Enlightened Conflict

staying above even when stepping down

June 25th, 2017

 

inspire people dont give up

 

============

 

“Even the smallest person can change the course of the future.”

 

—-

J.R.R Tolkien

 

 

============

“And though she be but little, she is fierce.”

—-

William Shakespeare

 

=================

 

 

Ok.

 

lead togther step down dominant

This is about business and business leadership.

 

Leading is a big job. It carries big responsibilities and big burdens. You have to be big enough in some way <skills, charisma, character, smarts, etc.> to stay above the organization and employees. And I say “above” because part of leading is being able to see above the heads of everyone so that you can lead and align and step in when & where appropriate.

 

Above is not dominance per se just that you maintain a dominant position from which you can most effectively & efficiently lead.

 

Now.

 

Here is what any good leader knows … you don’t have to be big to … well … be big.

Heck. You don’t even have to act ‘big.’

 

In addition.

 

A good leader can leave the comfort of the ‘throne’, i.e. the trappings of the ‘bigness’ –the natural ‘dominance’ that comes with a title — and still remain above even when stepping down from all those things.trump dominant Genuine people fake people

 

However.

 

Not everyone is a good leader. And not every leader is particularly good at navigating the natural doubts <am I doing the right thing, am I doing the best thing, am I doing the thing I should be doing, etc.> that come along with being a leader. By the way … any good leader has some doubts on occasion … it keeps them grounded.

 

Regardless.

 

What that means is there will inevitably be business people who fear looking small. And they protect their illusions of ‘bigness’, or being bigly, mainly in several ways:

 

  • They diminish everyone they can in the attempt to make others as small as they can so that they look bigger no matter the comparison

 

  • They find a ‘safe space’ in which they place their metaphorical throne and make everyone come to them <this is kind of like the boss who purposefully has their desk built slightly higher and the chairs facing the desk slightly lower to insure they maintain a physical dominant position>

 

  • They avoid, as much as possible, one-on-one interactions with anyone their own size <unless they can control the environment>.

 

  • They ground themselves in platitudes under the guise of “flexibility & adaptability” so they can avoid having to defend anything specific with anyone who could diminish their bigness

 

 

Well.

 

Why I decided to write about this is … uhm … day in and day out Donald J Trump offers us in the business world reminders of ineffective leadership style and the characteristics of insecure leadership.

And the number one business dunce stupid brand marketingcharacteristic of insecure leadership is the inability to step down and still stay above.

 

Insecure leaders are extremely hesitant, if not completely resistant, to leaving their ‘dominant position.’

 

Let me explain ‘dominant position’ because it can sound bad <and it is mainly meant to express a position of authority>.

 

A CEO or a president is clearly in a dominant position by title and by responsibility and, in most cases, by some larger skill that got them to where they are. A true ‘dominant position’ <let’s call it “authority”> combines all aspects.

 

Therefore the person in the dominant position combines substance & style. And this is where insecurity steps in … because if a leader has any true doubts with regard to their ‘dominant position’ – mostly doubts on their substance — they start exhibiting some insecure characteristics.

They will dial up their style aspects to cloak any substance deficiencies and become excruciatingly careful with regard to how they interact with other people.

 

But the one I thought about today was “stepping down.’

 

Let me explain.

 

I heard Donald J say the other day “they should call us to participate.” In other words … they need to come to me <thereby establishing some aspect of subservience and feeds the sense of ‘dominant position.’

 

shift up or down

This was not a one-off comment.

He does this … every … frickin’ … day.

 

Trump never “goes to people” nor does he unite by inserting himself into any opposing groups <people who may not agree with him> opening himself up to say “let me be part of what you want.” I cannot envision him ever going to opposition and suggesting he wanted to work with them <they have to come to him>.

His whole leadership style is driven by an insecurity of ‘dominant position’ and he fears stepping down from his position because he fears it will expose the fact he isn’t really above anyone other than in title.

 

In other words … he fears looking small <or ‘not bigly’>.

 

And therein lies the larger lesson.

 

Good leaders don’t become smaller when they step down or go to people rather than make people go to them. They know there are no ‘little people’ but rather only big responsibilities of which everyone has.

 

Little people are little wherever they go … even if they just sit in the corner office.

Unfortunately for us a little leader knows this … and doesn’t know this.

What I mean by that is they can sense their littleness therefore they go out of their way to stay within whatever cocoon of ‘bigness trappings’ to encourage the belief they have that they are actually big. And, yet, they don’t know this rump dominant Do you think clouds look down on people and thinkbecause they tend to have an oversized view of themselves <every should come to me attitude>.

 

They see themselves through a fairly warped view of self-relevance … “everyone else becomes more relevant by being around me therefore they become bigger in my bigness.” And that partially outlines their main fear.

Loss of relevance.

Anyone who becomes more relevant than them is a danger. Loss of power, the illusion of or real, is the danger.

 

What that all means is that an insecure leader more often than not lives in a “you need to come to me, call me or ask me” mentality.

 

  • Foreign dignitaries come to visit him <and he does not visit them>.
  • Democrats should call me instead of being obstructionists.
  • People need to visit him at the White House <or Mar a Lago>.
  • He never works with people or offers to meet them.

 

He treats everyone as if they should be subservient to him and if they do not meet that desire he is dismissive or even attacks them as ‘obstructionist.’

 

leadership go your way

 

Let me be clear.

 

No sane business leader <in this generation> has this attitude.

You cannot.

You cannot because you know many of the people working for you are actually smarter than you and a shitload more just may know something you do not know.

You cannot because oftentimes your peers, who actually report to you, may actually be better than you at some things.

You cannot because you know that good people never want to feel subservient but rather want to feel being a key part of overall success.

 

Most of those who lead have learned these things not by attempting to learn to be ‘above’ but rather by learning how to lead. And you learn that mostly by getting into ‘the game’ and realizing you can play anywhere at any time. I know that I took an advertising job as a young newly promoted VP in NYC not out of any desire to be the best but because I was curious. I was curious to see if I could “play in the NYC advertising game.” I didn’t need to be the best nor did I desire to dominate … I just wanted to see if I could play.

I can tell you that once you become comfortable with knowing you can play at the biggest level and the lowest level you have a fighting chance to become a leader.

 

Look.

 

We all have numerous character flaws and it is a sad truth the majority of us can’t see them. This is even more difficult in a leadership position because you do naturally become more self-aware of any of the things you are good at and yet also not good at … but you also lean heavily on the things you ‘perceive’ got you where you are today.

 

I say that because insecure leaders are relatively hollow on the self-awareness.

Looking at Trump it is easy to see that he grew up thinking he could get away with whatever he wanted. He lived in a bubble in which young, mentally lazy, rich, amoral white men routinely got away with whatever they wanted. These same characteristics are exhibited in his insecure leadership style.

 

Here is what I know.

trump ominant look down on other people

Big leaders are big leaders.

 

And they are big because wherever they go they retain their bigness. That means they need not ‘stay above’ to be big … they can step down … sit in town halls answering questions from real people as well as sit down with people who didn’t vote for you as well as sit down with peers and discuss ideas … and walk away just as big as they entered the room.

 

Small leaders cannot do those things, therefore, they do not.

 

I have now given you a way to judge big leaders from small leaders. Judge away. Every leader should be judged … and judged harshly … because … well … they are leaders and that is their burden.

wonder how the same thing can be both

February 7th, 2017

good bad best worst think do life be

==============

 

“I’m always finding humans at their best and worst.

I see their ugly and their beauty, and I wonder how the same thing can be both.”

 

————–

Death

<in “The Book Thief”>

=============

 

So.

 

This quote is said by Death.

 

Yeah.

Death is suggesting he considers humans beautiful … as well as everything else that we are … all the while resting comfortably in his chair awaiting the opportunity to end it all.

 

We all know we're going to die, but it's one of the few human experiences we don't like talking about. How can we change that?

I admit.

 

The thought seems slightly counter-intuitive, but I like thinking the thought that Death is a lot more complicated than we may think.

 

I like thinking that Death sees us … and assesses us … and maybe even judges us a little … as not one-dimensional things to say ‘thumbs up’ or ‘thumbs down.’

 

I like thinking of death as not some grim reaper but rather a thoughtful person who has a job to do. One who contemplates the fact that some days will be good and some days just won’t be so fun.

 

I like thinking of Death One who can see the best and worst … acknowledging that good things can happen to bad people and bad things can happen to good people.

 

And, I imagine, I like thinking of Death as … well … intelligent and not simply some mindless executioner wandering about seeking his next victim.

 

For sure this quote reminded me of F. Scott Fitzgerald’s quote about intelligence:

 

“The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function. One should, for example, be able see that things are hopeless and yet be determined to make them otherwise.”

 

 

I believe it was Keats who called this ‘negative capability.’

 

best worst faces life people good badAs he explained <or tried to > “it is when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason.”

 

In other words … you understand, or least come to grips with, that there is a shitload of inconsistency and uncertainty in Life and, yet, you deal with it and do what you need to do.

 

<that’s my translation>

 

The truth in Life is that we really don’t have to be one thing because you’re not another thing – or not be something if you are something <you get it>.

 

It may seem impossible to appear to be a contradiction and, yet, be quite a successful, happy, productive bundle of contradictions.

 

Not only do you not have to be one thing forever but you can actually be a couple of things now … at the same time … in this time & place.

 

I sometime believe individual happiness is found more often than not in our ‘negative capability’ intelligence. In other words … how smartly we can navigate the contradictions in Life as well as the contradiction of what is within who & what we are. If we don’t learn negative capability then we must seem to inevitably seek to isolate being one thing and one thing only as a judge of whether we are living Life well, productively and with focus.

 

And maybe that is why I believe Death was, and is, intelligent — it has mastered negative capability. Death has embraced the contradiction of being one thing and yet living another seemingly contradictory idea.

If Death can see beauty in that which it will inevitably have to end with its own hand surely we can see good in bad … as well as be both bad & good ourselves.

 

Regardless.

 

It seems like there is a lesson in here for all of us. And maybe the lesson is, unfortunately, not that simple.

 

Death looks, on the surface, as one thing … and yet … is most likely another.

 

Death does one thing … and yet … most likely thinks many other things.

 

We view Death as one thing and avoid him … and yet … should we meet him on the street on his way to meet someone other than us … he may greet us with a smile.

 

While Death’s perception challenge  is actually called “affective fallacy” <confusion between what it is and what it does> this is a challenge we all face in Life.

 

I imagine, in the end, the lesson is a simple one … sometimes Life just isn’t that simple.

 

Ok.

 

Ditch the ‘sometimes.’best worst good bad life complicated

 

Life is never that simple.

 

We are more than one thing … we are a sum of all our parts … we are part of everyone we have met <and will meet> … and we are, at our core, a reflection of a multi-faceted character containing aspects of all which we desire to be as well as some aspects which we view slightly glumly as ‘the aspects I do not desire to be … but am.’

 

We either embrace the contradictions or … well … we will most likely suck at dealing with Life and living Life.

 

Anyway.

 

What I do know is that I wish someone taught “negative capabilities 101” because we should all sign up for that class. It would be a better world if we were all competent in negative capabilities.

 

 

=======================

 

“When the first living thing existed, I was there waiting.

When the last living thing dies, my job will be finished. I’ll put the chairs on the tables, turn out the lights and lock the universe behind me when I leave.”

 

Neil Gaiman

=====================

 

fall winter and finding meaning in death

December 1st, 2016

 like-the-seasons-things-change-fall-spring-winter-time

========================

 

“What I fear I avoid.

What I fear I pretend does not exist.

What I fear is quietly killing me.

 

Would there were a festival for my fears, a ritual burning of what is coward in me, what is lost in me.

 

Let the light in before it is too late. “

 

 

 Jeanette Winterson from “The Green Man”

===================

 

“Autumn shows us how beautiful it is to let things go.”

 

—–

Unknown

(via ginger-and-preppy)

 

 

==============

 

Well <part 1>.

 

I just read a an article in one of those local papers you can pick up at Healthy Grocery stores which attempted to discuss how this time of the year <October/November/December> is the season of ‘decay and death’ … and how it was a potent time to connect with the dead <and highlighted several celebrations around the world which do just that>.

This thought was combined with the thought we human folk balk at connecting with death because it … well … seems morbid to do so.

 

 

and summer regrets

               getting rid

       of winter wishes

 

summer and i

=======

 

 

Well <part 2>.

 

I balk at the whole concept of ‘decay & death’ as well as the ‘morbid‘ thought.

 

Simplistically, seasons remind of us the cycle of Life <not death> and that death, in and of itself a sad event, contains at its very core the very simple concept that without Death, there is no Life.

 

This was immortalized in pop culture by Blood Sweat & Tears in their absolutely fabulous song “and when I die”:

 

====

And when I die and when I’m dead, dead and gone,
there’ll be one child born and a world to carry on, to carry on.

I’m not scared of dying and I don’t really care.
If it’s peace you find in dying, well, then let the time be near.
If it’s peace you find in dying, when dying time is here,
just bundle up my coffin cause it’s cold way down there,
I hear that’s it’s cold way down there, yeah, crazy cold way down there.
And when I die and when I’m gone,
there’ll be one child born and a world to carry on, to carry on.

====

 

While each Life is a stepping stone for every future generation each death represents a stepping stone for … well … the future.

dialogue with pain

 

I don’t need any Eastern religion wisdom to remind me of this … I think we all know this.

Now … I will admit that connecting with this thought is much much easier for us when we remove any personalized death and accept it as simply a turning of generations. Therefore … one of the reasons we do not celebrate death is because it can get too personal. And if that is a reason … it sure as hell is a good one.

 

But death itself?

 

While death is something we dislike, facing seasons remain something we must face year in and year out. It is a constant affirmation of the turning of time and that some things we may have gained will most likely be inevitably lost in the natural turn of time.

 

And, yes, as today is December 1st I am reminded that Winter is the time of Life’s strategic retreat and conservation of what gives it all life.

 

It is not death. And it is not decay.

 

It is Life’s thoughtful way to insure its existence and survival.

 

It is the time of incubation and rest and restoration for all things to come in the following year.

 

I could also suggest that winter is a time of reflection and … well … comfort. In winter’s dark nights the stars are at their clearest and we have the opportunity to see them as the sparks of potential and wishes and dreams and … well … Life. Uhm. And dreaming is never a bad thing … particularly during the ‘ebb tide of seasonal Life.’

 

I will not argue that as Life recedes in autumn and rests in winter we do, at least emotionally, get closer to connecting with death … but I do balk at thinking of autumn & winter as ‘things associated with death.’

 

.... a time to Reflect ......

…. a time to Reflect ……

I would argue it actually does a nice job of reminding us we need to let go of things. and, sure, maybe we connect with ‘the dead’ better at this time because … well … it reminds us to celebrate what we had and embrace letting go.

 

And that is the thing about winter … it demands to not only be felt but also that you meet it on its terms. Even better … Winter demands us to let go of things we most typically hold onto with ragged claws.

 

You cannot refuse its existence and you cannot ignore what was because what is … is … well … is starkly different. Where Life was once obvious it is now starkly absent.

 

I would note that all Eastern mysticism and ‘being in touch with the universe’ and the ‘natural ebb of the earth’ and all that stuff, at its core, just suggests that we pay attention. Pay attention to whatever energy seasons give us … and more often than not that energy it gives us is … uhm … just good ole fashioned thinking. It gives us the energy to think about our lives, lives lost and lives yet to be lived.

 

Acknowledgement of all of that increases your overall connection not just with ‘the universe’ but rather to the eternal pattern of life and invests a sense of energy into pretty much everything <yourself and Life>.

 

And just as Death breaks things down to the bare essence, winter does the same.

And maybe that is the connection.

 

When things are at their barest, when we are drawn closer to endings rather than beginnings, we inevitably ponder the ‘great perhaps.’

 

Back in September I wrote this on the first day of Fall:

 

 

 

I think we all seek a great perhaps of “what I know can be”. I think we all know what a better world really looks like. I think we all want to see the beauty that can be found in what is better in everyone.

 

And maybe it is within Fall and the falling leaves we begin to better grasp that failed plans and failed dreams can beget new plans and new dreams. And maybe it is within Winter where , in ts barest of bare essences, we are forced to begin envisioning what could be in plans and dreams because it is left to us standing in the bare environment around us.

time-seasons-change

 

 

What I do know about all seasons is that they are markers of Time … and poetically speaking … Time is always hungry for many of the things we dearly want to endure and do.

 

This makes Time both beautiful and doomed. Yeah. Time is beautiful and doomed. And that is where I really believe the whole ‘morbid time of the year’ goes astray.

 

 

for it seems all of Fall’s stars

                       have fallen

and often summer and i

run through the last warm days

through the cool grass

       gathering stars caught in people’s dreams

with the intent

           to toss them to Winter

through windows of dawn.

 

Summer & i

======

 

 

We, especially in the West, hunger for time.

Conversely, time itself <to us Western folk> has a hunger and its hunger is for ‘things.’

It is a nasty emptiness waiting to be filled.

 

Well.

 

If there is one thing humans are fucking great at … it is filling time and stuffing whatever we can into any emptiness we can find.

 

Death and dying makes us reflect. It forces us to do so. Just as the bare often starkness of Winter does.

And it makes us reflect on what ‘stuff’ we have crammed into whatever Time we have had.

 

Oh. Maybe what it really forces us to do is reflect upon time. and that is where death truly makes us feel uncomfortable … not any morbid feeling but rather it’s just being dead livingthat we have been indoctrinated to focus on living … living life to its fullest, not wasting any time, to do lists that never get completed and just doing shit <just do it>.

 

Nowhere in that list of shit I just shared does death have a place. In fact. Death represents the exact opposite of everything society & our culture almost demands we think about 24/7.

 

And when forced to face death, or feel a need to connect, we are much less likely to celebrate but rather assess … assess our doing mantra versus ‘stop.’

 

Look.

 

Most of us don’t purposefully ignore connecting with death and those who have passed away because of sadness <because if it were we would be more likely to actually do it because the opposite of sadness is reflecting upon the inevitable happiness> but rather because death and past lives force us to reflect upon our ‘doing accomplishment’ <as well as it forces us to stop … which compounds the feeling of ‘shit, I haven’t done enough and I am not doing anything now>.

 

Yeah.

If you can get beyond the ‘doing’ aspect inherently death is more about sadness <loss of something or someone or time> more so than morbidity. Conquer the sadness and you have conquered death.

 

And all of this is just not that difficult <if you are willing to actually think about it>.

 

winter-fall-snow-season-change-lifeSeveral cultures do celebrate the autumnal solstice as the time life & death is closest. I would argue it is less a celebration but rather recognition of that which came before, and that which is dying, so that what will be will come forth.

Generations beget generations just as falls beget springs.

 

Death begets life.

 

This doesn’t mean we should celebrate impending death but rather recognize, even in sadness, life & beauty resides in the future.

 

Fall is of beautiful dying.

Winter is of starkness of death.

Spring is of rebirth from death.

 

This doesn’t mean you can find beautiful things to enjoy throughout any season.  Seasons simply remind us of the fact time does not stand still and no matter how hard we try and fill up the emptiness time offers us day in and day out … leaves fall, winter comes and spring arises.

 

I believe it is the Celtic wheel of the year describes this time of the year as Samhain … “the veil between the worlds is thin.” Just as several other cultures they use his time to reflect upon “that which was.” In my pea like brain … it is a celebration of navel gazing. It is an intentional event to purposefully explore the valuable relationship not only between Life and Death but the past and the future.

 

Listen to the cry of falling leaves,

            but winter breaks the silence

and warms us with words

of how to change it all

      before the Fall completely ends.

So, So

 

Look.

reflect brain things

 

I don’t believe we do not celebrate death and dying because we think it is morbid. I tend to believe we do not traditionally do so because we, as in Western civilization versus Eastern, don’t celebrate reflection.

We treat reflection more as  a personal thing and not a larger more public event and celebration.

 

Should we celebrate reflection? Shit. I don’t know. But understanding that seasons can offer us enlightening thoughts about how we actually think about death & Life & holding on & letting go is surely not a bad thing.

 

As for Fall and Winter? I do not think of death and decay. I actually think of flowers. Huh?

 

I credit Mark Strand for making me think Winter is the time to bring flowers into your Life as he describes Winter in his poem called Blizzard of One:

 

“A time between times, a flowerless funeral. No more than that …”

Mark Strand <Blizzard of One>

Every funeral deserves flowers. Every Winter deserves thoughts of Life.

first class ticket through life

April 6th, 2016

=== leading yourself first

 

“There are very few products which do not benefit from being given a first class ticket through life.”

 

 

David Ogilvy

 

 

====

“When one loves, one does not calculate.”

 

 

Thérèse de Lisieux

 

===

 

 

 

One of the most consistent business discussions I seem to have with marketing people is tone of messaging … or how to frame the product or service or scraps of ocean stonesbusiness in the marketplace.

 

With all the books & processes cramming differentiation down every marketer’s throat most businesses invest gobs of energy identifying either what makes them distinct or different.

 

At the end of that road they are tired … and then have to figure out how to tell everyone.

 

This is where we start calculating the ones we love.

 

The ‘one’ being the business, product and/or service. We have lovingly crafted everything about it and now we begin calculating how to communicate it.

 

The calculation simplistically drives most people to gravitate to one of two places – humor or humorless.

 

Now.

 

To be honest.

 

I am not a big ‘use humor in communications’ person. More often than not humor is either misused <someone has decided ‘breaking thru the clutter’ matters more than actual substance> or it is off-putting <crass humor to make a point> or it is simply forced.  That doesn’t mean I won’t, and have not, use humor in communications and marketing … but it tends to be ‘smart humor’ and not slapstick or silly.

 

And there is a reason for that beyond the overall humor ‘misused’ thought.

 

I believe people deserve a first class ticket in Life.

 

And, frankly, I believe most businesses offer products & services that deserve a first class ticket through Life.

 

First and foremost I believe a business should treat their own product & service, and business, with respect and dignity and … well … at least an aspect of seriousness as a reflection of the seriousness the business itself put forth in coming up with the idea.

 

Most businesses are neither flippant nor not thought out. This doesn’t mean you cannot laugh at yourself nor offer who and what you are with some character and humility … but rarely do I want to suggest I didn’t do some first class thinking in building what I hope is a first class offering.

 

In the parallel world … the one in which the people reside who will actually buy or use this product or service … well … these people want to be treated with respect, respect for them, their heads, their hearts & their wallets.

 

All of this sounds practical. All of this most likely resonates with business people … then why does it all go out the window with some slapstick wacky creative structure in communicating the message?

 

 

Look.

 

No.serious nonsense change anything

 

As a business I don’t want to take myself too seriously.

 

But I need to weigh the fact that I have a serious business offering developed thru some serious thoughtful business acumen.

 

 

The problem mostly lies in the fact that after beating the crap out of your business positioning to uncover the strong core to offer … a business fears it isn’t interesting enough or distinct enough.

 

Then they fall prey to the ‘to break thru you need to do something different’ advice.

 

I have this discussion so many times with businesses I have honed the discussion platform into two basic starting points:

 

 

  • Try and view it all with a fresh eye

 

I typically suggest that a business always try and look at the world with new eyes … view the things they have maybe looked at a zillion times … so many times that the things are just things. I suggest that because people want to see a world through new eyes.

 

Some people call this the sea of sameness. I do not. I believe there is a lot of good shit and good things out there … but we have seen them … and derivatives of them day in and day out <and this includes “breakthroughs & NEW”> that our eyes, ears and hearts view without viewing.

 

Nothing … and I mean NOTHING … is more impactful to someone than seeing something they have seen a zillion times in a new way. It taps into a sense of wonder … I wonder why I never saw that before, wonder what I was doing in the past that made me not see that and … well … I wonder if I will ever view this thing the same ever again in the future.

 

 

  • Think vivid

 

vivid element close first class jwtWhen I was at J. Walter Thompson years ago the basic premise behind crafting recognizable and relevant ideas was about “vivid”  – vivid metaphors or vivid demonstrations in communicating the product idea.

Some businesses have something that makes them uniquely demonstrable. Superiority is best communicated, and most simply communicated, through communicating performance. Sound dull? Only if you don’t truly offer superiority and the demonstration isn’t vivid.

Some businesses rely on a vivid metaphor where an actual demonstration fails to be either distinctive or effective. Great literature bursts with metaphors … for commonplace things we often take for granted.

 

Love: “my love is like a red rose.”

 

The sun: “the sun rose like thunder”

 

Night: “the dark curtain of night.”

 

 

The metaphor can make the commonplace exceptional and interesting.

 

Regardless of which vivid path a business pursues it should evoke something – surprise, synergy, sympathy, simplicity or shivers.

 

Day in and day out I stick to my guns and this point of view with regard to positioning businesses in the marketplace. Maintain the high road <because people like to get better than maybe what they expect> and think ‘vivid.’

If you pursue this kind of thinking as you frame your business, product or service … well … you actually limit your risk <that is also part of pursuing a ‘first class ticket’ philosophy>.

 

I found it interesting when I googled “first class life” and I found that First Class Life is a categorical term present in the classification of life insurance risk. It denotes low life risk.

 

Definition: First Class Life is a categorical term present in the classification of life insurance risk. It denotes low life risk.

 

Description: First class life comes under low risk category of life insurance and thus is charged normal premium charges. An individual identified as first class life is subject to normal premium rates for an insurance policy.

 

All business contains risk … it is inherent in everything you do.

 

Therefore in building your business you should be seeking to mitigate risks <so you can take the ‘smart risks’>.

 

Tone in communications shouldn’t be about risk.

But. love hate hugh

Let me be clear on this … a business should always seek to craft a message so that it is loved by some and disliked by others <that shows you have made some choices> but that message should always <always> be framed in a way that makes the people who love you feel like they just got a first class ticket through Life <and even the ones who hate you will most likely respect you in some way>.

 

You know … reading back over what I just wrote … this seems simple. If you are running a business and you have lovingly crafted some product or service you really believe in … well … why wouldn’t you buy it a first class ticket into the marketplace?

 

I call it “selling up.” I don’t want to undersell my idea, my business, my people … or my potential customers. I want them to feel like they part of something that brings Life ‘up’ … and not down. Seems like everyone would want to do that.

 

 

 

 

 

 

 

Enlightened Conflict