Enlightened Conflict

and from time to time they permit themselves to be told

April 4th, 2017

letters to myself never read

 

==========

 

“The world is full of stories, and from time to time they permit themselves to be told …”

 

—–

An aboriginal saying

 

=============

 

I believe that the magic and power of a story can encourage and fascinate you.

In prehistory, outside the cave it was dark, but inside they had a fire and somebody was good at telling stories.

Every time I write, I think of the cave.

We are one group, outside it’s dark and wolves are howling, but I have a story to tell.

 

—–

Haruki Murakami

===========

 

Ok.

 

stories on wallsIt’s difficult to discuss stories too often.

The fact is that being able to tell a story … okay … tell the story you want … well … is possibly one of the most important skills anyone can have – in life or in business.

 

But let me stay on the business side of stories.

 

Throughout my career I have had the fortune to work with the most unglamorous products & companies you could ever think of <industrial products, commodity like machinery, etc.> and some fairly glamourous products & companies.

 

What they all have in common is that they have a story to tell … and when told well it makes them successful — in sales, in market place positioning, in competitive scenarios, in public discussions, etc.

 

I used to think storytelling was so natural to everyone I assumed everyone would want to tell their story … or maybe better said … talk about their business, their company, their product … as a story.

 

I no longer think that.

 

I haven’t figured out if it is that not everyone can actually tell a good story or that business has beaten the shit out of people so badly that the default articulation is a list of functional features and pragmatic benefits. What I do know is that business storytelling, in general, sucks.

It is absolutely horrible.

 

Meaningless metaphors and less-than-relevant analogies and misused quotes are scattered among the useful functional and pragmatic in the attempt to elevate that which is usefully boring to interestingly useful.

And because that is the case … well … most people either think storytelling is really really hard or that storytelling really has no place in what they are doing.vivid story demonstration metaghor

 

That is nuts.

 

The truth is you can take the most boring of boring, the most functional of functional & most ‘seemingly same of seemingly same’ and wrap it within a story and it … well … becomes compelling, interesting and distinct.

 

The truth is any business contains the essential parts to create a story … heroes, villains, vivid demonstrations or metaphors, life & death and even mysteries and solutions.

 

The truth is anyone can tell a story <it is possible that not everyone can write a story though>.

 

In fact … I feel relatively confident is stating that a good story to tell makes everyone better & more interesting.

 

I do not care what industry you work within or what type of product or service you sell or represent your word is full of stories … and, most likely, a fabulous story just asking for permission to be told.

 

All that said.

 

Someone is most likely sitting somewhere scratching their head thinking … “WTF, that sounds good but I have no clue what to do.”

 

Aw.

 

You do.

You do know what to do.

 

Stop thinking about selling your idea or selling your product/service or even selling your company … think about telling a story.

 

Shit.

 

nuts and bolts commodityI could work for a nuts & bolts manufacturer and be able to put a picture of two nuts & bolts side by side <one mine and one someone else’s>  which look 99.9% exactly the same … and be able to say … “Let me tell you a story about this nut & bolt … because its story is different than this nut & bolt. They look the same but their story is different.

 

Oh.

 

And my story wouldn’t be solely some manufacturing mumbo jumbo but rather a story about who counted on it and how my nut & bolt was the best friend to someone and … well … you get the point.

 

Unfortunately we don’t seem to be in the storytelling business in business these days.

 

Instead we bore down on manufacturing specifications, stress quotients, side by side rankings and a whole bunch of technically important functional aspects.

 

And you know what?

That shit is important.

 

Really important.

 

nuts an bolts story city growTo be sure … if it is my nut & bolt holding a wing on some plane carrying 300 passengers you can bet your last dollar the technical aspects of my nuts & bolts matter. I don’t argue that.

What I argue is HOW the technical aspects are articulated and delivered. What I argue is that if I can make my nuts & bolts look like a city of ideas through some story … I win.

 

Stories make presentations more interesting.

Stories make bland functional aspects take on some color <which equals value>.

Stories persuade people think <and thinking equals engagement>.

Stories to motivate us to see beyond the simple nut & bolt.

 

Suffice it to say … what you say is lost if you do not master how you say it.

 

Storytelling has been a mainstay of the marketing world since … well … forever.

And while it tries to sneak into the non-marketing aspects of the business world it often gets stiff armed by functional communicators – “get to the point” people.

 

This ‘get to the point’ point is nonsense.

 

Storytelling doesn’t sacrifice the functional and pragmatic and practical … it actually elevates it to ts highest value.

 

I could argue that stories are the essential driver of value, change & persuasion … throughout the history of business.whispers stories

 

Look.

 

I would never tell a business to not show the numbers, graphs and facts. It is important.

But strategic use of a good story can make those same bland things surprise people, make them become compelling characters in a story and instead of being cold hard facts laying on a page they can become things that make us think & feel.

 

Story telling is important in that it engages people, communicates relevant meaningful information, builds value on some things that can often be difficult to build value on and, ultimately, it makes you, your product or service & your company distinct.

Why? Because it has a story to tell.

 

The business world is full of stories, and from time to time they permit themselves to be told …

 

 

wonder how the same thing can be both

February 7th, 2017

good bad best worst think do life be

==============

 

“I’m always finding humans at their best and worst.

I see their ugly and their beauty, and I wonder how the same thing can be both.”

 

————–

Death

<in “The Book Thief”>

=============

 

So.

 

This quote is said by Death.

 

Yeah.

Death is suggesting he considers humans beautiful … as well as everything else that we are … all the while resting comfortably in his chair awaiting the opportunity to end it all.

 

We all know we're going to die, but it's one of the few human experiences we don't like talking about. How can we change that?

I admit.

 

The thought seems slightly counter-intuitive, but I like thinking the thought that Death is a lot more complicated than we may think.

 

I like thinking that Death sees us … and assesses us … and maybe even judges us a little … as not one-dimensional things to say ‘thumbs up’ or ‘thumbs down.’

 

I like thinking of death as not some grim reaper but rather a thoughtful person who has a job to do. One who contemplates the fact that some days will be good and some days just won’t be so fun.

 

I like thinking of Death One who can see the best and worst … acknowledging that good things can happen to bad people and bad things can happen to good people.

 

And, I imagine, I like thinking of Death as … well … intelligent and not simply some mindless executioner wandering about seeking his next victim.

 

For sure this quote reminded me of F. Scott Fitzgerald’s quote about intelligence:

 

“The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function. One should, for example, be able see that things are hopeless and yet be determined to make them otherwise.”

 

 

I believe it was Keats who called this ‘negative capability.’

 

best worst faces life people good badAs he explained <or tried to > “it is when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason.”

 

In other words … you understand, or least come to grips with, that there is a shitload of inconsistency and uncertainty in Life and, yet, you deal with it and do what you need to do.

 

<that’s my translation>

 

The truth in Life is that we really don’t have to be one thing because you’re not another thing – or not be something if you are something <you get it>.

 

It may seem impossible to appear to be a contradiction and, yet, be quite a successful, happy, productive bundle of contradictions.

 

Not only do you not have to be one thing forever but you can actually be a couple of things now … at the same time … in this time & place.

 

I sometime believe individual happiness is found more often than not in our ‘negative capability’ intelligence. In other words … how smartly we can navigate the contradictions in Life as well as the contradiction of what is within who & what we are. If we don’t learn negative capability then we must seem to inevitably seek to isolate being one thing and one thing only as a judge of whether we are living Life well, productively and with focus.

 

And maybe that is why I believe Death was, and is, intelligent — it has mastered negative capability. Death has embraced the contradiction of being one thing and yet living another seemingly contradictory idea.

If Death can see beauty in that which it will inevitably have to end with its own hand surely we can see good in bad … as well as be both bad & good ourselves.

 

Regardless.

 

It seems like there is a lesson in here for all of us. And maybe the lesson is, unfortunately, not that simple.

 

Death looks, on the surface, as one thing … and yet … is most likely another.

 

Death does one thing … and yet … most likely thinks many other things.

 

We view Death as one thing and avoid him … and yet … should we meet him on the street on his way to meet someone other than us … he may greet us with a smile.

 

While Death’s perception challenge  is actually called “affective fallacy” <confusion between what it is and what it does> this is a challenge we all face in Life.

 

I imagine, in the end, the lesson is a simple one … sometimes Life just isn’t that simple.

 

Ok.

 

Ditch the ‘sometimes.’best worst good bad life complicated

 

Life is never that simple.

 

We are more than one thing … we are a sum of all our parts … we are part of everyone we have met <and will meet> … and we are, at our core, a reflection of a multi-faceted character containing aspects of all which we desire to be as well as some aspects which we view slightly glumly as ‘the aspects I do not desire to be … but am.’

 

We either embrace the contradictions or … well … we will most likely suck at dealing with Life and living Life.

 

Anyway.

 

What I do know is that I wish someone taught “negative capabilities 101” because we should all sign up for that class. It would be a better world if we were all competent in negative capabilities.

 

 

=======================

 

“When the first living thing existed, I was there waiting.

When the last living thing dies, my job will be finished. I’ll put the chairs on the tables, turn out the lights and lock the universe behind me when I leave.”

 

Neil Gaiman

=====================

 

Enlightened Conflict