Enlightened Conflict

legacies, never being seen & pondering 2100 posts

June 24th, 2017

blog writing

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just-shower-thoughts:

 

    One of my greatest fears is that someone has written my favorite song, but they’re not famous enough for me to hear it.

 

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“As I make a final right-hand turn onto our street, my GPS informs me that I’ve ‘reached my destination.’

 

‘My destination,’ I laugh aloud to myself.

 

My GPS doesn’t know squat.”

 

Colleen Hoover

 

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“I’m so scared of dying without ever being really seen. Can you understand? “

David Foster Wallace

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“I did something and it was never seen.”

 

Someone’s grave stone

 

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Ok.

 

 

This is written as I ponder my legacy, legacies in general, and my 2100st post.

 

writing-typing-legacy-blog-thoughts7 years 7 months 4 days.

91 months 4 days.

396 weeks 1 day.

2773 days.

2100 posts.

A little over 5 posts a week for over 7 years.

2,100,000+ words <a conservative estimate>.

 

My words and thoughts over the 2100 posts have remained consistent … on November 18th 2009 I wrote my first Enlightened Conflict post and 6 days later I offered my second post and wrote this:

 

… it is in my DNA to be “constantly preoccupied with possibilities of new combinations.” Now. That can make me a pain in the ass to work with. One time a mentor, and a manager I loved working for, once said to me, “sometimes you are a pain in the ass, but I am glad you are my pain in the ass.”

 

And if you visit my LinkedIn site you will see a past client says:

......... Me .............

……… Me ………….

 

If you don’t want to be “nudged” into new ideas and creative solutions – don’t ever call Bruce McTague. If, however, you want to look at things through a different telescope and find 3-dimensional ideas you’ve never considered, call Bruce now. Not tomorrow. He’ll make you uncomfortable, but I firmly believe that if the idea doesn’t make you uneasy, it’s not a big idea. Easy to work with, but always stretching your mind, Bruce is a true business Partner. You’ll grow working with Bruce.

 

2100 posts later and I am still a contrarian, still snarky, still writing about the possibility of new combinations and still a pain in the ass.

 

But with almost everything I write I try and offer pain in the ass type thinking … not fluff. On November 30th 2009 I wrote this: communicating meaningful information so people can make meaningful choices.

 

I am still not a nudger and I am absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

Well.

 

All that said.

 

At 2100 you have a tendency to sit back and wonder what happens if I actually

did something in my Life and nobody notices it when I am gone?

 

And before you think this topic is bullshit or “that’s not something I worry/think about” take a second and think about this.

 

Why do so many people buy symbolic bricks with names on it on a wall somewhere?

Why do we put stars in the ground with people’s names on it?

Why do we have gravestones and epitaphs?

 

We do these things because we want people to remember at least something about us. It doesn’t have to be big … but … well … something for god’s sake.

 

All of that leads me to legacies.

 

Everyone leaves something behind … some footprint.

 

With me … my largest footprint <at the moment> would be everything I have written.

Which makes me slightly wonder what happens with my 2100+ pieces on Enlightened Conflict … does somebody stumble across them and publish some or do they fade way into the nothingness of ‘something done but never seen’?

 

Will someone own my words & thoughts when I am gone?

 

I wrote recently that I own my words and thoughts … therefore … in some way I assume they must have some value <at least to me> … maybe just pennies but of some value.build legacy create something mctague 2000

 

It would be nice to think some of these thoughts get passed around from person to person like pennies — everyone has some, they are often overlooked until needed to complete a transaction and are annoying when you realize you left some in a pocket when you do the laundry.

 

But most importantly I see these pennies being used to create a transaction. In my mind … in this case the transaction is thinking … and maybe a purchase against what I see as the true corruption of our age … ignorance.

 

 

 

Montaigne:

The corruption of the age is made up by the particular contribution of every individual man; some contribute treachery, others injustice, irreligion, tyranny, avarice, cruelty, according to their power; the weaker sort contribute folly, vanity, and idleness; of these I am one. It seems as if it were the season for vain things, when the hurtful oppress us; in a time when doing ill is common, to do but what signifies nothing is a kind of commendation.

 

 

 

I admit that I believe these types of pennies are becoming more and more valuable.

 

I believe that because I worry that time is currently painting a portrait of disappearing thought in which all who see this portrait are corrupted by what they can no longer see … and walk away thinking ignorance is beautiful.

 

Yeah.

 

That corruption breeds a sense of everything changing … but in an invisible way. We only see the change in a low level slightly nagging unease & unhappiness. In a way our moral & character health deteriorates despite our relentless pursuit of feeling better through pills, supplements & absurd self improvement plans.

Mentally our focus shifts toward what is visible and away from the invisible <that which creates the unease> and we fixate on what we think we know rather than unlearning what we know.

 

We stop engaging with thought … and even engaging with the thoughtful people <the intellectuals — real & faux> because it is … well … easier.

 

The sad truth is that we are largely doing all of this corruption to ourselves. We do so because conflict is necessary to make the invisible visible … but conflict, and making the invisible visible, is hard & sometimes hurtful.

 

invisible grain of sandWhat does this have to do with a legacy?

I could argue that if your thinking is invisible in some way … possibly a big way … you run the risk of becoming so invisible that when you leave there remains no footprint to mark your steps in Life.

 

I imagine leaving Life as an invisible person has little appeal to anyone. Not that you desire to be the most visible person in the world just that you would prefer knowing that when you were gone who you were just became completely invisible.

 

Please note that I am not tying visible to any success but rather thinking <although I imagine it could be tied to ‘doing something that may truly matter’>.

 

And, while I am talking about the legacy I personally want to leave behind, I would imagine this thought bleeds into almost everyone’s Life. Yeah, in this case, I don’t think I am different than most people.

 

We all would prefer to not be corrupted by ignorance and we would prefer to want to ‘do something’ and, preferably, something dynamic beyond our own purposes.

 

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“[My ultimate goal is] to leave this world a better person, and for me to not be the only one who knows it.”

 

Gavin DeGraw

 

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Ah.

But the idea of being dynamic beyond your own purposes is fraught with peril.

 

It means … well … dreaming big. Okay. It means thinking big <and, yes, I do believe far too often we aim too small and too low>.

 

As for me and my thinking big?

 

I want to attack ignorance as if it is the enemy and, looking back, the majority i will talk about anythingof my 2100 posts have relentlessly unflinchingly, never nudging, attacked ignorance. I have done so using the idea of Enlightened Conflict as a North Star.

 

I believe conflict of thoughts is healthy and believe vocalizing the conflict is necessary for progress. I believe Conflict is natural and will always exist – between countries, religious beliefs, ideologies, the haves and the have nots, etc.

 

And I believe with my writing I have a unique opportunity to insure conflict of thinking can be managed to some extent by encouraging positive conflict or enabling conflict with rules.

 

I debate with people … I write about thinking … I defend our youth … I rant about the old way of thinking … and, lately, I have found a muse in Donald J Trump <in fact … my 2101st post is a Trump business lesson>.

Trump has offered me the opportunity to have a living breathing example of almost everything I detest in business leadership, business acumen and how a business shouldn’t be run.

 

I do not detest him as a person <I don’t know him> I just detest how he conducts himself as a leader and a business person. He has reminded me that passion can inspire thinking and writing and reminds me that business sometimes needs to stop nudging and be more demanding of what is right & good.

 

Regardless.

 

think imagine legacy young learn unlearnIn the end … all I want is some enlightened thinking and new ways of looking at things and often, as a contrarian, I will use someone or something as a foil to make a comparative.

 

This style and way of thinking has proven to be a good timeless way of approaching things because should you view a post in my first 100 you would find it is still relevant and will still contain thoughts you may find scattered in my last 100 posts.

 

Anyway.

 

One last thought on legacies — compromising.

 

I still worry about compromising.

 

I know I have some fear that compromising has left far too many people numb to life … or maybe just numb to their dreams. Or maybe more specifically numb to ‘doing something that matters’ and, certainly, numb to thinking and new thoughts.

 

I still worry about me compromising. And maybe I fear that numbness if I end up compromising.

 

I kind of think this is a legitimate fear.

 

I, as everyone else, certainly want to be happy. Live. And love. And be loved. Read. Travel. See things. Meet people. Meet more people. And learn. And unlearn. And learn some more. Nowhere in there do I see compromise … I only see doing shit. And, in my eyes, nor do I see any ‘nudging’ but rather unflinching doing.

 

Yes. Doing something unflinchingly.

 

Because doing something unflinchingly that can leave the world a better place?

 

Whew.

legacy learn imagine hope mctague

I gotta tell ya … if you even have a glimmer of hope of getting to do something big … something really big … something that matters in a big way … something that someone would recognize someday  as a legacy idea … well … I don’t know. It kind of seems like you have to go for it – uncomprisningly and unflinchingly.

 

I have to think that if am going to lose, I want to know I lost doing something and not losing because I compromised in some way.

 

That said.

 

I don’t want to be known for writing 2000 posts, or however many I end up writing, I would like to have a legacy suggesting I did something that mattered <and someone could point to what that something was>.

 

In the end.

 

2100 posts and counting.

I very rarely have duplicated a thought, I have never run out of new quotes to share and I have never had “writer’s block” or not had something to write and, yet, I have consistently pounded on stupid & senseless business acumen and the misguided tripe people are fed with regard to Life.

 

That sounds big … and, yet, small at the same time. I have to imagine whether someone has written as much as I or not … most people will find that they have done something that sounds big but may look small in the harsh light of reality.

The only way I know to build a meaningful legacy <making what may appear small big> is to do what I do … not nudge and be absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

And, yet, sure … I still do wonder what will happen to everything I have written because … well … at the moment they are my legacy. I imagine I am not alone in thinking that “I did something and it was never seen” on my headstone isn’t really what anyone wants.

For now all I can do is insure that I do something meaningful in a ‘non-nudging way’ and hope it gets noticed.

2000 legacy posts write

 

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About the author:

Bruce McTague is probably considered a sometimes irascible pragmatic contrarian. At the same time he is most likely considered a naïve believer in the inherent good in people and believer in the value of Hope as an engine for real progress.

He has been called cynical and optimistic.

And because of all of that he believes Life, just as people, are a complex bundle of contradictions therefore simplicity is often that refuge of fools.

He believes there is no problem or conflict that cannot be solved if people are willing to face harsh truths and make the hard decisions. He also believes that the world would be a much better place if everyone would spend just a little more time unlearning what they have learned, think a little bit more and that we would all benefit if we became better at articulating our thoughts.    

Lastly, in the end, he believes that everyone everywhere deserves to have hope.

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“I don’t want to be remembered.

 Memories age and you might remember words I whispered in your car but you’ll forget how my voice made your name sound safe. You will faintly remember that there was once warmth in my touch but the skin on your chest where my hands made a home is cold now.

 

Time will steal all the sharp edges that made it seem real. Years will rob you blind and you’ll simply be living with my blurry ghost.

 

That’s worse than being forgotten, so confuse me with another girl in a coffee shop and change my name in future stories. Walk down memory lane and unlock the exit.

Ignore the ghost that packs up the memories and leaves and do me one last favor; shut the door behind me. “

 

write-from-the-start

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one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

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“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

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“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

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nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

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“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

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And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

one of the saddest business things I have read in quite some time

May 5th, 2017

sad numbers hear listen business

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“Where there is little risk, there is little reward.”

 

Evel Knievel

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So.

 

I don’t read Advertising Age often. I never really enjoyed reading ‘insider industry’ magazines and now that I am not involved with agencies that much it doesn’t mean much to me except an opportunity to catchup on the news of some people and places I know.

free-bad-advice-business-blog-contrarian

But today a link popped up in my email:

 

 

What’s the Most Risky Thing You’ve Done in Your Career?

Ad Age Asks Participants at Detroit Brand Summit

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I clicked on it.

 

I figured the advertising business, while often ground down to a nub by brand managers and clients who have an allergic reaction to risk, would offer some good ‘most risky actions I have taken‘ stories.

 

Here is a sampling:

 

 

biggest risk was undertaking Pepsi “refresh project,” a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and nonprofits that promote a new idea that has a positive impact on their community. “We took money off the Super Bowl, a property Pepsi had been on for almost a quarter century, and we put it into a different idea,”

 

 

Tylenol talking about product benefits and pain relief. His team, however, advocated toward making the message about feeling better with a nontraditional campaign including events.

 

 

single biggest gamble: “Leaving BBDO to go to The Abundancy, which was a little startup incubator that was trying to do things differently and reinvent how advertising worked,”

 

 

“It was a first-ever auto reveal with Snapchat,” Lenard said. “Together we answered a lot of questions internally about who is the audience of Snapchat: Aren’t they 12-year-olds who are never buying vehicles?”

 

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Ok.

 

I worked in the advertising agency business for a long time … that is oh no embarrassedembarrassing.

 

If that is risk, let alone ‘biggest risk’, in today’s advertising world as outlined by some people who I assume are leaders in the industry … the industry is in a world of hurt.

 

As a business person I have always embraced the concept of risk … okay … calculated risk. No sane business person is flippant with risk.

All risk is assessed and calculated for ROR <return on risk> … as well as RODN <return on doing nothing>.

 

I could argue that between ROR and RODN you aren’t really taking any risks … you are simply doing what needs to be done to be successful.

 

That said.

I was sorely disappointed by how these people assess ‘biggest risk.’

 

Look.

 

avoid question bomb stink business problemsEveryone takes personal risks in business.

 

Not everyone takes business risks. And business risk is very different than personal risk … confusing the two, or even conflating the two, in a business environment is fraught with peril.

 

Yes.

Business risks inherently include personal risk … but personal risks don’t have particular consequences to a larger business risk – they are more your risks than anyone else’s.

 

I say that as a professional calculated business risk taker. I can honestly say that any time I ever assessed a business decision or what could be construed as a business risk I never took into consideration any persona risk I may be assuming. To me it would simply clutter what I would assume is a decision cluttered already with ‘what ifs’, ‘maybes’ and ‘uh ohs.’

 

I always believe business risks revolved around what is best for the business … and you let the chips fall as they may with regard to you personally.

 

Now.

 

Getting back to that sad list of ‘biggest risks.’

 

People can confuse risk with change. Change is change. Any change includes some risk because … well … it is change.

But change, in and of itself, is not necessarily originality. And that is where risk truly resides … in something original.

 

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“Safe marketing is the riskiest marketing you can do.”

 

—-

Bill Bernbach

 

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organization business elephant adpat nimble get shit done

Anything original is never safe simply because it has no real record of behavior & consequences. That means you are modeling and researching and doing a whole bunch of good smart shit to insure it isn’t just a guess … but … sigh … it is just a guess.

 

That is risk. Risk is a … well … thing.

 

Originality is a real thing … a challenging thing … and a risky thing.

And to be truly original … in some ways … you must ignore what exists and what has been done before.

 

You must abandon the safe and secure.

 

Just think about this little factoid about pretty much any great original idea that has ever happened:

 

  • It’s effective

 

  • It’s always preceded by a meeting in which you will hear ‘are you nuts?’

 

Well.

 

Maybe we all need to be a little more nuts.

Maybe we all need to be a little less afraid of the different.

 

Maybe instead we should focus on what I believe almost all business people really do know … the new and untried can generate the bigger gains then simply changing the status quo or ‘what is’.

 

I would note that originality has a close relationship to exceptional.

 

Ah.

The root of that word exceptional?

 

Exception <please note … that is a significantly different word than acceptable … or safe …>.

 

We are comfortable in our cocoon of what is acceptable and sameness but it is making ‘an exception’ … taking that slightly risky step … that truly pays off.

 

used rainbowsIn business … if you have nothing to offer but used ideas, you are just a used car salesman.

 

And does anyone in business really want to be that?

 

<unless they are in the used car sales business of course>

 

And maybe that is why the article I read was one of the saddest business articles I have read in a very long time – there really wasn’t anything original or any monumental change. Some were personal risks and the business risks were more tweaks on existing machinery to fine tune the operation.

And maybe that is what the business world has come to <sadly> … a world in which tweaks constitute risks.

 

Sad. Very sad.

 

I know risk is difficult. But I also know it is much better than always doing the sure thing – always making the safe decision.

 

The problem is if you really want any progress or growth … meaningful progress and growth … risk cannot be avoided. You must seek ‘the exception.’

 

In the end.

 

I do think business needs to embrace a little more risk.

 

But to avoid being sad about what we do, maybe most importantly, I think business should stop calling tweaks risky. They are tweaks. They are attempts to make small big and the truly big too small.

 

And, lastly, maybe we need to start thinking more often “but it might just work.” I wrote about that phrase to make a point about how we, in business, are becoming far too hesitant to make changes.  There was nothing in the ‘biggest risk taken’ article that convinced me my point isn’t still valid. We embrace tweaks to avoid “but it might just work” actions.

 

 

“Biggest risk ever taken.”

road to success business graffiti

 

 

Shit.

 

These should be monumental type questions with monumental type responses.

 

And if you don’t have a monumental response maybe, just maybe, you need to look around what what you are doing and seeing of maybe you aren’t playing it too safe.

And, most of all, if you don’t have a monumental response, you should not try and make something small monumental.

 

Bigger risk deserves better than that.

Enlightened Conflict