Enlightened Conflict

wearable technology and everyday schmucks

October 28th, 2016

A19D55 COMPUTER CIRCUIT BOARD WITH BINARY CODE

 

 

“… technology companies want us to think that by engaging in self-monitoring and self-care practices using wearable wireless technologies we will be empowered to “take control” of our health.

“These apps and devices also sometimes ‘push’ or coerce us into using such technologies in the interests of other actors and agencies”, raising questions about their potential for “economic and social discrimination”.

 

—-

Deborah Lupton, a sociologist who has made a critical study of the digihealth market.

 

============

 

 

Well.

 

strategy think anger angry business ideas filterI am not a sociologist and I am not a wearable technology expert.

 

And, yet, for some reason I find myself in another discussion where I have been asked about some futuristic type stuff including:

 

What do I think will be the future of healthcare?

 

What do I think about artificial intelligence and the workplace?

 

What do I think about tomorrow’s business organizational model?

 

What do I think about 3D printing and its effect on manufacturing?

 

What do I think about Wall Street and the overall financial industry

 

What do I think about globalization and its effect on individual country’s business ,and jobs>

 

What do I think about the young <in business, in education, in critical thinking>?

 

And.

 

Now … what do I think about wearable technology.

 

Let me be clear.

 

At best … I am 50% right on thinking thru innovations success <maybe the last I got right was the double edged razor>.

At best … I am 50% right on thinking thru the future of entire industries.

 

But … that doesn’t mean I do not have an opinion … and I do know some things about people’s behavior and what they like and dislike <from a usage standpoint> … so here goes on wearable technology.

 

I read somewhere that 2014 was greeted as ‘the Year of the Wearable.’

 

Well.

 

That’s a little over-the-top nuts to me.

 

As most over-the-top futuristic type things are … someone has decided to make some over-the-top claim about an innovation and the future of “the next hot thing” <which is most likely tepid at best>.

 

I think wearable technology is going to have some major complications as it tries to become integral into people’s lives.

 

Why?

 

Well.

 

As people try to cram more and more stuff into whatever they are already doing and what they want to do there will be two main decision criteria for anything trying to work its way in to someone’s routine:change-people-technology

 

  • Lubrication:

 

We all have gobs of things to do and a to-do list longer than time available. In most cases we are not seeking to add things but are more than happy to utilize techniques & tools which make what we have to do get done more efficiently.

That’s Life lubrication.

 

If someone or something can convince me that buying it & using it will lubricate everything I already have on my plate … well … they can have my money.

 

And if it actually DOES lubricate? Well. They will continue to not only get my money but I will use the product/service on an ongoing basis because it … well … has shown value.

 

Everyone should note that the link between purchase & proof of value is tenuous between innovations and people/users which is why many them look good in trial but die overtime.

 

I will admit … for the life of me I cannot figure out why futurists or the blowhards who espouse ‘year of anything’ with regard to an innovation ignore this.

 

<on a separate note: that’s why I believe smartphone telehealth is the next generation of general practitioner medicine … it lubricates Life on a valuable consumer need>

 

 

  • Enhancement:

 

Sticking with my to-do list or stuff I do daily <regularly> … if something can

improve, maybe make more effective, something I am already doing … it is an ‘enhancer.’ In most cases we are always looking to subtract something if we can add something better. Or even better … enhance something we are already doing that we like <better because that incorporates less change in our Life and it suggests what we are already doing was smart>.

That’s Life enhancement.

 

If someone or something can convince me that buying or using it will enhance my life, make it better or more enjoyable or ‘fuller’ on an ongoing basis … well … they can have my money.

 

And if it actually DOES enhance? Well. They will continue to not only get my money but I will use the product/service on an ongoing basis because it … well … has shown value.

 

All that is kind of basic but for some reason gets overlooked.

 

That said.

 

Wearables, for the most part, neither lubricates our life nor enhances it … they simply educate us on how effective, or ineffective, or how efficient, or inefficient, we are already managing our Life.

 

It simply adds shit to what we are already doing and … well … adds work.

 

It simply provides information.

 

Good information? Sure.

 

But all it will either do is piss me off or show me what else I need to be doing.

 

Look.

 

I have more than enough things, and access to a zillion things, which will tell me what I am doing wrong or what I could be doing better … and all for less than $300.

 

If wearable technology would actually change shit without me having to do shit <kind of like a morphine drip without the morphine> then maybe it would meet lubricate/enhance criteria.

 

At the moment all wearable technology does is highlight the eliteness of the super fit and the rest of us every day non super fit schmucks.

 

They are certainly cool … but in today’s world ‘cool’ doesn’t get you too far in the marketplace. It can gain you a business niche but if the cool doesn’t Life lubricate or Life enhance … it will gain nothing more than a niche.

 

By the way.

In the business world a niche model can be quite lucrative.

 

Anyway.

 

I hesitate to jump on board the ‘digital wearable technology revolution.”

At least from a mainstream consumer choice perspective.

 

Now.

 

Let’s take a minute on corporate wellness or health or maybe … the “digitally health and fitness continuumengaged patient.”

 

Let’s say wearers can earn discounts of as much as 15% on their health insurance premiums. Well. That sounds appealing … and not just to me … 70% of consumers surveyed by PwC said they would wear a device to reduce payments.

 

Let’s say that wearable applications become more practical as both hardware and software develop where the devices can measure temperature and blood chemistry which would permit doctors to monitor patients from afar. Well. That sounds appealing … and not just for me … doctors love the idea and for people with chronic illness it could be life-saving or at least life-changing.

 

Let’s say wearable devices, which could include a smartphone that can measure blood-oxygen and blood-glucose levels <key if you’re diabetic>. Well. That sounds appealing.

 

Let’s say that a wearable device can monitor your ECG linked to an app that can tell when you’re running low on heart medication and need to order up a repeat prescription. Well. That sounds appealing.

 

Some of these devices are already on the market or coming soon via private health providers. And some people envision a time not in the not-so-distant future when physical activity and vital sign data will be collected seamlessly from devices planted on or in our bodies without our having to do anything mobile-technology-phones-antennamuch at all. Well. That sounds REALLY appealing from a lubrication and enhancement viewpoint.

 

Fitbit, and other wearables, don’t really seem that viable to me, however, they do appear to be on the leading edge of what will be valuable to us.

 

 

 

I imagine that if you have some extra money to waste or you are one of the superfit obsessed with maximizing every little edge out of your body then a wearable is well worth pursuing.

 

But for us every day schmucks who are comfortable getting what little we can out of our bodies when we do choose to do some exercise or like to take it easy on Sundays in front of a TV watching other people exercise … well … my wearable is much more likely to be a ‘cold one’ in my hand then some $300 wearable on my wrist.

 

Enlightened Conflict