Enlightened Conflict

it is perhaps the misfortune of my life

June 11th, 2017

 

 

good bad person trust reliable

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“It is perhaps the misfortune of my life that I am interested in far too much but not decisively in any one thing; all my interests are not subordinated in one but stand on an equal footing.”

 

Søren Kierkegaard

 

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“I wasn’t much of a petty thief. I wanted the whole world or nothing.”

 

Charles Bukowski

 

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So.

 

Last night I had a little time before I shut down my computer to scrounge around some of my favorite websites for some thoughts, quotes and images.

I don’t really believe in serendipity but within 15 minutes on three different sites I gathered the three quotes that anchor this piece.

............ restless thinking one big adventure ........

………… restless thinking one big adventure ……..

I sat back after copying them and I realized it is perhaps the misfortune of my Life that I am interested in far too much.

My misfortune is that I am incessantly curious, a relentless contrarian to existing thought & thinking and a restless thinker in general. My misfortune is that I see restless thinking as one big adventure.

 

I sat back after copying them and I realized I am not satisfied being a petty thief … I want the whole world.

 

And as I sat back I also thought a little about how I got to this place.

Growing up I remember hearing a lot of “maybe you should be more realistic” type advice.

I remember it chafing.

 

It made me think … well … I should think smaller.

 

That chafed.

 

I am sure the ‘safer’ aspect … aiming toward more achievable things and not stretching too far possibly felt okay … but I chafed on the whole thought of not getting what I thought could be achieved or what could be done.

............. small Life pleasure ............

…………. small Life pleasure …………

Shit.

 

I still do.

 

Going small just seems … well … small to me.

 

And, yes, there is a price to pay for thinking this way.

 

 

Ok.

 

 

I will point out two prices you pay.

 

The first price is restlessness.

mctague misfortune curious 1Oh. And restlessness can make people feel uneasy. It makes them uneasy because you are not easily slotted. People want you to present them with a peg and they can put it in some hole and thinking about it and look at it.

 

People, like me, who have the misfortune of being interested in anything and everything and not satisfied with one thing are more of a box. And while boxes represent some symmetry and some tangible aspect for people to grasp, at the same time, … sigh … it is not a peg

 

 

The second price is wins … as in quantity of wins. Even I, probably a more pragmatic aspirationalist, don’t aim toward some truly realistic things on occasion.

That means not getting done what you want to get done, not getting where you want to get to and not getting, in general, the largeness you desired. In other words … you didn’t get a win while someone who aimed lower or accepted something smaller did get a win.

 

Does that matter? I mean life doesn’t really give out trophies … people do.

 

Yeah. It does matter.

 

Watching others win when you don’t does matter to some extent. And you would be lying if you didn’t admit that.

 

Aiming for it all … or something bigger <more broad> than something smaller <more focused> … and not getting it can make you start thinking smaller.

 

And why do you do that? You want a frickin’ win.

 

And that … well … that can affect how you think and what you do.

 

It does so because many of us are willing to compromise some fairly important things to win on occasion.

 

Shit.

Even more of us are willing to compromise a lot of fairly important things <which they hadn’t even tangibly decided were important to them> in order to win on occasion.

 

Oh.

 

I bring up the second group because they are the ones who don’t get the ones who have the misfortune of wanting bigger things.

It’s like a petty thief most likely scoffs at the master thief.

 

Uhm.

But those people may just call this reality <and, therefore, kind of suggesting those who have the misfortune of wanting to know everything about everything are not realistic>.

 

Whew.

Yeah.

 

athlete reality stringsIt is quite likely that my reality, and those whose reality is similar, fights reality itself – I mean society & culture creates lines of reality of which we get boxed in by with regard to expectations.

 

Umberto Eco is the one who suggested life has “lines of resistance.” This was his version of reality.

 

These ‘lines of resistance’ are established mostly so that we cannot say or do whatever we like with impunity.

The problem with that is they also bring along some baggage … baggage like … uhm … what is viewed as pragmatic & realistic <smaller versions of shit that are achievable by many rather than few>.

 

Oh.

Yeah.

 

But, thankfully, the lines of resistance can shift.

 

But, thankfully, some can reach across the lines of resistance and gain access to some bigger shit which lies outside the lines of resistance.

 

All that said.

Life, and these lines of resistance, encourage some people … mostly those who have the misfortune to be interested in far too much but not decisively in any one thing to shrink them … encourage them to think smaller and, inevitably, maybe be smaller than what they should be.

==============================

 

“Most of my life has been spent trying to shrink myself.

Trying to become smaller. Quieter. Less sensitive. Less opinionated. Less needy. Less me.

 what i believe truth opinion

Because I didn’t want to be a burden.

I didn’t want to be too much or push people away. I wanted people to like me. I wanted to be cared for and valued. I wanted to be wanted. So for years, I sacrificed myself for the sake of making other people happy. And for years, I suffered.

But I’m tired of suffering, and I’m done shrinking. It’s not my job to change who I am in order to become someone else’s idea of a worthwhile human being.

 

I am worthwhile. Not because other people think I am, but because I exist, and therefore I matter. My thoughts matter. My feelings matter. My voice matters. And with or without anyone’s permission or approval, I will continue to be who I am and speak my truth.

Even if it makes people angry. Even if it makes them uncomfortable. Even if they choose to leave. I refuse to shrink. I choose to take up space. I choose to honour my feelings. I choose to give myself permission to get my needs met. I choose to make self-care a priority.

I choose me.”

 

Daniell Koepke

 

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Let me be clear.

 

Smaller is safer. Smaller can actually be very satisfying. Smaller, in some ways, can actually permit you to live a fuller Life <although I would argue it’s not really a bigger Life>.

 

And while small, in this case, could be construed as bad or lesser than … it is not. It is simply a viable choice for people with regard t their Life and how they want to live it.

 

Just as those who have the misfortune to want the whole world. That is their choice.

 

And I would argue that whatever your choice we are all aiming tward the same place … lets call it our “home.” That home within. The place within you that either sits on the favorite Barcalounger safe & sound in a Life lived well in smaller aspects … or the one who wanders forever restlessly over hill & thru the dale seeking the next interest or learning or new thing.

 

Personally, I am the latter.

I am a nomad thinker.  I want to know it all. And when I know something I want to know more.

But that topic is for another day.

 

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“All of life is a coming home. bad-home-is-whereever-you-are

Salesmen, secretaries, coal miners, beekeepers, sword swallowers, all of us.

All the restless hearts of the world, all trying to find a way home.”

 

—–

Patch Adams

 

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Today I would suggest whether you have the misfortune of wanting to know it all or whether you believe in something bigger than you or simply believe there is something bigger within you to be found by not wanting it all … your compass & your map resides within … not some external place or location which may appear to fulfill some aspect of ‘home.’

 

 

======================

so far out to sea <‘restless’>

 

so far out to sea

     standing on impassive intensity

                     of restless possibilities

oh,

     push back the curtain

of slumbering elements

      of disordered solitude.

stir up a peace of

       desolate despair

                       drowning out a cacophony

       of restless disinterested

                           distant thoughts.

restless sun

               reflects upon the path chosen,

                      stand frozen,

      restless mind

                    wander the waves roaming

so far out to sea

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come to an entirely erroneous conclusion my dear Watson

June 9th, 2017

conclusion header facts truth

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“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Sherlock Holmes

<The Adventure of the Speckled Band>

 

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“When we get better understanding or the facts or evidence don’t agree with the theory we must change the theory and change course.””

 

Sherlock Holmes

 

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“… when you hear hoof beats behind you don’t expect a zebra.”

 

proverb

 

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So.

 

“I believe” may be two of the most dreaded word you can hear in today’s world.

i believe hand writingThose two words may be this century’s version of throwing down a gauntlet or challenging someone to a duel.

 

“I believe” has been bastardized in today’s world to actually mean “I know” <but people have convinced themselves if they soften it with ‘I believe’ people will think they are more open to listening and true discussion>.

 

Facts matter. And they matter a shitload not only with truth but in the battle between I know and I believe.

 

The problem is that while facts are facts … two facts can coexist in the pursuit of “I know.”

 

Shit.

The truth is that … well … truth , the unequivocal kind, is most likely borne of let’s say 8 facts <I made that number up> coexisting … which when arranged into a pattern make up an unequivocal truth.

 

This means unequivocal truth … or let’s call it good solid “I know” is made up of a puzzle of facts … not just one fact or even two.facts conclusion truth think

 

The practice of Truth is actually a profession of facts.

 

Using legalese for binding of contracts … by means of facts, truths are created and beliefs come into existence. Yet, in spite of all good intentions, the meanings of individual facts are not always clear and unequivocal. They may be capable of being understood in more ways than one, they may be doubtful or uncertain, and they may lend themselves to various interpretations by different individuals.

 

Following that thought … this means, when differences in understanding are not resolvable, divides in “beliefs” occur and dysfunction, in terms of lack of progress, occurs.

 

Once again, in legal terms, this is called “ambiguity.”

 

void delicious ambiguityParadoxically enough, the word ambiguity itself has more than one interpretation.

 

The general meaning has to do with how things are said, the words that are used, by someone and how those words are understood.

 

Ambiguity occurs where the two are not in alignment. The lack of alignment actually springs back upon the facts themselves in a vicious way — the fact itself comes into doubt.

 

Sigh.

 

But facts are facts. The problem isn’t about the fact but rather most truths are more complex than one fact. Unequivocal truth is grounded in … well … 8 facts <once again, I picked 8 out of the air but you get the point>.

 

This problem gets compounded by how people elect to actually use facts.

 

Using my 8 let me tell you what I mean. The expert, the most knowledgeable, array of facts truth findingwill stack up the 8 facts from top to bottom in order of priority … but all relevant to making and truth unequivocal.

 

 

 

Then we, the non-experts, get in the game.

 

Some of us use the highest priority fact … and that is all.

 

Some grab the facts we want in the order we want and create the truth we want.

 

Some may actually use the 8 but decided to prioritize them in a different order.

 

All are using facts. Most are using them improperly or in an incomplete way. And, inevitably, 90%+ end up with an “I believe” and not an “I know” stand.

 

I know. I know. We all wish truth could be easier and, in fact, many people flippantly suggest truth is simple <or simpler than we make it out to be>.

 

Here is what I know about that. Using the thought I used upfront in this piece “… when you hear hoof beats behind you don’t expect a zebra.”

Well.

An expert, maybe a horse trainer, could hear the hoof beats and tell you with 95% confidence the breed, the weight and the type of horse coming up behind you. The dreamer will suggest it could be a unicorn. The pragmatic will narrow it down to a horse, zebra, antelope or some 4 hoofed animal.

truth facts numbers understand question

Truth is less than simple and more in need of facts than we like to admit.

 

Yes.

 

The trouble with unequivocal truth is that it usually takes ‘one more step than you think’ to get there. Unfortunately, the truth about this is most of us don’t make it there.

 

We stop short.

And I tend to believe most of us know we are stopping short. We like the facts that we have but we, at the same time, know there are most likely some more out there that could be useful. We have 3 or 4 and decide the remaining 4 or 5 are just not that necessary. I guess we bank on the fact if we stop short we have at least grabbed the top 3 or 4 most important facts in an unequivocal truth.

 

Yikes.

 

Dangerous thought.normalizing behavior light matches flame fire danger

 

It’s dangerous in believing we have the most important ones of the ones we decided is enough but possibly even more dangerous is that we confuse an unequivocal truth for a simple “I believe” thought.

 

It is dangerous because “I believes” tend to reside in the negative space. Huh? If you only snag 4 of the 8 necessary facts the debate can never be resolved as the back & forth ends up in the blank spaces around the discussion. Truth is constructed more often by what was not found than what was found <look at what I didn’t point out versus what I did point out> – that is negative space truth.

Uhm.

That is not unequivocal truth.

 

In fact … it poisons the unequivocal truths in a misdirection of specious comparisons.

 

I would suggest that more of us should pay attention to negative space.

Why?

Negative space is usually indicative that a fact is missing. 99% of negative space can be filled with a fact <if only we looked hard enough for it>.

 

All that said.

 

Truth is the axis munid … the dead center of the earth.

 

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“the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain. The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth.

facts results truth conclude

When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate.

 

Happiness evades us and we spread pain and misery wherever we go.

Each person, above all others, has an obligation to recognize the truth and stand by it.”

 

—–

Jacque Silette

 

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I believe, no, I know the world would be a better place if more of us took that thought seriously. Because if we did than maybe we wouldn’t stop short of the unequivocal truth destination. Maybe we wouldn’t settle for an “I believe” thought and confuse it with a real “I know” thought. And maybe if we did there would be less discussion of alternative facts and more discussion about unequivocal truths on which we could center ourselves on.

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Geez.

 

If Sherlock Holmes says that sure as shit more of us should be saying it <and I conclusion tired of thinking ideadon’t think we are>.

 

 

Unequivocal truth exists.

 

They exist as surely as Santa Claus <yes Virginia, there is a Santa Claus >.

 

We just have to want to get there and not be satisfied by stopping short and feeling good about the facts we gathered … short of the ones we need to reach unequivocal.  I don’t know that 8 facts create an unequivocal truth is the right formula but I sure as shit believe it is on the right path to getting there.

 

 

persistent setbacks

May 10th, 2017

 setbacks persistent alone

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“We all have a personal pool of quicksand inside us where we begin to sink and need friends and family to find us and remind us of all the good that has been and will be.”

 

—-

Regina Brett

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“Making the best of things is… a damn poor way of dealing with them.

My whole life has been a series of escapes from that quicksand.”

 

—-

Rose Wilder Lane

 

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Well.

 

We all encounter setbacks in our lives. Some people call that ‘life.’

 

setback speed bumpThe positive psychologists just call the setbacks “obstacles” as if they were some hurdles you just learn to either leap or get around.

 

In other words … it is assumed if you stick to your guns no setback is a dead end but rather simply a speed bump.

In other words … we are offered some simplistic discussions about overcoming obstacles.

 

If you really really think about this … this advice is kind of nuts.

 

Yeah.

You may have to think really hard to come on to my side of this argument.

 

You may have to work hard because as soon as you are old enough to comprehend words you get bludgeoned with advice and wisdom with regard to ‘overcoming obstacles.’

 

In its most simplistic form it is uttered as “if you believe, you can overcome anything” or even the famous “it’s not the mistake that matters it is what you do with that mistake.”

 

You get pummeled with things like this:

 

===============medication over medictaion problemsolving2

“Do not fear the conflict, and do not flee from it; where there is no struggle, there is no Virtue.”

 

Joyram

 

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When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way.

 

But with hard work, perseverance and self-belief there is no limit to what you can achieve.”

 

Roy Bennett

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Well.

 

I don’t doubt the sincerity of this advice but what all of this trite wisdom, mostly offered by wealthier & whiter people whose setbacks are slightly different … okay … exponentially different, then not only the everyday schmuck but those who are in more vulnerable environments seems to overlook is that A setback is manageable … persistent setbacks are a whole different game.

 

I love virtue but after a while you cannot sustain yourself, mentally and physically, on virtue alone when faced with persistent setbacks.

 

What I mean is that we treat setbacks as if they were like a cold … with a little time and some fortitude and some chicken noodle soup you can overcome it and move on.

 

But sometimes setbacks are like a virus … this virus is more like ‘persistent setbacks.’

 

setbacks persistent quicksand

 

And, yes, this is different than what I call “quicksand” or “quicksand setbacks.”

 

Quicksand setbacks are more often in a defined period of time and comes to fruition mostly in a helpless unraveling before your eyes.

It’s like in a football game where one fumble leads to an interception which leads to the other team running a punt back for a touchdown. Everyone fights as hard as they can … but the setbacks stream in a way that drives you deeper and deeper into a hole. Most times quicksand setbacks stop and depending on the quicksand you are in a deep dark fucking hole or just a hole <or something in-between>.

 

A hole is a hole. It sucks.

But most times if you do get your shit together, get your head on straight and maybe get a little help you can get out of the hole <regardless of how deep it is>. And once you get out of a quicksand hole you actually find you have learned some stuff and … well … most times you see future quicksand and avoid it.

 

 

And then there are persistent setbacks.

 

problems overcoming obstacles

….. and, yet, the opportunities can only be found in darker deeper holes ………..

 

They are brutal.

Fucking brutal.

 

You face a setback.

You pick yourself up, recover and get going again. And maybe just as you get going again … well … you get another setback.

 

This one hurts a little more because you knew you had invested and you knew you had done it right … and you still got screwed again with another setback.

 

 

You figure … what the hell … I did it once and I can do it again and you pick yourself up again and get going, recover and you are starting to put the last setback in your rear view mirror and … doh … another setback.

 

 

This one hurts. Hurts bad.

 

But … you know you have no alternative but to get up, try again and get going.

This time is a little different though. This time you are a little more tentative.

Maybe even doubt a little more. You still put energy into it and you are working hard but this time your head is more on a swivel.

 

Uhm.

And then another setback happens.

 

Most will get up and go again. But this time doubt is your companion and while you are trying your best … you are most likely not really your best.

 

And then another setback happens.

 

This is where the trite positive ‘pick yourself up’ people sort of get things wrong.

 

It’s not that you don’t have the desire … you just have lost hope that you will ever get a break or that it will finally be someone else who will have a setback and not you.

 

Sigh.

 

I read this quote somewhere:

 

“Time to bet on yourself, big, huge, gigantic bet on your genius and abilities to change the world for the better because nothing is going to stop you, no force is going to hold you down or get in your way and make you lose your inner motivation again.”

 

 

Well.

 

kitchen-table-study-problems-concerns-home-life-leadThat sound good … really good … but persistent setbacks are a whole different game. You can be motivated, you can bet on yourself and all of those things <which are usually necessary for any success> but … well … what happens if you have to keep on going back to the well again and again and again?

 

What happens when Life just seems to provide one more setback after you have just recovered and gained some momentum for the last setback … which you had done after the setback before that one and … well … you get it.

 

There is only so much anyone can take before they get tired … start having doubts … and then simply lose hope.

Look.

 

Everyone can pull themselves together after a setback.

A quicksand  setback is a little trickier but depending on deeply you sink … most people can pull themselves together.

 

But persistent setbacks? Whew.

 

You aren’t looking for a big break … you are just looking for A break.

 

When in a persistent setback cycle … it is relentlessly exhausting.

 

Your plans all seem to not go as planned.

 

You can do your best, and it may actually be pretty good, and it can still fail.

 

You can be really smart, have a smart idea, articulate it smartly, and it can still be rejected or ignored.

 

You can work harder than anyone else and pour your heart & soul into something and it can still go unnoticed.

 

And all of that gets exponentially harder to take with each ongoing setback.

 

In addition … persistent setbacks take on a darker hue if you start looking around you and see mediocrity winning and rising and some of the least qualified not facing the setbacks you are.

 

Now.

 

I did some research.

And I found how we deal with setbacks depends on how much control someone feels they have over a situation.

 

The study found that changes in certain brain areas were related to persisting with goals after encountering setbacks.

 

Participants more often persisted with their goals, choosing to try again to earn the same academic degree, when they perceived they had control over a setback than if they perceived that they did not have control over a setback.

 

What’s more, activity in a brain area called the ventral striatum was related to persisting with goals in cases where the setbacks were controllable. Participants who showed greater decreases in brain activity in the ventral striatum when they encountered a controllable setback were more likely to persist with their goals.

 

On the other hand, changes in a brain area called the ventromedial prefrontal cortex were related to persistence when the setbacks were uncontrollable. The ventromedial prefrontal cortex is involved in regulation of emotions, and the new study suggests this brain area helps people cope with negative emotions in order to persist in the case of uncontrollable setbacks.

 

 

drowning no water lifeIn other words … when setbacks are uncontrollable they affect us in a more emotional way.

 

Yup. When persistent setbacks seem to continue in ways that are out f our control … well … they fucking kick the shit out of you mentally.

 

 

I say that because I think most of us overlook how persistent setbacks affect the mind.

 

And while I just outlined how I believe it affects an individual … there is also an effect on the people around you.

 

Say you are a parent and you are in this doomed cycle of persistent setbacks.

As a child that is all you see. That is all you hear about. That is what you start thinking Life is more like than what you see on TV with regard to ‘work harder than anyone else and your dreams can come true <or you can do anything you want>.’

 

Let me tell you what I mean by showing you some research numbers I just saw.

 

Among the dozens of research studies post 2016 election I found some number about the working class and education that made me sit up a little and think about this whole ‘persistent setback’ issue and how … if it is affects a swath of the population long enough … can affect their larger attitudes.

 

In an analysis by the Public Religion Research Institute and The Atlantic 54% of white working-class Americans said investing in college education is a risky gamble … this includes a whopping 61% of white working-class men <white working-class voters who held this belief were almost twice as likely as their peers to support Trump>.

 

Ok.

That is bad. But it gets worse.

 

This belief is even more prevalent among white working-class Americans under 30.

 

This belief means that they are not buying into the idea that if you do work really hard, if you do study and go to school, you will be able to get ahead.

 

In my persistent setback theory we have an entire swath of America who has given up hope that they can ‘overcome the setbacks and get ahead.”

 

“The survey shows that many white working-class Americans, especially men, no longer see that path available to them. … It is this sense of economic fatalism, more than just economic hardship, that was the decisive factor in support for Trump among white working-class voters.”

<Robert P. Jones, the CEO of PRRI>

 

 

I don’t really want to discuss Trump voters and white working class people today but I do want to make a point about persistent setbacks and how they affect people’s attitudes.

 

Black, white, Asian, American Indian, whatever … persistent setbacks are an equal opportunity hope killer.

 

Any setback sucks. I don’t care how old you are … a setback is a setback and lovers quarrel life and medepending on where you are in life a setback can be crushing.

 

All the positive encouragement to pick yourself up and get going again kind of misses the mark. I don’t offer a solution today I am just making a point and bitching.

 

And all the bitching aside.

 

Everyone just needs to recognize that setbacks come in all shapes and sizes, not all setbacks are created equal, setbacks can be deceiving in their appearances and if you don’t recognize all that you run the risk of missing what someone else is enduring with regard to persistent setbacks.

 

 

one of the saddest business things I have read in quite some time

May 5th, 2017

sad numbers hear listen business

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“Where there is little risk, there is little reward.”

 

Evel Knievel

============

 

 

 

So.

 

I don’t read Advertising Age often. I never really enjoyed reading ‘insider industry’ magazines and now that I am not involved with agencies that much it doesn’t mean much to me except an opportunity to catchup on the news of some people and places I know.

free-bad-advice-business-blog-contrarian

But today a link popped up in my email:

 

 

What’s the Most Risky Thing You’ve Done in Your Career?

Ad Age Asks Participants at Detroit Brand Summit

—-

 

I clicked on it.

 

I figured the advertising business, while often ground down to a nub by brand managers and clients who have an allergic reaction to risk, would offer some good ‘most risky actions I have taken‘ stories.

 

Here is a sampling:

 

 

biggest risk was undertaking Pepsi “refresh project,” a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and nonprofits that promote a new idea that has a positive impact on their community. “We took money off the Super Bowl, a property Pepsi had been on for almost a quarter century, and we put it into a different idea,”

 

 

Tylenol talking about product benefits and pain relief. His team, however, advocated toward making the message about feeling better with a nontraditional campaign including events.

 

 

single biggest gamble: “Leaving BBDO to go to The Abundancy, which was a little startup incubator that was trying to do things differently and reinvent how advertising worked,”

 

 

“It was a first-ever auto reveal with Snapchat,” Lenard said. “Together we answered a lot of questions internally about who is the audience of Snapchat: Aren’t they 12-year-olds who are never buying vehicles?”

 

——————–

 

Ok.

 

I worked in the advertising agency business for a long time … that is oh no embarrassedembarrassing.

 

If that is risk, let alone ‘biggest risk’, in today’s advertising world as outlined by some people who I assume are leaders in the industry … the industry is in a world of hurt.

 

As a business person I have always embraced the concept of risk … okay … calculated risk. No sane business person is flippant with risk.

All risk is assessed and calculated for ROR <return on risk> … as well as RODN <return on doing nothing>.

 

I could argue that between ROR and RODN you aren’t really taking any risks … you are simply doing what needs to be done to be successful.

 

That said.

I was sorely disappointed by how these people assess ‘biggest risk.’

 

Look.

 

avoid question bomb stink business problemsEveryone takes personal risks in business.

 

Not everyone takes business risks. And business risk is very different than personal risk … confusing the two, or even conflating the two, in a business environment is fraught with peril.

 

Yes.

Business risks inherently include personal risk … but personal risks don’t have particular consequences to a larger business risk – they are more your risks than anyone else’s.

 

I say that as a professional calculated business risk taker. I can honestly say that any time I ever assessed a business decision or what could be construed as a business risk I never took into consideration any persona risk I may be assuming. To me it would simply clutter what I would assume is a decision cluttered already with ‘what ifs’, ‘maybes’ and ‘uh ohs.’

 

I always believe business risks revolved around what is best for the business … and you let the chips fall as they may with regard to you personally.

 

Now.

 

Getting back to that sad list of ‘biggest risks.’

 

People can confuse risk with change. Change is change. Any change includes some risk because … well … it is change.

But change, in and of itself, is not necessarily originality. And that is where risk truly resides … in something original.

 

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“Safe marketing is the riskiest marketing you can do.”

 

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Bill Bernbach

 

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organization business elephant adpat nimble get shit done

Anything original is never safe simply because it has no real record of behavior & consequences. That means you are modeling and researching and doing a whole bunch of good smart shit to insure it isn’t just a guess … but … sigh … it is just a guess.

 

That is risk. Risk is a … well … thing.

 

Originality is a real thing … a challenging thing … and a risky thing.

And to be truly original … in some ways … you must ignore what exists and what has been done before.

 

You must abandon the safe and secure.

 

Just think about this little factoid about pretty much any great original idea that has ever happened:

 

  • It’s effective

 

  • It’s always preceded by a meeting in which you will hear ‘are you nuts?’

 

Well.

 

Maybe we all need to be a little more nuts.

Maybe we all need to be a little less afraid of the different.

 

Maybe instead we should focus on what I believe almost all business people really do know … the new and untried can generate the bigger gains then simply changing the status quo or ‘what is’.

 

I would note that originality has a close relationship to exceptional.

 

Ah.

The root of that word exceptional?

 

Exception <please note … that is a significantly different word than acceptable … or safe …>.

 

We are comfortable in our cocoon of what is acceptable and sameness but it is making ‘an exception’ … taking that slightly risky step … that truly pays off.

 

used rainbowsIn business … if you have nothing to offer but used ideas, you are just a used car salesman.

 

And does anyone in business really want to be that?

 

<unless they are in the used car sales business of course>

 

And maybe that is why the article I read was one of the saddest business articles I have read in a very long time – there really wasn’t anything original or any monumental change. Some were personal risks and the business risks were more tweaks on existing machinery to fine tune the operation.

And maybe that is what the business world has come to <sadly> … a world in which tweaks constitute risks.

 

Sad. Very sad.

 

I know risk is difficult. But I also know it is much better than always doing the sure thing – always making the safe decision.

 

The problem is if you really want any progress or growth … meaningful progress and growth … risk cannot be avoided. You must seek ‘the exception.’

 

In the end.

 

I do think business needs to embrace a little more risk.

 

But to avoid being sad about what we do, maybe most importantly, I think business should stop calling tweaks risky. They are tweaks. They are attempts to make small big and the truly big too small.

 

And, lastly, maybe we need to start thinking more often “but it might just work.” I wrote about that phrase to make a point about how we, in business, are becoming far too hesitant to make changes.  There was nothing in the ‘biggest risk taken’ article that convinced me my point isn’t still valid. We embrace tweaks to avoid “but it might just work” actions.

 

 

“Biggest risk ever taken.”

road to success business graffiti

 

 

Shit.

 

These should be monumental type questions with monumental type responses.

 

And if you don’t have a monumental response maybe, just maybe, you need to look around what what you are doing and seeing of maybe you aren’t playing it too safe.

And, most of all, if you don’t have a monumental response, you should not try and make something small monumental.

 

Bigger risk deserves better than that.

Enlightened Conflict