is a complex issue that demands something more than a pithy simple solution soundbite. A gun, an individual & a society.

 

and from time to time they permit themselves to be told

April 4th, 2017

letters to myself never read

 

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“The world is full of stories, and from time to time they permit themselves to be told …”

 

—–

An aboriginal saying

 

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I believe that the magic and power of a story can encourage and fascinate you.

In prehistory, outside the cave it was dark, but inside they had a fire and somebody was good at telling stories.

Every time I write, I think of the cave.

We are one group, outside it’s dark and wolves are howling, but I have a story to tell.

 

—–

Haruki Murakami

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Ok.

 

stories on wallsIt’s difficult to discuss stories too often.

The fact is that being able to tell a story … okay … tell the story you want … well … is possibly one of the most important skills anyone can have – in life or in business.

 

But let me stay on the business side of stories.

 

Throughout my career I have had the fortune to work with the most unglamorous products & companies you could ever think of <industrial products, commodity like machinery, etc.> and some fairly glamourous products & companies.

 

What they all have in common is that they have a story to tell … and when told well it makes them successful — in sales, in market place positioning, in competitive scenarios, in public discussions, etc.

 

I used to think storytelling was so natural to everyone I assumed everyone would want to tell their story … or maybe better said … talk about their business, their company, their product … as a story.

 

I no longer think that.

 

I haven’t figured out if it is that not everyone can actually tell a good story or that business has beaten the shit out of people so badly that the default articulation is a list of functional features and pragmatic benefits. What I do know is that business storytelling, in general, sucks.

It is absolutely horrible.

 

Meaningless metaphors and less-than-relevant analogies and misused quotes are scattered among the useful functional and pragmatic in the attempt to elevate that which is usefully boring to interestingly useful.

And because that is the case … well … most people either think storytelling is really really hard or that storytelling really has no place in what they are doing.vivid story demonstration metaghor

 

That is nuts.

 

The truth is you can take the most boring of boring, the most functional of functional & most ‘seemingly same of seemingly same’ and wrap it within a story and it … well … becomes compelling, interesting and distinct.

 

The truth is any business contains the essential parts to create a story … heroes, villains, vivid demonstrations or metaphors, life & death and even mysteries and solutions.

 

The truth is anyone can tell a story <it is possible that not everyone can write a story though>.

 

In fact … I feel relatively confident is stating that a good story to tell makes everyone better & more interesting.

 

I do not care what industry you work within or what type of product or service you sell or represent your word is full of stories … and, most likely, a fabulous story just asking for permission to be told.

 

All that said.

 

Someone is most likely sitting somewhere scratching their head thinking … “WTF, that sounds good but I have no clue what to do.”

 

Aw.

 

You do.

You do know what to do.

 

Stop thinking about selling your idea or selling your product/service or even selling your company … think about telling a story.

 

Shit.

 

nuts and bolts commodityI could work for a nuts & bolts manufacturer and be able to put a picture of two nuts & bolts side by side <one mine and one someone else’s>  which look 99.9% exactly the same … and be able to say … “Let me tell you a story about this nut & bolt … because its story is different than this nut & bolt. They look the same but their story is different.

 

Oh.

 

And my story wouldn’t be solely some manufacturing mumbo jumbo but rather a story about who counted on it and how my nut & bolt was the best friend to someone and … well … you get the point.

 

Unfortunately we don’t seem to be in the storytelling business in business these days.

 

Instead we bore down on manufacturing specifications, stress quotients, side by side rankings and a whole bunch of technically important functional aspects.

 

And you know what?

That shit is important.

 

Really important.

 

nuts an bolts story city growTo be sure … if it is my nut & bolt holding a wing on some plane carrying 300 passengers you can bet your last dollar the technical aspects of my nuts & bolts matter. I don’t argue that.

What I argue is HOW the technical aspects are articulated and delivered. What I argue is that if I can make my nuts & bolts look like a city of ideas through some story … I win.

 

Stories make presentations more interesting.

Stories make bland functional aspects take on some color <which equals value>.

Stories persuade people think <and thinking equals engagement>.

Stories to motivate us to see beyond the simple nut & bolt.

 

Suffice it to say … what you say is lost if you do not master how you say it.

 

Storytelling has been a mainstay of the marketing world since … well … forever.

And while it tries to sneak into the non-marketing aspects of the business world it often gets stiff armed by functional communicators – “get to the point” people.

 

This ‘get to the point’ point is nonsense.

 

Storytelling doesn’t sacrifice the functional and pragmatic and practical … it actually elevates it to ts highest value.

 

I could argue that stories are the essential driver of value, change & persuasion … throughout the history of business.whispers stories

 

Look.

 

I would never tell a business to not show the numbers, graphs and facts. It is important.

But strategic use of a good story can make those same bland things surprise people, make them become compelling characters in a story and instead of being cold hard facts laying on a page they can become things that make us think & feel.

 

Story telling is important in that it engages people, communicates relevant meaningful information, builds value on some things that can often be difficult to build value on and, ultimately, it makes you, your product or service & your company distinct.

Why? Because it has a story to tell.

 

The business world is full of stories, and from time to time they permit themselves to be told …

 

 

Enlightened Conflict