Posts tagged marketing

“Responsibility for one’s impacts is the oldest principle of the law” – Peter Drucker (New Realities, 1989, p. 87)

To me, in today’s business, manager management training is woefully lacking. Training simply equals “results” <with an additional emphasis on doing it while being politically correct and appropriately sensitive – to avoid litigation>.

And, no, I don’t believe this is a generational ‘thing.’

In other words I hear a lot of people suggest this upcoming generation of managers always needs to be told exactly what to do and what expectations are …well … in general I don’t agree. But even if I did those people are being told “results.”

It is the easiest (laziest) way to outline expectations.

To be fair to the lazy guidance organizations (or enterprises as Drucker calls them) … the enterprise also focuses on “results.” That ultimately translates into the fact you can be the biggest jerk manager in the world, the most anti social manager, one who exhibits gobs of poor management (team leadership skills) … but if you generate the enterprise  holy grail <results> … well…then you are an “effective manager.”

And the fallback statement is almost always “not everyone is going to like you” as justification to answer the question of whether that person is ‘good manager material’ as everyone immediately points to ‘results achieved.’

Ok.

It’s bullshit.

And I know its bullshit.

And when your television and internet is lost for 4 days, and even though you may not be a heavy tv viewer, you end up having time to think and do things. So I ended up pulling a book off the shelf I haven’t read in a while. Peter Drucker’s “the new realities” from 1989. I have another post coming up inspired from the rereading but Drucker does a great job of simply outlining “what is management.”. And I have to tell you that a lot of us managers would do well to reread this book. And reread all early Drucker while you are at it. Oh. And company owners should too (by the way …they are also Management in case they have forgotten).

As P. Druddy <as Drucker was called by his closest friends> said:

Management has to be accountable for performance. But how is performance defined? How is it to be measured? How should it be enforced? And to whom should management be accountable? Management needs to face the fact they represent power and power has to be accountable … and it has to be legitimate <he means to a greater social good>. Management has to face up to the fact that they matter <in a societal responsibility way>.

What is management?

Is it a bag of techniques and tricks? A bundle of analytical tools like those taught n business schools? There are important as a thermometer and anatomy is important to a physician. But the evolution and history of management, its successes as well as its problems, teach that management is above all else a very few essential principles:

-          Management is about human beings. The task is to make people capable of join performance, to make their strengths effective and their weaknesses irrelevant. We depend upon management for our livelihoods. And our ability to contribute to society also depends on management of the organizations in which we work as it does on our own skills, dedication and effort.

-          Because management deals with the integration of people in a common venture it is deeply embedded in culture. What managers do in Germany, United Kingdom, United states, Japan or Brazil is exactly the same. How they do it may be quite different. This one of the basic challenges managers face is to find and identify those parts of their own tradition, history and culture that can be used as management building blocks. Every enterprise requires commitment to common goals and shared values. Without such commitment there is no enterprise, there is only a mob. The enterprise must have simple clear and unifying objectives. The mission of the organization has to be clear enough and big enough to provide common vision. The goals that embody it have to be clear, public and constantly reaffirmed. Management’s first job is to think through, set, and exemplify those objectives, values and goals.

-          Management must enable the enterprise and each of its members to grow and develop as needs and opportunities change. Every enterprise is a learning and teaching institution.  Training and development must be built into it on all levels – training and development that never stop.

-          Every enterprise is composed of people with different skills and knowledge doing many different toes of work. It must be built on communication and on individual responsibility   All members need to think through what they aim to accomplish and make sure their associates know and understand that aim. All have to think through what they owe others and make sure that others understand. All have to think through what they need from others and make sure that others know what is expected of them.

-          Neither the quantity of output not the ‘bottom line’ is by itself an adequate measure of the performance of management and enterprise. Market standing (brand & reputation), innovation, production, development of people, quality, financial results are all crucial to an organizations performance and to its survival. Just as a human being needs a diversity of measures to assess his or her health and performance an organization needs a diversity of measures to assess its health and performance.

-          Finally, the single most important thing to remember about any enterprise is that results exist only on the outside. The result f a business is a satisfied customer. The result of a healthy organization is a contribution to society. The result of a hospital is a healthy patient. The result of a school is a student who has learned something and puts it into practice at some later date. Inside an enterprise there are only costs.

Some thoughts <from me>.

While there are some gems I may come back to at some point … like “without such a commitment you only have a mob” and “make their strengths effective and their weaknesses irrelevant” … here are my rant-like thoughts:   

•            “individual responsibility.” Hmmmmmmmmmmmm it seems like we abuse this in today’s business world.  We want to “empower employees” and expect them to assume “proactive individual responsibility” and yet we are not fulfilling some of Drucker’s other principles. Where is our responsibility to them? Where is the training? Where is the development? It seems to me that responsibility goes both ways <and, no, it is not just a paycheck from management side> and to ask one without offering the other is a medieval serf mentality.

•             Organization ‘health’ …. When is the last time you heard this discussed in in anything other than financials (or some derivative of financials)? I cannot remember the last time anyone discussed culture and/or people’s true happiness as a measure of organization health … well … at least until maybe ‘we have hit the numbers.’

That said. “Management is about human beings.” Ok. Nowhere in that sentence do I see “numbers,” “results” or “profitability”. Am I foolish enough to believe that those three things aren’t important? Nope <I am foolish in other ways>.  But his point is subtle. Maybe too subtle. If you manage the human beings well, effectively and they are happy, those three little words he excluded from that sentence will happen. THAT is why the sentence reads “management is about human beings.”

And.

I love the last thought.

The truly important problems managers face do not come from technology or politics; they do not originate outside of management and enterprise. Think about that …

“They are problems caused by the very success of the management itself.”

Drucker is actually suggesting that success breeds problems. How about that? What a great point. A point  I am relatively sure that today’s managers do not think of. Today it seems like success breeds “process everyone should follow.”

Anyway.

Ignore my comments if you would like.

But don’t ignore Drucker’s comments.