Posts tagged response

The next big conflict on the horizon (and what it could mean to America)

Because I read The Economist all the time the continuing conflict between China and the United States rattles around in my head (they keep writing about it in varying degrees of concern to lack of concern).

But I start thinking about it again as we (the US) continue to live up to our agreement with Taiwan with regard to arms support. Our last ‘act of support’ included 114 Patriot missiles, 60 Black Hawk helicopters and communications equipment for Taiwan’s F-16 fleet. Oh. But it does not include F-16 fighter jets, which Taiwan’s military had been seeking.

All of this kinda pissed off China (who would love add Taiwan to their geographical portfolio despite what they say publicly).

Do I think we will go to war? Nope (I hope).

This little $6.4 billion arms deal for Taiwan will hardly alter the balance of power.

But China has been very clear with regard to wanting the deal stopped. In fact, Beijing publicly warned the US not to go ahead with arms sales to Taiwan.

But. This new growing conflict has some striking similarities to something we have seen in the past.

It does remind me of the good ole USSR – USA cold war (where we teetered on the brink of some significant conflict on occasion). In fact, the similarities are numerous. And just a little scary.

Country Population Army (counting reserves)
Old Soviet Union about 300 million approx. 3 million
China about 1.3 billion approx. 3 million
USA about 305 million approx. 2.5 million
Taiwan about 22 million* approx. 2.1 million

*all crammed in 36.1 square km of geography

It may not appear easy to understand why China is apparently prepared to confront the United States at this time on the two issues at hand:

  • Arms for Taiwan
  • Obama’s plans to meet with exiled Tibetan leader, the Dalai Lama.

Shit. USA has been selling armaments to Taiwan for 61 years since the communists drove Chiang Kai-shek from the mainland onto the island then known as Formosa. And even though lately it seems at least China and Taiwan have “warmed up” enough to talk, China still claims Taiwan as its territory though they have been ruled separately since Chiang Kai-shek’s Nationalist army was defeated by Mao Zedong’s Communist forces. On top of this little issue, the Americans are also trying to find some sort of settlement between the Tibetan exiles and Beijing, which seized control of Tibet in 1950.

So. Here’s the deal. (and let me put the Tibet issue off to the side cause the monks in the Himalayas don’t have a lot of missiles at their disposal). On one side you have China, with the world’s largest regular army and have more than 900 missiles along its southeastern coast aimed at Taiwan. The Taiwanese military with about 300,000 regular army and 1.8 million in reserve is waiting on the island. Ok. Look. I am no expert but that seems like a whole bunch of people with a lot of guns staring at each other. Do I believe anyone is going to be hasty? No.

But. Once the first domino falls it sure is difficult to stop the rest from tumbling.

So. This may be the understatement of the week as I read some articles: “The Taiwan issue is the most important and sensitive one in relations between the two countries <USA/China>,” Dai Bingguo, China’s highest ranking official responsible for foreign relations said.

I am pointing all this out not only because it kinda makes me a little nervous but also because I think the good ole USofA could benefit from the rumblings that are occurring.

Conflict. Or the threat of conflict creates a varying level of responses.

One big response is it gives focus.

When you don’t know your enemy, or maybe better said, there are a variety of objectives to select from, actions and the plans become unfocused (that would appear to be our current situation).

Am I suggesting war is good? Nope.

Am I suggesting we as a country could benefit from rising tension with a country that has more people and a larger army? Yes.

For awhile I believe our country has floundered. Our direction has been unfocused. It’s not that we are doing bad things, but in our scattered attempts to better ourselves the truly effective actions just haven’t been achieved. Sure. Small steps are good.

But this is like talking about capitalism.

The best companies are the ones that recognize and battle their competition. That’s why monopolies often struggle. Without competition it is easy to ignore any sense of urgency and permit yourself (and your organization) to stray from focused improvement.

Countries are the same (aren’t we just a big business organization anyway?). For some time we haven’t had focus. Al Qaeda is so nebulous it is difficult to know where to focus your effort to improve success. When Soviet Union was our focus we – the organization as a whole – prospered. If we ever doubted direction we only had to see the red flag with the hammer and sickle to regain focus. Education. Manufacturing. Aerospace. Medicine. All prospered through innovation and progress. There was increased urgency and focus.

I guess you could argue it is responsive focus rather than proactive focus (which you always hope you generate all by your lonesome). But. If you think of America as a fragmented organization, finding a balance between “responding to perceived threats” and “proactively putting yourself ahead of possible threats” is actually the best action direction. Somewhere in the gap between the two is the focus point.

And the key word in this entire discussion? Threat.

So. If China provides that focal point for America then maybe all this tension is good.

Oh. And last thought. I also believe if we as a country get focused on some of the right things, that will enhance our ability to avoid letting tension evolve into conflict. A focused America is pretty daunting (see Cold War and Soviet Union as a prime example).

How To (And How Not To) Use Music In Ads

Bruce and I were talking the other day about great songs in commericals, and he sent me a link to this new Nike spot that uses the song “Ali In The Jungle” by the British band “The Hours”.

Human Chain from NikeSportswear on Vimeo.

This is a beautiful spot to begin with, but the song is what pushes it over the top to become a truly great ad.  The song gives the spot a level of emotion and meaning, with the line “Everybody gets knocked down, how quick are you going to get up?” repeated throughout.  It’s as if the song was written for this campaign…but it wasn’t.  That means someone brilliantly chose this song to help bring the message of the ad to life(or they got lucky and just stumbled upon the song and had a “Eureka!” moment.  Either way, it’s a great example of how music and image can combine successfully to stimulate an emotional response to the product/service being advertised. (Note: Bruce has a great white paper on the use of emotion to change behavior, available to download here.)

If the Nike “Human Chain” spot is an example of how to effectively use music in advertising, then the Radio Shack(oops, I’m sorry, “The Shack”) “Chemist” spot is an example of when music and message just don’t seem to work, and the ad ends up failing.

Seriously.  Oingo Boingo’s “Weird Science”?  And what’s with the cheap, Monty Python-esque animation?  And what was it you were actually advertising?  Oh, the fact that you sell phones…and that you…wait for it…have it down to a science! LOL! Like so many ads, by trying to be clever, they end up totally confusing me, and I most likely won’t remember what it was they were trying to sell…which is kind of the point of advertising…isn’t it?  Compare it to the Nike ad, where the song and the visuals tell you right away what it’s about, and they keep you engaged right to the end. Maybe “The Shack” (speaking of terrible rebranding) should’ve tracked down Kelly LeBrock…or at least Anthony Michael Hall to do an endorsement.

A Strategic Look at Valentine’s Day

(a male view of the Valentine’s situation having also accumulated a zillion research data points over multiple beer events discussing everything but Valentine’s Day)

All this talk about Valentine’s Day being created by Hallmark, the myth behind St. Valentine … a massacre for god’s sake. Confusing. The thought behind it is really very simple.

Let me walk you through Valentine’s Day from a strategic perspective using the infamous consumer buying system (I am fairly sure I cannot incorporate conflict anywhere in here but I will do my best).

Here’s the situation. Basically we men are idiots. Therefore Valentine’s Day plays an important role. It is a valuable stimulus to stop us from thinking solely with our dumb stick and with some random portion of our brain that isn’t being used for sports, work, alcohol, oogling (not ogling … there is a difference), mindless daydreaming or sleeping. Below you will see a diagram that outlines how we think without Valentine’s day and then with Valentine’s day.

(click on the image for a larger, somewhat more legible version)

Valentine's Day Consumer Buying System

As you see. Valentine’s Day is not something created by Hallmark. Nor is it stupid. It is an important event with a use benefiting men (kind of like the Super Bowl and March Madness but not as important).