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	<title>Enlightened Conflict &#187; marketing</title>
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	<link>http://brucemctague.com</link>
	<description></description>
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		<item>
		<title>friends, feedback, influencing &amp; a new economy</title>
		<link>http://brucemctague.com/friends-feedback-influencing-a-new-economy</link>
		<comments>http://brucemctague.com/friends-feedback-influencing-a-new-economy#comments</comments>
		<pubDate>Tue, 07 Feb 2012 13:37:35 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a generation of concerned citizens]]></category>
		<category><![CDATA[a net education platform]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[affecting people’s conflict behavior]]></category>
		<category><![CDATA[aligning generational attitude and technology and consumer trends]]></category>
		<category><![CDATA[broadcast]]></category>
		<category><![CDATA[building character]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[careful tweeting]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[children and critical thinking]]></category>
		<category><![CDATA[children out of school]]></category>
		<category><![CDATA[children’s education]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[community individualism]]></category>
		<category><![CDATA[conflict and people]]></category>
		<category><![CDATA[content dissemination trends]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[creating innovation attitude in children]]></category>
		<category><![CDATA[creating the next generation of thinkers]]></category>
		<category><![CDATA[creating the next generation of thinkers using the web]]></category>
		<category><![CDATA[crowd clout]]></category>
		<category><![CDATA[crowds providing unsolicited feedback]]></category>
		<category><![CDATA[curiosity is the enemy of ignorance]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[developing cross cultural skills]]></category>
		<category><![CDATA[developing minds of next generation of thinkers]]></category>
		<category><![CDATA[developing social and emotional competencies]]></category>
		<category><![CDATA[educating using the net]]></category>
		<category><![CDATA[education to enlighten]]></category>
		<category><![CDATA[effective teaching globally]]></category>
		<category><![CDATA[encouraging curiosity]]></category>
		<category><![CDATA[encouraging understanding of choices]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[freedom of choice]]></category>
		<category><![CDATA[generation after millennials]]></category>
		<category><![CDATA[generational ideation]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[global collaboration]]></category>
		<category><![CDATA[Global generation]]></category>
		<category><![CDATA[global generation sociological platform]]></category>
		<category><![CDATA[global respect]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[ignorance is the enemy]]></category>
		<category><![CDATA[influencers are still influencers]]></category>
		<category><![CDATA[influencing purchases]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mass mingling impact on Global Generation]]></category>
		<category><![CDATA[measuring exclusion from primary education]]></category>
		<category><![CDATA[measuring generational attitudes]]></category>
		<category><![CDATA[measuring generational behavior]]></category>
		<category><![CDATA[measuring global education]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[meeting the challenges of concentration]]></category>
		<category><![CDATA[mobile technology impacting education]]></category>
		<category><![CDATA[more honest online]]></category>
		<category><![CDATA[mtv europe awards]]></category>
		<category><![CDATA[net enabled education]]></category>
		<category><![CDATA[new economic model]]></category>
		<category><![CDATA[nietzsche]]></category>
		<category><![CDATA[online friends]]></category>
		<category><![CDATA[online has quality communication]]></category>
		<category><![CDATA[peace on facebook]]></category>
		<category><![CDATA[pop up schools]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[project global generation]]></category>
		<category><![CDATA[quality versus quantity online]]></category>
		<category><![CDATA[redefining children’s education with a global initiative]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[respect for individual choice]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[short term concentration capabilities]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the economist e-communication and society]]></category>
		<category><![CDATA[the f-factor]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[trendwatching]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[twitter triumph of humanity]]></category>
		<category><![CDATA[using cell technology for education]]></category>
		<category><![CDATA[web based global education]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6808</guid>
		<description><![CDATA[So. My thoughts on this topic were inspired by a trendwatching’s briefing called “The F-Factor.” Their briefing (another excellent one by the way) discusses focuses how the impact of influencers’ on purchasing has increased because of the web (and the dynamics associated with the web). By the way. Trendwatching has another excellent briefing called Crowd [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/friends-feedback-influencing-a-new-economy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>confessions of an ad man</title>
		<link>http://brucemctague.com/confessions-of-an-ad-man</link>
		<comments>http://brucemctague.com/confessions-of-an-ad-man#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:25:36 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[a business consultant]]></category>
		<category><![CDATA[account management in ad agencies]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[be still in midst of activity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[chemistry]]></category>
		<category><![CDATA[client]]></category>
		<category><![CDATA[client services]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company of adventurers]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[dynamic beyond our own purposes]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employees have ability to create impressions]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[fairness]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[leaders and character]]></category>
		<category><![CDATA[leaders are still and active]]></category>
		<category><![CDATA[leaders have strength of character]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing people to be successful in life and business]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[managing transitional moments]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[partner]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[restless consistency]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unique person in an ad agency]]></category>
		<category><![CDATA[vibrantly alive in repose]]></category>
		<category><![CDATA[what we are seeking explanations]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6457</guid>
		<description><![CDATA[Well. Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot. And maybe because of that I thought I should take a moment and share some truths. Because the business (for the [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/confessions-of-an-ad-man/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>hard choices</title>
		<link>http://brucemctague.com/hard-choices</link>
		<comments>http://brucemctague.com/hard-choices#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:55:13 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[astonish people]]></category>
		<category><![CDATA[being soft in business]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[changing objectives to make change]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[doing the right thing]]></category>
		<category><![CDATA[doing the right thing is hard]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[hard choices]]></category>
		<category><![CDATA[hard decisions]]></category>
		<category><![CDATA[knowing what is right is not enough]]></category>
		<category><![CDATA[kodak]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[letting go is difficult]]></category>
		<category><![CDATA[letting go is not simple]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making changes personally]]></category>
		<category><![CDATA[making the hard choice]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[ordinary people don’t think they are remarkable]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[right is right]]></category>
		<category><![CDATA[soft choices]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6652</guid>
		<description><![CDATA[Ok. Let&#8217;s talk a minute about Kodak. And the fact that their demise had nothing to do with lack of foresight or inability to innovate (because they actually invented the digital camera). Kodak is about leadership, or the lack thereof, and people and decisions (or the lack thereof). When an iconic company and brand like [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hard-choices/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>jeep &amp; robert frost</title>
		<link>http://brucemctague.com/jeep-robert-frost</link>
		<comments>http://brucemctague.com/jeep-robert-frost#comments</comments>
		<pubDate>Tue, 24 Jan 2012 12:59:07 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good Jeep tv ad]]></category>
		<category><![CDATA[good tv advertising]]></category>
		<category><![CDATA[hard to say something different]]></category>
		<category><![CDATA[jeep wrangler arctic and robert frost]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[poetry and tv ads]]></category>
		<category><![CDATA[say it differently]]></category>
		<category><![CDATA[say it differently to be distinct]]></category>
		<category><![CDATA[smart tv ad]]></category>
		<category><![CDATA[stopping by woods on a snowy evening jeep ad]]></category>
		<category><![CDATA[using the real author as voice over]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6642</guid>
		<description><![CDATA[Ok. It is very difficult in the car advertising business to make your advertising stand out. Car manufacturers spend zillions of dollars (ok … only billions of dollars) and it is difficult to find something truly new and relevant and interesting to say. So sometimes you just have to find a different way of saying [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/jeep-robert-frost/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>facts and creation</title>
		<link>http://brucemctague.com/facts-and-creation</link>
		<comments>http://brucemctague.com/facts-and-creation#comments</comments>
		<pubDate>Mon, 23 Jan 2012 13:34:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[content matching value proposition]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[hurricane london social marketing agency]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[the myth of the proprietary process]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6419</guid>
		<description><![CDATA[“Without the hard little bits of marble which are called &#8216;facts&#8217; or &#8216;data&#8217; one cannot compose a mosaic; what matters, however, are not so much the individual bits, but the successive patterns into which you arrange them, then break them up and rearrange them.” - The Act of Creation I find it tragic to watch [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/facts-and-creation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>global latin American</title>
		<link>http://brucemctague.com/global-latin-american</link>
		<comments>http://brucemctague.com/global-latin-american#comments</comments>
		<pubDate>Thu, 29 Dec 2011 12:49:16 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good bank advertising]]></category>
		<category><![CDATA[i am a global latin american]]></category>
		<category><![CDATA[itau bank]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[smart copywriting]]></category>
		<category><![CDATA[the global latin american bank]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6243</guid>
		<description><![CDATA[Every once in awhile you come across some magazine advertising that makes you actually stop and look (rare &#8230; I know). It isn&#8217;t annoying, smelly (those damn cosmetic ads), condescending, impossible to figure out what they were trying to say (or why they did it) or have some random half naked model in it. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/global-latin-american/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>you know you have done something right</title>
		<link>http://brucemctague.com/you-know-you-have-done-something-right</link>
		<comments>http://brucemctague.com/you-know-you-have-done-something-right#comments</comments>
		<pubDate>Mon, 05 Dec 2011 13:21:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[ads being banned]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Axe advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[controversial advertising]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[disruptive advertising]]></category>
		<category><![CDATA[getting noticed]]></category>
		<category><![CDATA[getting noticed for the right reason]]></category>
		<category><![CDATA[good marketing strategy]]></category>
		<category><![CDATA[it has become uncool to do simple things in business]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[making the simple complicated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[most people cannot recognize simple solutions]]></category>
		<category><![CDATA[no one believes in simplicity anymore]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[rare to make complicated simple]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[sacred cows make good steaks]]></category>
		<category><![CDATA[smart disruptive thinking]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[understanding your target customer]]></category>
		<category><![CDATA[when angels fall ad]]></category>
		<category><![CDATA[you know when you have done something right]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6159</guid>
		<description><![CDATA[so. You often know you have done something right if you have pissed someone off. Ok. That was extreme. How about not everyone.  Just some people. Really? (you say). Yup. Great ideas and thoughts tend to be polarizing. Now. Let me be clear. Some ideas are polarizing because they are just, well, stupid &#38; bad. [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/you-know-you-have-done-something-right/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>VW</title>
		<link>http://brucemctague.com/vw</link>
		<comments>http://brucemctague.com/vw#comments</comments>
		<pubDate>Wed, 16 Nov 2011 20:22:00 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising based on brand character]]></category>
		<category><![CDATA[advertising I respect]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiating based on character]]></category>
		<category><![CDATA[features and benefits]]></category>
		<category><![CDATA[good advertising]]></category>
		<category><![CDATA[good tv commercials]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[VW advertising]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=6038</guid>
		<description><![CDATA[Ok. VW has always done some really nice advertising. They remain one of the few companies who really has understood that what differentiates them is their product’s brand character and not really their features (or the lack thereof). What I mean by that is while they will talk about a sometimes quirky appearance or how [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/vw/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>doing the right thing</title>
		<link>http://brucemctague.com/doing-the-right-thing</link>
		<comments>http://brucemctague.com/doing-the-right-thing#comments</comments>
		<pubDate>Tue, 01 Nov 2011 21:37:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[America’s character]]></category>
		<category><![CDATA[astonish people]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[changing objectives to make change]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[doing the right thing]]></category>
		<category><![CDATA[doing the right thing is hard]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[knowing what is right is not enough]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[letting go is difficult]]></category>
		<category><![CDATA[letting go is not simple]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[making changes personally]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[ordinary people don’t think they are remarkable]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[right is right]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5741</guid>
		<description><![CDATA[“Do the right thing. It will gratify some people and astonish the rest.” &#8211; Mark Twain So. This one has been stewing in my pea-like brain for awhile. Every once in awhile you have a conversation with someone that makes you think &#8230; because it kind of rocks you to your core of being. I [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/doing-the-right-thing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>one hundred monkeys</title>
		<link>http://brucemctague.com/one-hundred-monkeys</link>
		<comments>http://brucemctague.com/one-hundred-monkeys#comments</comments>
		<pubDate>Mon, 03 Oct 2011 12:11:32 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[100 monkeys]]></category>
		<category><![CDATA[attitudes]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collective thinking]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[critical mass creates crowd awareness]]></category>
		<category><![CDATA[crowd clout]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[new behavior shared subconsciously]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5903</guid>
		<description><![CDATA[Ok. Everyone knows I love trying to understand why people do the things that they do (attitudes, behaviors, etc.). therefore I am hoping no one is surprised that I find the 100 monkey theory fascinating. It is almost like a different version of crowd clout. But with a twist. As some of you may be [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/one-hundred-monkeys/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>getting different points of view</title>
		<link>http://brucemctague.com/getting-different-points-of-view</link>
		<comments>http://brucemctague.com/getting-different-points-of-view#comments</comments>
		<pubDate>Fri, 16 Sep 2011 12:19:24 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[America’s character]]></category>
		<category><![CDATA[behavior in new economic world]]></category>
		<category><![CDATA[capitalism and morals]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depression versus recession]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[effect of recession]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[give consumers a choice]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[haves versus have-nots]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[impact of recession]]></category>
		<category><![CDATA[it is tough but how tough]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[Lost Ground]]></category>
		<category><![CDATA[making shit is good]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[optomism versus pessimism]]></category>
		<category><![CDATA[optomistically cynical]]></category>
		<category><![CDATA[persepctive on economy]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession affecting shopping behavior]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[saving versus buying]]></category>
		<category><![CDATA[seeking new experiences]]></category>
		<category><![CDATA[spending money as soon as we have it]]></category>
		<category><![CDATA[story of two americas]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the decline of europe]]></category>
		<category><![CDATA[the economist]]></category>
		<category><![CDATA[the have nots]]></category>
		<category><![CDATA[the haves]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[time magazine]]></category>
		<category><![CDATA[today’s economy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5852</guid>
		<description><![CDATA[Whew. If you ever want to get a really different point of view go read the Pravda (a Russian newspaper. http://english.pravda.ru/). The newspaper was originally the voice of communism and while it currently claims to have no resemblance to the original communist Pravda its mission remains &#8220;to report the truth and nothing but the truth&#8221; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>different point of view part 2</title>
		<link>http://brucemctague.com/different-point-of-view-part-2</link>
		<comments>http://brucemctague.com/different-point-of-view-part-2#comments</comments>
		<pubDate>Fri, 16 Sep 2011 12:19:05 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[America’s character]]></category>
		<category><![CDATA[behavior in new economic world]]></category>
		<category><![CDATA[capitalism and morals]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depression versus recession]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[effect of recession]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[give consumers a choice]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[haves versus have-nots]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[ignorance]]></category>
		<category><![CDATA[impact of recession]]></category>
		<category><![CDATA[it is tough but how tough]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[Lost Ground]]></category>
		<category><![CDATA[making shit is good]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[optomism versus pessimism]]></category>
		<category><![CDATA[optomistically cynical]]></category>
		<category><![CDATA[persepctive on economy]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession affecting shopping behavior]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[saving versus buying]]></category>
		<category><![CDATA[seeking new experiences]]></category>
		<category><![CDATA[spending money as soon as we have it]]></category>
		<category><![CDATA[story of two americas]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the decline of europe]]></category>
		<category><![CDATA[the economist]]></category>
		<category><![CDATA[the have nots]]></category>
		<category><![CDATA[the haves]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[time magazine]]></category>
		<category><![CDATA[today's economy]]></category>
		<category><![CDATA[today’s economy]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5854</guid>
		<description><![CDATA[Ok. I admit. I haven&#8217;t picked up a (Time or a Newsweek magazine in a very long time. I read the Economist and the Guardian and Pravda and Financial Times (among several international rags) to get a global perspective.  So when I picked up a Time magazine out of curiosity it provided a slightly different [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>today’s economy (my perspective)</title>
		<link>http://brucemctague.com/today%e2%80%99s-economy-my-perspective</link>
		<comments>http://brucemctague.com/today%e2%80%99s-economy-my-perspective#comments</comments>
		<pubDate>Tue, 06 Sep 2011 12:20:25 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[America’s character]]></category>
		<category><![CDATA[behavior in new economic world]]></category>
		<category><![CDATA[capitalism and morals]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[effect of recession]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[give consumers a choice]]></category>
		<category><![CDATA[haves versus have-nots]]></category>
		<category><![CDATA[impact of recession]]></category>
		<category><![CDATA[it is tough but how tough]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[Lost Ground]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[optomism versus pessimism]]></category>
		<category><![CDATA[optomistically cynical]]></category>
		<category><![CDATA[persepctive on economy]]></category>
		<category><![CDATA[perspective]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession affecting shopping behavior]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[saving versus buying]]></category>
		<category><![CDATA[seeking new experiences]]></category>
		<category><![CDATA[spending money as soon as we have it]]></category>
		<category><![CDATA[story of two americas]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the have nots]]></category>
		<category><![CDATA[the haves]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[today's economy]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5817</guid>
		<description><![CDATA[This post was inspired by a conversation I had with someone who, after a couple of beers, saddled up to the table and said what a lot of people are feeling … “I am just not sure that America will pull through this … I am really concerned ..” Boy. That gets you thinking. Maybe [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/today%e2%80%99s-economy-my-perspective/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope, low prices &amp; marketing (part 1)</title>
		<link>http://brucemctague.com/hope-low-prices-marketing-part-1</link>
		<comments>http://brucemctague.com/hope-low-prices-marketing-part-1#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:03:18 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[people do not really want low prices]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[selling hope]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5716</guid>
		<description><![CDATA[ok. Working in the marketing business I often find myself in some heated debates about whether advertising &#38; marketing is “selling” (or it is often stated “oh, so you are in sales”). Here is the answer. It’s not sales. It may not even be selling (in the traditional sense). Sure. Ultimately marketing &#38; advertising wants [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>hope &amp; marketing (part 2)</title>
		<link>http://brucemctague.com/hope-marketing-part-2</link>
		<comments>http://brucemctague.com/hope-marketing-part-2#comments</comments>
		<pubDate>Mon, 22 Aug 2011 12:02:49 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Favorite Quotes]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[being interesting and relevant]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campaign strategy]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[conversation in marketing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[creativity overcomes clutter]]></category>
		<category><![CDATA[creativity process]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[enlightened conflict]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[nothing is original]]></category>
		<category><![CDATA[original ideas]]></category>
		<category><![CDATA[original ideas are typically nuances of existing]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[simplicity seems too chaotic]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[springwise]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[the myth of original]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>
		<category><![CDATA[worry about implementing a great idea versus protecting it]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5732</guid>
		<description><![CDATA[Ok. I had so much to write about in “hope, low process and selling” that I took this part and thinking and put it in its own lil post. Here we go. Fact. Communicating choices with the intent to persuade someone to “choose me” is an inexact science. In fact. It is not a science [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/hope-marketing-part-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>zone of mediocrity</title>
		<link>http://brucemctague.com/zone-of-mediocrity</link>
		<comments>http://brucemctague.com/zone-of-mediocrity#comments</comments>
		<pubDate>Thu, 21 Jul 2011 12:09:14 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[discipline but freedom]]></category>
		<category><![CDATA[disciplined chaos]]></category>
		<category><![CDATA[discovery is messy]]></category>
		<category><![CDATA[don’t worry about people stealing an idea]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[fearlessness]]></category>
		<category><![CDATA[good people]]></category>
		<category><![CDATA[identifying who you are]]></category>
		<category><![CDATA[intentions]]></category>
		<category><![CDATA[it isn’t process it is the work]]></category>
		<category><![CDATA[just this once]]></category>
		<category><![CDATA[lacking hope]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[lies]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[no one wants to trust chaos]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[people confuse process and disciplined thinking]]></category>
		<category><![CDATA[process is a means to an end]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency and character]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[safe]]></category>
		<category><![CDATA[scared]]></category>
		<category><![CDATA[slippery slope]]></category>
		<category><![CDATA[slippery slope of despair]]></category>
		<category><![CDATA[slippery surface of irrelevant brilliance]]></category>
		<category><![CDATA[smallest actions contribute]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[words]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5543</guid>
		<description><![CDATA[“Some people are born mediocre, some people achieve mediocrity, and some people have mediocrity thrust upon them.” Joseph Heller “We must overcome the notion that we must be regular&#8230;it robs you of the chance to be extraordinary and leads you to the mediocre.” Uta Hagen Ok. One of the things that consistently amazes me in [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/zone-of-mediocrity/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>heineken &amp; music</title>
		<link>http://brucemctague.com/heineken-music</link>
		<comments>http://brucemctague.com/heineken-music#comments</comments>
		<pubDate>Fri, 01 Jul 2011 16:07:45 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[addictive songs]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[heineken advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music and advertising]]></category>
		<category><![CDATA[the asteroid galaxy tour]]></category>
		<category><![CDATA[tv commercial music]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5501</guid>
		<description><![CDATA[First. I love a cold Heineken. Probably my favorite brew when the day calls for a beer. Second. I have hated Heineken advertising for a very very long time.  I have continuously thought whomever was doing the work was missing what Heineken was all about as a brand.  In general the advertising seemed to continue [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/heineken-music/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>watching the budget shopper</title>
		<link>http://brucemctague.com/watching-the-budget-shopper</link>
		<comments>http://brucemctague.com/watching-the-budget-shopper#comments</comments>
		<pubDate>Mon, 06 Jun 2011 17:30:33 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[aligning perceptions and behavior creates satisfaction]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[analyzing actual behavior]]></category>
		<category><![CDATA[attitudes and behavior]]></category>
		<category><![CDATA[behavior management business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[consumer attitudes]]></category>
		<category><![CDATA[consumer buying system]]></category>
		<category><![CDATA[discerning the difference between attitude and behavior]]></category>
		<category><![CDATA[frustrated budget shoppers]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Maslow and shopping]]></category>
		<category><![CDATA[shopper behavior]]></category>
		<category><![CDATA[shopper behavior has been around forever]]></category>
		<category><![CDATA[the grocery shopper]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[unintended results]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5432</guid>
		<description><![CDATA[Watching the aspects of consumer behavior – why people do the things they do – is a fascinating business. Particular if you are in the “behavior management” business (advertising &#38; marketing) like I am. The point here is that there are differences between consumer attitudes and shopper behavior. What I mean by this is that [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/watching-the-budget-shopper/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>expectations as an economy</title>
		<link>http://brucemctague.com/expectations-as-an-economy</link>
		<comments>http://brucemctague.com/expectations-as-an-economy#comments</comments>
		<pubDate>Tue, 17 May 2011 12:50:19 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[action and consequences]]></category>
		<category><![CDATA[affecting organization thru actions]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[architects of fate]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[builders versus renovators]]></category>
		<category><![CDATA[building a culture]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate values]]></category>
		<category><![CDATA[creating positive touchpoints]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[depth of character to face everyday life]]></category>
		<category><![CDATA[do not fear the event]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[events are meant to be commanded not feared]]></category>
		<category><![CDATA[every one is an architect of life]]></category>
		<category><![CDATA[every one plays a role in fate]]></category>
		<category><![CDATA[facing overwhelming responsibilities]]></category>
		<category><![CDATA[fear saps energy]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[managing perceptions]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one foot in history one foot in future]]></category>
		<category><![CDATA[organizations]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[quotes]]></category>
		<category><![CDATA[respect the burden of leadership]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[seek out events without fear]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Stuff I Like]]></category>
		<category><![CDATA[transformational people]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=4793</guid>
		<description><![CDATA[This one is about those pesky demanding consumers. And their pesky attitudes &#38; expectations. Oh. Expectations. Expectations are truly tricky things. They elevate quickly (even moreso in the web-based transparency driven world) and they decrease grudgingly. Once a consumer has experienced a truly 100% perfect experience the bar has been set. And in today&#8217;s world? [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/expectations-as-an-economy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>story of 2 americas part 1 – the haves</title>
		<link>http://brucemctague.com/story-of-2-americas-part-1-%e2%80%93-the-haves</link>
		<comments>http://brucemctague.com/story-of-2-americas-part-1-%e2%80%93-the-haves#comments</comments>
		<pubDate>Tue, 26 Apr 2011 15:16:55 +0000</pubDate>
		<dc:creator>Bruce</dc:creator>
				<category><![CDATA[Rants and Observations]]></category>
		<category><![CDATA[actions today make who i am tomorrow]]></category>
		<category><![CDATA[America’s character]]></category>
		<category><![CDATA[behavior in new economic world]]></category>
		<category><![CDATA[capitalism and morals]]></category>
		<category><![CDATA[change begins in the head]]></category>
		<category><![CDATA[change forces prioritizing]]></category>
		<category><![CDATA[change takes remarkable effort]]></category>
		<category><![CDATA[changed behavior]]></category>
		<category><![CDATA[changing objectives to make change]]></category>
		<category><![CDATA[character]]></category>
		<category><![CDATA[consumers are complicated]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[effect of recession]]></category>
		<category><![CDATA[generations changing behavior]]></category>
		<category><![CDATA[give consumers a choice]]></category>
		<category><![CDATA[haves versus have-nots]]></category>
		<category><![CDATA[impact of recession]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[letting go is difficult]]></category>
		<category><![CDATA[letting go is not simple]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[life lessons]]></category>
		<category><![CDATA[Lost Ground]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[moral fiber]]></category>
		<category><![CDATA[Pew Research]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recession affecting shopping behavior]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[resiliency]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[responsibility]]></category>
		<category><![CDATA[saving versus buying]]></category>
		<category><![CDATA[seeking new experiences]]></category>
		<category><![CDATA[shopping around]]></category>
		<category><![CDATA[shopping behavior]]></category>
		<category><![CDATA[spending money as soon as we have it]]></category>
		<category><![CDATA[story of two americas]]></category>
		<category><![CDATA[strength of character to make change]]></category>
		<category><![CDATA[switching]]></category>
		<category><![CDATA[switching but not satisfied]]></category>
		<category><![CDATA[that i will be tomorrow]]></category>
		<category><![CDATA[the have nots]]></category>
		<category><![CDATA[the haves]]></category>
		<category><![CDATA[this i am today]]></category>
		<category><![CDATA[truth]]></category>

		<guid isPermaLink="false">http://brucemctague.com/?p=5198</guid>
		<description><![CDATA[So. This is a story about 2 Americas and the recession. This is a story about the haves and the have nots. PewResearch calls this the story of the “One Recession, 2 Americas.” And this article focuses on the ‘haves.’ Ok. Let me begin with the fact that a lot of people are making a [...]]]></description>
		<wfw:commentRss>http://brucemctague.com/story-of-2-americas-part-1-%e2%80%93-the-haves/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

