Recognizing there is a bottomless pit of knowledge out in the world.
If you put those two things together in your mind and just let it rest in there and never let it out you will have a lot of fun in life. Because for everything you know there is some indefinable exponential amount of things remaining you don’t know.
I have heard people in the business world say “I want to know everything there is to know on this topic.” I have often thought that was one of the silliest things anyone could ever say.
You can know a lot. You can know enough to be dangerous. But knowledge is truly a bottomless pit. Even on one topic you probably don’t have enough hours in a lifetime to know everything there is. I guess that doesn’t mean you shouldn’t try.
But.
Knowing what you know is good. Knowing you could know more is … well … even gooder. And knowing you want to know more all the time … well … that is the goodest I guess.
Anyway.
Curiosity is one of the three things I tell young people is the secret to success. As long as you retain your curiosity and are always seeking to learn more in the attempt to sate it then you are well on your way to being successful if not just a more interesting person.
“As long as there was coffee in the world, how bad could things be?”
Cassandra Clare
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I love coffee.
And I really loved coffee back when it was easy to figure out what to drink.
Strong. Thick enough to stand a spoon up in it. Some cream. Some sugar (or sweetener). And I am good.
Drinking coffee in the good old days was … well … simple.
Then Starbucks came along. Yeah. I am a Starbucks addict but it still scares me (ok. the ‘baristas’ scare me when its time to order. The ‘uccinos’ the ‘half this and half that’ all makes me do what I do when I am in a restaurant in a country I don’t speak the language. I take the menu and I point at something and just say “yes.”
Anyway.
Thank god for this guy Lokesh Dhakar (who i don’t know but found his coffee cheatsheet) who has combined his enthusiasm for coffee and design to create this straightforward guide to coffee brewing (and choices) below.
Maybe now I can actually order something other than “coffee with an add shot.” (which also has a variety of special nicknames – red eye – depending on where you are in the country)
Here you go … the cheat sheet:
The Americano, a popular favorite, is included alongside the Cappuccino, Caffé Latte, and a host of amazing lesser-known concoctions.
The images offer a beautifully simple and accessible guide that can be consulted at a glance to ensure all the ingredients are in perfect proportion.
Now.
I admit I love espresso. But, in general, strong coffee is first thing I think about in the morning, as my feet stumble out from beneath the sheets.
Unlike other people I have no ritual with my coffee other than how fast can I start drinking it.
So.
Enjoy your coffee. I know I cannot enjoy life, let alone a day, without coffee.
Recently the courts have become involved in this semi asinine issue of on using “god” in the pledge of allegiance or on American currency (“in god we trust”) rejecting arguments that they violate the constitutional separation of church and state.
I am going to leave the money issue alone because at this rate the dollar can use any help it can get so I don’t think we want to take a chance God would get pissed we don’t trust him anymore.
But … on the pledge of allegiance.
Let me begin by stating I firmly believe we would be better off as a nation if all kids did what I did and started the school day with the pledge of allegiance.
The reference to God wasn’t an issue or thought (but if it truly is an issue I have an answer).
Regardless.
The pledge is a statement that reminds everyone what country they live in, a respect for the American flag and serves as a small (but cornerstone) commitment to the nation as a whole at a young age.
Look.
I am a business guy. I am an alignment guy.
To me the pledge is an alignment tool. That and the national anthem are foundational elements to a country of people with pride in the country they live in.
Anyway.
This ruling was a reversal of the same court’s decision in 2002 that the pledge violated the First Amendment ban on government endorsement of religion (the crap we get out higher courts involved in is stunning).
But finally I heard a federal judge who “got it” with regard to the pledge of allegiance:
“The Pledge of Allegiance serves to unite our vast nation through the proud recitation of some of the ideals upon which our Republic was founded.”
(and this wasn’t Judge Judy)
(wow. I got this one right and I don’t even have a high falutin’ law degree nor one of those cool robes they get to wear)
Anyway.
Everyone should note that schools do not require students to recite the pledge (although I do wish they would).
So.
Here is my solution so that maybe all schools will open the day with it.
The original Pledge of Allegiance was written in August 1892 with the hope that the pledge would be used by citizens in any country. In 1923 “the flag of the United States of America was added to make it specific to the good ole USofA:
“I pledge allegiance to the Flag of the United States of America and to the Republic for which it stands, one nation, indivisible, with liberty and justice for all.”
C’mon dudes (and dudettes).
What is wrong with this?
No reference to God. Never did.
Why not use the pledge of allegiance which was developed with the correct intent (and, for god’s sake, the original was written by a minister of all people and he didn’t include God).
It was only in 1954, in response to the Communist threat of the times, President Eisenhower encouraged Congress to add the words “under God.” (and I like Ike just not this particular decision).
Just my thinking.
I get worried that we, as Americans, lose sight of the bigger issue (America as a nation) while focusing on smaller special interest issues. I also believe we make it harder than it has to be.
We have a pretty good thing going here in what we call the United States of America.
We fought hard to get it. We fought hard to maintain. We have done some great things. We have done some not so great things along the way. But in the end we still remain the United States of America and the pledge of allegiance is a small reminder of that fact.
“Now, gentlemen, let us do something today which the world may talk of hereafter.”
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Admiral Cuthbert Collingwood before the battle at Trafalgar
—
Well.
It seemed appropriate to post this quote on the NCAA Final Four day. I doubt any of the coaches will use it prior to the game … but they could.
Collingwood was one of Nelson’s best friends and second in command of the Royal Navy at Trafalgar. He actually won the naval battle after Nelson died in the midst of the battle.
He was supposed to be a humorless man but a perfect partner in crime with Nelson who was a PR hound.
Regardless.
Prior to the battle Collingwood understood the moment. he saw the moment for what it was … bigger.
And he certainly recognized that not all moments are equal. Even in ‘big’ moments some are … well … just bigger.
And he also understood he was asking ordinary men to do something extraordinary.
Oh.
That is what leaders do.
Look.
In ordinary life we don’t face many Trafalgar type situations.
Life and business is a stream full of ordinary moments peppered with opportunities for the extraordinary. You won’t always recognize the moment of opportunity and that is okay.
But it is truly a shame when you DO recognize the moment and not seek to do something “the world may talk of hereafter.”
Maximus in The Gladiator suggested “what we do today will echo in eternity.”
Same idea.
Some moments echo in eternity in ways that … well … people talk hereafter about.
Just make sure you don’t miss it when the opportunity arises.
We don’t all have someone like Cuthbert around to remind us.
Just pay attention. Everyone … yes … everyone has at least one moment in their Life in which they can do something of which the world may talk of hereafter.
I have been slamming on our government in some of my posts lately.
It is probably more a sign of frustration than anything to do with democracy (because I am a huge democracy fan).
So.
I will try and back off by offering them a couple of thoughts (should any of them deign to read my little post) and an idea to discuss.
1. Please remember our forefathers:
“I am not a Virginian, but an American.”
Said in speech in the first Continental Congress, 1774, by Patrick Henry.
You will see my idea (a proposed solution) below but at minimum if they could remember that while representing local constituents they are Americans. And making choices for the good of America not just locally (and sometimes what is not good for local may be good for “the whole”). We need to remember Henry is known for his “Give me Liberty, or give me Death!” speech.
He is remembered as one of the most influential, radical advocates of the American Revolution and republicanism, especially in his denunciations of corruption in government officials and his defense of historic rights.
2. Take a field trip to the Lincoln Memorial:
While they all probably walk by the memorial every day, maybe there should be an organized field trip so they can all take a moment and reflect. They can use the time to reflect on a time when the country was divided and Americans were killing Americans. And what it took to lead at that time and reconnect a divided nation.
We aren’t killing each other (at least only figuratively at the moment) but divisiveness is running rampant. And they are feeding the divisiveness. We elect them to lead us not just to follow us (or what we say). They should stand in the shadow of the memorial to one of our greatest leaders and remind themselves of that.
When in DC I have to admit that when standing in front of the Lincoln Memorial I feel the enormity of leadership responsibility as well as the greatness of America. The House Representatives and Senate members could use a good dose of that feeling.
So.
Here is the idea.
I don’t really like politics or pay much attention to it. Because I tend to be straightforward and logical and politics is anything but straightforward and logical.
Ok.
I have a random, completely non-doable solution (which reminds us that unreasonable ideas are often reasonable solutions to problems):
I am willing to let everyone currently in office serve an additional term with no election.
Just once.
They can act and vote as “Americans” without fear of “oh. I won’t get reelected if I do what I believe is the right thing to do”.
This idea has 2 obvious benefits:
Their decisions have some time to actually come to fruition to show some valid proof versus getting slammed solely for a voting record.
The country gets to save all that money and time that gets invested in trying to prove why you should vote for “X” politician.
(a male view of the Valentine’s situation having also accumulated a zillion research data points over multiple beer events discussing everything but Valentine’s Day)
All this talk about Valentine’s Day being created by Hallmark, the myth behind St. Valentine … a massacre for god’s sake.
Confusing.
Well … maybe confusing to some but I have put some strategic thought to this whole concept.
Because the thought behind it is really very simple.
Basically we men are idiots <that is the theorem underpinning>.
Therefore Valentine’s Day plays an important role in a “stimulus-response” type model for men.
The day is a valuable stimulus to stop us from thinking solely with our dumb stick and with some random portion of our brain that isn’t being used for sports, work, alcohol, oogling <not ogling … there is a difference>, mindless daydreaming or sleeping.
Below you will see a diagram that outlines how we think without Valentine’s day and then with Valentine’s day.
(click on the image for a larger, somewhat more legible version)
As you see.
Valentine’s Day is not something created by Hallmark.
Nor is it stupid.
It is an important event with a use benefiting men <kind of like the Super Bowl and March Madness but not as important>.
Strategically Valentine’s Day makes sense to the existence of men <and possibly romance but in a non linear way>.
I have written on a variety of issues with regard to running a business and effective organizations (Running a Business Part 1 and Part 2, Collaboration & Consensus Part 1 & Part 2).
But I came across this video which discusses “the surprising science of motivation.”
It is a long video (18+ minutes) and Daniel Pink, the presenter, is a little practiced on occasion in his delivery but the information is nice. There were two things in the video which I appreciated.
One I had felt but had never been able to confirm.
The other I already knew but hadn’t written about yet.
1. Motivation Incentives.
Maybe it’s because I have worked with several advertising agency owners who wanted to run their agencies like manufacturing plants, but this issue has been near and dear to my heart for quite awhile. The video talks about “carrot and stick” motivational techniques and crap like that.
He uses some nice simple illustrations and some fact based conclusions for why the typical ways we try to motivate each other fail in business today.
A Daniel Pink Quote:
“There’s a mismatch between what science knows and business does.”
Possibly because most of the organizations I have either consulted for or worked at have been more “idea driven” versus “product output” organizations I have always believed (maybe more a feeling) that financial based reward models sucked. Daniel finally gave me some facts (from studies):
“Once the task called for even rudimentary cognitive skills a larger reward led to poorer performance.”
“As long as task involved only mechanical skills, bonuses worked, i.e., higher pay = better performance.”
Halleluiah.
That isn’t to say people in a cognitive driven business shouldn’t be fairly compensated; it simply states that rewarding financially to increase productivity is not the most effective path.
So if it isn’t financial rewards, what does help productivity?
2. Constructed Autonomy.
This is all about self direction within a solid construct of vision and company ‘direction.’ This is something I have believed to be an effective characteristic of effective organizations for some time. It is most likely embodied within larger franchise organizations (in some form or fashion) but it is easier to see it in those organizations because they are obviously fragmented and local autonomy works within some “rules” construct.
So.
The video.
In addition to talking about motivating employee behavior he also talks about creating an environment for productivity. I wrote about this in Organizational Alignment.
But.
He reminded me when he discusses the idea of autonomy about what I call “constructed autonomy” environments (yup. I do love contradictions).
I used the whole Constructed Autonomy idea in a consulting presentation in early spring (with a source reference) as I discussed organizational alignment and creating the most effective organization.
I apologize but for the life of me I cannot dig up the source for that autonomy business idea but I believe there was a big European based study on organizational behavior that talks about it (if I can find that presentation on some thumb drive I will source it).
My “twist” on the Autonomy thing was to tie it to a tightly constructed organizational vision. To me it’s all about giving employees within the organization lots of freedom within a well defined construct (not a box but rather a guiding star they can always locate).
Ok.
Maybe not lots of freedom but enough freedom on some key things (whatever they may be that is relevant to that particular organization).
Ok.
So here’s the deal with Autonomy.
Every time I have used the word “autonomy” to an organizational owner, President, Sr. VP, whatever…their faces pale, hands grip the table a little harder, they may even gasp a little and their voices quiver slightly with fear.
Autonomy means lack of control.
Autonomy means I need to trust my employees.
Autonomy means “so then what do I do”? (sorry, had to throw that last one in).
But autonomy on the ground:
permits a slight level of localization (if that is relevant to an organization)
certainly creates a higher level of responsiveness (good for customer satisfaction)
actually is a good idea/innovation generator (as long as you have a feedback mechanism)
automatically creates a higher level of energy within an organization
builds a happier organization because it creates a stronger sense of ownership & responsibility
It takes a strong leader with a clearly articulated vision to make autonomy work within an organization (if you don’t, then autonomy simply fragments an organization by permitting pieces to go flying off in every direction aimlessly).
So.
That’s the “Constructed” portion of it. In my Running a Business Part 2 I described this as one end of the bookends. A clearly articulated vision, mission, okay … what ‘the organization is going to be good at’. And ruthlessly good at.
If that is provided as the “North Star,” then Autonomy always knows what direction to steer toward. And because of that North Star, autonomous groups can wander slightly but have an opportunity to course correct (
which, by the way, is also a good evaluation mechanism for employees).
There you go.
A nice video sparking some clarification on my part.
I talk with them about what it takes to be successful in a career (and life).
My favorite topic to discuss is “character.”
I describe it as a fork in the road. Okay. A shitload of forks in the road.
A moment, or moments, where you have a choice which helps define who you will be moving forward in life.
I ceratainly never mean to suggest I know “the right path” … all I mean I that we all have choices to do “the right thing” or “the wrong thing” and those types of decisions go a long way to defining “once and for all who you are.”
The other thing I happen to mention which I oddly enough learned in the advertising world … each moment matters.
If you find an excuse to not do what is best one moment … well … the next moment is even easier to not do the right thing -… and then the next thing you know you are on the slippery slope and you cannot get off.
Anyway.
This is a Life truth. And don’t let anyone tell you otherwise.
“Do not seek to follow in the footsteps of the men of old; seek what they sought.”
–
Matsuo Basho
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Well.
It sometimes seems like a fine line between being doomed to repeat past mistakes … and actually learning from history.
And I say that as a history nut and someone who loves anything to do with the past.
Well.
Except maybe just doing what was done in the past.
Anyway.
As I have said I am a collector of moments and I imagine this is just another facet of that warped personal characteristic. When I saw this quote I finally figured out how to explain what I saw in studying the past.
There are so many people in the business world (and government) who seem very focused on ignoring history. They almost seem to actively decide to repeat behavior … assuming, I imagine, that it will inevitably generate the desired response. I assume that is based on some warped version of “practice makes perfect” or possibly “we will just do it better than they did.”
All I can say for sure is that blind ignorance leads to stupidity.
And maybe what is worse is this is conscious choiceful ignorance.
And, harshly, it seems like it incorporates even a little lazy.
But … bottom line … it is silly stupidity because with a little curiosity you can better understand that people in the past were pretty smart.
They often sought the same things we do now.
And while the path they chose may not have gotten them there there is value in walking the path to see what they saw.
To be clear.
You do not have to do what they did … simply see what they saw.
That, in itself, is learning … well … that is … if you choose to see it.
Note: This is the first of a two-part piece that I wrote early last year for my agency and clients about marketing in a recession. Look for part 2 in the coming days.
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The current environment is one that cannot be ignored.
We are in a recession.
People, businesses and consumers, have less discretionary money. Businesses will be cutting back on expenses and marketing departments will have to do more with less. This means that business goals will still be there and more challenging to meet and Marketing departments will have to do it with less money. This white paper outlines some thoughts on how marketers can be a little smarter with their money to position themselves to be successful in the marketplace.
Let’s begin by talking about what is happening in the marketplace. And why maybe some of the past recession rules may not apply moving forward in 2009.
Comparing the 2008-2009 recession to past recessions
This generation hasn’t faced this scenario before. In fact, not many adults who dealt with this scenario in the 1930’s remain (to maybe guide us). Yes. I am suggesting we cannot compare recent recession learning and need to go back to the Great Depression for learning.
In a traditional recession people are worried about losing jobs as companies cut back to face the economic challenges. In the current scenario the entire financial infrastructure seems to be breaking down – globally.
Boy, that sounds like the Depression era doesn’t it? Entire companies, brands as they may be, which have been in existence through generations are crumbling. Icons of stability are not only looking less stable they are ceasing to exist.
The difference between now and recent recession periods in the consumer’s mind can be summarized – “I am worried about losing my job versus even if I do all of these things right and keep my job can I still make it.”
Don’t be surprised when people shift into a full survival mode. And not just low and middle income people but even large wealth groups.
In this kind of environment it may seem silly to talk about marketing or protecting your brand. But these topics are relevant to business success and the economy in general. The economy machine will continue to run on strong functional products and services being marketed to people. ‘Fluff’ products and services-products and services surviving more on image than performance and ‘fluff’ marketing-will not survive.
Discretionary versus non-discretionary category marketing
The marketing rules of the game are going to vary between discretionary and non-discretionary categories. People will treat marketing messages for “items I need” and “items I want” with a different scorecard.
Discretionary categories, like soda, cigarettes, candy, movies, etc., will certainly be able to get away with traditional image driven campaigns. In fact, historical evidence suggests that lower cost discretionary items will prosper in difficult economic times (according to annualized increases in consumer spending in the UK 1989-91 movie revenue grew 16%, alcohol 10%, and sports & toys 6% – source: DDB “capturing opportunities in challenging times.”).
Bottom line is that in uncertain times people will still be seeking moments of indulgence or escapism. They will just be more thoughtful and low cost indulgent moments will prosper.
It is in non-discretionary-like categories where things will get challenging. Branding campaigns, soft image driven look & feel, in non-discretionary categories will be bad. Very bad. They will be seen as the actions of uncaring, “fat” companies. (see recent example of automotive CEO’s flying first class to Washington DC meeting). Campaigns need not be pedantic but they should err on the side of being more overt in their messaging of benefits and value. Companies messaging and spending cannot be perceived as wasteful but useful, not pandering but compassionate and not imagery but rather benefit-driven.