Enlightened Conflict

shifting gears professionally

March 8th, 2017

 

gears working elite blue collar people experience

=========

 

“Don’t dwell on what went wrong.

Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer.”

 

Denis Waitley

 

============

 

“You are always a student, never a master.

You have to keep moving forward. “

 

Conrad Hall

============

So.

 

This is about shifting gears professionally.

watch-your-step

What made me think about this?

 

I recently watched a professional acquaintance who shifted gears.

 

Oh.

 

To be clear.

He shifted up.

 

He had a good business, good business model and a good business sense. In my eyes he was cruising along in maybe 2nd or 3rd gear <good … not bad … and not great> … and then … well … he found another gear.

 

To be clear.

 

When I first saw his business he was maybe in 2nd gear … not really rocking the boat or rocking the world but steady consistent and moving forward and solid business.

 

Looking from the outside in I never saw spectacular but I saw steady. I saw … well … 2nd gear.

 

He didn’t know it but, behind the scenes, I would never hesitate to recommend him, maybe not typically for those who needed to shake the etch a sketch,  but 100% for those who just needed a good engine tune up. Over the years he steadily shifted up to maybe 3rd gear … always steady and solid <good, maybe very good, just not that extra little great>.

 

But then that changed.

formula success steps

One day I saw his business newsletter and … well … I sat up a little straighter and read it a little closer.

 

And read it again.

 

It felt like he had shifted gears.

It now felt like 5th gear stuff.

 

I got the next newsletter.

Definitely 5th gear.

 

He had shifted gears professionally.

 

I tend to believe this happens a lot as you get older.

 

We shift gears.

We reach a point professionally where you have it pretty good, you have some good experiences which have taught you a shitload of different things … and you sit back and scan it all <comparing it to what you have done>.

 

This is where the shift occurs.

 

Some decide to downshift.

 

Some decide to shift up.

 

shift up or downNow.

 

To be clear.

 

There is a huge swath of people in the business world who simply go in to earn a paycheck, their only gear is the one that does their job <mostly well or well enough> and their career progresses in that one and only gear.

I would note, just for the record, day to day business relies on these essential people and their steady gear attitude <so stop giving them shit or look down on them in any way>.

 

This is not about them.

 

This is about the business people who want more. They want to use another gear then other employees … and for the most part throughout their career … they do.

 

Inevitably these people reach a point, maybe some success, maybe a title, maybe it is just some more good experience where they … well … decide to shift gears.

 

up or down shift gearsAnd, yes, this is where some shift down.

 

These ‘shift downers’ have decided they have been working hard and they see the other relatively happy one gear people and say “I am going to slow down.”

 

Some people call it selling out.

Younger people look at these older people as ‘wasted space.’

 

I just call them people who believe they deserve to down shift <so stop giving them shit or look down on them and look to maximize their experience>.

 

This is not about them.

 

This is more about the business people who wanted more … and then see that maybe they could actually “be more.”

 

These are the business people who shift up.

 

And you know what? Shifting gear seems like the appropriate metaphor here because ‘the analogy of ‘shifting gears’ is used to identify and explain the key factors (agents) involved in driving career formation, and describe the level of interconnectedness between these drivers.’

 

To shift up … in order to respond to the pressure … the gears have to be in sync, work simultaneously and coordinate the rest of the body around them.

 

And that is what happens. You have accumulated a lot of knowledge, expertise and experiences <practical functional stuff> and then you decide to incorporate some personal clarity to the horsepower.

 

It is almost like you find some clarity … in yourself professionally which permits you to better identify the largest and most influential parts in the gear box.

And then … you shift gears.

 

I feel qualified to write about this because I did it. I shifted gears up.

And I have seen others in my generation shift up … and down.

 

expectations outcome disappointment 1I will admit that it has taken me awhile to not have disdain for people who down shift … mostly because it is so far out of my DNA I, frankly, couldn’t understand it.

 

But I do now.

I certainly see the value of ‘down shifters’ and believe any organization would benefit from having a mix of good, qualified, experienced, downshifters.

 

As for shifting gears up?

 

Whew.

Seeing someone in my business generation do it is … well … a joy.

Mostly because, in general, the shift is tied to a decision that our generation may have not always been the best for the business world and possibly injected some flawed thinking with regard to business acumen & principles. This means that most ‘shifting up’ is tied to trying to address those ‘wrongs’ or at least try and inject some ‘righter thinking.’

 

I get some shit from people because I am hard on my entire business generation … everyone.

 

Look.follow heart brain tupac

 

I think more of us should be.

To be clear.

 

I don’t expect everyone in my generation to decide to shift gears up but I would like more of my generation to at least understand some of the consequences of our behaviors & principles.

 

And for those who decide to shift gears upwards? I hope they get a chance to implement their new horsepower because today’s business world can make it pretty difficult for people in my generation, who truly have something to offer and are willing to not be attached to the old ways of doing things to actually get to do what they truly offer.

 

responsible for what you tame

January 25th, 2017

responsible for what you tame leadership people employees

==================

 

“People have forgotten this truth,” the fox said. “But you mustn’t forget it. You become responsible forever for what you’ve tamed.”

 

—–

The Little Prince

 

===============

 

 

I cannot play with you,” the fox replies. “I am not tamed.”

 

“What does that mean – to tame?”

 

It means to establish ties. To me, you are still nothing more than a little boy who is just like a hundred thousand other little boys. And I have no need of you. And you, on your part, have no need of me. To you, I am nothing more than a fox like a hundred thousand other foxes. But if you tame me, then we shall need each other. To me, you will be unique in all the world. To you, I shall be unique in all the world…please, tame me!”

 

I want to, very much,” the Little Prince replied, “but I have not much time. I have friends to discover, and a great many things to understand.”

 

“One only understands the things that one tames,” the fox said.

 

==============

 

Leadership.

 

afraid to grow into your heights life loseLeaders have a tough job.

 

We call it managing but in reality it is taming. You tame the independent wildness and tame the ability & potential so you can understand it, and it can understand itself, so that eventually there is a mutual progress to play the game as well as it can be played.

Please note that nowhere in there have I suggested “blind obedience.” Taming, in this view, is reaching true understanding so that real personal growth occurs.

 

That said … in that metaphorical expression of leadership … you own what you tame.

 

I say that because far too often we leaders & managers view management as something we do for the benefit of the organization and, hopefully, the benefit of the people … but we ‘own’ no responsibility for the individual in terms of actions or who they become — and certainly not ‘forever.’

 

Some of us view ourselves as shapers in some form or fashion but lean back against the belief we only dent the surface of who and what the person is and will become.

 

We view what we do as possibly taming but within the purview of just a chapter in their lives … not an entire story.

 

In some ways we do this simply as an act of self-survival.

 

The truth is that investing too much personally into your business; the organization and the employees can … well … kill you.

 

Okay.

Maybe not literally kill you … but figuratively it can become a daily strain on your psychological health.

 

Many of us, out of pragmatism, eye our relationship with employees as a story with a finite end – be it positive, sad, joyful, disappointing or ambiguous – but it is, in reality, just the end of a chapter.

 

The story keeps going.

Ours and theirs.

business inclusiveness

And while we may represent only a chapter in a larger narrative … well … we own what we tame. This is an inclusive way of leading & managing.

 

You include yourself in someone’s Life and … well … you own what part you tame.

 

Uhm.

 

Of course … this can also swing to the opposite more dangerous side – an exclusive leadership side.

 

This is ‘ownership’, not owning, of what you tame.

 

You don’t become part of them you simply offer a voice to them – I sometimes call this ‘pack mentality leadership’.

 

These are the leaders who say “on my team <or in other words “mine”> forever.”

 

Leave and my wrath is upon you.

 

Not want to be tamed by me? you are “un” whatever it is I stand for.

 

And this is where exclusive leadership truly rears its ugly head.

 

There is little vision, there is a lot of ‘features’ in the offering <more money, more jobs, more titles, more wins, more whatever> and therefore the incentives do the work and not any persuasive direction or vision. The ‘pack attitude’ is a means to an end and a vision in and of itself.

 

—-

 

“Managers tend to use compensation as a crutch.

After all, it is far easier to design an incentive system that will do management’s work than it is to articulate a direction persuasively, develop agreement about goals and problems, and confront difficulties when they arise.”


Michael Beer, Harvard professor of business administration

—–

 

chaos team alignmentThe features, the actions & behavior of those who belong on this team, are how they speak of unity and teamwork, i.e., “everyone should act this way … but we are the ones who do.”

 

Or how about this?

 

“The only important thing is the unification of the people – because the other people don’t mean anything.” <Trump used these words once awhile back>

 

In other words … the only people who truly count are the ones who are in this leader’s team.

 

Even worse?

They use the ‘us versus them’ polarization as a means to suggest “team personality & character” all the while these types of leaders actually do it to create their own power structure.

 

They don’t desire to include anyone else nor do they tend to reach out to others <albeit they make some inclusive noises on occasion> they desire to build a construct where people ask to join <because they should, of course, have to ask> and are not asked to join.

 

Excluding leaders love the ‘us versus them’ aspect. They love being derided and they love opposition. All these things do is solidify the team’s belief they are different & better & know more than the others.

 

The team becomes what represents what is real & right and the leader controls what is real & right. The leader’s people are truly the only people that count and the leader hasn’t tamed ability but rather attitude.

 

And here is where the ownership of what you tamed hits a dangerous spot.asshole bad manager

 

The leader has tamed an attitude but feels little ownership of the people themselves. Therefore should the leader decide to move on or get tired of whatever it is they are doing at the moment they feel no remorse in leaving people behind <who still harbor the attitude he/she tamed>.

 

The pack remains, the pack mentality still seethes, but the pack leader is no longer there.

 

Anyway.

 

Let me close with some thoughts.

 

I think it is a healthy thought for every manager & leader to ponder ‘you own what you tame.’

 

Leadership and leading is never easy and I have the scars to show to prove it.

 

Bad we help thatI found it naturally tempting to build a quasi-pack mentality in my groups as a younger leader & manager.

I was, and have always been, a more aggressive business person – I am not fond of status quo and not particularly fond of ‘the safe road.’

 

I can absolutely state that as a manager you can feed off of the ‘pack mentality’ attitude. It is exhilarating and almost like a drug … and maybe more dangerous … it can feed into a self-belief aspect that can edge upon arrogance and obliviousness to the greater good.

 

I don’t think I ever fell off the cliff on this but I certainly got a glimpse of the edge.

 

As I gained more experience I saw the danger in doing so <to my team member, to my organization & to myself> and sought to find some balance.

 

You can tame your people’s ability & attitude and they, and you, will benefit at the time and in the future <whether you are still working together or not>.

 

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

feet in the clouds & head on the ground

October 5th, 2016

 dreams walking

 

==============

 

They say it all breaks down to keeping your feet on the ground

My sole intention is keeping my head in the clouds

They say that I can’t last a day in the real world

I say you wouldn’t survive one night in mine

 

Asking Alexandria

 

===

 

Suffice it to say that 99% of the best businesses have figured out how to successfully keep their feet in the clouds and their head on the ground.

 

Yeah, yeah, yeah. I know it looks like I got it twisted around … but I did not.

 

Good businesses are always walking with the future in mind.now what next hugh

 

Always traveling toward possibilities. Always seeking ‘what’s next.’

 

Good businesses are always closely listening to the drumbeat of the feet of what is happening around them. Ear to the ground insuring everyone in the business is keeping their head in the game today.

 

I have called it mastering pragmatism & possibilities.

 

But, in reality, it is the ability to have your feet in the clouds and head on the ground.

 

I tend to believe if more people thought about it this way businesses would have more hope … and more achievable possibilities than they could ever imagine.

 

You have to admit … the current definition – feet on the ground & head in the clouds – just ain’t working that well these days.

 

Businesses seem to be more woefully stagnant <albeit ‘talking’ change> and have more despair and lack of hope with regard to their possibilities than ever.

 

Why?

 

Well.

 

I am sure I could invest dozens of page sharing thoughts on why but instead I will focus on what I would consider the intellectual aspects … what is going on in with our attitudes that affect our heads, how we think and how we approach these things.

 

  • Issue one. over-simplification

 

Suffice it to say we have devolved into a society of sound bites. This is true in business even moreso.

 

In business it seems to be all about simplicity.

 

In everyday Life it is ‘summarize it for me’ or ‘oh, it’s simple <insert some explanation here>.’

 

In the end I can’t figure out if should be pointing the finger at us or them.

 

Them <management & leadership> because they think we are not capable of understanding some form of complexity and therefore they only offer up simplified versions of what needs to be communicated.

 

Or us <the employees> because we either:

 

<a> demand a sound bite under the guise of ‘we only have time for the headline’

or

 

<b> we only latch on to the fragment of the whole which we believe summarizes the whole.

 

Therefore I will point the finger at all of us and them.

 

Here is a Truth.

 

business simplicity complex woekMost things are just not that simple.

 

An effect can have multiple causes and a cause can have multiple effects. I say this despite the fact, naturally, we would like all the dominoes to line up one after another and when one falls the next naturally is impacted and falls.

 

Well.

 

Things don’t really work that way. Especially in a business environment. Maybe in a controlled test environment but, in business, events are typically bombarded from a variety of directions and while not all causes are created equal <some can impact more than others> most things are too complex to be simplified into ‘one thing.’ And, yet, we oversimplify again and again and again.

 

Over simplifying simply means ignoring complexities.

 

Over simplifying simply means being consciously ignorant.

 

Over simplifying … well … just doesn’t work in the long run.

 

It eases you through the moment only to have to doubly <or exponentially> invest energy later on.

 

Simply? Over simplification just doesn’t work.

 

Instead of dumbing things down to some simplistic sound bite we need to raise the level of general understanding & knowledge to the level of complexity of the ideas & systems in which a business works.

 

Factually … seconds of involvement <sound bites> versus minutes of involvement <deeper complex discussion> leads to degrees of real knowledge.  i.e., seconds leads to shallow knowledge or let’s call it ‘less knowledgeable.’

 

 

Over simplification will not demystify uncertainty and cannot help us do what we really need to do … reconcepting & rethinking that which is.

 

What I am suggesting is difficult and uncertain work.

 

But certainly more satisfying and inspiring when we solve and recreate and it certainly is a more effective way to keep your feet in the clouds and head on the cloud-feet-hold-high-business-ideaground..

 

I can unequivocally state that the fate of possibilities for a business, any business, lies in balance if we don’t invest in the hard work of ‘non over simplification.

And worse?

We won’t solve any of the problems we face if we do not address this.

 

 

This leads me to …

 

 

  • Issue two. being intellectually insightful is about hard work.

 

Let me begin by suggesting that good ideas cannot be decided by number of tweet votes in favor of.

 

Business ideas do not compete on American idol nor, frankly, should they compete in any larger group.

 

We are not all judges <and probably shouldn’t be on American idol either>.

 

Why?

 

Good ideas are rarely popular; therefore, I don’t really want a business idea to win some meaningless popularity contest

 

If we really want to do what needs to be done to maximize both the pragmatism & the possibilities in business we have to hunker down and work hard … work hard in that we need to use what we have to rethink things … use all aspects including economic thought and philosophy and the past … all of which means dealing with ambiguity and contradiction.

 

And, yes, that is hard work.

 

That is the kind of work that hones the intellectual insightfulness necessary to keep your feet in the clouds and your feet on the ground and … well … make progress. Smart progress.

 

Instead of dumbing things down we need to be raising the level of general understanding to the level of complexity of the systems in which we are embedded and which are embedded in us.

 

And while you may balk at something like ‘intellectual insightfulness’ as too far reaching or ‘elitist’ … suffice it to say we just need to be smarter … less ignorant … more enlightened <open to additional thoughts> and more involved in the difficult and uncertain work of demystification and reconcepting ideas and systems in which we live in and … well … just plain rethinking shit.

 

Suffice it to say that there is nothing simple when talking about world-changing ideas … because talking will not simply make the world change.

 

I read somewhere recently that ‘if you remove this boundary … the only be wrong stand in your wrongness divideboundary left is our imagination.’

 

Wrong. Wrong. Wrong.

 

Imagination is important but even imagination is complicated and difficult and tends to not offer tidy solutions.

 

Especially if you don’t invest in the hard work.

 

We need to be doing more of ‘using your imagination within the box of what exists.’

We don’t need to be wandering aimlessly ‘outside the box’ but rather using our imagination insightfully and creatively WITHIN the box … and expand the boundaries.

 

It is all hard work … but hard work will work. And in this case I mean hard thinking work.

 

Simply ‘doing’ aint gonna cut it.

 

We need to be smarter. And whether you think about thinking this way or not … it ain’t about staring off into space doing nothing … thinking is a blue collar job.

Thinking is all about work.

 

Hmmmmmm … it is quite possible that what I just wrote defines “head on the ground” better than anything I have ever written before.

 

Anyway.

As a corollary to issue number two …

 

 

  • Issue three. innovation is not <just> technology.

 

What makes oversimplification even more challenging is that for some reason we seem to be associating innovation with technology … and just technology.

We can’t … and shouldn’t.big picture thinking

 

This type of thinking leads us to possibly believe technology innovations will eventually solve all problems and maximize everyone’s Life as some point.

 

That is a very dangerous idea.

 

It is dangerous because in reality if we focus just on technology as the solution we are actually preventing the real change we need.

 

It’s a very dangerous idea because it completely removes the human aspect.

 

Minds need to innovate too.

 

Thinking and attitudes need to evolve and innovate.

 

New thought systems, economic systems and systems in which people live eat and breath all need to evolve … and that happens through innovation <whether technology is involved or not>.

 

Technology is simply a path that runs parallel to culture <or society> basically amplifying everything that is happening on the parallel path <the corollary to that is … with nothing to amplify the technology remains silent>.

 

Technology and culture and business are entangled.

 

Technologies may enable new ways of doing things … not just doing but thinking. This effects culture … so culturally we need to innovate to structure how those technologies will be involved in our lives <so that we can dictate a little how they are incorporated> and we need to innovate our thinking and culture so that we can actually impact how technology evolves <so that we can dictate how what technology is innovated in some form or fashion>.

 

At the moment it seems like we respond to technology rather than proactively drive technology.

 

Technology has certainly dramatically improved the overall quality of business.

 

The paradox is that the system we have now may make amazing new technology possible, but at same time is creating such cultural conflict that maximizing technology ‘what could be’ seems impossible.

 

We need to innovate the systems in which technology exists.

 

Economically, culturally and philosophically.

All systems need to see innovation.

 

<that’s it for my issues>

 

Look.

 

Hope and possibilities grounded with enlightened pragmatism abound in today’s business world if you look hard enough <and have your feet in the clouds an head to the ground>.

 

But none of it comes easy … these types of things are rarely just given … they need to be earned … mostly thru hard work.

 

I don’t believe simplicity is bad.

 

I don’t believe being optimistic or having a positive attitude is bad.

 

I don’t believe technology is bad.

 

I don’t believe hard work, smartly done, is bad.

head-in-cloud-glasses-think

 

But we seem trapped in the old paradigm of “head in the clouds & feet on the ground.” This old paradigm kind of separates work & thinking <vision> in a non useful way. And I … well … I admit I sometimes think this paradigm encourages a slightly warped version of some lazy thinking.

 

And we cannot be lazy moving forward.

 

And we certainly cannot afford to be lazy thinkers.

 

For in this type of laziness lurks ignorance and it is ignorance we should fear.

Not any ideological argument or technological innovation which inserts itself into our daily lives but ignorance.

 

 

Avoid lazy thinking.

 

Maybe have everyone hearken to Emerson’s words …

 

“Consent yourself to be an organ of your highest thought, and lo! suddenly you put all men in your debt, and are the fountain of an energy that goes pulsing on with waves of benefit to the borders of society, to the circumference of things.”

 

 

My thought for businesses today?

 

sigh-thought-bubbleConsent yourself to be of your highest thought.

And how do you do that?

 

Sigh.

 

Keep your feet in the clouds and your head on the ground.

 

Enlightened Conflict