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	<title>Enlightened Conflict &#187; it has become uncool to do simple things in business</title>
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		<title>here an insight, there an insight, where an insight?</title>
		<link>http://brucemctague.com/here-an-insight-there-an-insight-where-an-insight</link>
		<comments>http://brucemctague.com/here-an-insight-there-an-insight-where-an-insight#comments</comments>
		<pubDate>Thu, 09 Feb 2012 12:22:51 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[affecting people’s conflict behavior]]></category>
		<category><![CDATA[aligning generational attitude and technology and consumer trends]]></category>
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		<category><![CDATA[building character]]></category>
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		<category><![CDATA[change begins in the head]]></category>
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		<category><![CDATA[conflict and people]]></category>
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		<category><![CDATA[dreaming is not just for kids]]></category>
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		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[exploration not ROI]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[failure of imagination]]></category>
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		<category><![CDATA[finding your way is tough]]></category>
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		<category><![CDATA[ignorance is the enemy]]></category>
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		<category><![CDATA[it has become uncool to do simple things in business]]></category>
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		<category><![CDATA[maslow and marketing]]></category>
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		<category><![CDATA[measuring exclusion from primary education]]></category>
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		<category><![CDATA[ROI versus imagination]]></category>
		<category><![CDATA[self actualization]]></category>
		<category><![CDATA[short term concentration capabilities]]></category>
		<category><![CDATA[simplicity has gone the way of the dodo]]></category>
		<category><![CDATA[simplicity takes remarkable effort]]></category>
		<category><![CDATA[six impossible things before breakfast]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[strip away the undoable and identify the doable]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[success of ROI]]></category>
		<category><![CDATA[telling the truth]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[there are a lot of insights]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[thinking impossible things]]></category>
		<category><![CDATA[thinking is good]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[to slay a dragon you need to believe in dragons]]></category>
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		<category><![CDATA[truth should be simple]]></category>
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		<category><![CDATA[twitter triumph of humanity]]></category>
		<category><![CDATA[use your imagination]]></category>
		<category><![CDATA[web based global education]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6852</guid>
		<description><![CDATA[So. Every once in awhile in the ad/marketing business we talk about “what’s the insight that will help us create the big idea?” Ok. Not every once in awhile. Actually ad nausea. So often your head hurts. In fact it may be the reason why people in the industry drink as often as they do. [...]]]></description>
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		</item>
		<item>
		<title>you know you have done something right</title>
		<link>http://brucemctague.com/you-know-you-have-done-something-right</link>
		<comments>http://brucemctague.com/you-know-you-have-done-something-right#comments</comments>
		<pubDate>Mon, 05 Dec 2011 13:21:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[ads being banned]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Axe advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[controversial advertising]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[disruptive advertising]]></category>
		<category><![CDATA[getting noticed]]></category>
		<category><![CDATA[getting noticed for the right reason]]></category>
		<category><![CDATA[good marketing strategy]]></category>
		<category><![CDATA[it has become uncool to do simple things in business]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[making the simple complicated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[most people cannot recognize simple solutions]]></category>
		<category><![CDATA[no one believes in simplicity anymore]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
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		<category><![CDATA[sacred cows make good steaks]]></category>
		<category><![CDATA[smart disruptive thinking]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[understanding your target customer]]></category>
		<category><![CDATA[when angels fall ad]]></category>
		<category><![CDATA[you know when you have done something right]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6159</guid>
		<description><![CDATA[so. You often know you have done something right if you have pissed someone off. Ok. That was extreme. How about not everyone.  Just some people. Really? (you say). Yup. Great ideas and thoughts tend to be polarizing. Now. Let me be clear. Some ideas are polarizing because they are just, well, stupid &#38; bad. [...]]]></description>
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		</item>
		<item>
		<title>simplicity</title>
		<link>http://brucemctague.com/simplicity</link>
		<comments>http://brucemctague.com/simplicity#comments</comments>
		<pubDate>Thu, 14 Jul 2011 12:51:37 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[dreaming is not just for kids]]></category>
		<category><![CDATA[exploration not ROI]]></category>
		<category><![CDATA[failure of imagination]]></category>
		<category><![CDATA[finding what is possible from impossible]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[generation of measurement]]></category>
		<category><![CDATA[Hubble]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[innovation is impossible to budget]]></category>
		<category><![CDATA[it has become uncool to do simple things in business]]></category>
		<category><![CDATA[James Webb telescope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making the simple complicated]]></category>
		<category><![CDATA[most people cannot recognize simple solutions]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[NASA budget shrinking]]></category>
		<category><![CDATA[no one believes in simplicity anymore]]></category>
		<category><![CDATA[not more valuable because complicated]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
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		<category><![CDATA[ROI versus imagination]]></category>
		<category><![CDATA[simple is hard]]></category>
		<category><![CDATA[simplicity has gone the way of the dodo]]></category>
		<category><![CDATA[simplicity is an acquired taste]]></category>
		<category><![CDATA[simplicity of solution]]></category>
		<category><![CDATA[six impossible things before breakfast]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strip away the undoable and identify the doable]]></category>
		<category><![CDATA[Stuff I Like]]></category>
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		<category><![CDATA[that which is simple is valuable]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[thinking impossible things]]></category>
		<category><![CDATA[thinking is good]]></category>
		<category><![CDATA[to slay a dragon you need to believe in dragons]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unexpected innovation]]></category>
		<category><![CDATA[use your imagination]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5225</guid>
		<description><![CDATA[Ok. This is probably going to end my posts on simplicity.  I have written several (most recent on project briefs) and this is my most complex on simplicity &#8230; hmmmmmmmmmmmmmmmmmm  now there is a paradox. Regardless. I get to use a bunch of quotes and rant about management and simplicity so it was fun to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>simplicity &amp; the project brief</title>
		<link>http://brucemctague.com/simplicity-the-project-brief</link>
		<comments>http://brucemctague.com/simplicity-the-project-brief#comments</comments>
		<pubDate>Tue, 14 Jun 2011 19:28:47 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[discovery]]></category>
		<category><![CDATA[dreaming is not just for kids]]></category>
		<category><![CDATA[exploration not ROI]]></category>
		<category><![CDATA[failure of imagination]]></category>
		<category><![CDATA[finding what is possible from impossible]]></category>
		<category><![CDATA[finding your way is tough]]></category>
		<category><![CDATA[generation of measurement]]></category>
		<category><![CDATA[Hubble]]></category>
		<category><![CDATA[imagination]]></category>
		<category><![CDATA[innovation is impossible to budget]]></category>
		<category><![CDATA[it has become uncool to do simple things in business]]></category>
		<category><![CDATA[James Webb telescope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life is a winding road]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making the simple complicated]]></category>
		<category><![CDATA[most people cannot recognize simple solutions]]></category>
		<category><![CDATA[most things in life are not black or white]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[NASA budget shrinking]]></category>
		<category><![CDATA[no one believes in simplicity anymore]]></category>
		<category><![CDATA[only few find the way]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[pursuing the way]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rare to make complicated simple]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[ROI versus imagination]]></category>
		<category><![CDATA[simplicity has gone the way of the dodo]]></category>
		<category><![CDATA[simplicity takes remarkable effort]]></category>
		<category><![CDATA[six impossible things before breakfast]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strip away the undoable and identify the doable]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[success of ROI]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[thinking impossible things]]></category>
		<category><![CDATA[thinking is good]]></category>
		<category><![CDATA[to slay a dragon you need to believe in dragons]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unexpected innovation]]></category>
		<category><![CDATA[use your imagination]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5456</guid>
		<description><![CDATA[For an industry (advertising) where we talk about simplicity ad nausea we are one huge family of complicators. And as I pondered this issue and scratched my head I began thinking that the issue begins with step one (and just compounds from there on out). Step one? The project brief. The creative brief.  The project [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>simple complicated. complicated simple.</title>
		<link>http://brucemctague.com/simple-complicated-complicated-simple</link>
		<comments>http://brucemctague.com/simple-complicated-complicated-simple#comments</comments>
		<pubDate>Fri, 23 Jul 2010 13:33:47 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[it has become uncool to do simple things in business]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[making the simple complicated]]></category>
		<category><![CDATA[most people cannot recognize simple solutions]]></category>
		<category><![CDATA[no one believes in simplicity anymore]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rare to make complicated simple]]></category>
		<category><![CDATA[simplicity has gone the way of the dodo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=3318</guid>
		<description><![CDATA[Making the simple complicated is commonplace. But. Making the complicated simple is not commonplace. That. Is. For. Frickin’. Sure. In fact. I have almost started believing that they are teaching “how to complicate things” in schools these days. And even worse? (and this is really nutty) Say for example you really have been able to [...]]]></description>
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