Enlightened Conflict

thought viruses & future librarians

October 19th, 2017

 

thoughts people stand up i will be defined

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“I call it a thought virus, because really what they want to do is they just want to replicate their way of thinking to other people.”

 

—-

Len Pozner

 

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Definition of a thought virus:

 

 “majority illusion, where many people appear to believe something ….which makes that thing more credible.”

 

—–

Clayton A. Davis at Indiana University

 

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“Nature has planted in our minds an insatiable longing to see the truth.”

 

 Cicero

 

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    “Book store owners and record store owners used to be oracles, in that way; you’d go in this dusty old place and they might point you toward something that would change your life.

All that’s gone.”

 

———-

Tom Waits

 

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trust learn unlearn information literacy thoughts librariansBoy oh boy.

 

If there is one insatiable desire the entire 7 billion people on this earth of ours shares, it would be for truth.

 

Let’s just say … from that point on it is all downhill for truth.

 

Let me tell you what I am going to tell you.

 

There is an enemy in this story — the thought virus.

 

There is an unexpected doctor in this story — the future librarian.

 

============

 

“This is the look of the truth: layered and elusive.”

—-

Anne Carson

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That said.

 

I have written dozens of times about the challenges Truth faces in today’s world.

 

I have also written several times, in rebuttal to the overall dismay & despair & hand wringing of the older generations, that I believe the younger generations will solve this. They will solve it because they will find a lack of truth certainty untenable and … well … do what generations do – innovate a solution to an existing issue.

 

The issue, to me, is fairly simple to articulate <and I don’t think I am the sharpest knife in the drawer>. To articulate it I go to the 80/20 rule.

 

truth certainty doubt past present

 

 

In the past we were presented with a fact, or a truth <which is most typically a coalescing of facts> and we accepted it was most likely 80% true … and that was good enough. We figured the 20% wouldn’t change the core truth. That 20% also permitted us some space for unlearning or some adaptability to absorb an additional fact to course correct our thinking. But that factoid, because it was mentally residing in the 20%, needed some gravitas to shift the 80%. That 20% also gave some room for the doubters and conspiracy theorists and misguided contrarians to dabble.

 

In today’s world truth has flipped … we are presented with a fact, or a truth <which is most typically a coalescing of facts> and we accept it is most likely 20% true … and then we rummage around in the 80% <if we are curious> to coalesce some additional things <some facts and some conjecture>.

But, suffice it to say, a shitload of people wander around on a daily basis having beliefs grounded in a 20% fact foundation. This means they either quadruple down on their 20% <to create the 80% in their heads> or they are constantly unsure of what is truth and hat is not being buffeted about by the winds of whatever information is in the air that day.

 

This shift damns truth to a wretched game of truth or consequences because truth demands a certain amount of certainty – which we have ceded in today’s world.

 

Regardless.

 

Let me offer two words to everyone – information literacy.

 

I believe it is a commonly used term within the hallowed halls of librarianism <in other words … librarians use the term a lot>.

 

information literacy components library

 

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Information Literacy

Information literacy is a crucial skill in the pursuit of knowledge.  It involves recognizing when information is needed and being able to efficiently locate, accurately evaluate, effectively use, and clearly communicate information in various formats.  It refers to the ability to navigate the rapidly growing information environment, which encompasses an increasing number of information suppliers as well as the amount supplied, and includes bodies of professional literature, popular media, libraries, the Internet, and much more.  Increasingly, information is available in unfiltered formats, raising questions about its authenticity, validity, and reliability.  This abundance of information is of little help to those who have not learned how to use it effectively.

To become lifelong learners, we need to know not just how to learn, but how to teach ourselves.  We must acquire the skills necessary to be independent, self-directed learners.

 

———–

Derived from the Association of College and Research Libraries’ Information Literacy Competency Standards for Higher Education

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Information literacy is the superweapon to permit truth to battle on the field of doubts, lies and conspiracies.

I also believe we will create a new career in our battle over truth – information literacists. Let’s call them our future librarian superheroes <information literacists>.

 

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“We don’t become better because we acquire new information. We become better because we acquire better loves. We don’t become what we know. Education is a process of love formation. When you go to a school, it should offer you new things to love. “

 

David Brooks

 

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Look.

 

the day the librarians disappeared

We talk a lot about how bookstores have suffered and libraries have suffered but they are just places of learning and, in my eyes, we should be focused on deliverers of knowledge <which enables the learning>.

 

I would love future librarians to be ‘book slingers’ but I think their future specialness resides in information literacy <”truth” as it were>.

 

And that, my friends, is the future librarian.

 

The one who steps into the library and offers us the rediscovery of specialness.

 

Specialness?

 

I believe libraries should be less about the books and more about a place for the mind. My gut tells me they will need to wrestle that mantle away from the perceived ‘place of the mind’ – the internet. This shouldn’t be that difficult. The internet does NOT have a monopoly on knowledge … it has a monopoly on information. Some good information, some bad information, some false information and some true information. In today’s world there is no “judge.”

And while I would shift the character f the library to more of a place of congregation combining coffee shop, book exchange, art gallery, museum and … well … enlightened conflict <human exchange of ideas> I think the library of the future needs “information therapists” who engage in mind therapy.

 

Superheroes of the mind lording over information libraries.

 

I see libraries as havens of truth self-improvement.

I see libraries as islands of shared intellectual heritage.

I see libraries as raucous spaces of learning reverence.

I see libraries as arenas where all are victors in the battle for truth.

 

Libraries need to find a new reason for existing, a new role and a new way of working and I believe the librarian is the catalyst for the makeover.

 

hero-time-isFrankly, we do need superheroes and less “community gathering places.”

 

I am not opposed to community but … geez … truth desperately needs bold superheroes and not revered spaces of whispered knowledge among few.

 

I feel strongly about this because … well … 3 things.

 

  • My sister is an ‘information literacist.’ I have seen the power of librarians up close & personal. For years we have seen them as quiet servants of books behind some desk and now they should be encouraged to step forward and champion not just books, and literature, but knowledge. In fact … I would begin recruiting those who DO want to actively engage.

If not them, then who?

 

 

  • Society, led by some fairly vocal ‘truth benders’, are leading the charge against truth by standing up and basically saying nothing we say means anything, we’ll do what we want to do and tell you what truth is afterwards. I say that because books, and knowledge, cannot fight unless someone holds them forth as the torch is held forth on the statue of liberty. Truth, whether we like it or not, demands hand-to-hand combat. I believe we need superheroes on the side of truth.

 

 

  • Truth, more often than not, is complex. Philosophically, truth is simply the idea that ‘facts’, viewed from a human perspective, end up being nuanced and create a complex multidimensional slightly flawed diamond. Not everyone can handle truth … it most likely demands superheroes.

 

To be clear.

 

I don’t believe we should be sending these new superhero librarians out without some allies and tools.

 

Personally I believe we <including me>, who care about communicating truth and having truth reestablished, need to go back to the drawing board with regard to ‘learning’ and unlearning and … well … reintroducing truth to society.

 

I also believe Google should be stepping up to the plate.

 

===================

<about Google> This is the equivalent of going into a library and asking a librarian about Judaism and being handed 10 books of hate

 

—–

Danny Sullivan

 

===========================

 

Google needs to get their ‘truth compass’ heads out of their asses and start librarian original search enginethinking about some technology voodoo they can create, and implement, that assists in filtering out ‘the fake.’

 

Ah.

 

Fake.

 

‘Fake news’ is nothing more than purposeful disinformation using some actual fake-information – this is a thought virus.

 

Fake news is NOT opinions.

Fake news, or disinformation, is often information disseminated as ‘whole fact’ and, yet, it is a splinter <at best> of a fact.

Fake news is deliberately false and misleading information published in social media and elsewhere online.

 

But fake news … at its core … is about lies and lying.

 

But fake news … at its core … resides in some alternative universe where what you & I know <and is basic corroborated truth> does not exist. It doesn’t even have a heartbeat in that universe.

 

In that universe its citizens discard the usual rules of evidence flippantly dismissing actual eyewitness testimony as lies, actual confessions of someone who was guilty are waved away as ‘they said what they had to say’ and documented information  is scoffed at as flawed, paid for by some elite cabal, some academia gibberish … or a simple forgery.

 

In this alternative universe real information, truth as it were, is simply what someone believes <sometimes under the guise of common sense> … and they conflate “believe” with “know.”

 

======================

 

“Of course, disinformation,” Quinn said. “I can do that.

I’ll leave out critical events, then I’ll put in false information and twist everything that has happened around into a vague, shadowy history that obscures what really took place.”

 

Terry Goodkind

 

============

 

This alternative universe ends up being created from some complex inconvenient truth reassuring lie complexcombination of lies & truth which are undermining the very idea of facts, history and truth. In fact, they turn truth and facts on their heads therefore making any evidence of the actual truth & reality bogus <in this alternative universe> … uhm … which means nothing can be proven and truth becomes … uhm … “thoughtful opinions.” Ultimately this creates that 80% doubt which swallows up the facts & truth like quicksand.  In that quicksand facts become a conspiracy, a legend, a hoax, or some active effort to circumvent truth.

 

In other words … In this bizarre world truth becomes lies and lies become truth.

 

While this seems bizarre, it is dangerous:

 

============

 

“The ideal subject of totalitarian rule is not the convinced Nazi or the convinced Communist, but people for whom the distinction between fact and fiction (i.e., the reality of experience) and the distinction between true and false (i.e., the standards of thought) no longer exist.”

 

——

Hannah Arendt

 

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I say all of this long thought piece to state – this is a problem which demands a superhero.

 

I say all this long thought piece to state that these new librarian superheroes, our doctors against thought viruses, needs to be a defined career. It needs a career path, training and … well … I guess certifications or degrees or some shit like that.

 

Why?

 

It is suprising tricky to debunk and compete against “fake.” It is surprisingly <and disturbingly> incredibly difficult to debate with a liar. You would think that you could simply point out what is a lie … but it is not easy when dealing with a good liar. Yeah. There are ‘good liars.’

They justify what they say by saying “but its true” and defending the fraction of the whole they used against the more truthful ‘whole story.’ They thrive in the 80% doubt & uncertainty space in the information literacy world.

 

By the way … this 80% ‘uncertain truth world’ has been in the works for a while <it has just found some influential enablers of ate>:

 

————————-

This has been a long time coming. Edelman, the world’s largest public relations firm and my previous employer, issues an annual study into the state of trust around the world. Over the past few years that study has pointed to a clear trend: the erosion of trust in authority figures and the rise of trust in “people like me.” We called that the inversion of the pyramid of influence. It means that your neighbor is just as much a source of insightful analysis on the nuances of U.S. foreign policy towards Iran as regional scholars, arms control experts, or journalists covering the State Department.

————————

 

And maybe that is my point on the librarian superheroes and thought viruses … the inversion of the pyramid of influence. If that is true <and I believe it to be so> the battle for truth almost demands a new type of expert that people can actually trust. We need truth to be championed by someone other than “Joe my neighbor,”

 

Anyway.

 

Like any good <bad> virus … it is here to stay and a motherfucker to kill.axis truth direction compass tattoo

 

Truth is too important to let the current battle be fought without some superheroes on its side. The truth is the axis munid, the dead center of the earth … when it’s out of place nothing is right; everyone is in the wrong place.

 

Society, and our future, demands librarians to venture out from behind the desk and becoe information literacy superheroes.

 

Yeah. Yeah. Yeah.

That’s just what I think.

 

But I have to tell you a truth … truth is getting the living shit kicked out of it in today’s world and we better come up with a solution soon , therefore, my idea is as good as anything out there yet.

 

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“The person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain.

The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth. When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate. Happiness evades us and we spread pain and misery wherever we go. Each person, above all others, has an obligation to recognize the truth and stand by it.”

———-

Jacque Silette.

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“I prefer nothing, unless it is true.”

Socrates

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have one foot in a fairy tale and the other in the abyss

October 13th, 2017

red shoes_adventure_by_zvaella

 

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“We all have one foot in a fairytale, and the other in the abyss.”

 

—–

Paulo Coelho

 

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My anger at the world coils inside of me.

It’s a directionless seething, there’s no name or face to aim at.”

 

————–

Claire Zorn

 

==============

 

Well.

 

color outside the linesLife demands us to draw a lot of lines.

 

And more often than we would like to admit … it demands we place one foot on one side of a line and the other foot on the other side of the line.

 

That may not sound … well … right.

Or maybe the best thing to do.

It may even sound like I am suggesting you ‘straddle the fence.’

 

This isn’t straddling … this is about being grounded or balancing oneself.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by the extremes of Life which are, more often than not, found on only one side of a line.

 

If you don’t place one foot solidly on either side, you can be quite easily consumed by others who seek to consume what you may think you don’t really care that much about <but you should … and actually do when you care to think about t enough>.

 

If you don’t you can be quite easily … well … consumed.

 

I guess what I am saying is that Life demands you pragmatically be active in drawing some lines so that you have some sense of when you are getting too … well … “too”. So you can have some sense of … well … where to actually place your feet that is meaningful.

 

Maybe what I am saying is that many of us have no problem ‘making a stand’ but if you really aren’t sure where your line is then it is quite possible you aren’t really sure you are taking your stand in the right place.

 

Maybe think of it this way.

 

It’s kind of like making sure you have things in perspective when you take a stand.

 

It’s kind of like demanding realistic hope.

It’s kind of like demanding some hopeful despair.

It’s kind of like demanding you believe in some fairytales and some abyss-like darkness.

 

It’s kind of like demanding lines for yourself so you can deal with the lines Life is going to demand of you.

 

Look.

 

I don’t really believe there are angry people … they just have so much anger within themselves that their line is drawn differently than others.

 

I don’t really believe there are dreamers … they just have so much imagination within themselves that their line is drawn differently than others.

 

But here’s the deal.

 

You have to draw some lines.

 

draw your lines and choose your side moralThere has to be some reality to ground some imagination.

 

There has to be some truth to ground some questioning.

 

There has to be some principles to ground some rebelliousness.

 

There has to be some fairytaleishness <I made up that word> to balance out some of the inevitable abyss.

 

You do have to have one foot somewhere other than where your other foot resides.

 

I know.

I know.

 

That sounds a little of whack from conventional wisdom because far more often you hear “both feet on the ground” and shit like that.

 

But if you have two feet on the line … well … you have chosen to stand on a thin balance beam and will teeter your entire life. That is tiring & dangerous.

But if you have two feet on one side … well … you have chosen a life of fairytales … or a life in the abyss.

 

All that said.

 

Yes.

 

There are times you draw a line and make a choice to shift both feet solidly onto one side. I would suggest this is a situational decision and not a “living Life” type decision.

 

That is right and that is wrong.

That is good and that is bad.

That is normal and that is not normal.

 

Those are most likely the moments in which Life says “now, in this time and place, here is the line … on which side to you choose to stand?”

I would suggest sometimes we fuck this up by confusing a ‘Life one foot here & one foot there’ decision and a contextual situational decision. What I mean is that in that time and place you may try and keep your fairy tale foot in place and your abyss foot in place … and mistakenly take on a different type of decision demanding a different type of line.

 

That would be a bad decision.empty shoes

 

In that time. in that place. In that moment.

 

You shift your feet.

 

Sigh.

 

I never suggested lines were easy. Just that Life demands we draw a lot of lines. I would suggest that if you do not draw some lines you will find yourself lost in anger coiled within, or maybe constantly living a less than fairy tale life dreaming it all away, or stuck in some dark abyss seeing no way out.

 

Yeah … lines come in pretty handy at times. Pretty handy in managing Life. I can tell you <for sure> that lines can be pretty handy at helping you decide when something should end … and something should start.

outlines are often vague and it’s the details that count

September 13th, 2017

 

vague definition unclear indistinct

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“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

 

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

 

Life is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

 

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

 

Everything has to do with everything else.

 

Life is a succession of events that link with each other whether we want them to or not.”

 

—–

Arturo Perez Revarte

 

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Vague sucks.

 

outline vague certain uncertaintyAnd, yet, I would argue the majority of people only really have some vague outline of how the world works, or how effective or ineffective a leader is, or even only have a vague outline of any specific relationship between cause & affect.

 

This vaguery exists because it takes a lot of work to parse the details, and the appropriate details, and the ‘right’ details to make the outlines less vague and more tangible.

 

Is this work valuable ? Sure.

 

Is this work necessary to increase some certainty in Life? Sure.

 

But the majority of people have shit to do <other than this type of work>. That is neither good nor bad … it just is what it is.

 

A lot of pseudo intellectuals and smartish pundits bitch & moan and gnash their teeth over this but they would lead a significantly less stressful life if they just accepted it.

 

What this means is that in this ‘vague outline’ people inevitably create a vague/semi solid outline belief. From there they look around on occasion and question that outline. The questions raised either support the vague outline or raise doubts and … well … more questions.

 

All the while this is happening more information barrages the vague outline. In this barrage is a confusing mix of real, fake and quasi truths. All these confusing things do in the people’s minds is, contrary to belief, not confuse but rather make the person more dismissive of the incoming confusion and steadier in whatever vague outline they may have constructed.

 

Once again.

This is neither good nor bad … it just is what it is.

 

A lot of pseudo intellectuals and smartish pundits bitch & moan and gnash their teeth over this but they would lead a significantly less stressful life if they just accepted it.

 

Ah.

 

But at some point the questions gain some gravitas. This can happen several ways but let me point out two:

 

  • The questions themselves coalesce into some easy to understand ‘blob’ from which people who have a vague outline decide … my vague outline is wrong <or sucks>. Let’s say that this is the point at which the doubts and questions begin to outweigh the beliefs that created the vague outline.

 

 

  • Someone weaves a narrative using the doubts & questions into a relatively succinct, believable and non-hyperbolic driven framing of an outline which people look at, scratch their heads, go “hmmmmmmmmm …” and decide this new vague outline will replace the one they had in place. Oh. To be clear. This narrative must not only use the doubts & questions to dissolve the current vague outline but must also offer an alternative vague outline <outlines need to be replaced not simply destroyed>.

 

 

The first never happens fast enough to people who just cannot understand how and why some people have decided to live with some vague outline <that just seems ‘not really a smart outline’ to them>.

 

The second is not as easy as it appears. It isn’t as easy because problems are rarely as clear as we would like them to be and a narrative never lives without the context of all the barrage of real, fake and quasi truths impacting and denting and solidifying a vague outline that already exists. Or someone weaves a  great narrative to destroy but forgets to offer an alternative.

 

In other words … everything has to do with everything else.

 

I imagine I have two points today.

 

 

First.big-decisions-stress-uncertainty

 

We humans have come to accept a certain amount of uncertainty with regard to our lives and our decisions. This uncertainty is also built into the vague outlines we tend to construct for ourselves. What this means is that the construct of our beliefs and thoughts and ideas may be certain to us and, yet, its silhouette accommodates some uncertainty.

 

I began today by unequivocally stating that vague sucks. And I believe 99% of people would agree that it sucks. but in today’s world the majority of people have enough shit to do that they slot their thinking thoughts time. in one slot they place unequivocal certainty type thoughts. In another slot they place the “I will always be uncertain about this shit and thank God there is someone else at some higher pay grade than I who can be certain about it.” and, lastly, we slot all the shit in which we have formed some vague outline which accommodates a certain degree of uncertainty.

 

My point here is we tend to make this a binary discussion where the reality lies in a more complex mix of vagueness & clarity, certainty & uncertainty.

 

Second.

 

uncertainty-principle-here-thereCertainty, in and of itself, has degrees … it is not a simple black or white binary.

 

People can have vague outlines AND have questions with regard to their outlines … and not want to ditch the outline. “How can you still believe that?” may be one of the most misguided and unenlightened questions that has ever existed.  It completely misses the point in that it assumes ignorance, stupidity or some negative trait in order to hold on to some vague outline regardless of doubts.

A vague outline is a choice.

No more and no less.

We question choices all the time and, yet, remain with the original choice despite some fairly extensive doubts.

I say this because that said … it is silly to point out doubts and questions as a reason to ditch a vague outline. My easiest example is President Trump. His followers have a vague outline of what they like and believe about him. We scrutinize them for doubts and questions and when they share them we immediately pounce and suggest “then how can you still believe in your vague outline!?!” <usually said with a slight overall disbelief & wonder>.

Within their lives of doing shit that is important to them they created a vague outline of who and what Trump is, or isn’t, and … well … uncertainty was built into their certainty. The moment they will begin to disbelieve their vague outline is when the uncertainty overpowers the certainty. Until then … we should stop acting confused that someone believes what they believe.

 

Anyway.

 

I love the quote I opened with even though I hate vague. The truth is that we all live with some vague outlines albeit your vague outline may actually be one of my non-vague outlines, and vice versa. And when they are in conflict then … restless spirit fly vaguewell … there is conflict.

 

All that said … while vague sucks there is a reason we do it … and this reason is not stupid, nor unenlightened nor ignorant.

It is just damn practical to have some vague outlines.

 

 

Life is an uncertain adventure in a diffuse landscape whose borders are constantly shifting.

 

 

Life is restless.

Our vague outlines need to accommodate some of its restlessness. Not recognizing that is either naive or foolish.

 

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

====================

We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

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“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

===================

 

 

So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

the myth of simplification

July 19th, 2017

simple i like

 

“The pure and simple truth is rarely pure and never simple.” – Oscar Wilde

 

 

“What a simple black and white world you must live in.” – unknown

 

 

————————–

 

Communication.

 

Effective communication has been, and always will be, complex and complicated … and a good thing for society. Effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

 

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

 

Bruce McTague

————————-

 

 

Well.

 

I may as well fulfill my contrarian obligations immediately – nothing is it is complicated complex not simple Life worldsimple.

 

Nothing.

 

Look.

 

I may be wrong but I think the world would be a shitload ‘righter’ if we just assumed nothing was simple and started acting that way.

The whole idea of simple and simplicity has … well … fucked us up royally. It has almost become an obsession toward which everyone is consumed by until we are either frozen into inaction <this isn’t simple enough> or we hold our “simplicity prize” up high proudly … only to find in our holy quest we discarded some essential items which would have actually helped this ‘simple idea’ live.

 

We all want to simplify our lives <or at least we talk about it a lot>, simplicity in thinking, simplicity in ideas and simplicity in work … and yet, as a generalization, we all seem to seek every way possible to complicate our lives.

 

We see simplicity as a way to solve problems and, whew, we are a certainly a ‘people’ of problem solvers <but also problem creators as a corollary>.

And, yet, “it seems simple …” may be the biggest problem of all and may be one of the most misused and misguided statements and thoughts in today’s world.

 

 

A good friend of mine, an experienced communications professional, always says “if you are explaining you are losing” as an argument for simplicity. The challenge is that it … well … isn’t an argument for simplicity. It is actually an argument for clearly articulating what you want, and need, to articulate.

In fact … as I will point out later in this rant piece … being too simple actually creates more confusion, therefore, simplicity could actually be creating the explaining.

oh my god cover mouth silence do not speak

 

 

<oh my>

 

 

And that is where the myth of simplification dies. It dies in truth and reality.

 

Simplicity reality, more often than not, consists of two opposing things – security/reliability, which anchors the sense of safety thereby justifying the common sense aspect of simplicity, & passion/risk/newness, which anchors the sense of movement thereby justifying the smartness aspect of simplicity.

Simplicity reality, more often than not, is an amalgamation of multiple fragments crating a mosaic which is pleasing to the eye <and relatively easy to grasp>.

 

Simplicity reality, more often than not, consists of some opposing thoughts in that, typically, if you have one… you can’t have the other.

 

Contrary to simplicity narratives the complexity actually brings in the pragmatism of a simplistic reality <and I would argue effectiveness.>.

 

All this means is that simplicity is rarely simple and trying to capture it in a meaningful single word or image is … well … not only silly but sells the depth & breadth of a decision or situation or idea or thought … or reality itself … short.

 

Reality is complex.

Life is complex.

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity.

 

Simple is hard.

 

It is hard because sometimes, okay, most times simplicity is arrived at by distilling complex solutions/ideas down to its most efficient form.

 

business simplicity complex woekI would note that from my own business experience I would say that many times simplicity ideas can only be found from checking out all of the different solutions. And after sifting through everything simplicity is more often found in a “doh” moment <not an “ah ha!” moment> in that you may be surprised by the fact simplicity is just the thing that makes the most sense at the end of the day.

 

And why is simple THAT hard?

 

Well.

 

Al Einstein said, “Make things as simple as can be—but not simpler.”

 

Geez.

 

So simple isn’t the least.

It may actually be somewhere above the least and significantly below the most <complex>.

 

This doesn’t mean we shouldn’t seek simplicity. But what it does mean is that simple or simplicity shouldn’t be defined by rules or milestones or trite “say it in 10 seconds or less” dictates or, well, any boundaries.

 

Simplicity defines itself it is not defined. Simplicity is reflective of the time, place, people, situation and solution needed.

 

Ponder that my friends.

 

What may make simplicity even more complex is, oddly enough, that part which should make it the simplest.

 

Simplicity, more often than not, is the nitty gritty stuff and not the more glamorous big vision or “big idea” stuff. It is about marrying principle and pragmatism and gradual improvement – piece by piece and part by part.

 

To me, simple and simplicity tends to be found in shit that most people would think has nothing to do with simple:

 

  • Coalesce fragments

 possibilities-plans-ideas-infinity-life-business-choices

“The whole is simpler than the sum of its parts.

Willard Gibbs

 

I think people would be much better off f they understood that while simple may be represented in ‘one thing’ it is actually representative of many things.

The best of the best ‘simplicity finders’ are the ones who are the best at coalescing fragments. Gathering up disparate pieces of information and figuring out how to make them whole in a way that

 

 

  • Box in complexity

 

Let me begin by paraphrasing a quote about how Sylvia Plath wrote…

 

“Whether Plath wrote about nature, or about the social restrictions on individuals, she stripped away the polite veneer. She let her writing express elemental forces and primeval fears. In doing so, she laid bare the contradictions that tore apart appearance and hinted at some of the tensions hovering just beneath the surface of the American way of life.”

 

Margaret Rees

—————————————

 

I used the quote because far too many people think simplicity is about stripping away things to showcase the core instead maybe they should be thinking about stripping away the veneer so that the truth can be laid bare.

Let me explain <you will not agree with this if you do not agree that simplicity is a ‘whole made up of fragments’>.

 

Simplicity, to me, is about using the complex parts to box in the whole.

 

making your point bracket triangulate business combine experienceYou either:

 

 

  • Bracket what you want to offer <simplicity resides within two opposing thoughts>.

 

 

  • Triangulate what you want to offer <simplicity resides in the middle>.

 

 

  • Box in what you want to offer <simplicity gets squeezed into middle>.

 

Now.

Some people may use what I just shared and say “simplicity is the distillation” and I would push back by suggesting “simplicity is reflective of all the parts as it shows the whole.”

Am I parsing words?

Maybe.

 

But when someone says ‘show a picture’ or ‘say it in 5 seconds or you lose them’ and be done with it … I just don’t think it is that simple. Simple stimuli are just as likely to confuse. Provide ambiguity. Generate a feeling of ‘lesser than’ <”I am missing something of value or I missed the opportunity to showcase some value”>.

 

— note: there is a lot of research supporting this thought —

 

Look.

 

Our minds are like real estate.

 

Space is limited and we can’t let every thought, idea, product, person or whatever have a place to stay.

 

That means where the rubber hits the road with regard to being simple and simplicity is that it must create some connection with whomever is touching that simplicity

 

I will end with Chopin. Chopin is one of my favorite classical composers. I seriously doubt anyone who has ever looked at any of his sheet music would suggest his music was not complex. And, yet, close your eyes and listen … it contains a simplicity that connects.

 

==================

 

“Simplicity is the final achievement.

After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

 

Frédéric Chopin

 

====================

 

All I know is that we have totally fucked up the idea of simplicity to a point where simple, or simplicity, is more a myth than reality. This myth has hollowed us out – hollowed our thinking, our communication and our culture.

 

beauty in the breakdown 2

Most of the worthwhile things in Life are not hollow … they have depth & breadth … they are … well … complex.

 

Reality is complex.

 

Life is complex.

 

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity but I would suggest that the beauty can be found in the breakdown of the complex to its simplest form.

the unexpected move

June 27th, 2017

bad idea beauty life business

============

 

“The unexpected, always the unexpected.


If they expect you to move right, move left.


The first law of survival in this jungle that you’ll inhabit.
The unexpected move. “

 

—-

The Avengers

 

========

 

“She was already learning that if you ignore the rules people will, half the time, quietly rewrite them so that they don’t apply to you.”

 

Terry Pratchett

============

 

 

Well.

 

Far too often in business we talk about making an “unexpected move” to gain an advantage as “zig when they zag.”

 

So … lets’ take a minute and talking about the whole “zigging when they zag” bullshit.

 

Oh.

Yeah.

 

On a football field zigging when they zag can be effective … but in business it is bullshit.

 

Look.

 

I am all for running with a temporary advantage when given the opportunity <and, yes, about 97.385% of advantages are temporary — I made up the 97.385% number>.

But that is not ‘zigging’.

 

I am all for hunkering down on a specific distinctness when it appears the rest of the category is bumbling around in an array of meaningless claims.

But that is not zigging.

 

I am all for leaping through a window of opportunity when the window cracks open.

But that is not zigging.

 

Suffice it to say … zigging, in general, is a stupid strategy.

 

Let me explain why.

 

Most industries once they have a fair number of competitors is more like a 7 zig zag highway unexpected businesslane superhighway where everyone is driving in the same direction within the same guard rails.

 

Not everyone will like thinking that but the truth is that most businesses have smart people who see the same information and do all the necessary research with people who are likely, and not likely, to buy whatever it is they are selling and therefore strategies are in the same realm and everyone is pretty much competing in the same arena.

 

This means a couple of things.

 

Everyone is speeding toward the same destination.

If something is obvious to you, it is most likely obvious to them.

 

What all of this means is you have to move but most moves have to be done artfully.

 

So maybe despite the fact I balk at the whole ‘zig when they zig’ and ‘unexpected’ anything in business gives me heartburn it is possible I could discuss the art of the unexpected move.

 

I call it “art” because unpredictability as normal behavior is bad. No one likes someone who is unpredictable 100% of the time and organizations <alignment, operations and ‘day to day doing’> tend to respond poorly to unpredictability.

 

unexpected changeIn my highway metaphor unpredictability most likely means either <a> a crash or <b> slowing down and you get passed or <c> you are now on a completely different road than all the other competitors speeding toward sales, & customers.

 

As for predictable?

Yikes. Boring. Lack of creativity. Bad <in a different way> … let’s just call predictable “lack of any art.”

 

In my highway metaphor this most likely means you are cruising in one of the right lanes, the slower lanes, and people are passing you all the frickin’ time.

 

This suggests making a move in your industry take more art and artfulness to navigate the path you desire or take advantage of the opportunity that may open.

 

This also suggests, in the business world, you sit up and pay attention just with a little more focus when someone pulls out the “maybe we should zig when they zag” tritism. You do so mostly because anyone who says that who is not on a football field most likely has their head up their ass <but want to say something catchy in a meeting to be noticed>.

 

I say that, again, because most time in a business industry companies are going in a direction for a reason … that is where the sales are. So ‘zigging’ when everyone else ‘zags’ more than likely means they are heading toward sales and you are not <but you can always say you zigged when they zagged>.

 

Ok.

 

Now.

 

If you want to tie ‘unexpected move’ to survival … well … that is a different story.

 

Survival does have a nasty habit of forcing some unexpected maneuvering. Ok. Maybe out of desperation the predictable in us decides that maybe being ‘unexpected’ may actually be called for.

 

I would suggest that if you find yourself in desperate times rarely is anything artful in that moment.

But I would suggest that in a desperate survival mode I can offer tow lists you should write up on some big board in some big conference room and make sure you discuss.

 

There are basically 4 basic responses to a threat <or opportunity I imagine>:

 

 

  • Fight

 

  • Flee

 

  • Deceive

 

  • Submit

 

 

Any move you choose to make will be derived from one of these four spaces.

Choose wisely.how we survive makes who we are

 

Once you have chosen <wisely> effectiveness in a survival fight basically comes down to 4 things <in the order of importance>:

 

 

  • aggression and willingness to hurt your competition

 

  • willingness to get hurt yourself

 

  • skill and knowledge

 

  • strength and power

 

 

Some may haggle with my order but the top two will dictate your success regardless of how you stack the last two.

And of the last two is would suggest most of the time knowing what to do is more important than brute strength.

Choose wisely <but always choose the first two or you will get crushed>.

 

I offer these two lists because when anyone suggests zigging when someone zags I bring these out.

Shit.

I bring these two lists out almost any time a business wants to talk about effectively competing in an industry.

 

Why?

 

Because nothing really matters if you do not figure out these two lists.

 

Why?

 

Temporary as long asGoing back to what I said earlier … advantages are temporary   and the other guys/gals you are competing against are as smart as you are.

You don’t zig just for the sake of zigging <that is wasted organizational energy> and if you do have to take an unexpected move it is most typically a response to something in the situation.

 

While we like to talk about zigging and zagging the reality comes back to the highway. You have to move forward and keep moving forward <or get run over>.

The only zigging anyone should ever talk about is either moving into another lane to pass someone or another lane to let someone pass you or change lanes to avoid a crash.

 

================

 

“Desperation is the raw material of drastic change.

Only those who can leave behind everything they have ever believed in can hope to escape.

 

—-

William S. Burroughs

 

==============

 

Unexpected moves just to do something unexpected is … well … stupid.

It is in the same category as change for change sake.

It is in the same category as zigging when they zag.

 

Now.

 

Unexpected moves made in the search for something incredible waiting to be known <some desired destination>? Well … yeah … that isn’t stupid.

 

===========

“Somewhere, something incredible is waiting to be known.”

 

—-

Carl Sagan

===========

.......... zig zag mistake ................

……………. zig zag mistake …………….

Unexpected moves made to survive on the competition highway? That isn’t stupid.

 

Unexpected moves made to veer through a window of opportunity that arises? That isn’t stupid.

 

But zig when they zag? C’mon. That’s just stupid.

 

It is stupid because more likely than not it just means you will have not left the comeptition behind but rather just left the competition.

come to an entirely erroneous conclusion my dear Watson

June 9th, 2017

conclusion header facts truth

================

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Sherlock Holmes

<The Adventure of the Speckled Band>

 

================

 

 

“When we get better understanding or the facts or evidence don’t agree with the theory we must change the theory and change course.””

 

Sherlock Holmes

 

============

 

“… when you hear hoof beats behind you don’t expect a zebra.”

 

proverb

 

===================

 

So.

 

“I believe” may be two of the most dreaded word you can hear in today’s world.

i believe hand writingThose two words may be this century’s version of throwing down a gauntlet or challenging someone to a duel.

 

“I believe” has been bastardized in today’s world to actually mean “I know” <but people have convinced themselves if they soften it with ‘I believe’ people will think they are more open to listening and true discussion>.

 

Facts matter. And they matter a shitload not only with truth but in the battle between I know and I believe.

 

The problem is that while facts are facts … two facts can coexist in the pursuit of “I know.”

 

Shit.

The truth is that … well … truth , the unequivocal kind, is most likely borne of let’s say 8 facts <I made that number up> coexisting … which when arranged into a pattern make up an unequivocal truth.

 

This means unequivocal truth … or let’s call it good solid “I know” is made up of a puzzle of facts … not just one fact or even two.facts conclusion truth think

 

The practice of Truth is actually a profession of facts.

 

Using legalese for binding of contracts … by means of facts, truths are created and beliefs come into existence. Yet, in spite of all good intentions, the meanings of individual facts are not always clear and unequivocal. They may be capable of being understood in more ways than one, they may be doubtful or uncertain, and they may lend themselves to various interpretations by different individuals.

 

Following that thought … this means, when differences in understanding are not resolvable, divides in “beliefs” occur and dysfunction, in terms of lack of progress, occurs.

 

Once again, in legal terms, this is called “ambiguity.”

 

void delicious ambiguityParadoxically enough, the word ambiguity itself has more than one interpretation.

 

The general meaning has to do with how things are said, the words that are used, by someone and how those words are understood.

 

Ambiguity occurs where the two are not in alignment. The lack of alignment actually springs back upon the facts themselves in a vicious way — the fact itself comes into doubt.

 

Sigh.

 

But facts are facts. The problem isn’t about the fact but rather most truths are more complex than one fact. Unequivocal truth is grounded in … well … 8 facts <once again, I picked 8 out of the air but you get the point>.

 

This problem gets compounded by how people elect to actually use facts.

 

Using my 8 let me tell you what I mean. The expert, the most knowledgeable, array of facts truth findingwill stack up the 8 facts from top to bottom in order of priority … but all relevant to making and truth unequivocal.

 

 

 

Then we, the non-experts, get in the game.

 

Some of us use the highest priority fact … and that is all.

 

Some grab the facts we want in the order we want and create the truth we want.

 

Some may actually use the 8 but decided to prioritize them in a different order.

 

All are using facts. Most are using them improperly or in an incomplete way. And, inevitably, 90%+ end up with an “I believe” and not an “I know” stand.

 

I know. I know. We all wish truth could be easier and, in fact, many people flippantly suggest truth is simple <or simpler than we make it out to be>.

 

Here is what I know about that. Using the thought I used upfront in this piece “… when you hear hoof beats behind you don’t expect a zebra.”

Well.

An expert, maybe a horse trainer, could hear the hoof beats and tell you with 95% confidence the breed, the weight and the type of horse coming up behind you. The dreamer will suggest it could be a unicorn. The pragmatic will narrow it down to a horse, zebra, antelope or some 4 hoofed animal.

truth facts numbers understand question

Truth is less than simple and more in need of facts than we like to admit.

 

Yes.

 

The trouble with unequivocal truth is that it usually takes ‘one more step than you think’ to get there. Unfortunately, the truth about this is most of us don’t make it there.

 

We stop short.

And I tend to believe most of us know we are stopping short. We like the facts that we have but we, at the same time, know there are most likely some more out there that could be useful. We have 3 or 4 and decide the remaining 4 or 5 are just not that necessary. I guess we bank on the fact if we stop short we have at least grabbed the top 3 or 4 most important facts in an unequivocal truth.

 

Yikes.

 

Dangerous thought.normalizing behavior light matches flame fire danger

 

It’s dangerous in believing we have the most important ones of the ones we decided is enough but possibly even more dangerous is that we confuse an unequivocal truth for a simple “I believe” thought.

 

It is dangerous because “I believes” tend to reside in the negative space. Huh? If you only snag 4 of the 8 necessary facts the debate can never be resolved as the back & forth ends up in the blank spaces around the discussion. Truth is constructed more often by what was not found than what was found <look at what I didn’t point out versus what I did point out> – that is negative space truth.

Uhm.

That is not unequivocal truth.

 

In fact … it poisons the unequivocal truths in a misdirection of specious comparisons.

 

I would suggest that more of us should pay attention to negative space.

Why?

Negative space is usually indicative that a fact is missing. 99% of negative space can be filled with a fact <if only we looked hard enough for it>.

 

All that said.

 

Truth is the axis munid … the dead center of the earth.

 

=============

 

“the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain. The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth.

facts results truth conclude

When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate.

 

Happiness evades us and we spread pain and misery wherever we go.

Each person, above all others, has an obligation to recognize the truth and stand by it.”

 

—–

Jacque Silette

 

================

 

I believe, no, I know the world would be a better place if more of us took that thought seriously. Because if we did than maybe we wouldn’t stop short of the unequivocal truth destination. Maybe we wouldn’t settle for an “I believe” thought and confuse it with a real “I know” thought. And maybe if we did there would be less discussion of alternative facts and more discussion about unequivocal truths on which we could center ourselves on.

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Geez.

 

If Sherlock Holmes says that sure as shit more of us should be saying it <and I conclusion tired of thinking ideadon’t think we are>.

 

 

Unequivocal truth exists.

 

They exist as surely as Santa Claus <yes Virginia, there is a Santa Claus >.

 

We just have to want to get there and not be satisfied by stopping short and feeling good about the facts we gathered … short of the ones we need to reach unequivocal.  I don’t know that 8 facts create an unequivocal truth is the right formula but I sure as shit believe it is on the right path to getting there.

 

 

Enlightened Conflict