Enlightened Conflict

one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

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“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

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“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

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nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

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“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

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And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

and from time to time they permit themselves to be told

April 4th, 2017

letters to myself never read

 

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“The world is full of stories, and from time to time they permit themselves to be told …”

 

—–

An aboriginal saying

 

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I believe that the magic and power of a story can encourage and fascinate you.

In prehistory, outside the cave it was dark, but inside they had a fire and somebody was good at telling stories.

Every time I write, I think of the cave.

We are one group, outside it’s dark and wolves are howling, but I have a story to tell.

 

—–

Haruki Murakami

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Ok.

 

stories on wallsIt’s difficult to discuss stories too often.

The fact is that being able to tell a story … okay … tell the story you want … well … is possibly one of the most important skills anyone can have – in life or in business.

 

But let me stay on the business side of stories.

 

Throughout my career I have had the fortune to work with the most unglamorous products & companies you could ever think of <industrial products, commodity like machinery, etc.> and some fairly glamourous products & companies.

 

What they all have in common is that they have a story to tell … and when told well it makes them successful — in sales, in market place positioning, in competitive scenarios, in public discussions, etc.

 

I used to think storytelling was so natural to everyone I assumed everyone would want to tell their story … or maybe better said … talk about their business, their company, their product … as a story.

 

I no longer think that.

 

I haven’t figured out if it is that not everyone can actually tell a good story or that business has beaten the shit out of people so badly that the default articulation is a list of functional features and pragmatic benefits. What I do know is that business storytelling, in general, sucks.

It is absolutely horrible.

 

Meaningless metaphors and less-than-relevant analogies and misused quotes are scattered among the useful functional and pragmatic in the attempt to elevate that which is usefully boring to interestingly useful.

And because that is the case … well … most people either think storytelling is really really hard or that storytelling really has no place in what they are doing.vivid story demonstration metaghor

 

That is nuts.

 

The truth is you can take the most boring of boring, the most functional of functional & most ‘seemingly same of seemingly same’ and wrap it within a story and it … well … becomes compelling, interesting and distinct.

 

The truth is any business contains the essential parts to create a story … heroes, villains, vivid demonstrations or metaphors, life & death and even mysteries and solutions.

 

The truth is anyone can tell a story <it is possible that not everyone can write a story though>.

 

In fact … I feel relatively confident is stating that a good story to tell makes everyone better & more interesting.

 

I do not care what industry you work within or what type of product or service you sell or represent your word is full of stories … and, most likely, a fabulous story just asking for permission to be told.

 

All that said.

 

Someone is most likely sitting somewhere scratching their head thinking … “WTF, that sounds good but I have no clue what to do.”

 

Aw.

 

You do.

You do know what to do.

 

Stop thinking about selling your idea or selling your product/service or even selling your company … think about telling a story.

 

Shit.

 

nuts and bolts commodityI could work for a nuts & bolts manufacturer and be able to put a picture of two nuts & bolts side by side <one mine and one someone else’s>  which look 99.9% exactly the same … and be able to say … “Let me tell you a story about this nut & bolt … because its story is different than this nut & bolt. They look the same but their story is different.

 

Oh.

 

And my story wouldn’t be solely some manufacturing mumbo jumbo but rather a story about who counted on it and how my nut & bolt was the best friend to someone and … well … you get the point.

 

Unfortunately we don’t seem to be in the storytelling business in business these days.

 

Instead we bore down on manufacturing specifications, stress quotients, side by side rankings and a whole bunch of technically important functional aspects.

 

And you know what?

That shit is important.

 

Really important.

 

nuts an bolts story city growTo be sure … if it is my nut & bolt holding a wing on some plane carrying 300 passengers you can bet your last dollar the technical aspects of my nuts & bolts matter. I don’t argue that.

What I argue is HOW the technical aspects are articulated and delivered. What I argue is that if I can make my nuts & bolts look like a city of ideas through some story … I win.

 

Stories make presentations more interesting.

Stories make bland functional aspects take on some color <which equals value>.

Stories persuade people think <and thinking equals engagement>.

Stories to motivate us to see beyond the simple nut & bolt.

 

Suffice it to say … what you say is lost if you do not master how you say it.

 

Storytelling has been a mainstay of the marketing world since … well … forever.

And while it tries to sneak into the non-marketing aspects of the business world it often gets stiff armed by functional communicators – “get to the point” people.

 

This ‘get to the point’ point is nonsense.

 

Storytelling doesn’t sacrifice the functional and pragmatic and practical … it actually elevates it to ts highest value.

 

I could argue that stories are the essential driver of value, change & persuasion … throughout the history of business.whispers stories

 

Look.

 

I would never tell a business to not show the numbers, graphs and facts. It is important.

But strategic use of a good story can make those same bland things surprise people, make them become compelling characters in a story and instead of being cold hard facts laying on a page they can become things that make us think & feel.

 

Story telling is important in that it engages people, communicates relevant meaningful information, builds value on some things that can often be difficult to build value on and, ultimately, it makes you, your product or service & your company distinct.

Why? Because it has a story to tell.

 

The business world is full of stories, and from time to time they permit themselves to be told …

 

 

Enlightened Conflict