Enlightened Conflict

the last draft is for the reader

September 21st, 2017

writing the first-draft

 

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“The first draft is for the writer.

The second draft is for the editor.

The last draft is for the reader.”

 

——–

Unknown

<something I had scribbled down on a scrap of paper>

 

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“I would go on writing even if I know I would not be published.”

 

—-

John Le Carre

 

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Ok.

 

writing-typing-legacy-blog-thoughtsI write a lot.

 

Probably too much.

 

In my personal writing I can honestly say I have never posted something unedited.

Even the easiest things I have written get tightened up, edited and revised as I reread. Sometimes not much … but everything gets tweaked – some a little … some a lot.

 

Even then … typos remain.

 

Now.

 

In my professional life I use outlines, drafts and finals.

 

I do this because my mind is always at work.

 

I hear things, read things & see things and all the while my mind is juggling all of this stimulus rethinking, rewriting and recreating.

 

By the way … this acknowledges that I could, on occasion, run into some aspects of unintended plagiarism.

 

But because I am an ‘editor of things’ this means I am comfortable rearranging writing an editingthings. In fact … I never get tired of rearranging let alone thinking. I would do it 24/7 if I didn’t have to sleep.

 

However.

 

Doing all of this without any purpose or objective is simply mental masturbation.

 

That’s why the three draft rule is a good one.

 

The first draft is all about you, what you think and how you want to say things.

 

The second draft smooths out the edges and insures the personal “you” is getting in the way of clear communication and truth.

 

The third draft insures whatever YOU want to say connects with what THEY need to hear, want to hear and should hear.

 

It is a mistake to reverse this order. Reversing the order strips the presenter of any passion and creativity … it becomes more of an “order taker” type presentation or document.

 

Anyway.

 

The other thing people say about drafts is that each one eliminates so that the last one is the ‘brevity’ version.

 

I don’t agree <in general>.

hourglass

The three draft method is actually more like an hour glass.

The first draft is almost always too long and … well … too.

The second draft tends to peel shit off of what you have.

The third draft more often puts some meat back on the bones tied to the reader/audience.

 

A lot of people, simplistically, balk at this. They don’t see the meat as useful and abhor adding things at this stage.

 

Once again, I disagree.

 

I disagree because I  typically think of Claude Hopkins, a man who pioneered the concept of advertising as we know it, in 1923 <“Scientific Advertising” is a worthwhile read with worthwhile advice applicable even in today’s world>.

 

If Hopkins was known for one thing it would be “persuasion.” Everything centered on that. Not brevity or pictures versus words or any of that bullshit we waste time pontificating over these days … just persuasion and doing whatever is necessary to persuade.

 

For example.

With a prospect standing before a salesperson, would you confine him to any certain number of words? That would be an unthinkable handicap.

 

Successful writing almost always depends on maintaining perspective – keep in mind no one really reads what you write for amusement <but that doesn’t mean you cannot amuse on occasion>.

 

Consider them as prospects standing before you, seeking for information.

Give them enough to get action.

 

Some advocate large type and big headlines. Yet no one likes salespeople who talk only in loud voices.

 

We should measure everything we do by salespeople standards not by everybody needs what i am selling deserve lifeamusement standards. Ads are not written to entertain. When they do, those entertainment seekers are little likely to be the people whom you want. That is one of the greatest advertising faults. Ad writers abandon their parts. You can never forget you are salespeople, not a performer.

 

Seek a sale, not applause.

 

 

Regardless.

 

All presentations really can get boiled down into 3 important aspects:

 

 

  • Figure out what you want to sell <persuade people to think or do>

 

 

  • Figure out what you want to say

 

  • Figure out how you want to say it

 

All the other mumbo jumbo on ‘tricks to effective presenting’ is irrelevant if you don’t figure out these two things. In fact, I would argue you could throw away all the presentation books if you figure these two things out.

 

What you want to say sounds simple but it is not. Because inevitably you get caught up in ALL the things you want to say, prioritizing what you want to say and getting what you want to say down on paper <or whatever format you elect to organize the presentation>.

 

All I can say for sure is that you need to put it in a draft, a document or a script. Without it you cannot edit. And without editing <unless you are Bill Clinton> you are screwed.

 

Next.

 

Figuring out how you want to say it.

 

Okay. Let me tell you a truth, a fact, a ‘something no one really wants to hear.’

 

speak out microphone find your voice

99% of the time what you just figured out to say will sound like crap if you just read it as a presentation.

Maybe 99.9% of the time. Writing & speaking are two different skills. They may be derivatives of each other but one typically does not translate directly to the other.

 

There will always be presenters who are obviously reading their presentation script off a teleprompter <which is a skill in itself by the way> and it sounds obviously stilted and in some cases like it was the first time they had heard these words out loud.

 

And the issue wasn’t because they were reading a script <another complaint young people throw around when arguing they want to be ‘natural’ when presenting>. It was the script they were reading. They wrote something that sounded good in their head when they read it … but sounded stupid when actually saying it. By the way … that is why rehearsing is important.

 

Why does this shit happen? Well. Let me give you 3 thoughts <beyond the obvious lack of rehearsing>:

 

–          Forced rules of behavior

 

All the things I am going to type drive me crazy, but maybe this one the most.

These are the ‘rules’ like … you cannot stand still, or you have to move, or you can’t have your hands in your pockets, or … well … just go ahead and pick up a ‘how to’ presentation book … they will list all the ‘don’t rules’.

 

Nuts.

 

I just say ‘nuts’ to that.speaking dreams

 

I have stood with hands in my pockets just stepping up to the microphone and delivered. No one cared I wasn’t using my hands.

Why?

Because they were listening to what I had to say. As a generalization … all the ‘how to present’ rules are stupid. If you have something good to say, and you say it in a compelling, believable, likeable way, the rest of the stuff just gets in the way. It’s all about the message. If you know, and like, your message just deliver it in as comfortable a ‘behavior’ style you want.

 

Nuts to all the book rules.

 

–          Forced passion

 

This one drives me nuts too. It’s kind of like speaking with exclamation points hoping the exclamation points travel through the ether between you and your audience and pricks them in the ass to make them stand up and yell “hell yeah!”

 

online megaphone listen speakSome people shout.

Some people create sentences which they purposefully amplify the end.

Some people shake a fist, or pound a table or make some ‘exclamatory’ gesture just so everyone knows they are passionate about whatever they are talking about.

Sometimes they don’t really want to do this shit but someone suggests “show them you are passionate” and … well … the wheels start to fall of the good presentation wagon.

 

Why?

It’s all forced.

 

And it’s a shame because most presenters are actually passionate about something related to their topic <assuming you do the three draft method – me, edit, reader – in that order>. And they don’t need to be overt to communicate it. They just need to share their passion in whatever way they exude it.

 

I have been extremely passionate on a topic … and all I did was talk. I said how she felt and what I believed. And you know what? People believed me. they may not have been persuaded … but they believed what I had to say.

 

Here is the bottom line. If you care, it will show. You need not tell someone you are passionate. In fact … here you go … a rule.

Never say in a presentation, meeting or discussion … “I am passionate about ‘x’.”

Prove it without ever saying it.

 

 

–          Forced relevance <or forced theme>

 

I almost split this into two but they are just two sides of the same coin. In an attempt to make their topic relevant to either the audience or the environment <you can choose either> a presenter can go to some fairly absurd lengths.presentation asleep

 

They can use a joke which isn’t really relevant until you explain why.

 

Well, let me say this, 99% of the time if you are using a joke or come up with some forced relevance it means you are working too hard. Go back to the simple first aspect and think about what it is you want to say. If it isn’t compelling or understandable, a joke or forced metaphor or forced semi-topical linkage isn’t going to help.

 

In fact it can hurt.

 

How?

 

Because it is extraneous. And extraneous things and activity tugs the audience away from what you really want them to remember and say. I don’t usually get aggravated over this one instead I just get frustrated that the speaker doesn’t trust the topic is interesting enough, and it can be presented interestingly enough, to simply present it.

 

Lastly.

 

If I want to connect with the reader/listener with my last draft I have to put the screws down on the persuasion aspect.

And I would suggest you think about this slightly differently than many people talk about it – think about the fact what you are saying has to meet some price/value equation.

 

Simplistically … this is about alignment.

 

And, no, this isn’t about ‘first impressions’ because a presentation is a compilation/summary of impressions.

 

We all know this <but I will remind you anyway> … we are evaluating things all the time.

 

And even if we recognize that we are evaluating <like in viewing a presentation> we still don’t even recognize much of the evaluation that takes place because much of it is actually usually automatic, subconscious.

 

There has been a boatload of research done on evaluation which I will not bore you with … but will share a cliff notes summary of key points:

 

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This process of evaluation can be broken down into the rising and falling of moment memory valuetwo perceptions:  Perceived Cost and Perceived Benefit.  To be clear, the cost of something is not just money.  Cost is the receipt of something negative or the release of something positive whereas Benefit is the release of something negative or the receipt of something positive.

Any time a value presentation is made, be it a candy bar in the checkout rack at a grocery store, a pair of earrings online, or a proposal to marry, there is an initial phase when you open your mind “file cabinet” and pull the “folder” associated with whatever value is being presented.  As you open this folder, certain things will jump out at you, influencing your initial perceived cost and benefit of the value presented.  What is in that folder, what items you pull first, and how much each item affects you depends on two things:

 

  1. Your history with the value presented

 

  1. How it is initially presented

 

It’s also important to note here that the point at which a visitor makes a commitment to the transaction is not the same point at which they complete the transaction.  The time between the commitment and the transaction should be as short and simple as possible.  The more complex and time-consuming it is, the more chance the frustration of the transaction process or the “cold feet” effect could keep it from happening.

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Look.

 

Like it or not … even our presentations are being evaluated through this wacky thing called heuristics.

Pricing/value cues abound within presentations … believability cues abound within presentations … persuasion cues abound within a presentation … and you have to be aware that they will scream at the top of their lungs even if you aren’t looking at them.

 

Why do I say that?

 

You can even be silent and be giving a price or value cue.

 

For example.

Bach was a master of ‘negative space’ … building masterful musical combinations … he also used silences that are as eloquent and thought provoking as notes, tempo and syncopation.

<I used Bach because I tend to believe most of us who have built a presentation kind of feel like a composer>.

 

By the way.

 

While you may be thinking I am only discussing big important presentations which have been rehearsed and rehearsed … but this discussion actually pertains to almost any size of any draft or communications.

 

In the end.

Value is kind of like … well … the world and life

 

In fact … it reminds me of something I read:

 

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“The world is not as simple as we like to make it out to be. The outlines are often vague and it’s the details that count.

Nothing is really truly black or white and bad can be a disguise for good or beauty … and vice versa without one necessarily excluding the other.

Someone can both love and betray the object of its love … without diminishing the reality of the true feelings and value.

Life and business <whether we like to admit it or not> is an uncertain adventure in a diffuse landscape whose borders are constantly shifting where all frontiers are artificial <therefore unique is basically artificial in its inevitable obseletion> where at any moment everything can either end only to begin again … or finish suddenly forever … like an unexpected blow from an axe.

Where the only absolute, coherent, indisputable and definitive reality … is death. We have such little time when you look at Life … a tiny lightning flash between two eternal nights.

Everything has to do with everything else.

Life is a succession of events that link with each other whether we want them to or not.”

——–

Arturo Perez Revarte

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res gestae value everything

 

 

That all may be too poetic in discussing something like giving presentations, communications, creating drafts and persuasion … but simply put … “everything has to do with everything else.”

 

Well.

 

 

Communicating is part of everything.

 

those who tied the knots are responsible for untying

September 17th, 2017

knot getting shit done business solve question

 

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“Those who tied the knots are responsible for untying [them].”

 

—–

Chinese Foreign Ministry

 

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So.

 

We talk a shitload about “business problem solvers” or “disruptors” or any number of ‘problem/solution’ type things in the business world.

 

 

knot variants solve problems businessWell … maybe we should talk more about the knots.

 

Knots?

 

Well.

 

I have eased my way into a number of new responsibility positions throughout my career and one of the first things you start doing when you settle in is scan for the knots that are inherently strewn throughout the business.

 

Sometimes these are nicely tied knots someone has developed and set in place to hold together a process or system or principle to insure it holds something important together.

 

Sometimes these are nasty tangled threads created by someone who didn’t know their ass from their toes, or by the system itself <think of a lawn hose by the end of the summer> or sometimes they are representative of well-intended actions by a variety of people over time <trying to improve or fix something>.

 

And while those are all “sometimes”  … all times, all businesses, have knots.

 

That said.

I can also say that untying knots is not for the faint of heart. To do so well is to be part safe cracker, part surgeon and part Navy Seal.

 

Ah.

 

But not everyone views knots the same – in how they occurred and what needs to be done to untie.

 

I would suggest how you view a knot depends on whether you believe in cause & effect <a linear action model> or in a more ambiguous “a cause can create multiple effects’ model.

linear cause and effect thinking behavior knot

 

 

Let me explain a little.

 

When I started n the business world we spent a shitload of time discussing cause & effect, stimulus & response and … well … a lot of behavior based on a linear ‘if this, then that’ type model.

 

Not so much today.

 

In today’s world almost all situations <internal process as well as consumer/buyer behavior> are ‘knotty.’

knot untie business confusing responsibility

 

I often show a picture of an atom in attitudes & behavior discussion but I like the knot metaphor also.

 

Uhm.

 

Yes.

 

This type of thinking, unfortunately, increases the likelihood of ambiguity.

 

Ambiguity is not one of those things the business world tends to happily embrace.

 

To be clear.

 

There is a lot to be said for teaching young business people cause & effect basics.

I liked growing up & learning the business world encased in a cocoon of certainty type thinking. Linear type thinking gave me some clarity and it certainly permitted some fairly easy conclusions and recommendations.

 

Unfortunately I also found, over time with experience, this increases the likelihood of … well … a shitload of bad things – wasted energy, misguided efforts and monies being funneled into activity generating less-than-desired outcomes.

 

But.

It had been linear logic and, therefore, provided some certainty to base the recommended recommendations on.

 

Ah.

 

Certainty.

 

Certainty is something we all crave in business. But we may crave it for a slightly less obvious reason then you may think.

 

Linear permits us to more easily get the one thing almost everyone wants – a way to get out.

Yeah.

 

It’s not really about solutions or answers … simplistically … it is awareness that there could be a way out.

 

Just think about it a little.

 

Most of us when faced with some situation, issue or problem just want a way out of that situation, issue or problem.

 

And, yet, we spend gobs of time talking solutions and most likely invest far too much time & energy extrapolating out “what of scenarios” in seeking what happens when we untie the knot and move forward. It’s quite possible we should be investing more energy, instead, on looking at a knot and simply seeking the best way out of the knot.

 

And that is where linear thinking kicks nonlinear thinking’s ass.

 

With ambiguity the way out is not only less clear but, at times, it can seem like a crapshoot –what is behind door #1, versus door #2 … a well as door #3?

And who the fuck wants that in any business decision maker situation?

 

Which leads me back to knots.

 

As you move up in management, and Life I imagine, you either get better at linear to navigate ambiguity thinking experience business knotseeing the knot and seeing how to untie a knot … or you remain a linear cause & effect decision maker.

 

I would suggest the world can use both; however, the world <business or otherwise> cannot exist solely with cause & effect decision makers. In addition .. each group and drive the other one frickin’ crazy.

 

But … suffice it to say … we need knot un-tiers.

 

Being an un-tier actually consists of two aspects … one attitude and one expertise.

 

Attitude: personal responsibility.

 

You own the knot.

This is a metaphor … a metaphor for a problem and owning the problem.

We all inherit problems. And the most successful of us look at them as knots, not ‘some simple fix <do this/get that>. The most successful of us don’t sit around bitching about the knots, whether they were there already or created by someone else, but go about assuming responsibility for any and all knots and go about untying as many of them as we can.

But here is the thing about this responsibility. We own the knot. We do so because we know that once we are in a position to get shit done … all that matters is getting shit done. And you know you have the responsibility to do what needs to be done to get shit done.

It does no good to say “not my knot.” You have a job … they are all now your knots.

 

I would note that untying knots is kind of a “go big or go home” type venture. I say that because in business once you begin untying … well … you have to keep going. Knots, good and bad, exist for a reason … so eliminating, or rearranging, a knot will have consequences — stopping is not an option.

 

 

Expertise: ability to navigate the interweaving that binds a knot.

 

Untangling is part vision and part deft touch.

Anyone who has ever untied an ‘impossible knot’ knows that you cannot simply tug & pull … you have to ease one aspect and pull another and maybe even push in other place. Deft. And as you do so you have the vision ability to see the unseen parts and get a sense of where one ‘weave’ has appeared and where it has come from, what it crosses and if it is actually entangled with another weave.

 

———

 

knot theory getting shit done do business

—–

 

I would suggest that this is partially an ability to navigate some ambiguity.

 

Ah.

 

That last ‘navigate ambiguity’ leads me to one last thing.

 

Cause & effect thinkers can be a cleverly dangerous group of business thinkers to work with.

Using the business knot as the example … the most dangerous thing a linear thinker can do is offer everyone the false linear cause & effect conclusion.

 

Huh?false linear cause effect knot business decision

 

Think of this knot as like shoelaces. The knot is there with the aglets <the small sheath, often made of plastic or metal, used on each end of a shoelace>. The linear thinker, incapable of untying the knot suggests the knots doesn’t matter because if I have the left aglet, and the right aglet, they suggest “I can clearly see the ultimate cause & effect”.

 

That is wrong. And dangerous for making a business decision.

 

Not to put this too harshly but that logic is like saying “I love all jelly filled donuts” not knowing some are filled with shit.

 

All that said.

 

I will say that once you have tied a knot you do assume some responsibility for it – keeping it, explain it or even untying it. I mention this because a lot of us leave positions, jobs & companies and far too often leave a knot behind with no explanation.

Maybe we are embarrassed to highlight a knot or maybe we just start thinking “not my worry anymore.”

Well.

It doesn’t really matter what you think … you own the knot and you have a responsibility to talk about any and all knots with anyone who may someday want to untie it.

the oversimplification crisis

September 11th, 2017

 

occam economy choice simplify

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We miss out on the value of the message itself as a vehicle for driving virality.”

 

Jonah Berger

 

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“Say something meaningful in an interesting way.”

 

Bruce McTague

<author of “the shortest business book ever written”>

 

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So.

 

 

oversimplification wrongThis is about how we have a simplification crisis.

 

 

Ok.

This is about how we have an oversimplification crisis.

 

This crisis is making us … well … stupid.

 

 

Ok.

This crisis is making us stupider.

 

 

Look.

 

What I mean is that in a world in which we know that everything is complex, and more often than not, more complex than our own pea like brains can handle, we unerringly swerve toward simplistic headline conclusions and oversimplifications and absurd bullet point conclusions.

 

This surface skating intellectualism just makes us stupider.

 

Now.oversimplify assumption risk life business

 

We may convince ourselves we do this simply as a mental survival technique but I would argue, and I do, that it actually is the opposite of a survival technique … it is destructive behavior. It is destructive in that it destroys the overall thinking of what is actually a population quite capable of being intelligent, if not intellectual.

Yeah.

It makes us stupider.

 

I thought about this the other day because I have conversations with some incredibly smart and talented people who know a shitload more about more things than I could ever imagine and this topic came up. I note the smartness of these people to highlight how unusual it is that I can say something that actually can make a group of these people stop, be silent and then go “hmmmmmmmmmm.”

It is a rare thing.

 

And, yet, it happened the other day.

 

After some extensive conversation on North Korea, global trade challenges, Trump <of course> & foreign policy we opened the discussion to “what is the biggest challenge facing us …”

 

My thought drew some <thoughtful> silence.

 

I said “oversimplification.”

 

To me … oversimplification misleads and creates bad decisions and, worse, creates bad thinking <which leads to bad opinions, attitudes and thoughts>.

 

And I offered a couple reasons why I believe this is happening <I did this because if you can identify the issues you can find solutions>:

 

 

We have convinced ourselves we do not have time for complex

 

 

big fat waste of my time business show for itGoing back to the ‘destructive behavior’ thought I shared earlier …  oversimplification is anything but efficient. It actually demands more time in a variety of ways. The two simplest ways it does so is <1> the time we over invest attempting to isolate the simplest version of what is anything but simple and <2> the amount of time & energy we have to invest explain everything beyond the simplistic tripe initially offered, to thwart misguided behavior & reactions to the oversimplified offering & to redefine the oversimplification into bifurcated parts of the oversimplified whole.

 

We do this destructive behavior because we have convinced ourselves that we all have shorter, and shortened, attention spans.

We do this destructive behavior because we have convinced ourselves that people best retain “one thing.”

We do this destructive behavior because we have convinced ourselves in our perceived “never enough time” world we have to topline everything <to fit everything in>.

We do this destructive behavior because we have convinced ourselves that in a blizzard of nonstop things constantly vying for our attention the only way to capture someone’s attention is in some pithy soundbite.

 

Basically we have convinced ourselves that hollowing out an idea and a thought actually benefits not only the idea and the thought … but us!

 

This is fucking nuts. Absolutely crazy.

 

Unfortunately, and truthfully, some things are just too complex to communicate in a sound bite or in 3 seconds or less.

 

No matter how brief and simple you want to make it … well … it is neither brief nor simple. It is complex and sometimes the opposite of brief.

 

It isn’t just about telling a story.

 

Nor is it just about finding influencers to broker the story.

 

Nor is it just about practical value.

 

Nor is it just about emotion.

 

Unfortunately it is a combination of those things. Yeah. Effective communication is … uhm … complex.

 

 

We have convinced ourselves that simple & simplicity is reflective of common sense.

 

 

time to do it right do it overI admit.

 

I have never been shy about calling bullshit on the simplistic tripe being spewed under the guise of ‘expert advice’ or ‘common sense.’

 

That said.

I will suggest no topic has  been tortured more by common sense than simplicity.

 

 

Common sense suggests the simplest thing is the best.

 

Common sense suggests it is easier for a person to remember one thing and one word.

 

Common sense suggests in a complex world we humans crave simplicity.

 

Common sense suggests in a busy world we only have time for simplicity.

 

Common sense suggests a lot of nonsensical bullshit.

 

I will not argue that making something as simple as it can be is good but … well … simplistically … oversimplification is misleading and ultimately creates bad less-than-informed decision making AND thinking.

 

We have used this common sense simplicity bullshit for one simple reason — it serves us well in challenging the most established legitimate rule of Life & things. And that rule is “the world is complex.”

 

We embrace simplistic solution after simplistic solution, all labeled as ‘common sense ideas’, which are often counter to what an expert would suggest <which is often deemed “too complex”>…  only to find 90% of the time common sense was not only just simply wrong but also made us stupider.

 

I have written about simplicity and the complexity of finding the simplest way to communicate the complex many times and as I do so today I would remind everyone of what Jonah Berger offered us for a nifty sound bite compilation of sound bites to create a sound bite philosophy:

 

Here are his STEPPS for making anything go viral:

 

–          Social Currency: We share things that make us look good (even if that means pictures of our cat).

 

–          Triggers: Easily memorable information means its top of mind and tip of the tongue.

 

–          Emotion: When we care, we share.

 

–          Public: Built to show, built to grow.

 

–          Practical Value: News people can use.

 

–          Stories: People are inherent storytellers, and all great brands also learn to tell stories. Information travels under the guise of idle chatter.

 

And while this is about “making things go viral” it is actually about finding the simplest way to communicate complex shit in a way that it is actually retained in a cognitive way.

 

I would also note that this dos not reflect “one simple thing”, sometimes your total obliviousness blows my mindit does reflect the complexity of reality and the mind and it reflects how to … well … help make us less stupider.

 

Ah.

Cognitive way.

As in “we actually understand what it is we heard, saw or read.”

 

That is an important thing to ponder because over simplification cheats cognitive value as well as the value of whatever it is you have to offer people. Simplicity may be “memorable” but it doesn’t really lodge itself in anyone’s mind & memory in any meaningful way.

 

In fact.

 

The less depth you offer in your oversimplification the more you are at the mercy of the mind that decides to remember you. What I mean by that is if you don’t provide the depth the mind will create some perceptions around whatever it lodges in the pea like brain.

 

Uhm.

 

This means the pea like brain lodges only what is actually the brain’s perceptions of what to remember and not what you <a> know to be true, <b> think it may be important for that mind to know or <c> want the brain to store away in its mind.

 

faulty reasoning oversimplification overlookI imagine what I am talking about is some wacky version of awareness versus engagement but that shit is bullshit too.

 

It’s all bullshit because we should be turning away from simplification and engagement and connection and simply focus on “say what you need to say to persuade someone to think or do what you want them to think or do.”

 

All the other bullshit just confuses things.

 

If I tell someone that ‘being noticed ‘ is the most important thing, than some asshat is gonna come up with some zany oversimplified shit that gets noticed but doesn’t effectively communicate one thing <let alone all the things you may have deemed truly important in the beginning>.

 

I admit … I balk at a lot of the bullshit offered online about simplification <and the importance thereof> because … well … it is an oversimplification which diminishes the importance of ‘communicating depth’ and increases the importance of ‘being noticed.’

I do not like that equation.

 

Effective communication is not a binary choice.

 

Effective communication, as with almost everything, is a complex challenge in communicating a complex thing well – because if you can communicate a couple things well it actually increases the perceived value <which then inevitably creates a stronger “memory stamp” … with value attached!>.

 

Which brings me back to our oversimplification crisis.

 

I could clearly argue that in today’s fragmented messaging world where information multiplies at light speed and a day still remains 24 hours that we humans are constantly honing our “incoming thoughts” filtering mechanisms.

 

I could also argue that our filtering system, as it exists today, sucks.

 

We have dumbed down our communication and thinking behavior to such a hollowed out status the majority of time we skate along the superficial irrelevant surface of reality.

 

If we are lucky, the ice doesn’t crack.

 

But the truth is that oversimplification only offers the thinnest of ice to skate on and inevitably we fall thru the ice … over and over and over again.

 

Uhm.

 

And in the business world falling through the ice is bad. It is, metaphorically, making a bad decision based on shallow thinking and paying for it.

 

Yeah.

I did say the biggest issue we face is oversimplification.

I said that because if I can solve this, if I can have smarter people communicating complex things more smartly and I can have more everyday schmucks understanding that simple solutions are more often like trying to place a square peg in a round hole … well … I think it unravels a shitload of other problems we face in today’s world.

 

I imagine I am arguing that if more people are less stupid and more aware of the reality of things the more effective & efficient we will be in addressing the difficulties reality tends to place in front of us.

 

period end-of-story_design

 

In the end I will go back to where i began … “say something meaningful in an interesting way.”

 

There are no rules nor boundaries in this statement.

 

You use as many words, or as few, as you need to say … to say something meaningful in an interesting way with the intent for it to be understood … and, ultimately, persuade someone to think something.

 

Period.

the randomness of thinking & thoughts

August 31st, 2017

context make things better young

 

Well.

 

Be prepared. I almost always open with a quote but today I open with a sentence … a 198 word sentence written by Oliver Wendell Holmes Sr <father of US Supreme Court Justice Oliver Wendell Holmes Jr.>:

 

—————————

 

 

Many times, when I have got upon the cars, expecting to be magnetized into an hour or two of blissful reverie, my thoughts shaken up by the vibrations into all sorts of new and pleasing patterns, arranging themselves in curves and nodal points, like the grains of sand in Chladni’s famous experiment,—fresh ideas coming up to the surface, as the kernels do when a measure of corn is jolted in a farmer’s wagon,—all this without volition, the mechanical impulse alone keeping the thoughts in motion, as the mere act of carrying certain watches in the pocket keeps them wound up,—many times, I say, just as my brain was beginning to creep and hum with this delicious locomotive intoxication, some dear detestable friend, cordial, intelligent, social, radiant, has come up and sat down by me and opened a conversation which has broken my day-dream, unharnessed the flying horses that were whirling along my fancies and hitched on the old weary omnibus-team of every-day associations, fatigued my hearing and attention, exhausted my voice, and milked the breasts of my thought dry during the hour when they should have been filling themselves full of fresh juices.

 

——————————–

 

 

So.

 

vision-intentions-attitude-bigger-betterWhen I read this sentence <read it several times in fact> I thought of “filling up” and “emptying out.”

 

Huh?

 

Oliver Sr. was no dumb shit. His brain was filled with more “kernels of knowledge sand” than most of us will ever be filled with. And, yet, he outlines how the knowledge works best when emptied of structured thinking and any specific destination but rather when “without volition” new thoughts are unharnessed by old learning rearranged.

 

Couple lessons in that:

 

  • New thinking is almost always simply a new way of looking at something everybody already knows.

 

  • In an age of instant gratification, smartphone access to any answer you would ever want and a belief that the fastest answer is the best answer it is good to remember that thinking is like baking. You have ingredients and you need to properly bake them to arrive at something special.

 

 

This isn’t to suggest that there is no hurry but rather you use the allotted time in the best possible way.

 

I worry more about the latter than I do the former in today’s world.

 

I worry about it because thinking is more often like what someone referred to Emerson’s writing as “a chaos full of shooting-stars, a jumble of creative forces.”

 

That is thinking.

 

Thinking doesn’t pretend to follow rules, enact some methodology or even use dream window of opportunity imaginethe words it is ‘supposed to use.’

 

—–

unharnessed the flying horses that were whirling along

 

my thoughts shaken up by the vibrations into all sorts of new and pleasing patterns, arranging themselves in curves and nodal points, like the grains of sand

 

fresh ideas coming up to the surface, as the kernels do when a measure of corn is jolted in a farmer’s wagon

—-

 

And more often than not, in an attempt to be more efficient in a time constrained world, we try and micro-structure our thinking.

 

It seems like as the world became more enlightened by mass media, structured education systems and “college for all” we have become … well … more sensible in our thinking.

 

Which brings me back to my opening sentence.

 

It breaks all the rules of not only how to write but how to think.

 

And, yet, it captures the essence of thinking … it certainly captures the magic of thinking … and, unfortunately to the thinking methodology Nazis, it certainly captures the practicality of freedom in thinking.

 

thinking lazy capacityOur world today is strewn with catchy incorrect memes, rewritten history, faulty logic and misleading statistics all offered to us out of context.

 

The internet, while offering us a boundless offering of truth & facts, has only encouraged sloppy, lazy thinking.

 

It should be enlightening us but, far too often; it actually encourages some fairly absurd unenlightened thinking.

 

Thinking, and I mean real thinking, can cure this unenlightened cancer. The cancer is not social media or this absurd love of brevity … it is us and our thinking.

 

In thoughtful moments I tend to believe people know this. They know social media and smartphones and the internet is not the problem … it is us. Yeah. All those things make us susceptible to these wacky conspiracy theories, false statistics and alternative facts but they do not live unless we breathe life into them.

 

Look.

 

I do worry about thinking on occasion. Shit. I have even written about how I cried about thinking in today’s world.

 

I have a number of friends who send me memes and out of context quotes to make a point and ask me my view.

 

I probably send more time fact correct and making people aware of truth than I do sharing my own opinion. That worries me. in fact this is a direct quote from me:

nobody gives a family guy

======

 

But here is what really worries me.

 

If you, not a dumb guy by any stretch of the imagination, can truly believe even 75% of what you shared with me then what does the everyday schmuck believe?

 

That is what worries me.

 

=========

 

Thinking does take time and some space and … well … even some work <even if that work is to find empty space and not working>.

 

And, even then, the problem is that you can search the internet far and wide without finding a clear repudiation of some falsely stated, good sounding piece of untrue crap.

 

In fact.

 

If you do spend some time researching something you will more likely find a massive gap between public belief and expert knowledge.

 

There is often such a delusional gap between reality and “belief” it often seems absurd … and absurdly difficult to bridge the gap.

 

We need more thinking today than ever before. And, sadly, we need more thinking on simpler things than ever before.

 

Oliver Sr. was thinking on big things and big thoughts. And we need people like that.

 

What worries me is that in today’s world we need more people doing more thinking on the kernels of corn, the grains of sand and the horses themselves.

 

 

unicorn and ally

I worry about that because if we don’t have more people doing that kind of thinking all we will end up doing is rearranging unfortunately misguided untrue kernels of corn, fake grains of sand and unicorns not horses.

 

I imagine my real point today is that effective thinking is dependent upon tow things:

 

  • insuring we have lots of “true grains” of sand in our heads <not alternative facts or falsehoods>

 

  • insuring we have some time to properly jostle the kernels of corn <or grains of sand if you don’t want me to mix my metaphors> to rearrange them in new configurations

 

I don’t believe the world, society or any business wants us rearranging lies, fake and unicorns in order to form a better union.

be-better-exponentially

 

the myth of simplification

July 19th, 2017

simple i like

 

“The pure and simple truth is rarely pure and never simple.” – Oscar Wilde

 

 

“What a simple black and white world you must live in.” – unknown

 

 

————————–

 

Communication.

 

Effective communication has been, and always will be, complex and complicated … and a good thing for society. Effective communication inevitably feeds into the minds and enlightenment of the listeners. If you dumb down communication inevitably you dumb down the listeners.

 

Old white men hollowed out communication. I imagine as they hollowed out everything else they found it inherently more productive to gain their objectives by hollowing out communication. Everything became soundbites, powerpoint bullet points and ‘elevator speeches.’ Effectively communicating complexity took on less importance than puncturing the mind with a quick sharp stab <and then walking away>. Old white men mastered the art of emptying communication to a point where businesses end up walking on the slippery surface of irrelevance <cloaked in a beautiful robe called “what is important for you to know.”>

 

Bruce McTague

————————-

 

 

Well.

 

I may as well fulfill my contrarian obligations immediately – nothing is it is complicated complex not simple Life worldsimple.

 

Nothing.

 

Look.

 

I may be wrong but I think the world would be a shitload ‘righter’ if we just assumed nothing was simple and started acting that way.

The whole idea of simple and simplicity has … well … fucked us up royally. It has almost become an obsession toward which everyone is consumed by until we are either frozen into inaction <this isn’t simple enough> or we hold our “simplicity prize” up high proudly … only to find in our holy quest we discarded some essential items which would have actually helped this ‘simple idea’ live.

 

We all want to simplify our lives <or at least we talk about it a lot>, simplicity in thinking, simplicity in ideas and simplicity in work … and yet, as a generalization, we all seem to seek every way possible to complicate our lives.

 

We see simplicity as a way to solve problems and, whew, we are a certainly a ‘people’ of problem solvers <but also problem creators as a corollary>.

And, yet, “it seems simple …” may be the biggest problem of all and may be one of the most misused and misguided statements and thoughts in today’s world.

 

 

A good friend of mine, an experienced communications professional, always says “if you are explaining you are losing” as an argument for simplicity. The challenge is that it … well … isn’t an argument for simplicity. It is actually an argument for clearly articulating what you want, and need, to articulate.

In fact … as I will point out later in this rant piece … being too simple actually creates more confusion, therefore, simplicity could actually be creating the explaining.

oh my god cover mouth silence do not speak

 

 

<oh my>

 

 

And that is where the myth of simplification dies. It dies in truth and reality.

 

Simplicity reality, more often than not, consists of two opposing things – security/reliability, which anchors the sense of safety thereby justifying the common sense aspect of simplicity, & passion/risk/newness, which anchors the sense of movement thereby justifying the smartness aspect of simplicity.

Simplicity reality, more often than not, is an amalgamation of multiple fragments crating a mosaic which is pleasing to the eye <and relatively easy to grasp>.

 

Simplicity reality, more often than not, consists of some opposing thoughts in that, typically, if you have one… you can’t have the other.

 

Contrary to simplicity narratives the complexity actually brings in the pragmatism of a simplistic reality <and I would argue effectiveness.>.

 

All this means is that simplicity is rarely simple and trying to capture it in a meaningful single word or image is … well … not only silly but sells the depth & breadth of a decision or situation or idea or thought … or reality itself … short.

 

Reality is complex.

Life is complex.

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity.

 

Simple is hard.

 

It is hard because sometimes, okay, most times simplicity is arrived at by distilling complex solutions/ideas down to its most efficient form.

 

business simplicity complex woekI would note that from my own business experience I would say that many times simplicity ideas can only be found from checking out all of the different solutions. And after sifting through everything simplicity is more often found in a “doh” moment <not an “ah ha!” moment> in that you may be surprised by the fact simplicity is just the thing that makes the most sense at the end of the day.

 

And why is simple THAT hard?

 

Well.

 

Al Einstein said, “Make things as simple as can be—but not simpler.”

 

Geez.

 

So simple isn’t the least.

It may actually be somewhere above the least and significantly below the most <complex>.

 

This doesn’t mean we shouldn’t seek simplicity. But what it does mean is that simple or simplicity shouldn’t be defined by rules or milestones or trite “say it in 10 seconds or less” dictates or, well, any boundaries.

 

Simplicity defines itself it is not defined. Simplicity is reflective of the time, place, people, situation and solution needed.

 

Ponder that my friends.

 

What may make simplicity even more complex is, oddly enough, that part which should make it the simplest.

 

Simplicity, more often than not, is the nitty gritty stuff and not the more glamorous big vision or “big idea” stuff. It is about marrying principle and pragmatism and gradual improvement – piece by piece and part by part.

 

To me, simple and simplicity tends to be found in shit that most people would think has nothing to do with simple:

 

  • Coalesce fragments

 possibilities-plans-ideas-infinity-life-business-choices

“The whole is simpler than the sum of its parts.

Willard Gibbs

 

I think people would be much better off f they understood that while simple may be represented in ‘one thing’ it is actually representative of many things.

The best of the best ‘simplicity finders’ are the ones who are the best at coalescing fragments. Gathering up disparate pieces of information and figuring out how to make them whole in a way that

 

 

  • Box in complexity

 

Let me begin by paraphrasing a quote about how Sylvia Plath wrote…

 

“Whether Plath wrote about nature, or about the social restrictions on individuals, she stripped away the polite veneer. She let her writing express elemental forces and primeval fears. In doing so, she laid bare the contradictions that tore apart appearance and hinted at some of the tensions hovering just beneath the surface of the American way of life.”

 

Margaret Rees

—————————————

 

I used the quote because far too many people think simplicity is about stripping away things to showcase the core instead maybe they should be thinking about stripping away the veneer so that the truth can be laid bare.

Let me explain <you will not agree with this if you do not agree that simplicity is a ‘whole made up of fragments’>.

 

Simplicity, to me, is about using the complex parts to box in the whole.

 

making your point bracket triangulate business combine experienceYou either:

 

 

  • Bracket what you want to offer <simplicity resides within two opposing thoughts>.

 

 

  • Triangulate what you want to offer <simplicity resides in the middle>.

 

 

  • Box in what you want to offer <simplicity gets squeezed into middle>.

 

Now.

Some people may use what I just shared and say “simplicity is the distillation” and I would push back by suggesting “simplicity is reflective of all the parts as it shows the whole.”

Am I parsing words?

Maybe.

 

But when someone says ‘show a picture’ or ‘say it in 5 seconds or you lose them’ and be done with it … I just don’t think it is that simple. Simple stimuli are just as likely to confuse. Provide ambiguity. Generate a feeling of ‘lesser than’ <”I am missing something of value or I missed the opportunity to showcase some value”>.

 

— note: there is a lot of research supporting this thought —

 

Look.

 

Our minds are like real estate.

 

Space is limited and we can’t let every thought, idea, product, person or whatever have a place to stay.

 

That means where the rubber hits the road with regard to being simple and simplicity is that it must create some connection with whomever is touching that simplicity

 

I will end with Chopin. Chopin is one of my favorite classical composers. I seriously doubt anyone who has ever looked at any of his sheet music would suggest his music was not complex. And, yet, close your eyes and listen … it contains a simplicity that connects.

 

==================

 

“Simplicity is the final achievement.

After one has played a vast quantity of notes and more notes, it is simplicity that emerges as the crowning reward of art.”

 

Frédéric Chopin

 

====================

 

All I know is that we have totally fucked up the idea of simplicity to a point where simple, or simplicity, is more a myth than reality. This myth has hollowed us out – hollowed our thinking, our communication and our culture.

 

beauty in the breakdown 2

Most of the worthwhile things in Life are not hollow … they have depth & breadth … they are … well … complex.

 

Reality is complex.

 

Life is complex.

 

Most ideas and thoughts are complex.

 

And there is no simple solution to complexity but I would suggest that the beauty can be found in the breakdown of the complex to its simplest form.

one of those dumb days where

June 13th, 2017

do nothing sloth impossible every day jo

==================

 

“We are dying from overthinking.

 

We are slowly killing ourselves by thinking about everything.

Think. Think. Think.

 

You can never trust the human mind anyway.

It’s a death trap.”

 

Anthony Hopkins

 

======================

 

“It’s one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray.”

 

Andrea Portes

 

=====================================

 

 

nothing neon sign

 

“Nothing” days.

 

 

Its hard to believe with all that shit we always seem to have to do and all the shit that seems to be happening around us and all the shit society, people and culture claims we are demanded to pay attention to … there can be nothing days.

The dumb days in which nothing happens <albeit lots of somethings actually happen>.

 

I think this is one of those things I didn’t think about until I actually thought about it — how can a day be nothing when you actually did a shitload?

 

Sure.

 

There are some people who get busy doing nothing <I actually call this ‘the art of looking busy’ and have a piece on his coming up>.

 

But the majority of us do a shitload of something on the days which we tend to i expect nothing still too muchview as having done nothing.

 

And I am not sure that is particularly healthy.

 

You can surely assess what you have done and apply some value less than what you wished you could assess … but even that “lesser value” is not zero, therefore, it is not nothing.

 

Personally I think this happens because the majority of us have a natural resistance to nothing. What I mean by that is being associated with “nothing”, particularly in a country that extols doing, creates some sense of diminishing or diminished.

 

And no one likes to feel either diminished or having whatever we actually did do be diminished to … well … nothing.

 

Anyway.

 

What that means is we will apologize for ‘nothing’ with a variety of reasons – distracted, bored, tired, etc. – because in the end our internal integrity compass wants to point toward something to make us happy.

In fact … someone created something called the Nothing Day which has been commemorated since 1973. The day is literally about doing nothing at all. There is absolutely no purpose or intended structure for this pointless celebration.

 

especially if its nothing days

 

My point isn’t that we should celebrate nothing or doing nothing or even the feeling we actually did nothing but rather that we see “nothing” where there really is something.

 

Yeah, yeah, yeah.

 

This is even making my head hurt.

 

Let me try this.

 

Far too often we fall into an all or nothing assessment with regard to our day. What that means is we could actually do a shitload but if it doesn’t meet some “something” standard it then falls to a 100% nothing value.

That is nuts.

 

==============

 

“Either I reigned supreme or sank into the abyss.”

 

Simone de Beauvoir

 

==============

 

And I can honestly say its nuts because I do it. I can reach the end of a day with a long list of shit I have done and sit back and say “shit, I did nothing.”

And I don’t think I am that different than a lot of people.

 

I could speculate why we do it but I will not.

 

Mostly it is because we think, think & think about the shit … and overthink it … and it is a death trap.

 

Mostly I think society & culture seems to put an extraordinary amount of value on tangible recognizable outcomes therefore if you just do shit … but the shit doesn’t offer some trophy outcome you can hold up for everyone to see than … well … we think we have nothing to show for it. That is also a death trap.

 

That’s dumb.something and nothing sign

 

Not only is that dumb it is the foundation for one of those dumb days where nothing’s really wrong but nothing’s really right either and the sky can’t even choose to be white or gray type feeling … which is a pretty dumb feeling to have.

 

All I can say is that the next time you think it is one of those dumb days where you did nothing … maybe stop overthinking and make it a simple thought — I did some shit today. I will do more shit tomorrow. And eventually some good shit will happen.

come to an entirely erroneous conclusion my dear Watson

June 9th, 2017

conclusion header facts truth

================

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Sherlock Holmes

<The Adventure of the Speckled Band>

 

================

 

 

“When we get better understanding or the facts or evidence don’t agree with the theory we must change the theory and change course.””

 

Sherlock Holmes

 

============

 

“… when you hear hoof beats behind you don’t expect a zebra.”

 

proverb

 

===================

 

So.

 

“I believe” may be two of the most dreaded word you can hear in today’s world.

i believe hand writingThose two words may be this century’s version of throwing down a gauntlet or challenging someone to a duel.

 

“I believe” has been bastardized in today’s world to actually mean “I know” <but people have convinced themselves if they soften it with ‘I believe’ people will think they are more open to listening and true discussion>.

 

Facts matter. And they matter a shitload not only with truth but in the battle between I know and I believe.

 

The problem is that while facts are facts … two facts can coexist in the pursuit of “I know.”

 

Shit.

The truth is that … well … truth , the unequivocal kind, is most likely borne of let’s say 8 facts <I made that number up> coexisting … which when arranged into a pattern make up an unequivocal truth.

 

This means unequivocal truth … or let’s call it good solid “I know” is made up of a puzzle of facts … not just one fact or even two.facts conclusion truth think

 

The practice of Truth is actually a profession of facts.

 

Using legalese for binding of contracts … by means of facts, truths are created and beliefs come into existence. Yet, in spite of all good intentions, the meanings of individual facts are not always clear and unequivocal. They may be capable of being understood in more ways than one, they may be doubtful or uncertain, and they may lend themselves to various interpretations by different individuals.

 

Following that thought … this means, when differences in understanding are not resolvable, divides in “beliefs” occur and dysfunction, in terms of lack of progress, occurs.

 

Once again, in legal terms, this is called “ambiguity.”

 

void delicious ambiguityParadoxically enough, the word ambiguity itself has more than one interpretation.

 

The general meaning has to do with how things are said, the words that are used, by someone and how those words are understood.

 

Ambiguity occurs where the two are not in alignment. The lack of alignment actually springs back upon the facts themselves in a vicious way — the fact itself comes into doubt.

 

Sigh.

 

But facts are facts. The problem isn’t about the fact but rather most truths are more complex than one fact. Unequivocal truth is grounded in … well … 8 facts <once again, I picked 8 out of the air but you get the point>.

 

This problem gets compounded by how people elect to actually use facts.

 

Using my 8 let me tell you what I mean. The expert, the most knowledgeable, array of facts truth findingwill stack up the 8 facts from top to bottom in order of priority … but all relevant to making and truth unequivocal.

 

 

 

Then we, the non-experts, get in the game.

 

Some of us use the highest priority fact … and that is all.

 

Some grab the facts we want in the order we want and create the truth we want.

 

Some may actually use the 8 but decided to prioritize them in a different order.

 

All are using facts. Most are using them improperly or in an incomplete way. And, inevitably, 90%+ end up with an “I believe” and not an “I know” stand.

 

I know. I know. We all wish truth could be easier and, in fact, many people flippantly suggest truth is simple <or simpler than we make it out to be>.

 

Here is what I know about that. Using the thought I used upfront in this piece “… when you hear hoof beats behind you don’t expect a zebra.”

Well.

An expert, maybe a horse trainer, could hear the hoof beats and tell you with 95% confidence the breed, the weight and the type of horse coming up behind you. The dreamer will suggest it could be a unicorn. The pragmatic will narrow it down to a horse, zebra, antelope or some 4 hoofed animal.

truth facts numbers understand question

Truth is less than simple and more in need of facts than we like to admit.

 

Yes.

 

The trouble with unequivocal truth is that it usually takes ‘one more step than you think’ to get there. Unfortunately, the truth about this is most of us don’t make it there.

 

We stop short.

And I tend to believe most of us know we are stopping short. We like the facts that we have but we, at the same time, know there are most likely some more out there that could be useful. We have 3 or 4 and decide the remaining 4 or 5 are just not that necessary. I guess we bank on the fact if we stop short we have at least grabbed the top 3 or 4 most important facts in an unequivocal truth.

 

Yikes.

 

Dangerous thought.normalizing behavior light matches flame fire danger

 

It’s dangerous in believing we have the most important ones of the ones we decided is enough but possibly even more dangerous is that we confuse an unequivocal truth for a simple “I believe” thought.

 

It is dangerous because “I believes” tend to reside in the negative space. Huh? If you only snag 4 of the 8 necessary facts the debate can never be resolved as the back & forth ends up in the blank spaces around the discussion. Truth is constructed more often by what was not found than what was found <look at what I didn’t point out versus what I did point out> – that is negative space truth.

Uhm.

That is not unequivocal truth.

 

In fact … it poisons the unequivocal truths in a misdirection of specious comparisons.

 

I would suggest that more of us should pay attention to negative space.

Why?

Negative space is usually indicative that a fact is missing. 99% of negative space can be filled with a fact <if only we looked hard enough for it>.

 

All that said.

 

Truth is the axis munid … the dead center of the earth.

 

=============

 

“the person who pretends to not see the truth is committing something much worse than a mortal sin, which can only ruin one’s soul – but instead committing us all to lifetimes of pain. The truth is not just something we bring to light to amuse ourselves; the truth is the axis munid, the dead center of the earth.

facts results truth conclude

When it’s out of place nothing is right; everyone is in the wrong place; no light can penetrate.

 

Happiness evades us and we spread pain and misery wherever we go.

Each person, above all others, has an obligation to recognize the truth and stand by it.”

 

—–

Jacque Silette

 

================

 

I believe, no, I know the world would be a better place if more of us took that thought seriously. Because if we did than maybe we wouldn’t stop short of the unequivocal truth destination. Maybe we wouldn’t settle for an “I believe” thought and confuse it with a real “I know” thought. And maybe if we did there would be less discussion of alternative facts and more discussion about unequivocal truths on which we could center ourselves on.

 

“I had,” he said, “come to an entirely erroneous conclusion, my dear Watson, how dangerous it always is to reason from insufficient data.”

 

Geez.

 

If Sherlock Holmes says that sure as shit more of us should be saying it <and I conclusion tired of thinking ideadon’t think we are>.

 

 

Unequivocal truth exists.

 

They exist as surely as Santa Claus <yes Virginia, there is a Santa Claus >.

 

We just have to want to get there and not be satisfied by stopping short and feeling good about the facts we gathered … short of the ones we need to reach unequivocal.  I don’t know that 8 facts create an unequivocal truth is the right formula but I sure as shit believe it is on the right path to getting there.

 

 

Enlightened Conflict