Enlightened Conflict

a glimpse of what a Trump win really looks like

May 5th, 2017

 

average check

 

I almost called this “confusing a win with simply checking a box on a to-do list.”

 

This is about yesterday’s American House of Representatives vote to repeal & replace Obamacare <albeit it doesn’t really repeal nor replace but rather try and fix in an absurdly negatively way>.

 

Anyway.

 

How you play the game is most likely in my top 3 important things in Life.

Anyone who reads enlightened conflict has most likely discerned this.

 

Yesterday we were able to gain a glimpse behind the curtain of what winning looks like in Donald J Trump’s eyes.

 

Do whatever it takes.

 

The only winner that counts is me.

 

As long as I can stand on the pedestal and say ‘I won’ <adding a bemused “I am president”> it is a win.

 

The American Healthcare system did not win yesterday.

The American citizen seeking good health and a good healthcare support system did not win yesterday.

The people who voted for a seriously flawed option did not win yesterday.

The Republicans did not win yesterday <although they may have breathed a sigh of relief in the moment for ‘having met a promise’>.

The Democrats did not win yesterday <although they may feel in some self serving way that they did>.

 

The only one who won was Donald J Trump <okay … health insurance trump complicated scarycompanies won today … they are back on the path to returning to doing business the way they had been doing business which, as I may remind everyone, we didn’t particularly enjoy back then and they made a shitload of money>.

 

Back to Trump.

He gave the appearance of ‘fulfilling a promise’ by making a transaction … okay … it wasn’t a transaction because nothing was exchanged between two parties.

 

Let’s say he won by “checking a box.”

 

Yeah.

We all need to remember this moving forward with regard to Trump wins.

 

Winning to Trump is like checking a box on a to do list.

 

Came in to oval office today and had picture taken. Check. <win>

 

Mentioned on news today. Check. <win>

 

Cut some regulation <which I really have no clue of the impact> so it appears like I am “freeing up business”. check. <win>

 

A yes vote on something I have no clue what the impact is on people who I am responsible for. Check. <win>

 

I can guarantee you that he has no idea of the possible consequences of this vote <a> to Republicans in the House or <b> to people. The only consequence that matters to him is the illusion of a win.

 

He is the NASCAR driver who has caused 3 crashes in a race he ends up winning and claims he is the best driver … because he won.

 

I am constantly amazed that there were so many people on a variety of level get your shit together kid to adultwho were resentful, angry, and unhappy enough to vote for someone who almost everyone recognized on some level is not really competent to be president as well as … well … just seems fundamentally “not quite right.”

 

I am constantly amazed by how easily so many people are accepting of “a hollow win” and a “hollow winner” with a seeming disregard for the fact that ‘blowing shit up’ <the country, institutions, other countries, healthcare, government> doesn’t have some consequences – some intended and some unintended.

I am constantly amazed that so many people have forgotten that how you win is significantly more important than the win in and of itself.

I am constantly amazed that there are so many people who have forgotten how rotten our healthcare system was before The Affordable Healthcare Act and how many people are blindly guiding us backwards toward what we know and hated.

 

I do not believe the country and the citizens are hollow but we have a president who is doing his absolute best to use his own hollowness to hollow us out.

 

Sigh.

 

As for healthcare.

 

I will pound away on this day in and day out until some politicians understands the economic & business view of a good healthcare system.

 

Maybe it would help them if they would think about what a “win” looks like.

 

It isn’t “accessible & affordable” <healthcare’s version of efficacy> it is a National non-Absenteeism day.

 

<whew … imagine if we actually had one day where everyone in America showed up for work, for class, in daycare, for whatever> and saw how productive Life, and America, could be>

 

A successful healthcare system from an economic point of view would be to have one day which every single worker in America showed up at work, on time, healthy and did a full day of work.

 

No one out sick.

 

No one out because someone in their family was sick and they needed to take care of them.

 

if only dreams wishesNo parent out because they had to take care of a sick child … or maybe even take care of their child because the daycare center supervisors were sick.

 

No child, our future generation of workers, misses school  and class.

 

No one out because senior dependents, or independently living seniors related to you, are healthy and receiving services they deserve.

 

No one out because the additional services , which far too often are described as ‘luxuries’ or entitlements, provide a support system which not only keeps someone working but healthy and less tired <rested: which translates into higher productivity when working>.

 

The consistency with regard to the way we miss the importance of health to a productive, happy economic powerhouse as a country is mind numbing to me. I do not disregard the moral imperative aspects but for all we talk about, over & over, the importance of freeing up businesses and economic growth and free market … the most powerful machine, invention and tool the American economy has is the people.

 

Shame on everyone for not discussing this.

 

While I love bashing Trump for his lack of understanding of what it takes to run a business let alone a country … this is a politician issue. I have never heard one, just one, politician ever make this point. This is basic ‘running a business 101.’

Stop talking about insuring healthcare to citizens of a country as a moral imperative <although it is> and start talking about the real tangible benefits of an effective healthcare system.

 

I can partially excuse Donald J Trump because he has never really run a business. His only business hands on experience was construction. In his mind, and experience, when 5 construction  workers didn’t show up one day he didn’t unhappy unsatisfied people life businesspay them and went to Home Depot and found 5 more workers. He had no additional expense and lost no productivity.

 

For the rest of us in the business world when we run a 300 person company and 5 people do not show up we still pay them and we have to decide whether we invest in bringing someone in and absorb the lost productivity of ‘lost labor’, less efficient labor and the machinations of dealing with an empty resource space. We lose productivity. We lose profit. We lose every time an employee is absent in a cascading way of consequences.

 

Sigh.

 

And, to be clear about a ‘free market’ concept, in general consumers do not win within the health insurance system. To point that out I will not take the lazy route of pointing out their hefty profits and ‘making money’ but rather point out HOW they make their money. Health insurance companies make their money by selling policies combined with filling as few claims as possible <and limiting the highest of those they are required to fulfill>. This translate into selling people things they don’t need or will never use, trying to avoid offering things they don’t particularly want to fulfill claim wise and charging a premium to someone who they believe will actually file a claim <this can either be a healthy person with a profile which indicates they are a ‘claim filer’ or a less-than-healthy person who will actually have needs>.

 

I point that out because health insurance companies are only in the “encourage attendance in Life” business as much as it encourages the non-filing of claims … not for any real economic productivity objective.

 

And … I point that out so small government people can get their head out of their asses on how government involvement can actually benefit people.

 

It is lazy to suggest the government shouldn’t be involved in health insurance for its citizens just as it is lazy to simply say the issue with health insurance companies is their profit motivation <it is more how they make their profits>.

 

 

republican healthcare repeal hurts

 

Regardless.

 

If this is winning the Trump way, I am already tired of winning.

 

 

if only republicans had a republican president leading

May 3rd, 2017

lead stand out color what matters

 

==========

 

“The price of greatness is responsibility.”

 

Winston Churchill

 

==============================

 

“In times like the present, men should utter nothing for which they would not willingly be responsible through time and eternity.”

 

Abraham Lincoln

 

===========

 

 

Well.

 

I have to imagine republicans wake up every morning dreading looking at their trump twitter stormsmartphones for the latest tweet and feeling a sense of despair that, in what should be their moment of triumph, they are faced with having a president who isn’t a leader.

 

Now.

 

I will not comment on whether Trump is a Republican or not … I will leave that to republicans to debate.

 

But I will comment on being a leader. Because if he were truly a Republican and he were truly a leader Trump would get the Republicans asses out of the healthcare bind they are in.

 

Any sane business leader with any business experience would view the current government American healthcare decision as one of two paths – fix it or kill it.

That same sane business leader would look at what is currently happening and say “oh shit, they are stuck in the wretched in-between trying to do a little of this and a little of that and ultimately creating a dead on the table Frankenstein.”

That same sane business leader would then decide it was time to step in, because that is what they get paid to do, and get everyone walking down one path and stop being in the Frankenstein building business .

 

Sure.

Politicians don’t think like business people. They don’t necessarily think like leaders. They more often think like middle managers in large organizations … “what can I do that doesn’t make too many people unhappy so I can keep my job.”

This means, more often than not, they build a lot of Frankensteins so they can cherry pick what they want to talk about to cover their ass and insure at least a part of everything they do is palatable to their constituents.

 

But here is the sling their ass is in right now. The only two viable paths that are possible for a good initiative are painful for Republicans.

Don’t kill it <don’t repeal> and they will get killed publicly.

Kill it <repeal> and they will get killed publicly.

 

It is quite possible that they don’t realize that even the wretched in-between, their Frankenstein, only offers getting killed too.

 

All I know is that a business person looking in at those inside this horrible situation would see that … well … they were in a horrible situation in which not only the decision makers were likely to get killed … but the people affected by the decision may not actually get the best decision because all the decision makers are getting squeezed.

 

All that said.

if only cloud

If the Republicans actually had a president who was truly a leader AND a republican … that leader would offer a path out <spoiler alert: I seriously doubt the current president is enough of a leader to do this>.

 

If I were a republican, and I were the president, I would walk over to the congress and tell congress to stop voting and stop talking with the press and , as a team, decide what the right thing to do was – whatever it was. And then I would tell them to give it to me and I would go on television <not twitter> and say “here is what we are going to do and why … this is my decision … this is my responsibility … this is what I believe will help make America great.”

I would place all the bloodbath on my shoulders … and take it off of my ‘kindred spirit’ Republicans shoulders.

 

Would I do this because I am a nice guy and I feel sorry for the bind that my fellow republicans put themselves in? Of course not.

 

I would do it because I am a leader and I know that presidents come and go but maintaining control of the congress is what really matters.

 

I would do it because, as a business person, I would see that my organization was stuck in a corner with no real good way out.

 

And … I would do it now because the earlier I do it the longer I have to manage the aftermath before the next election.

 

Now.

 

Donald J Trump is too much of a narcissistic idiot to see this pathway out.

And why do I add in the ‘idiot’?

 

Because this pathway out makes him a hero.

Contextually he has done nothing to date to show he can lead, that he can show contrition, that he can assume personal responsibility or that he can utter anything other than hyperbole & lies.

 

Therefore, to stand up and say “it doesn’t matter what you have heard over the past 8 years and who has said what … this is the situation and here is where we go from here” and articulate the choices, the decision, the rationale, the outcomes <good & bad> and the responsibility <with him and not the Republicans> would shelve almost all the past criticism because it was so far out of the existing character perceptions and he would get a ‘reset.’ In addition … it feeds into his desire to showcase ‘strong decision maker’ which seem burden responsibility those who haveimportant to him & his ego. And, lastly, I would assume every Republican in congress would owe him for getting their own ass out of the sling.

 

Some people call this “taking one for the team.”

 

I would call this “accepting the burden of responsibility.”

 

Republicans are screwed not because they put themselves in this horrible healthcare decision ‘non-win’ situation but because they now have a president who is not only not a republican <although they are stuck with the fact he chose to run under their banner> but is also not a leader.

 

All that said … here is the most disappointing aspect viewing this is a a business person. He is supposed to see things differently because he is a business person and not a politician. And he is failing everyone because he doesn’t seem capable of viewing this healthcare issue from a business perspective.

What do I mean?

 

  • the less absenteeism i have in my organization the more productive my business is.

 

  • the healthier my not-absentee employee base is the more productive they are <and, yes, someone with a pre-existing condition can be a highly productive healthy everyday employee>.

 

Trump claims to be a business guy and wants to make the economy grow … well … healthy people, healthy employees make businesses more productive, more happy, more profitable and more successful.

 

I offer daycare so that my employees are not distracted, show up to work on time, and can be fulfilled from a family perspective.

I offer family healthcare plans so my employees stay focused <because their children and spouses are healthier> and it decreases healthy employee absenteeism who may have had to leave to take care of family heath problems.

 

This is kind of business leader 101. This would seem to be ‘make America great again 101’. This would seem to prove that Trump is not only not a leader but doesn’t know shit about what is important in running an effective productive business.

 

Anyway. Here is what I do know.

 

Republicans are in a no win position and the only thing that really comes of that is that there will be no win for the people themselves.

 

Look.

 

America isn’t a business … it is more like a living organism. A president, while having some CEO-like qualities, doesn’t really have P&L objectives … more often it is “successfully breathing new life into the organism” objectives.

 

Trump wouldn’t understand a single thing I just said in that last paragraph. And while I have no particular love for what I think the Republicans are trying to do with healthcare I feel sorry for them that they finally got a ‘republican’ in the oval office and it is this person … one totally incapable of leading and being a leader. He is totally incapable of understanding the words of Churchill < The price of greatness is responsibility   > let alone embracing the behavior that embodies the words.

if only

Anyway.

 

Republicans have to be thinking … “<sigh> … if only.”

 

——

 

Author note:

 

I am not a republican, democrat or anything … I solely focus on what ideas would be good for America and its people.

I, personally, would fix The Affordable Healthcare program because I believe it is closer to being successful and ‘good for America’ then it is depicted in the political vitriol. However, if you choose to not ‘fix it’ you cannot have it both ways … you would have to kill it in order to eventually give what is best for the American people.

In the middle is a horrible place to be <with anything>.

 

I would remind everyone in congress of the words I opened with:

In times like the present, men should utter nothing for which they would not willingly be responsible through time and eternity.

—————————-

 

the Indian Wars Never Ended (and they are still getting screwed)

April 10th, 2017

do not use word i promise ligtly careful

====

“We ask for nothing more, and will accept nothing less, than the U.S. government keeping the promises made to Native Americans.”

 

John E. Echohawk

NARF Executive Director

 

=====

 

“All the problems we face in the United States today can be traced to an unenlightened immigration policy on the part of the American Indian.”

 

Pat Paulsen

 

=====

 

“To be continued.”

 

closing words on  Native American Rights Fund TV ad

 

======

 

Well.

 

indian map of usaOne of the first pieces I ever wrote on Enlightened conflict was “200 years later the American Indian may be partially unscrewed.”

 

 

I thought of what I wrote back in 2009 because I just read an article suggesting that 50% … yeah … 50 fucking percent … of native American Indians are homeless.

 

… a Brooklyn-sized housing crisis has languished in the 617 American Indian and Alaska Native tribal areas and 526 surrounding counties where 2.5 million of this land’s first peoples live. There, Native men, women and children occupy the most severely overcrowded and rundown homes in the United States.

 

The 11,000 members of the Northern Arapaho in Wyoming, for example, share just 230 reservation homes. A staggering 55% are considered homeless because they’re couch surfing. In the Navajo Nation, 18,000 homes or roughly 40% of total Navajo housing stock lack electricity or running water.

 

In the twilight of the Obama administration, the Department of Housing and Urban Development (HUD) estimated that these forgotten communities urgently needed 68,000 new housing units – 33,000 to eliminate overcrowding and 35,000 to replace deteriorated stock. This is a number similar in scale to total new construction called for in New York’s current 10-year housing plan.

 

But while New York’s housing crisis has occupied headlines and led to a plan of action, the indigenous housing crisis has remained invisible. HUD’s study is the first and only in-depth report on the subject.

american indians 1 american indians 2 american indians 3 american indians 4 american indians 5

 

I could just point out that this is simply unconscionable for a fully developed country but then I would have to point out how little conscious we have shown as we have consistently screwed the native American Indians since we got here.

 

I could point out how easily this could be resolved compared to the ongoing seemingly unsolvable things like balancing the federal budget, climate change and national healthcare initiatives but we seem to like avoiding the solvable because it most likely seems to ‘small.’

 

I could even point out that while we spend incredible amounts of time discussing meaningful issues like livable wages, equal economic opportunities and helping lift people out of poverty it seems like we shouldn’t ignore what I would consider the most basic of basics for every citizen in the united states … food, water & shelter.

 

This is crazy to me.

 

I am not a bleeding heart liberal nor am I a believer in monetary restitution for past discretion but I don’t believe just because I have screwed someone in the past and got away with it I should look the other way in their time of need <thereby screwing them through avoidance>.

 

Well.

 

I actually have one word for us in this moral less stance we seem to be tacking on this issue … a native American Indian word …  Majimanidoo.

 

It is the Chippewa Indians <or Ojibwe tribe if we want to be technically correct> for ‘evil spirit’.

It is an especially brutal word because by ‘evil spirit’ the Indian tribe means ‘someone born without a soul.’

 

This word embodies someone devoid of anything good.

 

You know what? I tend to believe Native American Indians sure could be thinking about using that word for us.

screwed sign

We screwed them by killing them off.

 

We screwed them by taking away their lands.

 

We screwed them by demanding they lose their culture and become … well … Christian Caucasians.

 

And then when we actually acknowledged we screwed them … we threw some money at them.

 

In Life we can all end up on some side of some pretty bad things. This surely seems like one of those bad things.

 

But this is fixable.

 

I cannot right a wrong and I cannot unscrew all the screwing … but I can certainly take some steps to insure the next generation is less screwed than the generations we gave screwed to date.

 

I stand by my suggestions I made back in 2009. I would not only insure they had proper food, water & shelter but I would also build programs that insured the children had a chance to break the cycle. http://brucemctague.com/200-years-later-the-american-indian-may-be-partially-unscrewed

 

Money does not solve everything and in this case I don’t want to give anyone money … I want to give them the opportunity to be … well … not just better than their parents <which is what all parents want for their kids> but rather I want them to be better than my parents, your parents and any parents. I want to give them the opportunity to be the best version of who and what they are as a person.

That’s what gets them out of this unfucking believable screwed up situation we created by screwing them.

 

Look.

 

Every once in a while I see an incredibly bad ad, for a very good cause — support justice for Native American tribes, organizations, and individuals – in television.

 

I’m not exactly sure what to make of this strange bad ad.

 

It seems like the purpose is to solicit donations … but I can’t imagine rapping that “…the Indian Wars never ended…” will make very many people sympathetic to what is a significantly underappreciated issue – societally & morally.

 

I would offer to do their marketing for free just because I believe they deserve better and the issue deserves national attention.

 

I imagine my issue with getting this free gig would be, if asked, I would tell them all I would do is show images throughout the history of time leading to indian war fuck columbusthe current situation with a voice over that said:

 

“we were happy … and then you came and screwed us … screwed us some more … figured out how to set up systems to ongoingly screw us … were kind enough to give us citizenship in 1924 <the last ‘minority’ to gain that … albeit we were the original Americans> … you were kind enough to give us some money not long ago to partially unscrew us … but we are still getting screwed. All we want is an opportunity to not get screwed.”  

 

 

<hence the reason I will not get this gig>

 

 

Anyway.

 

As for now … and the native America homeless?

 

=========

 

What’s remarkable about Indian Country’s massive and forgotten housing crisis is that it would not exist if our government and society simply cared enough to devote adequate resources to putting roofs over the heads of people who need and deserve them. The troubling reality is that unless that roof makes someone money, we simply don’t care.

Julian Brave NoiseCat

indians still here

============

 

At some point it would be nice if we could figure out a way to stop screwing the Native American Indians because they will always be here — it is their home.

 

That just doesn’t seem too much to ask.

 

health care in 2017 from a business perspective

March 22nd, 2017

take the extra time to do things right the first time

 

==========

If you don’t have time to do it right, when will you have time to do it over?

 

—-

John Wooden

===========

 

American healthcare is getting quite tiring. Shit … I have written about it in 2009 and even recently wrote about it <Healthscare > as recently as January 4th 2017.

it is complicated complex not simple Life world 

All you have to do is turn on the tv or maybe go to some politics driven website and you will see gobs of articles & pundits yapping about the upcoming vote on repealing the Affordable Healthcare Act <Obamacare>.

 

Suffice it to say the new plan is not being particularly well embraced by its own party as they plod their way toward the finish line vote tomorrow.

 

To me this whole discussion and action plan shows the lack of business leadership knowledge which exists in politics and government. And, yes, that includes the President <who should know better if he was truly a business person>.

 

Let me address some key issues from a business perspective.

 

 

Time.

 

30 days.

That’s about the amount of time this repeal plan of action has been discussed <just ignore the last 7 years which they should have been thinking about it … or even the additional month or so if you wanted to begin on inauguration slow down take time do rightday>.

 

30 days for something like this is insane.

 

Okay. It is just stupid.

 

This is unlike how the Affordable Care Act <ACA> was implemented, which – just to remind everyone — was debated for almost an entire year in both houses of Congress with 79 hearings in the House alone and a number of amendments incorporated in the process … and hospitals, associations and insurers were all brought in.

 

But you know what?

 

Any business person with half a brain would tell you trying to build a plan of action which would turn a company 180 degrees around <or at least something that would change maybe 20% of the entire revenue stream> and gain alignment is going to take more than 30 days.

 

Any business person with half a brain would tell you pushing through this kind of change without alignment, education and some aspects of agreement is not only foolish but deadly.

 

Any business person with half a brain would take a step back and say “lets take the time we need to get this right.”

 

Promises delivered.

 

I have noted before business leaders only have to learn this lesson once … a bad promise delivered is never remembered as a promise delivered … just  promise i something bad delivered.

 

Leaders get paid to make good decisions not deliver bad promises. I have made many ‘promises’ <more often ‘plans of action’ than promises> and yet still stood up in front of people and sucked it up and said “I did not know this then, I know this now, and we will not do the plan I said … but rather here is where we go from here” when I had to.

Why? Every business leader knows honesty wins more often than wasted energy.

 

Just doing something because you said you would do it is … well … stupid business.

 

Any business person with half a brain is very careful making promises but exponentially more careful about the promises you choose to fulfill <because one is just words and the other is action>.

 

 

Phased plans.

 

Speaker Ryan has said not to worry — there will be a “second” and “third” phase that will fix everything.

 

Uh oh.

Future plans. Need I remind everyone that the Affordable Healthcare Plan was a plan intended to adapt <have other ‘phases’> to the market and make adjustments to accommodate what happened when the plan actually hit the market?

Everyone should be reminded of this.

 

December 2009 I wrote my first thoughts on the affordable healthcare act and the thoughts remain exactly the way I believe …

 

Sure.

The way it’s conceived – all the weird aspects they had to build in upfront to try and make the system work from the get go,  the complex subsidy system that rocket scientists cannot even explain, odd benefit levels, an unwieldy sign up system, just to name a few, absolutely suck.

But, if we see the program as fluid <which any sane business would do> it will evolve until we settles into better solutions and better affect. As I said back in 2009 … the initial plan ain’t gonna be perfect <any business person worth a shit could have told them that>.

perfection progress

 

Obamacare would most likely be humming along quite nicely if Congress had made the necessary adjustments in real time <like any business person with half a brain would have>. Instead phase 2, 3 … or … well … any phase … never occurred as congress haggled over the plan itself.

 

All I can tell you is that if this American Healthcare Frankenstein of a plan is actually implemented everyone, Republicans & Democrats, better decide this time “in for a penny in for a pound.” That is where the Affordable Healthcare Act stumbled … not everyone invested in it once it was in market.

 

All I can tell you is that any business person with half a brain would be hesitant to offer a phased plan to an organization that has a history of getting stuck in phase one.

 

Look.

 

I certainly know that if you are a 100% free market healthcare believer that tweaking the current plan doesn’t have a lot of appeal to you. But we have a plan, flaws and all, that has a strong foundation which creates the potential for something better than what was <healthcare going into 2008 was shit>.

 

time to do it right do it overI certainly know that the ACA needs to be tweaked.

 

I certainly know that the ACA should have been tweaked years ago.

 

I certainly know that the ACA could be fixed fairly quickly and efficiently.

 

And I certainly know that any new plan will not be perfect and will also need tweaking.

 

But what I absolutely know is that the current plan is not good and any business person with half a brain would stop the insanity, step up to some microphone and outline a reason why giving the American people the best alternative takes time.

 

Slow down.

Stop.

 

Get this right … because this is NOT about keeping your job or eve keeping your promises … this is about people’s live and their healthcare.

 

 

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

Enlightened Conflict