Posts tagged employees
distinctive creative innovation messaging
Oct 8th
Well.
Intel continues to be the prime poster child for how to market and position a product that …. well … is dependent on another product to even have an existence.
Some people would call it branding.
Let’s just call it creating a positive meaningful imprint in people’s minds enough that people care whether they have it or not (despite the fact 99% of the non-nerd population has no clue what it actually does .. but has to have it).
The television stuff they have been doing lately is awesome.
All of it.
Let me begin with the one they call “generations.” Two guys over decades of time growing up together discussing technology innovations in a way only geeks could (but we get it). c’mon. Whoever wrote “they call it ‘E’ … lectronic mail” isn’t getting paid enough. It’s awesome. Here is the TV commercial: http://www.youtube.com/watch?v=RSqMTWrlF-8
What makes this brilliant is that they want to tell you how Intel has been at the forefront of technology innovations over time … and the reality is most of us could give a rat’s ass about what you have done in the past only what you do in the future for us (but marketers get sucked into “we need to become more credible in people’ minds so let’s tell them all the good shit we have done in the past” … whatever …).
But you know what?
I cared after this commercial.
Because I laughed.
Because I stepped back a little in time through the eyes of Intel and I appreciated it.
Ok.
And then.
At the exact same time they are running a commercial that has nothing to do with the past but it’s all about young nerds working in the lab and the future.
And it is brilliant also.
Innovations are so inbred into culture they don’t even notice them (so the implication is that they just aren’t that big a deal to Intel …. They just happen because they are supposed to).
This is what they call “Intel media lab” or “hey Walter”: http://www.youtube.com/watch?v=30dnLv5VclI&feature=channel
Awesome.
They just told us they were innovators unimpressed by their own innovations.
Good stuff.
Finally.
An ability to laugh at themselves (but people benefit from the joke).
The challenge (I am guessing simply because I know how business owners think and the crap they make agencies figure out how to solve):
“How do I tell everyone I am smarter than they are and have an incredible attention to detail and am different in a way that makes me think I won’t get screwed buying their product and they aren’t just pounding their chests on how brilliant they are?”
Well. Let’s maybe share a laugh.
http://www.youtube.com/watch?v=e0FULHGwPkw&feature=channel
Even us non-geeks shake our heads and laugh and yet have a twinge of respect.
Ok.
About the only thing I dislike (and this is kind of nitpicky) is how they end all their ads with the infamous Intel sound mnemonic but instead they have people (I assume their employees) singing the little note signoff.
Yeah yeah yeah.
I get that they want everyone to know that Intel isn’t just a ‘chip’ but people.
Let’s call this the infamous “humanizing a technological innovation.”
Well. It’s kind of silly and unnecessary. The chip is king. I know. Its nitpicky. But it seems like one of those things that some client said and thought about and put their foot down and said “show people! … we aren’t just a bunch of robots making stuff up but we are a likeable group of people (albeit nerds).”
Sure.
So end the commercials with people making noises. That will do it.
Regardless.
A lot of business people and advertising people and marketers who take themselves too seriously oughta be checking out Intel. They get it.
And they are doing a whizbang job in my book.
character and leadership
Sep 21st
“Leaders are visionaries with a poorly developed sense of fear and no concept of the odds against them.” Robert Jarvik
“A well adjusted person is one who makes the same mistake twice without getting nervous.” – Jane Heard
Let’s talk about leaders and leadership and character.
Great leadership is inspired by great ideas and great beliefs and a great vision and the ability to make mistakes with nerves of steel.
Bottom line? Strength of character.
They may not be the smartest.
They may have charisma and they may not.
They may not be the best at any responsibility they have had up until that point (functionally).
But they know how to lead.
And people follow.
A leader needs a sense of a leadership philosophy with certain beliefs to clearly guide attitudes and action and behavior.
So. I read this following logic flow awhile back about leadership.
Trust is the foundation of leadership. Character creates trust and trust makes leadership possible.
It’s hard to argue with that logic.
I personally believe it is through their character they involve a balanced combination of work, pride <or spirit>, soul and home life all of which enables this ‘trust’ in the leader. I wrote in a TED discussion thread that leaders have a desire to increase the overall wealth of their employees – overall wealth being a combination of “head, heart, wallet.”
And in the end the people, those following, trust that the leader will do right for the organization (business) and the people (personally).
It’s a tricky balance.
I do believe leaders with character make empowerment an internal attitude and mindset cultivating that attitude and lead while still empowering.
They also have an ability to tap into the soul of the organization (and a significant number of employees) as they engage the minds.
Both of those last to things seem to create a connection with the organization without losing status as a leader.
In the end they lead people and manage things (not manage people and lead tactics/actions).
Oh.
And they get the hell out of the way of their people and let good shit get done.
“The best leader is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” Theodore Roosevelt
At its extreme?
I love this following quote:
“There go my people. I must find out where they are going so I can lead them.” Alexandre Ledru-Rollin
Imagine the type of fortitude and character necessary to have an organization be dynamic and actually follow. Whew.
Ok.
Let’s think about who can be a leader.
Well.
I guess anyone can be a leader.
And, in fact, in a broad sense everyone is a leader.
If you have influence you have leadership responsibilities.
Yeah. Whether you like it or not if you influence the way people think or work then you have a level of leadership (sorry about that).
And it is because of this influence factor I kinda think everyone should be concerned (or at least pay attention to) about what kind of influence you have on others.
But.
Let me stick with business leaders here (although some of what I am going to say is extremely relevant to all of us in our everyday lives).
Character leaders typically seek to have a positive influence on the people around them. Influence through trust, honesty and respect.
I found this image which describes the ‘sphere of influence’ a character driven leader impacts (or influences).
It is interesting but even with leadership with trust an honest a character driven leader may not always be always popular (or well liked) mainly because they don’t fear telling people that they are wrong (because they are influencing the organization through a set belief/attitude structure).
This type of leader pushes out into this sphere of influence their philosophy and beliefs as guidance for ideas.
A character driven leader tends to be respected (but not always liked).
A character driven leader works towards what is “right” (not what will make people happy) and the benefit of the organization & people rather than acting in order to be recognized.
A character driven leader empowers responsibilities that enhance the people and the organization (and often will be almost invisible in the success … unless they also combine charisma with character).
Bottom line.
The best leaders don’t just lead.
They have character.
That may sound obvious but you can be a great leader and not have a strong character.
Or maybe better said you have another characteristic that is more important to the situation at hand. And that is okay.
Organizations typically need different types of leadership at different times (so it would be silly to suggest there is only one type of “great” leader).
But, if you have an opportunity to work with a character driven leader, jump at the chance.
Chances like that don’t come often.
And it is worth every minute to be part of that type of an organization.
respect the burden
Sep 2nd
“respect the burden” – Napoleon Bonaparte
Ah.
So, yes, I wrote this in combination with Nelson’s ‘don’t fear the event.’
Two charismatic leaders who didn’t fear the event and respected the burden that came along with being a leader (and managing the event to the extent they could).
Before I get to the ‘burden’ it is interesting to note both of these excellent leaders of men were excellent delegaters. Excellent delegaters.
Nelson? Huge advocate of independent command. He was always clear on his expectations (‘when in doubt put yourself as close to the enemy as possible’) but delegated responsibility to individual commanders on how to do so.
Napoleon? Huge advocate of independent command. He was a ‘reactor’ to the situation. Gave his general’s direction and independence to act depending on the situation (he just chose excellent commanders).
They respected the burden.
They understand the burden. And they understood the aspects of the burden.
Being a leader carries with it huge responsibility. Not only are you constantly under a microscope but while under the microscope you are carrying the burdens of leadership.
But I find it interesting that the great leaders rarely invest a lot of energy discussing ‘burden’ but rather responsibility to others.
“A leader is a dealer in hope.” Napoleon
Part of the burden is giving hope in the face of fear.
Encouraging action when there is a temptation to freeze.
Part of it is ‘showing the way’ or at least showing ‘what could be.’
And be believable.
And.
Part of the burden is decisions. Or ‘guiding independent actions.’
“Nothing is more difficult, and therefore more precious, than to be able to decide.”- Napoleon
There is a burden to make decisions … and to permit others to make decisions.
Part of the burden is understanding the importance of communication in leadership.
Included in that is the understanding of a responsibility for peoples actions even though you have delegated the actions.
“An order that can be misunderstood will be understood.” Napoleon.
Part of the burden is understanding the depth and breadth of the leadership responsibility. Understanding it does not rest solely in one decision or a great decision but rather the great and the many and the ongoing. It is a burden to be a leader because the weight remains regardless. Maybe the best example I have seen of this was on West Wing where the president character’s most common phrase spoken was “what’s next.”
Part of the burden is always knowing that what’s next is just as important as what just was.
Resting is rarely an option for leaders.
“Greatness be nothing unless it be lasting.” Napoleon
And lastly.
Part of the burden is understanding the role they play with some humility.
“A throne is only a bench covered with velvet.” – Napoleon
The heights of leadership is rare air coupled with a burden of many aspects.
The greatest accept the burden.
And even better?
They not only understand all aspects of the burden but accept the burdens with grace and character and intelligence and some characteristic of charisma.
So.
Don’t fear the event.
Respect the burden.
Great management lessons.
For life and business.
original ideas
Aug 26th
Ok. The whole concept of “original” idea seems to bring out the worst in people.
And maybe because I get to teach and talk with high school kids on occasion (and, boy, do they have ideas … lots and lots and lots of ideas … all original) I get to talk about the “truth” about original ideas.
For example.
I get to say.
There are no original ideas.
Okay.
That was black & white.
Let’s say they are truly truly rare.
Look. I have been lucky (in the whole ‘seeing awesome ideas’ category).
I have seen some of the world’s best innovations groups.
I have seen some of the most successful entrepreneurial business people in the world present their ideas.
I have seen some of the most creative people in the world show ideas.
And?
I think I can count on one hand truly original ideas.
Okay.
Derivatives and nuances? Sure.
Original? One hand.
So.
Let’s break original ideas down into two aspects.
1. The thought. 2. The implementation.
The thought is a “what if” or “could this be” type scenario.
Forget it.
Here is the truth.
Someone somewhere has had the same thought.
Some people have figured out a way to share it.
And if those some people have figured out a way of articulating it well (or well enough that people understand it).
Oh.
By the way. All these are diminishing numbers.
Ok.
And then there are the ones who articulate it well enough to be understood and have an audience who (a) gives a shit and (b) wants to do something with it.
By this time you can be found somewhere dancing on the head of pin with the few others who fit there with you.
And.
“Wants to do something with it.”
Yup.
(b) is important because truly original ideas scare the crap out of most people.
“Don’t worry about people stealing an idea. If it’s original, you will have to ram it down their throats.”
- Howard Aiken
Now that quote is dead on right.
Go ahead and visit most management teams and talk about scared.
Now you run into the infamous “what people say versus what people do.”
What do I mean?
People say: “show me ideas that scare me.” And then “if it scares us it must be a good idea.”
And then.
People do: <nothing>
They may say … “they (it’s never ‘me’ it is always ‘they’) were too scared to do it. They just didn’t see the risk return on it.”
Well.
I will make one point here and then move on …
ORIGINAL MEANS IT HASN’T BEEN SEEN OR DONE BEFORE SO HOW DO YOU KNOW WHAT WILL HAPPEN!!!!
(yes. I shouted that AND used exclamation points)
Anyway.
Maybe because it is new (and therefore untried or unseen) people get nervous.
Anyway.
Original ideas are every rare.
Okay.
Moving on to the protecting the relatively rare original ideas.
(which is where I really started when thinking about writing this)
People spend lots (and lots and lots and … well … you get the point) of time worrying about protecting proprietary ideas and proprietary process and ‘original ideas.’
(even if they don’t have one they invest lots of energy discussing and worrying about them)
If I am a drug company, maybe a software company or technology company with some engineering widgetology or maybe P&G which has some skin lotion formulation that some whiz bang ingredient then, yeah, you get protective.
Oh. Just for humor at the end of this post I have included a “proposed confidentiality process” we sent to a maniacally protective prospective client (yes. We did send an actual one but they were fun people as well as maniacal and wanted to have a little laugh over their obsessive behavior with regard to confidentiality)
Anyway.
But.
For some reason it seem my last several jobs I have encountered company owners who were obsessed with ‘protecting our original ideas.’ I kept on trying to point out to them that unless you’re a new products innovation group (and we were marketing and strategy driven companies) the odds of you truly having an original idea is lower than USA winning the World Cup.
I sometimes believe people spend so much time thinking they have an original idea and investing so much energy trying to keep it a secret they forget the energy it takes to actually get it to happen.
In fact.
To be honest.
I believe I have been in several situations where we actually had a fairly original idea however in presenting the idea I probably went overboard trying to draw links to things people have done in non related industries. It’s a little crazy but original ideas have an easier time being implemented if it feels ‘fresh’ to the industry it is going to happen in but ‘used’ by someone else first.
So you end up making original ideas look ‘not so original’ so that they can be implemented.
Crazy.
In the end.
I would worry less about whether it is “original” or not. I would worry more about whether it was a good idea.
And idea that will work.
In fact … it is true (take this one to the bank) if you stop thinking ‘original’ and start looking for “similar to” it becomes easier to implement and easier to sell (or have someone implement).
Sound wacky? Yup. But it’s true.
Just face it.
Originality (as with many things in life) is a shade of grey.
Or maybe an aspect of something that already exists.
Just worry about his:
“Until you can create something that captivates people, I’d invite you to just shut up. It’s easy to attack and destroy an act of creation. It’s a lot more difficult to perform one.” Chuck Palahniuk
Worry less about original.
Worry more about the idea.
And worry more about making it actually happen versus protecting it.
So. That said.
Here are some thoughts if you want to protect your “original” ideas:
(yes. We really shared this with a client.)
< maniacal company>: Additional Confidentiality Steps
- Cyanide pills
The pills are embedded in team member teeth caps with a tracking chip set to identify and explode upon the presence of a <competitive company> employee.
(note: this is covered in our dental plan)
- Enigma coding machines
We have identified the two last working Enigma coding machines. We can place one in your offices and the other will remain in <the managing director’s> office (which is better than card protected room because his executive assistant is better than a pit bull protecting that office).
- Etch-a-Sketch communications
All communications will take place via etch-a-sketch. Twice a day all team members will shake their etch-a-sketch.
- Invisible Ink
All written communications will be conducted in invisible ink. (but still under lock and key guidelines).
- Fort Knox
Quick research has uncovered that the majority of the gold has been removed from Fort Knox and space is available. We may have to tweak the compensation agreement, but we would be willing to consider setting up a field office in the Fort Knox vault to service your business.
- Cosa Nostra
Through some relationships <our managing director> has we may be able to make some arrangements to completely eliminate the <competitive company’s> conflict once and for all (if you know what we mean). Once again, we may have to tweak the compensation arrangement to accommodate this service.
These are just some initial ideas which we would be willing to discuss in the interest of collaboration.
























