Here is some news. It is official. Sylvester doesn’t allow Tweety to talk.
And if you are under 25 and use Twitter, you’re not the source of Twitter’s tremendous growth.
Oh my. (that part is me)
Here’s the official graph … kind of makes me feel official putting a chart in my post.
I had suggested in the Sylvester meets Tweety post part 1 that those really smart guys at Harvard kind of already made this point. But we have moved beyond the hallowed halls of an Ivy League institute and received information from the hallowed halls of a research company.
How awesome is that?
Nielsen has now produced figures that confirm the trend: young people don’t Tweet (this confirms a largely anecdotal report from Morgan Stanley written by a 15 year old as well as some thoughts shared by those Ivy league guys).
More precisely, Nielsen has compiled data from its NetRatings panel of 250,000 US Internet users and discovered that there are fewer young people on Twitter than on the Internet as a whole: one quarter of US Internet users are under 25, Nielsen says, but only 16% of Twitter users lie in that age range. While Nielsen is only measuring people who visit Twitter.com (not desktop and mobile clients), the analytics firm additionally claims that over 90% of TweetDeck users are over 25, making it unlikely that there are masses of uncounted young people on third-party Twitter apps.
What would a teen say about this (and twitter):
According to him, it has to do with the Twitter question ‘What are you doing?’
This question leads to people telling about what they are doing instead of engaging in a two-way conversation. In other words: Twitterazi mainly want to broadcast themselves and draw attention to themselves. Conclusion: Twitter is not the ideal tool for conversation, the way MSN is.
Well, bottom line, it kind of appears Twitter is great for content discovery.
That’s because, once you find somebody like you, you leave twitter by inviting them to a different platform to have a real conversation.
Twitter is probably a great place to share (in 140 notes or less) and find, but not to sustain conversations and dialogue.
But. That last point isn’t really the point of this post.
The real point is that we cannot blame teens and tweens on the Twitter phenomenon.
Think 25 and up.
Twitter is for old people?