Enlightened Conflict

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

====================

We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

==================

 

“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

===================

 

 

So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

the myth of simplification

July 19th, 2017

simple i like

 

“The pure and simple truth is rarely pure and never simple.” – Oscar Wilde

 

 

“What a simple black and white world you must live in.” – unknown

 

 

————————–

 

Communication.

 

Effective communication has been, and always will be, complex and complicated … and a good thing for society. Effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

 

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

 

Bruce McTague

————————-

 

 

Well.

 

I may as well fulfill my contrarian obligations immediately – nothing is it is complicated complex not simple Life worldsimple.

 

Nothing.

 

Look.

 

I may be wrong but I think the world would be a shitload ‘righter’ if we just assumed nothing was simple and started acting that way.

The whole idea of simple and simplicity has … well … fucked us up royally. It has almost become an obsession toward which everyone is consumed by until we are either frozen into inaction <this isn’t simple enough> or we hold our “simplicity prize” up high proudly … only to find in our holy quest we discarded some essential items which would have actually helped this ‘simple idea’ live.

 

We all want to simplify our lives <or at least we talk about it a lot>, simplicity in thinking, simplicity in ideas and simplicity in work … and yet, as a generalization, we all seem to seek every way possible to complicate our lives.

 

We see simplicity as a way to solve problems and, whew, we are a certainly a ‘people’ of problem solvers <but also problem creators as a corollary>.

And, yet, “it seems simple …” may be the biggest problem of all and may be one of the most misused and misguided statements and thoughts in today’s world.

 

 

A good friend of mine, an experienced communications professional, always says “if you are explaining you are losing” as an argument for simplicity. The challenge is that it … well … isn’t an argument for simplicity. It is actually an argument for clearly articulating what you want, and need, to articulate.

In fact … as I will point out later in this rant piece … being too simple actually creates more confusion, therefore, simplicity could actually be creating the explaining.

oh my god cover mouth silence do not speak

 

 

<oh my>

 

 

And that is where the myth of simplification dies. It dies in truth and reality.

 

Simplicity reality, more often than not, consists of two opposing things – security/reliability, which anchors the sense of safety thereby justifying the common sense aspect of simplicity, & passion/risk/newness, which anchors the sense of movement thereby justifying the smartness aspect of simplicity.

Simplicity reality, more often than not, is an amalgamation of multiple fragments crating a mosaic which is pleasing to the eye <and relatively easy to grasp>.

 

Simplicity reality, more often than not, consists of some opposing thoughts in that, typically, if you have one… you can’t have the other.

 

Contrary to simplicity narratives the complexity actually brings in the pragmatism of a simplistic reality <and I would argue effectiveness.>.

 

All this means is that simplicity is rarely simple and trying to capture it in a meaningful single word or image is … well … not only silly but sells the depth & breadth of a decision or situation or idea or thought … or reality itself … short.

 

Reality is complex.

Life is complex.

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity.

 

Simple is hard.

 

It is hard because sometimes, okay, most times simplicity is arrived at by distilling complex solutions/ideas down to its most efficient form.

 

business simplicity complex woekI would note that from my own business experience I would say that many times simplicity ideas can only be found from checking out all of the different solutions. And after sifting through everything simplicity is more often found in a “doh” moment <not an “ah ha!” moment> in that you may be surprised by the fact simplicity is just the thing that makes the most sense at the end of the day.

 

And why is simple THAT hard?

 

Well.

 

Al Einstein said, “Make things as simple as can be—but not simpler.”

 

Geez.

 

So simple isn’t the least.

It may actually be somewhere above the least and significantly below the most <complex>.

 

This doesn’t mean we shouldn’t seek simplicity. But what it does mean is that simple or simplicity shouldn’t be defined by rules or milestones or trite “say it in 10 seconds or less” dictates or, well, any boundaries.

 

Simplicity defines itself it is not defined. Simplicity is reflective of the time, place, people, situation and solution needed.

 

Ponder that my friends.

 

What may make simplicity even more complex is, oddly enough, that part which should make it the simplest.

 

Simplicity, more often than not, is the nitty gritty stuff and not the more glamorous big vision or “big idea” stuff. It is about marrying principle and pragmatism and gradual improvement – piece by piece and part by part.

 

To me, simple and simplicity tends to be found in shit that most people would think has nothing to do with simple:

 

  • Coalesce fragments

 possibilities-plans-ideas-infinity-life-business-choices

“The whole is simpler than the sum of its parts.

Willard Gibbs

 

I think people would be much better off f they understood that while simple may be represented in ‘one thing’ it is actually representative of many things.

The best of the best ‘simplicity finders’ are the ones who are the best at coalescing fragments. Gathering up disparate pieces of information and figuring out how to make them whole in a way that

 

 

  • Box in complexity

 

Let me begin by paraphrasing a quote about how Sylvia Plath wrote…

 

“Whether Plath wrote about nature, or about the social restrictions on individuals, she stripped away the polite veneer. She let her writing express elemental forces and primeval fears. In doing so, she laid bare the contradictions that tore apart appearance and hinted at some of the tensions hovering just beneath the surface of the American way of life.”

 

Margaret Rees

—————————————

 

I used the quote because far too many people think simplicity is about stripping away things to showcase the core instead maybe they should be thinking about stripping away the veneer so that the truth can be laid bare.

Let me explain <you will not agree with this if you do not agree that simplicity is a ‘whole made up of fragments’>.

 

Simplicity, to me, is about using the complex parts to box in the whole.

 

making your point bracket triangulate business combine experienceYou either:

 

 

  • Bracket what you want to offer <simplicity resides within two opposing thoughts>.

 

 

  • Triangulate what you want to offer <simplicity resides in the middle>.

 

 

  • Box in what you want to offer <simplicity gets squeezed into middle>.

 

Now.

Some people may use what I just shared and say “simplicity is the distillation” and I would push back by suggesting “simplicity is reflective of all the parts as it shows the whole.”

Am I parsing words?

Maybe.

 

But when someone says ‘show a picture’ or ‘say it in 5 seconds or you lose them’ and be done with it … I just don’t think it is that simple. Simple stimuli are just as likely to confuse. Provide ambiguity. Generate a feeling of ‘lesser than’ <”I am missing something of value or I missed the opportunity to showcase some value”>.

 

— note: there is a lot of research supporting this thought —

 

Look.

 

Our minds are like real estate.

 

Space is limited and we can’t let every thought, idea, product, person or whatever have a place to stay.

 

That means where the rubber hits the road with regard to being simple and simplicity is that it must create some connection with whomever is touching that simplicity

 

I will end with Chopin. Chopin is one of my favorite classical composers. I seriously doubt anyone who has ever looked at any of his sheet music would suggest his music was not complex. And, yet, close your eyes and listen … it contains a simplicity that connects.

 

==================

 

“Simplicity is the final achievement.

After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

 

Frédéric Chopin

 

====================

 

All I know is that we have totally fucked up the idea of simplicity to a point where simple, or simplicity, is more a myth than reality. This myth has hollowed us out – hollowed our thinking, our communication and our culture.

 

beauty in the breakdown 2

Most of the worthwhile things in Life are not hollow … they have depth & breadth … they are … well … complex.

 

Reality is complex.

 

Life is complex.

 

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity but I would suggest that the beauty can be found in the breakdown of the complex to its simplest form.

believing in something is powerful enough

July 7th, 2017

 

ideas dream make fly people think believe imagine educate

 

==============

 

“We are tossed about by external causes in many ways, and like waves driven by contrary winds, we waver and are unconscious of the issue and our fate.’

 

We think we are most ourselves when we are most passionate, whereas it is then we are most passive, caught in some ancestral torrent of impulse or feeling, and swept on to a precipitate reaction which meets only part of the situation because without thought only part of a situation can be perceived.”

 

Will Durant

====================

 

“Trust yourself. Create the kind of self that you will be happy to live with all your life.

Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.”

 

—-

Golda Meir

 

============================

 

So.

 

good bad idea battle for path businessIt would be an understatement to say that the number of ways a leader can lead are so numerous it would most likely take a book to explain them all <and people have certainly tried>. Trying to simplistically suggest “this is the way to lead” is … well … simplistic tripe.

 

It would be an understatement to say that the number of ways a leader can articulate an idea for people to rally around and follow are so numerous it would most likely take a book to explain them all <and people have certainly tried>. Trying to simplistically suggest “this is the way to share ideas in a meaningful way” is … well … simplistic tripe.

 

That said.

 

Today I will talk about leaders and ideas and articulating ideas … let’s call it “the business idea” leadership challenge.

 

For those of us who have had the fortune, or misfortune, of walking the halls of management in business we have all crossed paths with all the scary tactics and rhetoric associated with leaders who cannot articulate an idea if they actually tried <and most do try>.

 

These are the leaders who do not really have the ability to articulate an idea well enough for the idea to gain traction and be implemented.

 

it exists truth example life ideas business

……………….. the idea ………………….

I sometimes believe what makes a good leader is the ability to articulate an idea so that <a> people can grasp it, <b> people can envision it as “something” tangible enough to want to hold it and <c> people can attach some emotional connection to it <ranging from ‘I believe’ to ‘passion’>. But many leaders just struggle with idea articulation and use a variety of tricks to present an idea in a way that encourages people to … well … believe in the idea.

 

To be clear.

This is more a discussion of the psychology of managing employees … let’s call it “believing management” more so than motivating employees.

 

This is more about unlocking employees – unlocking potential. I mention potential because that is what ideas do … they are like a powerful chip inserted into people which energizes, focuses and drives individuals <and inevitably the organization itself>.

 

And because of all of what I just said there are a variety of ways to create some energy behind ‘believing’ in an idea.

 

Us versus them.

War analogies wherein those who don’t believe in our idea are ‘enemies.’

The narrative behind the idea always seems to have a “good versus evil” aspect.

 

 

Two thoughts on that.

 

  1. Selective tactical ‘good versus evil’ leadership is appropriate. Sometimes you need to give an organization some “oomph” <a technical organizational behavior term> and this is an easy way to create some energy around the idea.

 

 

  1. Being reliant on “us versus them” narrative is lazy leadership. Yes. Counterpoints always provide some contrast which permits some clarity, however, an idea should be able to stand on a blank page in a blinding spotlight and create enough ‘belief’ in that idea that people will want to fill the blank white space simply because they want to … they choose to … not because they ‘have to.’

 

 

people crowd ideas together friends waitbutwhyBad leaders misunderstand leading with an idea.

 

They always feel like they have to have an enemy which the idea has to slay. Or they feel like they have to divide so that their idea looks bigger.

They have it wrong. And dangerously wrong.

 

Good ideas power up on their own. Good ideas have a size to stand up to … well … any size idea out there.

 

Good ideas encourage people to go out and evangelize not destroy or kill or attack. The belief in the idea, in and of itself, is enough to make people go out … sometimes attack bad ideas, more often defend the idea and all the time presents the idea as some desirable thing that anyone in their right mind should want.

 

I have always believed that if you have a good idea, and you have people who believe in that good idea, you shouldn’t worry about competition or naysayers & doubters but rather focus all your energy on … well … showcasing the energy of the idea.

 

Now.

To be sure.

 

If you talk with enough people who have managed groups & companies and you will notice that at some point someone will bring up “I have to be a psychologist.”

 

To be clear.

 

Do business managers have to be psychologists to be effective? No. not really.

But playing the psychologist role on occasion certainly doesn’t hurt.

 

I am chuckling. I am fairly sure what I am discussing has some high falutin’ organizational behavior ‘management principles’ published and formal white papers with long esoteric discussions on employee personality types and some personality testing voodoo and lots of ‘how to energize organizations’ crap.

 

Anyway.

 

Most good managers clearly understand that different people are motivated by different things and that different things can inhibit the potential of each employee.

 

Suffice it to say, in my mind, once you move past trying to motivate a specific individual one-on-one it really all comes down to one basic management principle: the idea.

intangibe idea yet to be future business

 

 

Simplistically every leader’s objective is always to free your employee to be their best and do their best. But sometimes this means stripping something away … and sometimes this means adding something … and it always means giving them something to believe in <not just do or ‘fight’>.

 

More often than not while you are leading your organization you invest gobs of energy focused on the pragmatic ‘here is what you need to do’ underpinnings crap which keeps everybody focused on the shit that keeps the doors open in the business every day.

 

But, at some point, you have to energize the attitude.

And that is where “idea” comes in. This isn’t really a vision … this is the idea of who and what the company is and the ‘belief’ which is kind of the unseen glue which makes “one, out of many.”

 

This idea is a heuristic management tool because while leading people certainly can contain some aspects of ‘enthusiasm management’ one of the most basic leader self-survival techniques you learn <or you will die> is how to manage without too much investment of self. Therefore I have always viewed “the idea” strategy think anger angry business ideas filteras the compass AND engine for the true potential of the organization.

 

Yeah.

 

As a manager you always hunker down on the pragmatic aspects of what needs to be done first.

 

Always.

 

It is kind of your heuristic trick to assess any attitudinal challenges to getting the frickin’ pragmatic aspect done.

 

But you always keep an eye, and an ear, open during the pragmatic ‘whether the shit will actually get done … and done as well as it can be done’ for the employee’s, and organization’s, idea ‘belief factor.’

 

And while Belief can come in all shapes & sizes & behaviors one thing remains constant … make the idea tangible and anyone can see it <rather than have it be some nebulous thing they have to define in their own heads>.

 

And it can get even tricky.

 

Tricky because the same employee who was bursting with blind belief one day will be the same employee sitting in front of you the next day discussing a completely different project or task … semi-frozen in ‘belief doubt’ or ‘belief confusion.’

 

Look.

 

The fundamentals of effective management are pretty much the same everywhere.

 

But, ‘idea belief management’ can, unfortunately, sometimes take a fine subtle touch … and most of us everyday leader schmucks aren’t always subtle.

Therefore, we tend to lean on “us versus them” and “we are at war” to create some sense of “we must defend this idea” rather than instilling the idea, of the idea itself, as thoughtful rabbit idea quick slowhaving value even in times of ‘non-war.’

 

Ok.

 

I imagine I wrote this not to offer any “how to” guide to anyone. I wrote it because I just saw someone aggressively and darkly outline a world in which the business idea was under attack and attempted to drive belief in the idea through ‘threat’ rather than ‘inner belief.’

 

And as I watched I thought “this person has no idea how to articulate an idea in a way that the idea itself exudes energy in and of itself.”

 

As I watched I thought “this person doesn’t understand that ideas don’t need enemies to be meaningful and powerful … believing in something is power in and of itself.”

 

Look.

 

I have different expectations for different levels of leaders and I certainly understand that when presenting or communicating things you gotta deal with what is in front of you and get shit done and get the best out of your employees. And sometimes you do whatever it takes in the context of the situation.

 

But.

And this is a big but.

 

A business cannot always be at war in order to justify, and formalize, the idea it idea think explode expandbelieves in. The idea, in and of itself, should be good enough … and articulated well enough … to be powerful enough for people to just believe in it.

 

I am not suggesting this is easy … but that is what separates a good leader from a crappy leader …the ability to make the most of an idea by fanning the tiny, inner sparks of possibility into flames of achievement.”

 

I imagine my real point is we should all be wary of the leader who can only articulate an idea through an ‘us versus them narrative’ or a divisive tone.

Why?

 

Because they are either lazy or they don’t know their shit.

 

the unexpected move

June 27th, 2017

bad idea beauty life business

============

 

“The unexpected, always the unexpected.


If they expect you to move right, move left.


The first law of survival in this jungle that you’ll inhabit.
The unexpected move. “

 

—-

The Avengers

 

========

 

“She was already learning that if you ignore the rules people will, half the time, quietly rewrite them so that they don’t apply to you.”

 

Terry Pratchett

============

 

 

Well.

 

Far too often in business we talk about making an “unexpected move” to gain an advantage as “zig when they zag.”

 

So … lets’ take a minute and talking about the whole “zigging when they zag” bullshit.

 

Oh.

Yeah.

 

On a football field zigging when they zag can be effective … but in business it is bullshit.

 

Look.

 

I am all for running with a temporary advantage when given the opportunity <and, yes, about 97.385% of advantages are temporary — I made up the 97.385% number>.

But that is not ‘zigging’.

 

I am all for hunkering down on a specific distinctness when it appears the rest of the category is bumbling around in an array of meaningless claims.

But that is not zigging.

 

I am all for leaping through a window of opportunity when the window cracks open.

But that is not zigging.

 

Suffice it to say … zigging, in general, is a stupid strategy.

 

Let me explain why.

 

Most industries once they have a fair number of competitors is more like a 7 zig zag highway unexpected businesslane superhighway where everyone is driving in the same direction within the same guard rails.

 

Not everyone will like thinking that but the truth is that most businesses have smart people who see the same information and do all the necessary research with people who are likely, and not likely, to buy whatever it is they are selling and therefore strategies are in the same realm and everyone is pretty much competing in the same arena.

 

This means a couple of things.

 

Everyone is speeding toward the same destination.

If something is obvious to you, it is most likely obvious to them.

 

What all of this means is you have to move but most moves have to be done artfully.

 

So maybe despite the fact I balk at the whole ‘zig when they zig’ and ‘unexpected’ anything in business gives me heartburn it is possible I could discuss the art of the unexpected move.

 

I call it “art” because unpredictability as normal behavior is bad. No one likes someone who is unpredictable 100% of the time and organizations <alignment, operations and ‘day to day doing’> tend to respond poorly to unpredictability.

 

unexpected changeIn my highway metaphor unpredictability most likely means either <a> a crash or <b> slowing down and you get passed or <c> you are now on a completely different road than all the other competitors speeding toward sales, & customers.

 

As for predictable?

Yikes. Boring. Lack of creativity. Bad <in a different way> … let’s just call predictable “lack of any art.”

 

In my highway metaphor this most likely means you are cruising in one of the right lanes, the slower lanes, and people are passing you all the frickin’ time.

 

This suggests making a move in your industry take more art and artfulness to navigate the path you desire or take advantage of the opportunity that may open.

 

This also suggests, in the business world, you sit up and pay attention just with a little more focus when someone pulls out the “maybe we should zig when they zag” tritism. You do so mostly because anyone who says that who is not on a football field most likely has their head up their ass <but want to say something catchy in a meeting to be noticed>.

 

I say that, again, because most time in a business industry companies are going in a direction for a reason … that is where the sales are. So ‘zigging’ when everyone else ‘zags’ more than likely means they are heading toward sales and you are not <but you can always say you zigged when they zagged>.

 

Ok.

 

Now.

 

If you want to tie ‘unexpected move’ to survival … well … that is a different story.

 

Survival does have a nasty habit of forcing some unexpected maneuvering. Ok. Maybe out of desperation the predictable in us decides that maybe being ‘unexpected’ may actually be called for.

 

I would suggest that if you find yourself in desperate times rarely is anything artful in that moment.

But I would suggest that in a desperate survival mode I can offer tow lists you should write up on some big board in some big conference room and make sure you discuss.

 

There are basically 4 basic responses to a threat <or opportunity I imagine>:

 

 

  • Fight

 

  • Flee

 

  • Deceive

 

  • Submit

 

 

Any move you choose to make will be derived from one of these four spaces.

Choose wisely.how we survive makes who we are

 

Once you have chosen <wisely> effectiveness in a survival fight basically comes down to 4 things <in the order of importance>:

 

 

  • aggression and willingness to hurt your competition

 

  • willingness to get hurt yourself

 

  • skill and knowledge

 

  • strength and power

 

 

Some may haggle with my order but the top two will dictate your success regardless of how you stack the last two.

And of the last two is would suggest most of the time knowing what to do is more important than brute strength.

Choose wisely <but always choose the first two or you will get crushed>.

 

I offer these two lists because when anyone suggests zigging when someone zags I bring these out.

Shit.

I bring these two lists out almost any time a business wants to talk about effectively competing in an industry.

 

Why?

 

Because nothing really matters if you do not figure out these two lists.

 

Why?

 

Temporary as long asGoing back to what I said earlier … advantages are temporary   and the other guys/gals you are competing against are as smart as you are.

You don’t zig just for the sake of zigging <that is wasted organizational energy> and if you do have to take an unexpected move it is most typically a response to something in the situation.

 

While we like to talk about zigging and zagging the reality comes back to the highway. You have to move forward and keep moving forward <or get run over>.

The only zigging anyone should ever talk about is either moving into another lane to pass someone or another lane to let someone pass you or change lanes to avoid a crash.

 

================

 

“Desperation is the raw material of drastic change.

Only those who can leave behind everything they have ever believed in can hope to escape.

 

—-

William S. Burroughs

 

==============

 

Unexpected moves just to do something unexpected is … well … stupid.

It is in the same category as change for change sake.

It is in the same category as zigging when they zag.

 

Now.

 

Unexpected moves made in the search for something incredible waiting to be known <some desired destination>? Well … yeah … that isn’t stupid.

 

===========

“Somewhere, something incredible is waiting to be known.”

 

—-

Carl Sagan

===========

.......... zig zag mistake ................

……………. zig zag mistake …………….

Unexpected moves made to survive on the competition highway? That isn’t stupid.

 

Unexpected moves made to veer through a window of opportunity that arises? That isn’t stupid.

 

But zig when they zag? C’mon. That’s just stupid.

 

It is stupid because more likely than not it just means you will have not left the comeptition behind but rather just left the competition.

legacies, never being seen & pondering 2100 posts

June 24th, 2017

blog writing

======================

 

just-shower-thoughts:

 

    One of my greatest fears is that someone has written my favorite song, but they’re not famous enough for me to hear it.

 

====

 

“As I make a final right-hand turn onto our street, my GPS informs me that I’ve ‘reached my destination.’

 

‘My destination,’ I laugh aloud to myself.

 

My GPS doesn’t know squat.”

 

Colleen Hoover

 

=====

 

“I’m so scared of dying without ever being really seen. Can you understand? “

David Foster Wallace

===========

 

“I did something and it was never seen.”

 

Someone’s grave stone

 

=======================

 

Ok.

 

 

This is written as I ponder my legacy, legacies in general, and my 2100st post.

 

writing-typing-legacy-blog-thoughts7 years 7 months 4 days.

91 months 4 days.

396 weeks 1 day.

2773 days.

2100 posts.

A little over 5 posts a week for over 7 years.

2,100,000+ words <a conservative estimate>.

 

My words and thoughts over the 2100 posts have remained consistent … on November 18th 2009 I wrote my first Enlightened Conflict post and 6 days later I offered my second post and wrote this:

 

… it is in my DNA to be “constantly preoccupied with possibilities of new combinations.” Now. That can make me a pain in the ass to work with. One time a mentor, and a manager I loved working for, once said to me, “sometimes you are a pain in the ass, but I am glad you are my pain in the ass.”

 

And if you visit my LinkedIn site you will see a past client says:

......... Me .............

……… Me ………….

 

If you don’t want to be “nudged” into new ideas and creative solutions – don’t ever call Bruce McTague. If, however, you want to look at things through a different telescope and find 3-dimensional ideas you’ve never considered, call Bruce now. Not tomorrow. He’ll make you uncomfortable, but I firmly believe that if the idea doesn’t make you uneasy, it’s not a big idea. Easy to work with, but always stretching your mind, Bruce is a true business Partner. You’ll grow working with Bruce.

 

2100 posts later and I am still a contrarian, still snarky, still writing about the possibility of new combinations and still a pain in the ass.

 

But with almost everything I write I try and offer pain in the ass type thinking … not fluff. On November 30th 2009 I wrote this: communicating meaningful information so people can make meaningful choices.

 

I am still not a nudger and I am absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

Well.

 

All that said.

 

At 2100 you have a tendency to sit back and wonder what happens if I actually

did something in my Life and nobody notices it when I am gone?

 

And before you think this topic is bullshit or “that’s not something I worry/think about” take a second and think about this.

 

Why do so many people buy symbolic bricks with names on it on a wall somewhere?

Why do we put stars in the ground with people’s names on it?

Why do we have gravestones and epitaphs?

 

We do these things because we want people to remember at least something about us. It doesn’t have to be big … but … well … something for god’s sake.

 

All of that leads me to legacies.

 

Everyone leaves something behind … some footprint.

 

With me … my largest footprint <at the moment> would be everything I have written.

Which makes me slightly wonder what happens with my 2100+ pieces on Enlightened Conflict … does somebody stumble across them and publish some or do they fade way into the nothingness of ‘something done but never seen’?

 

Will someone own my words & thoughts when I am gone?

 

I wrote recently that I own my words and thoughts … therefore … in some way I assume they must have some value <at least to me> … maybe just pennies but of some value.build legacy create something mctague 2000

 

It would be nice to think some of these thoughts get passed around from person to person like pennies — everyone has some, they are often overlooked until needed to complete a transaction and are annoying when you realize you left some in a pocket when you do the laundry.

 

But most importantly I see these pennies being used to create a transaction. In my mind … in this case the transaction is thinking … and maybe a purchase against what I see as the true corruption of our age … ignorance.

 

 

 

Montaigne:

The corruption of the age is made up by the particular contribution of every individual man; some contribute treachery, others injustice, irreligion, tyranny, avarice, cruelty, according to their power; the weaker sort contribute folly, vanity, and idleness; of these I am one. It seems as if it were the season for vain things, when the hurtful oppress us; in a time when doing ill is common, to do but what signifies nothing is a kind of commendation.

 

 

 

I admit that I believe these types of pennies are becoming more and more valuable.

 

I believe that because I worry that time is currently painting a portrait of disappearing thought in which all who see this portrait are corrupted by what they can no longer see … and walk away thinking ignorance is beautiful.

 

Yeah.

 

That corruption breeds a sense of everything changing … but in an invisible way. We only see the change in a low level slightly nagging unease & unhappiness. In a way our moral & character health deteriorates despite our relentless pursuit of feeling better through pills, supplements & absurd self improvement plans.

Mentally our focus shifts toward what is visible and away from the invisible <that which creates the unease> and we fixate on what we think we know rather than unlearning what we know.

 

We stop engaging with thought … and even engaging with the thoughtful people <the intellectuals — real & faux> because it is … well … easier.

 

The sad truth is that we are largely doing all of this corruption to ourselves. We do so because conflict is necessary to make the invisible visible … but conflict, and making the invisible visible, is hard & sometimes hurtful.

 

invisible grain of sandWhat does this have to do with a legacy?

I could argue that if your thinking is invisible in some way … possibly a big way … you run the risk of becoming so invisible that when you leave there remains no footprint to mark your steps in Life.

 

I imagine leaving Life as an invisible person has little appeal to anyone. Not that you desire to be the most visible person in the world just that you would prefer knowing that when you were gone who you were just became completely invisible.

 

Please note that I am not tying visible to any success but rather thinking <although I imagine it could be tied to ‘doing something that may truly matter’>.

 

And, while I am talking about the legacy I personally want to leave behind, I would imagine this thought bleeds into almost everyone’s Life. Yeah, in this case, I don’t think I am different than most people.

 

We all would prefer to not be corrupted by ignorance and we would prefer to want to ‘do something’ and, preferably, something dynamic beyond our own purposes.

 

=====

 

“[My ultimate goal is] to leave this world a better person, and for me to not be the only one who knows it.”

 

Gavin DeGraw

 

=============

 

Ah.

But the idea of being dynamic beyond your own purposes is fraught with peril.

 

It means … well … dreaming big. Okay. It means thinking big <and, yes, I do believe far too often we aim too small and too low>.

 

As for me and my thinking big?

 

I want to attack ignorance as if it is the enemy and, looking back, the majority i will talk about anythingof my 2100 posts have relentlessly unflinchingly, never nudging, attacked ignorance. I have done so using the idea of Enlightened Conflict as a North Star.

 

I believe conflict of thoughts is healthy and believe vocalizing the conflict is necessary for progress. I believe Conflict is natural and will always exist – between countries, religious beliefs, ideologies, the haves and the have nots, etc.

 

And I believe with my writing I have a unique opportunity to insure conflict of thinking can be managed to some extent by encouraging positive conflict or enabling conflict with rules.

 

I debate with people … I write about thinking … I defend our youth … I rant about the old way of thinking … and, lately, I have found a muse in Donald J Trump <in fact … my 2101st post is a Trump business lesson>.

Trump has offered me the opportunity to have a living breathing example of almost everything I detest in business leadership, business acumen and how a business shouldn’t be run.

 

I do not detest him as a person <I don’t know him> I just detest how he conducts himself as a leader and a business person. He has reminded me that passion can inspire thinking and writing and reminds me that business sometimes needs to stop nudging and be more demanding of what is right & good.

 

Regardless.

 

think imagine legacy young learn unlearnIn the end … all I want is some enlightened thinking and new ways of looking at things and often, as a contrarian, I will use someone or something as a foil to make a comparative.

 

This style and way of thinking has proven to be a good timeless way of approaching things because should you view a post in my first 100 you would find it is still relevant and will still contain thoughts you may find scattered in my last 100 posts.

 

Anyway.

 

One last thought on legacies — compromising.

 

I still worry about compromising.

 

I know I have some fear that compromising has left far too many people numb to life … or maybe just numb to their dreams. Or maybe more specifically numb to ‘doing something that matters’ and, certainly, numb to thinking and new thoughts.

 

I still worry about me compromising. And maybe I fear that numbness if I end up compromising.

 

I kind of think this is a legitimate fear.

 

I, as everyone else, certainly want to be happy. Live. And love. And be loved. Read. Travel. See things. Meet people. Meet more people. And learn. And unlearn. And learn some more. Nowhere in there do I see compromise … I only see doing shit. And, in my eyes, nor do I see any ‘nudging’ but rather unflinching doing.

 

Yes. Doing something unflinchingly.

 

Because doing something unflinchingly that can leave the world a better place?

 

Whew.

legacy learn imagine hope mctague

I gotta tell ya … if you even have a glimmer of hope of getting to do something big … something really big … something that matters in a big way … something that someone would recognize someday  as a legacy idea … well … I don’t know. It kind of seems like you have to go for it – uncomprisningly and unflinchingly.

 

I have to think that if am going to lose, I want to know I lost doing something and not losing because I compromised in some way.

 

That said.

 

I don’t want to be known for writing 2000 posts, or however many I end up writing, I would like to have a legacy suggesting I did something that mattered <and someone could point to what that something was>.

 

In the end.

 

2100 posts and counting.

I very rarely have duplicated a thought, I have never run out of new quotes to share and I have never had “writer’s block” or not had something to write and, yet, I have consistently pounded on stupid & senseless business acumen and the misguided tripe people are fed with regard to Life.

 

That sounds big … and, yet, small at the same time. I have to imagine whether someone has written as much as I or not … most people will find that they have done something that sounds big but may look small in the harsh light of reality.

The only way I know to build a meaningful legacy <making what may appear small big> is to do what I do … not nudge and be absolutely unflinchingly focused on communicating meaningful information, thoughts & ideas so people can make meaningful choices and think meaningful thoughts.

 

And, yet, sure … I still do wonder what will happen to everything I have written because … well … at the moment they are my legacy. I imagine I am not alone in thinking that “I did something and it was never seen” on my headstone isn’t really what anyone wants.

For now all I can do is insure that I do something meaningful in a ‘non-nudging way’ and hope it gets noticed.

2000 legacy posts write

 

——————————–

 

About the author:

Bruce McTague is probably considered a sometimes irascible pragmatic contrarian. At the same time he is most likely considered a naïve believer in the inherent good in people and believer in the value of Hope as an engine for real progress.

He has been called cynical and optimistic.

And because of all of that he believes Life, just as people, are a complex bundle of contradictions therefore simplicity is often that refuge of fools.

He believes there is no problem or conflict that cannot be solved if people are willing to face harsh truths and make the hard decisions. He also believes that the world would be a much better place if everyone would spend just a little more time unlearning what they have learned, think a little bit more and that we would all benefit if we became better at articulating our thoughts.    

Lastly, in the end, he believes that everyone everywhere deserves to have hope.

================

 

“I don’t want to be remembered.

 Memories age and you might remember words I whispered in your car but you’ll forget how my voice made your name sound safe. You will faintly remember that there was once warmth in my touch but the skin on your chest where my hands made a home is cold now.

 

Time will steal all the sharp edges that made it seem real. Years will rob you blind and you’ll simply be living with my blurry ghost.

 

That’s worse than being forgotten, so confuse me with another girl in a coffee shop and change my name in future stories. Walk down memory lane and unlock the exit.

Ignore the ghost that packs up the memories and leaves and do me one last favor; shut the door behind me. “

 

write-from-the-start

==================

 

 

Enlightened Conflict