Enlightened Conflict

wonder how the same thing can be both

February 7th, 2017

good bad best worst think do life be

==============

 

“I’m always finding humans at their best and worst.

I see their ugly and their beauty, and I wonder how the same thing can be both.”

 

————–

Death

<in “The Book Thief”>

=============

 

So.

 

This quote is said by Death.

 

Yeah.

Death is suggesting he considers humans beautiful … as well as everything else that we are … all the while resting comfortably in his chair awaiting the opportunity to end it all.

 

We all know we're going to die, but it's one of the few human experiences we don't like talking about. How can we change that?

I admit.

 

The thought seems slightly counter-intuitive, but I like thinking the thought that Death is a lot more complicated than we may think.

 

I like thinking that Death sees us … and assesses us … and maybe even judges us a little … as not one-dimensional things to say ‘thumbs up’ or ‘thumbs down.’

 

I like thinking of death as not some grim reaper but rather a thoughtful person who has a job to do. One who contemplates the fact that some days will be good and some days just won’t be so fun.

 

I like thinking of Death One who can see the best and worst … acknowledging that good things can happen to bad people and bad things can happen to good people.

 

And, I imagine, I like thinking of Death as … well … intelligent and not simply some mindless executioner wandering about seeking his next victim.

 

For sure this quote reminded me of F. Scott Fitzgerald’s quote about intelligence:

 

“The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function. One should, for example, be able see that things are hopeless and yet be determined to make them otherwise.”

 

 

I believe it was Keats who called this ‘negative capability.’

 

best worst faces life people good badAs he explained <or tried to > “it is when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason.”

 

In other words … you understand, or least come to grips with, that there is a shitload of inconsistency and uncertainty in Life and, yet, you deal with it and do what you need to do.

 

<that’s my translation>

 

The truth in Life is that we really don’t have to be one thing because you’re not another thing – or not be something if you are something <you get it>.

 

It may seem impossible to appear to be a contradiction and, yet, be quite a successful, happy, productive bundle of contradictions.

 

Not only do you not have to be one thing forever but you can actually be a couple of things now … at the same time … in this time & place.

 

I sometime believe individual happiness is found more often than not in our ‘negative capability’ intelligence. In other words … how smartly we can navigate the contradictions in Life as well as the contradiction of what is within who & what we are. If we don’t learn negative capability then we must seem to inevitably seek to isolate being one thing and one thing only as a judge of whether we are living Life well, productively and with focus.

 

And maybe that is why I believe Death was, and is, intelligent — it has mastered negative capability. Death has embraced the contradiction of being one thing and yet living another seemingly contradictory idea.

If Death can see beauty in that which it will inevitably have to end with its own hand surely we can see good in bad … as well as be both bad & good ourselves.

 

Regardless.

 

It seems like there is a lesson in here for all of us. And maybe the lesson is, unfortunately, not that simple.

 

Death looks, on the surface, as one thing … and yet … is most likely another.

 

Death does one thing … and yet … most likely thinks many other things.

 

We view Death as one thing and avoid him … and yet … should we meet him on the street on his way to meet someone other than us … he may greet us with a smile.

 

While Death’s perception challenge  is actually called “affective fallacy” <confusion between what it is and what it does> this is a challenge we all face in Life.

 

I imagine, in the end, the lesson is a simple one … sometimes Life just isn’t that simple.

 

Ok.

 

Ditch the ‘sometimes.’best worst good bad life complicated

 

Life is never that simple.

 

We are more than one thing … we are a sum of all our parts … we are part of everyone we have met <and will meet> … and we are, at our core, a reflection of a multi-faceted character containing aspects of all which we desire to be as well as some aspects which we view slightly glumly as ‘the aspects I do not desire to be … but am.’

 

We either embrace the contradictions or … well … we will most likely suck at dealing with Life and living Life.

 

Anyway.

 

What I do know is that I wish someone taught “negative capabilities 101” because we should all sign up for that class. It would be a better world if we were all competent in negative capabilities.

 

 

=======================

 

“When the first living thing existed, I was there waiting.

When the last living thing dies, my job will be finished. I’ll put the chairs on the tables, turn out the lights and lock the universe behind me when I leave.”

 

Neil Gaiman

=====================

 

communications, advertising & the battle for truth

December 6th, 2016

 

everybody needs what i am selling deserve life

————————–

 

“Forget words like ‘hard sell’ and ‘soft sell.’

That will only confuse you.

 

Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you’re saying it like it’s never been said before.”

 

=

David Ogilvy

 

———————

 

“If you try to comprehend air before breathing it, you will die.”

 

=

Mark Nepo

 

—————

 

“Seeking truth is a full time job.

Communicating truth is a purpose in Life.

Embrace that truth and your Life will be significantly more complicated, but significantly more rewarding.”

 

=

Bruce McTague

 

——————–

 

Well.

 

Communicating has always been a tough gig but in today’s world it has taken on liaran increased challenge.

 

I scan headlines in magazines and online and I cannot see one topic being discussed, one industry or any one group of influential type people that isn’t under attack by ‘lack of trust’ or, in other words, ‘liars.’

 

What that means is anything you are communicating isn’t starting from a commodity standpoint <all facts and truths are created equal> but rather you are already in a hole trying to climb out of ‘prove to me this is not a lie.’

 

Truth has never had a more difficult challenge than today. This may sound odd because common sense suggests truth is truth and, unvarnished, stands clear of any and all clutter as … well … truth.

Unfortunately that is not … well … true.

Truth, more often than not, is a wallflower and not the one breakdancing in the middle of the room. The schlub doing the crazy dance alone, being watched by everyone, is more likely a lie or a semi/partial truth. You have to coax truth to the dance floor. Someone has to bring it out into the audience and permit it to be seen.

 

Truth telling is hard work. It is not for the faint of heart. Seeking truth is a full time job <which most people, frankly, just do not have the time to do as they do their paid full time job>.

And communicating truth has to be a purpose in one’s life in order to meet the onslaught of untruths, purposeful ignorance, unintended ignorance, semi-truths and … well … cynicism.

 

To be clear.

 

I do not believe we are in some ‘post truth world.’

Nor do I believe what someone said “there are no facts anymore.”

 

Facts are facts and truth is truth.

There may be some confusion around this but … of all industries … advertising and marketing communications people had sure as shit better be fucking clear on this … or they are in deep shit.

 

Anyone in the professional communications business had better be absolutely fucking clear that communicating today ain’t like communicating yesterday … or they are in deep shit.

 

While I believe business, in general, benefits if they start on day one embracing the thought they are in the decommoditization business <rather than in the ‘uniqueness business’> I believe communications would benefit by embracing the thought they are in the ‘establishing truths’ business.

 

Look <part 1>.

 

Advertising, marketing and all of professional communications is in a challenging position. Challenging in that businesses spend money on marketing & advertising most typically to sell shit. Therefore its main goal is to … well … sell nothing in boxes business selling stuff capitalismshit.

 

This means that if I represent a product and its main buying audience is white, male & blue collar <or pick any demographically based segment> … I am going to use imagery and words that will appeal to them <sometimes to the detriment to other audiences who are less likely to buy your shit>.

 

Now.

 

Of course you want to do it with style and substance and some sense of responsibility <not be stupid>. So any advertising person with any chops <any good> will figure out a way of not doing the stupid shit to sell shit.

Even then … your audience is your audience and while we would like to suggest everything is made to be created with a larger purpose of ‘bettering the world’ … to a business who only has maybe $1000 to market something <or some finite budget amount> that $1000 is spent on selling shit and not ‘bettering the world.’

 

Simplistically … you sell to the people who will buy or have bought.

 

Simplistically … you sell to those people who will buy in the most effective way so that they will actually buy.

 

I say hat because someone on the outside looking in can take apart imagery & words and make some very valid points with regard to the kinds of messages they send … but marketing people & advertising people are under a lot of pressure to sell shit. And, remember, they are in the service business … they ultimately do not do anything but ‘strategically create persuasive creations’… and a business makes the decision on whether what they create will actually be produced and put in front of people.

 

And here is where the communications folk can get a little sideways. They focus on imagery & words & ‘attention’ with the intent to gain interest … not specifically sell shit. And they ignore truth as … well … too complicated & too complex. And it is quite possible we communications folk may have gotten away with that in the past, but in today’s world, sure as shit, you better be grounded in hard, clear truth or you are gonna get screwed.

 

Look <part 2>.

 

In the good ole days … truth was appreciated, but aspirational sold.

 

sell hope i canWell.

 

That was before we all got a good dose of cynicism and started drinking from the fountain of untruths.

Messages are everywhere and simply suggesting you were offering truth because “you’re too clever to fall for manipulation” gave people permission to at least think you were offering truth.

No more my friends.

While aspirational drives value, lack of truth suffocates value into nothingness.

This doesn’t mean there will not be a boatload of products and services who make a sale standing on the superficial surface of irrelevant, but appealing, value. But that will be the geography populated by the hacks.

This truth thing may not be a battle which some people want to fight. And that is okay. But someone has to or the entire industry will become … well … irrelevant. If no one tells the truth then why would I listen to anyone.

I, personally, am not suggesting ditching aspirational but I am suggesting that truth, communicating the truth in a away that people actually believe it is true, is the key to future success.

 

Look <part 3>

 

I have worked in and out of the marketing and advertising business for <yikes> over 30 years so I feel like I have some qualifications to comment on the industry.

 

Everyone on the outside of the advertising business looking in thinks those creating the advertising think about shit that … well … truthfully … advertising people actually never waste their time thinking about.

 

And everyone inside the advertising business thinks about more shit than people outside the advertising could ever imagine they think about.we all scream for the truth

 

Suffice it to say I could gather up examples of advertising using material over 20 years and make pretty much any point I want to make – good, bad, absurd, true, untrue, semitruthful, smart, insightful or blatantly uninsightful.

 

Anyway.

 

Here is a communications truth — perception is not reality.

 

The perception is that advertising makes shit up, makes stupid vapid shit and says nothing <as much as possible> and if they do say something it is a lie and, ultimately, they try and make people feel something <to sell>.

 

Nothing could be further from the truth <with the non hacks>.

 

The problem in advertising typically arises when the ad creators struggle to articulate the benefit <or convince themselves that it is ‘non differentiating’ and then seek to ‘differentiate’ in some form or fashion>.

 

It then can unravel from there because the ‘go-to’ phrase at this point in time is ‘do something brave’ … or ‘entertaining’ or ‘edgy’ <notice nowhere in there is “smart, insightful, thoughtful, truth”>.

 

Sure.

 

Great advertising messaging always is, and will be, imbued with some sense of courage.

 

Why?

 

Because if you want to be distinct you will not please everyone.

Because if you want to tell the truth you will not please everyone.

 

on-top-of-the-worldThe hack advertising people use the ‘do something brave’ phrase indiscriminately to justify bad advertising.

 

The good advertising people use this phrase to do something smart in order to not be different but stand ABOVE everyone else.

 

Yup.

 

Huge difference.

 

Hacks say ‘stand apart.’

 

Non hacks say ‘stand above.’

 

And this is where I imagine articles about advertising should focus their attention on.

 

Why doesn’t the advertising stand above <and not be below what is good & right & untrue>.

 

Advertising should be smart and not talk down to people but actually enable them to rise up to the occasion … and FEEL like they are rising up to engage with that brand or company.

 

Communications should be truthful, regardless whether it is simple or complex, and enable people to be able to FEEL truth in such a way that doubts about that brand or company are swept away.

few thinking and feeling

And it all has to be done with an eye toward ‘decommoditizing’ or being distinct in some meaningful way <because truth, in and of itself, is not a differentiator>.

 

Advertising cannot be dull and uninspired … and you cannot use a small budget as an excuse.

 

In fact … the truth is that a limited budget is typically what drives innovative advertising.

Yup.

Inspired smart creativity tends to make each dollar be more effective <hence you can live with a smaller budget>.

 

In other words … a smart, insightful, relevant, entertaining ad will be more memorable than a typical ‘category using sacred cow imagery’ ad therefore it needs to be seen less for the same effect.

 

Oh.

And if you add in ‘truth’ <in a way in which you aren’t just communicating it but people actually BELIEVE it>, your communications is more memorable, more believable, can be seen less for the same effect … and is, of course, of higher value.

 

By the way … smart means not any obvious photoshopping or any exaggerated ridiculous claims or just plain inaccurate information or anything fluffed up or untrue.

 

By the way … smart means avoiding stereotypes, typecasting and idiotic generalizations and lies.

 

Note to advertising people:

We can see through those slimy tactics. Realize consumers are people … people who are smart and informed.

Make me aware of a product.

Educate me.

Relate to me.

Tell me the Truth.

 

Regardless.

 

 ===

 

“A dull truth will not be looked at.

An exciting lie will.

 

That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead.”

 

==

Bill Bernbach

 

——-

 

Truth is truth.

 

Lies are lies.

 

Responsibility is responsibility.

 

And if you do not accept your responsibility to tell the truth as excitingly and politics lies and truth and repeatingconvincingly as you possibly can … lies will win.

 

If you choose to vulgarize the society or brutalize it … or even ignore it <all under the guise of ‘understanding what the consumer wants’> … society will lose.

 

I honestly do not despair when I look at business in today’s world … or even marketing & advertising behavior.

 

I get aggravated.

 

No.

 

I get angry.

I get angry that we are not accepting the responsibility.

I get angry that we are not strong enough to accept the burden.

I get angry that many do not even presume the responsibility is within their purview.

 

Business, whether you like it or not, shapes society. Business, whether you like it or not, shapes truth.

 

What we do matters.

 

Selling stuff doesn’t matter.

It only matters as a means to an end.

 

What really matters is the shaping of attitudes <which ultimately shapes behavior>.

 

Far too often by simply focusing on ‘selling stuff’ the byproduct of our ignoring the larger responsibility is that we brutalizing society in some form or fashion – in this case and in this time and place … it would be truth we are brutalizing.

 

Am I suggesting that selling stuff or being profitable isn’t important? Of course not.

 

All I am suggesting is that HOW you sell stuff and be profitable matters.

And that you have a responsibility in HOW you do what you do.

 

Because HOW you do things impacts society.

It shapes society. It can vulgarize or brutalize … or invigorate or instill good.

 

HOW you do things has a power way beyond simply you or what you do in that moment.

 

HOW you do things is a pebble dropping into a pond.

 

In the end.

 

I will not argue that all advertising is good.

I will not argue that all professional communications is good.

A lot of it is shit.

 

But I will argue that good communications & advertising people, not hacks, are smart and tend to create smart insightful educating communication pieces that avoid the trite and stereotyping imagery and focus on telling the truth, if not A real truth, rather than lie or some semi truth.

 

I would also argue that good communications & advertising people, not hacks, have the opportunity to save truth in today’s society.

telling-truth-piss-you-off

I think many of the world’s institutions are embattled but the one that concerns me the most is Truth.

The institution of truth is under siege.

I can honestly say I don’t think most who are attacking truth are trying to facilitate its downfall … most are simply unclear what is truth and what is not. I believe anyone in any position of influence should be proactively assuming the burdensome responsibility of telling and protecting truth <that will come at an expense> but today … I think the professional communications industry should be at the forefront of the battle.

 

Why?

 

They get paid to communicate. If they cannot figure out how to effectively communicate truth, who can?

 

They must … must make their truth exciting and new, or their good works will be born dead. Uhm. And lies will win.

seek_truth

===

About the author:

I am a 50something who believes my generation hollowed out Truth by simplistically suggesting truth was best told through simplicity.

Truth is neither simple nor hollow.

I have had one framed picture in my office since maybe 2000: Seek Truth.

 

fall winter and finding meaning in death

December 1st, 2016

 like-the-seasons-things-change-fall-spring-winter-time

========================

 

“What I fear I avoid.

What I fear I pretend does not exist.

What I fear is quietly killing me.

 

Would there were a festival for my fears, a ritual burning of what is coward in me, what is lost in me.

 

Let the light in before it is too late. “

 

 

 Jeanette Winterson from “The Green Man”

===================

 

“Autumn shows us how beautiful it is to let things go.”

 

—–

Unknown

(via ginger-and-preppy)

 

 

==============

 

Well <part 1>.

 

I just read a an article in one of those local papers you can pick up at Healthy Grocery stores which attempted to discuss how this time of the year <October/November/December> is the season of ‘decay and death’ … and how it was a potent time to connect with the dead <and highlighted several celebrations around the world which do just that>.

This thought was combined with the thought we human folk balk at connecting with death because it … well … seems morbid to do so.

 

 

and summer regrets

               getting rid

       of winter wishes

 

summer and i

=======

 

 

Well <part 2>.

 

I balk at the whole concept of ‘decay & death’ as well as the ‘morbid‘ thought.

 

Simplistically, seasons remind of us the cycle of Life <not death> and that death, in and of itself a sad event, contains at its very core the very simple concept that without Death, there is no Life.

 

This was immortalized in pop culture by Blood Sweat & Tears in their absolutely fabulous song “and when I die”:

 

====

And when I die and when I’m dead, dead and gone,
there’ll be one child born and a world to carry on, to carry on.

I’m not scared of dying and I don’t really care.
If it’s peace you find in dying, well, then let the time be near.
If it’s peace you find in dying, when dying time is here,
just bundle up my coffin cause it’s cold way down there,
I hear that’s it’s cold way down there, yeah, crazy cold way down there.
And when I die and when I’m gone,
there’ll be one child born and a world to carry on, to carry on.

====

 

While each Life is a stepping stone for every future generation each death represents a stepping stone for … well … the future.

dialogue with pain

 

I don’t need any Eastern religion wisdom to remind me of this … I think we all know this.

Now … I will admit that connecting with this thought is much much easier for us when we remove any personalized death and accept it as simply a turning of generations. Therefore … one of the reasons we do not celebrate death is because it can get too personal. And if that is a reason … it sure as hell is a good one.

 

But death itself?

 

While death is something we dislike, facing seasons remain something we must face year in and year out. It is a constant affirmation of the turning of time and that some things we may have gained will most likely be inevitably lost in the natural turn of time.

 

And, yes, as today is December 1st I am reminded that Winter is the time of Life’s strategic retreat and conservation of what gives it all life.

 

It is not death. And it is not decay.

 

It is Life’s thoughtful way to insure its existence and survival.

 

It is the time of incubation and rest and restoration for all things to come in the following year.

 

I could also suggest that winter is a time of reflection and … well … comfort. In winter’s dark nights the stars are at their clearest and we have the opportunity to see them as the sparks of potential and wishes and dreams and … well … Life. Uhm. And dreaming is never a bad thing … particularly during the ‘ebb tide of seasonal Life.’

 

I will not argue that as Life recedes in autumn and rests in winter we do, at least emotionally, get closer to connecting with death … but I do balk at thinking of autumn & winter as ‘things associated with death.’

 

.... a time to Reflect ......

…. a time to Reflect ……

I would argue it actually does a nice job of reminding us we need to let go of things. and, sure, maybe we connect with ‘the dead’ better at this time because … well … it reminds us to celebrate what we had and embrace letting go.

 

And that is the thing about winter … it demands to not only be felt but also that you meet it on its terms. Even better … Winter demands us to let go of things we most typically hold onto with ragged claws.

 

You cannot refuse its existence and you cannot ignore what was because what is … is … well … is starkly different. Where Life was once obvious it is now starkly absent.

 

I would note that all Eastern mysticism and ‘being in touch with the universe’ and the ‘natural ebb of the earth’ and all that stuff, at its core, just suggests that we pay attention. Pay attention to whatever energy seasons give us … and more often than not that energy it gives us is … uhm … just good ole fashioned thinking. It gives us the energy to think about our lives, lives lost and lives yet to be lived.

 

Acknowledgement of all of that increases your overall connection not just with ‘the universe’ but rather to the eternal pattern of life and invests a sense of energy into pretty much everything <yourself and Life>.

 

And just as Death breaks things down to the bare essence, winter does the same.

And maybe that is the connection.

 

When things are at their barest, when we are drawn closer to endings rather than beginnings, we inevitably ponder the ‘great perhaps.’

 

Back in September I wrote this on the first day of Fall:

 

 

 

I think we all seek a great perhaps of “what I know can be”. I think we all know what a better world really looks like. I think we all want to see the beauty that can be found in what is better in everyone.

 

And maybe it is within Fall and the falling leaves we begin to better grasp that failed plans and failed dreams can beget new plans and new dreams. And maybe it is within Winter where , in ts barest of bare essences, we are forced to begin envisioning what could be in plans and dreams because it is left to us standing in the bare environment around us.

time-seasons-change

 

 

What I do know about all seasons is that they are markers of Time … and poetically speaking … Time is always hungry for many of the things we dearly want to endure and do.

 

This makes Time both beautiful and doomed. Yeah. Time is beautiful and doomed. And that is where I really believe the whole ‘morbid time of the year’ goes astray.

 

 

for it seems all of Fall’s stars

                       have fallen

and often summer and i

run through the last warm days

through the cool grass

       gathering stars caught in people’s dreams

with the intent

           to toss them to Winter

through windows of dawn.

 

Summer & i

======

 

 

We, especially in the West, hunger for time.

Conversely, time itself <to us Western folk> has a hunger and its hunger is for ‘things.’

It is a nasty emptiness waiting to be filled.

 

Well.

 

If there is one thing humans are fucking great at … it is filling time and stuffing whatever we can into any emptiness we can find.

 

Death and dying makes us reflect. It forces us to do so. Just as the bare often starkness of Winter does.

And it makes us reflect on what ‘stuff’ we have crammed into whatever Time we have had.

 

Oh. Maybe what it really forces us to do is reflect upon time. and that is where death truly makes us feel uncomfortable … not any morbid feeling but rather it’s just being dead livingthat we have been indoctrinated to focus on living … living life to its fullest, not wasting any time, to do lists that never get completed and just doing shit <just do it>.

 

Nowhere in that list of shit I just shared does death have a place. In fact. Death represents the exact opposite of everything society & our culture almost demands we think about 24/7.

 

And when forced to face death, or feel a need to connect, we are much less likely to celebrate but rather assess … assess our doing mantra versus ‘stop.’

 

Look.

 

Most of us don’t purposefully ignore connecting with death and those who have passed away because of sadness <because if it were we would be more likely to actually do it because the opposite of sadness is reflecting upon the inevitable happiness> but rather because death and past lives force us to reflect upon our ‘doing accomplishment’ <as well as it forces us to stop … which compounds the feeling of ‘shit, I haven’t done enough and I am not doing anything now>.

 

Yeah.

If you can get beyond the ‘doing’ aspect inherently death is more about sadness <loss of something or someone or time> more so than morbidity. Conquer the sadness and you have conquered death.

 

And all of this is just not that difficult <if you are willing to actually think about it>.

 

winter-fall-snow-season-change-lifeSeveral cultures do celebrate the autumnal solstice as the time life & death is closest. I would argue it is less a celebration but rather recognition of that which came before, and that which is dying, so that what will be will come forth.

Generations beget generations just as falls beget springs.

 

Death begets life.

 

This doesn’t mean we should celebrate impending death but rather recognize, even in sadness, life & beauty resides in the future.

 

Fall is of beautiful dying.

Winter is of starkness of death.

Spring is of rebirth from death.

 

This doesn’t mean you can find beautiful things to enjoy throughout any season.  Seasons simply remind us of the fact time does not stand still and no matter how hard we try and fill up the emptiness time offers us day in and day out … leaves fall, winter comes and spring arises.

 

I believe it is the Celtic wheel of the year describes this time of the year as Samhain … “the veil between the worlds is thin.” Just as several other cultures they use his time to reflect upon “that which was.” In my pea like brain … it is a celebration of navel gazing. It is an intentional event to purposefully explore the valuable relationship not only between Life and Death but the past and the future.

 

Listen to the cry of falling leaves,

            but winter breaks the silence

and warms us with words

of how to change it all

      before the Fall completely ends.

So, So

 

Look.

reflect brain things

 

I don’t believe we do not celebrate death and dying because we think it is morbid. I tend to believe we do not traditionally do so because we, as in Western civilization versus Eastern, don’t celebrate reflection.

We treat reflection more as  a personal thing and not a larger more public event and celebration.

 

Should we celebrate reflection? Shit. I don’t know. But understanding that seasons can offer us enlightening thoughts about how we actually think about death & Life & holding on & letting go is surely not a bad thing.

 

As for Fall and Winter? I do not think of death and decay. I actually think of flowers. Huh?

 

I credit Mark Strand for making me think Winter is the time to bring flowers into your Life as he describes Winter in his poem called Blizzard of One:

 

“A time between times, a flowerless funeral. No more than that …”

Mark Strand <Blizzard of One>

Every funeral deserves flowers. Every Winter deserves thoughts of Life.

Enlightened Conflict