Posts tagged organizations

dirty windows

“And I do not assume that my experience is universal. It is simply mine, and I offer it to you as a window, dirty though that window may be.” – opticalnoise (a blogger)

Ah.

Sometimes young people say things with the type of panache you only expect from older people.

This young blogger wrote the quote and I liked it enough to use it.

Experiences are personal (unless there is enough similar critical mass to make it quasi-universal).

And in the business world I often find myself debating with people when they offer their experience as …. well … not dirty but rather … well … universal (and that is an issue).

Two thoughts.

-          Research of one is not research.

-          The odds that the person relating the experience (in business management) actually reflects mainstream American (or any mainstream consumer) is so low that even Las Vegas wouldn’t take them odds.

Bottom line? Realize that your experience is most likely not universal (particularly when discussing business … but beware on personal advice also).

This may seem like a no brainer, but I can’t tell you how often this basic rule is ignored. I think a large part of it is that is because people personalize their experience (or their wife/husband’s) that they cannot fathom that no one else feels exactly the same way.

Anyway.

All that said I am now going to share my dirty window experience list (although I actually stole the thought from a blogger named arina and put my own dirt on some different windows).

I created the list because I almost have it all figured out (yeah … not so much). Thinking back from my personal experiences I believe there are a few universal experiences (let’s call them windows we all peer through on occasion just for the sake of this post) that seemingly work without fail throughout life:

-          The Karma window

Karma is this random thing floating out there in the ether that somehow impacts cause & effect on all of us. Simplistically … for every action there is a reaction. Yeah. Every action <and thought just in case you have forgotten>. It is amazing to me how often we forget that our actions always, yes, always, have repercussions.

Whatever force we exert … things we send into the ether around us in the form of our thoughts, feelings and actions … comes back to us in kind (if not sometimes multiplied). There are no exceptions and you get no free passes. Oh. Please note I included thoughts & feelings in the “cause” column. That is truly the Karma aspect. Somehow … someway … thoughts & feelings enter into the ether as some type of tangible force (or ’cause’) that often creates a nuclear-sized effect. Never forget that.

-              The Life window

This may actually be a different pane of glass in the Karma window. We are all connected by invisible glass in one window … called the Life window. When we hurt someone or when we pass judgment on someone … we are affected as well. Sorry. Life, for some reason, just likes to keep everything balanced.

What that means is you are probably better off (or more likely to be happy) if you attach what you care about (and Life objectives) with good intentions for other people. If you look at it selfishly, when your objectives benefit other people there is less difficulty in achieving them. Oh. And others will assist you. If you don’t look at it selfishly … well … just assume more good shit will happen in your life if you do good shit (and think good shit about other people).

-          The Creation window

Everyone is creative and every one has unlimited creative potential. It is just how you define creation. Create art. Create financial success. Create the most awesome balance sheet your company has ever had. Create a kid that will be the next president. Everyone one of us has the potential to create some type of greatness. You just have to make sure the window is open and the blinds are open. Oh. And make sure you know that you actually have that window.

-          The Neutrality window

Life is neutral. It does not play favorites. This is probably a derivative of the balance thing. In the absence of good & evil Life probably wouldn’t choose sides but rather stay in bed taking a nap. Life does not decide someone is more important or less significant. Life never randomly punishes.  Life never randomly rewards. Nothing is random but pretty much (with some notable exceptions) everything is earned. Everyone is given an opportunity to learn something (which ultimately is the key opportunity for personal success). Everyone pretty much has a chance in Life (albeit it is tougher for some people than others).

-          The Action window

This is the window right next to the neutrality window. In the absence of individual action Life will do its own things in its own time. Life does not just happen to us. It requires our active participation. Remember. Life is neutral. If you are inactive … Life is inactive <with you>. It will not take interest in you until you take interest in it. It is too busy paying attention to people paying attention to it.

-          The You cannot Ignore ‘What is’ window

“What is” will evolve into “what will be” when ignored. That I guarantee. In other words … you will continue to receive what Life gives you even if you refuse to accept it. If we ignore our problems, they will only get bigger and more urgent. If we ignore opportunities, they will cease to exist. If we refuse to learn lessons from the past, larger, more serious, lessons will be given to us. If we obsessively pursue a goal or idea that is not right for us, it will elude us until we accept that we can live without it.

-          The Stagnancy window

This one is the opposite side of the Action window pane. And this one is a warning. Stagnancy is addictive. What I mean by this is, if the view from your window is awesome, you can find yourself sitting there doing nothing but enjoying it. So. This I guarantee … it may be a beautiful view today but if you don’t move … and just stay there … it will lose its appeal. Stagnancy is the death of inner growth and happiness (or seeing beauty in life). When you do not use skills you lose them. Similar, without continuing effort in personal growth, you are doomed to fall back as Life continues moving. What happens then? Obsolescence.  Life, and people, and thoughts, and whatever …. just pass you by.

-          The Impatient window

Impatience is sneaky in life. Sometimes it can disguise itself as ambition or ‘goals’ or things like that. Because the allure, and desire, of success is something we all desire. And we may like the idea of instant gratification or easy success or short cuts … but deep down all of us know that things of value have to be earned. And that is where impatience rears its ugly head. You are peddling as hard as you can toward success … but as look through this window you are impatient, and it is challenging, because you want it NOW … but this window is about patiently waiting for the reward to come in its own time. Ok. This doesn’t mean you should be scared to do things nor shouldn’t be ambitious … this is more about having some common sense. Good things typically don’t come easy. If it were all that easy anyone could do it. Maybe learn to be patiently impatient for success.

-          The Reality-based Optimism window

Here is a reality <2 of them actually>. Negativity begets negativity. If you think negatively I can guarantee you will never attain happiness. Uh oh. But. If you always think optimistically I can guarantee you will always be disappointed (sorry about that).

So can you ever be happy? Yup. By being realistic, but being optimistic. A truth in this window? Good things DO happen to good people. Well.  Let me be specific … that is ‘good people who exhibit some reality-based goodness’. By the way … for anyone who wants to debate the view from this window …. research (published in Proceedings of the National Academy of Sciences)  predicted in simulated models that generosity/trust pays. Mathematically they found it pays to be trusting in the long run even though you will sometimes be cheated (so that is how Santa can figure out how to assess naughty or nice).

-          The Trade-off window

For everything you gain you have to give up something else. A simple complex one.

And the last.

-          The Desire window

This window sometimes has a weird filter over it that makes things not look as they really are. What I mean by that is not everything we go after is what we truly want. Sometimes we only think we know what we want … and sometimes we don’t know what we want until we get it. Maddening? You bet. But everyone has this window. Unfortunately this window is most typically found in the main room so you look through it a lot. This window is also, individually, often the dirtiest. You will be tempted to go to other people’s houses and look thru their “desire window” and hope for some guidance. Sorry. No can do. Your Desire window is your Desire window.  I kind of think they are like snowflakes … no 2 the same. You will probably not have a more aggravating window in your home. Too bad. Every home has one.

So.

There you go. I will admit though … while I made my personal experiences universal … I do look through other people’s dirty windows as often as I can. Like the opening quote said … they offer a view … regardless of how dirty the view may be.

iacta alea est

“the die is cast” (iacta alea est) – Julius Caesar

die is cast by HotWheeler deviantart

I was tempted to call this ‘now or never part 2.”

For this is all about post choice/decision.

And the fact there is no turning back.

The fact that “we have made our choice … and the die is cast.”

<die as in dice>

Julius Caesar said this as he crossed the Rubicon, defying the Roman Senate, and starting civil war.

Caesar was stating that he was making an irrevocable decision.

And, as dice is a game of chance, he will have to play them as they are cast.

I think more people should think this way with regard to choices. Too often I feel people think a choice is simply but of a moment. And the next moment they can make another choice.

And that may be the case … sometimes … but as noted in ‘now or never’ … not all the time.

Some choices are truly forks in the road where you cannot go back and start over.

And I believe most of us would be better off if we thought more of our choices should be thought of this way. As ‘the die have been cast.’

But, hey, that’s me.

Ok.

One more thing.

Let me take a minute to discuss an “irrevocable decision.”

“It is always thus, impelled by a state of mind which is destined not to last, that we make our irrevocable decisions.” - In Search of Lost Time, Volume II: Within a Budding Grove

Now or never is a state of mind which is but a window in time. It is there … and gone. And it is within those windows in which irrevocable decisions are made.

To use the quote … it is within this window you throw the dice.

Now.

“Irrevocable” is a lot like “forever” or maybe “never.” I mean that big, all encompassing, fraught with peril, audacious-type thoughts are captured in those little words.

And that is why many people do nothing in now or never moments. You just hold the dice.

Because it is scary to make an irrevocable decision.

It is kind of scary to know you will have thrown the dice … and will never get to throw them again. And have to play them as they lay. Regardless how they lay.

Yup. That the die have been cast.

But know this.

If you do nothing when it is now or never … Life will cast the die.

And Life will make the irrevocable decision.

Personally?

I would rather cast my own dice.

Nothing against Life but <I am sure he is a great guy or gal> … but I do not know it well enough to trust it with my fate.

now or never

“Sometimes there is no next time, no time-outs, no second chances; sometimes it’s now or never.” – Alan Bennett

Life is tricky.

While there often seems to be unending line of second chances standing outside your door sometimes … well … you look outside one morning and they have all gone to have a scone at starbucks.

And you are alone.

And you can’t play the ‘next time’ card or ask the next second chance to come on in. Or say … uhm … can you wait a minute? <until one of the second chances comes back from the bathroom>

Nope.

Its now or never.

And this gets even trickier.

Because while I suggested a line of second chances typically hangs out outside your door they don’t really stand around. You just kind of envision, and hope, they are hanging around.

What that means is this is a judgment call on your part.

Now.

If it helps … the odds are with you.

Life DOES give you a shitload of second chances and timeouts and next times. Probably more than you could ever use in a lifetime as a matter of fact.

But that’s not the point.

This is about the moment when the odds say … oops … none of them available.

Now or never.

Life walks right on up to you and says … ‘what’s your call?’

And this is actually the judgment call.

Life doesn’t say (in an aside whisper) … “Hey, just so you know, this is one of those no time out, no second chance, no next time moments.”

(sorry about that)

You just gotta know.

I guess the point of this is to remind everyone that while Life is extremely generous in giving time outs and second chances … there are going to be now or never moments.

And you have to be prepared for them.

And do your best to recognize them.

And make a call.

Oh.

And, I imagine, it is also important to recognize afterwards, if you fucked up and didn’t see it, that it was a ‘now or never’ moment.

And that is important because … well … you cannot undo or go back or ask for a second chance.

Because, well, it was a now or never moment.

And you are done with it.

It is gone.

Move on.

Don’t beat yourself up (wasted energy).

Don’t try and fix it.

Live & learn.

It sucks but, trust me, you will get another ‘now or never’ opportunity again one day <whether you want it or not>

And … at that moment … remember …  “sometimes there is no next time.”

Heapsongs

So.

Imogene Heap continues to convince me she must be an incredibly interesting person in person … as well as a talented musician. And she just released another new song … from China.

Think of this:

Featured on TED (magical gloves <that capture sound through motion>).

Finds musical inspiration in almost absurd ways (newspaper printers).

Innovative thinker (YouGov).

Certainly not mainstream (I envision most people have no clue who she is). But certainly way ahead of what I would consider a global collaborative thinker (not just a musician).

First. The song.

Heap is working on her fourth cd. But she is going about it in a really interesting way … it is almost like sh is releasing each song as a “cd” as she rolls out the entre cd one-by-one. While the cd will be a collection of songs written and released individually two months apart each “Heapsong” is a story in itself. As I just said … each song is almost its own cd. People should be paying attention to is concept … REALLY paying attention. Because this may be the way of the future. Full length cds simply being a means to an end (a compilation of individual songs).

The newest song, the 5th, she made in China and is called Xizi She Knows: http://www.youtube.com/watch?v=jgvAx2Bdt-o&ob=av2e

Ok. About the song (and another reason why I think she is one of the most innovative musicians out there today):

We went into a primary school class, where the children were doing their eye exercises, and the teacher giving them their instructions gave us our tempo. The sound of the newspaper printing presses – that became the beat. And we caught this woman who heads up this huge hill to a temple every day at sunrise and screams at the top of her lungs, so the sound of that is now in the middle section of the song.- Imogene Heap

Next.

She worked with YouGov to conduct a unique piece of research.

Imogen wanted to find out more about her fans by working with YouGov to write a tailored survey. Through it, she hoped to discover how her fans first came into contact with her work, when, how and why they enjoy her music, and what it is about Heap fans as individuals that mean they connect with her sound. It is a fascinating way to stay in touch with not only  fan base but a larger base of what I would consider ‘global influencers’ or, at minimum, people who care about issues globally.

YouGov mapping of HeapFans

YouGov Heap: http://labs.yougov.co.uk/news/2012/02/14/imogen-heap-results/

Oh.

By the way.

Every one of my readers (because I assume they read because they like to explore new ideas and be involved in a worldview) should register with YouGov.

While it is certainly UK based it explores global issues as well as UK issues and is really well done. A very easy way to keep in touch with a variety of global issues (and some are serious and some are not).

Here is the registration site: https://labs.yougov.co.uk/account/register/

Next.

I love the fact she has made new technologies and social media integral to who she is and what she does … WITHOUT losing her individualism.

Heck. in 2010 she accepted her Grammy for the best engineered non-classical album (there are so many frickin’ grammy categories its nuts) wearing an interactive Twitter dress <yeah … interactive> specially-made to enable her to ‘bring’ her fans on stage with her.

And.

She has been featured on TED as assisting in the development of “magical gloves” which capture sounds in motion.

I love the fact she is recognizing the importance and functionality of social media as a vehicle for, and measure, of not only engagement but also the possibilities created through collaboration by constantly involving people with various projects.

I have written about her before an this 4th cd but it us using an entirely new innovative approach to writing & recording by releasing one song every three months … because each song is basically being created through collaboration in a two-week song-composing flurry.

‘Lifeline’ and ‘Propeller Seeds’ were the first and second tracks created this way.

For ‘Propeller Seeds’, Imogen invited fans to share their moments of ‘clarity’ with her – namely, the times in their lives when “everything seemed to click” – to inspire her interpretation of this moment in her music.

Anyway.

Fascinating young lady.

And, from a bigger picture perspective, I believe her efforts and working style actually does more to encourage arts & music in people’s lives than any “music & arts is good” advertising initiative. She is involving people … and young people to see how music can be part of their lives.

Here is the Guardian article: http://www.guardian.co.uk/culture/2012/feb/23/30-minutes-with-imogen-heap#1

And if you ever wanted to be part of a song writing process … well … here is your chance. Her cd ain’t done yet.

Enjoy.

wasted or not

Well.

Who would have thought Whitney Houston dying would make me write 2 posts? (not me)

And, while I’m not weeping over her death, I certainly respect her talent and how good she was at her craft.

But. What I do weep over is the fact it seems like when someone like Whitney Houston dies people start blathering about her addictions and shortcomings … and inevitably you see the comment “what a waste.”

Or.

“A sad waste of a great talent with a once in a lifetime voice.”

Well.

Was her life a waste? Really? C’mon.

The woman had more brilliant moments to take with her to her grave then most of us will ever dream of in a lifetime (so the whole “wasted” thing kind of aggravates me).

And as I noted when she passed away … why should we judge her based on her flaws (as if we don’t have any) and by our expectations … but rather by her legacy as a singer?

I admit.

It drives me a little crazy when people start questioning what her legacy will be … for a singer admired for her amazing vocals, but who also battled drug and alcohol addictions that generated tabloid fodder of her health, marriage issues and finances?

Surprisingly (to me) one of the best Whitney articles was written by a Pravda writer (and one who typically almost makes me scream & throw things with his often skewed slightly absurd opinions): http://english.pravda.ru/society/showbiz/13-02-2012/120486-whitney_houston-0/

In addition. I was also slightly surprised, among the spectacle someone calls her funeral, that Kevin Costner stepped up to the plate with a really nice articulation of what I imagine all these famous, talented, people face … insecurities of “am I good enough.” And the day to day neverending subtle, and sometimes not so subtle in today’s world, are you god enough questioning. It has to take its toll.

That is no excuse for how Whitney handled it (the well publicized flaws) nor how anyone handles it. But. In the end. We can only hope all the baggage that people are focusing on evaporates and what’s left behind will be is a focus on a spectacular career of work and music.

There was also a nice tribute from Lenny Kravitz as he was performing the night after she passed away.

Intro. To Push by Lenny Kravitz: http://www.youtube.com/watch?v=DQaTUg1JSw8

(side note: Craig Ross is the guitar player you always see by Lenny’s side – not only is he an incredible guitar player, and showman, he write/co writes the music. Are you Gonna Go my Way was his repetitive riff and the solo. Same thing for Is There any Love in Your Heart and My Love. He, and Lenny, is awesome in concert if you ever have the opportunity to see them).

Ok. Back to Whitney.

Separating the legacy from the lurid isn’t easy. “I’d like to say her incredible voice will trump all in how she’s remembered,” says Yahoo music’s Chris Willman. “Unfortunately, with a lot of entertainers who come to tragic ends, it becomes hard to appreciate their art or how it was intended, without thinking of the tragedy of their lives.”

Anyway.

I wish two things.

First is that people celebrate her life & talent and not focus on tragedy we may associate with her life. oh. And the spectacle ends.

Second.

Mainly because I cannot believe I wrote two things about Whitney Houston.

Because she was just one. And every day approximately 151,650 people die in the world.

It boggles my mind the amount of loss experienced every single day. Its not just the 151+ thousand but the ripples of people affected by each loss.

Maybe part of Whitney’s legacy is that it should remind us all of someone’s loss somewhere that happens every day.

That number I gave you makes one wonder just how many stories are not covered and discussed.  Yet, each is maybe just as important as Whitney’s.

I guess maybe when one really special voice like this leaves us it should make us all think of the imperfection perfection of life.

And remember each and every one imperfect soul not as imperfect … but as perfect in their own way. And that there are another 151649 stories not being told that day.

here an insight, there an insight, where an insight?

So.

Every once in awhile in the ad/marketing business we talk about “what’s the insight that will help us create the big idea?”

Ok.

Not every once in awhile.

Actually ad nausea.

So often your head hurts.

In fact it may be the reason why people in the industry drink as often as they do.

Wow.  I wonder if that is an insight.

Anyway.

Here is an insight to the aggravating people always asking for “an” insight.

There are product insights.

Company insights.

Consumer (or user) insights.

There are category insights for gods sake.

Insights are all around us (I wanted to use a gnat analogy but that could be construed as sarcastic).

Here an insight, there an insight, everywhere an insight (I believe that is a nursery rhyme insight reference).

In the end … a really good insight in marketing/brand management/product development/whatever development … marries the product and consumer needs.

Here is an insight.

Consumers don’t care about products or brands. All they care about is outcomes and results. Let’s , for simplistic sake, suggest that is “need.”

Some marketing insight guru described a consumer insight as “penetration into the target’s collective subconscious to unearth a link between untapped attitudes and behaviors to discover a deep-seated truth that reveals important needs/values the brand can exploit to connect with the target to impact attitudes and behaviors.”

That insight definition made my head hurt.

Especially the “exploiting” part.

But.

I do like the ‘deep seated truth‘ part.

Regardless. Suffice it to say the guru meant “an insight into need.”

<oops. Too simple>

Anyway.

There is no one insight.

And rarely is an insight more than just a window of opportunity (only to be replaced by another “insight” at another time).

The only thing that stays the same? That truth part.

Because the frickin’ truth is that if you want to change something in a consumer mindset (attitude) leading to purchase/usage (behavior) which benefits the brand (sales) … focus on some outcome/result.

Yeah … yeah … yeah … that ‘outcome’ may be a Maslow type outcome (self-worth, appearance, esteem, actualization, etc.) but that is outcome for god’s sake … not some mumbo jumbo on a voodoo thing I want to penetrate and exploit.

It is something real to a person. And if it is real … it is a truth. And if it is a truth it cannot be exploited … it can only be something that can be ‘met.’
And, by the way, if you happen to wrangle up an insightful truth (and make it through the mumbo jumbo marketing maze internally and externally) it really can impact what you do:

-          Product design: how it looks and what it says on shelf or wherever you sell it. Why? Well. Now we can talk about exploiting. Because if you DID make it through the maze I can guarantee you are the exception to the rule … most of your competitors didn’t … therefore you can exploit their failure to do so (marketing gurus call this “weakness”).

-          Marketing communication: this is obvious … but easier than you think (assuming you have made it to a ‘deep seated truth’) … why is it so much easier? Well.

hmmmmmmmmmmmmmmmmmm <I am thinking not humming>… because you have an opportunity to … well … speak the truth. Ok.  It’s harder than you think despite that fact. Because even if you make it to this point (having identified the truth) a shitload of people will panic … they will want to dress the truth up in Lady Gaga like clothing trying to make the truth look ‘sexy’ (or more appealing). Why? Because sometimes people think the truth is too bland and needs to be spiced up.  Marketing gurus make you think this way because they want to call his truth thing something like “an untapped compelling belief”. Yeah. Right. Marketing bullshit. Run away. As fast as you can.

So.  This is easy if you are around people who accept that it is easy.

Ok. Next.

A lot of good insights are wasted. Not just because the window of opportunity closes while you dither around with whether the insight is really an insight or whether it is sexy enough … but because even with a good, or even mediocre, insight it gets wasted because then no one wants to identify who the insight should be communicated to.

Huh?

Yup.

It can be a real head scratcher but let’s say you find a nifty insight against a specific group … and then all of a sudden some genius stands up and says “tell everyone that … maybe they just didn’t know ‘x’ and we need to tell them … because … well … your presentation was great … and we should tell everyone the truth.”

In marketing layman’s terms this is some spineless jellyfish who doesn’t want to agree on a targeting choice but rather go to some broad audience (this is the infamous shotgun versus rifle battle).

Suffice it to say if most CMOs/Marketing/Agency decision makers were generals their armies would be carrying around shotguns and not rifles.

I think the Cosa Nostra called them “luparas” (lupara is an Italian word used to refer to a sawn-off shotgun traditionally associated with Cosa Nostra. The shortened barrel of a lupara lend itself to easier concealment and the lack of choke contributes to a wider spread of shot when the weapon is fired).

Yeah.

Well.

This is sounding more and more like the Valentine’s Day Massacre so maybe it is appropriate.

And it all starts so innocently.

“We need an insight.”

And it sounds simple … align purchaser need, an insight, and customer benefit and you can typically have a great opportunity to identify a good marketing idea.

Maybe it is simple because, once again, success revolves around the truth.

And maybe it is so frickin’ hard because, well, once again, it revolves around the truth.

In the end?

I end up discussing the mafia and shooting myself with a Lupara.