Enlightened Conflict

the myth of simplification

July 19th, 2017

simple i like

 

“The pure and simple truth is rarely pure and never simple.” – Oscar Wilde

 

 

“What a simple black and white world you must live in.” – unknown

 

 

————————–

 

Communication.

 

Effective communication has been, and always will be, complex and complicated … and a good thing for society. Effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

 

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

 

Bruce McTague

————————-

 

 

Well.

 

I may as well fulfill my contrarian obligations immediately – nothing is it is complicated complex not simple Life worldsimple.

 

Nothing.

 

Look.

 

I may be wrong but I think the world would be a shitload ‘righter’ if we just assumed nothing was simple and started acting that way.

The whole idea of simple and simplicity has … well … fucked us up royally. It has almost become an obsession toward which everyone is consumed by until we are either frozen into inaction <this isn’t simple enough> or we hold our “simplicity prize” up high proudly … only to find in our holy quest we discarded some essential items which would have actually helped this ‘simple idea’ live.

 

We all want to simplify our lives <or at least we talk about it a lot>, simplicity in thinking, simplicity in ideas and simplicity in work … and yet, as a generalization, we all seem to seek every way possible to complicate our lives.

 

We see simplicity as a way to solve problems and, whew, we are a certainly a ‘people’ of problem solvers <but also problem creators as a corollary>.

And, yet, “it seems simple …” may be the biggest problem of all and may be one of the most misused and misguided statements and thoughts in today’s world.

 

 

A good friend of mine, an experienced communications professional, always says “if you are explaining you are losing” as an argument for simplicity. The challenge is that it … well … isn’t an argument for simplicity. It is actually an argument for clearly articulating what you want, and need, to articulate.

In fact … as I will point out later in this rant piece … being too simple actually creates more confusion, therefore, simplicity could actually be creating the explaining.

oh my god cover mouth silence do not speak

 

 

<oh my>

 

 

And that is where the myth of simplification dies. It dies in truth and reality.

 

Simplicity reality, more often than not, consists of two opposing things – security/reliability, which anchors the sense of safety thereby justifying the common sense aspect of simplicity, & passion/risk/newness, which anchors the sense of movement thereby justifying the smartness aspect of simplicity.

Simplicity reality, more often than not, is an amalgamation of multiple fragments crating a mosaic which is pleasing to the eye <and relatively easy to grasp>.

 

Simplicity reality, more often than not, consists of some opposing thoughts in that, typically, if you have one… you can’t have the other.

 

Contrary to simplicity narratives the complexity actually brings in the pragmatism of a simplistic reality <and I would argue effectiveness.>.

 

All this means is that simplicity is rarely simple and trying to capture it in a meaningful single word or image is … well … not only silly but sells the depth & breadth of a decision or situation or idea or thought … or reality itself … short.

 

Reality is complex.

Life is complex.

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity.

 

Simple is hard.

 

It is hard because sometimes, okay, most times simplicity is arrived at by distilling complex solutions/ideas down to its most efficient form.

 

business simplicity complex woekI would note that from my own business experience I would say that many times simplicity ideas can only be found from checking out all of the different solutions. And after sifting through everything simplicity is more often found in a “doh” moment <not an “ah ha!” moment> in that you may be surprised by the fact simplicity is just the thing that makes the most sense at the end of the day.

 

And why is simple THAT hard?

 

Well.

 

Al Einstein said, “Make things as simple as can be—but not simpler.”

 

Geez.

 

So simple isn’t the least.

It may actually be somewhere above the least and significantly below the most <complex>.

 

This doesn’t mean we shouldn’t seek simplicity. But what it does mean is that simple or simplicity shouldn’t be defined by rules or milestones or trite “say it in 10 seconds or less” dictates or, well, any boundaries.

 

Simplicity defines itself it is not defined. Simplicity is reflective of the time, place, people, situation and solution needed.

 

Ponder that my friends.

 

What may make simplicity even more complex is, oddly enough, that part which should make it the simplest.

 

Simplicity, more often than not, is the nitty gritty stuff and not the more glamorous big vision or “big idea” stuff. It is about marrying principle and pragmatism and gradual improvement – piece by piece and part by part.

 

To me, simple and simplicity tends to be found in shit that most people would think has nothing to do with simple:

 

  • Coalesce fragments

 possibilities-plans-ideas-infinity-life-business-choices

“The whole is simpler than the sum of its parts.

Willard Gibbs

 

I think people would be much better off f they understood that while simple may be represented in ‘one thing’ it is actually representative of many things.

The best of the best ‘simplicity finders’ are the ones who are the best at coalescing fragments. Gathering up disparate pieces of information and figuring out how to make them whole in a way that

 

 

  • Box in complexity

 

Let me begin by paraphrasing a quote about how Sylvia Plath wrote…

 

“Whether Plath wrote about nature, or about the social restrictions on individuals, she stripped away the polite veneer. She let her writing express elemental forces and primeval fears. In doing so, she laid bare the contradictions that tore apart appearance and hinted at some of the tensions hovering just beneath the surface of the American way of life.”

 

Margaret Rees

—————————————

 

I used the quote because far too many people think simplicity is about stripping away things to showcase the core instead maybe they should be thinking about stripping away the veneer so that the truth can be laid bare.

Let me explain <you will not agree with this if you do not agree that simplicity is a ‘whole made up of fragments’>.

 

Simplicity, to me, is about using the complex parts to box in the whole.

 

making your point bracket triangulate business combine experienceYou either:

 

 

  • Bracket what you want to offer <simplicity resides within two opposing thoughts>.

 

 

  • Triangulate what you want to offer <simplicity resides in the middle>.

 

 

  • Box in what you want to offer <simplicity gets squeezed into middle>.

 

Now.

Some people may use what I just shared and say “simplicity is the distillation” and I would push back by suggesting “simplicity is reflective of all the parts as it shows the whole.”

Am I parsing words?

Maybe.

 

But when someone says ‘show a picture’ or ‘say it in 5 seconds or you lose them’ and be done with it … I just don’t think it is that simple. Simple stimuli are just as likely to confuse. Provide ambiguity. Generate a feeling of ‘lesser than’ <”I am missing something of value or I missed the opportunity to showcase some value”>.

 

— note: there is a lot of research supporting this thought —

 

Look.

 

Our minds are like real estate.

 

Space is limited and we can’t let every thought, idea, product, person or whatever have a place to stay.

 

That means where the rubber hits the road with regard to being simple and simplicity is that it must create some connection with whomever is touching that simplicity

 

I will end with Chopin. Chopin is one of my favorite classical composers. I seriously doubt anyone who has ever looked at any of his sheet music would suggest his music was not complex. And, yet, close your eyes and listen … it contains a simplicity that connects.

 

==================

 

“Simplicity is the final achievement.

After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

 

Frédéric Chopin

 

====================

 

All I know is that we have totally fucked up the idea of simplicity to a point where simple, or simplicity, is more a myth than reality. This myth has hollowed us out – hollowed our thinking, our communication and our culture.

 

beauty in the breakdown 2

Most of the worthwhile things in Life are not hollow … they have depth & breadth … they are … well … complex.

 

Reality is complex.

 

Life is complex.

 

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity but I would suggest that the beauty can be found in the breakdown of the complex to its simplest form.

come to an entirely erroneous conclusion my dear Watson

June 9th, 2017

conclusion header facts truth

================

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Sherlock Holmes

<The Adventure of the Speckled Band>

 

================

 

 

“When we get better understanding or the facts or evidence don’t agree with the theory we must change the theory and change course.””

 

Sherlock Holmes

 

============

 

“… when you hear hoof beats behind you don’t expect a zebra.”

 

proverb

 

===================

 

So.

 

“I believe” may be two of the most dreaded word you can hear in today’s world.

i believe hand writingThose two words may be this century’s version of throwing down a gauntlet or challenging someone to a duel.

 

“I believe” has been bastardized in today’s world to actually mean “I know” <but people have convinced themselves if they soften it with ‘I believe’ people will think they are more open to listening and true discussion>.

 

Facts matter. And they matter a shitload not only with truth but in the battle between I know and I believe.

 

The problem is that while facts are facts … two facts can coexist in the pursuit of “I know.”

 

Shit.

The truth is that … well … truth , the unequivocal kind, is most likely borne of let’s say 8 facts <I made that number up> coexisting … which when arranged into a pattern make up an unequivocal truth.

 

This means unequivocal truth … or let’s call it good solid “I know” is made up of a puzzle of facts … not just one fact or even two.facts conclusion truth think

 

The practice of Truth is actually a profession of facts.

 

Using legalese for binding of contracts … by means of facts, truths are created and beliefs come into existence. Yet, in spite of all good intentions, the meanings of individual facts are not always clear and unequivocal. They may be capable of being understood in more ways than one, they may be doubtful or uncertain, and they may lend themselves to various interpretations by different individuals.

 

Following that thought … this means, when differences in understanding are not resolvable, divides in “beliefs” occur and dysfunction, in terms of lack of progress, occurs.

 

Once again, in legal terms, this is called “ambiguity.”

 

void delicious ambiguityParadoxically enough, the word ambiguity itself has more than one interpretation.

 

The general meaning has to do with how things are said, the words that are used, by someone and how those words are understood.

 

Ambiguity occurs where the two are not in alignment. The lack of alignment actually springs back upon the facts themselves in a vicious way — the fact itself comes into doubt.

 

Sigh.

 

But facts are facts. The problem isn’t about the fact but rather most truths are more complex than one fact. Unequivocal truth is grounded in … well … 8 facts <once again, I picked 8 out of the air but you get the point>.

 

This problem gets compounded by how people elect to actually use facts.

 

Using my 8 let me tell you what I mean. The expert, the most knowledgeable, array of facts truth findingwill stack up the 8 facts from top to bottom in order of priority … but all relevant to making and truth unequivocal.

 

 

 

Then we, the non-experts, get in the game.

 

Some of us use the highest priority fact … and that is all.

 

Some grab the facts we want in the order we want and create the truth we want.

 

Some may actually use the 8 but decided to prioritize them in a different order.

 

All are using facts. Most are using them improperly or in an incomplete way. And, inevitably, 90%+ end up with an “I believe” and not an “I know” stand.

 

I know. I know. We all wish truth could be easier and, in fact, many people flippantly suggest truth is simple <or simpler than we make it out to be>.

 

Here is what I know about that. Using the thought I used upfront in this piece “… when you hear hoof beats behind you don’t expect a zebra.”

Well.

An expert, maybe a horse trainer, could hear the hoof beats and tell you with 95% confidence the breed, the weight and the type of horse coming up behind you. The dreamer will suggest it could be a unicorn. The pragmatic will narrow it down to a horse, zebra, antelope or some 4 hoofed animal.

truth facts numbers understand question

Truth is less than simple and more in need of facts than we like to admit.

 

Yes.

 

The trouble with unequivocal truth is that it usually takes ‘one more step than you think’ to get there. Unfortunately, the truth about this is most of us don’t make it there.

 

We stop short.

And I tend to believe most of us know we are stopping short. We like the facts that we have but we, at the same time, know there are most likely some more out there that could be useful. We have 3 or 4 and decide the remaining 4 or 5 are just not that necessary. I guess we bank on the fact if we stop short we have at least grabbed the top 3 or 4 most important facts in an unequivocal truth.

 

Yikes.

 

Dangerous thought.normalizing behavior light matches flame fire danger

 

It’s dangerous in believing we have the most important ones of the ones we decided is enough but possibly even more dangerous is that we confuse an unequivocal truth for a simple “I believe” thought.

 

It is dangerous because “I believes” tend to reside in the negative space. Huh? If you only snag 4 of the 8 necessary facts the debate can never be resolved as the back & forth ends up in the blank spaces around the discussion. Truth is constructed more often by what was not found than what was found <look at what I didn’t point out versus what I did point out> – that is negative space truth.

Uhm.

That is not unequivocal truth.

 

In fact … it poisons the unequivocal truths in a misdirection of specious comparisons.

 

I would suggest that more of us should pay attention to negative space.

Why?

Negative space is usually indicative that a fact is missing. 99% of negative space can be filled with a fact <if only we looked hard enough for it>.

 

All that said.

 

Truth is the axis munid … the dead center of the earth.

 

=============

 

“the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain. The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth.

facts results truth conclude

When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate.

 

Happiness evades us and we spread pain and misery wherever we go.

Each person, above all others, has an obligation to recognize the truth and stand by it.”

 

—–

Jacque Silette

 

================

 

I believe, no, I know the world would be a better place if more of us took that thought seriously. Because if we did than maybe we wouldn’t stop short of the unequivocal truth destination. Maybe we wouldn’t settle for an “I believe” thought and confuse it with a real “I know” thought. And maybe if we did there would be less discussion of alternative facts and more discussion about unequivocal truths on which we could center ourselves on.

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Geez.

 

If Sherlock Holmes says that sure as shit more of us should be saying it <and I conclusion tired of thinking ideadon’t think we are>.

 

 

Unequivocal truth exists.

 

They exist as surely as Santa Claus <yes Virginia, there is a Santa Claus >.

 

We just have to want to get there and not be satisfied by stopping short and feeling good about the facts we gathered … short of the ones we need to reach unequivocal.  I don’t know that 8 facts create an unequivocal truth is the right formula but I sure as shit believe it is on the right path to getting there.

 

 

nights bigger than imagining

June 2nd, 2017

stars and night sky

—————

 

“And the nights, bigger than imagining: black and gusty and enormous, disordered and wild with stars.”

 

—–

Donna Tartt

 

===============

 

“This is the way the world ends

Not with a bang but a whimper.”

 

T.S. Eliot

 

==========

 

 

Well.

 

stars and planets at nightDespite the fact most nights remain the same amount of hours, minutes and seconds day to day a sleepless night can often look bigger than imagined. I have found that sleepless nights are less about restless minds and more about capacity in a squeezed space.

 

Huh?

 

Let me tackle squeezed first.

 

In general the world is a pretty vast place and our lives can seem fairly inconsequential. The good news about this is that within all that vastness there is a lot of room to let some of the more horrible or horribly mundane crap just slip by.

 

The bad news occurs when all of a sudden Life, and the world, shrinks and you feel squeezed. And this can happen a lot easier than one may think.

 

Ponder what I am going to say as “the big squeeze.”

 

Everyday everyone faces some naturally occurring ‘shrinking’ aspects which in and of themselves can’t shrink your Life enough to matter. Let’s just say this is the daily grind of work, chores and family & Life commitments. Some things go well and some things don’t.sometimes the smallest things

And then, of course, there will be a day or two where the things that “don’t” significantly outnumber the things that “do.” because this is day to day shit I view this as getting squeezed from the sides. They kind of suffocate you a little.

But set that aside for a moment.

 

And then there will be some days where you have that ad hoc shit you have to plan to get done … the faucet is dripping, the car engine light is on, someone hit the mailbox, crap like that. 95% of the time this kind of shit never goes as planned. It takes too long or it doesn’t get done right the first time or … well … suffice it to say … the easy stuff never gets done as easily as you would want.

And then, of course, there will be a day or two where the things that never get done as easily as you want actually end up just not going right. This is stupid little shit … but maybe think about it as maybe getting squeezed from underneath – an unexpected aggravating shift on the ground below you.

But set that aside for a moment.

 

And then there will be some days where you turn on the TV or maybe scan the internet news breaks and … well … some shit has hit the fan. Your country has made some monumental decision that seems to shift its place in the world.

Some nutjob terrorist has committed some heinous act to innocent people.

Some “thing” happens that feel like a shift in the bedrock of ‘what is.’ It may not directly affect you but you sense that it is a monumental thing which will most likely affect you <even though you aren’t sure how yet>. This is big shit … this just makes you feel a little like the weight of the world has gotten a little heavier and the world as you have known it has become a little murkier. You are getting squeezed from above.

But set that aside for a moment.

 

life big squeeze

 

Now.

 

I will now get to capacity.

 

Let’s assume on one day all there of things happen … you get squeezed all on one day. Oddly, this becomes a test of your capacity <which implies largeness>. And, yes, maybe it is about largeness. As in how large you can remain as you get squeezed.

 

Some nights it isn’t easy to not get suffocated.

Other nights you find your capacity and push back a little.

Most nights you find just enough largeness to not get … well … too little.

 

But the nights in which all three aspects I outlined squeezed you I would suggest … well … the word ‘forlorn’ comes to mind.

 

====================

 

“Oft hope is born when all is forlorn.”

 

J.R.R. Tolkien

 

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I use forlorn because I associate it with capacity as I am discussing it today.

Forlorn has a sense of shrinking to it in that the good in Life seems to shrink forlorn bird in a cage squeezeand that which is bad seems to grow and you are left with that wretched forlorn feeling which dogs you throughout a sleepless night. Forlorn seems like it is more appropriate than lonely or lonesome in that it specifically embraces a senses of wretchedness and desertion or abandonment … in my mind … ‘despairing of the arrival of a friend … in this case … a friend called Hope.”

 

To me … all of what I just shared with regard to squeezing and capacity captures the essence of the worst of the worst sleepless nights.

And, if I were a betting man, I would bet we have all had a few of these.

 

Ok.

Here is what I know.

 

Most of us get through these nights. Despite the vast emptiness of a night, more vast than we imagined it should be, we cast about among the chaos of the stars and find some light.

I like to think of it as we clamber through the clouds and exist.

 

===============

 

“I will clamber through the clouds and exist.”

 

—-

John Keats

 

==============

And the outcome of most of these nights, in addition to being tired, is out of the gauntlet of forlornness we seem to come out with a degree of hope. point where too tired despair night get to work

 

Hope for a better day <at minimum> and maybe Hope for something better <at maximum>.

 

In other words, out of the bigness which seems to squeeze us if but for a moment we rummage through a sleepless night … one black and gusty and enormous, disordered and wild with stars … and come out a little less black, a little more calm, a little more ordered and a little more focused on some star.

 

 

one of the saddest business things I have read in quite some time

May 5th, 2017

sad numbers hear listen business

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“Where there is little risk, there is little reward.”

 

Evel Knievel

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So.

 

I don’t read Advertising Age often. I never really enjoyed reading ‘insider industry’ magazines and now that I am not involved with agencies that much it doesn’t mean much to me except an opportunity to catchup on the news of some people and places I know.

free-bad-advice-business-blog-contrarian

But today a link popped up in my email:

 

 

What’s the Most Risky Thing You’ve Done in Your Career?

Ad Age Asks Participants at Detroit Brand Summit

—-

 

I clicked on it.

 

I figured the advertising business, while often ground down to a nub by brand managers and clients who have an allergic reaction to risk, would offer some good ‘most risky actions I have taken‘ stories.

 

Here is a sampling:

 

 

biggest risk was undertaking Pepsi “refresh project,” a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and nonprofits that promote a new idea that has a positive impact on their community. “We took money off the Super Bowl, a property Pepsi had been on for almost a quarter century, and we put it into a different idea,”

 

 

Tylenol talking about product benefits and pain relief. His team, however, advocated toward making the message about feeling better with a nontraditional campaign including events.

 

 

single biggest gamble: “Leaving BBDO to go to The Abundancy, which was a little startup incubator that was trying to do things differently and reinvent how advertising worked,”

 

 

“It was a first-ever auto reveal with Snapchat,” Lenard said. “Together we answered a lot of questions internally about who is the audience of Snapchat: Aren’t they 12-year-olds who are never buying vehicles?”

 

——————–

 

Ok.

 

I worked in the advertising agency business for a long time … that is oh no embarrassedembarrassing.

 

If that is risk, let alone ‘biggest risk’, in today’s advertising world as outlined by some people who I assume are leaders in the industry … the industry is in a world of hurt.

 

As a business person I have always embraced the concept of risk … okay … calculated risk. No sane business person is flippant with risk.

All risk is assessed and calculated for ROR <return on risk> … as well as RODN <return on doing nothing>.

 

I could argue that between ROR and RODN you aren’t really taking any risks … you are simply doing what needs to be done to be successful.

 

That said.

I was sorely disappointed by how these people assess ‘biggest risk.’

 

Look.

 

avoid question bomb stink business problemsEveryone takes personal risks in business.

 

Not everyone takes business risks. And business risk is very different than personal risk … confusing the two, or even conflating the two, in a business environment is fraught with peril.

 

Yes.

Business risks inherently include personal risk … but personal risks don’t have particular consequences to a larger business risk – they are more your risks than anyone else’s.

 

I say that as a professional calculated business risk taker. I can honestly say that any time I ever assessed a business decision or what could be construed as a business risk I never took into consideration any persona risk I may be assuming. To me it would simply clutter what I would assume is a decision cluttered already with ‘what ifs’, ‘maybes’ and ‘uh ohs.’

 

I always believe business risks revolved around what is best for the business … and you let the chips fall as they may with regard to you personally.

 

Now.

 

Getting back to that sad list of ‘biggest risks.’

 

People can confuse risk with change. Change is change. Any change includes some risk because … well … it is change.

But change, in and of itself, is not necessarily originality. And that is where risk truly resides … in something original.

 

============

 

“Safe marketing is the riskiest marketing you can do.”

 

—-

Bill Bernbach

 

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organization business elephant adpat nimble get shit done

Anything original is never safe simply because it has no real record of behavior & consequences. That means you are modeling and researching and doing a whole bunch of good smart shit to insure it isn’t just a guess … but … sigh … it is just a guess.

 

That is risk. Risk is a … well … thing.

 

Originality is a real thing … a challenging thing … and a risky thing.

And to be truly original … in some ways … you must ignore what exists and what has been done before.

 

You must abandon the safe and secure.

 

Just think about this little factoid about pretty much any great original idea that has ever happened:

 

  • It’s effective

 

  • It’s always preceded by a meeting in which you will hear ‘are you nuts?’

 

Well.

 

Maybe we all need to be a little more nuts.

Maybe we all need to be a little less afraid of the different.

 

Maybe instead we should focus on what I believe almost all business people really do know … the new and untried can generate the bigger gains then simply changing the status quo or ‘what is’.

 

I would note that originality has a close relationship to exceptional.

 

Ah.

The root of that word exceptional?

 

Exception <please note … that is a significantly different word than acceptable … or safe …>.

 

We are comfortable in our cocoon of what is acceptable and sameness but it is making ‘an exception’ … taking that slightly risky step … that truly pays off.

 

used rainbowsIn business … if you have nothing to offer but used ideas, you are just a used car salesman.

 

And does anyone in business really want to be that?

 

<unless they are in the used car sales business of course>

 

And maybe that is why the article I read was one of the saddest business articles I have read in a very long time – there really wasn’t anything original or any monumental change. Some were personal risks and the business risks were more tweaks on existing machinery to fine tune the operation.

And maybe that is what the business world has come to <sadly> … a world in which tweaks constitute risks.

 

Sad. Very sad.

 

I know risk is difficult. But I also know it is much better than always doing the sure thing – always making the safe decision.

 

The problem is if you really want any progress or growth … meaningful progress and growth … risk cannot be avoided. You must seek ‘the exception.’

 

In the end.

 

I do think business needs to embrace a little more risk.

 

But to avoid being sad about what we do, maybe most importantly, I think business should stop calling tweaks risky. They are tweaks. They are attempts to make small big and the truly big too small.

 

And, lastly, maybe we need to start thinking more often “but it might just work.” I wrote about that phrase to make a point about how we, in business, are becoming far too hesitant to make changes.  There was nothing in the ‘biggest risk taken’ article that convinced me my point isn’t still valid. We embrace tweaks to avoid “but it might just work” actions.

 

 

“Biggest risk ever taken.”

road to success business graffiti

 

 

Shit.

 

These should be monumental type questions with monumental type responses.

 

And if you don’t have a monumental response maybe, just maybe, you need to look around what what you are doing and seeing of maybe you aren’t playing it too safe.

And, most of all, if you don’t have a monumental response, you should not try and make something small monumental.

 

Bigger risk deserves better than that.

Enlightened Conflict