Enlightened Conflict

have one foot in a fairy tale and the other in the abyss

October 13th, 2017

red shoes_adventure_by_zvaella

 

==========

 

“We all have one foot in a fairytale, and the other in the abyss.”

 

—–

Paulo Coelho

 

==============

 

My anger at the world coils inside of me.

It’s a directionless seething, there’s no name or face to aim at.”

 

————–

Claire Zorn

 

==============

 

Well.

 

color outside the linesLife demands us to draw a lot of lines.

 

And more often than we would like to admit … it demands we place one foot on one side of a line and the other foot on the other side of the line.

 

That may not sound … well … right.

Or maybe the best thing to do.

It may even sound like I am suggesting you ‘straddle the fence.’

 

This isn’t straddling … this is about being grounded or balancing oneself.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by the extremes of Life which are, more often than not, found on only one side of a line.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by others who seek to consume what you may think you don’t really care that much about <but you should … and actually do when you care to think about t enough>.

 

If you don’t you can be quite easily … well … consumed.

 

I guess what I am saying is that Life demands you pragmatically be active in drawing some lines so that you have some sense of when you are getting too … well … “too”. So you can have some sense of … well … where to actually place your feet that is meaningful.

 

Maybe what I am saying is that many of us have no problem ‘making a stand’ but if you really aren’t sure where your line is then it is quite possible you aren’t really sure you are taking your stand in the right place.

 

Maybe think of it this way.

 

It’s kind of like making sure you have things in perspective when you take a stand.

 

It’s kind of like demanding realistic hope.

It’s kind of like demanding some hopeful despair.

It’s kind of like demanding you believe in some fairytales and some abyss-like darkness.

 

It’s kind of like demanding lines for yourself so you can deal with the lines Life is going to demand of you.

 

Look.

 

I don’t really believe there are angry people … they just have so much anger within themselves that their line is drawn differently than others.

 

I don’t really believe there are dreamers … they just have so much imagination within themselves that their line is drawn differently than others.

 

But here’s the deal.

 

You have to draw some lines.

 

draw your lines and choose your side moralThere has to be some reality to ground some imagination.

 

There has to be some truth to ground some questioning.

 

There has to be some principles to ground some rebelliousness.

 

There has to be some fairytaleishness <I made up that word> to balance out some of the inevitable abyss.

 

You do have to have one foot somewhere other than where your other foot resides.

 

I know.

I know.

 

That sounds a little of whack from conventional wisdom because far more often you hear “both feet on the ground” and shit like that.

 

But if you have two feet on the line … well … you have chosen to stand on a thin balance beam and will teeter your entire life. That is tiring & dangerous.

But if you have two feet on one side … well … you have chosen a life of fairytales … or a life in the abyss.

 

All that said.

 

Yes.

 

There are times you draw a line and make a choice to shift both feet solidly onto one side. I would suggest this is a situational decision and not a “living Life” type decision.

 

That is right and that is wrong.

That is good and that is bad.

That is normal and that is not normal.

 

Those are most likely the moments in which Life says “now, in this time and place, here is the line … on which side to you choose to stand?”

I would suggest sometimes we fuck this up by confusing a ‘Life one foot here & one foot there’ decision and a contextual situational decision. What I mean is that in that time and place you may try and keep your fairy tale foot in place and your abyss foot in place … and mistakenly take on a different type of decision demanding a different type of line.

 

That would be a bad decision.empty shoes

 

In that time. in that place. In that moment.

 

You shift your feet.

 

Sigh.

 

I never suggested lines were easy. Just that Life demands we draw a lot of lines. I would suggest that if you do not draw some lines you will find yourself lost in anger coiled within, or maybe constantly living a less than fairy tale life dreaming it all away, or stuck in some dark abyss seeing no way out.

 

Yeah … lines come in pretty handy at times. Pretty handy in managing Life. I can tell you <for sure> that lines can be pretty handy at helping you decide when something should end … and something should start.

you believe that you are unworthy of care

September 18th, 2017

attention nobody cares gift message relevant

=============

 

“As a therapist, let me just say: almost every trauma survivor I’ve ever had has at some point said, ‘But I didn’t have it as bad as some people,’ and then talked about how other types of trauma are worse. Even my most-traumatized, most-abused, most psychologically-injured clients say this.

 

The ones who were cheated on, abandoned, and neglected say this.

The ones who were in dangerous accidents/disasters say this.

 The ones who were horrifyingly sexually abused say this.

The ones who were brutally beaten say this.

The ones who were psychologically tortured for decades say this.

 

What does that tell you?

 

That one of the typical side-effects of trauma is to make you believe that you are unworthy of care. Don’t buy into it, because it’s nonsense. It doesn’t matter if someone else had it ‘worse.’

 

Every person who experiences a trauma deserves to get the attention and care they need to heal from it.”

 

hobbitsaarebas

 

===================

 

“It’s true, I suffer a great deal–but do I suffer well? That is the question.”

 

Thérèse de Lisieux

===

 

“… victimization is a way of attracting sympathy, so rather than emphasize either their strength or inner worth, the aggrieved emphasize their oppression and social marginalization.”

 

—-

sociologists Bradley Campbell and Jason Manning

 

============

 

 

Whew.

 

still talk about it you care about it trump reporting on oneselfBelieving you are unworthy of care.

I call this “victimhood backlash.”

 

Now.

 

This is different than feeling unworthy of love, respect or … well … unworthy of something or any of that type of thing.

 

In fact.

 

This is actually the exact opposite of a victim mentality.

 

This is when something truly bad has happened to you <you are a real victim of something> and you look around and say “whew, they are the real victims.” In a real sense this person then constructs an extremely viable narrative to suggest that while they are in a shithole … their shithole is nothing compared to some other people’s shithole.

 

This is not self deprecation … it is a sincere feeling that what you did or experienced was closer to ordinary rather than extraordinary.

But.

I say this unequivocally  … even if someone is shrugging off help or maybe even adamantly opposing the help … a hole is a hole and you need help getting out of holes.

 

Someone may not think they are worthy of care, or asking for help … but they need it.

 

Anyway.

 

I have two thoughts on this ‘believing unworthy of care’.

 

First.

 

A hole is a hole.

If you are in a hole, it is a hole.down in a hole layne alice in chains

 

I have written this before … a shithole is a shithole. We are not in the shithole comparison business. All shitholes are dark, deep and often don’t have a visible ladder to get out of the shithole.

 

To me?

 

Horrible is horrible.

A black hole is a black hole.

And while maybe not all holes and abysses are created equal … all seem equally deep, dark & shitty when in one.

This may not be literally true … but figuratively I tend to believe that is how we view it when encountering some shit Life gives us which places us into some dark hole.

 

Second.

 

I do not believe that victimhood is some cultural crisis <the sociologists I highlight upfront do suggest that>.

 

Yeah.

 

The things for which we can publicly accept the fact we were a victim of has certainly increased. This doesn’t mean more shit, and shitholes, have occurred … it is just that it is now more acceptable to admit them and address them.

 

Can this get out of whack? Sure.

 

But a long as someone isn’t creating a shithole and claiming being a victim then .. well … a shithoe is a shithole.

 

I would suggest that we want people who feel like they are n some shithole because they were a victim of something to speak out regardless of whether an falling down the rabbit holeeveryday schmuck like me may look at them and say “c’mon, be real, that’s Life” and maybe we should be focusing on how to better address them when they speak out.

 

We need less pandering and more reality management.  We need less judgement and more dialogue.

 

We need to grow a dialogue culture. Rather than responding to comments or behaviors with less condemnation or judgement and more engagement to engage rather than repel <without increasing victim mentality but rather managing it>.

 

But we do not want anyone at anytime to believe that they are unworthy of care.

 

Anyway.

 

I can almost guarantee almost everyone will either slip into a hole or go crashing into a hole at some point in their Life.

And that person <which means, uhm, everyone> will need help getting out of it.

 

For if you permit someone to linger too long in the hole … well … the abyss will gaze into them. And inevitably find some dark corner in the mind that they will find a place to live, eat and breathe for years and years to come.

 

Just accept what I just said without shrugging or thinking “that’s some bad shit.”

 

<Most> Holes are fine in Life.

 

They are part of Life.stay in the hole

 

Regardless of whether the shithole is incredibly shitty or just basic shit they have the same intended conclusion — you just have to make sure you know how to get out of them.

 

Ah.

Which leads me back to the opening quote.

Someone who believes that they are unworthy of care.

 

I say that because you can spend a lot of time looking around at other shitholes thinking about how to get other people out of their shitholes … all the while ignoring your own shithole, avoiding finding a way out of our own shithole and, maybe the worst, if you gaze long enough into an abyss … anyone’s abyss … it will gaze into you.

 

============

“And when you gaze long into an abyss the abyss also gazes into you.”

 

<Beyond Good and Evil> Friedrich Nietzsche

==============

 

Look.

 

I have had this debate a zillion times … the one where you discuss who has it worse.

 

Who is going through tougher times.

Who has actually gone through a tougher time.

Maybe even discussing a bad moment in life as horrible, but always discussing ‘horrible’ relative to other horribleness.

 

pick a hole in the sky and we will all be n troubleAnd while it is most likely true that, regardless of your situation, someone somewhere has it worse than you do … that thought only seems to offer some false comfort nor does it really offer any solutions.

 

To me … comparing bad situations is not only not very helpful but it also tends to suggest the wrong thing to me – “my suffering isn’t equal to your suffering.” Which tends to lead to “I don’t believe I am worthy of care.”

 

Bad. Wrong.

 

I do not believe we should be in the shithole comparison business.

A shit hole is a shithole and anyone in a shithole is just as worth of care as anyone else in a shithole.

 

 

outlines are often vague and it’s the details that count

September 13th, 2017

 

vague definition unclear indistinct

===========

 

“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

 

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

 

Life is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

 

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

 

Everything has to do with everything else.

 

Life is a succession of events that link with each other whether we want them to or not.”

 

—–

Arturo Perez Revarte

 

==============

 

 

Vague sucks.

 

outline vague certain uncertaintyAnd, yet, I would argue the majority of people only really have some vague outline of how the world works, or how effective or ineffective a leader is, or even only have a vague outline of any specific relationship between cause & affect.

 

This vaguery exists because it takes a lot of work to parse the details, and the appropriate details, and the ‘right’ details to make the outlines less vague and more tangible.

 

Is this work valuable ? Sure.

 

Is this work necessary to increase some certainty in Life? Sure.

 

But the majority of people have shit to do <other than this type of work>. That is neither good nor bad … it just is what it is.

 

A lot of pseudo intellectuals and smartish pundits bitch & moan and gnash their teeth over this but they would lead a significantly less stressful life if they just accepted it.

 

What this means is that in this ‘vague outline’ people inevitably create a vague/semi solid outline belief. From there they look around on occasion and question that outline. The questions raised either support the vague outline or raise doubts and … well … more questions.

 

All the while this is happening more information barrages the vague outline. In this barrage is a confusing mix of real, fake and quasi truths. All these confusing things do in the people’s minds is, contrary to belief, not confuse but rather make the person more dismissive of the incoming confusion and steadier in whatever vague outline they may have constructed.

 

Once again.

This is neither good nor bad … it just is what it is.

 

A lot of pseudo intellectuals and smartish pundits bitch & moan and gnash their teeth over this but they would lead a significantly less stressful life if they just accepted it.

 

Ah.

 

But at some point the questions gain some gravitas. This can happen several ways but let me point out two:

 

  • The questions themselves coalesce into some easy to understand ‘blob’ from which people who have a vague outline decide … my vague outline is wrong <or sucks>. Let’s say that this is the point at which the doubts and questions begin to outweigh the beliefs that created the vague outline.

 

 

  • Someone weaves a narrative using the doubts & questions into a relatively succinct, believable and non-hyperbolic driven framing of an outline which people look at, scratch their heads, go “hmmmmmmmmm …” and decide this new vague outline will replace the one they had in place. Oh. To be clear. This narrative must not only use the doubts & questions to dissolve the current vague outline but must also offer an alternative vague outline <outlines need to be replaced not simply destroyed>.

 

 

The first never happens fast enough to people who just cannot understand how and why some people have decided to live with some vague outline <that just seems ‘not really a smart outline’ to them>.

 

The second is not as easy as it appears. It isn’t as easy because problems are rarely as clear as we would like them to be and a narrative never lives without the context of all the barrage of real, fake and quasi truths impacting and denting and solidifying a vague outline that already exists. Or someone weaves a  great narrative to destroy but forgets to offer an alternative.

 

In other words … everything has to do with everything else.

 

I imagine I have two points today.

 

 

First.big-decisions-stress-uncertainty

 

We humans have come to accept a certain amount of uncertainty with regard to our lives and our decisions. This uncertainty is also built into the vague outlines we tend to construct for ourselves. What this means is that the construct of our beliefs and thoughts and ideas may be certain to us and, yet, its silhouette accommodates some uncertainty.

 

I began today by unequivocally stating that vague sucks. And I believe 99% of people would agree that it sucks. but in today’s world the majority of people have enough shit to do that they slot their thinking thoughts time. in one slot they place unequivocal certainty type thoughts. In another slot they place the “I will always be uncertain about this shit and thank God there is someone else at some higher pay grade than I who can be certain about it.” and, lastly, we slot all the shit in which we have formed some vague outline which accommodates a certain degree of uncertainty.

 

My point here is we tend to make this a binary discussion where the reality lies in a more complex mix of vagueness & clarity, certainty & uncertainty.

 

Second.

 

uncertainty-principle-here-thereCertainty, in and of itself, has degrees … it is not a simple black or white binary.

 

People can have vague outlines AND have questions with regard to their outlines … and not want to ditch the outline. “How can you still believe that?” may be one of the most misguided and unenlightened questions that has ever existed.  It completely misses the point in that it assumes ignorance, stupidity or some negative trait in order to hold on to some vague outline regardless of doubts.

A vague outline is a choice.

No more and no less.

We question choices all the time and, yet, remain with the original choice despite some fairly extensive doubts.

I say this because that said … it is silly to point out doubts and questions as a reason to ditch a vague outline. My easiest example is President Trump. His followers have a vague outline of what they like and believe about him. We scrutinize them for doubts and questions and when they share them we immediately pounce and suggest “then how can you still believe in your vague outline!?!” <usually said with a slight overall disbelief & wonder>.

Within their lives of doing shit that is important to them they created a vague outline of who and what Trump is, or isn’t, and … well … uncertainty was built into their certainty. The moment they will begin to disbelieve their vague outline is when the uncertainty overpowers the certainty. Until then … we should stop acting confused that someone believes what they believe.

 

Anyway.

 

I love the quote I opened with even though I hate vague. The truth is that we all live with some vague outlines albeit your vague outline may actually be one of my non-vague outlines, and vice versa. And when they are in conflict then … restless spirit fly vaguewell … there is conflict.

 

All that said … while vague sucks there is a reason we do it … and this reason is not stupid, nor unenlightened nor ignorant.

It is just damn practical to have some vague outlines.

 

 

Life is an uncertain adventure in a diffuse landscape whose borders are constantly shifting.

 

 

Life is restless.

Our vague outlines need to accommodate some of its restlessness. Not recognizing that is either naive or foolish.

 

old white men and hollowness of behavior

August 16th, 2017

 

it is going very badly good disaster

==============================

 

“At any other time it’s better.

You can do the things you feel you should; you’re an expert at going through the motions. Your handshakes with strangers are firm and your gaze never wavers; you think of steel and diamonds when you stare. In monotone you repeat the legendary words of long-dead lovers to those you claim to love; you take them into bed with you, and you mimic the rhythmic motions you’ve read of in manuals.

When protocol demands it you dutifully drop to your knees and pray to a god who no longer exists. But in this hour you must admit to yourself that this is not enough, that you are not good enough.

And when you knock your fist against your chest you hear a hollow ringing echo, and all your thoughts are accompanied by the ticks of clockwork spinning behind your eyes, and everything you eat and drink has the aftertaste of rust.”

 

Dexter Palmer

 

===================

 

Well.

 

I am surprised at how often Trump and the Trump administration make me go business old white guysback again and again to the post I wrote on November 13th 2016: The Last Stand of the Old White Men.

 

 

It was within that post in which I posed the ultimate judgement we should apply to the new Trump administration …“the potential redemption of a generation.

 

At that time I shared thoughts with regard to how a Trump presidency and his speculated band of merry old white men, his “band of brothers” <his cabinet and advisors>, would guide America to the next level of greatness despite the fact they had built their own personal empires on a variety of greater business acumen & business culture hollow attitudes & achievements.

 

Hollow?

It is my belief that, as a generalization because there are exceptions, old white men have hollowed out the business world in their quest for “winning at any cost” and “maximize win-to-cash” ratio.

 

Everyone should note that Trump is the poster child of this hollowness <and I will aggravatingly point it out over and over again> and I have pointed it out on the following topics already:

 

 

Capitalism.

Branding.

Profit.

Wealth dispersion.

Communication.

want to be like you hollow man trump

 

 

They hollowed them all out.

 

 

But this weekend I was reminded of another … a much simpler pragmatic crime than lack of morality … hollowness of behavior.

 

Now.

 

I hesitated to call this “the hollowing out of morality” mostly because that sounded a little harsh and I tend to believe the reality within this particular hollowness is more pragmatic. That said … it doesn’t make it any better just that I didn’t really want to get into a morality & ethical finger pointing game.

 

 

Behavior

 

Leadership is a complex mix of personal, professional and pragmatic.

When wielded well it is a beautiful tapestry of effectiveness, however, beauty is often in the eyes of the beholder when actual effectiveness becomes the measuring stick. As a reminder, old white men leadership grew up in a business of dictatorship leadership behavior or, at its best, benevolent dictatorship.

Old white men grew up in the hallowed halls of hollowed leadership management. This means that their ‘management twitch muscles’ inevitably provide reflexive business decision making based on this.

The easiest way to point this out is that businesses have developed a myriad of cultural initiatives and, yet, old white men leadership tends to simply treat them as “feel good politically correct” initiatives. They view them as “society dictated” thinking and not “business dictated” thinking. Therefore a hollowness was inherent in the organization between how the old white men leaders attitudinally approached the business, how they viewed behavior and how the organization actually behaved.

Old white men began talking longingly of straight talk, when people knew their place in business and ‘carrot & sticks.’  Old white men started looking at businesses in disdain as vehicles of political correctness and not stark effectiveness. The truth is that many of the old white men simply didn’t buy in to a better way of doing business and, therefore, when put in a corner & challenged revert back to the hollow management style of “do what I tell you to do and shut up.”

To be fair, old white men did not create this hollowness … they simply propagate it.

 

That is Trump in a nutshell.

 

work bad idea panda angry

Anyway.

 

 

To be clear, simplistically, old white business men behavior falls into one of two camps:

 

  • Those who do something because they were shown something and thought “hmmmmmmmmm, this makes sense to do.”

 

  • Those who do something because … well … they think they have to <but still believe it is stupid and that ‘the old way’ was better>.

 

The problem is that the latter group is incredibly good at pointing out how they are technically ‘hiring more women, promoting more women, giving opportunities to minorities, discouraging sexist and racist behavior in the office’ and everything else they would throw into the “mamby pamby politically correct business bullshit” bucket … all the while chafing under the true spirit of behavior.

 

I say all this because if you strip away all the horrible racist and incorrect moral equivalency rhetoric you will find an old white man who’s “make great again” is grounded in a pragmatically hollow view of behavior. There is no subtext nor is there any higher ground it is a simple black & white behavior analysis in which everyone’s behavior is viewed as a commodity and the only differentiation is ‘effectiveness’ or outcomes.

 

I say all this because while I pointed out the old white men have a chance at redemption we saw, in the spotlight and podium, one old white man not seeking any redemption nor showcasing any redemptive characteristics. I worry that this one man is beyond redemption.

 

And as I say that I remind everyone that the old white man Donald J Trump is surrounded by a crusty bunch of curmudgeonly old white men who we would hope we could find some level of pragmatic redemption.

 

thoughts people stand up i will be defined

I say that to point out the other piece I authored which continuously pops up as a reread – at this time, at this place, I will be defined.

 

 

I wrote it February 17th 2017. In it I said:

 

In this moment, in this time and place, something is happening of which we really have to create nothing … but, instead, rather shape something. And, in doing this shaping, we are actually building something within the moments we elect to stand up and define ourselves … well … building “us” … okay … maybe it is building “me or I.”

This moment is different because it demands that we take a whole bunch of seemingly meaningless little moments … almost unrecognizable … that have got us to where we are attitudinally, intellectually and physically … and stop and speak out in some way that will be meaningful to us for the rest of our lives.

And.

In this moment … I would suggest that this is not the time to define yourself by standing against something but rather standing up & for something. This is not the moment to be “anti” something but rather “pro” something.  ‘Anti’ suggests you can turn, or stem, the tide of affairs when the reality of ‘affairs of men’ would most likely suggest a tide is a tide and affairs will be affairs and by being ‘pro’ it may be possible to show which harbor the tide should enter. Don’t define by what you are against … define by what you are for.

That said.

I could suggest that for many of us this is a “now or never” time.

 

 

Look.

black white gray

I can point out all the issues with old white men and all their flaws which could potentially impact, negatively, the united states of America until I am blue in the face.

 

And I will continue to do so.

 

But inherent in pointing out hollowness is the unequivocal truth that hollowness begs to be filled with something. And in today’s world, in this time and in this place, it will inevitably filled by the decisions of each of us, one by one, on how we will choose to be defined.

 

Each of us will do this. That I believe. It may not be today. It may not be tomorrow. But at the end of this wretched situation we find ourselves in I believe everyone will have chosen where to stand and how to be defined.

 

=================

There is a tide in the affairs of men
Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life
Is bound in shallows and in miseries.
On such a full sea are we now afloat,
And we must take the current when it serves,
Or lose our ventures.

 

Shakespeare

================

 

balanced versus proportional

June 7th, 2017

balance proportion life business things

 

===============

 

“You cannot live without establishing an equilibrium between the inner and outer.”

 

—–

Paul Auster

 

=========

 

“I used to think of you that way, you know. Like the sun. My own personal sun. You balanced out the clouds nicely for me.”

 

He sighed.

“The clouds I can handle. But I can’t fight with an eclipse.”

 

 

Jacob

=======

 

“The idea that talent is directly proportional to your trophy cabinet is one I oppose.”

 

—-

Alex Turner

 

==================

 

Ok.

 

balance elephantI have been extremely consistent over the years with regard to my belief that I think balance is the key to almost any successful endeavor – in life & in business.

 

Suffice it to say … I am a big balance person.

 

And, yet, the other day during a business discussion it occurred to me that I may not be using the right word or even have the concept correct.

 

I may actually be a ‘proportional’ advocate.

 

Business, more often than not, is about assessing the correct proportional value of a topic, fact or idea and assigning the correct proportional response to that value.

 

Sure.

 

That may inevitably arrive at something we could call “a balanced response” but to get to the so-called balance we need to think about proportions.

 

I imagine, in my head, this means I need to stop viewing things as a zero sum balance but rather as proportional to the situation in hand.

balance and proportion graph

 

I did some research and back in 1975 a guy named Piaget described the essential characteristic of proportional reasoning as it must involve a “relationship between two relationships.”

 

Now.

 

I am not really sure what that means but I am guessing it means that proportional assumes some dimensional aspects while balance is simply a relationship between two more concrete things.

 

He also suggested that proportional involves something called “additive reasoning” which, to me, explained my misrepresentation of balance.

 

Balance suggests an either/or trade off … something like teetering on a balance beam … proportional suggests a more spatial trade off … or maybe ratio based trade off. What I mean by that is I can add one thing as part of a compromise and its true value is a zillion and give up one thing as part of the same compromise and its true value is 1/10th of a zillion.

 

I balanced my response but gained a proportional advantage.

 

There is even something called ‘the constant of proportionality’ but that becomes too complicated for my pea like brain so I will let you google it and see if you can explain it.

 

balance wheel of life proportionateI imagine my real point is that most of us, most likely, are proportional thinkers and not balance thinkers <although we say we are balanced>.

 

More often than not we invariably assess things through assimilation and the synthesis of multiple things <numbers, ratios, tangible, intangible, and … yes … even missing information & components>. Our decisions are a messy mix of analyzing a series of unequal and equal things shaping them into the proper proportions to make a … well … proportional response.

 

All that said.

 

Here was the bigger epiphany to me.

 

While balanced may be the improper term the more I focus on it the higher the likelihood I would actually end up doing the wrong things.

Huh?

If you focus on balance you will inevitably try and force equality in all things. That may sound good but it ain’t really reality. Simplistically it means you are focused on the wrong outcome & objective.

 

Instead, if you focus on the best proportional response to every situation, you may not end up with a one-to-one balanced relationship on any one comparison you review <which creates issues in its own right> but you will end up with a balanced relationship on any given series of comparisons.

 

That last paragraph may actually showcase why most people focus on balance. In a simplistic measurement business world we are almost always demanded to show one-to-one or linear explanations.

 

Balance does that.

 

Proportion does not.

 

This means to embrace being proportional means you will have to accept the burden of explaining the more difficult to explain, to showcase asymmetrical as actually being simple and dimensional can actually reflect symmetry.

 

Nothing in what I just shared in that last paragraph is easy. Particularly in thoughtful rabbit idea quick slowtoday’s business world.

 

All I really know is that whether I like it or not I am actually a proportion person and not a balance person.

 

It only took me over 25 years in business to figure that out <no one has ever suggested I am a quick learner>.

 

Think about it. You may actually be a proportional person too.

the science, and the lost art, of ROI

May 24th, 2017

choices-path-shopping-direction-decisions

==============

 

“… businesses want answers right away and many times high statistical reliability is not worth the cost it takes to achieve it.

 

Insights that point decision-makers to go “left” or “right” is innately good enough. Leaders are oftentimes not willing to pay for “turn left at a 30 degree angle” or “turn right at an 115 degree angle” because it may cost too much money and takes far too long to obtain those precise next steps through drawn-out methodologies.”

 

—–

Kuhn

 

==================

 

“Every great advance in science has issued from a new audacity of imagination.”

 

=

John Dewey

 

==============

 

“Perfect numbers like perfect men are very rare.”

 

—–

Rene Descartes

 

============

 

Well.

 

fire water contradiction ideas thinkThis is about how ROI gets abused in decision making and I am writing about that because the Trump administration issued their “national budget proposal” <which I fully acknowledge is simple a guideline of the administration’s desires> and immediately started ponying up all their “we made cuts where there was no evidence of appropriate results” justifications.

 

Some of those justifications are terrifying.

Some of their choices are terrifying.

 

As for the budget plan?  As one writer put it … “the math is terrifying.”

 

Cutting Medicaid would be devastating for all low-income Americans, but particularly for women and mothers: 45 percent of childbirths in the U.S. were funded by Medicaid in 2010, according to data from the Center on Budget and Policy Priorities.

Trump’s budget also cuts funding for after-school programs for children and support for domestic violence victims.

 

I am going to let other people tear apart the incredibly short sighted Trump budget plan <which, yes, has scraps of good ideas> and I will focus on the criteria it appears they focused on <excepting the parental leave initiative which was like placing a half-eaten M&M on top of a turd> — budget by ROI.

 

Budgeting by ROI.

 

Whew.

 

 

This provides me with another excuse to blast my generation of business leaders and how their misguided thinking has screwed up not only how business is conducted, in general, but how we think about business. Specifically about ROI … these hollow men hollowed out business of any of the ‘art’ and color which is associated with thriving businesses which contribute to society & cultural norms leaving at an empty husk of dollars & cents and black & white ROI decisions.

 

Look.

 

roi einstein

I am all for analysis and love quantitatively judging tactics and initiatives. But I also understand that <1>  numbers often do not always tell the entire story and <2> we far too often judge ROI on one specific outcome without assessing some value on some ‘ripple effect’ outcomes.

 

But, first, the numbers and ROI.

 

I wrote back in February that numbers have lost their mojo  … yeah … well … I still believe that … just in a different context.

 

In this case we are dealing with a generation of business people who have completely bastardized the use of numbers – stripping them of anything but the false veneer of what they call “simplistic stark truth.”

Now. ‘Simplistic stark truth’ sounds good … and it sounds really good in the business world.

 

And, yet, in this starkness there is found falseness. The falseness can be found in its lack of imagination, its lack of depth and its lack of seeing anything but ‘what can be measured.’

 

This stupid view of numbers wreaks havoc when viewing ROI analysis.

 

Now … back on November 13th 2016 I wrote about the Trump administration as the last stand of the old white men  <the business generation I continuously skewer> and discussed hollowness. And while I outlined a number of ‘hollow’ things which can be blamed on this generation in that piece I neglected to point one out — the hollowing of ROI.

 

————–

 

ROI.

 

ROI <return on investment> is a fabulous tool. It offers us every day unimaginative pragmatic schmucks an almost heuristic way to judge some fairly complex and complicated things in business.

 

But old white men hollowed ROI of anything intangible and along the way scraped away some of the most meaningful things associated with investment in their desire for simplistic “this led to that.” Certainly some investments have linear outcomes and results. But not all. And these hollow men in their black & white pursuit of profit, efficiency and outcomes became color blind.  Old white men started looking at people as equal to numbers & dollars and not organic organisms of less than linear productivity <in terms of Life actualization as well as business actualization>. These hollow men fell in love with numbers and began diminishing the value of humanity.

 

That is Trump in a nutshell.

 

—————-

.......... hollow men making hollow decisions ......

………. hollow men making hollow decisions ……

Well.

 

I could argue this all happened because ROI analysis permitted a shortcut for business people — a thinking & decision making shortcut.

It permitted, and encouraged, an entire generation to not have to really think but rather fallback on “that’s what the analysis said.”

 

That is plain and simple lazy fucking business … not smart solid business.

 

I will not argue that a good ROI analysis can offer a quick spontaneous glimpse of truth viable snapshot … in fact … it was Ralph Waldo Emerson who stated that the growth of intellect is spontaneous.

 

Of course, he hadn’t been bludgeoned with measurement, ROI and data driven decisions.

 

Of course, he was also on the one who stated … what is the hardest task in the world? To think. And. We are all wise. The difference between create destroy pencilpersons is not in wisdom but in art.

 

And that is where Trump and his merry band of old white men doing this whole budget thing are most aggravating.

 

It is not that they cannot envision the art of decision making but rather they purposefully abstain from the art of decision making <and focus solely on ROI>.

 

It is not that they are incapable of holding two conflicting ideas at the same time but rather they purposefully choose to ignore one idea or thought for the one most supported by the science of ROI.

 

 

It is not that they are oblivious to the qualitative nature & benefits of budgetary decision but rather they avoid the more difficult defense of the qualitative to utilize the more easy, and lazy, rationale of the quantitative.

 

I don’t blame them specifically <although it is their budget blueprint> but it is the unfortunate legacy of that entire generation to do those things.

 

All that said.

 

While ROI seems a straightforward way to analyze … ROI, when evaluated properly, can be devilishly tricky … but when done well it can inform some great insightful decisions and ideas.

 

ROI, when evaluated properly, can be devilishly painful … like having the devil screaming at you type painful … and even when done well tends to dull <not sharpen> the good ideas.

 

==============

 

The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function.

 

—-

F. Scott Fitzgerald

==============

 

But ROI, measurement … practical rewards & output … that is what we ‘do’ these days.

This seem o be our “how we conduct business handbook” these days.

philosophical-discovering-gravity

We seem to have forgotten the value of unsought discovery and the value of … well … the benefit of the benefit <I spent money which created ‘x’ outcome … which enabled this other ‘x’ outcome>.

 

We seem to have culturally decided consciously to … “inevitably we will show a failure of imagination.”

 

What do I mean ? Let me use a quote from Le Carre’s Tinker Tailor Soldier Spy:

 

 

 

“…in the hands of politicians grand designs achieve nothing but new forms of the old misery…”

 

 

 

In our failure of imagination in our analysis of existing programs and initiatives we come up with grand designs begetting new forms of old misery. But what makes today and this budget worse? These are supposed to be fucking business people and not politicians in place making these ‘grand designs’ <isn’t that what some people voted for with Trump?>.

 

I admit.

 

I am wary of how ‘we the people’ will move forward with regard to budgeting tough-choices-shopping-decisions-lifeand programs and policies and deciding what we should do to better America..

 

I am wary because I see little moving forward, no ‘trying to do what it takes to get there’ other than bludgeoning people with simplistic harsh solutions and no imagination to overcome the cries of ‘why waste money on something like this!”

 

I am wary because I see men of a generation who bastardized ROI analysis applying their own bastardized version of ROI thinking to people’s lives <under the guise of “applying it to people’s money/taxes” — no, they are not the same>.

 

I am a business guy.

 

I cannot envision running a business, or a government, without solid measurement, ROI & budgeting rigor.

 

But I also know from running a business with hundreds of employees that the greatness of an organization does not reside solely in some number … or some ROI analysis.

 

==========

 

“The true greatness of a nation is not measured by the vastness of its territory, or by the multitude of its people, or by the profusion of its exports and imports; but by the extent to which it has contributed to the life and thought and progress of the world.

 

===============

 

I tend to believe most of us every day schmucks recognize that ROI is part of doing business and insuring our hard earned money/taxes is used effectively.

But I also believe that most of us every day schmucks also realize that some things just cannot be measured solely by numbers.

 

 

I worry that this Trump administration is reflective of the lost art of ROI family choices tough decisions aheadanalysis and the value of discovery

 

In their love of money as ‘winning’ they have lost sight of the value of seeking what is beyond the horizon. They have devalued imagination to such a point that they most likely define imagination as measurable in an ROI analysis. In other words they take ideas and thoughts, even ones with no history, and embrace them not by saying “what if” and “what could be” but rather by grinding it through some veg-o-matic ROI machine to assess its true value.

 

And that, my friends, is how they came up with their “blueprint for a national budget.”

 

And that, my friends, is how they plan on running this country and making their decisions.

 

And that, my friends, is not how America does business … because it shows a failure of imagination and it is imagination, not ROI analysis, which drives real change and progress.

 

—————–

 

“Imagination has brought mankind through the dark ages to its present state of civilization.

Imagination led Columbus to discover America. Imagination led Franklin to discover electricity. Imagination has given us the steam engine, the telephone, the talking-machine, and the automobile, for these things had to be dreamed of before they became realities.

 

So I believe that dreams–daydreams, you know, with your eyes wide open and your brain machinery whizzing–are likely to lead to the betterment of the world.

 

The imaginative child will become the imaginative man or woman most apt to invent, and therefore to foster, civilization.”

=

 

Baum

—————————

 

 

on how we are behaving

April 11th, 2017

 behave toward each other discourse mean

==========

 

“Etiquette means behaving yourself a little better than is absolutely essential.”

 

—–

Will Cuppy

 

========================

 

“The grace of the gesture is as important as the victories.”

 

—–

Rene Lacoste

 

=============

 

Well.

 

Europeans, in general, have always been nicer acting, better behaving and more scared what you see‘refined’ <by degree> than Americans.

<please> Everyone just accept that as a Life truth.

 

So having a European look on in horror at how an American acts is an ongoing event … since almost the dawn of … well … dawn <of every day>.

 

But now it is not just Europeans looking on in horror … we, as in you & I, are also looking around dumbfounded by some of the behavior we are seeing in America.

 

Study after study after study <I just saw another one today> is showing that men are acting more like assholes, white supremacists are acting more like white supremacists, anti-Semites are acting more like anti-Semites, politicians are acting more like caricature politicians, everyone named Homer is acting more like Homer Simpson and, in general, any aspect of our internal asshole in anyone is coming out.

good manners etiquette

I am certainly not suggesting we should all be studying Emily Posts’s Book of Etiquette but behaving well should be about behaving a little better than absolutely essential and not behaving a little worse than absolutely essential.

 

Now.

 

Whether you believe there is a direct relationship or an indirect relationship with Trump … or any relationship I imagine … it is happening at the same time Trump is happening.

 

Coincidence or correlation? … pick your poison.

 

There are a couple of things that seem to be happening.

 

 

Political correctness backlash.

 

Political correctness, for all its good intentions, clashed with the natural political correctness holbrook thinkinability that maybe 90% of people have … an inability to artfully articulate their thoughts.

So let’s say that 90% of that 90% say stupid shit with no bad intentions … this translates into a semi-made up-factoid that almost 80% of all people are getting slammed by political correctness and the majority of them mean nothing bad … they just suck at articulating their thoughts.

 

Sure. Many of those people will attempt to get better at articulating what they feel & think … but, in general, this means a shitload of well-meaning people harbor some bad feelings toward not being able to just talk the way they talk.

 

And then … well … along comes Donald J. Trump … a 70 year old man who sometimes talks like a junior high school bully and sometimes talks like the well-meaning guy at the bar <although he is certainly not well meaning> who has ‘one too many’.   A significant portion of us think “whew, finally, an excuse to say all the things I just want to say without having to weigh every word I say.”

 

There is nothing inherently bad about saying what you are thinking.

 

But.

 

Inherent is what I just shared is … well … you start behaving a little more like an asshole <behaving badly>.

 

Think of this as the puppy set off the leash. The leash gave them some freedom but, once off, they go wild with no boundaries … in general being a boisterous puppy and being the unbounded happy assholeish puppy … at least for a while.

 

At some point they recognize maybe not that the leash was good but that the leash kept them closer to their owner and some of their assholeish puppiness isn’t received as well as they were sure it would be received – and they start going back toward the leash holder and maybe curbing their puppiness a little bit.trump is an asshole mayor

 

My point is the asshole factor has increased but I imagine at some point it will revert back a little closer to what political correctness suggested was a good thing <at least one could hope>.

 

The fly in this ointment is Trump. He has no leash, has never been on a leash and … in fact … seems to believe leashes are inherently bad.

 

He is not exactly a great role model for puppies <or people>.

 

 

I am pissed because it seems everyone else gets a break and I do not.

 

 

Trump only views the world as winners & losers, i.e., if you don’t win you are a loser. Well. What this does is encourage all of us to think of the world as a simplistic fight over limited resources where the other guy/gal is competing for your share. In other words you lose if they win.

 

Now.

 

If you believe this … or this thought even bleeds into your consciousness on occasion … well … you start behaving a little more like an asshole <behaving badly>.

 

I am certainly not blaming Trump for all our increased bad behavior but he is certainly an enabler with the whole win or be a loser mindset.

 

He embodies a toxic resentment toward everyone who has something he believes is his – and this attitude bleeds into how he views America. Germany, NATO, China, Mexico, whomever … all has shit that should be ours. Money, trade, power, etc. him his rightful place in the world.

 

File photo dated 08/04/17 of Saffiyah Khan (left) staring down English Defence League (EDL) protester Ian Crossland during a demonstration in Birmingham, as she has said she was "not scared in the slightest" during the tense confrontation.

Symbolically <to those who claim he has a racist muscle> … this is quite like the resentment of an old white man who believes everything is infringing upon his ability to access the pride, power & pay that rightfully belongs to him.

 

Just like my puppy on a leash example … this is like a puppy who grows up alone but realizes that going to the puppy playground is a shitload more fun … and even more fun if you behave well.

 

The fly in this ointment is Trump. he doesn’t want to play with other puppies, he hates the puppy playground and says … well … puppies are losers … I want to be a lion or the leader of the wolf pack <and fuck whatever female wolf I want whenever I want>.

 

Trump treats everyone outside his immediate family members as people who are out to deny him not only from what he wants but also what he believes belongs to him <this attitude bleeds into how he views America and other counties>. This is not exactly a great role model for anyone who is not part of a rich powerful family <and I could argue it isn’t a good role model even for them>.

 

He is not a particularly good role model if we want to encourage the belief the country is a team which needs to work together, make some sacrifices for the other team members so that the team benefits <and will never go 365-0 in a season>.

 

Ok.

 

Look.

 

We all have flaws and the system, society and institutions are flawed. But just because it is flawed doesn’t mean an asshole president should suddenly set a new bar for behavior that is so low it makes a guy’s junior high school locker room actually appear slightly dignified.

 

But I imagine my point is that the bar for acceptable good behavior has dropped significantly. Studies show it. Shit. Just watch the people around you or watch some tv and you will actually see it.

 

Anyway.

 

I think we all know that Life isn’t just solely about winning and losing. I think we all know that some basic good behavior isn’t something that needs to be dictated but rather it is simply something good for common humanity within a population with a desire to have better things and do better things than we are doing today.

behave well being of society care trust fairness

I think we all know that behaving, at least relatively so the majority of the time, well has a reward that may not always show up in pride, power & pay but rather in dignity, honor & … well … certainty.

 

Yeah.

Certainty.

 

Good behavior by the bulk of a population tends to lead people to a certainty that society will treat them more fairly, institutions will treat them more fairly and the world, in general, will treat them more fairly … because we can become more certain we will be less screwed more often because people will behave less badly more often <plus … we are happier this way>.

 

In the end.

 

I do believe we are behaving more badly.

 

And while I have the studies and I have the research I don’t really need them. I can just turn on the TV and watch a president who behaves more badly than the majority of the typical high school student. With this kind of role model why wouldn’t a significant portion of the citizenry believe they could behave more badly than they had been behaving the day before?

Suffice it to say that if everyone took one step backwards in their behavior, given the wide spectrum of current behavior from good to heinous, it just doesn’t paint a pretty picture.

 

We are acting more like assholes every day.

Even the people who are trying to stand up against the assholes.

 

If I didn’t want to be that harsh I could have said “it appears our level of courteous behavior toward each other is declining” but I didn’t … because research is clearly showing our inner asshole is becoming our outer asshole behavior.

 

bad behavior be courteous all the time represent yourselfI believe we are better than this <and I also believe the average American is better, behaviorwise, than our so-called President>.

We will get through this and I tend to believe in the end we will end up in a better place.

 

But, boy oh boy, the level of our general discourse and behavior has surely declined significantly lately and I cannot wait for it to begin improving.

 

As I stated upfront … I am certainly not suggesting we should all be studying Emily Posts’s Book of Etiquette … but behaving well should be about behaving a little better than absolutely essential and not a little worse than absolutely essential.

 

 

how do ads like Pepsi get approved?

April 10th, 2017

 

pepsi kendall jenner commercial

==========

 

“You aren’t advertising to a standing army; you are advertising to a moving parade.”

 

—-

David Ogilvy

 

============

 

“You cannot use someone else’s fire; you can only use your own.

And in order to do that, you must first be willing to believe you have it.”

 

 

==

 

Audre Lorde

 

————

 

“There is always an easy solution to every human problem — neat, plausible, and wrong.”

 

==

 

H. L. Mencken

 

———–

 

frankenstein pepsiOk.

 

This is about the Pepsi fake revolution, fake protest , fake celebrity, misguided brand image advertisement  <which I will inevitably call “the Frankenstein social issue” ad>.

 

While I had been shaking my head over the ad when I saw it I wasn’t going to write anything until there was a really nice article in The Atlantic, “how does an ad like this get approved?”   which does a fairly nice job of walking everyone through some of the backroom pretzel logic steps an advertisement like this goes through to actually end up on air.

 

But.

After reading the article I felt I needed to paint on a coat of some advertising development wacky reality because it neglected to share some of the more obscure things which most likely happened.

 

To be clear.

I could write a 10,000 word diatribe on how this Pepsi ad was a misguided use of a celebrity, a misguided  hijacking of a social event, a misguided use of casting and a misguided tone overall for trying to tie image advertising for a brand with a social revolution <tied to a political issue> … but I will not. Suffice it to say that the ad itself is certainly a mashup of bad ideas … a Frankenstein … but making an ad pepsi mash up commercialseven Frankensteins need to be built <they are not just born> and … believe it or not … there will be some specific things that will happen along the development path which can appear as ‘good business protocol’ but in reality is simply bad laboratory technique.

 

Now.

 

Before I skewer Pepsi and their in-house creative group let me suggest a shitload more of the larger companies are going to be faced with this possibility <of developing a misguided socially issue driven ad> sooner rather than later.

 

I have always believed a company, if it has a strong mission centered on some societal moral compass construct, should be sharing it in some form or fashion <it doesn’t have to be in-your-face> in its external marketing & advertising.

 

I now believe, in the age of Trumpism, it is almost a societal imperative for companies & brands to take a stand publicly. And I say that not suggesting they i will be defined stand up speak outstop selling shit but rather they sell shit through a societal view lens. I do believe more than ever companies who stand for something should publicly stand up for that something.

 

And I don’t really care whether it is a liberal or conservative lens … a business should just elegantly articulate their view in the construct of what you sell and who you are. Society is almost demanding the debate & discussion and no one is better to have it publicly, in a civil discourse versus the coarseness found within Trumpology, than businesses.

 

Saying that … I give Pepsi points for at least making the attempt. I take points away because … well … a brand & company as large as Pepsi with access to so much creative & strategic talent should have made a better attempt.

 

But you know what?

 

Even in their bad they did some good … we talked about standing up for shit and how you should, or should not, stand up for shit.

Rather than beat the shit out of Pepsi for this attempt I will hold my fire until we see the next attempt and see if they learned something.

I would suggest everyone try and do that.

 

Now.

 

As for how and why ads like this get approved.

 

The article suggested this:

 

“How do these ads get approved?

By brand managers who are not doing their cultural homework—relying upon surface-level understandings of the cultural phenomenon they are featuring in their marketing communications and not understanding the deep well of emotions, identity politics, and ideologies that their ads will trigger.”

 

Jill Avery, a senior lecturer at Harvard Business School

 

Oh.

 

If it were only this black & white, I could solve this.

It is much more absurdly complicated in order to actually approve and produce something this so brutally off target.

 

Suffice it to say that the issue will encompass a spectrum of things … there will be a spectrum of misguided ‘execution strategy’ combined with some thoughts people stand up i will be definedabsurd “brand imperatives” all wrapped up in a nice snug outfit made up of stubborn edgy creative people, old white executives out of touch with their target audience, brand managers adverse to risk but an unhealthy desire to be cooler than they are and company visionaries who view cultural trends through what is cool rather than what is truly trendworthy.

 

This is a Frankenstein social issue “brand” ad created by a brand built on … well … no real social issues … but rather it is representative of a vapid brand which has convinced itself <at least some time in the past> it was more like a ‘fashion brand.’

 

Of course I should take a minute and discuss the research which “must have been done” to create this ad.

 

First.

 

If there really was any research done we need to remind ourselves this is a ‘fashion brand’ <or someone has convinced them they should think of themselves as  fashion brand … which is stupid> created on some vapid imagey type attributes therefore their research is mostly based on some vapid feel-good “cool” cultural benchmarks.

Sure.

I could have set them up with some research company who could have measured what needed to be measured but <a> they don’t want that kind of truth and <b> someone smarter than I was yelling “how could we measure new information … we need to see results which can be compared to what we have so we can also see some ‘post’ numbers.”

 

Well. That yeller was yelling some well-intended truth but misguided in this case.

 

good and bad research pepsiIn larger companies it is always <always> gobs of “pre” information which you pour over and then setting up a ‘post analysis’ against the pre-stuff. This assumes the “pre” is meaningful and on target and that the ‘post’ is really what matters.

 

Uh oh.

 

Assume makes an ass out of you and me.

 

Status quo is a sonuvabitch.

 

That is mostly research they would have used to inform the development.

 

To be clear.

I don’t think they did any ‘pre’ research. I think they “saw” a cultural movement within their supposed target audience and decided “I want to connect with them <so someone go do an ad to do that>.”

 

If any of this past ‘pre’ research was used it was simply to highlight the aspects that supported the idea they wanted to do <I feel comfortable saying that because I have done just that … cherry picking the “pre” information to highlight the reason why an idea is something worth pursuing and even highlighting some of the first components you may want to start building your Frankenstein with … uhm … any advertising person with half a brain has done this>.

 

Second.

 

Ok.

 

Let’s assume they did some research on the ad itself <which is different than research informing the development of the ad>.

 

Someone probably set up some high falutin’ research methodology tracking trying and researching knowledgewatcher response second by second and checked scores against industry norms <or their own imagey crappy stuff they have done in the past> and the final power point was 30 pages long <with maybe 12 pages of backup graphs> and the printed binder they handed out to a select few to bludgeon themselves with at a later date was probably 80 pages <with nice colored tabs>.

 

Here is the net of all that stuff.

 

The celebrity drove up ‘breakthrough’, recall and ‘brand interest’ <albeit they hid the numbers that said the celebrity did not build credibility or authenticity>.

 

And, yeah, I would also bet someone probably dug up a nice score on “unique from competition.”

 

And I also bet they figured out a way to get a score worth showing <you never show bad numbers unless you can convince everyone that the bad number is actually a good number … yeah … we do that> to suggest the overall message was topical and that their audience related to the importance of “standing up and speaking out.”

 

And I would also bet that they didn’t have a particularly good, nor bad, likeability score … just something that didn’t deter them from this path.

 

And, lastly, I would bet they rummaged through any research they had to seal the deal on what I believe is possibly the worst part of the ad <having the celebrity leave being a celebrity and join the ‘common folk’>. They found a number that suggested “this shows that this issue is SO important that everyone, celebrities and fantastic looking poor folk included, shed their exterior Life and gather together to stand up an speak out.”

I added this last thought and call it out because … well … this is about the only thing that could have been said in the final presentation to the old white men, out of touch with their everyday customer, to gain final approval.

 

And let me say about the test scores I just highlighted … this is where testing fails people. It’s just numbers. And it’s just not real world.

 

The numbers don’t match the eye/sniff test.

 

And in a real world <on tv> environment the ad is annoying to anyone who actually wanted to participate in the movement or did participate … and the ad is generally unmemorable <and doesn’t even come close to capturing any aspect of ‘soul’ of Pepsi … assuming they have one>.

In testing it may seem fun and hip and upbeat but on tv it is annoying and bland and soulless.

 

By the way … I tossed in the word “soul” in that discussion.

 

I bring it up to make a point to any and all vapid brands out there thinking about actually taking on a social issue & message.

 

“Cool” doesn’t hack it if you want to be a fabric of society <which is different than a fabric of culture>. Weaving your way into the fabric of society demands you share a little bit of your soul … your heart … so that people can connect.

 

Yeah.

I know.

That’s not vapid. That’s some solid unforgiving truth telling about yourself.

 

Sorry.

That’s the price <and Pepsi was not willing to pay it>.

 

advertising talk to people hughNext.

 

How does this get approved?

 

Well. Let me spend a minute on image advertising and creative people.

 

Vapid fashion brands far too often forget they are selling shit to people. Most times they will just say “that’s the job of promotions” or “that is point of sale efforts and we are supposed to drive people to the point of sale” or “our job is to be cool so that people want us so badly they will drive through … well … neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” Uhm. On rare occasions, maybe a new i-phone, you can inspire that kind of ‘urgent desire to buy’ but in most cases it is just a 6-pack of Pepsi.

 

Creative people are stubborn people in their everyday work life. The non-hacks … the good talented smart creative people, mostly in good ways, stubbornly & aggressively hold on to creative edges <not just to be edgy but rather to insure there is some edge to what is done>. This gets dialed up in image advertising campaigns because for some reason as soon as a creative person hears “image” <or “brand”> they immediately think “vapid” <I don’t have to sell anything, communicate anything specific and the objective is to create an overall sense that what I am saying is good and the brand is some good shit>.

 

Triple the intensity with regard to everything I just said for creative hacks <or almost all non-agency advertising people> and add in they confuse ‘creative edges’ with ‘edgy’.

 

If you are attempting to do an image advertisement you are only partially challenged <fucked> with good creative people and absolutely screwed <fucked> with bad creative people.

 

Lastly.

 

How does something like this get approved?

The “someone.”

 

Ok.

 

With an ad like this, which I assume was polarizing in its final stages, there is always “someone.”

 

someone pepsi speak out convinceSomeone who stands up and says ‘here is why.” Someone to stand up and speak out that bullshit line I just shared with you … “this ad shows that this issue is SO important that everyone, celebrities and fantastic looking poor folk included, shed their exterior Life and gather together to stand up an speak out.”

There is always ‘someone’ in that frickin’ final approval room, usually someone who shouldn’t have that kind of power, who the old white advertising-clueless men will look to in their moment of doubt on whether it is the right thing to do.

In the advertising business you cultivate this ‘someone’ so that they can bring you home <even if you have a bad misguided idea>. Suffice it to say on an ad like this there will be someone at Pepsi right now who is squirming and most likely getting ready to point a finger at some research person for either <a> not giving the right piece of information or <b> not asking the right kind of question.

 

Anyway.

 

I feel sorry for companies who truly do want to start doing image advertising and stay within their brand character and navigate the internal politics and … well … it is nothing they have done before.

 

There are rarely, very rarely, neat & plausible solutions to what a business faces in the here & now on this topic <and if someone tells you there is … they are lying>.

If you are shown a ‘formula for success’ and it looks neat and it seem plausible … it is most likely wrong.

 

That isn’t to say someone like me, or someone with smarts, experience and more talented than I, couldn’t guide a company down a viable path to success … just that there is no formula.

 

What I am now going to say is going to sound painfully inefficient.

 

A business has to create its own way of doing things. It can certainly contain some aspects of things that have been done in the past but those are simply ingredients from which you will build your own formula.

And, to be clear, if you start bolting together different formulas to create a successful business advertising idea … you are simply creating a Frankenstein which the village people are going to end up killing with simple pitchforks & torches <see Pepsi as an example>.

 

Your business formula for success will have to be yours.

 

In the end I would say this.

 

My guess is that Pepsi tried using a formula for something that is most likely really different than things they have tried in the past.

 

And while the difference between brutal and brilliant is a relatively thin line even for the people who do this for a living … you can teeter even more when attempting to enter into the fabric of a societal issue.

 

This ad was horrible.pepsi commercial stupid

Absolutely horrible.

 

But please don’t forget … Pepsi tried. They made the attempt.

 

In a Trumpenstein world in which being silent will only let the monster tear the village apart they spoke out. They stood up.

Misguided? Sure.

The villagers tore them apart.

But maybe, just maybe, the villagers should pick them up, dust them off, and say go try again … because the Trumpenstein is coming … and we can use any voice we can.

 

 

======================

 

“You cannot paint the Mona Lisa by assigning one dab each to a thousand painters.”

William Buckley

 

Enlightened Conflict