Enlightened Conflict

legacies, never being seen & pondering 2100 posts

June 24th, 2017

blog writing

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just-shower-thoughts:

 

    One of my greatest fears is that someone has written my favorite song, but they’re not famous enough for me to hear it.

 

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“As I make a final right-hand turn onto our street, my GPS informs me that I’ve ‘reached my destination.’

 

‘My destination,’ I laugh aloud to myself.

 

My GPS doesn’t know squat.”

 

Colleen Hoover

 

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“I’m so scared of dying without ever being really seen. Can you understand? “

David Foster Wallace

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“I did something and it was never seen.”

 

Someone’s grave stone

 

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Ok.

 

 

This is written as I ponder my legacy, legacies in general, and my 2100st post.

 

writing-typing-legacy-blog-thoughts7 years 7 months 4 days.

91 months 4 days.

396 weeks 1 day.

2773 days.

2100 posts.

A little over 5 posts a week for over 7 years.

2,100,000+ words <a conservative estimate>.

 

My words and thoughts over the 2100 posts have remained consistent … on November 18th 2009 I wrote my first Enlightened Conflict post and 6 days later I offered my second post and wrote this:

 

… it is in my DNA to be “constantly preoccupied with possibilities of new combinations.” Now. That can make me a pain in the ass to work with. One time a mentor, and a manager I loved working for, once said to me, “sometimes you are a pain in the ass, but I am glad you are my pain in the ass.”

 

And if you visit my LinkedIn site you will see a past client says:

......... Me .............

……… Me ………….

 

If you don’t want to be “nudged” into new ideas and creative solutions – don’t ever call Bruce McTague. If, however, you want to look at things through a different telescope and find 3-dimensional ideas you’ve never considered, call Bruce now. Not tomorrow. He’ll make you uncomfortable, but I firmly believe that if the idea doesn’t make you uneasy, it’s not a big idea. Easy to work with, but always stretching your mind, Bruce is a true business Partner. You’ll grow working with Bruce.

 

2100 posts later and I am still a contrarian, still snarky, still writing about the possibility of new combinations and still a pain in the ass.

 

But with almost everything I write I try and offer pain in the ass type thinking … not fluff. On November 30th 2009 I wrote this: communicating meaningful information so people can make meaningful choices.

 

I am still not a nudger and I am absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

Well.

 

All that said.

 

At 2100 you have a tendency to sit back and wonder what happens if I actually

did something in my Life and nobody notices it when I am gone?

 

And before you think this topic is bullshit or “that’s not something I worry/think about” take a second and think about this.

 

Why do so many people buy symbolic bricks with names on it on a wall somewhere?

Why do we put stars in the ground with people’s names on it?

Why do we have gravestones and epitaphs?

 

We do these things because we want people to remember at least something about us. It doesn’t have to be big … but … well … something for god’s sake.

 

All of that leads me to legacies.

 

Everyone leaves something behind … some footprint.

 

With me … my largest footprint <at the moment> would be everything I have written.

Which makes me slightly wonder what happens with my 2100+ pieces on Enlightened Conflict … does somebody stumble across them and publish some or do they fade way into the nothingness of ‘something done but never seen’?

 

Will someone own my words & thoughts when I am gone?

 

I wrote recently that I own my words and thoughts … therefore … in some way I assume they must have some value <at least to me> … maybe just pennies but of some value.build legacy create something mctague 2000

 

It would be nice to think some of these thoughts get passed around from person to person like pennies — everyone has some, they are often overlooked until needed to complete a transaction and are annoying when you realize you left some in a pocket when you do the laundry.

 

But most importantly I see these pennies being used to create a transaction. In my mind … in this case the transaction is thinking … and maybe a purchase against what I see as the true corruption of our age … ignorance.

 

 

 

Montaigne:

The corruption of the age is made up by the particular contribution of every individual man; some contribute treachery, others injustice, irreligion, tyranny, avarice, cruelty, according to their power; the weaker sort contribute folly, vanity, and idleness; of these I am one. It seems as if it were the season for vain things, when the hurtful oppress us; in a time when doing ill is common, to do but what signifies nothing is a kind of commendation.

 

 

 

I admit that I believe these types of pennies are becoming more and more valuable.

 

I believe that because I worry that time is currently painting a portrait of disappearing thought in which all who see this portrait are corrupted by what they can no longer see … and walk away thinking ignorance is beautiful.

 

Yeah.

 

That corruption breeds a sense of everything changing … but in an invisible way. We only see the change in a low level slightly nagging unease & unhappiness. In a way our moral & character health deteriorates despite our relentless pursuit of feeling better through pills, supplements & absurd self improvement plans.

Mentally our focus shifts toward what is visible and away from the invisible <that which creates the unease> and we fixate on what we think we know rather than unlearning what we know.

 

We stop engaging with thought … and even engaging with the thoughtful people <the intellectuals — real & faux> because it is … well … easier.

 

The sad truth is that we are largely doing all of this corruption to ourselves. We do so because conflict is necessary to make the invisible visible … but conflict, and making the invisible visible, is hard & sometimes hurtful.

 

invisible grain of sandWhat does this have to do with a legacy?

I could argue that if your thinking is invisible in some way … possibly a big way … you run the risk of becoming so invisible that when you leave there remains no footprint to mark your steps in Life.

 

I imagine leaving Life as an invisible person has little appeal to anyone. Not that you desire to be the most visible person in the world just that you would prefer knowing that when you were gone who you were just became completely invisible.

 

Please note that I am not tying visible to any success but rather thinking <although I imagine it could be tied to ‘doing something that may truly matter’>.

 

And, while I am talking about the legacy I personally want to leave behind, I would imagine this thought bleeds into almost everyone’s Life. Yeah, in this case, I don’t think I am different than most people.

 

We all would prefer to not be corrupted by ignorance and we would prefer to want to ‘do something’ and, preferably, something dynamic beyond our own purposes.

 

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“[My ultimate goal is] to leave this world a better person, and for me to not be the only one who knows it.”

 

Gavin DeGraw

 

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Ah.

But the idea of being dynamic beyond your own purposes is fraught with peril.

 

It means … well … dreaming big. Okay. It means thinking big <and, yes, I do believe far too often we aim too small and too low>.

 

As for me and my thinking big?

 

I want to attack ignorance as if it is the enemy and, looking back, the majority i will talk about anythingof my 2100 posts have relentlessly unflinchingly, never nudging, attacked ignorance. I have done so using the idea of Enlightened Conflict as a North Star.

 

I believe conflict of thoughts is healthy and believe vocalizing the conflict is necessary for progress. I believe Conflict is natural and will always exist – between countries, religious beliefs, ideologies, the haves and the have nots, etc.

 

And I believe with my writing I have a unique opportunity to insure conflict of thinking can be managed to some extent by encouraging positive conflict or enabling conflict with rules.

 

I debate with people … I write about thinking … I defend our youth … I rant about the old way of thinking … and, lately, I have found a muse in Donald J Trump <in fact … my 2101st post is a Trump business lesson>.

Trump has offered me the opportunity to have a living breathing example of almost everything I detest in business leadership, business acumen and how a business shouldn’t be run.

 

I do not detest him as a person <I don’t know him> I just detest how he conducts himself as a leader and a business person. He has reminded me that passion can inspire thinking and writing and reminds me that business sometimes needs to stop nudging and be more demanding of what is right & good.

 

Regardless.

 

think imagine legacy young learn unlearnIn the end … all I want is some enlightened thinking and new ways of looking at things and often, as a contrarian, I will use someone or something as a foil to make a comparative.

 

This style and way of thinking has proven to be a good timeless way of approaching things because should you view a post in my first 100 you would find it is still relevant and will still contain thoughts you may find scattered in my last 100 posts.

 

Anyway.

 

One last thought on legacies — compromising.

 

I still worry about compromising.

 

I know I have some fear that compromising has left far too many people numb to life … or maybe just numb to their dreams. Or maybe more specifically numb to ‘doing something that matters’ and, certainly, numb to thinking and new thoughts.

 

I still worry about me compromising. And maybe I fear that numbness if I end up compromising.

 

I kind of think this is a legitimate fear.

 

I, as everyone else, certainly want to be happy. Live. And love. And be loved. Read. Travel. See things. Meet people. Meet more people. And learn. And unlearn. And learn some more. Nowhere in there do I see compromise … I only see doing shit. And, in my eyes, nor do I see any ‘nudging’ but rather unflinching doing.

 

Yes. Doing something unflinchingly.

 

Because doing something unflinchingly that can leave the world a better place?

 

Whew.

legacy learn imagine hope mctague

I gotta tell ya … if you even have a glimmer of hope of getting to do something big … something really big … something that matters in a big way … something that someone would recognize someday  as a legacy idea … well … I don’t know. It kind of seems like you have to go for it – uncomprisningly and unflinchingly.

 

I have to think that if am going to lose, I want to know I lost doing something and not losing because I compromised in some way.

 

That said.

 

I don’t want to be known for writing 2000 posts, or however many I end up writing, I would like to have a legacy suggesting I did something that mattered <and someone could point to what that something was>.

 

In the end.

 

2100 posts and counting.

I very rarely have duplicated a thought, I have never run out of new quotes to share and I have never had “writer’s block” or not had something to write and, yet, I have consistently pounded on stupid & senseless business acumen and the misguided tripe people are fed with regard to Life.

 

That sounds big … and, yet, small at the same time. I have to imagine whether someone has written as much as I or not … most people will find that they have done something that sounds big but may look small in the harsh light of reality.

The only way I know to build a meaningful legacy <making what may appear small big> is to do what I do … not nudge and be absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

And, yet, sure … I still do wonder what will happen to everything I have written because … well … at the moment they are my legacy. I imagine I am not alone in thinking that “I did something and it was never seen” on my headstone isn’t really what anyone wants.

For now all I can do is insure that I do something meaningful in a ‘non-nudging way’ and hope it gets noticed.

2000 legacy posts write

 

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About the author:

Bruce McTague is probably considered a sometimes irascible pragmatic contrarian. At the same time he is most likely considered a naïve believer in the inherent good in people and believer in the value of Hope as an engine for real progress.

He has been called cynical and optimistic.

And because of all of that he believes Life, just as people, are a complex bundle of contradictions therefore simplicity is often that refuge of fools.

He believes there is no problem or conflict that cannot be solved if people are willing to face harsh truths and make the hard decisions. He also believes that the world would be a much better place if everyone would spend just a little more time unlearning what they have learned, think a little bit more and that we would all benefit if we became better at articulating our thoughts.    

Lastly, in the end, he believes that everyone everywhere deserves to have hope.

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“I don’t want to be remembered.

 Memories age and you might remember words I whispered in your car but you’ll forget how my voice made your name sound safe. You will faintly remember that there was once warmth in my touch but the skin on your chest where my hands made a home is cold now.

 

Time will steal all the sharp edges that made it seem real. Years will rob you blind and you’ll simply be living with my blurry ghost.

 

That’s worse than being forgotten, so confuse me with another girl in a coffee shop and change my name in future stories. Walk down memory lane and unlock the exit.

Ignore the ghost that packs up the memories and leaves and do me one last favor; shut the door behind me. “

 

write-from-the-start

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one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

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“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

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“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

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nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

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“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

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And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

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“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

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About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

a wrong turn

February 6th, 2016

field of sun flowers===

 

“A wrong turn lead me to a field of flowers and suddenly I’m second guessing every wrong turn in my life.”

 

———

Source: a thousand words tumblr

 

===

 

 

Well.

 

 

I have never analyzed nor have I seen any research with regard to how much time we use to plan out the ‘right moves’ to make in our careers and lives. I planned what happenedimagine, if a study were done, between consciously planning and the ‘in the moment analysis’ planning … those two ‘life plannings’ would represent some inordinately absurd amount of our time.

 

 

When I saw this thought on athousandwords I began thinking about how often most of us attach ‘bad’ to wrong turns and how less often we attach ‘good’ to wrong turns.

 

 

Simplistically we attach wrong to bad.

 

 

Wrong turn = Bad choice/decision

 

 

Sure.

 

Sometimes that is true.

 

 

But I think I could argue that a wrong turn simply puts you in some place you hadn’t planned on <and you assume the plan was a good plan because … well … you had planned it>. Therefore the unplanned place is a bad place because it … well … was an unplanned place <some circular logic which seems kind of doomed to conclude bad even if it may actually be good>.

 

 

Setting aside the whole planning thing … turns are part of life.

leading one way

Life is not one huge straight boulevard you place your car on and start driving.

 

Life is more often like seemingly random patchwork of inner city streets with dead ends, one ways and no left hand turns which seemingly are only placed at only the intersections which you had planned to make a left hand turn.
Whether you plan the shit out of your life or not we all make a shitload of turns in Life.

 

Some are planned.

 

Some are unplanned.

 

Some you have the time to invest a lot of time thinking about.

 

Some you cannot invest a lot of time thinking about.

 

Some end up in a good place.

 

Some end up in a bad place.

 

 

I imagine my only point is that sometimes, maybe more often than you think, a wrong turn puts you in a different better more interesting place. A wrong turn exposes you to something you maybe never imagined you would ever see, ever face or ever think about. And that is the ultimate value of a wrong turn.

 

 

It exposes you to something beyond the plan you ever envisioned.

 

I don’t propose building a Life around a disproportionate amount of purposeful wrong turning. field dirt road sunset

 

That kind of seems a little chaotic and absolutely suggests a shitload of wasted time & energy.

 

 

However.

 

Maybe we think about Life more as a shitload of turns … just a blanket ‘shitload’ … instead of categorizing them simply as right turns & wrong turns.

Turns are turns and more often than not they don’t lead you some place you can never leave they simply lead you to some place.

scrap the plan for the day

July 30th, 2015

 

======

morning plans who i am

“Thoroughly unprepared, we take the step into the afternoon of life.

Worse still, we take this step with the false presupposition that our truths and our ideals will serve us as hitherto.

But we cannot live the afternoon of life according to the program of life’s morning, for what was great in the morning will be little at evening and what in the morning was true, at evening will have become a lie.”

Carl Gustav Jung

=====

“If the world were merely seductive, that would be easy.

If it were merely challenging, that would be no problem.

But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world.

This makes it hard to plan the day.”

e.b. white

=====

“I’ve always liked the time before dawn because there’s no one around to remind me who I’m supposed to be so it’s easier to remember who I am.”

Brian Andreas

=======

 

 

Ok.

planned what happened

 

Plans.

 

 

Plans and planning are tricky things.

 

 

I tend to believe I could write a Life version of this and a Business version of this.

 

 

Today is Life.

 

 

I have written about ‘hard to plan a day’ before:

http://brucemctague.com/hard-to-plan-the-day

—-

 

 

This time I write more about scrapping plans and how difficult we make it to do so rather than discussing actually deciding what plan to have.

 

 

Let me begin with intentions.

 

We wake up.

 

 

busy making plans notebook
We decide to head off to change, or impact, the world in any way we choose to.

 

 

We may not ‘define’ our decision as impacting … it may simply be under the guise of ‘good shit to do today.’

 

 

This also means, unfortunately, we do have a tendency to think of daily plans as ‘doing tangible things’ rather than possibly judging our plan completion under some heading like ‘teaching someone how to do things with grace & dignity & compassion.”

 

 

Which, by the way, I gotta tell ya … sounds like a frickin’ good plan.

 

 

Regardless.

 

 

Let me approach scrapping plans in a … well … curious way.

 

 

Curiosity is one of the three things I tell young people is the secret to success <the other two are resiliency and character>.

 

I tell young people this because most older people just don’t seem to have time, or make the time, to be actively curious.

 

Most older people … having inserted themselves into the daily grind and the ‘conserving institutions’ of which we call everyday Life … are less interested in curiosity and more interested in stability.

 

 

====

unexpected change

“Society, community , family are all conserving institutions.

They try to maintain stability, and to prevent, or at least slow down change. But organizations are organized with the intent to destabilize.

Because its function is to put knowledge to work – on tools, processes and products; on work; on knowledge itself – it must be organized for constant change.”

Peter Drucker

====

 

I say all of that because it means ‘improving the world’ often translates into swimming against the natural tide of ‘conserving institutions.’

 

 

This is not easy.

 

And therefore makes it even tougher to scrap the plans for the day.

 

But not scrapping pans for the day has a bigger repercussion to an individual.

 

 

I think the ripple effect for most of us is that we find ourselves waking up each day thinking ‘wow … I would love to improve the world somehow today’ <either consciously or subconsciously> and yet we end the day seemingly ot even having nudged Life in a positive <improving> direction..

 

 

Frankly … this struggle increases a feeling of negativity which can easily consume your life if you are not careful.

 

 

Between society encouraging things that don’t feel right for you, a ‘conserving’ environment, unhappy friends, media generating anxiety rating point by rating point by convincing us the world is going to end or intrusive trolls on social media … it can seem overwhelming negative as you view all of this versus what you felt when you first woke up in the morning.

 

 

Maybe that is why I love, and included, the Andreas quote … we wake up in the morning knowing ‘who I am’ without anyone trying to tell us otherwise. ‘

 

 

It is an odd, uncomfortable, struggle we face in scrapping plans.

change world and new

In our heart of hearts I believe most people want to help others and make things better in their lives <and others>… but it is difficult to make a priority.

 

Especially if we even have inkling that we have some desire to enjoy the world that day.

 

Enjoyment, these days, can be found less in curiosity and exploring curiosity and more in stability and ‘things went smoothly <as planned>.’

 

 

Just like E.B. White suggests … we are not only torn each day by enjoyment and improvement … but as Drucker points out … layered on top of our own dilemma the world around us is conspiring to suppress any improvements or changes we may decide to try and apply that day.

 

 

It is a constant battle of ‘us versus them’ on a variety of levels.

 

 

Us versus society.

 

And.

 

Uhm.

 

Us versus others.

 

 

“…But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.”

 

 

 

Huh?

 

 

What if the one day I choose to enjoy the world … and someone needs me <which forces me to scrap my enjoyment plan>?

 

 

What if I spend the day helping someone who can never really be helped and I miss out on some personal enjoyment?

 

 

Thinking about scrapping plans for the day makes you start thinking about is it better if one just stopped caring for others … I don’t mean entirely just becomes secondary … and how would this effect Life <your own as well as others>.

 

 

 

By the way … this ends up being more about ‘unintended consequences’ or ‘indirect influence’ on Life.

 

 

big plans ruler universe
This may begin sounding selfish … but it is not.

 

 

It relates to an important nuance … serving others to benefit someone else or serving myself t benefit others?

 
Does my plan for each day need to be a question of should I help myself … or help others?

 

 

I think I have an odd perspective on this.

 

 

And it may sound selfish but hear me out.

 

 

I tend to believe if you focus on waking up and improving the world by helping others you are focused on the wrong thing.

 

 

Huh?

 

I would suggest if you focus on improving yourself and being better every day, being the best you can be as PART of the world, you will inevitably improve the world and inevitably help others.

 

 

I know the difficulty in this approach is that you can lose out on the obvious ‘cause & effect’ feedback loop which helps feed our belief in ourselves and fights everyday negativity in that we have tangible proof we did something positive.

 

 

It takes some courage to approach it the way I suggest.

 

 

And it takes a lot of steadfast resilience in the face of a ‘prove you are doing something meaningful’ world.

 

 

Here is another thing in my favor with this thought.

 

 

All of us pretty much understand that no matter what plans you make, something unexpected is bound to happen … especially if one of your plans to enjoy the day and improve the world is a commitment to curiosity <which implies plans will be scrapped at some point any way>.

 

 

The unexpected portion implies plans are relatively useless … and maybe more importantly … scraping plans is almost standard.

 

And following that thought … it also implies it almost doesn’t matter what you actually do <as in measured tangible output and checks against ‘things done today’> as long as you have created some positive change, some improvement, around you.

 

————–

“It doesn’t matter what you do,” he said, “so long as you change something from the way it was before you touched it into something that’s like you after you take your hands away.”

=

Ray Bradbury

————-

 

 

Look.

 

 

Life isn’t easy. Planning isn’t easy.

 

 

We all know this.

 

 

And my thought on approaching Life every day is tough because its approach accepts that things may not get better by tomorrow … maybe not even next week … but at some point <in the future>.

 

And while I don’t really embrace the whole ‘live in the now’ psychology I do suggest that really the only plan you shouldn’t scrap each day is improving yourself and doing the best you can.

 

 

It is like improving the pebble being dropped into each day’s Life.

 

 

Anyway.

 

 

Despite all the bullshit in this world the one thing you can control is your own self-improvement. The one thing you can actually DO every day is remain curious and pursue curiosity.

 

 

You have to keep that in mind because while your plans are your plans …you need to beware … someone will always have tools to destroy them.

 

 

 

————

“Even if you have built your walls higher than the sky, someone will have the tools to destroy them. “

=

scraps of dreams pick up

via nothing-to-regreet

————

 

 

Lastly.

 

 

The plans you like, feel comfortable with, and inevitably start putting in place more often. Let’s call this your personal ‘conserving institution’ for the sake of continuity in this post.

 

 

The point here is what you feel comfortable knowing & doing. As you get older you will find a desire to do what you like doing and think what you feel comfortable thinking … more & more often.

 

As a result, you don’t see what I see <or someone else sees>.

 

 

You see what you like. So you end up seeing information that supports your point of view and your plans become less based on pursing curiosity but instead on stability & predictability <based on what you already know>.

 

You get stuck … stuck knowing what you already know.

 

 

 

Curiosity is a deliberate decision and action <I always get a little vocal when someone says ‘I am naturally curious’ because I tend to believe it is more a decision and not some innate characteristic>.

 

 

To improve yourself <and hopefully improve the world around you> you have break the existing routine of doing what you do and thinking what you think.

 

 

You have to force yourself to not only get a different perspective … but actually try and understand that perspective.

 

 

Even if you love your job you need to force yourself to learn new skills that increase your value to others <in business & work>.

 

 

You have to force yourself to look for something you would typically never read.

 

 

Inevitably you just have to learn to scrap the plan for the day if it means becoming better … and I mean proactively scrap the plan rather than have the scraps of dreams possibilitiesplan scrapped for you.

 

 

So go ahead … scrap the plan for the day.

 

I believe either you do it or Life will do it.

 

 

And maybe that is the biggest point.

 

 

Control your destiny or have Life dictate it.

 

 

That is your choice when it comes to plans and your day<s>.

athazagoraphobia

April 25th, 2014

remember forget battle

athazagoraphobia: the fear of being forgotten

 

 

“Someone, I tell you, in another time will remember us”. – Sappho

 

Ah.

 

Being forgotten.

 

I thought of this the other day after talking with someone who asked me how I felt about them donating money to a library and having a plaque set up with their name on it so ‘the name will live on for future generations.’

 

Now.

 

This person doesn’t have gobs of money <albeit comfortable> therefore I knew the real underlying issue was ‘I’d like to be remembered <fondly>.

 

I hesitated in my response because in my head … I can’t buy not being forgotten.

 

I want to not be forgotten by something I may have done. Some deed or action or thought … well … something.

 

Interestingly a teen on tumblr captured my own thoughts <and I am a 50something>:

 

 

touching reflectionMy biggest fear

is that I’ll be just like

everyone else.

The one thing I’m afraid of is being forgotten

I may seem like a dreamer at times, but I am firmly rooted in reality and know what I am capable of.

 

Well written. Good thought.

 

As for me? Shit. I don’t want to be like everyone else <and I do not know many people who do>.

 

And I am comfortable enough with myself to know that I am not … and hopefully mature enough to not be different just for different sake.

 

I may have some insecurities and I certainly have some flaws … but I also have plans.

 

Maybe not specific plans.

 

But an overall plan to be remembered in some way where I do not have to purchase the remembrance.

 

I feel like I am still going somewhere in life <regardless of the fact I still may not be sure where ‘somewhere is’>.

I am more than willing to make the sacrifices necessary to make that happen … but one of them is not money <in the sense of purchasing ‘not being forgotten’>.

 

I am willing to shift priorities and re-balance Life.

I am not willing to shift how I feel about being remembered.

 

 

Not being forgotten isn’t about buying something but rather being something.

 

Maybe doing something that matters.

 

Lastly.

 

being yourself cahngingI realize being remembered … having some type of legacy often means adapting in some form or fashion.

 

 

And maybe in doing so you have to start anew.

 

 

“In order to understand, I destroyed myself.” —Fernando Pessoa

 

 

I love that quote. Fucking love it.

 

And this may sound absolutely crazy … but … I am willing to destroy myself in order to leave a legacy.

 

To be clear.

I don’t mean destroying as in blowing myself up or lighting myself on fire … those are selfish sacrifices wherein someone feels their loss creates a gain in some way.

I want to be here … and make a difference. And do something that leaves a mark on the world. Doesn’t have to be huge … although I would like it to be as big as it can be.

 

Hey.

 

I tend to believe everyone, on occasion, doubts they will be remembered.

 

Or at least worries a little bit about it.

 

And I believe everyone certainly thinks about HOW they will be remembered.

 

I don’t think all of us want to be famous … as in our names etched in the side of a mountain … but we would like our deeds to be known.

 

Me?

 

“I should like to be famous and unknown.” — Edgar Degas

 

I will never pay to have some scholarship in my name … or have a wing of a forever he saidlibrary dedicated to my family name … that, to me, is paying to be remembered.

 

In my mind.

 

A legacy is not purchased.

 

That said.

 

I am still working on being remembered.

 

hard to plan the day

September 20th, 2010

=====

“If the world were merely seductive, that would be easy. If it were merely challenging, that would be no problem. But I arise in the morning torn between a desire to improve the world and a desire to enjoy the world. This makes it hard to plan the day.”

e.b. white

===

 

 

So.

 

My plan for the day.

 

 

Each day I wake up and aim to be the best I can be at work.

 

 

I do this with the intent of … well … actually … for … for those who work with me and the people who work for me and anyone I can impact.

 

But does that I mean sacrificing being able to enjoy the world?

 

Does enjoying the world mean vacation?

 

Or relaxing?

 

 

Geez.

 

 

This whole life thing is tough and I haven’t even starting thinking about what good ole EB calls “life challenges.”

 

 

That is just how I think about it.

 

 

For everyone <this includes me>?

 

 

Balancing self versus others is tough.

 

 

Toiling toward success versus relaxing is tough.

 

Heck.

 

Life in general is tough.

 

 

And it’s even tougher if you can’t decide how to attack life.

 

 

The hardest part?

 

 

You can’t.

Every morning you are trying to decide how to attack the day.

 

 

Despite all the self help books and “the 12 ½ traits of tried & true toilers” <I just made that up but I got to use lots of “t’s” which made me happy> and no matter how you plan and make lists and all that crap … you cannot.

 

Every day is a plan made … when you wake up.

 

 

yes or no crazy<so it seems a little crazy to me investing boatloads of energy trying to plan your life let alone the day>

 

 

Of course everyone wants to improve the world.

 

 

I don’t know I have ever met anyone who hasn’t wanted to <even in the smallest way>.

 

 

In fact <I am digressing here> I would argue that even if it isn’t in your ‘plan for the day’ should the opportunity to do something that would improve your world stepped into the day you would drop a shitload of other things down on the list to make room for it <hence your plan for the day has gone to hell in a hand basket … hmmmmmmmmmmmmmmmmm … but … for a good reason ..>.

 

Anyway.

 

 

Despite the ‘wanting to improve the world’ decision you made the night before <and the awesome dreams you had during the night> as soon as the alarm goes off and the caffeine starts kicking in you are quickly shifting focus to ‘how do I keep my head above water today.”

 

Oh.

And where the hell does “enjoy the world” come into play?

 

 

Do I, personally, have good balance?

Shit no.

 

 

The best I can say for myself is that the one thing I have down pat is the work thing. Relentlessly focused on making anyone I manage be the most successful they can be (in life and in business). I kinda figure maybe my ‘enjoy the world’ comes from the fruits of that endeavor.

 

 

In my own odd way I have figured out how to improve the world and enjoy the world.

 

 

I will say this to anyone reading this though.

 

 

Figure out your own.

 

 

But figure it out so you aren’t always choosing on over the other. Maybe it takes some weird logic like I developed to get to a balancing act. Maybe you can figure out your own less obtuse way of doing it. It really doesn’t matter (and when people say you have a fucked up way of looking at it … well .. they are wrong … because it is YOUR way of looking at it … and they are wrong to impose their guidelines on you).

 

 

Anyway.

 

The point?

 

 

Yeah.

Life makes it really really hard to plan your day if your two aspects are improving the world and enjoying the world.

 

But that doesn’t mean you shouldn’t try and figure it out.

 

 

In fact.

 

You will be a lot happier if you invest some energy at some point <hopefully with some cocktails and maybe a really good friend> and figure it out.

the difficulties of being too nice

August 13th, 2010

So.

 

I guess I never thought about this too much <well … at least rarely> … generosity and being nice and crap like that.

 

And then all of a sudden my mother suggested (said) to me “you are too nice.”

 

Well.

 

If that doesn’t give you pause and make you think, well, I am not sure what will.

 

(I will give her the benefit of the doubt in that she has never seen me in a work environment and she is my mom and has a sometimes different way of looking at things)

 

Anyway.

 

Too nice.

 

I have heard it with guys and girls (“he is a nice guy”). And I know for sure that it is the kiss of death when it’s tied to love or building relationships (but good if you are in one).

 

But when it’s tied to generosity?

 

Or let’s call it “giving with no strings attached” … is that being too nice?

 

If you believe in what some people call “radical generosity” (and I admit  … that word ‘radical’ kinda gets my hackles up a bit) is that being too nice?

 

Look.

In my recent decision to live more simply I recognize certainly there was a component of generosity … although I believe it was more a sense of family obligation or maybe responsibility.

And it is quite possible someone like my mother is mixing up generosity with responsibility.

But.

Who knows? Maybe they are so tied to each other it is difficult to separate.

 

Now.

I do admit.

 

I have never thought of my own behavior as ‘nice’ or ‘generous’ or whatever. Just as I tend to not look at “poor” as just money (although I am not opposed to financially helping people).

Someone can be “poor” in self esteem, support, kindness, words, thinking … the list can be pretty extensive when you start stacking them up beyond ‘money’.

 

And (while I am not suggesting everyone have the same compass that I do) I believe I have a personal responsibility to helping those ‘poor’ in whatever. It’s a decision I made a long time ago.

 

And, yeah, that includes financial support but, once again, I just don’t think of it as generosity … or being “too nice” … it is simply a responsibility I have assumed as part of my ‘life responsibilities.’

A part of who I am as a person.

 

Anyway.

Too nice.

 

No matter how I type those two words for some reason it stings a little.

And I cannot figure out why. Because being nice … is … well … nice.

 

Okay.

A brief side note on the work place (and being nice).

 

I don’t believe anyone who has ever worked with me would suggest I was too nice in the workplace. Balanced at best.

It’s funny. I know I have a ‘switch’ inside me that gets switched on when I go to work. I am different professionally and personally. Solidly grounded in between with a sense of values & ethics but different in behavior and actions (and attitudes I would assume) in the two places.

 

The first time I ever saw this in someone else was actually in college.

And it was an eye opener to me.

 

Keith Van Horne was a buddy of mine at USC (all American guard as a Trojan and NFL hall of fame lineman). As a buddy he was mild mannered and soft spoken and a fairly reserved ‘gentle giant.’

 

So.

One game I happened to be on field as the Trojans came out of the tunnel at the Coliseum before a game. As Horne ’burst out of the tunnel onto the field I called out to him.

He kind of looked over at me. And I was almost bowled over by the ferocity in his eyes and look.

I am not sure he even recognized me.

He was ‘in the game.’ And then he proceeded to go out and do what he did every game at USC which was singlehandedly destroy every player he ran into throughout the game.

The next day? Gentle giant.

 

Light switch.

I saw it first hand.

 

Anyway.

Done with that (just felt like telling a story).

 

Back to too nice personally and generosity.

 

I watch how people struggle with this.

 

Struggle with this decision of giving or generosity or, I would imagine, a sense of responsibility toward helping other human beings be happier or more fulfilled.

 

I tend to believe almost everyone (excepting the truly greedy of which I just don’t believe that there are that many in the world) struggles with how to exercise generosity with whatever resources, money, time and everything owned from a material standpoint that they have. Because there are very very few people who do not feel stretched. Stretched for any resource (time, heart, money, whatever).

 

Man.

This is a tough one.

 

And I am glad I have it set in my own head (although I am fairly sure it confuses my mother).

 

I think it would help people if they moved away from “when I make a little more money, or when I get this month’s bills paid off then I can be more generous”.

Unburdened with that thought I believe generosity certainly falls into the random acts of kindness category.

 

Now.

That isn’t what some people call “radical generosity” but, you know what? I could care less.

 

Generosity, or niceness, doesn’t, and shouldn’t, have a ‘scale.’

 

One act of generosity shouldn’t be valued less than 10 acts of generosity.

 

Bottom line – generosity is not a competition.

No one should be keeping a balance sheet scoring ‘gives’ versus what you keep.

 

So.

 

If all this earns me a ‘too nice’ label?

Once again I say “if that is the worst it gets I can live with it.”

One last thought on this.

Just something for everyone to think about.

I am not religious (by any stretch of the imagination).

But I believe it is in the Hebrew scriptures of the Bible to give 10% of everything “you make” away to others in need.

I know we all seem stretched in our lives and living in a recession can be scary at times but it is quite possible if you look around you there will be aspects of “abundance” that may actually represent “need” to someone else.

 

“Generosity is giving more than you can, and pride is taking less than you need.”

Kahlil Gibran

 

It’s just a thought.

 

So.

In the end? Maybe it is this simple.

“The best portions of a good man’s life. His little, nameless, unremembered acts of kindness and love.”

William Wordsworth

 

Whew. If that is “being too nice”?

Well.

Gosh.

I think I can live with that. And sleep pretty well at night.

Enlightened Conflict