Posts tagged organizations
survival
Feb 6th
“it is not the strongest of the species that survive, not the most intelligent, but the one most responsive to change.” – Charles Darwin
I love this quote.
Mostly because those with ‘brawn’ scoff at those with ‘brains’, and vice versa, when survival (and that doesn’t have to mean life & death but rather success or failure) is being played out.
Regardless of the side someone is on … both believe they have the advantage regardless of the situation.
But.
Chuck (as Darwin was called to his closest friends) suggests you don’t have to be the sharpest knife in the drawer nor do you have to be the strongest tool in the drawer to survive.
You just have to be flexible. Responsive to what is happening. Have a willingness to adapt to the situation.
Flexibility is certainly an advantage if you have the desire to succeed at anything you do (ask any coach). We all face times when we have to deal with situations that do not “fit in” to our routine or our ‘comfort zone.’
I say “tough noogies” (not sure exactly what that means but I bet you get the point).
Adapt or die.
Sure.
One of the most frustrating things in life is when you have done your best and yet things still go wrong. Or maybe you didn’t get to where you wanted to get to (what you were ultimately aiming for).
You have to be flexible.
You have to adapt.
You have to have the ability to fit in a changed situation or to modify your behavior & actions accordingly.
If instead you stubbornly hold on to some things that don’t work … and repeat mistakes … this inflexible will cause failure (or simply not reaching what it is you were aiming for … which is a derivative of some type of failure).
By the way … in other words … continuous behavior along those lines means you will not survive.
Ultimately you have to decide to do things differently to experience different results.
Easy? Nope.
It can be uncomfortable. It can be emotionally draining.
We know that when we are asked to change again and again, the physical and psychological reaction, which is actually excessive stimulation to the system, puts our ability to adapt under massive strain. All the change produces stress and carries with it a physical and emotional price tag. The more radical the change … the bigger the price tag.
Excessive stimulation has at least three levels — sensory, cognitive and decisional. To help us function, each of us has developed strategies or destimulation tactics to lower the level of stimulation when we feel uncomfortably close to the limits of our adaptive range. We use these tactics every day, often unconsciously. By becoming conscious of them we can increase their effectiveness. By examining our own responses to overstimulation we can learn ways of consciously influencing change. We can begin by influencing small events, then expand our influence to larger patterns of experience.
At this but you need to detach and rise above all that you are today so that you can be tomorrow.
You need to not only be prepared to recognize when change needs to occur (typically there is a threshold on where you need to stop fighting the change or risk falling so far behind you cannot catch up or just be ‘eliminated’ at that time … oh … that survival thing) but you also need to be ready to change.
Look.
Everyone has the capability to change.
In fact I have a nifty chart which shows how most people accept & accommodate change:
Its pretty simple but shows that we need to work through the different levels of response to effect change. I would imagine there are several points to be made but here are the two from me:
- you learn as you move through each phase at each point actually changing how you think about future problems/challenges to further change
- you can get stuck anywhere in any phase at any time (the nifty chart actually helps show how easy it is to NOT change because you get stuck somewhere).
So. As change is introduced to you & your life you are forced through all four levels. I would imagine the last conclusion would be to attain the fourth level as quickly as possible.
Anyway.
Survival, and change, pretty much always depends on the most basic first step – believe that you are able to make the changes. And take the first step.
Without that? You have the thought …. but no action.
And the result of no action? Lack of survival again.
All that said …
I tend to believe a lot of people will read the Darwin quote and seek to find meaning within ‘survival of the fittest’ bigger picture.
Think small my friends.
Think day-to-day.
Think “me.”
Think that survival is about adapting to the environment around you.
And adapting means “initiating a new order of <personal> things ….”
”It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle, than to initiate a new order of things. For the reformer has enemies in all those who profit by the old order, and only luke-warm defenders in all those who profit by the new order. This luke-warmness arises partly from fear of their adversaries, who have the laws in their favor, and partly from the incredulity of mankind, who do not truly believe in anything new until they have had an actual experience of it”. – Machiavelli
Bottom line.
Always think about how can you adapt.
By the way … I am not suggesting (and I believe Chuck Darwin wasn’t either) 100% change to adapt … successful change typically begins by pinpointing anchors of stability (one you either have or can develop) which help to make the transition change not only viable but more likely successful for you..
Regardless.
Make change your constant companion and friend.
confessions of an ad man
Jan 29th
Well.
Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot.
And maybe because of that I thought I should take a moment and share some truths.
Because the business (for the majority) is not made up of liars, hucksters, clowns, alcoholics and smarmy assholes.
And mostly we try and tell the truth to businesses and consumers. I say mostly because I admit that there are some moments inside an agency where one of the minority (from the above aforementioned majority) find a voice (most typically with regard to new business) and says things that send a shiver up my ethical spine.
Regardless.
Some truth (I imagine this is just an abbreviated list of truths of which we could add many many more if I were to think about it more).
Advertising is not always about just selling stuff.
Advertising isn’t just a catalyst for buying (or convincing someone to buy) … it is a catalyst for how people see things, think about things and, sometimes, actually do things. I heard Spike Lee once say .. “I feel a responsibility for everything I create <because millions will see it>.” Advertising may be the most powerful thing out there to affect people. We know we are in a business but we also know we impact people significantly more than the sales numbers ever reflect. We in the business never forget this (albeit it may look like we have on occasion). Ok. Let’s just say that the people in advertising who really ‘get it’ never forget this.
That said …
Yes. Creativity is about results & awards (or recognition).
We understand what we do makes an impact … and should be measured by some type of results. On the other hand … because it is creativity we like some creative validation that you didn’t just have to throw mud against the wall to make something stick. The truth is that advertising people thrive on both. And we have to because sometimes bad advertising can generate results. And people get fooled by just looking at sales results (and not examining the results in terms of what people actually think … because that impacts future behavior). Good advertising can generate better results (and better long term impressions). And awards help better delineate between the crappy advertising that shows results and good advertising that shows results.
We like results & recognition. And we like people talking about it … speaking of which …
Social media is actually not that social.
We care about social media. Probably more than most business owners actually do. Many businesses create an illusion of ‘social’ but in reality maintain a relatively non-social business model (as defined in traditional social terms). So. The truth? The term social media has taken on galactic size proportions standing for everything … and nothing. Here is the truth. Most social media vehicles are simply information disseminators. They aren’t social. They permit people and businesses to narcissistically spew forth ad nausea about themselves. What makes the web different is that there is an OPPORTUNITY to respond. If you take part in responding … well … it still isn’t social … it has simply become a dialogue (sort of). It only becomes social when there is some interaction like talking with someone at a party. Trust me on this one … in most cases it remains at stage one (the spewing part). For the most part the current social world is a monologue.
Oh. Just like TV.
Now. This doesn’t diminish the importance of social media and the future … it’s just that the good agencies keep perspective and actually recommend what is going to be the best for a clients’ business.
Ok. Back to TV.
Television is not dead.
One TV ad on American Idol can reach more teens then a PitBull tweet. And make a bigger impression (because you have those funny moving picture thingies).
Anyway. As long as tv executives keep their heads out of their asses often enough to actually produce programs people will watch … there will be TV ads. And as long as there is TV advertising there will be a maddening mix of insightfully educating entertaining executions and pedantic pedestrian drivel waste of :30 seconds.
Why is that? ….
We don’t know what works (for sure).
Sure. There are some basic principles that can insure your advertising will be in the “good” portion of the gene pool but, in the end, setting research aside … people are fickle and clients (in general) find it difficult to make the hard choices (because they prefer to ‘please’ rather than ‘prod’ the mind) needed so that the advertising actually has enough sharp edges on it to stand out. I will say this … give a good advertising agency (not a hack agency) one year to do whatever they believed was the best thing to do and I would bet over 80%+ of everything they did would be good (people like it) and effective (creates results).
Anyway. We are probably like songwriters. We write songs and we know some are better than others when we write them. We also kind of recognize when we write a hit – on the off chance when we write something like that – but you can never be sure until it is actually out there for all to hear & see.
And we do care what people think …
We do care about clients (most of them).
There is nothing better than knowing you have created something people like and generates results in partnership with a client you respect.
Nothing.
The only advertising people who have no/little respect for their clients or nothing good/nice to say about their clients (most typical comment is “they just aren’t that smart”) aren’t good advertising people. And you don’t want to work with them anyway.
And we do care about the people who buy the stuff too, but …
The consumer is not the king/queen.
Sorry to burst everyone’s bubble but if they were (kings & queens) they could demand anything they wanted and businesses would go out of business chasing their fleeting whims.
Here is the truth. A sale is a partnership between the seller & the buyer. At its best it is a marriagelike relationship. In either case … things are balanced … with one not significantly more important than the other. And why is this important? Well. With balance there is trust. And that is the basis for any long term brand or business proposition. Treat them like a king/queen? Yikes. At some point they will believe they are one and … well … treat the company like a serf (that is bad by the way).
Speaking of how people are treated …
Creative people always have a thread of insecurity (or fear).
If people want to wonder why creative people (or agency people in general) do wacky things … well … try this on for size. Remember what it felt like the first time you were in love and decided to say it out loud? You were scared shitless it wouldn’t be reciprocated. Or, worse, someone would just laugh. Well. That’s life in advertising on a daily basis. Creative ideas and ads and thoughts are emotionally, typically insightful, parts of our soul we elected to have the kahones to share with the public. In the end no client is the enemy, the consumer isn’t the enemy … fear is the enemy. Understand that and you understand the people in the business.
Ok.
I am sure I missed some other truths, but those are probably the biggies.
Good advertising people don’t lie. Either by omission or in actual ‘untruths.’ And they actually have the clients’ business interest in mind with almost everything they do … because when a client is successful, even if an agency may not get credit, they almost never get fired.
That’s the truth, the whole truth and nothing but the truth (at least for today).
rat girl thoughts
Jan 27th
So.
I wrote about Rat Girl (Kristen Hersh) awhile back … and have been meaning to come back to the book and some quotable/comment-able thoughts from Kristen and her book.
Let me say this upfront.
Rarely have I found so many quotable thoughts from one book.
Anyway.
There is no particular order for these thoughts & quotes. I simply wrote them down as I read Rat Girl. So there is some spontaneous nonlinear thinking to be shared (and several other posts will follow using specific quotes).
With that … it seems appropriate to start with this following quote because I love music and I tend to believe it is one of the few global forms of communication with the ability to cross cultures and actually bend cultures …
“They <songs> don’t commit to linear time – they whiz around all your memories collecting them into a goofy pile that somehow seems less goofy because it’s set to music. Songs are weird. They tell the future and they tell the past but they can’t seem to tell the difference.” - K. Hersh
Well.
I am not sure I have ever heard a better explanation for why music is so powerful, oh, and timeless. Great songs & songwriters have the ability to capture moments & thoughts in a way that they become timeless …’ or maybe better said they become ‘a relevant time’ to the listener.
And there are really two thoughts here.
Some songs inspire timelessness on things you are experiencing now … they just express eternal ‘truth.’
And the some songs are, well, not timeless.
What do I mean?
Well.
Not timeless is easy to describe. They are of a genre and style and wording that may make it a hit today but quickly slips away into that irrelevance space that most tepid shit ends up in.
But timeless? Whew. That stuff speaks to you forever. Because, as Kristen suggests, they live concurrently in the past, present & future in what they say and how they make you feel.
You hear it and it can make you think of something that was. And you ache, or think or just laugh a little.
You hear it and it can make you think of something that is. And you ache, or think or just laugh a little.
You hear it and it cam make you think of something that could be. And you are hopeful, fearful … or just think.
That goofy pile of thoughts is less goofy set to music … and by being less goofy it makes you think … think about something.
And that is what makes a great song great.
It doesn’t have to be great grandiose type thinking … it is just thinking.
Once again … if you ever need to explain to someone what makes music the thing that is universal globally … just pull this quote out.
It is a timeless quote.
Next.
“Play a grown up ‘til you grow up.” – K. Hersh
Ok.
Let’s think about this one a little.
This was written by a 19 year old. Bi polar. Pregnant. Fronting one of the most avante garde bands of the time. And she is often thrown into environments where she was expected to be a grown up … and make grown up decisions (or maybe think like a grown up).
Putting this quote into perspective … all she really wants to do is be a musician … to create and play what was in her head.
What did she do?
Play a grown up.
I like this one for a variety of reasons.
Mainly because it was written by a 19 year old. And one who embraced her originality (which would almost presume she would balk at being “grown up”).
But I also like it because in its simplicity it is a Life truth.
I think a lot of teens understand this (play a grown up). And will do it … that is if they are permitted to and it is nurtured.
All teens contain originality. That is what youth is all about.
Some young people are strong enough to “play grown up” on their own (see Kristen Hersh as an example).
But most young people aren’t strong enough … okay … maybe ‘resilient enough’ is a better way to phrase it. They seek to fit in first and foremost. It’s the safest path. And, therefore, true originality is few and far between (being part of a flock isn’t conducive to originality).
So. She reminds us that even those teens who are grown up – are simply acting like it … that is until they actually become a grown up.
Ok. I say all this to make a point.
We adults can either nurture it or destroy it. And destruction is a lot easier than nurturing. Destruction can happen in the smallest word or action.
We adults need to remember this. Not all teens are as strong as Kristen Hersh. Most are more fragile. Does this mean we should pamper our youth? Absolutely not. But be cognizant of repercussions of our actions as we nurture.
Also.
There is a business side to life, yeah, I said life. By business I mean there are rules of the road we all have to follow on how we are supposed to act, what is appropriate or not, all that stuff we need to do and are supposed to do … if we want to get what we want. And this is true regardless of your age. and to make it trickier it all varies depending on the situation.
What do I mean? If you are 19 but put in a situation surrounded by 40 year olds you have one of 2 choices …
(1) act like a 19 year old and get nothing
(2) or act like a 40something and get what you want.
Simple to do? Nope.
But if you don’t even try and act like a grown up and you are 19 in this situation I can promise you one thing, unequivocally, you won’t get shit.
In the end? Play a grown up until you are a grownup.
Another awesome quote in its simplicity.
Next.
This one is mindboggling as she, in her own words, defines passion in life.
“I think you need something in your life that is both beautiful and necessary. A person or a mission or a place. Beautiful might not be pretty and necessary may not be understood, but, still … I think caring, not death, is the passport to heaven.” – K. Hersh
Ok.
I have been tempted to have this quote framed.
And, once again, from the mouth of a 19 year old.
“beautiful may not be pretty and necessary may not be understood.”
Whew.
That is chill bump type stuff.
Not all passion is shared. And what is necessary to you may not be necessary to someone else.
Frankly that thought may be one of the most difficult for people to grasp.
We so often set a ‘standard’ for what is good, acceptable or the ‘best’ for people.
So what happens to the people who don’t ‘fit ‘within the guardrails? They are oddballs … out of the norm or mainstream … and are forced to swim upstream.
Shit. So what about the majority who do go easily within the guardrails? Maybe they never get to see what is beautiful and necessary (what a fucking shame).
Regardless.
This quote is a big thought. A thoughtful thought. And rather that have me define it or explain it I just posted it so everyone could read it … and all I ask is for everyone to think about it.
Because, honestly, I cannot stop thinking about it.
Next.
“If you play too many wimpy chords you’re just asking for wimpy scales. Play colors.” – K. Hersh
This one is awesome for not just for musicians but for anyone in the creative business.
Shit.
This is actually awesome for anyone.
A lot of people are really successful playing it safe. Or doing what others have done. And then there are the few … those who play colors.
I am not suggesting, using her words, that it is bad to be ‘wimpy.’ Because in this case wimpy isn’t bad … it’s just … well … maybe not aspirational. And that’s okay because not everyone does aspirational stuff. And not everyone SHOULD do aspirational stuff. Not everyone s wired for that.
But.
Boy.
“Play colors.”
If you are even closed to being wired this way this simple quote is pretty powerful.
Me?
If I could have one thing in my obituary it would be “we saw colors when he was there.”
Do I believe I deserve that now? Nope.
But that is surely what I am aiming for.
Ok.
This is the last quote I will use from the book.
“Everything about Betty is huge, bigger than life. I’m smaller than life – so unremarkable that I’m practically invisible.” – K. Hersh
So.
I lied.
There was an order in the quotes … at least I that I purposefully put this one last.
For a variety of reasons this one really struck me.
And, no, you don’t need to know who Betty is to think about this and understand it.
But.
Think about this as you read this quote … fact here was one of the most talented songwriters and singers of her generation … and she thought herself unremarkable.
And small.
And it got me thinking.
That word unremarkable.
It’s a big word.
Maybe even an immense word when referring to oneself.
Maybe I like this quote not because I am as talented as Kristen Hersh … but rather because I feel unremarkable.
Not in a bad way. Just that in comparison to some pretty remarkable people I have been fortunate to have known.
Frankly … I tend to believe a lot of people feel the same way. They feel unremarkable. And maybe not invisible but … well … not remarkably visible to the broader world.
And yet I, just as most people I imagine, would like to do something remarkable.
C’mon.
We all want to leave something behind… but how do we do that when we are so small in life.
So few of us actually make an impact … well … a really big impact.
The kind of impact that makes you remarkable.
And I do think the majority of us feel small and insignificant on occasion (if not the majority of the time). I know I do.
And once again that’s not bad. It just is.
But I want to make a difference.
Is it “making people see colors?”
Or implementing the global education initiative?
Or something else?
Heck. I don’t know.
What I do know is Kristen captured the essence of our smallness in a way that was clear and concise and thought provoking.
And it made me want to be sure I at least tried to do something that, in the end, was visible.
So.
You may not like the book (Rat Girl).
And you may not like Kristen Hersh’s music.
But, boy, you gotta like how she takes some really complex thoughts and breaks them down into some really simple words.
Thank you Kristen.
to be yourself or nobody
Jan 26th
“To be nobody but yourself in a world which is doing its best day and night to make you like everybody else means to fight the hardest battle which any human being can fight and never stop fighting.”
- ee cummings
Just when I think the battle to be yourself ends when you have gained a certain maturity and finding a place in time when you are “comfortable in your own skin” and whatever success you have attained (which creates at least some affirmation that “yourself’ has some merit) I am reminded that good ole ee was right … it is the hardest battle and you never have to stop fighting a world doing its best to make you like everyone else.
Ok.
To be clear. I am not talking about doubting yourself.
This is about being distinct as an individual … and facing those who maybe don’t want you to be like everybody else … they just want you to be like them.
Here’s the deal.
ee never worked in an organization (as a poet he worked for himself).
So maybe he missed out on the business organization aspect. Because, sure, the world does its best to make you like everybody else but in the business world you often face leaders who try and wear you down seeking to ‘do it my way.’
Well.
Sometimes that is okay (I am not suggesting it is always wrong).
But I sometimes see organizations do their best to take their best & brightest (who are often the most distinct) and constantly do their best to recreate them in a likeness of themselves.
For young people this is often what I caution them to be cognizant of:
Almost every man wastes part of his life in attempts to display qualities which he does not possess, and to gain applause which he cannot keep. ~Samuel Johnson, The Rambler, 1750
Applause is a tantalizing mistress.
And sure. On occasion you may be able to walk in someone else’s shoes and be comfortable … but the most comfortable will always be your own.
And just as each day you put your shoes on and head out we all need to learn to put “yourself” on and head out every day.
And be comfortable.
Oh. And put on a personality & character Kevlar vest.
Because this is a tricky one in the business world.
And I do believe it matters what age/experience you are. Well. At least in terms of what issues your Kevlar vest is trying to deflect.
Younger people are still being molded as well as molding/shaping themselves. So, in general, they are protecting their soul as well as some core of distinctness that kind of makes them who they are (they may get confused at times by mistaking external – how I dress and how I speak – as core distinctness but that is a different post for another day).
But older people have a more solid ‘mold’ and have to be more careful when choosing who to work for, work with and the culture of the organization.
I am not sure this is the best advice to give anyone but I tend to like ‘black & white’ thoughts more because … well … they draw a clear line you can see when considering where to step:
It is better to be hated for what you are than to be loved for something you are not. ~Andre Gide
In the end I guess what I am saying is … if you cannot be yourself, who you truly are, day in and day out … at work and not at work … you really kind of become … well … nobody. Harsh thought? Well, yeah. But sometimes truth is harsh. Oh. And sometimes truth is enlightening … and freeing.
So. Maybe I should end this way …. at minimum … choose to at least know who ‘yourself’ is. Then at least you know what choice you end up making between what you are and what you are not.
fearless work
Jan 19th
Creativity is a tricky thing.
Having been involved in the creativity business in some form for over 20 years I recognize that the best of the creative best are … well … part insecure … and part fearless.
And it’s the fearless part that I am going to write about because I saw this quote somewhere.
“I seek fearless work that challenges me”
- choreographer Martha Graham
This is good stuff.
This is the kind of stuff not for the faint of heart.
And, frankly, this is the kind of stuff for few people.
Because this quote is indicative of someone whose heart lies in doing fearless work.
Oh.
Fearless work means being fearless of failure.
Fearless work does NOT mean doing something wacky just for wacky sake.
Oh. But that is the first thing people who condone fearless work bring up.
You hear words like “stupid” or “what were they thinking” or “I could have told them it wouldn’t work <or be popular or be liked>.”
In my mind those are words of people who fear work that looks fearless. This fear can be disguised as a variety of things … discomfort in something new … misunderstanding … lack of ability to recognize something.
Whatever.
This is about people who actually DO the fearless work. Because people who seek to do fearless work recognize several things:
- how difficult it is (even though it may seem simple to the creators)
- how unpopular it may be
- when to stop being unpopular (the guard rails in fearless creativity)
in fact. I am going to use someone else who pursued fearless work to make the point. Kristen Hersh. The Rat Girl. One of the founding members of The Throwing Muses.
A teen I may add (just to make another point that teens can often be wiser beyond their years).
Here is what she said about the difficulty of pursuing fearless work:
“do you know how hard it is to not know how to sound like other bands? There aren’t any lessons to teach you how to do this and no one can help us figure out what <to play>. It’s hard to learn something that no one can teach you.” – Kristen Hersh
Actually.
I wish I could share this with anyone who is critical of any original idea so they could think about the fact someone is doing something that was self taught … because here was no one to teach).
Sometimes doing fearless work is difficult because you are forging your own path. There are no lessons. There are no rules. There are no guardrails. In fact. The real difficulty is knowing when to put up your own guard rails. Knowing when to stop innovating and just be … well .. creative with fearless work.
Kristen, as a 19 year old teen, pursued fearless work and did some amazing stuff (along with her fellow teen and musical genius in her own right … Tonya Donnelly).
Anyway. I think the fearless ones tend to hear and see things the rest of us don’t. In simplistic terms it is only popular in their own heads.
And unfortunately for the fearless there is only a minority who truly understands what they are doing:
(Kristen Hersh) … “but we play unpopular music.”
(producer) …
“that’s exactly what you play because you’re inventing something. You’re gonna be hugely influential.”
I do believe the best of the fearless best recognize that what they do is unpopular to the majority.
They may not like it. They may not embrace it. But they understand it. And fight their way through it.
Because it is a fact.
All the truly influential fearless creators didn’t have it easy early on. They were creating something … inventing something.
In their fearless work they were paving the way for people to think differently, see differently … just experience something different. Yeah, I know, that is what being influential is all about. But that doesn’t make it any easier.
Fearless work is often unpopular initially.
But there is a difference between bad unpopular and influential unpopular.
Good fearless is about understanding the guardrails.
Oh. Yeah. Those guard rails.
So how do the fearless know when to stop innovating?
“when you start to suck, stop” – Kristen Hersh
Sounds simple … but I believe the best of the fearless best have an internal quality control. In the mind’s of the ‘less mature’ innovative thinking maybe the guard rails are less defined. But. In the best of the fearless best they have that inner barometer to recognize what sucks and what doesn’t suck.
Oh.
And before we start putting too much weight on ‘less mature’ and associating it with age I would like to remind you that Kristen said this last quote when she was 19 (oh, these smart teens as I like to remind those wise stodgy adults).
Like I just said.
The best of the fearless best have an inner barometer. They are born with it. They are born with the guardrails.
But this doesn’t mean there isn’t fear.
Even the fearless creative people have fear.
Everyone has fear (lest we forget).
“We fear the idea of something more than the thing itself.” Steve Chandler
Fearless work means loving the idea of something more than fearing the thing itself. I imagine that thought encapsulates most good things in life. But in this case those who pursue fearless work have overcome their fear in pursuit of what is good fearless work.
Martha Graham.
Kristen Hersh.
A number of other people whose quotes I just didn’t use.
All pursued fearless work.
And created beautiful things.
And influenced how the rest of us looked at things and listened to things.
As for you & i?
All we can do is …
Act.
Do.
Create.
And seek our own version of fearless work.
And in the end maybe we are lucky enough to positively influence people.
And, at its best, maybe we actually be influential.
the more things change the more they stay the same
Dec 27th
First.
Because of the business I am in (marketing advertising business consulting) I am constantly inundated with the buzzwords associated with the “new and unique” … and all the pontificators who spout them … and how people are constantly suggesting the world is changing – like it has never changed before.
Second.
Because of the age I am at …. I am constantly inundated with how people of my generation suggest <state> how today is more difficult for people than ever before.
I admit.
I kind of chuckle when I hear all this.
I often seem to create a maelstrom of conversational misery when I state things like “change is the constant companion of every generation” … or say something like “it isn’t any more difficult for this generation it is just different.”
Frankly. Most people my age think I am nuts when I say it. Shit. Most people any age.
Or think I am out of touch with what is happening around us.
Ok.
If I were sensitive, I would care.
Or more likely I would care if I didn’t find quotes like this.
“… my spirit is also cheered by the obvious tendencies of the age in which we live. No nation can now shut itself from the surrounding world and trot around the same old path of its fathers. A change has come over the affairs of mankind. … intelligence is penetrating the darkest corners of the globe.”
This sure sounds like something you may have heard on CNN or BBC from someone talking about what is happening in the Middle East or Russia.
Or maybe on CSPAN talking about the shifting global economy.
But.
Think 1850 (or abouts).
Think Frederick Douglas in a speech in NYC.
Think about the fact that each generation has faced some radical change and thought process and attitude.
Yup.
The more things change the more they stay the same.
what also stays the same?
Each generation gets “left behind” as another races toward what will be.
And there is friction between generations. It is friction created because the generation always being left behind is the older one.
The one that is supposed to be smarter.
The one that is supposed to know the best.
Well. Is this a generalization? Sure. But the truth? Mostly.
Pieces or parts smarter and know the best? Yes. Sure.
On the whole? Nope.
Ok.
To be fair. A minority of those being left behind actually enjoy the ride. They empower the youth. Fuel it. Guide it. Not restrict it. Those few get to enjoy a longer thrill ride.
But they are few.
On the whole the majority of the older generation holds on for dear life to what they know and makes them comfortable. And it would possibly be okay of they did that and remained silent … but instead they complain about what is lost within the following generations and try and slow change.
It is too bad.
For by focusing on what is lost they neglect to have the amazing opportunity to see what is gained.
But.
Regardless.
In the end.
Change comes upon us whether we want it or not. As Frederick Douglas said in 1850 … ‘you cannot ignore the intellect of the world.’
True in 1850.
True in 2011.
True in 2172.
Ok. Moving on to business.
Yup. A comment on the business aspect of this thought (older generations holding on to older thoughts).
This is the craziest aspect.
Big business is always (ALWAYS) slow to change. It is part of their personal survival-thinking DNA.
But its actually death-thinking DNA.
Creative Destruction is all about the small (entrepreneurs) disrupting and destroying the status quo and that of ‘the big’ and through the destruction they begin recreating what is right and good for the economy.
So.
After reading that you may think “old” entrepreneurs would be part of the minority “happy few change agents.” (the few who recognize that the more things change the more they stay the same)
Well. Nope.
Most typically they are actually the worst ‘non-change’ offenders.
Yes. All generations exhibit more conservative less risky behavior as they age.
But. Successful entrepreneurs, turned successful independent business owners, seem to most often exhibit this conservative (on steroids) behavior. My guess it is driven mostly by fear of losing what they gained (by the way … thinking this way isn’t exactly a stupendous growth strategy nor a healthy business environment if you want to have millennials as employees). But I also believe there is an aspect of refusal to let go of things that brought them that success.
That which made them successful they now disregard, and have discarded, under the guise of “maturity” or ‘mature businesses need to be managed differently than growth businesses’.
Oh.
And it is all compounded by their belief that past failed attempts should be avoided (even if someone has a thought on how that “failed” scenario could be viewed differently and therefore maybe the learning from that experience may have been flawed).
Now. I am not suggesting all past experience should be ignored. Or that successful entrepreneurs need to completely relive their aggressive risk (but smart) behavior that carved out their success.
But older business owners need to let go of some ‘beliefs.’ Not because they are wrong but rather because they are wrong ‘now.’
In addition sometimes new people provide new perspective on their growth (success & failures) experience. The new people possibly have just seen “from the other side” and discern different learnings.
It is fresh perspective.
And most independent business people lose perspective as time goes on …. because they have cocooned themselves within their successful behavior.
Regardless. This rant post all comes down to several overarching thoughts.
Each generation faces radical adversity.
Each generation facilitates extraordinary change (beneficial as a whole).
Each older generation is extraordinarily reluctant to release that which is comfortable to them (and what they “know” … or believe to know).
And, lastly.
We older folk, manager types, should reflect upon this.
Why?
Because we are managers. And we are managers of those who will beget what will be better than what we have done or created. That doesn’t diminish what we have done. And we should embrace the fact we have created an environment for others to go farther than we were able to go.
We wonder why managing young people (call them millennials if you would like) is so difficult?
Well. It is because we are holding them back (in general). It’s like trying to tame mustangs in the Wild West. Except we, unlike the savvy old cowboys, don’t reflect on the beauty of the wildness of the mustang as we try and tame them. We simply see the wild untamedness and believe it is a shame they are so wild.
Older managers, to be successful, need to admire the beauty of the untamed. And not seek to break the mustangs but rather guide their energy to enable them to take the herd to the heights it deserves.
A poetic metaphor (bad one)? Maybe.
But certainly something worth thinking about.
The more things change the more they stay the same.
if your reason for being is big enough
Dec 14th
Ok. This is a simple idea in concept but fraught with peril in implementation.
The concept.
If your reason for being is big enough you will get noticed.
I will state the obvious behind this thought just to get it out of the way.
If your reason for being is big enough there is …
- no need to stand in the middle of a room and shout for attention.
- no need to do cartwheels in the middle of a mall.
- no need to run naked in the middle of a soccer match (thank god).
- no need to wear a clown suit (unless you are a clown for a living).
And best of all …
- no need for a dozen jelly donuts (or bagels) or any food bribery when you go to meetings.
If all that interests you then keep reading.
Let me begin by defining ‘reason for being.’
I mean what you stand for and what you say and what you do day in and day out. What you want to be seen as and ultimately known for (not something tangible … something intangible).
And while this could be about companies and business (and I may try a word replace just to see if that is true) I am gonna keep this one focused on you and I and us (as individuals).
Ok.
Whether we admit it or not we all want to be noticed.
We don’t want to be overlooked or underappreciated (for either a talent or just as a person).
That is normal. And has nothing to do with ego or ‘humbleness’ or any of that type of stuff.
This is just good ole self esteem and such. This is just about receiving some confirmation that your existence matters (in normal words … ‘you matter’) and some positive reinforcement for self being.
And I decided to write about this not only because I hate (abhor) the things on the ‘no need’ list I typed but I also believe getting noticed is one of the biggest challenges people face.
It is a fact that Not being noticed is an obstacle to a lot of things that truly matter.
It makes it harder to communicate what you want to say.
It makes it more difficult to make an impact.
And it makes it nearly impossible to change the world (change meaning small, medium, large or extra large in impact).
I say this to make the point that getting noticed does matter. It matters a shitload.
And, once again, getting noticed (in the right way) has never been about being outrageous.
Getting noticed, like any other incredibly difficult challenge, is all about who you are.
It’s about your attitude.
It’s about becoming some color when everything else is black & white.
Its about finding your own way of being distinct.
And mostly it is about finding out what you are good at and being comfortable with who you are as a person.
And if you do all of that … people will naturally gravitate to you (the corollary to that is if people do not gravitate to you then rather than bitch about why they don’t maybe you should begin to reflect upon yourself first).
So.
Some thoughts about being comfortable with who you are (the core to being distinct individually and ultimately noticed the ‘right way’):
- Be comfortable doing what everyone else thinks is wrong.
Now. I don’t mean all of the time. I simply mean on things that matter. Why? Because accomplishing anything that truly matters starts with the belief that you may have to be different … and its okay to be different. Oh. And not just “shades of gray” different. You have to be completely different.
Yup. Sometimes for people to know that something new is occurring (and want to be involved) you have to commit as a person to capture the essence of the ‘difference’ in what you say and how you present yourself. Oh. And “new” most often comes to life by having the ability to point out things that make people feel uncomfortable (because you are debating the status quo).
In the business world this is called ‘disruption.’ BUT. At its core disruption only is effective if it is relevant.
Being different for different sake is wrong. That is making an empty statement. Be comfortable in insightful relevant disruption.
Next.
- Be candid. Be truthful.
There are ridiculous things happening everywhere. People’s behavior, attitudes and perceptions.
And it is easy to overlook these things because … well … it is easier (and it is ridiculous).
If you want to change the conversation and get people talking with you (as well as about you), start talking about all this ridiculous stuff. Spend the time to create intellectual arguments that get people thinking.
Next.
- Understand effort matters.
Oh. And, in particular, effort for the moments that really matter … well … really matter.
Get it in your head now (no ifs, and or buts) that there are truly no easy get rich schemes. Believe it deep in your soul. Etch it somewhere on your body if you have to. One of the most debilitating things that can happen is a choice to make personal investments in shortcuts.
No shortcut can replace effort. The same thing applies to vision and how you manage details. There is nothing to do but “DO”. That’s the attitude that you need to have. And if by expending massive amounts of effort on things that matter you happen to gain success, then absolutely enjoy it. You will get noticed for the effort on what matters.
Is this true all the time? Nope. But consistency wins this particular game. You will be tempted by the short cuts (we all are) but deliver the effort on the things that truly matter on a consistent basis and you will get noticed. I guarantee it. And you will be noticed for the right reasons.
Next (and last).
- embrace (some) vulnerability.
This is the last one and the most difficult one.
Maybe I could have just written, “be human” but vulnerability is a much more powerful concept. And it takes some real kahones to embrace this one.
Why is this important to getting noticed? Well. People are flawed. And people like people who are flawed. Perfection scares people. And, honestly, no one is perfect.
We all have things that impact us so emotionally they, well, bring us to tears. And those are things that you need to be talking about. You need to be passionate. You need to show you actually care about something. Care so much that you are open to getting hurt. Care so much you become vulnerable in some way. It shows that you live your life, willing to get hurt on things that matter, and are honest about what matters most to you.
So. In the end?
It all starts with you.
If your reason is big enough, your cause worth it enough, being noticed will be the least of your worries.
you know you have done something right
Dec 5th
so.
You often know you have done something right if you have pissed someone off.
Ok. That was extreme.
How about not everyone. Just some people.
Really? (you say).
Yup.
Great ideas and thoughts tend to be polarizing.
Now.
Let me be clear.
Some ideas are polarizing because they are just, well, stupid & bad.
That is why I opened this with “often.”
What made me decide to write about this is because a pretty good Axe deodorant commercial was banned. And if you would have told me I would have typed “pretty good Axe commercial” a year ago I would have laughed out loud.
I have found most of their advertising banal, juvenile, simplistic to the point of being mindless and pointless.
However.
I cannot argue with the fact Axe knows exactly who their target customer is and what makes that customer tick.
And I also admit I love the focus. Too often companies want to be everything to everyone … and even if they do make a choice they don’t make the hard decisions in their communication to go for the jugular with that target customer.
Axe is about late teen/young 20’s guys.
Axe is about what matters to these guys is girls. Oh. And not just any girls but good looking girls (you may not get them but you certainly want them).
And recently some Christians took offense to how Axe approached that thinking and figured out a way to get the commercial banned.
In my eyes?
Any time Christians (or any group driven by a philosophical stance for that matter) gets your commercial pulled you have probably done something right.
Here is the Axe ad:
Angels will Fall: http://fashionetc.com/news/beauty/3620-axe-deodorant-ad-ban-christians?utm_source=outbrain&utm_medium=cpc&utm_campaign=launch
Being polarizing at its best means you are not just reacting subjectively or spontaneously but rather the thinking is anchored in some kind of truth. Sure. The truth may be demonstrated in some vivid or extreme terms … but it is a truth.
Axe?
Young men want to have beautiful women attracted to them.
Even more of a truth?
Average looking young men want extremely beautiful women attracted to them.
Even more of a truth?
Average looking young men want extremely beautiful women SO attracted to them that they don’t have to be overt and take a chance of getting turned down and have the women come to them.
That is what Axe has anchored their over the top vivid metaphorical advertising on.
Should it be banned for its metaphor? No. In fact it is silly to do so (although Axe has to be ecstatic for all the free public relations they are getting).
Should Axe be lauded for using this metaphor? Yes.
It is good advertising.
It is actually smart advertising (beyond the fact it is actually entertaining advertising).
And my sense it is effective advertising (what young man doesn’t want to think beautiful angels will fall from the sky for them).
Look.
Doing something marketwise that gets banned (and actually knowing you have done something right versus just something that was stupid and should have been banned) has to begin with a mature, realistic, insightful and rational perspective.
By definition, oppositional thinking means you are aware of some existing premise or position and that you are thinking in comparative and contrasting terms.
Great communication captures the distinct individuality of the brand/product/person and often challenges or pokes playfully at the conventional belief. And, yet, through vivid metaphors encourages fresh and evocative/provocative expression.
Sometimes this is called be ‘smartfully disruptive.’
Sometimes it is just called being smart.
Expressively being disruptive, or taking the status quo and making it absurd, is just good ole plain smart oppositional thinking. And with Axe they have used great target insight in that it combines a challenge to authority or ‘the way it’s always been’ tradition.
It’s a beautiful use of skewering the high-minded and the rigid and/or self-righteous (which young men in particular love to do).
As a guy named von Oech said in his book, Whack on the Side of the Head, said …
“Sacred cows make great steaks.”
As I said upfront … I have never been a big fan of Axe marketing but this idea is brilliant.
And it is EXTREMELY well produced.
Oh.
And it must be working because I just heard that Axe deodorant is in the top 5 (#4 I believe) items most often shoplifted from grocery stores. Now that, my friends, is advertising creating demand.
your soul’s value
Nov 21st
ok.
This isn’t a religious post.
Nor is this about selling your soul to the devil.
Its nothing really that deep.
Ok.
Maybe its deep just not that kind of deep.
This is simply about how far someone is willing to go to sell. Or maybe better said how far someone will go to get money, or fame or power or something they desire.
What got me thinking about this?
if you ever want to learn what your soul is worth go work at a smaller to mid sized advertising agency (although I envision a lot of people in sales also face the question at some point or another).
Oh.
That reminds me of a Mark Twain quote:
“Go to Heaven for the climate, Hell for the company.”- Mark Twain
While I chuckled when I read this it was admittedly a painful chuckle.
Painful because I cannot tell you how many times (suffice it to say … too many for fingers and toes) I have been in new business meetings when it was painfully obvious that whatever new business we were discussing was so wrong for us as a client. And yet the conversation kept rolling around and rolling around under the guise of “they would be a good client” (because they have money).
Don’t get me wrong.
I like money.
But not all money is the same.
Some money fills your soul and some empties your soul.
And by soul I mean your inner value compass.
People who are defined solely by money can argue this until they are blue in the face. In fact there is even a selling “event” called selling your soul.
“The live Selling Your Soul event in NYC is over, and we’re all rolling on a wave of vivid business-building bliss. It was a high-gloss experience, where we intimately unpacked Burning Questions on messaging, marketing + online money-making, the myth of work-life “balance,” fearless price-raising, prosperous collaborating, and getting Witnessed for what you’re worth.”
Attitudinally one of the owners summarizes it by “I make my own economy.” (I actually kind of like that thought … philosophically)
And (to be fair).
That same owner uses money to balance her moral compass: “I kicked off GirlUp with their first substantial donation, proving once again that lots of cash can = lots of impact. Philanthropy is the bottom line.”
Yet. Here is my struggle with her philanthropic angle.
I would argue with the owner in that philanthropy is not her bottom line. Her bottom line is money. And she uses her money to create her balance (note: although … their website is strewn with words & thoughts that their soul is defined by a combination of fame & fortune).
Regardless. I wish it were that easy for me. Because it is not.
Look … I recognize the issue … who wouldn’t want to be recognized or have a generous income or a dream vacation home?
Face it. We all do.
But at what price? And does the end justify the means? And, obviously, WHICH end justifies the means?
And that is what I mean by emptying your soul or filling your soul. Because in the end (whether that be mid life or at ‘the big finish’) you are judging your actions not by tangible things but the intangible balance of self worth (I purposefully chose ‘worth’ because it is some combination of fruits of labor and self esteem).
It is interesting because I have seen a variety of ways people justify how they sell their soul:
winning
To these people its all about winning. Winning at any cost. Or just being able to say “I won.”
But (here is the news). winning is not always good. There IS such a thing as a bad win. But people who define their soul by winning don’t see that (or they may but justify their actions based on “we won”). Am I suggesting this aspect should be about fair play? No. not really. This is about playing by your moral compass.
money
The thought that everything leads to some magical pot of money that will erase all of their problems. These people believe that fancy cars, designer clothes and big houses will make life better. This person may try to balance it with some philanthropic aspect (typically toward the end of their lives – see Andrew Carnegie as prime example) but they are consistently willing to ignore any moral compass within their pursuit for money.
fame
Yes. The spotlight is a dazzling temptation. And that same spotlight can blind you as to the wreckage around you. But to the one seeking fame maybe that is the beauty of being in the spotlight – the only thing you can see under that glaring light is yourself. What can I say more than that? I guess if you really want someone to worship you maybe consider becoming a benevolent dictator instead.
Oh.
And the worst of all?
being liked
This is a sneaky one. Maybe its you want people to like you … so you sell your soul to the highest bidder. (again, especially IF they are someone who holds a prominent position, this is an action leading to personal moral decay … if not total destruction). This one is insidious in that it creates self definition by having NO self definition. You may as well have sold your soul to the highest bidder … just make sure it isn’t the devil.
Anyway.
In the end I know the decision I have made. And that is always to be true to myself. Tell the truth. And seek good wins (not any win).
And I have found I cannot work places that don’t feel the same way. Not really just because of me … but because I find that companies that sell their soul doesn’t create a corporate culture which I like nor a culture which I ultimately believe is healthy.
And lastly. And maybe most importantly to me. I don’t believe it teaches young people growing up in business the right thing. The senior ‘leaders’ (and I use that term loosely in this situation) simply do not recognize the repercussions of their decision to ‘sell out.’ And that is a shame.
The hell to be endured hereafter, of which theology tells, is no worse than the hell we make for ourselves in this world by habitually fashioned our characters in the wrong way.” -William James
“Habitually fashioned our characters in the wrong way” as the hell we make for ourselves.
Whew.
That is good. Really good words to think about.
I do not believe ‘what is the value of our soul’ or describing being directed by your inner values compass could ever be articulated better.
Selling your soul, even in business, just to get something to have it (regardless of the practical or unpractical reason) is making your own hell you will have to live in. And when you get to that hell maybe you can convince yourself you are a warm weather person and enjoy living where it is always hot … but … you are in your own personal hell.
I know I cannot convince all leaders of organizations to recognize this (because when a leader is in a personal hell it reaches out and encompasses his/her organization and poisons it … either slowly or quickly).
But I do know we can make personal decisions about this.
Be yourself.
Say no and mean it.
Subdue that which tries to destroy you.
Avoid the temptation to do what you know is wrong.
Face the truth that you are doing nothing but being untrue to yourself if you get blinded by money or fame.
In the end … in every decision … each person has to hold on to the core value of what defines themselves at their soul.
Because every decision either diminishes or grows your personal purpose.
And, yes, these decisions in organizations also unify or separate a group of people … even more strongly than a similar language or history (at least in my eyes).
When people live by their core values and convictions the “center” is stronger.
And.
If you don’t have a center, don’t you just fall apart as being just parts?
So.
I am not a big self reflection guy … but I do believe it is worth a minute or two to identify what is your soul, or your core if you don’t want to get hung up on the word soul.
Because if you don’t you may end up selling something you don’t want to. Oh. Like your soul.
VW
Nov 16th
Ok.
VW has always done some really nice advertising. They remain one of the few companies who really has understood that what differentiates them is their product’s brand character and not really their features (or the lack thereof).
What I mean by that is while they will talk about a sometimes quirky appearance or how much gas mileage a VW owner can get from their product (a feature) … a feature, by the way, that everyone is talking about so it is all kind of a blur to everyone watching … they decide to talk about their features within what seems to be a very well defined brand character.
In other words they highlight a feature but do it in such a charming brand personality driven way that it becomes distinct.
And entertaining.
And fun to watch.
And, frankly, just makes you feel darn good about a VW.
If you own a VW you end up saying “hey, did you see that VW tv commercial?” (and feel great that it is your ‘brand’).
And if you don’t own a VW you actually chuckle and get what they were really trying to say (and maybe the next time you are in the market for a car you may take a look at a VW for no other particular reason then you feel good when you think VW).
The most recent example of what I have seen that speaks to gas mileage but does it in a very VW way. In fact it was this tv commercial that made me decide to write this post. Very well done. Clever. And VW to its core.
Vamanos: http://www.youtube.com/watch?v=SsTqGa2gd0E
And, of course, the VW Darth Vader tv commercial is spectacularly charming.
And it is the penultimate example of how do differentiate based on brand character.
I struggle to envision how some agencies would even present an idea so brand character driven … let alone the fact that most of car manufacturers wouldn’t even produce it.
The advertising, even more than selling a car, is a reflection of the company and brand itself. Envision the fact that almost 50 seconds of the entire 1 minute commercial has nothing to do with the car itself. And, yet, the advertising is unequivocally associated with VW.
Darth VW: http://www.youtube.com/watch?v=R55e-uHQna0
And then a commercial that involves a slice of ordinary life which everyone can relate to.
Somehow in this commercial they covered pretty much any and every one who could possibly be considered in their potential demographic profile by finding something similar within everyone’s life … that moment when we sing to ourselves.
Rocket Man: http://www.youtube.com/watch?v=bWy-LCGDsd8&NR=1
So.
Ever since Bill Bernbach infamously touted a VW Beetle in a print advertisement as a “Lemon” VW has maintained a sense of believability and charm and understanding that communicating product ‘truths’ within an honest brand character can create value in people’s minds.
Are VW’s REALLY better than other cars? Nope.
Is there another car brand that REALLY makes the same kind of self-image statement about its owner? Nope.
Others may make different statements (Jaguar, Porsche, Ford trucks, etc.) about their owners but not the same as a VW.
Good stuff.
Oh.
And you know how I know they understand their brand so well?
Doesn’t matter who their advertising agency is (DDB, Crispin, Deutsch) the advertising remains good.
That is a sign of a company that understands what is important.
