Posts tagged respect
shakespeare and self esteem
Jul 27th
Shakespeare
I used this quote in maybe one of my first 5 posts but since my friend Jen referenced it with regard to self esteem I thought I would bring it back and refresh it slightly with the whole self esteem discussion in mind (as well as my recent rant on advertising agency differentiation).
Let’s talk business first.
I use this quote in every branding exercise I have ever done. I believe branding, personal or companywise, doesn’t start with the ‘customer’ but in understanding yourself. And in understanding yourself … have the kahones to be true to thineself regardless of the repercussions.
Branding experts spend so much time focusing on the customer and doing whatever you have to do to be liked by consumers that they lose sight of what a brand really is at its core – thineself.
I would imagine at its core this thought is about a company’s self esteem.
I guess if all you want to do is make money and be a prostitute, or a chameleon, and be whatever the consumer wants and do whatever the consumer wants in search of the almighty dollar then you should go ahead. But while I would probably lose the consulting gig I would then suggest ‘be comfortable being a legal prostitute.’ And, oh, (no offense to any prostitutes) expect that no matter how big your wallet gets you will have the same self esteem as a prostitute. By the way. I am not the first to suggest this (at least in the advertising industry). The original founder of The Martin Agency in Richmond said something very similar (I have the exact quite in a box somewhere). But. Those ad guys are mad men anyway.
When I do any strategy gigs and I use this quote I typically suggest it’s like building a great circle of friends. Your circle of friends is stronger if there is some mutual respect and you truly enjoy each other’s company (flaws and all). Now. That doesn’t mean everyone will be your friend. Some people may like you but not be a friend. And some people will just have no interest in being your friend. But in the end your company, your product/service, your brand is better off if it is ‘true to thineself.’
Okay.
Personal (and this whole self esteem thing).
Heck, I believe it may be one of the most important lessons a person can learn in their personal life (and one of the most difficult lessons to actually implement I may add). I don’t have a lot to add from what I say to business owners (above).
Similar to businesses getting caught in the barrage of consumer influence on company image an individual is faced with a similar situation (without money involved).
“realize sometimes people just get bogged down, and the external factors are definitely loud/pervasive, but still annoying to see/listen to people play “victim” or blame their upbringing/society/partner/etc on their unhappiness or their unwillingness to climb out of the pit.”
I cannot disagree.
Shakespseare was a smart dude. I don’t think he lacked for self esteem (although I would imagine he had the typical creative artist insecurities lying below a healthy façade of strong self esteem). But self esteem is a tricky thing.
It is made even trickier by the fact we are always growing as a person. We are always gathering external information and assessing ourselves. Part of self esteem is understanding what is good and should be respected about yourself and another part of self esteem is partially understanding how to change and evolve and improve.
And that is self esteem’s trickiest challenge.
Be stagnant and you aren’t improving. External factors will remind you of that. Constantly.
So change and those wily external factors have a habit of understanding that your foundation is shifting and starts seeking cracks in the foundation to weasel its way into.
My first post on “be true to thineself’ may have been too flippant.
Truth in itself is very difficult; add ‘thineself’ and difficulty increase exponentially. Negative self esteem issues are a “pit.” That is true. And I am with Jen on this one … no one should be willing to accept living in this pit if you have a choice. And everyone has a choice when it comes to self esteem.
Ah.
But nothing good in life is easy.
That is an unndebatable truth.
difficult gets done immediately
Jul 22nd
“The difficult we do immediately. The impossible take a little longer.”
US Army
While this quote is attributable to the Army my sense is this is the attitude of all of the services.
Walt Disney said “it’s kind of fun to do the impossible.”
I guess what I like about all of them is the inherent belief that nothing is impossible.
Or maybe better said is “before you accept the impossible treat everything like it is possible”.
Too many times I have heard “impossible” thrown out so flippantly as a stop sign for people who don’t want to go the extra mile.
I guess I have also found that rarely are things 100 percent impossible.
I admit.
When I hear “that’s impossible” I typically perk up a little and go “really, impossible you say” and my brain starts going into overdrive thinking of the possibilities of what is … well … possible.
I don’t think I am that different than a lot of people.
Virgil got it right:
“They are able because they think they are able.”
I do believe that as soon as you start thinking you are able to do something it becomes a little irrelevant if someone else has put the infamous ‘impossible’ label on it.
Thinking you are able to enables you to do.
Sure.
Some things really are impossible.
A 4 second 100 yard dash. Looking good in a lime green polyester suit. Seeing if you have no sight.
But.
That doesn’t mean you can’t finish faster than you may have.
Or find a situation where someone won’t laugh as much when you wear the suit.
Or seeing things from a different perspective.
Maybe what i am suggesting is rarely is impossible absolute.
It has degrees of possible within the impossible.
And what I know for a fact is that our military understands this 100%.
Every organization could learn a lesson from them.
Given the impossible task they ignore “impossible” and focus on addressing the possible no matter how difficult it is and when that is done someone is already prepared to say:
“well, we have gone this far, what the heck, those impossible things we looked at before, damn, they look a little more possible now that we are here.”
And that is the only reason the impossible takes a little longer.
Think about it the next time someone says something is impossible.
They are gonna look awful silly when you make the impossible possible at some point.
underneath greatness
Jul 19th
An admirable trait of the truly great is their ability to recognize the limitations of their actual talent. Simply because they may have risen above the talents of the ordinary has not stopped them from believing they are not that extraordinary. In fact, maybe what I admire most is how they dwell on their ordinariness.
Or maybe it’s that they recognize the potential fleetingness of their talent and what people perceive as greatness.
“I know just how it feels to think of the right thing to say too late.”
- Robert Frost
C’mon. Can you believe this?
This is the guy who probably wrote some of the most amazing poetry of all time.
This is the guy who in 1961 JFK asked, for his inaugural ceremony, to give a poetry reading.
This is the crazy talented wordsmith sonofabitch who, blinded by the sun’s glare on the snow covered Capitol grounds, found himself unable to read the poem he had prepared. Instead, he recited “The Gift Outright” from memory. It opens with:
The land was ours before we were the land’s.
She was our land more than a hundred years
Before we were her people. She was ours …
Observers noted people frickin’ cried over his words.
Read it yourself. Imagine being there. You would be moved to tears yourself.
And this guy suggests he couldn’t think of the right thing to say? Well. Makes me feel a little better about the time I not only stumbled over words but was a blithering idiot.
Oh. How about this?
“I have no particular talent, I am merely extremely inquisitive.”
- Albert Einstein
I think like this quote so much because I cannot envision how one of the greatest minds of all time would suggest he has no particular talent.
Now. I am sure he had an ego (who wouldn’t if you thought of things people had never thought of before … consistently). But. I have no talent.
C’mon.
When is the last time you heard one of your management people say this.
When is the last time someone said this in an interview?
Could you imagine good ole Al sitting there in his rumpled suit and the interviewer asks official question number 4 “please tell me what you think you are good at?”
And Al reaches up and tries to smooth down that crazy hair of his, hesitates, and says “well, I have no particular talent, I am merely extremely inquisitive.”
(cut to interviewer making note to self “cut interview short. Not ambitious enough. Cannot identify any talent. Waste of time interviewing.”)
Look.
Robert Frost was said to be an irascible bastard to be around. Albert was seen as kind of loony (and apparently didn’t know any barbers) but nice guy. But given these two quotes I am sharing they both recognized that they weren’t always the bee’s knees (I have been looking for an opportunity to use that in a post one day).
I personally believe we could use a good dose of this attitude in today’s workplace a little more than the current dosage may be.
I guess I also think our country’s leadership could maybe take a sip of this humility too.
Regardless.
It is a good reminder that, no matter how talented you may be, even the greatest of the great minds took it all that ‘talent’ in stride. We could all use a touch of sincere humility on occasion.
Maybe these guys, for all their quirks and eccentricities, had character. And for that, above any talent they had, they should earn our respect. As any talented person who handled themselves this way would.
everybody is a genius
Jul 18th
“Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.”
- Albert Einstein
I have another post from Al discussing great people who don’t really see themselves as great.
And I am not sure Albert really said this quote above but if he really did he really was a genius.
A frickin’ genius in looking at people around you.
So often we look for standards and test scores and performance reviews trying to assess how smart people are by constantly seeking to benchmark against norms and similar traits in groupings and all that crap.
Look. I like tests. And I do believe tests can play a role.
But standards and norms are killing us. Ok. That is extreme. But I do believe that in schools and in the business place we are becoming so dependent on standards to judge each other that effective ‘non-normal’ individuals doesn’t get recognized.
Okay. Maybe a better thing to say is I am concerned all of this standardizing is killing creativity of individuality … and even worse … possibly the creative problem solver. And it makes it more difficult to judge ‘genius.’
We try and judge kids and have them line up in a row from tallest to shortest in terms of smarts and scores and tell them to climb the next test tree.
And sometimes the fish fails the test.
Yet the fish, in its eccentricity and individuality, when asked to breathe underwater?
Kicks ass.
Maybe because Al Einstein was a genius in his own right it was easier for him to be comfortable allowing everyone around him to be a genius too. I don’t know. I would like to hope it isn’t this way.
And while I began this talking about kids this entire issue bleeds into adulthood. The judging doesn’t stop simply because you have left the world of tests and standards and crap like that. Now the genius bar is degrees and titles and status. 
But. I would like to think somehow … some way … that rather than believe everyone has to be a president or a Rhodes scholar to be a genius that maybe the crew chief on Dale Jr’s car is a frickin’ genius. Not just about car stuff but people management and logistics.
Maybe you don’t have to be some vice president of somethingorother to be a genius and that maybe the mother who is bringing up a kid full time and working real estate on the side is a frickin’ genius in teaching respect and honor and responsibility and just plain getting shit done.
Unfortunately society doesn’t tell us to think this way.
Unfortunately life has established some pecking order that suggests you only qualify as a genius if you have done x, y and z.
But fortunately for us Albert (who apparently did x, y and z pretty frickin’ well) says it doesn’t have to be that way.
Fortunately for us we, the people, can elect to seek out genius if someone has just done their a, b and c’s in a way, and in an environment, that qualifies them for genius status.
Once again, good ole Al Einstein was a pretty smart guy.
Maybe we should pay attention.
Maybe we should find the fish around us and recognize their genius for swimming in a world where everyone else is seeking to climb some tree.
america
Jul 6th

So. For the 4th (well. it would have been the fourth except my site still wasn’t fixed in the 48 hour ‘guesstimate’ so now I am doing the 4th post on not the 4th) I wanted to talk about America.
Ok. Maybe rather just the attitude of what makes America America.
Kinda the thing that keeps us going and doing and pisses a lot of other countries off because it is perceived as arrogance (and I would imagine that is part of the attitude … some bad comes with the good).
Anyway. There is a whole new thing in the branding world called “nation branding.” In fact when I first started my site I did a post on the “rebranding of Nigeria.” I think Switzerland, Slovenia and several other countries have done ‘nation branding’ campaigns. It is interesting because when I was at J. Walter Thompson and we discussed branding we had an amazing presentation we would give ending with what we suggested was the greatest brand story – America (or the United States of America). Combination of culture and constitution and leaders guiding the ‘brand’ through critical transition moments to insure the ‘brand’ crossed generations and maintained its relevance.
But. I am not going to suggest in this post we do some ‘branding campaign.’ However I do believe we, as in “we the people,” would do well to remember our brand. Oh. And by “we the people” I also include our leaders.
So. for the 4th I want to take a minute to talk about this brand, this country I am proud to be a part of, a country I believe is struggling a bit and a country which as a whole is stronger than its parts (if we would remind ourselves of this on occasion).
America is a doing country. It is our culture. It is our ethos.
In fact, in a somewhat arrogant, or adolescent way, we believe we ARE the original doing country.
We don’t want people telling us what to do and holding us to their standards.
We want to discover things and learn how to do things our own way.
And, you know what? That is awesome. And we should be remembering it and focusing on it and being ‘as one’ as a country.
Ok. So what do I mean by “doing?”
Well. If you want to see something done, just tell Americans it can`t be done.
Just say it`s impossible to fly to the moon, or no one can hit more than 61 home runs in a season, or run a mile in less than 4 minutes or create a handheld computer or even stuff 20 people into a phone booth. Dangle the undoable in front of Americans and you may as well consider it done.
When did this ‘doing’ culture begin?
When our forefathers came to America and viewed this huge undeveloped land.
Their first thought wasn’t “let’s take a nap.” It was “let’s get to work.”
We are doers.
We are workers.
And above this culture of doing we have a culture of how we act while doing built around an amazing democracy with a somewhat unique ability to maintain freedom of choice and expression in our doing and how we act.
Which means above all we are like ambitious teens.
We are the adolescent in a world of staid and unoriginal adults.
We rebelled against our parents in our youth (the British king) and, honestly, our rebellious spirit has never ended.
Our culture has adolescence traits:
- intense focus on the “now”
- dramatic mood swings
- a constant need for exploration and challenge to authority
- a fascination with extremes
- openness to change and reinvention
- a strong belief that mistakes warrant second chances.
Our culture contains the trappings of adolescence (Coke – the drink, Nike shoes, fast food, blue jeans, and loud, violent movies).
Even the people we love (celebrities and such) fascinate us in their resistance to growing up. They are forever young at heart, crazy, up one day and down the next, one day invincible, one day totally rejected – and they always come back. They are the “eternal adolescents” many Americans would love to be. Our celebrities are victorious through nonconformity.
We are America. A country 230+ years young. Our culture isn’t nearly as old as the French, Italian and German cultures (all of which existed long before the current nations of France, Italy, and Germany). We are adolescents in a world of adults.
But we are ambitious adolescents. And it has evolved as it did because the original settlers, and later the waves of immigrants who came to our shores, brought with them the necessary attitude of nonconformity necessary to not only “pick up and move” in the first place but also to survive the conditions of this vast country.
This included traits such as Puritanism, a strong work ethic, the belief that people deserve a second chance, and putting a premium on success all helped us to survive in this new world.
So maybe Nike was so successful because they captured the spirit of America within themselves: “Just do it.”
Think about it.
Our heroes are athletes, entrepreneurs, police officers, firefighters, and soldiers – all people who take action. We may respect thinkers, but we don’t celebrate them nearly as much as we do our action figures.
And as doers we have had to learn everything ourselves – through trial and error. Learning from our mistakes not only allowed us to survive, but also helped us to grow into a powerful and hugely successful country. We have been rewarded for our ability to pick ourselves up off the ground and do things better the second and third times.
Trying, failing, learning from our mistakes, and coming back stronger than ever is an essential part of the American archetype.
And doing is embodied not only in our 24/7bto do lists but in our attitude toward work.
Americans celebrate work and turn successful businesspeople into celebrities. Donald Trump and Bill Gates are pop stars. Stephen T. Covey, Jack Welch, and Lee Iacocca are mega-selling authors. Instead of great literature (I don’t count Patterson or Clancy as great literary options) our best-sellers include The Seven Habits of Highly Effective People and Good to Great.
We associate work success as ways to get to know people, excite children, keep family going, or plan your future. Work can make you believe you have ‘made it’ in American culture.
As Clotaire Rapaille would say: the American Culture Code for work is WHO YOU ARE.
We seek so much meaning in our jobs. If our job feels meaningless, then “who we are” is meaningless as well. If we feel inspired by our job, if we believe that we are doing something worthwhile in our work, that belief bolsters our sense of identity (as a person and ultimately as a country).
Our work ethic is so strong because at the unconscious level, we equate work with who we are and we believe that if we work hard and improve our professional standing, we become better people and a better country.
So. When you read this (despite all your misgivings on how high an importance we attach to work) this explains why a high rate of unemployment creates such a struggle to American ethos. It attacks our inner being of who we are as a culture.
By the way, this doesn’t mean we are a culture only concerned with money.
Clearly, money signifies more to Americans than the means to buy things. It shows us how we’re doing, tells us how far we’ve come from impoverished poor roots. Money reminds you that your business is successful, that you’ve worked hard to get something, that you can fulfill your responsibilities, that you are appreciated, and that you are moving up to the next level.
So. Here is what I think.
We are a doing country. And things like unemployment and an ineffective government stop people from doing. And that strikes at the core of who we are and how we feel. It strikes at us emotionally maybe even more so than physically.
The truth is 80% of our life is emotion and only 20% is intellect (I made that truth up).
How we feel is something deeper and stronger and it’s that something inside that drives us as a ‘brand.’
And America doesn’t ‘feel’ right (or let’s say we are ‘unaligned’ on what we are all about).
The government is lost. Well. Maybe, most importantly, they cannot agree on what we should “do.” and their indecision is cutting us at our core.
Our leaders are not aligned.
Unemployment is high (which as noted unsettles us at the core).
Our soul is in doing.
We will find our way back by saying “let’s go to work” on something.
Something big.
Something … well … impossible.
Because in the end we are dreamers. We do because we dream … and dream big. Clotaire Rapaille also suggested this. He said that the American Culture Code for America is DREAM.
I don’t hesitate to say I love being an American. I won’t suggest I am not frustrated. I won’t suggest that I know the exact solution. I will suggest that if our leaders would remind themselves who we are culturally they would better serve us. Serve us in giving us an impossible assignment and let us go do it.
For in the end, for all the culture code speak and thoughts about what makes us happy, America is pretty simple. We make the impossible possible. And that is what makes America, well, America.
Happy 4th.
Note: I drew heavily upon Clotaire Rapaille’s Culture Code learnings but only used portions that I truly believed in and cut out the things that I don’t agree with him on.
being an explorer
Jun 25th

#3. Everything is interesting.
This is one of the most underrated thoughts in the world.
I hear so many people say ‘that doesn’t interest me.’ Or (in the work world) ‘I couldn’t work on that. It doesn’t interest me.’
Well. In my little wacky corner of the world and how I view things everything and everyone has something interesting to be heard. Or explored.
I always told people in my groups at work when we started working on a clients business to find the employee within the organization who has been there the longest, the most loyal, the most whatever of the organization. I didn’t care if it was someone in accounting or the mailroom or in administrative work. Find someone who loves the company they work at. I don’t care if it is an actuarial (which I would slit my own wrists before working as one) or plumber or hardware inventory clerk.
How can you not find something interesting within someone who has that kind of passion for what they do?
Anyway. #3 is my favorite but whoever created this list did a fine job showing what it takes to be an explorer (everything on this list).
Bottom line. Being an explorer means understanding everyone and everything has a story to tell.
Being an explorer means paying attention for that story.
Being an explorer means being modest enough to recognize you don’t know it all. In fact you recognize you know maybe 1% of everything there is to know.
Well. I guess to truly enjoy life to its fullest you should be an explorer.
And now you have an awesome “how to” guide.
















So. This is a nod to a great professional who passed away recently, an opportunity to make a point on being an amateur versus being a professional and an excuse to show some neat images.






